Credential Kien Lua
Kienluamedia.com
Agency Credential 2018
Who are we
Kien Lua Media (Fire Ant Media) is a Danang-based Marketing Agency. As a full service creative agency, we collaborate with brands of any sizes to create success stories. The company was founded in 2015 by Creative Director Phong Nguyen (Jay) and three other co-founders. Our founding directors have a vast knowledge and a wealth of experience within the creative industry, working on such brands as Sheraton Hotels & Resorts, Novotel Hotels, and Vinpearl. We pride ourselves on providing consistently high level of service as well as the best creative solutions that bring together original ideas and appealing design. We are vigorous, aggressive and fearless. We help create characters, not companies. www.kienluamedia.com
What we do Kien Lua Media will do whatever it takes to get your brand the attention it deserves. We offer you all of the creative expertise you need in one place, ensuring your branding & marketing is consistent across all platforms.
Strategy & Planning
Brand & communication
Creative
Web design
We design smart strategies that help businesses and organisations
We help brands to better understand themselves, communicate eectively and achieve more than their fair share of people’s attention spans .
We dream up inventive, emotive and compelling ways to delight people through creative and innovative campaigns, products and services.
We change behaviour through emotive, useful and engaging design that drives business success and improves people’s lives.
Technology
Media
Data & analytics
Social & content
We work with a variety of common and emerging technologies to turn ideas into successful products and services
We create smart media strategies, plans and campaigns that make the most of our client’s budgets and the channels available.
We collect and analyse data for our clients in order to find meaningful insights and use them to refine assets, strategies and media for greater returns.
We use the right channels to tell our client’s stories in compelling, relevant ways that transform your audience into advocates.
to find success in the digital world.
Why us?
We are a friendly, dynamic, knowledgeable, experienced and committed marketing agency. We deliver unmatched services, offer some of the best values in the industry, and demonstrate ethical business practices. We blend art and science to lead our clients into the future. We think outside the box, and use original and creative ideas to assure the highest quality service for your company and to stay ahead of the competition. We care about our clients’ success and achievements, to the point where we define our success with theirs. We protect your brand and ensure it’s handled with care.
Our approach
Our agency is based on the three fundamental disciplines of the digital era: Strategy, Creativity and Technology. We cover these areas at their base, with creative strategists, technical consultants and creative technologists. It is this model that enables us to tackle each project with the right skills – and keeps us at the forefront of the digital revolution.
Creativity
Strategy
Technology
Clients
DA NANG HOTEL
®
.com.vn
Clients
The team
Vinh Phong N.
Son Tung N.
Hoang Thai D.
Gereral Manager
Strategy Manager - Dinergate
Accountant - Ergate
As the General Manager of Kien Lua Media, Phong Nguyen (Jay) is responsible for all aspects of the firm's strategy, team and operations. He leads the firm in its mission to deliver the best client results in the creative industry. Based in Danang (Vietnam), he has a long and successful record of helping clients of different sizes with strategy and other marketing challenges. Phong holds a Bachelor of Arts in International Business Management from the Northumbria University (UK).
As Strategy Manager of Kien Lua Media, Tung Nguyen (Tony) is responsible for the overall direction of the company as well as designing plan to achieve the company’s objectives. He helps many clients with strategic marketing planning and other marketing challenges. In the past, he had experiences in researching, and he is very sensitive with the economic trends. Tony holds a Master Degree in Global Management from Dominican University of California (US) and is currently a lecture of Da Nang University of Economics (DUE).
Thai Do is the accountant of Kien Lua. He's 26 years old, and his major is accounting. He has over four years of experience under his belt. Since day one at Kien Lua, I have been expanding my network, learning a lot from the team's efforts and solidarity, especially during difficult times. I am delighted to see the team's success.
Agency leaders
Quang Thang P.
Quoc Phong H.
Tien Duy H.
Social Media Account Manager - Dinergate
Graphic Designer - Ergate
Graphic Designer - Ergate
As the Social Media Accounts Manager of Kien Lua Media, Thang Phan has over four years' experience working with hotels, resorts of different sizes in Danang and Hoi An. As a technie himself, he is dynamic, fun, and friendly to work with. He loves team-working tasks, and is able to overcome challenges at work. His favourite motto is "Think Different" (Steve Jobs).
Phong (a.k.a Dzuco) is a multidisciplinary designer. When he was a kid, he gradually acquired an interest in making hand-made products and crafted weird stuff every day. That leads him to becoming a designer. Working in Kien Lua with young creative buddies in an environment full of laughter makes him feel very comfortable and inspired.
Tien Duy is the senior graphic designer at Kien Lua Media. When he was little, he was really fond of manga, to name a few: Dradon Ball, Naruto, One Piece. Until now, his obsession is still the same: If the TV shows an anime, he'll definitely make sure the telly is his. He is a huge fan of Japanese artists' works, and that affects a lot of his career.
Our work
01 I Credential 2018 / Logo
Logos
01
Credential 2018 / Logo
01. SURF - Event 02. Tokofarma - Drugstore 03. Why - Coffee Shop 04. Vooc - I.T
05. The Junction - Hotel & Apartments 06. Kien Lua - Agency 07. Ha An - Hotel 08. Elegance - Golf Service
THE
H OT E L S & A PA RTM E N T S www.thejunction.city
HA AN HOTEL
Hoi An - Quang Nam - Viet Nam
Managed by iHospitality
09. Cam Nam - Hotel Group 10. Loc - Salon 11. LangChai - Real estate 12. Danang Food-truck - Food
GOLF & TOURS
EST 2016
HOIAN HOTELS
PROFESSIONAL HAIR SALON
01
Credential 2018 / Logo
13. OngTho - Construction 14. Golfescape - Service 15. FruitsPlus - Store 16. Biosense - Lab, Research Advance Diagnostics
17. Onami - Hotel 18. DMC - Tower 19. Hai Dang - Education
02 I Credential 2018 / Brand Identity
Brand Identity
Branding Identity
GOLFESCAPE Vietnam. Project Info
Client: Golfescape Location: Vietnam Background
Golfescape is a Vietnam-based golf tour company, offering a full range of services for golfers. We create a dynamic, strong and new-fashioned brand identity for the firm to reflect their spirit. Scope of work
Art direction, logo, brand identity, stationary, marketing collaterals. RGB 139/197/63 CMYK 51/0/99/0 HEX # 8bc53f
RGB CMYK HEX
0/104/56 90/33/98/26 # 006838
RGB 139/197/63 CMYK 51/0/99/0 HEX # 8bc53f
RGB CMYK HEX
0/104/56 90/33/98/26 # 006838
CENTURY GOTHIC ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 1234567890! UTM AVO ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 1234567890!
Branding Identity
VOOC Vietnam. Project Info
Client: Vooc Location: Vietnam Background
VOOC is a tech start-up which is based in Danang. Named after one of a monkey species living in Son Tra Mountain, the company's targeting to international markets with amazing IT services. The company culture can be described as easy-going, open-minded, life-long learning. We used the global as the background to portrait the markets that they are targeting and the white monkey shadow to make a strong contrast. Scope of work
Art direction, logo, brand identity, stationary.
02
Credential 2018 / Brand Identity / Vooc
Branding Identity
WHY ROASTERY Vietnam. Project Info
Client: Why Location: Danang City Background
At Why Roastery, coffee is not just coffee. A good cup of coffee is a cup of elixir which can bring an thought-provoking journey, where human senses are tickled. Kien Lua creates a strong visual identity for this cafĂŠ. We focus on building their brand aesthetic using raw, original and minimalist elements. Just like making a cup of coffee with premium ingredients. Scope of work
Art direction, logo, brand identity, stationary.
Branding Identity
FRUITS PLUS Vietnam. Project Info
Client: Fruits+ Location: HoChiMinh City Background
Located at 14L Quoc Huong, Thao Dien, Ho Chi Minh city, Fruits+ is more than an ordinary fruit store. The shop offers freshest fruits and juices. And they also do delivering. We creates for them a colorful logo which is directly associated with the brand image of the company.
Scope of work
Art direction, logo, brand identity, stationary.
02
Credential 2018 / Brand Identity / Fruits+
Branding Identity
ONAMI HOTEL Vietnam. Project Info
Client: Onami Hotel Location: DaNang City Background
An Thuong is the most happening area in Danang. Hotels, restaurants, spas have been popping up in this area for the last several years. Among the new projects in An Thuong area, Onami Danang Hotel is set to open its door to welcome guests in early 2018. The hotel offers elegant yet beautiful accommodations designed by IZ Architects. Kien Lua Media builds up the brand identity for the hotel using fresh and modern elements. In Japanese, Onami means "Big Wave." We hope this brand idenity makes waves in its own way. Kien Lua Media builds up the brand identity for the hotel using fresh and modern elements. Scope of work
Art direction, logo, brand identity, stationary, website design.
02
Credential 2018 / Brand Identity / Onami Hotel
02
Credential 2018 / Brand Identity / Onami Hotel
Branding Identity
SURF 2017 Vietnam. Project Info
Client: DNES Location: DaNang City Background
Following the success of the StartupFair Conference and Exhibition 2016, Da Nang Entrepreneurship Support (DNES), under the coordination of Da Nang Startup Network Coordination Council, operates SURF – The International Startup Conference and Exhibition 2017. Being one of the biggest and most important startup events in Danang in 2017, SURF promises to be the chance for all outstanding startup projects in Da Nang, its domestic and international partners, investment funds, individual investors, entrepreneurs, start-up businesses, start-up support organizations to gather together. Kien Lua Media is responsible for the brand identity of the event.
Scope of work
Art direction, logo, brand identity, stationary.
02
Credential 2018 / Brand Identity / Surf 2017
02
Credential 2018 / Brand Identity / Surf 2017
02
Credential 2018 / Brand Identity / Surf 2017
03 I Credential 2018 / Digital Marketing
Digital Marketing
Digital Marketing
NamAn Retreat Vietnam. Project Info
Client: Naman Location: Danang City Background
Naman Retreat's pool party 2016 is a campaign in which we had to sell 1,200 tickets. Kien Lua Media created several artworks and used inviting pieces of copywriting to meet the requirements. Facebook: Reached 137,572 targeted users, 1,418 Likes, 149 Shares, 245 Comments Instagram: Reached 2,712 targeted users, 403 Likes
Scope of work
Art direction, concept & creative strategy, content, print ad, stationary.
Digital Marketing
Almanity Hoian Vietnam. Project Info
Client: Almanity Resort & Spa Location: HoiAn Background
Almanity Hoi An Resort & Spa is one of our long-term clients. They are an oasis right at the heart of Hoi An. For just one month (the first month of the contract), we double the fanbase (from 1,400 fans to nearly 3,000). Images and copywriting are carefully chosen and worked on. Increase 1,093 fans for the first month (May, 2016) Ticket sold out for 3 Sunday Brunch buffets (120 guests/Brunch) TripAdvisor ranking improved from 13/119 to 10/119 Scope of work
Art direction, concept & creative strategy, content, print ad, stationary.
Digital Marketing
Bitburger Restaurant Vietnam. Project Info
Client: Bitburger Location: HoiAn Background
The Bitburger Bierhaus restaurant chain owned by a Vietnamese family operates in 2 cities in Vietnam: Hanoi and Danang. Located in 84 Hoang Van Thu, Bitburger Bierhaus offers a great atmosphere for beer lovers with a variety of imported beer, tasty dishes. Kien Lua Media created 03 social media campaigns for them to generate more sales for the restaurant.
Scope of work
Art direction, concept & creative strategy, content, print ad, stationary.
Digital Marketing
Kindercare Clinic Vietnam. Project Info
Client: Kindercare Location: Hanoi Background
Established in 2017, Kindercare is a leading clinic that provides quality and comprehensive medical services for children in Hanoi, Vietnam. The clinic's pediatricians are dedicated to the health, safety, and well-being of all infants, children, and adolescents. The doctors and their highly trained staff are committed to making every visit a pleasant and stress-free experience. Kien Lua Media created a series of artwork for the clinic from tips to annoucement, from social media posts to physical posters and signages. Eye-catching pieces of design are carefully crafted to ensure the lovely and welcoming image of the brand in customers' eyes.
Scope of work
Art direction, concept & creative strategy, content, print ad, stationary.
04 I Credential 2018 / Prints
Print Ads
Print Arts
Ruby Bistro Restaurant Vietnam. Project Info
Client: Ruby Bistro Location: Danang City Background
The restaurant came to our office to ask us to design their official menu. Using the photos and a document listing the items in the menu, we crafted a bold, dark and luxurious menu that can speak for itself. Scope of work
Art direction, concept & creative strategy, content, print ad, stationary.
Print Ads
Authetic Hoian Vietnam. Project Info
Client: Authetic Hoian Location: Danang City Background
Serving authentic Hoian cuisine, the restaurant is a place where foodies meet and enjoy wonderful dishes. We helped create tangible and physical design elements and items that can be found in the restaurant: menu, signage, and so on. Scope of work
Art direction, concept & creative strategy, content, print ad, stationary.
Print Ads
BaoLinh Vietnam. Project Info
Client: Baolinh Location: Danang City Background
Well-known for their signature product "White tiger balm", Bao Linh Company askes us to create a series of commercial posters to use in different campaigns. White tiger balm is a very traditional product. However, we put some modern touches to these posters. Scope of work
Art direction, concept & creative strategy, content, print ad, stationary.
Print Ads
Paul Bespoke Tailoring Vietnam. Project Info
Client: Paul Bespoke Tailoring Vietnam Location: Danang City Background
As one of not so many bespoke tailors in Danang, Paul Bespoke Tailoring is the address suits lovers must put in their pocket. Aside from the website, Kien Lua Media also created several posters placed in shopping malls and visible locations throughout Danang. Scope of work
Art direction, concept & creative strategy, content, print ad, stationary.
Print Ads
Team Travel Vietnam. Project Info
Client: Team Travel Location: Danang City Background
Founded by chef Tuyet Pham, the runner-up of MasterChef Vietnam 2015, Team Travel offers a wide range of services: Travel, Event, Accommodations, and M.I.C.E. Kien Lua crafted a beautiful website for the company at http://teamtravel.vn/ and provided a monthly service of design. Thanks to Team Travel, we could work with their clients, such as: Premier Village Danang Resort (pictured), BlueScope Corporate, Phuc Hue, etc.
Scope of work
Art direction, concept & creative strategy, content, print ad, stationary.
04
Credential 2018 / Prints / Team Travel 2017
05 I Credential 2018 / Web Design
Web Design
Website Design
Iris Hotel Vietnam. Project Info
Client: Iris Location: DaNang City Background
Ideal for fun and relaxation, Iris Hotel Danang is located in the most prime location in downtown Danang: Le Duan street. The website designed by Kien Lua is elegant and charming as how they want to impress their guests. Information about top Danang attractions can be found in the website. http://irishotel.vn/
Scope of work
Concept, design, responsive.
Website Design
Satya Hotel Vietnam. Project Info
Client: Satya Location: DaNang City Background
Located at 155 Tran Phu street, Hai Chau district, Danang, Satya Danang wishes to share a grand experience to those visit this inspiring land of central Vietnam. Satya, as stands for “the truth” in Sanskrit language, evolves into their concept and core virtue about truthfulness and transparency. The hotel is born with this belief in mind, to encourage truthful sincerity between the hotel and their guests. With 88 state-of-the-art rooms, one international “The POOL” restaurant, cutting-edge swimming pool and exuberant rooftop Dragon Bar facing to Han River, Satya Danang is an “Oasis” for both business and leisure travelers. The official website is designed by Kien Lua offering a modern and inspiring look. http://satyadanang.com/home Scope of work
Concept, design, responsive.
Website Design
Nirva Spa Vietnam. Project Info
Client: Nirva Location: DaNang City Background
Situated on Duong Dinh Nghe street, in one of the most vibrant areas of the East side of Danang city, walking distance to the famous My Khe beach, Alyssa Hotel & Spa invites discerning travelers to discover its beautiful and luxurious guestrooms and suites boasting incredible views. Kien Lua crafted a beautifully-designed one-page website that is fully responsive for the hotel. http://www.alyssahotel.com/
Scope of work
Concept, design, responsive.
Website Design
Sen Boutique Vietnam. Project Info
Client: Sen Location: DaNang City Background
Located on An Thuong 26 Street (Danang, Vietnam), only 15 minutes from Danang International Airport, SEN Boutique Hotel invites guests to indulge in its unique romance while exploring the charming local daily life. True to its name (which means Lotus), this boutique hotel is nothing but the harmonious blench of elegant architecture and a touch of modern chic. SEN Boutique hotel addresses a sophisticated hub with 24 stylish rooms, 05 fully-coated apartments and 01 exclusive penthouse. The website is created with SEN spirit in mind. A minimal website which allows guests to browse and reserve the rooms easily. http://senhoteldanang.com/ Scope of work
Concept, design, responsive.
06 I Credential 2018 / Media Art
Media Art
06
Credential 2018 / Media Art / Sen Boutique Hotel
06
Credential 2018 / Media Art / Montgomerie Links
06
Credential 2018 / Media Art / Ana Mandara Hue