The Telegraph Travel Shows 8-10 JANUARY 2016, EXCEL, LONDON
A Formula For Success
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Right team
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Right partner
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Right venue and right time
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With the right audience
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Working with you to produce the right show
A Formula For Success
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The Telegraph
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Marketing & promotion plans
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Success at The Telegraph Travel Show
The Telegraph
“Bringing brands to life� Telegraph Events is one of the largest consumer events companies in the UK It combines the vibrancy and passion of a young, professional company with the heritage and gravitas of a highly-respected newsbrand to run and launch successful, award-winning events. Live events really do bring brands to life and at Telegraph Events we are dedicated to delivering bespoke solutions for each client to prove this. Moreover, with the backing of The Telegraph we are able to support this interactive experiential element with print and digital, creating seamlessly joined-up media campaigns. These values are what we believe in, and what we believe makes us stand out from the crowd. We are dedicated to not just delivering an event, but making it the best event we possibly can.
Telegraph’s Unique Market Position
1st media group to be able to complete the sales cycle
From print, digital, desktop, mobile, tablet, social to face -to- face
Traditional Media + Live Delivers Deeper Engagement 93% of marketers and business directors feel that face-to-face marketing is the most effective media channel to convert prospects
6 MONTH PRINT & DIGITAL COVERAGE
Pre Show
Brand included throughout PR campaign that last year reached 27.5m adults* in the UK
Live Experience
Engage & communicate directly to your target audience
Showcase USP’s in unique and interactive ways
Logo and brand included within the ads across the £2.1m print, online, social & e-marketing campaign
Answer questions personal to visitors which they may not have been able to have answered through traditional media Homepage re-skin of Travel Show, Cruise Show and Travel & Cruise Show with links to your site
86% of business directors agree that exhibitions are the second most effective means of generating sales leads after a company's own
Brand mentioned throughout the editorial coverage across the Telegraph platforms
Source: PR Campaign from London 2015, Liverpool 2014 results
Data Capture
Highlight key USP’s including culture, style, shopping, dining, & holiday options
Qualified Leads
Onsite Sales
81% of directors agree that the average order value with human interaction is over 15 times greater compared to other media investment
Brand education
A Formula For Success
T + (2xW) + (M+P) = S T
The Telegraph
+ (2xW)
When & Where?
+ (M+P)
Marketing & promotion plans
=S
Success at The Telegraph Travel Show
Why Excel? Why January?
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Longevity - long term tenancy with excellent relationships with the venue
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Enables us to grow beyond 22,000m2
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Best connected venue - £1.6b spent on improving transport & in 2018 Cross Rail
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Enables the show to be co-located with London Boat Show & Telegraph Cruise Show
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London Boat Show attracts 55,000 affluent, travel savvy visitors over the same 3 days
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Same dateline as the busiest weekend of Boat Show
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Their busiest day Friday
Why January?
Why January?
A Formula For Success
T + (2xW) + (M+P) = S T
The Telegraph
+ (2xW)
When & Where?
+ (M+P)
Marketing & promotion plans
=S
Success at The Telegraph Travel Show
Unprecedented Show Coverage
EXPERTISE EXCELLENCE EXPANSION
Unprecedented Show Coverage Using all editorial assets to promote the show Print - Saturday, Discover, Cruise Style, Ultratravel, Luxury, Main news Online - 3.5 million+ unique users each month Mobile – tablet and mobile-optimised for younger demographic Email - dedicated emails to 500,000 travel database & 150,000 cruise database Twitter - 53,000 Telegraph Travel followers and 300,000 Telegraph followers Facebook - 12,000 Telegraph Travel Likes and 268,000 Telegraph Likes
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25 features over 3 months across SaturdayTravel, Discover, Main News, online, mobile and iPad
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A Formula For Success
T + (2xW) + (M+P) = S T
The Telegraph
+ (2xW)
When & Where?
+ (M+P)
Marketing & promotion plans
=S
Success at The Telegraph Travel Show
The Show
Contributors
Two Stages Celebrity Contributions: • • • • •
Kate Humble - UK Simon Reeve - Indian Ocean Claudia Winkleman - Family/Beech Miranda Hart - Winter Sun Will Greenwood - Sports Tours
Telegraph Contributors: • • • • •
Charles Starmer-Smith - Head of Travel Peter Hughes - AITO Travel Writer of the Year Ben Ross - Head of Print Lizzie Porter - Travel Blogger of the Year As well as; Fionnuala McHugh, Isabella Noble, Claire Boobbyer, Oliver Smith, Henry Druce, Sarah Bennett, Tara Stevens, Barbara Noe, Chris Moss, Adrian Bridge, Nicola Williams, Sophie Campbell, Teresa Machan, Caroline Shearing, Iain Stewart, Nick Trend,
Features
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CRUISE 2016 14.05.15
V2
8-10 JANUARY 2016, EXCEL, LONDON
© Copyright 2015
With an audience that love to travel… •
Telegraph Audience
26.6m holidays taken in 12 months £9.6b spent (+£2.2bn)
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According to ABTA research; with the new pension reforms, 35% of 55-75 year old are considering dipping into their pension pot to spend it on holidays/travel
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Audience Travel Habits
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Avg. 3 holidays per year 25% more likely to spend over £2,500 per holiday 53% male/ 47 % female
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Visitor Spend & Travel Habits
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Travel Show/ Cruise Show London: 42,500 visitors (anticipated) Avg. 3-5 holidays per year Avg. spend £2,500 per holiday
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Boat Show: 55,000 visitors Avg. 3 holidays per year Avg. spend £2,500+ per holiday
Source: TGI Clickstream Q1 2015, TGI Premier, Liverpool 2014 & London 2015 post show survey, The London Boat Show post-show survey 2015
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£120,290 savings in the bank 22% more likely to visit Thailand 61% more likely to visit the Middle East 55% more likely to fly Business Class
Cruise & Travel Show, North: Avg. 3-5 holidays per year, Avg. spend £1,687 per holiday 51% male / 49% female
An Audience That Love To Travel
26.6m £9.6bn HOLIDAYS TAKEN IN THE LAST 12 MONTHS
SPENT ON TRAVEL IN THE LAST 12 MONTHS
A Formula For Success
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Right team Right partner Right venue and right time With the right audience Working with you to produce the right show
OUR READERS ARE YOUR CUSTOMERS
Contact
Chris Cutler Business Development Director 020 7931 3064 kieron.summerhayes@telegraph.co.uk Kerri Thorpe Business Development Director 020 7931 3064 kieron.summerhayes@telegraph.co.uk