Wainscot Social Media Brochure

CAPTIVATE

ENGAGE COMMUNITY

HARNESS THE

INCREASE BUZZ

OF

Social

MEDIA

SHARE PATIENT STORIES

ENHANCE REPUTATION RECRUIT PHYSICIANS

WITH

INFORM

POWER

EDUCATE

PATIENTS BY THE MILLIONS ARE JOINING THE

Social

MEDIA

REVOLUTION 4 in 5

INTERNET USERS SEARCH ONLINE FOR HEALTH INFORMATION

2 in 5

HAVE READ SOMEONE’S COMMENTARY OR BLOG

HAVE CONSULTED RANKINGS OF HOSPITALS OR PHYSICIANS

SOURCE: PEW REPORT 2009

1 in 5

HAVE SIGNED UP FOR UPDATES ABOUT HEALTH

36%

1 in 4

OF THOSE WHO DID HEALTH RELATED SEARCHES:

6 in 10 SAY THE RESEARCH RESULTS AFFECTED A DECISION ON TREATMENT

1 in 2 SAY THE RESEARCH RESULTS LED THEM TO ASK NEW QUESTIONS

1 in 3 SAY THE RESEARCH RESULTS AFFECTED A DECISION TO SEE A DOCTOR SOURCE: PEW REPORT 2009

OF HOSPITAL MARKETERS say social media is effective or very effective in their marketing efforts according to HealthLeaders Media 2011 Industry Survey.

Hospitals are successfully using social media for everything from generating seminar attendance to fundraising to health education.

Social NETWORKING

HAS SURPASSED EMAIL AS THE #1 WAY TO COMMUNICATE ELECTRONICALLY

Let WAINSCOT HEALTH COMMUNICATIONS help you capitalize on these trends with our social media marketing service for hospitals: LOCAL/SOCIAL CONNEXION, or LO/SO for short. We can be your one-stop shop for Facebook, Twitter, YouTube and blogs—plus monitoring the digital buzz and reporting on what people are saying about your hospital.

Our professional bloggers and social media mavens will work with you to update all platforms with new content as often as daily, track analytics and constantly monitor comments from readers. We’ll also make sure nothing is posted before you review it.

Wainscot Media has deep expertise in translating complex medical information for lay audiences. The company operates as an extension of your marketing department, offering complete research, writing, editing and design.

We have a HIPAA compliance program and are well sensitized to issues that arise for hospitals when they embrace social media. But embrace social media they must, sooner or later. Our mission is to provide a turnkey service for hospital marketers that let’s them sleep well, secure in the knowledge that they’re in the forefront of a movement without risk of tripping.

Whether you’re just getting started in social media or need content to engage consumers, LO/SO takes your program to a whole new level.

Working with Wainscot Media not only provides my organization with professionals who understand the creative process, but allows me to expand my marketing efforts to generate additional ROI for service line advertising.”

–STEVEN WEISS, CORPORATE DIRECTOR, PR & MARKETING, SOLARIS HEALTH SYSTEM

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CUSTOM PUBLISHING | SOCIAL MEDIA | RESEARCH | WEBSITES | DIGITAL SERVICES

110 Summit Avenue, Montvale, NJ 07645 PHONE 201.746.7800 | FAX 201.782.5319 E-MAIL HealthCommunications@WainscotMedia.com WEB WainscotMedia.com/Health.php

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At Wainscot Health Communications, we’re all about CUSTOM MEDIA SOLUTIONS to fit your hospital or healthcare system’s precise needs.