MAY I 2014
got Soul”
C-O-N-T-E-N-T
3 exploring seoul HISTORIC SEOUL cultural hot spots 9 FROM PAST TO FUTURE
art gallery 13 S(E)OUL OF ARTS NEIGHBOR’S STYLE
15 tiurist spots SEONGSU BRIDGE 17 seoul nightlife A NIGHT AT HONGDAE 21 seoul dining A FEAST FOR YOUR EYES 23 food A TASTE OF KOREA: KIMCHI 25 seoul cafe HAPPINESS CAN BAKE! HELLO KITTY CAFE
exploring seoul
Four sites that remain the past of the city
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The grandest palace of Seoul
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ALL INCLUSIVE TICKET 10,000 won ticket for Gyeongbok gung includes the visitng to National Meseum of Korea considering as a part of the palace.
MORE INFO
161 Sajik-ro, Jongno-gu, Seoul, South Korea +82 2-3700-3900
HOW TO GET THERE
There is a little alley running perpendicalar to western outer wall of palace compound that has some very tasty and afforadable Korean restaurants ---- Sameul-Sikdang, a kimchi jigae specialty house, and a place famous for its broiled fish. Just come out of the west gate and go down the alley almost directlyacross the road
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exploring seoul
The most accessible of old Seoul’s gates MORE INFO
HOW TO GET THERE
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MORE INFO A guided tour group at specific times on weekdays (except Tuesdays) and Sundays. On Saturdays, visitors may enter at their leisure. Please refer to 'Interpretation Services Offered' for the group tour schedule.
HOW TO GET THERE Five minutes walk from Jongno 3-ga Station. From Kine1, take Exit11,
Where ancestor music is played
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MORE INFO For a more informative walk, follow Tour 2 at Seoul’s Historic Walks” by Chou In-souk and Robert Koehler
HOW TO GET THERE
The neighborhood of Jeong-Dong can be reached on foot from City Hall Station, Lines 1&2.
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Jeong-Dong, Where East
정동
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I The grounds
Some history
Permanent collection
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This month’s exhibition
Donations collection
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What’s nearby
MORE INFO
55, Saemunan-ro, Jongno-gu, Seoul, South Korea +82 2-724-0124
HOW TO GET THERE Subway Gwanghwamun Station Line5 Exit 7. Take a u-turn after exiting and make the right to the main road of family mart. Pass the Twosome Place The musem is at the right.
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art gallery
S(E)OUL OF ARTS How to express the sense of Korea through art is revealed The Flower of Seoul
red balloon
Inspiration1
Meaning&Inspiration: Inspired from a work of Paul Klee, called red balloon -simple, and make a meaningful picture with only basic geometry shapes. Also adapted from the two common patterns of Korean traditional art, to feel the sense of original Korea. Using the flower to imply the sensibleness but contrast each flower with the straight line to imply the strongness. To conclude, this pattern means sensible but strong, representing Korean females of all time
Inspiration2
Thai-Korean the Fusion seoul nightlife
Meaning&Inspiration: The fusion of Thai and Korean traditional art into the Thai-Korean contemporary art pattern. Inspired by the artwork called “meditating mind�, by Thai artist, Chaloemchai Kositpipat, which gives the feeling of mystery and use legendary animal as the main composition of the work. The inspiring object is the animal dragon, which represents the wealth in Korea. The artworkgives the sense of sensibleness and neatness like Thai traditional work,and a square frame which gives the contrast feeling of strongness likeKorean traditional style. The color blue and red represent both countryThailand and Korea. Black and golden yellow represents luxury and wealth,consistent to the dragon.
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NIGHBOR’S STYLE The Art of Typography from Thailand
Aren’t We All Thai? Meaning&Inspiration: Due to the political crisis in Thailand nowadays, the artist, owner of this typography is trying to remind all Thai people that they are all Thai. The gun represents the violence each side put on each other. Red and Yellow represents the opposite sites. The font design gives the sense of Thai, as at the end of alphabet, thebrush is a n inspring object that gives sensibleness, although they are written in English. The color red, white, and blue of the word “Thai: mean Thailand, which is the colors on he flag of Thailand. This typograchy creates a very simple style and easy to understand.
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tourist spots
Seongsu Bridge H
ere is the landscape view of Seongsu Bridge in the dawn The Seongsu Bridge is a bridge over the Han River in Seoul, South Korea. The bridge links the Seongdong and Gangnam districts. The sense of urban of Seoul can be seen clearly here with a lot of buildings standing litting up the shinning lights. If looking further behind, the N Seoul Tower, one of the famous and tallest towers in Seoul is also be seen from here.
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seoul nightlife
A Night At H shopping If you like fashionable outfits, trendy cosmetics, brand names clothes, bags, or any others. Hongdae is where you must come. Although ithe place is opened in day, the night is more lively and crowded by people. Since it is near the Hongik University, many Korean teeanagers love to wander around here. The place is also popular among Korean lovers for dating. If you come here, you will spot a lot of sweet lovers just like in the K-dramas
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street food Not only trendy and fashion merchandise, Hongdae is full with street food. So many stalls are set throughout the entire street. Dokboki, Bibimbup,Kimchijigae, long tube ice-cream, and a lot more are waiting for you. Feel the sense of the REAL street food with the taste of life that you will never forget.
Hongdae street music Korean teeangers would love to play the free mini concert at Hongdae. But if you would like to give them as a reward, you may. Good place, good music, with good people. What are you gonna ask for more? I would love tou say that this is considered as a ‘heaven on land’ for music lovers all around the world.
nightclubs If talking about Hongdae, the first thing that come up into Korean teenager ’s mind is bars and nightclubs. Hongdae hasa lot of popularnightclubs here. If you love this kind of nightlife, you can’t miss to experience this!
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seoul nightlife
MORE INFO Near Hongik University For more info: +82-2-323 -2240+82-2-3153-6740 (Korean).
HOW TO GET THERE Located in the center of seoul, take a subway to Hongik University Station Hongdae covers area around the station.
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“Hongdae-ap“
(Hongik Univ) is a neighborhood known for its youthful and romantic ambience, underground cultures, and freedomof self-expression. Unique cafes, cozy galleries, accessory stores, fashion shops, live cafés and clubs, art markets, and gourmet eateries make this a popular hang-out for locals in their 20 and 30 seconds CLCIK FOR THE VIDEO HERE! 20
seoul dinning
A FEAST FOR YOUR EYES DEVOURS SOME OF SEOUL’S FINEST VIEWS AND THE CUISINE THAT COMES WITH THEM
Seoul is a skyscraper city with ample opportunities for dining in a picturesque setting. Whether you are at a peak of the metropolis’s surrounding mountain landscapes or south of the river in the hectic hub of Gangnam, you can undoubtedly discover an epic view of the Hangang River, hanok rooftops, or majestic skyscrapers. Uncover the cream of the crop through our guide to the most scene-stealing sights in the city and the restaurants from which to gaze upon them.
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Indulge with a sight of the Hangang, Seoul’s resplendent river Walking On The Cloud, located near the top of the golden-faced 63 Building, is one high-rise dining option close to the Hangang River. Based in Yeouido, the view from the restaurant is truly dramatic—and the international menu has a price tag to match. An between KRW 96,000–230,000 for a multicourse set For more affordable fare at KRW 44,000 for an evening spread, Viking (T. 02-782-3344), an international buffet restaurant, has an excellent vista of the National Assembly at Yeouido—and the Hangang Looking for somewhere a little closer to the water? A Season of Secret Garden (T. 02-413-5535), an Italian situated right on the Hangang itself, with full-length windows emphasizing the aquatic view. While the be to everyone’s taste, the beautiful river landscape will be. Skip the overpriced desert (KRW 12,000) and make your way to one of nine cafes situated on the six bridges linking southern and northern Seoul afterwards. Our top choice is Gureum Café (T. 02-3476-7999), where you can consume a soft drink or alcoholic beverage along with a spontaneous pork cutlet or steak meal while taking in Banpo Bridge’s Moonlight Rainbow Fountain Show from spring to autumn.
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food
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K
imchi is a traditional fermented Korean side dish made of vegetables with a variety of seasonings. It is often described as "spicy" or "sour". In traditional preparation kimchi is often allowed to ferment underdish, with hundreds of varieties made fromnapa cabbage, Kimchi too has many different kinds depends on the main ingredients. The earliest references to pickled vegetables in Asia are found in the Xin Nan Shan poem of the Shi Jing, using the characterThe earliest references to pickled vegetables in East Asia are found in the Xin Nan Shan 信南山 poem of the Shi Jing (詩經), using the character or (Korean "jeo", modern Mandarin Chinese "ju1"). The term ji was used until the pre-modern terms chimchae (hanja: 菜, lit. soaked vegetables), dimchae, and timchae were adopted in the period of the Three Kingdoms of Korea. The word then was modified into jimchi, and is currently kimchi.
such as sweet andsour, and colors, such as white and orange, were added. Kimchi is Korea's national dish. During South Korea's involvement in the Vietnam War its government requested American help to ensure that Korean troops, reportedly "desperate" for the food, could obtain it in the field; President of South Korea Park Chung-hee told United States President Lyndon B. Johnson that kimchi was "vitally important to the morale of Korean troops". It was also sent to space on board Soyuz TMA-12 with Yi So-Yeon after a multi-million dollar research effort to kill the bacteria and lessen the odor without affecting taste. Kimchi varieties are determined by the main vegetable ingredients and the mix of seasonings used to flavor the kimchi. The Kimchi Field Museum in Seoul has documented 187 historic and current varieties of kimchi. Ingredients can be replaced or added depending on the type of kimchi being made. The most common seasonings include brine, scallions, spices, ginger, chopped radish, garlic, saeujeot (새우젓, shrimp sauce), and aekjeot (액젓, fish sauce).
Early kimchi was made of cabbage and beef stock only. Red chili, a New World vegetable not found in Korea before European contact with the Americas, was introduced toKorea from Japan after Japanese invasions (1592–1598) and became a staple ingredient in kimchi,[7] although its use was not documented until the 18th century. Red chili pepper flakes are now used as the main ingredient for spice and source of heat for many varieties of kimchi. In the twelfth century other spices, creating flavors such as sweet and sour, and colors, such as white and orange, were added.[9] or (Korean "jeo", modern Mandarin Chinese "ju1"). The term ji was used until the pre-modern terms chimchae (hanja: 菜, lit. soaked vegetables), dimchae, and timchae were adopted in the period of the Three Kingdoms of Korea.[6] The word then was modified into jimchi, and is currently kimchi.
Early kimchi was made of cabbage and beef stock only. Red chili, a New World vegetable not found in Korea before European contact with the Americas, was introduced to Korea from Japan after the Japanese invasions (1592–1598) and became a staple ingredient in kimchi,[7] although its use was not documented until the 18th century.[8] Red chili pepper flakes are now used as the main ingredient for spice and source of heat for many varieties of kimchi. In the twelfth century other spices, creating flavours
Kimchi can be categorized by main ingredients, regions or seasons. Korea's northern and southern sections have a considerable temperature difference. The most common kimchi variations are baechu kimchi (hangul: 배추김치, napa cabbage kimchi), baechu geotjeori, unfermented napa cabbage kimchi), bossam kimchi, baek kimchi : 백김치, white kimchi), dongchimi (hangul: 동치미, water-based kimchi), chonggak kimchi, kkakdugi, oisobagi, cucumber kimchi), and pa kimchi. Kimchi from the northern parts of Korea tend to have less salt, less red chilli and usually do not have brined seafood for seasoning. Northern kimchi often has a watery consistency. Kimchi made in the southern parts of Korea, such as Jeolla-do and Gyeongsang-do, uses salt, chili peppers and myeolchijeot, brined anchovy allowed to ferment) or saeujeot, brined shrimp allowed to ferment), myeolchiaekjeot, "kkanariaekjeot" 까나리액젓, liquid anchovy jeot, similar to fish sauce used in Southeast Asia, but thicker).
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seoul cafe
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Get ready to be blown away by the dramatic dÊcors of this amazing Hello Kitty Cafe. Everywhere you look, there would be a Kitty staring right in your face – the food you eat, the latte you drink, the sofa seat you sit on, the wallpapers you gaze at, the tables where your mobile phone rests and even the toilets, are not spared from Hello Kitty. The food and drinks are immensely sweet and will certainly curb your cravings for desserts.To sum up this place in two words: Sugar rush.
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