Tuxedo Tune-Up

L-R: Mike and Alex Faherty

OFF THE CLOCK

FAHERTY OFFERS RELAXED LUXURY FOR A TIMELESS STYLE. BY ELISE DIAMANTINI

Faherty is the quintessential off-duty, weekend brand. The collection’s luxurious fabrics and modern designs keep you completely comfortable while maintaining an effortless sense of cool. Every fabrication and pattern is hand-designed by cofounder Mike Faherty, giving the collection (and you) a unique look that no one else will have.

Mike, who got his start designing for Ralph Lauren’s famed RRL brand, founded Faherty with his twin brother Alex (a former investment banker) in 2013. “We think customers are more interested than ever in smaller brands,” says Alex. “Faherty has an artisanal quality to it and we want to tell our story.” That story includes ethically sourced and sustainable materials like recycled poly and organic cotton manufactured in a factory using a closed-loop filtration system that reuses water.

“Alex and I grew up wearing brands like Patagonia and we always wanted to create a company that makes sustainable decisions,” reveals Mike.

Fall 2015 highlights include classic brushed flannels, lightweight poplins and natural-dyed indigo shirting. “Our shirting collection has this washed, vintage vibe to complement denim,” explains Mike. “We treat our plaid tops similarly to denim, creating a nice patina. We understand the wash for making new shirts feel old but still luxurious. Lightweight fabrics are also key for fall because they give you the seasonal look without heaviness.”

The fall collection focuses on shades of blue, experimenting with various indigo hues within the plaid patterns.

“It’s less about multi-colored plaids this season and more about highlights of blue within the plaid with a dusty red or cream accent,” explains Mike. They’re also offering double-faced reversible printed/solid styles that can be worn two ways, making them the perfect shirts for travel or to take you from day to night.

And keep an eye out for Faherty’s mobile beach house, a traveling store that gives the brothers the chance to meet their customers, stopping at stores across America. The “beach house on wheels,” which touts eco-friendly solar panels, recycled piping and reclaimed barn wood, offers an innovative venue for customers to experience the brand in a completely different way.

“We’re finding success bridging the gap between fathers and sons,” reveals Mike. “The beach house allows us to meet likeminded guys who love our product. It’s been a lot of fun.”