Threadless Design Book
Table Of Content Threadless Research 1.1 Research 1.2 Abstract 1.3 Target Audience 1.4 SWOT 1.5 Creative Brief Development 2.1 Creative Development 2.2 Competitve Survey 2.3 Design Research 2.4 Moodboard 2.5 Logo Development Style Guide 3.1 Style Guide 3.2 Color Pallet 3.3 Font 3.4 Photos Final Solutions 4.1 Online Video/TV 4.5 Internet Radio 4.2 Social Media 4.3 Electronic Media 4.4 Grassroots Marketing
Threadless
Typography
aA bB cC dD Kg Always the Good time represents the transition in font on the logo. The current Threadless logo is a similar Sans Serrif font that wil make for a smoother transition in the brand realignment and changes being done for this project.
aA bB cC dD The Majority of the font used throughout any print will be a solid yet light hearted look. This will be done to represent the free spirited mood of the campaign. With that being said CooperBlack was selected as the font. It is large and visible and makes for a pleasant view.
aA bB cC dD The third font typeface is called Copperplate. This font is a thinner more modern style that would be pleasing towards graphic designers The font is easy to blend into advertisement and use for larger bodys of copy.
Threadless R: 168 G: 32 B: 121
Color Palette R: 51 G: 189 B: 221
R: 255 G: 204 B: 4
Threadless R: 0 G: 0 B:0