BUS 402 Week 2 DQ 2 Analyzing the General Environment
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Your lecture and text this week discuss seven categorizes of the general environment. Think of a company (such as Apple Computers or Samsung) with which you are familiar. In a response of no less than 250 words, what are the three most relevant environmental categories that need scanning for that company? How have those categorizes impacted the success of the company? How do you, the consumer, view this particular company and the products it develops?