May June 2021 NLGI Spokesman

Page 36

High-Performance Multiuse (HPM) Grease Column HPM and End-User Promotional Strategy HISTORY AND GOALS NLGI currently licenses lubricating grease through its Certification Mark program, which includes the well-known GC-LB Performance Classification. Today, NLGI has licensed over 300 products and growing daily.

decision was made to develop a new set of specifications with higher performance and broader utility to the industry. These new specifications evolved into what today is known as NLGI’s High-Performance Multiuse (HPM) Grease Specification. An additional goal was to define greases that meet core HPM specification and subcategories with tests and limits for enhanced performance in the following areas:

In 2015, NLGI began efforts to upgrade the GC-LB specification due to advancements in materials, technologies and applications, as well as precision issues with several of the D4950 tests. In July 2019, the

Messaging by Industry • General Mfg./Industrial/ Maintenance

• • •

Selecting the right grease and preventative maintenance reduces cost and extends equipment life in construction. Protect your investment with HPM certified products.

High-preformance greases can have a signifiant impact on operational succces of your chemical processes. Select HMP certified products.

Building/Construction

Chemical Process

Eliminate downtime and reduce operating costs by ensuring that you use the right HPM certified lubricant for each piece of equipment on the plant floor. Simplify your grease inventory by standardizing and consolidating with HPM certified products. High-performance greases can have a significant impact on operational success. Select HPM certified products.

Align classifications by industries to customize key messages: (which tags are more applicable to the specific industry focus areas?) • • •

General Mfg / Industrial / Maintenance — sometimes applicable Chemical Process Building/Construction

+CR / SALTWATER CORROSION RESISTANCE

• •

Chemical Process Building/Construction

+HL / HIGH LOAD CARRYING CAPACITY

Building/Construction

+LT / LOW TEMPERATURE PERFORMANCE

• •

Building/Construction Chemical Process (sometimes)

+WR/ ENHANCED WATER RESISTANCE

• • • • •

HPM Core Spec HPM Core with enhanced Water Resistance (HPM + WR) HPM Core with enhanced Salt Water Corrosion Resistance (HPM + CR) HPM Core with High Load Carrying Capacity (HPM + HL) HPM Core with enhanced Low Temp Performance (HPM + LT)

FREQUENTLY ASKED QUESTIONS I’d like to help spread the word about HPM. Does NLGI have any guidelines around doing so? Yes. Please click HERE for the marketing guidelines on promoting HPM. Please contact NLGI for a sample HPM logo for internal and external use. How do I certify my product(s)? NLGI has partnered with Center of Quality Assurance (CQA) to administer this program. A fivestep process is required to register your products. Please visit HERE for information on how to download the application documents. Where can I find a copy of the HPM specification? You can find the HPM specification HERE.

Exposure to over 622,000 end-users! For more information, please contact NLGI HQ at 816-524-2500 or CQA at 989-496-2399

- 36 NLGI Spokesman | VOLUME 85, NUMBER 2 | May/June 2021


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