Progress 1 2019 by kim

PROGRESS I

The Journal • journal-news.net

Sunday, April 14, 2019 — Page 1

Progress 2019 Sunday, April 14, 2019

ISSUE 1

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Journal file photo

In 2013, the CVB partnered with Tim Eggleston, known in the geocaching community as “West Virginia Tim,” to create Berkeley County’s first geo-trail. The geo-trail was so popular the CVB continued the partnership and continued building geo-trails, with the following growing so fast that after five years Berkeley County became the No. 1 favorite geocaching county in the country. The CVB has produced four geo-trails, with their fifth trail to launch this June.

Berkeley-Martinsburg CVB to introduce 5th geo-trail BY BREANNA FRANCIS bfrancis@journal-news.net

MARTINSBURG — The Berkeley County Convention and Visitors Bureau continues its growth in the county through new geo-trail and geo-caching tours, making Berkeley County the first geo-tour location in West Virginia and the No. 1 county for geo-caching. “We will be launching our fifth geo-trail, called Berkeley Gadgets. Unlike our previous four trails, Berkeley Gadgets will be a geotour due to a new partnership with Geocaching Headquarters, located in Seattle, WA,” Mark Jordan, executive director of the CVB, said in a statement to The Journal. “We will be the first geo-tour in the state of West Virginia. Being classified as a geo-tour will help expand our existing following, bringing new guests to the county and additional revenue into the local economy.” “As Berkeley County does not have a state or national park, we knew we had to create our own tourism draw,” Jordan said in a statement to The Journal. “And (we) saw geocaching as a great marketing opportunity to bring a new crowd of people into the county.” In 2013, the CVB partnered with Tim Eggleston, known in the geocaching community as “West Virginia Tim,” to create Berkeley County’s first geo-trail. The geo-trail was so popular the CVB continued the partnership and continued building geo-trails, with the following growing so fast that after five years Berkeley County became the No. 1 favorite geocaching county in the coun-

Journal file photo

Gerald Bowers, owner of Bowers Floor Coverings, and Artie Beach roll out an aisle runner at the Apollo Theater in Martinsburg in preparation of the “Gods and Generals” premiere. try. The CVB has produced four geo-trails, with their fifth trail to launch this June. Aside from geo-trail and nature-driven activities, for several years, Berkeley County hosted multiple television and film projects making the county a popular filming location, to the point that a

sound stage was constructed at the Eastern West Virginia Regional Airport. Throughout these filming projects, more than 10,000 room nights were booked at local hotels. The various film crews also used local sources, whether for acting roles, building sets and props, catering services, wardrobe services and more. It also boosted local morale within the community, according to CVB officials. The television series “Making of the Mob: New York” had a premiere event at the Martinsburg Roundhouse, a location that was featured throughout the series, as well as an advanced showing of “Making of the Mob: New York” at the Apollo Theatre. According to the CVB, due to the marketing and efforts made by the community and CVB, filming in Berkeley County and the Eastern Panhandle grew so popular that the former West Virginia Film Office asked the Martinsburg-Berkeley County CVB to join them in representing West Virginia filming in Santa Monica, California, for the American Film Market and Conferences in 2015 and 2016. Essentially the marketing service for the community, the CVB works to showcase the county and its cities to those outside of a 50mile radius of the county through its website, social media sites, ad placement in traditional media like newspapers, magazines, billboards, radio and television, rack cards and more. “We tell

Berkeley County’s story, highlighting its culture, outdoors, people, restaurants, businesses, art, history and more,” Jordan said in a statement to The Journal. In an effort to continue to elevate the unique aspects of Martinsburg and Berkeley County, the CVB also has several grants opportunities available that give organizations or businesses additional financial support including publishing rack cards, a seed grant specifically for new events, and a mini-grant for advertising. “What’s unique about the CVB is that our efforts to promote the positive culture of Martinsburg and Berkeley County is performed on a global scale,” Jordan said. “Our ads have been translated into multiple languages to reach a global audience, as well as throughout the country.” Through marketing and advertising, Jordan said that the CVB aims to actively combat negative stereotypes of West Virginia and promote the region’s natural beauty, engaging history, dynamic people and overall culture of openness and friendliness. Housed in the Belle Boyd House, 126 E. Race Street, Martinsburg, WV 25401, the Berkeley-Martinsburg CVB was formed on May 23, 1993, 26 years ago and is open Monday through Friday from 9 a.m. to 5 p.m., in addition to its weekend hours of 9 a.m.-4 p.m. Saturday and Sunday. For more information, contact the CVB at 304-264-8801, email Jordan at mark@travelwvcom, or visit www.travelwv.com.

PROGRESS I

Page 2 — Sunday, April 14, 2019

journal-news.net • The Journal

Journal file photo by Ron Agnir

A CSX trains rolls under the pedestrian bridge at the Roundhouse Rail Days.

Music and history merge during Great Train Raid festival at historic Roundhouse BY BREANNA FRANCIS bfrancis@journal-news.net

MARTINSBURG — The Roundhouse aims to combine music and history in the community during the upcoming fourth annual Great Train Raid festival. Grammy nominated singer, songwriter and national recording artist Ray Owen is slated to perform at the fourth annual Great Train Raid festival at the historic Baltimore & Ohio Railroad Martinsburg Roundhouse in May. Owen, whose engaging vocal style and blend of good time music and humor continues to captivate audiences across the nation, has appeared with renown artists, including Garth Brooks, Willie Nelson, Judy Collins and Steve Goodman, among many others and will perform for Martinsburg on May 4 and 5. One of West Virginia’s 16 National Historic Landmarks, the cast-iron framed roundhouse is the sole-surviving structure of its kind, according to the American Society of Civil Engineers and is a work of art on its own alongside the performances set for the Great Train Raid festival, according to a Roundhouse representative.

Journal file photo by Ron Agnir

Aside from concerts, the Roundhouse, with its cathedral style interior, is host to many other social events throughout the year — the Raid, Craft Show, Insulator Show, Halloween and other ghostly activities as well as weddings — all the while educating the public on the history of a staple structure in the community. “The roundhouse, which is actually a 16-sided polygon, is a starring attraction in its own right,” said Elaine Mauck, Great Train Raid event chair. “With natural light streaming in from the cupola, walking into the roundhouse is like going into a cathedral. You’ve

got to experience it!” Aside from concerts, the Roundhouse, with its cathedral style interior, is host to many other social events throughout the year — the Raid, Craft Show, Insulator Show, Halloween and other ghostly activities as well as

weddings — all the while educating the public on the history of a staple structure in the community. Destroyed in Confederate raids led by Stonewall Jackson in 1861 and 1862 as part of efforts to disrupt the Union’s supply line and later

rebuilt, the fully-enclosed brick roundhouse and adjoining shop buildings that stand today were built at the conclusion of The Civil War. Situated along an active CSX railroad line, the Roundhouse is linked by an enclosed pedestrian bridge over the tracks to the For the Kids by George Children’s Museum in historic downtown Martinsburg, which is less than 30 minutes away from other prominent Civil War sites, including Harpers Ferry National Historical Park and Antietam National Battlefield, near Sharpsburg, Maryland. The Roundhouse later became the first location of the first Nationwide Strike on July 16, 1877, known as the Great Upheaval. Admission to the two-day festival, including tours of the 19th century railroad site, Civil War-era music and living history presentations, is $5 per adult and $3 for students. Children under 5 are free. For more information and event schedule, connect with the roundhouse authority on Facebook or visit https://www.themartinsburgroundhouse.com or Berkeley County Roundhouse Authority H.D. Boyd Jr. 304-260-4141 roundhousechair@gmail.com.

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PROGRESS I

The Journal • journal-news.net

Sunday, April 14, 2019 — Page 3

JCDA works to promote, advance economic welfare of county BY DANYEL VANREENEN

dvanreenen@journal-news.net MARTINSBURG — The Jefferson County Development Authority has worked hard since 1979 to take advantage of Jefferson County’s unique location near major metropolitan areas and the mid-Atlantic business corridor as well as promote the cultural, recreational and educational opportunities in the region. The Jefferson County Commission established the JCDA “to provide for promotion, development and advancement of the business prosperity and economic welfare of the (…) county, its citizens and its industrial complex.” The authority takes its duty seriously. The agency said it “aims to improve the quality of life for Jefferson County residents by promoting

and developing commercial opportunities for new and relocating businesses.” “The JCDA’s mission is to increase and diversify the tax base for Jefferson County as well as provide new employment opportunities for our citizens through the attraction of new companies and the retention and expansion of existing businesses,” JCDA officials said. According to the JCDA, Jefferson County is the only county in West Virginia within the Washington-Arlington-Alexandria Metropolitan Statistical Area. Additionally, Jefferson County lies along the mid-Atlantic business corridor — which puts the county within 500 miles of “more than half of the nation’s retail customers and industrial suppliers.” The county’s unique and fertile

location allows for overnight delivery to a large portion of the U.S. Population, but it also offers businesses, employees and residents the unique opportunity to enhance their quality of life. “The quality educational institutions and health care services, recreational opportunities, and cultural activities that are available in Jefferson County make it an attractive location for business and pleasure,” JCDA officials said. The agency works with existing businesses — big and small — to solve problems and to expand operations. As part of its effort to assist existing business, the JCDA has partnered with the West Virginia Small Business Development Center. The partnership enables the JCDA to retain an on-sight small business coach at their office.

The coach offers one-on-one business coaching, business plan development, financial planning, funding resource identification and more. Other services include: • Working with site consultants and business owners to identify available property options • Determining available infrastructure and utilities • Providing information on processes to obtain licenses and necessary permits • Working with area education officials to arrange workforce development and customized training programs • Providing information on financing options and incentives such as tax credits, training grants, low interest loan programs, etc. “Working to attract and support new businesses and job opportuni-

ties that allow Jefferson County residents to live and work locally is very rewarding,” JCDA officials said. In addition to attracting, retaining and assisting new and existing businesses, the agency also manages Burr Business Park — which has shovel-ready lots with utilities for development. The JCDA also provides information on community demographics, labor force and more. “Jefferson County is ideal for small businesses, advanced manufacturing, government agencies, tourism, technology and health care, and agricultural/food industries,” the JCDA said. “In addition to the proximity to the Washington, D.C./ Baltimore area, Jefferson County has many assets that promote business development while also enhancing the quality of life for local employers and their employees.”

CATF features array of women in new anthology of plays BY MICHAEL NEARY

mneary@journal-news.net SHEPHERDSTOWN — A new anthology featuring five plays by women has emerged from some deep local soil. The work is called “Plays by Women from the Contemporary American Theater Festival,” featuring plays that have been produced by the Shepherd University-based CATF. Peggy McKowen, one of the volume’s editors, said the plays were nourished by a deeply creative environment – including an audience that’s grown to demand strong and innovative work. Plays with controversial, difficult, or challenging subject matter, McKowen said, can find a home at CATF. “We can produce them because we have a built-in audience,” said McKowen, who is also the associate producing director of CATF. “We’ve been here for 29 years, and they expect that kind of work from us … Because we’ve built this kind of audience, we can take a chance on those plays.” The five plays, McKowen said, were all originally produced by CATF. Herendeen is the founder and producing director of CATF. The new anthology begins auspiciously with an introduction by playwright Lynn Nottage, the only woman to have won the Pulitzer Prize for Drama twice. She earned it in 2017 for “Sweat” and in 2009 for “Ruined.” McKowen said Chisa Hutchinson, whose play “Dead and Breathing” appears in the anthology, has

a working rapport with Nottage and helped to make contact with her. The anthology also contains interviews with the playwrights. Four of them were conducted by Sharon J. Anderson, creative director and writer with CATF, and one was originally published in American Theater Magazine. McKowen said leaders from CATF have been talking about producing a book for some time – considering, among other ideas, a “coffee table kind of book that had a lot of photographs and a history of the Festival.” But that plan changed when CATF heard from the London-based Methuen Drama-Bloomsbury about the chance to produce an anthology of plays. The suggestion resonated, McKowen explained, and leaders at CATF began contemplating the form the anthology would take. “One of the things we thought was very important was representing the women playwrights because they’re so underrepresented nationally,” she said, noting a strong representation of women among the playwrights whose work has been produced by CATF. Once the CATF leaders decided the anthology would focus on plays by women, they considered the range of plays and playwrights they were seeking. “We wanted to make sure that we represented a pretty diverse group of playwrights,” McKowen said. “We have playwrights who, in some cases, are emerging writers … and people like Susan Miller, who’s a two-time Obie Award-winning playwright.”

Journal photo by Michael Neary

Peggy McKowen, associate producing director of the Contemporary American Theater Festival at Shepherd University, holds a copy of “Plays by Women from the Contemporary American Theater Festival.” McKowen is one of the volume’s editors. Miller’s play “20th Century Blues” is included in the anthology. McKowen also noted age, race and sexual

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PROGRESS I

Page 4 — Sunday, April 14, 2019

journal-news.net • The Journal

R.Agnir

Country Roads Tire and Auto Tire Pros has two locations in the Eastern Panhandle, including Berkeley Plaza in Martinsburg, shown above, and Hedgesville.

Country Roads Tire works to keep vehicles, families safe MARTINSBURG — For nearly three decades, Country Roads Tire and Auto Tire Pros have been working to keep vehicles in the best shape — and safe for the families traveling in them. The family owned and operated business offers complete automotive repair and services, along with a large selection of auto, light truck and commercial tires. Country Roads Tire and Auto Tire Pros also serve as a West Virginia State Inspection Station for both standard and modified inspections. In addition, the business also has an alignments and A/C specialist on staff. The business — which has locations in both Martinsburg and Hedgesville — got its start when owner Russell Kelvington, who had worked for Goodyear Corporate for 10 years, was asked if he would ever consider opening his own independent shop in Martinsburg in order to fill a need in the area. In 1990, that became a reality when Kelvington and his wife, Maryanne, opened the business’s first location in the Berkeley Plaza — its current location. Russell’s son, Bryan Kelvington, said he enjoys seeing people happy when their vehicles are returned to them, “especially when it broke down unexpected.” “People’s transportation is their lifeline and helping them out is the best part of the job,” he said. Bryan Kelvington serves as manager. The business offers “the best nationwide warranty in the industry,” Bryan said, “along with certified ASE master techs and tire specialists.” Bryan credits his success and that of the business to a higher power. “We believe God is the CEO of our company and give Him the glory of our success over the last 29 years,” he said. Over the years, he’s had too many memorable moments to recall, but said it was exciting when the business celebrated the grand opening of its second location in Hedgesville. In addition to the new location, the business has also added commercial tires and roadside service. It’s also AAA, ASE certified and offers a 24-month, 24,000-mile warranty. Metro Creative

Economic expert says West Virginia job growth uneven Eastern Panhandle continues to grow

MARTINSBURG — West Virginia’s good economic news: State job growth continues to expand in the Eastern Panhandle and the North Central counties of the state, generating over 7,000 new jobs in the past year and an half, according to one economic expert. The bad news: 47 of West Virginia’s counties continue to lose jobs. “We are moving in the right direction, so there’s definitely reason to celebrate,” said John Deskins, director of the West Virginia University Bureau of Business and Economic Research. Deskins spoke at the WVU’s Eastern Panhandle Economic Outlook Conference in Martinsburg in the fall. “The improvements that we see happening are not happening everywhere, and, frankly, they are not that

widespread across West Virginia,” Deskins added. Between 2012-16 the Mountain State lost an estimated 26,000 jobs in the aftermath of the nation’s 2008 economic recession, Deskins said. Since 2016, the state’s employment ranks have changed direction, adding 7,600 jobs. An estimated 1,500 to 2,000 of those new jobs have been generated by Berkeley and Jefferson counties in the Eastern Panhandle over the past 18 months, Deskins said. “We have a long ways to go since 2012, but we are at least moving back in the right direction,” Deskins said. “The growth that we have seen are concentrated in these eight counties,” Deskins said. “The implication obviously being that among the other 47 counties, a few of them have added some jobs, most of them are

flat and other counties have continued to decline — even by significant margins.” The strategy for broadening West Virginia’s job growth in the rest of state is to make those counties bleeding jobs more economically diversified to make up for the sharp coal industry decline, Deskins said. “The trouble in West Virginia is that we just don’t have other sectors that are growing to offset the losses in coal,” Deskins said. “This is a desperate plea for industrial diversification — we have to have strength in other sectors of the economy.” To do that, West Virginia’s job blighted counties must become more small business friendly, Deskins said. “The question of diversification boils down to entrepreneurship,” Deskins said. “We have to have an environment that is supportive and

Deskins

conducive to small business startup and growth.” Another measure of West Virginia’s job growth equation is the state’s labor force participation — the measurement of the state’s residents who want to work. The Mountain State’s labor force participation rate is 53 percent, the lowest in the U.S. and 10 percent lower than the national average, Deskins said. Contributing to West Virginia’s low labor force participation is a disconnect between the jobs available and the skill set of applicants. “We have people who want to work in a perfect world, but their jobs skills are way out of line, their training is way out of line, their education is way out of line,” Deskins said. Other factors contributing to West Virginia’s low labor force participation rate are job applicants’ overall health concerns and drug use. “We have people who would like to work, in a perfect world, but who don’t even bother to look for work

because of some health problem,” Deskins said. The country’s opioid abuse crisis also plays a role in reducing West Virginia’s labor force participation rate, Deskins said. “You have people who would like to work, but they manage to get caught up in this tragic cycle of drug abuse,” Deskins said. “They become addicted and can’t pass a drug test, so they don’t even bother to look for work in the first place because of the drug problem.” A challenged labor force also presents a problem in attracting new businesses to the state, Deskins said. “No business is ever going to locate here or start up here unless it is confident that it can find the workers that it needs,” Deskins said. “If we want to make the state attractive to potential businesses, we have to get the right kind of effective investment in improving education, health and drug abuse outcomes to make the workforce more attractive to make businesses more likely to come in.”

The Journal • journal-news.net

PROGRESS I

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Sunday, April 14, 2019 — Page 5

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PROGRESS I

Page 6 â&#x20AC;&#x201D; Sunday, April 14, 2019

journal-news.net â&#x20AC;˘ The Journal

Journal photo by Matt Welch

The Apollo Theatre stands at the corner of East Martin Street and Spring Street. Renovations to the historic theater, built in 1913, could be coming soon.

Renovations needed for historic Apollo Theatre BY MATT WELCH

mwelch@journal-news.net

MARTINSBURG â&#x20AC;&#x201D; After surviving two world wars and the Great Depression and standing for over 100 years, some still call Martinsburgâ&#x20AC;&#x2122;s Apollo Civic Theatre â&#x20AC;&#x153;The Miracle on East Martin Street.â&#x20AC;? Built in 1913 as a way to occupy himself after the death of his father, H.P. Thornâ&#x20AC;&#x2122;s vision to keep a sense of community in Martinsburg developed into whatâ&#x20AC;&#x2122;s now the Apollo Civic Theatre. It opened in 1914 and has since been a staple in the downtown area. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;ve had people who came here as young people who watched the movies and now come and say how they remember courting their boyfriend or girlfriend here,â&#x20AC;? said Michael Noll, the president of the theaterâ&#x20AC;&#x2122;s board of directors. â&#x20AC;&#x153;Thereâ&#x20AC;&#x2122;s a history of people

attending the Apollo, and itâ&#x20AC;&#x2122;s created an impact here.â&#x20AC;? But something that historic doesnâ&#x20AC;&#x2122;t stay around just by chance, Noll said. Future renovations and additions to keep the building in upstanding condition could cost around $15 million, he said. For now, Noll will deal with the house lighting and dimming equipment. He formally requested $8,000 from the Berkeley County Council to ensure compatibility with the theaterâ&#x20AC;&#x2122;s LED system. The current lighting-control system was installed in 1980. Other repairs upcoming should include exterior changes, mainly an upper ledge where bricks have begun to loosen. The cost for that could be around $170,000. Thereâ&#x20AC;&#x2122;s also around $70,000 in water damage on one of the upper floors. Then thereâ&#x20AC;&#x2122;s air-condition woes that need

taken care of, which could cost anywhere from about $780,000 to $1.2 million. Thereâ&#x20AC;&#x2122;s also a need to restore a marquee to the building on the street level at about $120,000. On top of that, the bathrooms arenâ&#x20AC;&#x2122;t ADA compliant, either. Noll would also like to expand the lobby since the current one canâ&#x20AC;&#x2122;t support a sold-out showing in the now-500-seat theater. To top it off, the budget is only $185,000 for the next fiscal year, which goes mainly toward things like fuel and electric bills, insurance and securing rights for shows. Noll said the Martinsburg Rotary Club has been a big help with repairs over the years. Theyâ&#x20AC;&#x2122;ve donated two main stage curtains and once raised over $60,000 in 1996 to fix floors and refurbish the seats. Most of the other funds for renovations come through

grants, sponsorships and donations. Applications for grants are currently submitted to take care of a light board as well as the front, exterior brick work, Noll said. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re trying to write some heavy grants to do some big work,â&#x20AC;? Noll said. The building was originally designed with a stage and an orchestra pit for live performances. Later, the area was enlarged to a 35-by-50 foot stage with a proscenium added as well as a 50-foot fly loft over the stage. Of course, offices, dressing rooms and a stage door were added, too. All of that helped increase initial production and helped raise the bar for theaters in the area. In 1937, a marquee was installed on the front of the building. It had flashing lights and provided cover as guests

entered the theater. It collapsed during a rain story in 1987. Will Rogers, Tex Ritter, the Great Rubinoff, Little Jimmy Dickens, Garth Brooks, Susan Sullivan, David Shelby, John Berry, Merle Haggard, Jeff Bridges, Robert Duvall, Stephen Lang, Jeff Daniels, and others have graced the stage there. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;ve always brought entrainment in here,â&#x20AC;? Noll said. â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s entertainment youâ&#x20AC;&#x2122;d have to drive to D.C. or Baltimore for. Then you pay close to $200 when itâ&#x20AC;&#x2122;s all done. But you can get it here for $19 a ticket.â&#x20AC;? Through countless performances, the building has endured. Today, it produces six live performances a year in addition to hosting movies, concerts, pageants, an annual talent show and several holiday features, which include show-

ings of holiday classics on a projector screen. The Apollo has also been a spot for youth theater since 1982, including afterschool programs as well as summer workshops. The programs culminate in shows that are put on by the youth involved. â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s great to see the kids grow through it,â&#x20AC;? Noll said. â&#x20AC;&#x153;Some of the people who have grown up in the workshop are now leading the workshops. Thatâ&#x20AC;&#x2122;s important.â&#x20AC;? Renovating the historic building would take around five to eight years, Noll said. But he also pointed out that he thinks itâ&#x20AC;&#x2122;d be worth it. â&#x20AC;&#x153;You can put up another theater, but you wonâ&#x20AC;&#x2122;t get a theater like this,â&#x20AC;? Noll said. â&#x20AC;&#x153;You canâ&#x20AC;&#x2122;t get the beauty of it, nor will you get the history of people meeting here, falling in love here and the community growing around it.â&#x20AC;?

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PROGRESS I

Page 10 — Sunday, April 14, 2019

journal-news.net • The Journal

Economic, Community Director shares tourism plans BY BREANNA FRANCIS bfrancis@journal-news.net

MARTINSBURG — The city of Martinsburg’s new economic and community development director shared his plans to bring more tourism to Martinsburg with the Martinsburg-Berkeley County Convention and Visitor’s Bureau Board of Directors in February, citing an emphasis on better connecting visitors to restaurants and hotels in the area as well as incorporating outdoor activities. “For my first day here, I took my lunch break here (at the CVB), and it was incredible,” said Shane Farthing, City of Martinsburg economic and community development director. “But I’ve been trying to figure out how my mission dovetails with the CVB’s mission as well as Main Street’s missions, because part of economic development is place marketing. One of my big priorities is making sure that when people get off of the interstate or off of the train, they know how to go to destinations that best serve the city.” Farthing said he is still working on how the economic development role is distinct from the CVB role in Martinsburg. Farthing explained that while he sees the CVB as focusing on tourism in the area specific to historic places, he, as the Martinsburg Economic and Community Development director, is more interested in the tourism role for the entirety of the city and how he can get people here to engage in what the city has to offer. “My phone is blown up every Friday from texts from my friends asking, ‘Can we come out yet?’” Farthing said. “And I always say, ‘Well, you can come out but right

Journal photo by Ron Agnir

A view looking north along South Queen Street of downtown Martinsburg. when you get off of the train we may not have a place for you to stay and we may not have the wide array of restaurants that you may be looking for right now, but we are working on it.’ That’s what I’m working on. I want people to have the ability to spend that Friday night, Saturday and go home Sunday weekend away here in Martinsburg.” Farthing went on to explain that he personally thinks that while there is a lot of good emphasis on historical aspects that pull in a certain demographic, there needs to be more

emphasis on different things in close proximity that people want to do. “For folks coming in from DC to see that we already have all of these cool things in easy access to them,” he said. “They’re not going to come out for a chain restaurant and a chain hotel, especially if there is not a reliable way to get from right there to a mile and a half away,” Farthing said. “Those are the sorts of hospitality infrastructure that I’m working on to strengthen downtown. We are just trying to show that these things

will work and it will bring in DC dollars” Farthing said he had been talking with John Deskins, an economist from West Virginia University, and hopes that he will be willing to do economic analysis of the dollars-per-person that a visitor to Martinsburg spends in the city. “We want to look at the incremental economic impact from these visitors staying in a hotel or Airbnb, eating here and shopping here,” Farthing said. “My assumption is that there will be a sort of multiplier af-

fects of having folks come out on the train, so that they’re sort of captive for that period. We can get them on Friday, and we’ve got them till Sunday and they’ll be spending dollars in our local shops.” Farthing said he is not particularly concerned which historic things tourists do, where they shop, whether they geocache or look for antiques; he said he is concerned that the tourists get here so they can engage in all that there is to offer. “You need a hotel, two restaurants open when you typically eat meals and a coffee shop or something along those lines that will allow you to get out of the heat or cold,” Farthing said. “These are the pieces we need to provide and they will serve both visitors and locals.” Farthing said his job is not just marketing to tourists but to investors, as well, in order to continue building Martinsburg’s economy. Other members of the Board of Directors of the CVB and Farthing also discussed expanding a bicycle program to help alleviate the stresses of trying to find ones way around town, adding bicycle lanes, racks and security to allow for these things to be successful in the area. Farthing said this would be a goal to accomplish once Martinsburg has addressed other, more prominent issues regarding local tourism. Farthing’s work experiences involved place making and place-marketing at the community level, designing programs to match workforce skills to emerging needs, including the development of a green jobs skill ladder to provide jobs that support a sustainable community, and creative work with the Columbia Department of the Environment.

Digital marketing: the answer to tourism questions in Martinsburg BY BREANNA FRANCIS bfrancis@journal-news.net

MARTINSBURG — Marketing the unique aspects of Martinsburg will be an important step in pushing the city’s economic growth to the next level, according to Martinsburg’s economic and community development director. Shane Farthing, Martinsburg’s new economic and community development director, recently explained the impact digitally advertising business opportunities and Martinsburg as a viable place for new business will have on the city’s growth and tourism. Farthing explained that in order to make the efforts of the policies and programs he would like to see implemented in the city more impactful Martinsburg has to improve the marketing of those changes past “billboards that won’t have as far-reaching of an impact.” “I don’t want folks to think that this is all we are doing, but I do want to get a little bit into how we are going to identify marketing prospects for Martinsburg,” Farthing said. “I want to use visual marketing as a way to boost our prospects. I do want to do a digital marketing campaign that is targeted to several different groups: entrepreneurs, homebuyers, investors and tourists. I think all of these groups are easily reachable through digital content-based advertising.” Farthing explained that through social media advertisements and digital engagement, he can view the people who click on these advertisements through landing pages that will in turn allow Farthing to reach back out to those interested parties and get further information on their needs and desires in looking at Martinsburg. “Essentially this is social

media pages with landing pages that will allow us to see what exactly people are interested in,” Farthing said. “This is just a way that we can blast this out to thousands of people in a way that they might not have seen it. Some folks are a little bit old school and don’t necessarily think business is done this way, but I guarantee you this is how people become aware of opportunities that may not be close to them, so I think this is how we start promoting Martinsburg outside.” Farthing’s recommendations include “focus on identifying qualified prospects for investments in Martinsburg” and ensuring that those prospects are advertised properly in the digital era. Farthing also emphasized using these interested businesses to create a Main Street that is more than chain restaurants so that Martinsburg businesses can see that influx of D.C. and out-oftown tourism dollars. “My phone is blown up every Friday from texts from my friends asking, ‘Can we come out yet?’” Farthing said. “And I always say, ‘Well, you can come out but right when you get off of the train we may not have a place for you to stay and we may not have the wide array of restaurants that you may be looking for right now, but we are working on it.’ That’s what I’m working on; I want people to have the ability to spend that Friday night, Saturday, and go home Sunday weekend away here in Martinsburg. They’re not going to come out for a chain restaurant and a chain hotel, especially if there is not a reliable way to get from right there to a mile and half away.” For more information on Farthing’s recommendations on furthering economic growth in Martinsburg, visit cityofmartinsburg.com.

Farthing

Submitted photo

Elaine Bobo, director of the office of communications at the Berkeley County Board of Education; Tina Combs, president and CEO of the Berkeley County Chamber of Commerce; Heather McIntyre, executive director of the Jefferson County Chamber of Commerce; and Eric Gates, of State Farm Insurance, promote the #ChooseWV Campaign they helped create as part of the 2018 Leadership WV Class.

Community leaders promote #ChooseWV campaign BY DANYEL VANREENEN

dvanreenen@journal-news.net MARTINSBURG — Local community leaders are promoting the #ChooseWV campaign to highlight qualities that make the state a wonderful place to live, work and play. “We were tired of the conversation about West Virginia being 47th or 48th in the nation. We realized we needed to talk about the positive things happening in West Virginia and fight the perceptions other people have about us,” said Elaine Bobo, director of the office of communications at the Berkeley County Board of Education. Tina Combs, president and CEO of the Berkeley County Chamber of Commerce, agreed that perceptions of West Virginia need to change. “A lot of the issues in West Virginia — including the opioid epidemic — are issues in other states as well,” Combs said. The campaign is the result of approximately 50 West Virginians who were chosen across the state for the

Leadership WV class of 2018, which included four Eastern Panhandle leaders. Bobo, Combs, Eric Gates of State Farm Insurance, and Heather McIntyre, executive director of the Jefferson County Chamber of Commerce, were appointed to explore the state and learn about the unique aspects of various communities. The program is an eight-month commitment, according to the Leadership WV website. Once a month, participants travel to two-day educational sessions held in unique West Virginian communities. Gates said the program gave local leaders the opportunity to see other parts of the state. “It gave us a good perspective on other areas of West Virginia,” Gates said. United by a love of the state, the 2018 Leadership WV class worked together to kick start the #ChooseWV campaign. “The purpose of the campaign is to unite those who live here, those who have lived here and those who may live here in the future,” Combs said. The campaign aims to get the com-

munity involved as well. “We encourage the public to share why they are here in West Virginia and what keeps them here,” McIntyre said. “By building a social network, we’ll continue to unite the state.” The #ChooseWV campaign website lists reasons and resources for people looking to live, work and play within the state. Entrepreneurship, a sense of community, unique heritage, and the natural beauty of West Virginia are all features that the campaign aims to draw attention to. “(The Leadership WV class of 2018) all love the state, and they they love it enough to kick start this campaign,” Gates said. McIntyre said the campaign reminds people of the beauty, strength, pride and grit of West Virginia. “There are 55 counties and 55 ingredients that make West Virginia great,” Gates said. “#ChooseWV aims to remind everyone of what it is that keeps people here.” To get involved, visit choosewv. com or the Choose West Virginia Facebook page.

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Sunday, April 14, 2019 — Page 11

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Page 12 — Sunday, April 14, 2019

PROGRESS I

journal-news.net • The Journal

Journal photo by Michael Neary

Derek Thatcher, resident potter at Sol Hollow Farm and Studio, which operates in Berkeley Pottery, spins pottery on a recent morning.

Pottery-throwing poses peaceful challenge at Berkeley Pottery BY MICHAEL NEARY

mneary@journal-news.net MARTINSBURG — From time to time, Jennifer Shifflett would walk by Berkeley Pottery, on 115 S. Queen St., and see people throwing pottery. Eventually, she decided to go in and try it out. “I heard it gives you peace and serenity,” she said. Shifflett decided to take a class from Derek Thatcher, resident potter at Sol Hollow Farm and Studio, which operates in Berkeley Pottery. She described the process as challenging – “You have to be really focused,” she said – but she also said she was planning to come back. “I can’t wait to take my pots home, or put one on my desk,” she added. David Carroll opened Berkeley Pottery in June and accepted a job out of state a few months later, explained the current business owner, Tracy Sherman. Carroll, Sherman said, wanted her to continue running the shop – an opportunity she was glad to accept. So Sherman, along with her husband Jonathan, now own what’s called Sol Hollow Farm and Studio, which operates out of the Berkeley Pottery space, continuing and developing the sorts of activities begun in June. Carroll still owns the building. Sherman worked for about 15 years as the Martinsburg city planner and was just retiring when the offer surfaced. She began operating the business in October.

“The goal is that he (Carroll) will be back in eight to 10 years,” Sherman said, noting that she’s working on building it up as a center for artistic community activities during that time. She stressed Carroll’s role in building up the shop. “He put his heart and soul into doing the renovations,” Sherman said. “He wanted it to go to somebody who would keep it running at a reasonable cost to the town.” The Berkeley Pottery sign remains, and so whatever people choose to call it, the shop is offering a number of creative outlets for the city. As a former city planner who advocated such efforts in the past, Sherman finds that function to be important. “I’m putting my money where my mouth is,” she said. Thatcher, the resident potter, described his role as – among other things – helping students who have never thrown pottery to emerge from a two-hour class with two original pieces. “For the majority of people it’s about the experience,” Thatcher said. “It’s getting in, getting dirty, making something out of basically a lump of mud, of dirt. It’s that idea of turning nothing into a useful and beautiful piece. It’s art combined with functionality.” Among the challenges he said, is “centering” the clay in the wheel. “Putting it into balance is the first step, and it’s the hardest thing to do,” he said. “There’s no beginner that comes in and just is able to center. It takes time, it takes practice, it takes muscle memory.” Sherman added, too, that a person’s mood or state of mind comes into play when it comes to centering. “You can’t center the clay on the wheel unless you are centered yourself,” she said. “It’s a struggle.” Thatcher described the way the whole kinetic experience of working with clay can affect a person’s mental state. He teaches classes for both adults and children, and he

sketched the way working at the wheel can calm and intrigue both groups. “It creates this really mesmerizing effect,” he said. “The whole experience is very therapeutic.” As Thatcher himself demonstrated the process, mounting some clay upon potter’s wheel, he focused with deep intensity, seeming to lose himself in the clay as he coaxed it from a wad to a narrow cylinder – and then to an expansive bowl. He noted, too, that the process isn’t over after a single session. He said he asks students to come back within a day or two to apply finishing touches, and then the pieces are placed in a kiln for what’s called “bisque firing” for about two days. The pieces then wait on a shelf for two to three weeks to dry. Thatcher said he became interested in the whole process when he was a high school student in Fair Oaks, California. He moved from Berkeley Springs to California when he was 10 years old, and he returned to the area in 2016. “I taught myself in high school,” he said. “We had a bunch of wheels, and nobody knew how to use them. I just got on one day, and I kind of fell in love with it.” He said it was a challenge to teach himself – especially when it came to centering the clay – but eventually he began producing strong pieces. Then, when he was attending the University of California in Santa Barbara, he worked with some talented potters as he continued to master his craft. At the shop, Thatcher teaches pottery to children at 10 a.m. and 11:30 a.m. on Saturdays. He teaches the adult classes at 1 and 4 p.m. The children’s classes, which last an hour, cost $25, and the adult classes, which last two hours, cost $50. The prices include materials and the bisque-firing process. Thatcher also works with people individually. In addition to the pottery classes, the shop offers paint-your-own ceramics opportunities, and Sherman also teaches focused art classes from 7 to 9 p.m. on Thursdays. The shop is open for people to walk in from 11 a.m. to 7 p.m. on Monday and Friday, from 3 to 7 p.m. on Thursday, from 10 a.m. to 7 p.m. on Saturday and from 12 to 5 p.m. on Sunday. Artwork from local artisans is on sale in the shop. Sherman stressed that she wants to see Berkeley Pottery expand its artistic role in the community. She’s seen the way artistic work – such as pottery-throwing – can prompt people to shed their electronic devices and rivet their thoughts on the physical and imaginative work in front of them. “I’ve done all kinds of art my whole life,” she said, noting her willingness to present and share activities in various artistic genres. Sherman has been in touch, too, with people from Berkeley Art Works about working together in the future. “My hope is that this could become a satellite location to help them spread art throughout town,” she said. People seeking more information may visit https:// www.facebook.com/BerkeleyPottery/.

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PROGRESS I

The Journal • journal-news.net

Sunday, April 14, 2019 — Page 13

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PROGRESS I

Page 14 — Sunday, April 14, 2019

journal-news.net • The Journal

Learning Center helps adult students in handful of ways BY MICHAEL NEARY

mneary@journal-news.net MARTINSBURG — As Adjoua Pluck dug into a math lesson at the Jill S. Weekley Learning Center, she noted ways that the adult world, with all of its complications, can impinge upon learning. “Right now I am refreshing my brain with math,” said Pluck, 37, in good humor about her work. “Math has always been a challenge for me, but having kids and all that other stuff make it much, much harder.” Pluck finds that this same adult world – with all of its life experience – can also nourish her studies. “I’m able now to pull from different areas in my life,” she said. “I like to cook, and I can use my cooking methods and baking to help me with my problems. And I can count money very well.” Pluck is among students from a wide range of situations who come to the Jill S. Weekley Learning Center, located in the James Rumsey Technical Institute, at 3274 Hedgesville Road, in Martinsburg. “It really is a catch-all,” said Ann Mueller, adult education coordinator of the Learning Center. “Ask me, and maybe I can do it.” Mueller noted some of the reasons people come to the center, including earning a high school equivalency degree, “fine-tuning” testing skills, assembling resumes and working on many other tasks. She said the services at the center are free of charge for the person using it. Mueller said that the Learning Center receives funding from the West Virginia Department of Education. It exists as its own entity, separate from the James Rumsey Technical Institute – though Mueller stressed the way the two work closely with one another. Mueller said the Eastern Panhandle Instructional Cooperative – formed by eight county school districts – harbors other adult learning centers throughout the area. Mueller said students need to be at least 17 years old to use the center. “Some of my older folks are coming for typing,” she said. And one, she said, comes in for help using his phone. That, as she explained, is of real importance since it involves learning how to retrieve messages – potentially vital ones. Another wanted help transferring music to a CD. A number of students, Mueller said, are participating in or preparing for postsecondary programs in the James Rumsey Technical Institute. Mueller and volunteer tutors help to explain entrance exams, applications, financial aid requirements and other tasks related to study at the James Rumsey Technical Institute. Mueller and Donna Van Metre, principal of the James Rumsey Technical Institute, stressed the way the Learning Center and the Institute work together. “We have a good symbiotic relationship,” said Van Metre. “The adult center has its own funding, (but it) needs a home. And we have adult students who definitely need lots of emotional and academic support, and those two needs are met by sharing space.” Mueller said she measures the gains her students make – and she noted that even tasks such as transferring music onto a CD demand computer skills that can be measured. On a recent afternoon, students in the center were working independently and with

Journal photo by Michael Neary

Adjoua Pluck, left, works through math problems with her volunteer tutor, Harold Manning. The two are working together at the Jill S. Weekley Learning Center, located in the James Rumsey Technical Institute, in Martinsburg.

“

The adult center has its own funding, (but it) needs a home. And we have adult students who definitely need lots of emotional and academic support, and those two needs are met by sharing space. Donna Van Metre, principal, James Rumsey Technical Institute

others, in an atmosphere that managed to be both quiet and infused with a kind of group energy. Devon Blake, from Martinsburg, is preparing for his high school equivalency degree with plans, after he receives it, to study diesel mechanics. As an adult balancing work and academics, he finds time to be sparse. “Things you have five years to do (in school), you have probably five months to do now,” he said, as he worked on math problems. He described the Learning Center as a quiet, peaceful place. “And if you have a problem,” he added, “there are people here to help you.” Pluck, the student who was also working on math, said she would like eventually to study ultrasound technology. She was working with Harold Manning, a volunteer tutor at the center who taught machine trades at the James Rumsey Technical Institute from 1972 to 1981. Pluck said Manning and Mueller have helped her to connect her own life activities, such as cooking, with the study of math. “I’m not only focusing on one area,” she

said. Manning said he enjoyed working with people – something that nudged him into teaching in the first place, before he retired. He described the way he interacts with students. “The biggest (need) that I see is relating to the students in a practical manner,” he said, noting that they seek “something that’s tangible, that they can touch with their hands.” That style of teaching means engaging the students in topics outside of the immediate school work. “I try to relate (a concept) to everyday events,” Manning added. “I try to explain it in several different ways so they can connect with a way that works for them, or so they can take what I’m saying and add it to how they think and put it together in a different way.” He stressed that there are many paths to a right answer. “There are 50 ways to get home,” Manning said he tells the students. “As long as you get home safely, it doesn’t matter.”

Mueller is part of a professional staff of two people in the center, and she said the center has two volunteer tutors – including Manning – with another starting soon, at the time of the interview. She cited a strong need for more volunteer tutors. “It just takes a village,” she said, adding that she welcomed potential tutors with knowledge of computers, science, math, writing and other subjects. Mueller said she works with the Literacy Volunteers of the Eastern Panhandle in training volunteers, and she said people interested can call 304-754-9712 and ask for Mueller, or they can send an email to ann. mueller@k12.wv.us. People interested in using the Learning Center can reach out through the same channels or come to James Rumsey Technical Institute to set up an orientation. Hours at the Jill S. Weekley Learning Center run from 8 a.m. to 4 p.m. on Monday, Wednesday, and Friday; and from 11 a.m. to 8 p.m. on Tuesday and Thursday. The hours change during the summer.

P&G Tabler Station facility aims to hire 300 in the next 18 months BY BREANNA FRANCIS bfrancis@journal-news.net

MARTINSBURG — The number of employees at Procter & Gamble’s Berkeley County plant continues to expand as construction continues on the main facility. The company hosted a job fair in January. “We are looking to hire about 300 people in the next 18 months,” said Ryan Moore, the Human Resources Department Leader for the Tabler Station plant in January. “We have about 775 people on staff as of now, but we are ready to expand our staff even further.” The job fair provided the local community an opportunity to learn about the goals and careers available at the plant, in particular the plant manufacturing positions, and give those in attendance and interested in the open positions the chance to apply. “The goal of the job fair is to highlight and educate the public on the career paths here at Tabler Station,” Moore said. “We want to show that the goal for Procter & Gamble is strategic investment; to react quickly so that we can better fulfill our consumers needs and fulfill our brands as quickly and efficiently as possible.” Procter and Gamble’s Tabler Station facility was an initial $500 million dollar investment from the Proctor and Gamble conglomerate and extended the North American supply chain; a chain that has faced some downsizing in a few of its Kansas, Ontario and Iowa plants. “While it was previously announced that there have been transitions of some of these brands to the Berkeley County plant,” Moore said. “We have relocated employ-

Journal photo by Ron Agnir

Applicants walk in and out of the main entrance to P&G on Tabler Station Road during a job fair in Martinsburg. ees who were willing to Berkeley County and only plan on continuing to hire at the Tabler Station facility.” There is still construction to be completed on both the exterior and interior of the plant but, as ex-

plained by Moore, this construction should be completed in 2020. Production of Procter & Gamble products began in 2018 and the list of products made continues to grow as the staffing size for the Berkeley County plant grows

as well. “We first started producing Bounce dryer sheets in February of 2018,” Moore said. “And will expand our production to Dawn dish soaps and Swiffer mops later this year as well.”

The Tabler Station plant intends on beginning the production of its first shampoo and conditioner lines, to include Head and Shoulders and Aussie, as well as body washes such as Old Spice in the coming year.

The Journal • journal-news.net

PROGRESS I

Sunday, April 14, 2019 — Page 15

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PROGRESS I

Page 16 â&#x20AC;&#x201D; Sunday, April 14, 2019

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