Recap by Anh Le

foreword The time I spent at the Corcoran College of Art + Design had opened up a whole new world to me. Thanks to the support of many people. Prior to this, I was a Vietnamese girl grew up in a family in which middle school was the higest level of education. Prior to this I thought knowing photoshop is awesome and that I donâ&#x20AC;&#x2122;t need a degree in the field to get a design job. I never thought I would made it this far. This book is not just a portfolio. This book is a recap of the memories, the lessons, the hard work and the pride that happened during my three years at the institution.

year

one It might sound naive but I never thought it would make any

difference if a letter is further away or smaller/bigger than the one right next to it. I still remembered one time I excitedly told my mom that we spent the whole class time trying to space the letters in the word LETTERS right. She gave me a weird look thinking that I wasted her money... It takes lots of time and practices to understand that design is not just about the shapes, the colors or the typefaces. Design is all about the details.

magazine: Western Interior What looks good on screen might not look the same in print. A 12pt Futura and a 12pt Garamond are very different. But I did not know about these things before doing this magazine even though I thought I know how to design very well.

poster: Winekey The end product of this project is very simple but who would have known that it has gone through almost 8 weeks of experiment. It is these types of works that help us learn to make our own judgement on the design and to appreciate the process of making it. The real world is full of works created under pressure and lack of originality. Now that I look back, I wish I could have more project like this one.

branding: Discovery Theater Content is king. designer has to be a writer too. I learned it the hard way. As part of this rebranding project I had to create a series of posters inviting kids to spend a night at the Natural History Museum. The day I showed my first draft turned out to be one of the most memorable day in my college time. When I presented a poster featuring an eleplant with the tag line â&#x20AC;?Let my trunk tuck you into bed,â&#x20AC;? everyone laughed for ten minutes. As a foreigner whose English is not the first language, I did not know the copy would sound very awkward and sexual related. Though, I appreaciated the fact that it happened.

retail-display: Adidas Originals Designing retail display was a fun experience. While other classmates was assigned with local stores, I got Adidas which is one of my favorite brand. However I was intimidated by the tons of great works that have been done in their stores. So I decided to go back to basic.

year two

It is this point of the journey that I started to define myself as a multidisciplinary designer. Junior year at the Corcoran College of Art + Design, we practiced defining user experience. However, I tried not to just think of a product as how it would be presented on a screen. Insteads, I conceptualized products from how they look physically to what form/ method they are delivered to the users and what they offer visually. I had always thought that branding would be my career focus. It was a mistake, not because I discorvered something else that I am more interested in. It is because I realize I should not restrict myself to any boundary.

product: Garden Monitoring The goal of this project is to design a product that support daily activities. My concept is a program that helps gardeners monitor the growth of their plants by detecting plantsâ&#x20AC;&#x2122; health and weather condition, and providing users a systematic report that is accessible remotely. This product comes with multiple component including health sticks, control pad and mobile app.

Smart Pad Health Report Group: Window

Left Rose

Weather

Detector code: PW0327 Category: Shrub - Rosa Date added: July 14, 2012 Edit

Macronutrients

Nitrogen

Phosphorous

Potassium

Calcium

Magnesium

Sulfur

Micronutrients

Boron

Copper

Chloride

Iron

Manganese

Molybdenum

Zinc

Notification - This plant is drying

Beautiful Flower

GC000

DETECTOR

User

Detector

GC000

Plant

Mobile App

8 in

0.35 in

1.5 in

PW483

Signal Button with Imprinted Code Power Button

Screen Brightness Adjustment

10 in

Long Form

Short Form

7 in

10.5 in

Censoring Component Water-proof Rubber Duo-tone LCD screen

DETECTORS

SMART PAD

Sign-in

Home

New Plant

Dashboard

Health Report

Task

8:53 AM CURRENT CONDITION 9 AM

Temperature

1 0 AM

1 1 AM

1 2 PM

1 PM

Sun Exposure

42 F | 6 C Air Quality

Humidity

51% 5

New Plant

Dashboard

Task

New Plant 1

Remember to WRITE YOUR PLANT’S NAME on this stick

New Plant

INPUT IMPRITED CODE on your plantwatch detector

INPUT IMPRITED CODE on your plantwatch detector Added: FR026, DH315, DH316, DH317

GC000

FR026, DH315-7

Remember to WRITE YOUR PLANT’S NAME on this stick

Use “,” and “-” to add multiple devices ex: “GC039, PW841” = add GC039 & PW841 “PW841-843” = add PW841 & PW842 & PW843”

2 Stick detector into the soil & PRESS SIGNAL BUTTON

3 INPUT PLANT INFORMATION on the next screen

Continue

Dashboard View by: Group | Health

Dashboard Edit Arrangement

WINDOW

View by: Group | Health

Done Editing

WINDOW

Left Rose

Left Lily

Left Rose

Right Rose

Right Lily

Right Rose

BALCONY

Left Lily Right Lily

BALCONY

Yellow Daisy 1

Yellow Daisy 2

Yellow Daisy 1

Yellow Daisy 2

Pink Petunia 1

Pink Petunia 2

Pink Petunia 1

Pink Petunia 2

Purple Petunia 1

Purple Petunia 2

Purple Petunia 1

Purple Petunia 2

Health Report

Tasks View by: Group | Task

Left Rose

Group: Window

Detector code: PW0327 Category: Shrub - Rosa Date added: July 14, 2012

WATER Window | Left Rose

Edit

MACRONUTRIENT

Macronutrients

Balcony | Pink Petunia 1 Low on Calcium Nitrogen

Phosphorous

Potassium

Calcium

Magnesium

Balcony | Purple Petunia 2 Low on Nitrogen

Sulfur

Micronutrients

MICRONUTRIENT Window | Right Lily Low on Iron

Boron

Copper

Chloride

Iron

Manganese

Molybdenum

Balcony | Pink Petunia 1 Low on Chloride

Zinc

Notification - This plant is drying

Today

In 3 days

Next week

Plant Info

Stages of inputting multiple plant info 1st plant inputted

Detector Code: PW841 Disconnect Date Added: JUNE 03, 2012

Finish

GROUP Limit 10 characters. Ex: Backyard, Door, Plot 1, Plot 2, etc

After 1st plant inputted

NAME Limit 20 characters

CATEGORY CODE Look up plantwatch Species Code Chart

Last plant inputted

Previous Previous

Finish

book: Two Typographers A succesful publication is made of 30% design and 70% production. No matter how much you praise, the printing god and the paper god are not always on your side. Well sometimes one does and the other doesnâ&#x20AC;&#x2122;t. While great design takes practices, good product takes a lot of planning. Designer has to know the in and out of a printing process too.

e George’s Coun c n i ty Pr

MARYLAND

2016 November 06

product: Election Ballot “Bad design harms American democracy,” said David Ramos–my Junior Core professor. Even though polictical projects are not fun and easy, they are benefitial to practice in school. This assignment only focused on user experience, though I incorporated branding and product design components to make it more fun to approach.

REGISTRATION

In person

Online

Mail

Vote card issued

Special Format

Regular

Special language

AT POLL PLACE

Mobile App

Swipe Card

Waitime tracking

Data collected and transfered

Swipe Card

Entrance

Swipe Card

Ballot

15"

15" SWIPE SLOT

1" SWIPE SLOT Slide

Touch

Swipe

30˚

e George’s Coun inc ty Pr C3DWB50 0020 0002 1294 247 4

MARYLAND

2016 November 06

SWIPE CARD TO BEGIN ELECTRONIC BALLOT ATTENTION: 1. This card is the ONLY mean of access to Prince George’s County polling places and electronic ballot machines. 2. To keep your voting process confidential, though this card is used for identity confirmation at polling places, it DOES NOT attach any information other than your image as presented on your ID/Driver License/Passport. 3. For your convenience, please save this number 1800-946-2584 to report lost or stolen card as soon as possible. 4. Vote Card contains sensitive electronics. Do not bend, perforate or expose to extreme temperature. 5. If found please return to: 670 Martin Luther King Jr. Highway, Hyattsville MD 20785

e George’s Coun inc ty Pr

MARYLAND

2016

November 06

COLOR SENSITIVE

AUDIO

e George’s Coun inc ty Pr

MARYLAND

2016

November 06

COLOR SENSITIVE

AUDIO

e George’s Coun inc ty Pr

MARYLAND

2016

November 06

SPANISH

JAPANESE

ARABIC

e George’s Coun inc ty Pr

MARYLAND

2016

November 06

KOREAN

CHINESE

FRENCH

General Election Part 1

PRESIDENT & VICE PRESIDENT

Republican

President

Vice President

Mitt Romney

Please vote for not more than one 1 selected / 0 left

Democratic

Paul Ryan Constitution

Barack Obama Joe Biden Libertarian

President

Vice President

Gary Johnson James Gray

Jill Stein Cheri Honkala

or input candidate not listed

2016

SWIPE UP to continue on the next part

November 06

Special Election Part 1

MAYOR

William D. â&#x20AC;&#x153;Billâ&#x20AC;? Euille

Please vote for not more than one 0 selected / 1 left

Andrew H. McDonald

or input candidate not listed

2016 November 06

SWIPE UP to continue on the next part

Proposed Amemdments

Special Election Part 2

CITY COUNCIL MEMBER Please vote for not more than six 4 selected / 2 left

Frank H. Fannon IV

Paul C. Smedberg

John T. Chapman

Glenda B. Davis

Allison Silberberg

John R. Wood

Robert S. Kraus

Redella S. Pepper

Alicia R. Hughes

Justin M. Wilson

Timothy B. Lovain

Jermaine A. Mincey

QUESTION I

Shall Section 11 of Article I (Bill of Rights) of the Constitution of maryland be amended: (i) to require that eminent domain only be exercised where the property taken or damaged is for public use and, except for utilities or the elimination of a public nuisance, not where the primary use is for private gain, private benefit, private enterprise, increasing jobs, increasing tax revenue, or economic development; (ii) to define what is included in just compensation for such taking or damaging of property; (iii) to prohibit the taking or damaging of more private propertythan is necessary for the public use?

YES

Your Input

2016

SWIPE UP to continue on the next part

SLIDE UP to continue on the next part

November 06

Special Election

Part 1

MAYOR

Your Input

Please vote for not more than one 0 selected / 1 left

JERRY THOMPSON

SUMMARY

Part 1:

Please review carefully, you will not be able to make change after this point

JERRY THOMPSON

President

Part 2:

.?123

space

Member of City Council 1. GEORGE F. ALLEN 2. ALLISON SILBERBERG 3. GLENDA B. DAVIS

P L

2016

November 06

MARYLAND

2016 Thank You

REDELLA S. PEPPER NONE NONE

Member of School Board District C 1. CHRISTOPHER J. LEWIS 2. NONE

DONE

You have completed

Part 3:

2016

e Georgeâ&#x20AC;&#x2122;s Coun inc ty Pr

SWIPE DOWN to make change or

CONTINUE

social campaign: Maryland Water I found it ironic that water is somewhat a dry topic to address when it comes to public awareness campaign. I took the challenge to remind Marylanders the most important elements of the earth is not being used the right way.

Thanks to Fifth Tribe, I got a full time internship during senior year. But there was a price I had to pay. I eventually got hit with tremedous work load. Here comes reality. There is no such thing as semester-long project. There are overlapping assignments with back-to-back deadlines... Thus, time for school work was sacrified. I was lucky to be given such great opportunities to learn from super talented professors and friends, to work side by side with passionate colleagues who know very well what they are doing. But I lost track and started to give up on one and chase the other. Thanks to my classmates, their improving works was a wake-up call. Thanks to my professors who remind me that work will never end but the time I have left as a student were counted by days.

year three

infographic: Cancer Free UMMA Iâ&#x20AC;&#x2122;ve been wondering why people make so many infographics lately. I figured that not just viewers love looking at infographic but designers love to make them too. Infographics offer a lot more creative freedom than many other kinds of design works. Albert Einstein said creativity is intelligence having fun. It is very true in this case because in an infographic designer basically plays with datas and make them more attractive.

CANCER AFFECTS US ALL

Cancer kills

In America, over a life time, cancer will develop in approximately 1 in 2 men and 1 in 3 women.

1600 PEOPLE everyday

In the U.S., 1 out of every 4 deaths is attributed to cancer.

In 2014, about 585,720 Americans are expected to die of cancer, almost 1,600 people per day

web: Fifth Tribe It was an honor to be entrusted with the task of redesign the companyâ&#x20AC;&#x2122;s website. Prior to this, Fifth Tribe had a fully functioning website with in-depth information of what we do and our works. Through time we realized that the content was overwhelming and that potential clients do not have time to check out everything on the site. Keeping that in mind, I innitiated a simple version of the site. The main focus of the new site is three selective projects that represent the services Fifth Tribe offers. These projects are presented in the case study one page format.