order visual
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figure/ground
similarity proximity closure continuance translation rotation reflection glide/reflection dilation symmetric balance asymmetric balance ambiguous balance neutral balance
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aka: Gestalt laws of grouping first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.
of
grouping
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figure/ground the ablility to distinguish a figure from its background.
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II
Similarity is seen through shape, size, color, and direction. Similar units will be seen as a group.
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II II
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SSSS SS SS SS SS SSS
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proximity our brainstend to group together elements that are close toegther.
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Closure we have a tendency to close gaps and complete unfinished forms because closed shapes feel more visually stable.
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u u
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V VV
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continuance organization forces the eye to follow along or beyond a path.
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symmetric operations Symmetry is the relationship in size, form, and arangement of parts on opposing sides of a plane, line, or point. The center axis is a big influence in composition when considering symmetry. Through summetry you can create visual balance using elements like shapes, sizes and colors.
symmetry
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translation the point-to-point movement of an object alone a line.
L
L
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L
L
L
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O O O
OOO
OOO
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O O O
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rotation the act of turning an object about a predetermined axis.
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rr
r
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reflection rotating a figure 180’ results in a mirror image of the original object.
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r
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DD DD
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glide reflection the act of rotating an object 180’ then moving it along a predetermind axis of reflectin.
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E
EE E
E
E
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E E E
dilation the changing in size of an object, usually in a set of regular intervals.
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EE
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aka: Gestalt laws of grouping compositional balance refers to the placement of elements in a composition and how they relate to eachother through thier organization and positioning. when balanced a composition appears stable and visually aplealing.
balance
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symmetric balance being made up of exactly similar parts facing each other or around an axis.
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R RR R
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asymmetric balance is the absence or violation of symmetry. Not Identical on either side of an axis.
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ambiguous balancethe lack or unclear relationship between elements.
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* ** *
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nuetral balance refers to the randomness and ambiguous equality of a compisition.
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Gestalt is all around us. Before going through this process of identifying the laws of gestalt and symmetrical balance I did not realize that these principles are all around us in the world. Now I can see how important these principles are when communicating though a composition. Symmetry and balance are important aspects of making a composition feel visually satisfying. Kimberle-Bovard@blogspot.com
kimberle
bovard
desn 200 in the graphic design program at the kcai—michael kidwell, assistant professor.
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visual communication