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visual principle goes here a reasonably concise definition of the visual principle goes over here in this area

VISUAL


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figure/ground

similarity proximity closure continuance translation rotation reflection glide/reflection dilation symmetric balance asymmetric balance ambiguous balance neutral balance


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aka: Gestalt laws of grouping

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

principles of grouping


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figure/ground a reasonably concise definition of the visual principle goes over here in this area

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similarity is seen by shape, size, color, and direction. Similar units will be seen as a group.

I I I I I I I I I I I I I I I I I I


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proximity we persice groups by the nearness of parts, objects that are close together form groups.

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closureWe have a tendency to close gaps and complete unfinished forms because closed shapes feel more visually stable.

uu uu


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A AA A A AAAA

A AA A A AAAAA

AA A A A AAAA AA

A A AAAA

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continuance a organization forces the eye to follow along or beyond a path.

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symmetric operations

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

symmetry


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translation the point-to-point movement of an object alone a line

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L L L L L LL

LL L L L L L L L L L


O O O

OOO

OOO

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O O O

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rotation the act of turning an object about a predetermined axis.

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reflection rotating a figure 180’ results in a mirror image of the original object.

rr

r

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D D D D D

D D D D D

D D D D D

D D D D D

D D D D D

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glide reflection the act of rotating an object 180’ then moving it along a predetermind axis of reflectin.

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dilation the changing in size of an object, usually in a set of regular intervals.

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E E E E E E E E E E E E E E E EE E E E E E E

E

E


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aka: Gestalt laws of grouping

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

compositional balance


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symmetric balance a reasonably concise definition of the visual principle goes over here in this area

rrrrrrrrrrrrrr rr rrrrrrrrrrrrrr rr rrrrrrr r

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asymmetric balance a reasonably concise definition of the visual principle goes over here in this area

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ambigous balance a reasonably concise definition of the visual principle goes over here in this area

4

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*


nuetral balance a reasonably concise definition of the visual principle goes over here in this area

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desn 200 in the graphic design program at the kcai—michael kidwell, assistant professor.

some neato really swell commentary about the process and or finished product would be nice to put in here buddies. right in here add a couple of well-crafted thoughts ok that’s more than three sentence long ending with the blog url/tag of this project.

your preferred name


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