yoox

YOOX.COM “Y” Male Chromosome “OO” from binary code, language of the digital age “X” Female Chromosome

YOOX BACKGROUND • 2000 – Founded in Italy by Federico Mache6 • 2006 – YOOX group was created. A mono brand online, we find it in Europe US and Japan • A virtual bouIque of mulI‐brand fashion & design brands • Is the global internet retailing partner for leading fashion & design brands • Amongst world leaders • Exclusive collecIons of high fashion designers • What we find: Clothes, accessories, vintage, books, design and art objects of the previous season

YOOX VISION • • • • • • • • • • • •

Feel new experiences & emoIons Great shopping experience Accessible Pieces from past, present and future Individualism CreaIve cyberspace Technology Entertainment Direct relaIonship with designers, manufacturers and dealers InnovaIve style CreaIve The goal is to give life to an alternaIve distribuIon channel for clothing and fashion accessories.

YOOX VALUES • • • • • • • •

SPIRIT – team work, good environment ETHICS – honesty, transparency and privacy INNOVATION – uniqueness, quality, creaIvity EXCELLENT PERFORMANCES – fast delivery, great results LISTENING TO THE CLIENT – try to get in their posiIon and listen them INTERNATIONALITY – internaIonal expansion ITALIAN DNA – Italian characterisIcs FERTILE GROWTH – thanks to improvement and environmental respect

LAYOUT

Brands included in YOOX.com

VIRTUAL YOOX TOUR

TARGET

Women – Vintage • Age: 25 – 50 years old.

• Student (art, business, tourism), mother, working at a magazine, as school mom, shop.

• Encaged, married, single.

• Middle/high income status.

• Shopping, spending Ime with the kids, sauna, meeIng friends.

• Icon such as Sarah Jessica Parker, Jennifer Aniston, Julia Roberts.

Men 20 – 45 • Student (graphic, markeIng), work as a graphic designer, markeIng company.

• Single, daIng, married.

• Middle/high income status • Love to play soccer, go to the gym, drink a beer, watch football.

• Icons: Jude law, John Travolta, Leonardo Di caprio, George Clooney.

Kids 0 months – 14 year.

• Love to play with friends, shopping with mom, paint/ draw and making pies.

• Watch programs such as: Hanna Montana, Dora.

• Icons: Miley Cyrus, Hello Kiey, Jonas brothers.

Special ediIons (women) • Age: 18 – 35 • Student (markeIng, fashion, communicaIon), writer, hostess.

• Middle income status.

• Single,daIng or enchaged.

• Love to travel, shopping, party/meet with friends, daIng. • Icons: Rihanna, Beyonce, Scarlee Johansson.

POSITIONING

PRICE

NET-A-PORTER

MY-WARDROBE YOOX

ORGINALITY ASOS

PRICE

NET-A-PORTER

MY-WARDROBE YOOX

QUANTITY ASOS

PRICE

NET-A-PORTER

MY-WARDROBE NEW ASOS YOOX

PRICE AVERAGE NET‐A‐PORTER

€300 ‐ €10.000

MY WARDROBE

€100 ‐ €1000

ASOS

€100 ‐ €500

YOOX

€40 ‐ €400

COMMUNICATION

COMMUNICATION

WEB PAGE COVERS • • • •

The realizaIon of the impossible Technology/creaIvity Powerful aestheIc impact Desire

PROMOTIONS

IPHONE

TWITTER

FACEBOOK

CONCLUSION

THANK YOU

By Emanuela Vaccarezza CrisIna Cardona Viu & Kimberley Denise Zuurbier.