BA (Hons.) GRAPHIC DESIGN Module Code
OUGD30
Module Title
LEVEL
06
Semester Doc. Code
OUGD30
Brief/Session/Document Title: Fashion Brand Launch
Brief: To brand a new high fashion label and create promotional material for the launch of the brand within the high street. Create a night where people are invited to the opening, create excitement about the brand and promote it
Background / Considerations It is a high street brand for women between the ages of 20-30 whom have a passion for fashion. Consider what will attract people to the shop, what graphic techniques will draw people to it. What will make it different to other shops around it? Where are the target market and what is going on in their area? What is attracting the target market to their favourite shops now? What will look good from the street? What do 20-30 year old women want from a shop. And what will make them change their favourite to this shop? Mandatory Requirements Promotional material to hand out to people on the street. Shop display Shop front design Experimental in store graphics
Deliverables An animation of fashion to be displayed in the shop window. Promotional material to excite, inform and promote the launch of the brand Mail outs used as invitations to those people.
Studio Deadline
Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.