BA (Hons.) GRAPHIC DESIGN Module Code
OUGD30
Module Title
LEVEL
06
Semester Doc. Code
OUGD303
Brief/Session/Document Title: Echowire Brief: Create the identity for Echowire a new up and coming record label Background / Considerations The record label is a multi genre record label focussing on the old fashioned way of making music and records the music onto vinyls. Its main focus lies within electronic music and incorporates/works with bands, soloists, djs. There are two sections which need to branded within the EchoWire brand production and recording. Human world wide and Deep Medi are the kind of things going on which they see themselves as being in the future and doing the same sort of work they will be doing. What is already out there and what makes them different? What would their target audience react to and be attracted to? What adds interest to a record label and event? Mandatory Requirements They want a strong logo of which people will recognise. Think about their target audience and the people they will be up against. Needs to look cool fresh and new, what is going on in the music industry and what is the next step. They need a poster for every event with the same sort of layout and the details/events just change to make the brand recognisable and memorable No bright colours and especially not yellow. The logo branded on everything and all material works combined and seperate. Deliverables Logo Business Cards Letterheads Poster Vinyl Packaging/stickers T-shirts Web design Module Deadline