creative Magazine
R HODE ISLAN D
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Vision JUNE 2013
fifth issue
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| Rhode Island Creative Magazine
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about the publication Rhode Island Creative Magazine is a one-of-a-kind publication, designed to educate and promote Rhode Island’s current and upcoming creative professionals. RICM will provide effective advertisements, latest listing for events, workshops, job opportunities, educational programs, inspiring as well as educational articles written by local colleges, universities, businesses, organizations and contributors in this industry. RICM’s mission is to make Rhode Island’s creative industry, and Providence, its Creative Capital, shine! This truly unique publication is an important resource that will highlight the outstanding creative talent of Rhode Island, promote local colleges, universities, small and large businesses, organizations, designers, artists, printers, writers, students and others who are (and will be) an equally important resource for our economy. In The National Arts & Economic Prosperity IV report shows in Providence alone $190 Million in Economic Activity and 4,669 Jobs Generated Annually through the Non-profit Arts and Cultural Industry. [Americans for the Arts, 2012 for the City of Providence’s Department of Art, Culture & Tourism] Together, we can help increase these numbers even more.
founder As a Rhode Island College graduate with a bachelor’s degree in graphic design and a minor in industrial technology, a local graphic designer and business owner, I have been in the creative arts industry for well over a decade and understand how important this industry is to me and to others. In my daily line of work, I strive to make other small and large businesses succeed by providing professional designs that help market and grow their business. At the same time, I am educating my clients and coworkers about the importance of design and how it delivers a message visually. Due to this, I have gathered all kinds of experts in the industry and produced a visual and educational piece to help showcase what we do on a much larger scale. As a Rhode Islander who is truly passionate and committed to the creative industries, I concepted and developed this one-of-a-kind amazing tool of creativity to educate, inspire, grow and acknowledge all aspects of this industry. I hope you enjoy the Rhode Island Creative Magazine and our state’s newest, creative resource! Thank you!
Kimberly Sherman-Leon
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contents Articles
01
Welcome
03
Contributors
05
Advertisement
11
Dana Simmons Photography
32
Support RICM
Cover Photo Kimberly Sherman Leon
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Pass It On
08
MLB Collection
10
Top 6 Tips for Blog Commenting
12
Take The Mobile Plunge!
14
The Art of Airbrushing
15
The Creative Cookout
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Why The Font?
Josephine Eke
Vice President, Design Intelligence, Sterling Brands is a graduate of the Rhode Island School of Design and has an MBA from Northeastern University. She has 20 years experience combining brand strategy, design and innovation with success in building multi-million dollar brands for companies like Estée Lauder, Mattel and Hasbro. Josephine also teaches in the Masters of Branding program at SVA and RISD/CE.
Alex and Ani
Alex and Ani, LLC offers eco-friendly, positive energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials.
Chris Sheehy
Founder of the award-winning Rhode Island search engine optimization/marketing & local internet marketing firm; Sidewalk Branding Company. Named a “Top Startup Business in New England” by Mass High Tech, internationally published, and a resource partner to Guy Kawasaki’s Alltop news. Chris gets businesses DISCOVERED!
Darren Marinelli
Art Director - aka-design Einstein at Artinium, LLC is a at-your-service! Graphic communications studio with dazzling experience in graphic, web and mobile development. We provide the talent and know-how you need to propel your business forward — like hydroelectric power, or the neutron microscope. Whichever science analogy you prefer.
New England Institute of Technology
Linda A. Dionne has served as Media Relations Specialist since 2009. In addition to writing articles for various trade publications, Linda is responsible for preparing and distributing press releases as well as coordinating all media requests. Linda is also the editor for the college’s quarterly newspaper, “Tech News”, and a monthly on-line newsletter, “Tech Talk”. Linda is a graduate of Bryant University with a Bachelor of Science degree in Business Management and Marketing.
Chef Ricardo Costa
Personal Chef/Cooking Show Host Professional Profile Culinary, nutrition working with familes towards a healthier lifestyle.
Janine V. Calise
Founder & Creative Director at 4 Design, LLC., believes good design should embody strategy and emotion, intellectual rationale and tactical implementation. For over two decades, she has been working with clients across industries to create elegant, human-centered branding and design solutions. Being a creative boutique simply suggests that we will utilize our entire pool of independent resources when the requests are outside the realm of our expertise.
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Mohawk Paper Company Mohawk Make Ready
Tina Melo-Kufner
Owner of Melo-International Galeria United The Vision and Mission of Melo-International is all about artists and designers coming together to create the life-style trends “one of a kind� for the public and the industry as ONE. The creative force and passion to strive for more and reach for the STARS.
Johnson and Wales University Deana Marzocchi Assistant Professor of Graphic Design & Digital Media
Ronald G. Shapiro Ph. D.
Independent Consultant and Speaker in Human Factors/Ergonomics (designing products, solutions, and services so that they will be easy for people to use), User Experience, Career Development, Learning, Leadership and Human Resources. Ron has had global or USA responsibility for managing technical learning, technical leadership, employee university education, career coaching, new employee orientation and coordinating human factors/ergonomics for IBM.
Stephanie Blanchard
E-commerce Copywriter at Ross-Simons Jewelry. In addition, she spent nearly 5 years as a brand writer at Hasbro. Stephanie also writes feature articles for a variety of publications. She holds a BA from the Pennsylvania State University and a MA from the University of Rhode Island.
Lisa Indish
Poetess, Vocalist, Author, Certified Magnified Healer and Reiki Master with a gifted singing voice , The Earth Angels of Peace (Movement) is a logo which represents a symbol of hope and is designed to spread peace throughout the world. With each purchase, a portion of the proceeds is contributed to food banks across the globe.
Jillian Barber
Her life long career in clay began at the Rhode Island School of Design (RISD) when she chose ceramics as her major. The theme of her degree project, masks, is the theme she is best known for today. The masks evolved from fierce, stoneware animal images to detailed delicate portraits.
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The BIG Easy: Pre-Converted Substrates
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Breaking the Barriers
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Sophomore Portfolio Presentations
Calling all Art Directors, Graphic Designers, Printers, Web Designers, Writers, Illustrators, Publicists, Photographers and Sales and Marketing Professionals
Advertising, Marketing & Public Relations of RI is here to help you share your skills, knowledge, passion and energy for promoting your profession with other communication, marketing and sales professionals. The organization provides opportunities of comradeship that will help you excel in your profession as you share your knowledge, learn from others and gain opportunities for new jobs. Learn something new at our monthly spotlight presentations. See amp-ri.com for details.
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Professional Conference Recommendations
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Brand Voice Builds Loyalty
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The Earth Angels of Peace Movement
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Jillian Barber
Exhibition will be at the RISD Museum of Art
July 12th - November 3rd see photography on page 11
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by Josephine Eke
As an artist or creative the chances are you have been called-out as being ‘so creative’ or ‘a great artist’. As a kid it was a compliment that set you apart from the crowd and sort of cool – if you were like me you didn't over think what this meant and just kept going. Creativity was part of you.
In high school you were one of the best artists, a big �ish in a small pond. Then you went to college and the pond was bigger and you were one of many small �ish. If you went to design school like me, no one called you out as creative or an artist – everyone �it that description. College may also have been the �irst time your work was truly critiqued in front of you by a teacher and even fellow students. Not a comfortable experience – an attack on your creative soul. Big decisions had to be made – should you just listen, nod, curse under your breath or strategically (maybe emotionally) defend your work? Suddenly there was a lot of criteria around being an artist or creative person and you wondered if this was what you dreamed of and loved when you got lost in creating. People collapse and cry in college critiques – stress, lack of sleep may have added to the drama. A wise professor tells you that you will miss these days and never have this kind of time ever again to just be creative and hang out. WHAT?!
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You get a job in design or a creative �ield and realize that those college experiences were preparing you for more of the same. The only difference was that you paid to be in school and critiqued and now you get paid to be critiqued. After years of training you can say “its not about me its about the work” and separate yourself most of the time. The challenge . . . staying creatively inspired when you are exhausted from the daily critiques, the complexity of the culture that you work in and life in general. FYI that professor was right!
There are some fabulous books like The Creativity Book: A Year's Worth of Inspiration and Guidance by Eric Maisel or The Happy Doodle Book by Taro Gomi which gives you little doodle starts to get you drawing/doodling. A lot of being creative is just doing it and doodling is a small and easy way to get started.
I like connecting (for FREE) with other creatives in public forums – like PechaKucha – a monthly informal and fun gathering where creative people get together and share their ideas, works and thoughts in the PechaKucha 20x20 format (20 slides 20 minutes) http://www.pechakucha.org/cities/providence There are also some great Meet Up groups http://www.meetup.com/cities/us/ri/providence/ that offer the opportunity to gather with like minded individuals, join a group to learn something new or start your own group. With a bit of Internet searching you can �ind free lectures at local galleries museums or colleges. Never stop growing or learning.
It doesn't have to be creativity with an end result – I always feel that I need to deliver a visible result (work training) and because of that self-imposed rule it also gives me an array of excuses for not getting started. This is where taking a class is also a great way to give you a structured commitment. Rhode Island School of Design Continuing Education classes are great and offer creativity in other disciplines and various time commitments that will push you into new areas. I have done everything from millenary (hatmaking) to HTML/CSS classes. http://ce.risd.edu/search/courses/?ages=adults
Another of my personal favorites is the 100 Day project – inspired by the Japanese conceptual artist On Kawara and introduced into mainstream by Michael Bierut’s ‘100 Days of Design’ class at Yale. Choose one creative exercise, and then repeat it every day for 100 days – So how do you insure that your creative soul stays intact? You have to remember why you started creating recording each daily effort and see what evolves in the work and in yourself over time (this project is also and loved it – write it down. For me it was a sense of exploration and self-expression and I needed to �ind it assigned in the SVA Masters of Branding program). http://observatory.designobserver.com/feature/�iv outside of my job. e-years-of-100-days/24678 If the idea of being inspired in the same �ield works for you there are some great organizations like AIGA Roger Ebert said, “The muse visits http://rhodeisland.aiga.org/ Design Management Institute http://www.dmi.org/dmi/html/index.htm during the act of creation, not before. and General Assembly https://generalassemb.ly Don’t wait for her. Start alone.”
I love TED Talks – http://www.ted.com/talks their tagline says it all – Ideas worth spreading. There are over 1500 talks you can listen to online that expose you to new ways of thinking and seeing.
Albert Einstein
Sign up for buzz emails from various sites/persons that are free and link to articles or blogs that can be inspiring. I recently signed up for Chip & Dan Heath’s newsletter. As authors of several books including Made to Stick: Why Some Ideas Survive and Others Die their case studies and insights are thought provoking.
These are just a few ideas on how you can keep your creative soul alive and well. I will end with a quote from comedian Bill Hicks “We are the facilitators of our own Issue 5 | 7 creative evolution.”
MLB Collection Celebrate the start of baseball season with Alex and Ani’s MLB Collection! Considered America’s pastime, Major League Baseball™ is representative of competition, teamwork, and passion. Adorn yourself with the Major League Baseball Collection™ from Alex and Ani and show your spirit for your favorite team.
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Alex and Ani, LLC offers eco-friendly, positive energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world and that, by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit www.alexandani.com for more information.
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Commenting on blogs is a great way to show appreciation for someone’s work and give your website an online visibility boost at the same time.
Top 6 Tips for Blog Commenting
If you are a high-frequency commenter and have ever researched into blog commenting as a marketing strategy, you have likely come across businesses offering blog commenting as a service. This is quickly becoming big business – so big in fact, that a recent Google search for “Blog Commenting Services” yielded a little over 77-million results.
by Chris Sheehy Sidewalk Branding Company
It sounds like everyone is catching on doesn’t it? I suppose the true litmus test would be to read some of the comments that these services offer. For me, that’s a straight line to my blog to read the comments pending approval – here are some of the best ones that came in last month. •
“Thanks for your personal marvelous posting! I truly enjoyed reading it, you will be a great author. I will make certain to bookmark your blog and will come back very soon. I want to encourage one to continue your great writing, have a nice morning!”
• “What’s up, all is going perfectly here and of course every one is sharing facts, that’s really fine, keep up writing.” • “What’s up to every single one, it’s really a good for me to go to see this web page, it consists of priceless Information.” • “Ahaa, its fastidious dialogue concerning this post here at this website, I have read all that, so now me also commenting at this place.” • “Howdy! I simply wish to give an enormous thumbs up for the nice data you might have here on this post. I might be coming back to your blog extra soon.”
Not what you were expecting was it? As it turns out – blog commenting is rife with spam! While I cannot for certain point to any of these comments as having come from low-quality blog commenting services, each of these shared common traits suggesting that they did: single commenter posting multiple nonsensical responses, often using multiple personas and email addresses, profiles are backlinking to a sales-intensive website, profiles lack detail (optimization), didn’t use an image within their profile, and their use of the English language indicates their free translation tool is miserably failing them.
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So is there really a marketing value in commenting on blogs? There sure is – and to that end, here are my top 6 tips for blog commenting that can spread some SEO awesomesauce for both the blog writer and commentator.
1
Be sincere – if you are commenting on a blog post for the sole purpose of getting some SEO juice for your business, you’re doing it for the wrong reason.
2
Make sure you have a fully optimized profile on the blogging platform you are commenting on (including your name, business name, address, phone number, website URL, and a picture of yourself – no egg-head bio pictures).
3
Make sure you are commenting on a blog that has a higher PR value than your website or the blog listed in your profile if you are looking for the mutual benefit of a SEO boost.
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Make sure your Author Rank code is verified.
6
Be sincere (did I mention that already?)
If you intend to drop a link into your reply – be certain it is of substantial value and not just a cheap plug.
Practicing safe blog commenting is sure to be mutually beneficial for blogger and commentator alike.
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Take the...
MOBILE PLUNGE by Darren Marinelli Artinium, Inc.
The next time you go out to dinner, take a look around you. How many people are on their smartphones? Or on your walk around the mall How many people are on their smartphones? Very sad but true, on your drive home
So, if most of society are on their phones, what does your website look like to them? If you still doubt the need for a mobile site, here are a few reasons to help you take the plunge.
See Our Latest Work! www.artiniuminc.com info@artiniuminc.com
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Competitive Advantage A mobile site will help you stand out from your competitors and capture viewer’s attention.
Improved User Experience Mobile sites are designed and formatted to fit the visual real estate of a smartphone screen. The amount of information provided on a mobile site is specific to its viewing size. Research on mobile website usability shows that a mobile optimized website significantly improves user experience and satisfaction.
Portability and Connectivity Sure, websites can be accessed anytime, any place but when users are on the go, away from their computer or laptop, they turn to their mobile device. Mobile sites allow them to have instant access nomatter what! And, with the greatly expanded capabilities of smartphones, many users have no other computer and use their devices as their primary Internet access.
Engagement Mobile sites allow your customers or prospects to take advantage of mobile specific features like click-to-call, mapping, and directions. This provides them instant access to your business, the moment they look you up.
Faster Downloads When a site is mobile optimized, images and context are set up to download faster. We have become an impatient society, less waiting = happy user.
Brand Identity is Key Think of your audience. People with smartphones have them for their portability and connectivity benefits. Having a mobile site creates a positive impression amongst those looking for you. As they always say, actions speak louder than words. Let your mobile presence do the talking and instead of turning that mobile traffic away, turn them into leads.
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The Art of
Airbrushing by Linda A. Dionne Media Relations Specialist, New England Tech
While practice makes perfect, individuals with good hand-eye coordination can create a variety of unique designs using an airbrush. In New England Tech’s Associate in Science Automotive Collision Repair program, students are required to take Custom Airbrush Art. In this course, students use various types of airbrushes to apply different paint media, use assorted color schemes, and incorporate stencils to achieve graphic expressions. By also applying various types of masking tape techniques and transferring images, students can create a multitude of design elements that include water droplets, wood grain, diamond plate, and flames. An airbrush is an air-operated tool that sprays ink and dye, but most often paint, by a process of nebulization. A stream of fast moving, compressed air passes through the airbrush creating a reduction in air pressure. This allows paint to be pulled from a reservoir. The high velocity of the air atomizes the paint into very tiny droplets as it blows past a very fine paint-metering component. The paint is then carried onto paper or other surface. Airbrushes are usually classified by three characteristics: the action performed by the user to trigger the paint flow, the mechanism for feeding the paint into the airbrush, and the point at which the paint and air mix. A simple airbrush works with a single action mechanism where pressing the trigger activates air flow through the airbrush. Dual action or double action airbrushes enable the simultaneous adjustment of air and color at the trigger by sliding the trigger back and forth. By adjusting color flow
while spraying the airbrush, along with modifying the distance from the sprayed surface, the user can produce fine to wide lines without having to stop to re-adjust the spray pattern as is necessary when using a single action airbrush. This allows for greater spray control and enables a wider variety of artistic effects. Various types of airbrushes are designed to accommodate all water based paints, inks, dyes, oils, stains, lacquers, enamels and acrylics. It can be used with masks, stencils, or freehand to achieve a myriad of designs. Before applying paint with the airbrush, the surface must be prepared using various abrasives. Pre-designed stencils or hand-made stencils may be incorporated into the piece. A variety of masking tapes and masking techniques are also used to create a unique look. The use of toners, shadowing and highlighting bring the design to life. Airbrushing is also used in art, hobbies, crafts, ceramics and cake decorating. Because of its broad interest, NEIT’s Custom Airbrush Art course is now being offered to all students as an elective. Not only are the Automotive Collision Repair Technology students using this art form, now students in the college’s Interior Design Technology and Automotive Technology degree programs have expressed an interest in learning airbrush techniques to incorporate enhanced design elements into their work. An advanced airbrush course will be offered to New England Tech students in the Fall of 2013. To learn more about the many programs offered at New England Institute of Technology, contact the Admissions office at 401-467-7744 or visit www.neit.edu.
the creative
Cookout
by Chef Ricardo Costa Personal Chef/Cooking Show Host
Creative invitations add flare! In the fast information age using
Facebook seems to be more common, but you can also come up with your creative printed kind. First thing is to go by whatever theme you are having for your cookout (Mexican, traditional, etc.) You can find templates online to make labels on your computer. One party I went to the invitation was a Tshirt. A friend of mine empty BBQ bottles and added a printed label to it. The sky’s the limit!
Make it easier for your guest to get food. We’ve all had to balance
your cutlery, napkin, and a flimsy paper plate while trying pickup food at the same time. Easiest way to avoid this, other than buying sturdy paper plates, is by wrapping the forks and knives in the napkin for easy snatch and grab. Also, have the food access on both sides of the buffet table. That way it will make the flow go a little faster because we know someone is always in a hurry to eat.
We eat with our eyes first. That’s what dad always said and he was right.
Now that we are finally getting into warmer weather, it’s time to get the grills out of storage and get ready for many of our summer entertainment. Most people that I have worked for love doing the cookout route for their party feeling it is a lot easier than the traditional sit down gourmet feast. But that doesn’t mean we can’t make the event memorable. Great food and atmosphere makes your get-together stand out above the rest. Here are some simple and yet practical ways to host a party that would make even a celebrity envious:
Colored plates that match the napkins and cutlery add an elegant touch. I prefer using black accessories with a white table cloth. Risers are a great way to elevate certain food items on the buffet instead of just laying everything where it fits. The order the food is placed on the table is very important - first should be cold food items and then the hot foods can be added. Desserts usually come out later on to a smaller, separate table.
Quality should come first. Since it is warmer outside, we wouldn’t want any food poisoning - happened to me as child and it’s not pleasant. So we have to make sure food is kept at the right temperature. Cold foods can be placed in ice bowls then put in coolers after everyone has filled their plates. Hot items can be in crock pots or chaffer dishes. I have purchased inexpensive chaffer dishes at the big box stores and they work well. Burgers and other meats can be served on the fly. I don’t recommend making too many for quality and temp purposes. And remember, foods should not be kept out at room temperature for more than two hours. Do something different. If you want to add a flare to your food or just try something out of the ordinary, grille some fruits and pound cake instead of a traditional dessert. I once did grilled pizza for a client instead of burgers and chicken. It’s something your guests will remember and will try to top it when they invite you to their next cookout. With more and more people entertaining at home these days, the ideas are endless on what can be accomplished. Keep your eyes peeled on more of my latest articles, and you can always contact me through rickyfeedstheworld@yahoo.com or Facebook https://www.Facebook.com/Ricardo.rhodeisland Also watch my cooking show on wmbradio.com & http://www.youtube.com/feed/UCK2Xv-SflB8clfJ_lvyIm0g For ideas, recipes and tips of any kind, I look forward to being on your culinary journey with you.
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The designer’s type fix.
WTF why the font? by Janine Calise, Creative Director, 4Design, LLC
Approach to design has changed dramatically over the last 20 years due to technology. Many have taken the role of “designer” because they can manipulate user-friendly programs to experiment and create logos, business cards, publications, etc. on their own in the wink of an eye. Systems come standard with an array of script, serif and sans serif fonts which is one reason why we see an over abundance of courier, tekton, vivaldi, and helvetica typefaces being used over and over again. At first it was very frustrating. But, like anything else, it has come full circle. People are tired of seeing the same old thing. The true appreciation for the craft of typography is back. Streamlined faces; handcrafted ligatures; beautiful scripts and unique glyphs. More and more on pinterest and instagram you see slogans and quotes displayed as images through the use of typography. It’s the trend and it works.
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When a new font is released, for a designer, it’s like being in a bakery when the cookies come out of the oven. We want to see them and taste them. There is an urgency to inhale and savor the aroma. We do the same with type, we need to experiment with it. We need to play with each character studying the ascenders and decenders; finding just the right use for each one. Type is a very strong source of our inspiration as graphic designers; it is the very foundation of what we do and how we grow our ideas into amazing art to convey our messages.
Strong words complimented by a strong face Now more than ever there are faces available at our fingertips to portray just about any emotion. There are so many faces available to support our ideas. Years ago, I remember having to sift through font catalogues to typematch or simply explore. It could take hours to find just that right face that had the perfect characters to manipulate for the perfect logo. It still takes time, however the availability is 1000% better these days. I urge every creative to utilize these resources; stand out; and be true to your design through your use of type.
“The creative individual is particularly gifted in seeing the gap between what is and what could be.” — John W. Gardner
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the BIG easy: pre-converted substrates Mohawk Make Ready www.mohawkmakeready.com
Nah, we’re not talking ‘bout New Orleans. But the same easy-going vibe will describe your workflow—and your customers’ reactions—once you start using preconverted substrates in the new Mohawk Dimensional product line. You buy pre-converted envelopes, so why not buy pre-converted boxes, pocket folders, door hangers, tent cards and more? Pre-converted forms, designed to run on digital presses, eliminate time-consuming finishing steps and the need for expensive finishing equipment. Consider the benefits: No more gluing, perforating, scoring…just print, fold and assemble. It’s a fast—easy—way to save you and your customers time and money. Run it, pop it, fold it…done Mohawk’s Dimensional substrates come on a variety of Mohawk digital papers and in a wealth of formats that are easy to use and readily available. Here’s how they work: • L ay out your job to correspond to the templates (download Mohawk’s PDF templates here.) •D igitally print. It’s simple to integrate variable print or other customization processes. • Fold back the edge and start popping it out. • Close it up and you’re done. Here’s another benefit: Your customers can store printed templates flat. You can print and deliver the job, and your customer just stores and uses them one at a time. They’re that easy to put together.
High quality substrates lead to loads of potential. Mohawk Dimensional products are a fast, high-value solution for a wide range of branding and marketing needs. Think door hangers, luggage tags, dimensional boxes, short-run packaging forms. Mohawk Dimensional products have universal appeal. Here are just a few of the markets with super potential for sales: • Colleges: Tent cards, greeting cards, boxes, pocket folders • Casinos: Door hangers, tent cards, wine bottle boxes • Hospitality: Event-related clients—weddings, for example—need gift boxes, door hangers, greeting cards, wine bottle boxes…even golf ball sleeves • Healthcare: Pocket folders, boxes, boxes and more boxes The beauty of the Mohawk Dimensional line is you can bring your client a premium presence for less…and at a high level of quality that ensures consistency on press. Papers in the Mohawk Dimensional line are made with Mohawk’s legendary premium grades, such as Mohawk Superfine Eggshell i-Tone, Mohawk Via Linen i-Tone, and Mohawk Color Copy Ultra Gloss. The portfolio includes sheets of 18 x 12 or 20.5 x 14.33 paper pre-scored and perforated in unique shapes and formats. Sample packs of Mohawk Dimensional Products are available at MohawkConnects.com. Click here for Superfine samples, here for Via samples, and here for Color Copy samples. Samples are also available through your merchant or Mohawk sales representative. Dimensional templates are available for download here at MohawkMakeReady.com.
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MELO-INTERNATIONAL
THIS IS JUST THE BEGINNING! The fast paced and competitive industry of today leaves no room for borders. Sourcing, production, and especially designs have globalized, leaving only minor differences between the industry from one country to the next. This environment poses tremendous new challenges to designers, artists, and producers in the United States, as they depend on constant trend and life style updates, not only out of the US, but from around the world. Undoubtedly, Europe has taken a leadership role in setting global trends, which today’s successful American artists and designers are brought straight to the US. They can no longer be content with interpreting the European trends a year or more later. Consumers in the US are driven by media and their travels to demand European trends from US and European companies right when it happens. They are searching via the internet for some thing special, different, trendy and “one of kind”. Designers are responding well by sourcing, merchandising, and researching globally. Today design direction can no longer be found in US retail market, the same season they become available in Europe or other parts of the globe..... why???
by Tina Melo-Kufner MELO International
The only way for Tina Melo-Kufner to stay ahead of the game was to travel to Asia and Europe herself. As all of us, she did the best she could with the two or three days she had in each city. Today most companies since 9/11 do not even offer this anymore. Is this why retail began to look dull, boring, and so watered down versions of bits and pieces found via the internet? So after 20 years of living in Europe and knowing what’s coming next in Europe, its time to bring that information directly to the consumers on both sides of the world. Made in the USA is a huge demand by both sides and Melo-International is responding. Trend Forecasters designers and artists can create the items themselves, so that the consumer can finally buy up to the minute items at the same time the trends services are reporting next years trends.
Photo: Zarusa (Necklace) Tina Melo-Kufner (Apparel)
WHAT IS A TREND REPORT? For those of you who are unfamiliar with Trend Reports and Concept or Inspirational Boards, here is a brief explanation: Designers and Artists in the industry need seasonal inspiration from extremely reliable sources. They often look to Trend Services for this inspiration. Trend services provide color, styling, and trend forecasting information that comes from a variety of sources. In the past these Trend Services were only affordable to very large companies, therefore the general public was typically not familiar with them. Melo-International Trend Reports intends to change all of that by going public! Get ready, because Melo-International will now make trend services available to all artists and designers through its new line of trend reports. It will continue to offer exclusive personalized trend reports to the Industry. These affordable, easy to understand reports bring exclusive information regarding the upcoming trends for Home, Textile, Design, Art, Apparel, Accessories, and Footwear. Melo-International is still “the first of its kind” and about to make this dramatic leap toward “Leading Designers, Global Unity, Changing the Future!” Most of the products in MeloInternational Trend Reports are “one of a kind” and can be purchased through www.shop. melodeluxe.com.
NEW LOCATION The city of artists now has a welcoming, downtown gallery space to showcase and sell designers and artists by stimulating the public through color and concept. Galeria United, at 200 Main Street gave the public and its members just a taste of its founder and visionary Tina Melo-Kufner. In March 2013, this vision entered Phase 2 to a grander exclusive showroom located in a Pawtucket’s arts district at The Gallery by Lorraine Mills, 560 Mineral Spring Avenue, Suite 204, Pawtucket, R.I. This new location gives the artists and designers more visibility to display the trends and offers the possibility to the public to see first hand. It has plenty of parking and easily located near Route 146 and Interstate 95. Melo-Kufner takes the artists work on consignment, and offers 3 different memberships to join. The next phase is to take this directly to an on-line business and a team of artist and designers collaborating together on producing products that lead the direction on color and concept for the industry.
Photo: Melinie Lee (Zarusa)
Melo-International launched its successful grand opening on June 12, 2013 and lead this unique one of kind concept into Phase 3. Bringing all artists and designers together under one roof and working together as ONE part gallery, part haven, part teaching and part consulting facility for anyone interested to be an aspiring artists/designer. Its all about branding and global exposure states.
“There are so many artists and designers, but they don’t really have a place to sell their work except at fairs that happen once or twice a year. Artists and designers need to join forces in and outside a brick and mortar to sell their work. - Tina Melo-Kufner
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THE VISION & MISSION
Radiant Art Studios
Musashop
Unique Pottery
Restored by Design
The Vision and Mission of Melo-International is all about artists and designers coming together to create the life-style trends “one of a kind” for the public and the industry as ONE. The creative force and passion to strive for more and reach for the STARS. Entering Phase 3 on June 29, 2013 by launching shop.melodeluxe.com. Melo-International has brought designers, painters, photographers, furniture-makers, potterers, jewelry designers, lighting designers, sculptors and handbags designers through consulting and utilizing her expertise in predicting the trends. Melo-Kufner began consulting back in school and since then, to think outside the box. Melo-Kufner, a graduate of the Rhode Island School of Design in apparel design, worked for many years as a knitwear designer in Asia for some well-known companies, including interning for Liz Claiborne. She later became a fashion and life-style Trend Analyst in Europe, writing “trend reports” for some major names such as Ralph Lauren, Victoria’s Secret Swimwear catalogue, the Gap and Converse. This is the first of its kind and one of a kind, stresses Melo-Kufner and its all about joining forces and global unity of artists and designers. Melo-Kufner said she has always given back by mentoring and teaching, especially to the younger generation. Since 2011 she began to teach and encourage creativity in others by offering classes in art, fashion, and design for children, teens, and adults. A classroom space is in the gallery and is offering lessons to anyone interested in fashion and apparel design. She is also looking for experienced teachers in various other arts disciplines to join her. She hopes this will eventually turn into a non-profit educational venture that can continue on its own and the entire concept spreads from State to State. She calls this the Galeria United Project & Melo Project.
As of June 18, 2013, Melo-Kufner founder of the The Galeria United Project & The Melo Project received the highest score amount for a grant that she applied for in May 2013 that offers 40 free classes for up to 30 children interested in Art & Fashion Design. Starting July 2013 class sign ups begin. So please call 1-508-685-0641. Many Thanks goes out to Mayor Donald R. Grebien, The Pawtucket Councel Members, and The Pawtucket Art Counsel for seeing the potential that this grant has on our community in the Arts. The Melo-International Galeria is currently open from Wednesday through Thursday from 11a.m. to 8:00 p.m. Friday from 11:00 a.m. to 6:00 pm. Private Design as well as the Galeria United & Melo Project classes are available during this time. Saturdays and Sundays are by appointment only. Career and Entrepreneurship consulting is available anytime by appointment only. Tel: l-508-685-0641 or by email galeriaat888@gmail.com.
Join the Melo Power 2013 Team and meet our team by getting global exposure! Martha Jackson & Cheryl Dias (Restored by Design), Dr. Paula
Zarusa
Fontaine and Joseph Moisan (Radiant Art Studios), Sarah Silver (Unique Pottery), Adriana Neves (Musashop), Jason Loik (Sculptor), Melinie Lee and Michael Lee (Zarusa), Margaret Rancourt (Sculptor & Design), Jill Tyler (Pastel Artist), Ruth Emers (Sculptor), Milo Winter (Sculptor and Artist), Karen Karlick Glass, Basma Samira (Hopi/Caribe Designer), Tim Scotti (Flat River Furniture), John Rocha (Third Eye Filming) and Lisa Indish (Earth Angel).
Sophomore
Portfolio Presentations
School of Engineering and Design Graphic Design & Digital Media by Deana Marzocchi Assistant Professor of Graphic Design & Digital Media
Each year the Sophomore Johnson and Wales Graphic Design and Digital Media students display their professional portfolios and personal branding to instructors, employers and members of the design and business communities at the School of Technology, Westminster Technology Conference Center, 138 Mathewson Street in Providence. This year was no exception. The events were held on May 8 and May 14. This year, the class of 2015 was quite impressive. These students put their heart and soul into working on their personal branding, portfolio web sites, and printed portfolios. They were also required to create a new design project to complement their portfolio and to correct and improve all portfolio inclusions of their work. Not an easy task in just 11 weeks! The results were astounding. The students incorporated the latest trends in design and type. Concentration areas in the Graphic Design and Digital Media program include print design, video, web applications development, and web technologies. Student’s will then have a completed package for interviews and internship placements that start their Junior Year. If any design professionals in the area are looking for qualified design students for internships please contact the JWU Experiential Education & Career Services at 401.598.1874.
Congratulations to all the JWU sophomores!
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attending a professional conference or convention may be one of the highlights of a student’s academic career, it may present excellent opportunities for businesses to establish relationships with potential clients and make same day sales.
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Professional Confere by Ronald G. Shapiro, Ph. D.
Conferences and conventions typically provide an opportunity for attendees to present a keynote address (1 hour), workshop (1 to 8 hours), symposium (1 to 2 hour) or short (20 minute) presentation. There may be an exhibit hall with 20 to 100 bulletin boards each measuring 3 to 4 feet by 6 to 8 feet. Each board is allocated to a presenter for one to three hours. The presenters position their presentation on the poster boards. Conference attendees visit the various posters and talk with the presenters about their work. Typically, conferences also have an exhibit hall in which vendors may purchase space to display their offerings. Attendees may visit the exhibits to speak with the vendors, learn about their products, and possibly purchase some. Many conferences also have placement services to help match attendees with jobs to offer and those needing jobs. While attending conferences and conventions provide great opportunities, attending is somewhat expensive (air travel, hotel, food, registration and membership fees). Thus, it makes sense for attendees to plan their convention experience a year or more in advance of the convention if possible.
Conference Preparation Select the conference(s) you would like to attend approximately a year to two years prior to the conference. Decide if you would like to present as part of the conference program or display products in the exhibit hall. If you would like to present as part of the conference program find out what presentation formats the conference will use, when the conference will issue a call for proposals for the program, and when proposals are due. If you are looking for a position or looking to hire find out when placement service resumes or job descriptions are due. Also, find out the costs of attending. (Typically, presenters are not paid to present at conferences in their own area of expertise, and may pay regular or reduced registration fees. Students often receive significant discounts on their registration fees.) Prepare your work so that it is ready at the time proposals are due. If you would like to display in the exhibit hall find out the costs of reserving space and the deadlines for purchasing space (there may be discounts for purchasing in advance).
ence Recommendations Prepare your display and products and determine how you will get them to the exhibit hall in a timely manner. Submit your proposals and applications for reserving exhibit hall space in a timely manner. A few months after you submit your proposals you should find out if they have been accepted. If attending the conference is contingent upon having your work accepted for presentation and it is accepted then complete your conference registration, reserve hotel space, complete airline reservations to take advantage of early registration discount deadlines and lower air fares. If the conference publishes detailed proceedings you may have the opportunity to include a paper in the proceedings. If so, complete it in a timely fashion. Be sure to order a large supply of business cards to bring to the conference. Prepare a great resume if you are looking for a position. Try to find out who might be looking to hire when you are ready to enter the job market and try to make appointments to meet them at the conference. If you have a product to sell try to find out what customers may be attending and try to meet them. Conferences typically offer students an opportunity to help with the conference logistics. Filling these slots is often competitive, so be sure to apply for these positions early if you want to be a volunteer. Students may expect a substantial discount in registration fees for volunteering. Whether or not it is worth volunteering depends upon several factors. Most importantly, you need to commit the time. You may be paying for hotel space to spend time volunteering, so you may actually spend more money to volunteer than you save in conference fees. Thus, students should consider whether or not the volunteer opportunity has benefits
for them. Good volunteer opportunities might include: handing out ribbons to dignitaries and leaders in the profession as long as there will be time to interact with these people while giving them their ribbons, working in the placement service if you are looking for a job or anticipate looking for a job within two years as you should have additional opportunities to network with the employers, and running audio-visual equipment and doing other administrative work for a program you would like to attend as this may give you the opportunity to be introduced to the audience. Additionally, there may be an opportunity to help out on stage as a participant in a presentation. Doing this may provide an additional way for students to be exposed to potential employers. Indeed, I know of some people who received job offers based upon a potential employer seeing them assisting with a program on stage!
At the Conference In addition to attending sessions, possibly exhibiting, presenting, viewing the exhibits and possibly presenting be sure to network, that is meet people. Don’t sit next to someone silently waiting for a program to begin or stand next to someone silently waiting for an elevator. Use the opportunity to meet people. Try to have meals with people you don’t know well to get to know them better. If you would like to tour the conference city come a few days early and/or stay a few days late. Try not to miss the conference for touring.
Š Ronald G. Shapiro, Ph. D. All rights reserved. Thanks to Dr. Margarita Posada Cossuto for helpful comments and suggestions.
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Brand Voice Builds Loyalty by Stephanie A. Blanchard Copywriter
When creating a brand identity, the visuals such as a logo or website, are often discussed first because they’re tangible. However, a brand’s voice is equally important, though sometimes overlooked. Why is it key? Let’s break it down....
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Brand Personality
Emotional Appeal
Brand voice gives your business a persona. And since people relate to other people, a brand personality helps customers connect with your brand. With a connection established, customers are more likely to listen to your message, which is vital for marketing success. Brand voice helps communicate your brand values and make an emotional appeal to customers. To illustrate this point let’s use a personal stylist as an example. Her goal is to attract more customers. Her brand’s lead value is helping others look and feel their best through a personalized approach. Those who haven’t used a personal stylist may think that hiring one is too expensive or frivolous. How does our personal stylist strike that belief? She uses purposeful language that appeals to the emotional desires of potential clients. For example, her website could say, “My clients often tell me that working with me is one of the best things they’ve ever invested in. I’ll show you how to choose the perfect colors and styles for your body. You’ll feel good and develop confidence from knowing what looks best on you.” Through using the right language, our personal stylist conveys her values and appeals to a potential client’s deep desire to feel confident. The copy also squashes any financial reservations, calling the service an “investment.”
Here are a couple of tips for creating a voice and keeping it consistent across all channels:
Creating a Brand Voice
Keeping it Consistent
This step can be a little daunting. Don’t fret. Imagine your brand is a person. Let’s say you own an upscale men’s clothing store. If it was a person, what would he be like? Maybe he’s a replica of Carson from Downton Abbey. Or maybe he’s more like Matthew, proper, but not so uptight. Another way to develop a brand voice is to decide how you want your customers to feel when interacting with your business. With all of the marketing vehicles including Facebook, Twitter, Pinterest, blogs, and advertising, it’s easy for a brand to be inconsistent in its messaging. However, consistency helps customers recognize and trust you. After all, do you trust someone who says one thing one day and something different the next? Probably not. Gaining your customer’s trust works the same way. Consistency helps maintain brand loyalty and every business likes repeat customers. To recap, developing and maintaining a consistent brand voice will help you connect with your target customers and build brand loyalty.
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The Earth Angels of Peace Movement by Lisa Indish Poetess, Vocalist, Author, Certified Magnified Healer and Reiki Master
Tuesday, July 23 at 9pm EST, Lisa will be the guest speaker on the “I Am Well” blog talk radio show hosted by Annemieke van Eijkeren from the Netherlands! (www.blogtalkradio.com/renford/2013)
“How Do You Keep an Earth Angel when she has wings to fly? You don’t. You may bask in her light for many moments of time, And feel the warmth of her Heavenly sunshine, For she is like an elusive butterfly And when you cry She opens those wings And an angelic voice sings its Heavenly song. Never seek to hold those wings too tightly, For when she is able to fly, Wherever she goes, far and wide, Love and peace will fill many hearts and heal many souls.” 28
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The Earth Angels of Peace (Movement) is a logo which represents a symbol of hope and is designed to spread peace throughout the world. With each purchase, a portion of the proceeds is contributed to food banks across the globe. The Earth Angel of Peace Movement is well underway! The brainchild of poet/vocalist Lisa Indish, the Earth Angel of Peace Movement has reached 19 states to-date and 6 countries. A few years ago Lisa donated over $1,000 to the RI Community Food Bank. Lisa’s goal this year is generate $10,000 to food banks across the country by giving a portion of her proceeds from the sale of her inspirational products. The Lisa Indish Collection includes designer tops, greeting cards, Inspirational Quote Cards, and of course her CD, “Via Poetica”. Lisa Indish is a poetess, vocalist, author, Certified Magnified Healer and Reiki Master with a gifted singing voice and the acoustical sound of light language healing. Her inspirational product line has been considered by Hay House and her CD, Via Poetica, has been aired by the producer at Ultima Thule, Neville Dorrington from Australia who wrote: “…Living as I do in a vast city, I find more and more that people can be so hard to connect with. These musical forms seem to help with ones inner connection – to the joy and spirit within. I recommend Via Poetica to anyone who may have lost their personal way in life, and who needs to reconnect with their own humanity… this CD is a gem to own. Lisa’s Shifting Your Perception Workshop is but one of the inspirational workshops that Lisa shares.” Lisa began a spiritual mission almost ten years ago while volunteering at her local St. Vincent de Paul food pantry at the Our Lady of Good Help church. She came to know more intimately the tremendous need to provide food to many families in the RI area. With this strong desire to make a difference, she began writing and creating products to inspire others and gave a portion of her proceeds to the RI Community Food Bank. This is her life-long mission. “I will continue to create products for people to be healed, loved and guided on their journey.” Lisa Lisa’s latest addition is the Earth Angels of Peace five-ounce Soap Round, each handmade, delicately scented and wonderful for your skin. As Jacqueline Kelly-Guerrero from CA commented: “I received my EAP soap yesterday and I have to give Lisa major props...as the soap bar is not only beautiful and beautifully packaged but it smells divine (and not in an overpowering way) but most of all it feels wonderful on the skin. It left my skin soft and smooth and it has such wonderful and natural ingredients in it that will just nourish your skin...
I highly recommend buying and sharing, not only will you reap the benefits of soft smooth skin but you will also be helping stamp out hunger throughout the world. We all can do our little parts that add up to the big picture... Thank you my dear friend and Angel Sister Lisa for your dedication to this cause, for your love that you freely share with us all and for your sweet soul that freely touches so many. You are a blessing and I am blessed to be a part of your family. Your Sister Angel, Lioness Jacqueline” Another great addition is Lisa’s “Earth Angel” designer tops. They are being worn by women all over the US. If you want to feel something on your skin so fantastically soft and cozy and something in your heart that sings with joy, then join this movement! Or do it because you truly believe that peace and joy can heal the world! “Just LOVE my new EAP summer white t-shirt. It is so amazingly SOFT. It’s like wearing your favorite shirt that is soft with time, but this is soft from day ONE. Don’t deny yourself the opportunity to be hugged in softness and in turn to HUG another through Lisa’s donation on your behalf to the food bank in your area. It’s a WIN-WIN situation! LOVE is shared and expanded through these efforts. Thank you dear Lisa for all that you ARE.” - Naomi Malm, Illinois Her healing light, enthusiasm and energy are a delight to encounter. Along with her “other half”, Sean Fuller, Certified Nutritional Microscopist, they continue help heal one person at a time… body, mind and spirit.
Sparkling Peace!
To help support Lisa’s goal, you can purchase her products through her directly. You can also find her soaps at Krazy Daisy in Slatersville, RI. To learn more please visit http://www.lisaindish.com
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Jillian Barber Jillian Barber was born in Stafford, Staffordshire, England and grew up in Westerly, Rhode Island. She has lived in Jamestown since 1975 and considers herself to be a true Rhode Islander. Her life long career in clay began at the Rhode Island School of Design (RISD) when she chose ceramics as her major. The theme of her degree project, masks, is the theme she is best known for today. The masks evolved from fierce, stoneware animal images to detailed delicate portraits. Jillian began to create portraits in clay from original plaster molds of people from 7 to 70 years old with fascinating faces. She has all the original molds, including two of herself. One mold in particular, of a beautiful Asian woman, became her signature model. In 1975, she was accepted to her first American Craft Enterprises show in Rhinebeck, NY. In those years, there was a resurgence of interest in all things “handmade”.
Catbird – 19” high, a mythological animal , part griffon, part bird.
Suddenly, Jillian had more orders than space to create. She moved to a carriage house in Jamestown, RI with ample space for body, work, and soul. That was when Jillian’s career began! Jillian attended wholesale shows twice a year and many retail shows in between. She joined local art associations, served on the board of the Conanicut Island Art Association and began to receive awards. Over the years, she has created hundreds of standing animals in clay like mythical horses, cows, goats, chimeras, centaurs and especially dragons. For over 30 years, she made masks for the Chorus of Westerly. These masks were of strange beasts in fabulous fabrics and fur. In 2008, Jillian completed a commission for the Providence Children’s Museum of twelve animals (36 tiles) that revolve allowing kids to create many different species.
Portrait of Spencer Berger – an intriguing portrait in ivory white (20.5” X 15.5”)
Jillian continues to create masks and large animal sculptures for open juried shows and exhibitions, as well as photography. She has art pieces at the Charlestown Gallery and Gallery Z in Providence. Over the years, she has invented a line of fanciful sea creatures like lacey fish, turtles, sea horses, horse shoe crabs and mermaids which are very popular. Jillian is represented by Jessica Hagen of Newport.
Upcoming Scheduled Shows July 13th & 14th – Wickford Outdoor Art Festival September 7th & 8th – Arts Marketplace at Pawtucket Armory September 14th – Jamestown Historical Society Celebrating it’s 100th Anniversary - A walking tour of the West Ferry of Jamestown, including three houses and three studios, one being Jillians!
Rahula – 21”h X 20”w – A large mask inspired by a Tibetan deity. and the larger of the photos is called “Sweet Birds of Youth” , 20” X 15”. A self portrait.
Mask on left, “Sweet Birds of Youth”, 20’ X 15”, self portrait.
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advertising rates & specifications
Publisher / Editor / Designer Kimberly Sherman-Leon
Rhode Island Creative Magazine On-line Publication is reaching thousands but help RICM reach its goal of 10,000 FREE Printed Magazines to be distributed throughout RI by sponsoring or buying advertisement. Since it is a bimonthly magazine, your ad placement gets double the time span and will have more viewers! There is Web Advertising available with a “click on ad direct to website� feature, Digital Advertising for the on-line publication and the Print Advertising for the printed version. Advertising packages at special rates are also available upon request.
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*Includes the on-line publication ad feature and listed as a supporting company of the arts!
Sponsorship Being a sponsor, you will receive lots of recognition! Depending on the amount you sponsor, you can receive a full page ad, email marketing, web block advertisement, recognition on our sponsor page in the magazine and at any events involving the magazine. Sponsorships can start at any amount you are comfortable with. Larger the amount you sponsor the more recognition you will receive and help RICM reach its goal. What is most important is that your supporting this one-of-a-kind publication that supports the creative arts and helps promote all businesses involved in RI! If you are interested in sponsoring RI Creative Magazine, please contact us to discuss what is the best fit for you! Contact Kimberly Leon at 401-440-3911 or kim@ksdesignsri.com.
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Designer Assistant Lillian Ferranti
IT/Web Assistant Slater Design Jorge Davila
Contributing Writers Alex and Ani Mohawk Make Ready Darren Marinelli Linda A. Dionne Chris Sheehy Deana Marzocchi Josephine Eke Ronald G. Shapiro, Ph. D. Janine Calise Jillian Barber Tina Melo-Kufner Stephanie A. Blanchard Chef Ricardo Costa Lisa Indish
Contributing Art
Dana Simmons - Photographer
Are you a local
freelancer?
Want to be a
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Advertising or Sponsoring? We want to hear from you! Send us information on your upcoming event, new business, job listing, internships or tours to be included in the publication. Rhode Island Creative Magazine Cranston, Rhode Island T: 401.440.3911 E: kim@ksdesignsri.com W: www.ricreativemag.com