Selling Your Home The Kim Childs Team
Terri Schneider Licensed Oregon Broker 503-915-5093 terrischneider@kw.com terrischneider.kw.com 7504 SW Bridgeport Rd. Portland, OR 97224
Guide to Selling Your Home Table of Contents The Kim Childs Team 2 The Home Selling Process 4 Preparing Your Home 6 Marketing Your Home 8 Pricing Your Home 10 Receiving and Negotiating Offers 12 Opening Escrow 14 Home Inspection and Appraisal 16 Signing and Closing 18 Why Keller Williams 20
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The Kim Childs Team Getting to Know Us It takes years of experience to navigate the twists and turns of a real estate transaction. We have many years of business experience and 28 years in specializing in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for you. “Because who you work with matters.” With a consistent record of sales achievements for 16 years, Kim earns enthusiastic referrals from her loyal client base who buy and sell with her time and time again. Clients know that Kim will do the job right, with no stone left unturned. Kim has a full time team that handles a myriad of details under her direction, leaving Kim free to concentrate on what she does best—work with clients, and negotiate on their behalf. “I am always excited to meet new people, and to provide service and strategies beyond their expectations,” says Kim. This high level of service has resulted in Kim being honored with Portland Monthly magazine’s “5-Star Real Estate Award” each year it has been offered. The award is based on client satisfaction and feedback from real estate professionals.
Kim Childs Licensed Oregon Broker, GRI Masters Circle, PMAR - Diamond-Platinum Member Portland Monthly Five Star Realtor - Top 7% in Portland 2011-2020
Kim’s business model is based on: • Integrity in all things • Exemplary service that exceeds expectations • Ingenuity to provide service with an invaluable wealth of knowledge and real estate sales expertise Highly credentialed, Kim has a vast amount of market knowledge, and expertise in handling the most delicate or complex transaction. Kim considers herself a real estate consultant, providing her clients with information, analytics and knowledge to make the best possible real estate decision. She considers herself to be a solution provider, navigating her clients from where they are to where they want to be. She takes care of all the details along the way, so the transaction is as close to stress free as possible for clients. Prior to real estate, Kim was a CPA, and in management for a Big 8 firm. She also holds a BA in Home Economics Education. Kim’s leisure is spent with family, friends, sporting events, traveling, and cooking.
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In the last eight years, Terri has worked with some of the top producing agents in the Portland Metro Area. As a fulltime realtor, she consistently strives to be innovative in her marketing and interaction with clients. Terri’s previous career and life choices have allowed her to develop a strong customer service background, project management skills, and attention to detail. These are attributes that have created success for her as a real estate agent. Her previous jobs have given her a great sense of how to work with people. As a personal fitness trainer, Terri worked with clients to help motivate them to achieve their goals. Terri also worked in the health care industry, and she was awarded “Employee of the Year” for her caring nature. Terri worked at both Nike and Adidas for over 12 years in their credit departments as both an account manager and credit manager. Terri has lived overseas in both Bangkok, Thailand, and Guangzhou, China. Terri Schneider Oregon Licensed Broker Masters Circle, PMAR
Terri is currently an active member of her Homeowner Association and her local Rotary Club. She enjoys reading, fitness, cooking, wine tasting, gardening, live music, and visiting her grown children when she can.
Darcy is dedicated to providing the best possible real estate experience for all her clients. She works tirelessly to ensure the home buying process is stress-free and seamless as possible. Darcy is knowledgeable about the local real estate market, and educated on all neighborhoods in the metro area. She has creative ways for an offer to be accepted in a multiple offer situation. She even seeks out “off market” properties in her clients’ desired areas. Her background in sales and marketing have served her well in real estate. She worked for over 25 years in highly professional organizations that were deadline driven and required keen negotiating skills (The Oregonian/Oregonlive, KGW-TV Channel 8, and KUFO radio).
Darcy Paquette Oregon Licensed Broker Masters Circle, PMAR
Darcy has a BA in Journalism, and is active in the community. She serves as a volunteer for Future Connect working with college students at Portland Community College Sylvania campus and is a steering committee member of Meridian Park Hospital. She loves the outdoors, hiking, bicycling, cooking, and travel.
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The Home Selling Process The Steps You Should Know Our job is to get your home sold for top dollar while meeting your objectives. We make the process as easy and stress-free as possible for you. We understand that selling your home can be emotional. We will be with you each step of the way.
THE HOME SELLING PROCESS: THE STEPS YOU SHOULD KNOW
Preparing your home for sale
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Marketing your home
Pricing your home
Receiving and negotiating offers
Open escrow
Home inspection and appraisal
Negotiate repairs
Sign title and escrow documents
Sold
Thank you for the privilege of allowing us to show you our active marketing strategies. The most important step in the sales process is choosing the right Realtor to effectively and profitably represent your interest. Listing your home with a Kim Childs Team Agent is the first step on the path to a successful closing.
“Terri helped me with the selling and buying of my homes. She was very professional and was always right on top of everything. She made my transactions go very smoothly. She was knowledgeable about the process and kept me informed every step of the way. I have bought and sold other homes before and wouldn’t recommend those agents. I would highly recommend Terri to anyone. Thank you!”
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Preparing Your Home You never get a second chance to make a first impression Research has shown that if the first five pictures don’t interest them, prospective buyers will stop looking at your home and move on to other houses. We help you make a buyer ‘fall in love’ with your home. While in a home, most buyers make a decision on the property they see within the first 15 seconds of entering. First impressions are crucial. Buyers begin judging a home the moment they see it, and generally, they prefer homes that are well maintained, clean, and free of clutter - homes they can picture themselves living in.
“Terri was a pleasure to work with. She was able to juggle multiple listings while always making us feel like we were her number one priority. She was forthcoming in her suggestions that helped us prepare our home to stand out in a competetive marketplace. I would highly recommend Terri for your real estate needs.” 6
Preparing your home for sale We can provide you with details to help your property achieve an optimum look. What can staging do? Making sure your home shows as well as possible, first online and then in person. It is crucial in today’s real estate market. Think HGTV, this is what buyer’s desire. Our stager can tour your home with a “Buyer’s Eye” and make recommendations to help your home look its best and stand out from the competition.
The better the home shows, the more value a buyer sees. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home. Should your home be vacant and you desire to rent some furnishings, we have highly experienced and capable home staging companies to recommend.
Before Staging A picture says a thousand words We have professional photographers and videographers that specialize in bringing out the appealing features of your home. We want to show your home at its best! This is key when we are enacting practices such as social distancing - many homes are being sold without the buyer having ever stepped into the home.
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Marketing Your Home It’s not just about the RMLS Now that we have beautiful pictures, videography, drone shots and floor plan for your home, we are ready to show everyone. Your home will be placed on the RMLS and 350 other home web sites, as well. Using the beautiful assets we have, we will also create digital and print marketing that a buyer can utilize and save. 1. Discover the Story Your home has a story to tell. The story comes alive when we uncover a deeper sense of how you live in your home and experience its’ best qualities. Our team collaborates on each listing to capture the distinct story of your home through the elements of photography, videography, copywriting, and design.
2. Present Online and in Print
Social Media
Flyers & Magazines
Property Website
While we use all marketing channels to present your home to buyers, technology is foremost. We provide a property-specific website for your home that combines the best in photography, video and written presentation. The result is an experience that keeps serious home-seekers engaged and provides a great understanding of the property without ever having been inside. In addition, we produce highquality pieces including a multi-page magazine (both digitally and in print), high resolution flyers (both digitally and in print).
3. Reach a Large Targeted Audience For each property we sell, we execute a coordinated marketing campaign designed to cast the widest net possible as well as targeting key demographics and possible buyers. We use cutting edge online marketing including social media, search engine optimization, online open houses and virtual tours, as well as traditional tactics such as direct mail and conventional and virtal open houses, when appropriate. 4. Engage New Buyers The result of our cutting edge marketing is an increase in the engagement of prospective buyers for your home. Not only in terms of the quality of the people reached, but also in the depth of the connection. We are confident that we can provide you with the best representation available to meet your goals. 8
Social Media Marketing
Property Website Facebook
Instagram Desk Top and Mobile
Print and Digital Magazine’s (Issuu)
Social Distancing Many homes are being sold without the buyer ever having to step into the home. With that in mind, we have enhanced our online presence even further to ensure we provide our sellers the most effective and safest marketing experience. 9
Pricing Your Home A strategy that works for you Depending on your specific objectives, there are several pricing strategies that can be considered when establishing the asking price for your home. So that you can make an informed decision regarding asking price, we will present you with comparable homes – especially those that are recently sold and currently for sale so you can see a range of price point that may be appropriate and you can make an informed decision regarding asking price.
Pricing Equation Location + Condition* + Amenities + Terms + Square feet + Lot size = Market value in the eyes of a buyer
As you can see by the Pricing Equation presented, market value is determined by buyers’ perception of a combination of factors that culminate in what a buyer is willing to pay for your property. Understand, too, buyers are comparing your home to other homes they see online and in person.
“We could not have been more satisfied with Terri and her team. She came in with a plan and executed it flawlessly. When faced with issues along the way between the buyer or us, she was entirely on top of it, and mitigations were quick and effective. We really appreciate what Terri did to benefit us in the process as the seller, and also we believe helped the buyers in the outcome as well. We will use Terri every time go-ing forward and highly recommend her.”
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*Condition includes • The underlying condition of the home and the elements • The updates that have been done to the home • How the home shows, especially online and then in person
It is important to price your property in the range of market value. The value of your property is determined by what a buyer is willing to pay, and a seller is willing to accept in today’s market. Buyers make their decision based on comparing your property to other properties SOLD or for sale in your area. Historically, your first offer is your best.
Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings. Buyers tend to ‘look past’ homes that have been on the market for an extended period of time.
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Receiving and Negotiating Offers Getting a good offer on your property We engage with any and all parties who show interest in your property. Each and every offer will be presented to you as we receive them. We will provide helpful feedback and point out the pros and cons of each offer. Our entire goal is that you make the best residential real estate decision for yourself, considering your objectives. We have negotiated hundreds of home sales and this experience as well as market knowledge, aligned with your real estate objectives, enable us to earn the best possible results for our sellers.
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There are many terms contained in any offer. Here are several of the most prominent terms that should be considered: • • • • • • • • •
Offer price Type of financing Amount of earnest money How much is being financed Personal property Types of inspections as well as duration of the inspection period Closing date Possession date Is the offer contingent on the buyer selling their home first?
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Opening Escrow The Title Company moves you toward closing Our title partners are here from the start to help us through this process. Once an offer on a property is accepted by the seller, the transaction is then placed into “escrow.� Escrow is a term that describes neutral third-party handling of funds, documents, and tasks specific to the sale of the property. The purpose of escrow is to manage the disbursement of funds and documents for the buyer and seller in accordance with the written purchase and sale agreement.
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A record of all real estate sales and events on all properties are filed in public archives. Before a title insurance policy is issued, a title company will do a title search of the records to see if there are any issues such as liens, levies, or encumbrances associated with the property. Title insurance is different than casualty insurance in that you pay a one-time fee, and it protects against the past (as opposed to future) events.Title insurance is the best way to protect your buyer from title defects which may not appear until after you’ve sold the property. It is required by the lender to purchase title insurance. In Oregon the seller purchases the insurance for their buyer while the buyer purchases the insurance from their lender. Even in a cash sale, seller’s typically purchase the insurance for the buyer.
“Terri helped us sell our home and buy a new one. We wanted to be in a certain area so my son could be with his friends. Terri reached out to agents she knew and found a home that was on the same street as my son’s best friend. She sold our home for top dollar in the neighborhood. Her expert advice about staging and getting it ready was amazing. Our home sold in just a few days.”
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Home Inspection and Appraisal What you need to know A home inspection is designed to give a buyer a better understanding of the systems and overall condition of the home they are purchasing. There may be items that the buyer will ask to have repaired. These can all be negotiated, and we will help you with perspective in this area. Whole House Home Inspection A home inspection covers the major systems of the property: • • • • • • •
Exterior, porch, and deck Foundations and walls Chimneys and roof Windows, doors, and attics Electrical components and plumbing Central heating and air conditioning Basement/crawlspace and garage
Radon Radon is a naturally occurring gas found in many areas of the Portland Metro area. If levels are over a certain amount, mitigation is advised. Sewer Scope A sewer scope inspection checks the sewer lines to make sure there are no problems with tree roots, pooling, cracks, holes, or pipe separation. Additional inspections Depending on the property, the buyer may decide additional inspections are warranted. These can include roof, mold, oil tank location, well tests, foundation, and others. Buyer inspections should not be invasive, and should not damage the house.
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Appraisal Once the negotiations for the inspection are complete and agreed upon, the buyer’s lender will order an appraisal. The property must appraise for the purchase price for the lender to approve the loan. If the house doesn’t appraise for the purchase price, buyer and seller can renegotiate the price, split the difference, or the buyer can bring in an additional amount of money to cover the shortfall.
“We are very grateful for Terri’s help in the sale and purchase of our homes a few years ago. She helped us sell our Tigard home in record time, and she was very patient with us as we searched in a tiny, defined area until we found just the right home in Tualatin. We leaned on Terri’s expertise and negotiating skills throughout the process, and we appreciated her relentless drive, professional demeanor, and excellent client service.”
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Signing and Closing We can see the sold sign coming We are getting closer to the finish line now! As a seller, you will be able to sign sale documents usually a week or so before the closing date. Typically this will occur at the title company, although mobile notaries are available if you are out of the area or unable to come into the escrow office. We will be working with the title company and buyers’ agents to make sure everyone is on track to close your sale on time.
“I have my Real Estate License in Washington, and I have worked with many brokers over the years, and because I am not licensed in Oregon, we had to buy our new house in Oregon with an Oregon Licensed Broker. Lucky for my wife and me, we found Terri by chance and how lucky we were to find her! I wish that I worked with her when I was learning the industry because, in my opinion, she is the best-of-best. Terri was always available and quick to answer our questions and get us access to view the house we are buying. I also have never seen a broker take her household items to stage a home she is listing. Her personal touches on her listings were something I had never seen before. Good job, Terri, you earned my business for life!“
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Funding/Closing Once the title company receives funding from the lender and buyer, the lender authorizes the title company to release the property to record with the county. Once the property records, it is considered closed, and the buyer receives the keys and possession at the contracted time.
Time to celebrate! “Terri went above and beyond for us during our first-time home buying! She was very knowledgeable and easy to work with! She made everything a breeze for us, and it seemed like the process was so easy and fast. She handled all of our silly questions very well and negotiated exactly what we wanted if she didn’t know the answer to something it took her no time to find it for us! We are very pleased and would recommend her to everyone!�
For more reviews see https://www.zillow.com/profile/terrischneider5/
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Why Keller Williams? KW is the most technology savy and consumer centric real estate company in the world! My affiliation with the fastest growing and largest Real Estate company in North America is no accident. I wanted to affiliate my real estate services with a company whose values closely matched my own, a company that offered exceptional tools for their agents to in-turn provide an exceptional home-buying experience to each client, and a company that listens to suggestions from its agents on ways to improve the company -just like I listen closely to my clients’ wants and needs. Technology Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites. Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property. Teamwork Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible. Knowledge Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service. Reliability Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve. Track Record I’m proud to work for #1 Real Estate Franchise in the World, by agent count! It’s proof that when you offer a superior level of service, the word spreads fast.
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THE BENEFIT OF KELLER WILLIAMS PORTLAND PREMIERE
IN THE COMMUNITY $1,011,021,093 VOLUME CLOSED IN 2017 Agents at our offices closed over One Billion Dollars in volume last year! This means that our agents are selling more properties and at a higher dollar amount than agents at other brokerages.
93%
OF OUR LISTINGS TAKEN BECOME LISTINGS SOLD In addition to being much higher than the national average, this number tells a story about listings taken and priced more accurately, represented correctly, and marketed efficiently by agents at our brokerage.
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“There is no place like home” Dorothy - Wizard of Oz
