Selling Your Home The Kim & Terri Team
Beth G. Hall Licensed Oregon Broker 503-890-7420 bethhghall@kw.com bethghall.kw.com 7504 SW Bridgeport Rd Portland, OR 97224
Guide to Selling Your Home Table of Contents The Kim & Terri Team 2 The Home Selling Process 4 Preparing Your Home 6 Marketing Your Home 8 Pricing Your Home 10 Receiving And Negotiating Offers 12 Opening Escrow 14 Home Inspection And Appraisal 16 Signing And Closing 18 Why Keller Williams 20
The Kim & Terri Team Getting to Know Us It takes years of experience to navigate the twists and turns of a real estate transaction. We have many years of business experience and 30 plus years in specializing in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for you. “Because who you work with matters.”
Beth Hall . Terri Schneider . Darcy Paquette . Kim Childs
Kim Childs Licensed Oregon Broker, GRI Masters Circle, PMAR Diamond – Platinum Member Portland Monthly Five Star Realtor – top 7% in Portland 2011-2020
Terri Schneider Oregon Licensed Broker Master Circle, PMAR Diamond Member
Kim has a consistent record of sales achievements for over 18 years. She earns enthusiastic referrals from her loyal client base who buy and sell with her time and time again. Clients know that Kim will do the job right, with no stone left unturned. “I am always excited to meet new people and to provide service and strategies beyond their expectations”, says Kim. This high level of service has resulted in Kim being honored with Portland Monthly magazine’s ‘5 Star Real Estate Award’ each year it has been offered. The award is based on client satisfaction and feedback from real estate professionals. Terri has worked with some of the top producing agents in the Portland Metro Area. Her previous career and life choices have allowed her to develop a strong customer service background, project management skills and attention to detail. These are attributes that have created success for her as a real estate agent. She also consistently strives to be innovative in her marketing and interaction with clients. Terri is currently an active member of her Homeowner Association and local Rotary Club. She enjoys travel, reading, fitness, cooking, wine tasting, live music and visiting her grown children
Darcy Paquette Oregon Licensed Broker Master Circle, PMAR
Darcy is dedicated to providing the best possible real estate experience for all her clients. She works tirelessly to ensure the home buying process is stress-free and seamless as possible. She is knowledgeable about the local real estate market and educated on all neighborhoods in the metro area. She has creative ways for an offer to be accepted in a multiple offer situation. She even seeks out ‘off market’ properties in her clients desired areas. Darcy loves the outdoors, hiking, bicycling, cooking and travel.
Beth Hall Oregon Licensed Broker
Beth is a collaborative problem solver with a creative mind and a keen eye for color. She has a Degree in Interior Design and decades of solid experience including Design Sales with Ethan Allen, Design Consultant & Building Liaison at H&R New Construction Homes and as a Color Consultant and Project Manager at Absolute Painting for over 12 years. Beth enjoys time with her husband Greg of 20 years and their two rescue doges. Her interest includes walking, wine tasting, spending time with friends, time at the beach and live music.
The Home Selling Process The Steps You Should Know Our job is to get your home sold for top dollar while meeting your objectives. We make the process as easy and stress-free as possible for you. We understand that selling your home can be emotional. We will be with you each stop of the way.
THE HOME SELLING PROCESS: THE STEPS YOU SHOULD KNOW
Preparing your home for sale
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Marketing your home
Pricing your home
Receiving and negotiating offers
Open escrow
Home inspection and appraisal
Negotiate repairs
Sign title and escrow documents
Sold
Thank you for the privilege of allowing us to show you our active marketing strategies. The most important step in the sales process is choosing the right Realtor to represent your interests effectively and profitably. Listing your home with an agent on our team is the first step on the path to a successful closing.
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Preparing Your Home You never get a second chance to make a first impression Research has shown that if the first five pictures don’t interest them, prospective buyers will stop looking at your home and move on to other houses. We help you make a buyer ‘fall in love’ with your home. While in a home, most buyers make a decision on the property they see within the first 15 seconds of entering. First impressions are crucial. Buyers begin judging a home the moment they see it, and generally, they prefer homes that are well maintained, clean, and free of clutter - homes they can picture themselves living in.
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Preparing your home for sale We can provide you with details to help your property achieve an optimum look. What can staging do? Making sure your home shows as well as possible, first online and then in person. It is crucial in today’s real estate market. Think HGTV, this is what buyer’s desire. Our stager can tour your home with a “Buyer’s Eye” and make recommendations to help your home look its best and stand out from the competition.
The better the home shows, the more value a buyer sees. In fact, staged homes sell 79% faster and sell for 17% more than a nonstaged home. Should your home be vacant and you desire to rent some furnishings, we have highly experienced and capable home staging companies to recommend, or we can bring furniture from our storage units and stage your home with items that we have.
Before Staging A picture says a thousands words We have professional photographers and videographers that specialize in bringing out the appealing features of your home. We want to show your home at its best! This is key when we are enacting practices such as social distancing - many homes are being sold without the buyer having ever stepped into the home.
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Marketing Your Home It’s not just about the RMLS Now that we have beautiful pictures, videography, drone shots and floor plan for your home, we are ready to show everyone. Your home will be placed on the RMLS and 350 other home web sites, as well. Using the beautiful assets we have, we will also create digital and print marketing that a buyer can utilize and save. 1. Discover the Story Your home has a story to tell. The story comes alive when we uncover a deeper sense of how you live in your home and experience its’ best qualities. Our team collaborates on each listing to capture the distinct story of your home through the elements of photography, videography, copywriting, and design. 2. Present Online and in Print
Social Media Flyers & Magazines
Property Website
While we use all marketing channels to present your home to buyers, technology is foremost. We provide a property-specific website for your home that combines the best in photography, video and written presentation. The result is an experience that keeps serious home-seekers engaged and provides a great understanding of the property without ever having been inside. In addition, we produce high-quality pieces including a multi-page magazine (both digitally and in print), high resolution flyers (both digitally and in print).
3. Reach a Large Targeted Audience For each property we sell, we execute a coordinated marketing campaign designed to cast the widest net possible as well as targeting key demographics and possible buyers. We use cutting edge online marketing including social media, search engine optimization, online open houses and virtual tours, as well as traditional tactics such as direct mail and conventional and virtal open houses, when appropriate. 4. Engage New Buyers The result of our cutting edge marketing is an increase in the engagement of prospective buyers for your home. Not only in terms of the quality of the people reached, but also in the depth of the connection. We are confident that we can provide you with the best representation available to meet your goals.
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Social Media Marketing
Property Website
Print and Digital Magazine (Issuu)
Instagram Desk Top and Mobile Social Media Video 9
Pricing Your Home A strategy that works for you Depending on your specific objectives, there are several pricing strategies that can be considered when establishing the asking price for your home. So that you can make an informed decision regarding asking price, we will present you with comparable homes – especially those that are recently sold and currently for sale so you can see a range of price point that may be appropriate and you can make an informed decision regarding asking price.
Pricing Equation Location + Condition* + Amenities + Terms + Square feet + Lot size = Market value in the eyes of a buyer
As you can see by the Pricing Equation presented, market value is determined by buyers’ perception of a combination of factors that culminate in what a buyer is willing to pay for your property. Understand, too, buyers are comparing your home to other homes they see online and in person.
*Condition includes • The underlying condition of the home and the elements • The updates that have been done to the home • How the home shows, especially online and then in person
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It is important to price your property in the range of market value.
The value of your property is determined by what a buyer is willing to pay, and a seller is willing to accept in today’s market. Buyers make their decision based on comparing your property to other properties SOLD or for sale in your area. Historically, your first offer is your best.
Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings. Buyers tend to ‘look past’ homes that have been on the market for an extended period of time.
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Receiving and Negotiating Offers Getting a good offer on your property We engage with any and all parties who show interest in your property. Each and every offer will be presented to you as we receive them. We will provide helpful feedback and point out the pros and cons of each offer. Our entire goal is that you make the best residential real estate decision for yourself, considering your objectives. We have negotiated hundreds of home sales and this experience as well as market knowledge, aligned with your real estate objectives, enable us to earn the best possible results for our sellers.
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There are many terms contained in any offer. Here are several of the most prominent terms that should be considered: • • • • • • • • •
Offer price Type of financing Amount of earnest money / downpayment How much is being financed Personal propertyTypes of inspections as well as duration of the inspection period Closing date Possession date Is the offer contingent on the buyer selling their home first? Any other terms that are important
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Opening Escrow The Title Company moves you toward closing Our title partners are here from the start to help us through this process. Once an offer on a property is accepted by the seller, the transaction is then placed into “escrow.” Escrow is a term that describes neutral third-party handling of funds, documents, and tasks specific to the sale of the property. The purpose of escrow is to manage the disbursement of funds and documents for the buyer and seller in accordance with the written purchase and sale agreement.
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A record of all real estate sales and events on all properties are filed in public archives. Before a title insurance policy is issued, a title company will do a title search of the records to see if there are any issues such as liens, levies, or encumbrances associated with the property. Title insurance is different than casualty insurance in that you pay a one-time fee, and it protects against the past (as opposed to future) events.Title insurance is the best way to protect your buyer from title defects which may not appear until after you’ve sold the property. It is required by the lender to purchase title insurance. In Oregon the seller purchases the insurance for their buyer while the buyer purchases the insurance from their lender. Even in a cash sale, seller’s typically purchase the insurance for the buyer.
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Home Inspection and Appraisal What you need to know A home inspection is designed to give a buyer a better understanding of the systems and overall condition of the home they are purchasing. There may be items that the buyer will ask to have repaired. These can all be negotiated, and we will help you with perspective in this area. Whole House Home Inspection A home inspection covers the major systems of the property: • • • • • • •
Exterior, porch, and deck Foundations and walls Chimneys and roof Windows, doors, and attics Electrical components and plumbing Central heating and air conditioning Basement/crawlspace and garage
Radon Radon is a naturally occurring gas found in many areas of the Portland Metro area. If levels are over a certain amount, mitigation is advised. Sewer Scope A sewer scope inspection checks the sewer lines to make sure there are no problems with tree roots, pooling, cracks, holes, or pipe separation. Additional inspections Depending on the property, the buyer may decide additional inspections are warranted. These can include roof, mold, oil tank location, well tests, foundation, and others. Buyer inspections should not be invasive, and should not damage the house.
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Appraisal Once the negotiations for the inspection are complete and agreed upon, the buyer’s lender will order an appraisal. The property must appraise for the purchase price for the lender to approve the loan. If the house doesn’t appraise for the purchase price, buyer and seller can renegotiate the price, split the difference, or the buyer can bring in an additional amount of money to cover the shortfall.
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Signing and Closing We can see the sold sign coming We are getting closer to the finish line now! As a seller, you will be able to sign sale documents usually a week or so before the closing date. Typically this will occur at the title company, although mobile notaries are available if you are out of the area or unable to come into the escrow office. We will be working with the title company and buyers’ agents to make sure everyone is on track to close your sale on time.
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Funding/Closing Once the title company receives funding from the lender and buyer, the lender authorizes the title company to release the property to record with the county. Once the property records, it is considered closed, and the buyer receives the keys and possession at the contracted time. Time to celebrate!
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“There is no place like home” Dorothy - Wizard of Oz
