2014 NMHC Partner Guide by National Multifamily Housing Council

1 l 2014 NMHC Partner Guide

thank you to our 2013 chairman’s circle and friends of the council sponsors

2013 chairman’s circle sponsors

2013 friends of the council sponsors

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Build Good Will: Become an NMHC Sponsor Whether you are an owner/developer/manager, broker, lender, supplier or consultant, your company is a crucial part of the National Multifamily Housing Council. Did you know NMHC offers many opportunities for you to build good will and raise your company’s profile in our industry? While some firms like to sponsor one of our high-profile speakers, others Daryl J. Carter

prefer to have their logo appear in an e-newsletter that’s read by the industry’s key decision makers; and still others choose to exhibit at one of our trade shows. To make it easier for you to find the perfect opportunity, we offer you this NMHC Partner Guide. With your help, NMHC will continue its three-decades tradition of unparalleled education, research, strategic Capitol Hill activity, networking and more!

Bob DeWitt

Daryl J. Carter NMHC Chairman

Thomas S. Bozzuto

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Bob DeWitt NMHC Vice Chairman

Thomas S. Bozzuto NMHC Immediate Past Chairman

contents 2014 NMHC partner guide

BRAND NMHC Market Trends.............................................................................................................................................5 NMHC Apartment Wire..........................................................................................................................................5 NMHC Multifamily Markup.....................................................................................................................................5 NMHC Student Housing Research Report................................................................................................................5 SPONSOR Chairmanâ&#x20AC;&#x2122;s Circle and Friends of the Council...........................................................................................................6 2014 NMHC Apartment Strategies Outlook Conference (January)...........................................................................7 2014 NMHC Annual Meeting (January)...................................................................................................................8 2014 NMHC Apartment Strategies/Finance Conference (May)...............................................................................12 2014 NMHC Research Forum (April)......................................................................................................................12 2014 NMHC Spring Board of Directors Meeting (May)..........................................................................................13 2014 NMHC Fall Board of Directors & Advisory Committee Meeting (September)..................................................15 2014 NMHC Student Housing Conference & Exposition (September)....................................................................17 2014 NMHC OpTech (Multifamily Business Operations and Technology Conference & Exposition) (November)......18 2014 NMHC Emerging Leaders Events..................................................................................................................26 2014 NMHC Branding and Sponsorship Request Form..........................................................................................27 EXHIBIT 2014 NMHC Student Housing Conference & Exposition........................................................................................30 2014 NMHC Student Housing Conference & Exposition Exhibit Booth Request Form and Guidelines.....................................................................................................31 2014 NMHC OpTech (Multifamily Business Operations and Technology Conference & Exposition).........................33 2014 NMHC OpTech (Multifamily Business Operations and Technology Conference & Exposition) Exhibit Booth Request Form and Exhibit Guidelines..........................................................................................35

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brand Don’t miss the opportunity to have your company logo included on one of NMHC’s publications. NMHC has developed three unique electronic publications that are sent via email to over 7,000 apartment executives. Partner with NMHC as a publication sponsor and your company logo, with a link to your website, will be prominently displayed in the publication. In addition, NMHC produces a comprehensive research report that is pivotal to the student housing sector of our industry. As a sponsor of the report, your company name and logo will appear on the report. NMHC MARKET TRENDS A quarterly summary of the industry’s performance trends, including vacancy rates, rent increases, apartment starts, employment growth and apartment sales prices. Company to provide its 4-color logo as a jpg or eps file. Approximately four (4) issues per calendar year. Total Amount: $60,000 Limited to one (1) sponsor per year NMHC Apartment wire A biweekly collection of must-read trend stories, research and news—from both inside the industry and the general media—to help top apartment executives make smarter business decisions. This new flagship publication is set to launch mid-March 2014. Company to provide its 4-color logo as a jpg or eps file. Approximately twenty-four (24) issues per calendar year. Total Amount: $48,000 Limited to one (1) sponsor per year NMHC Mutifamily markup This weekly summary provides a political insider’s guide to the latest federal legislative, regulatory and judicial developments that affect the multifamily industry, particularly in the areas of housing, finance, tax, insurance, energy and employment policy. Company to provide its 4-color logo as a jpg or eps file. Approximately forty (40) issues per year. Total Amount: $48,000 Limited to one (1) sponsor per year NMHC Student Housing Research Report NMHC launched a student housing initiative in 2004, and one of the key elements was to produce original research that helps apartment firms better understand the dynamics of the student housing sector. Each year, the research survey results are released in conjunction with the NMHC Student Housing Conference & Exposition. Company to provide its b&w logo as a jpg or eps file. Total Amount: $2,000 each NOTE: Chairman’s Circle Sponsorts receive priority on the sponsorship choices. Deadline: December 13, 2013.) Chairman’s Circle and Friends of the Council monies only apply to meeting opportunities.

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sponsor A critical contributing factor to NMHC’s success over the past few years has been the tremendous generosity of our members who have sponsored various events and speakers at our membership meetings and strategic information forums and conferences & expositions. The sponsors have afforded us the luxury of presenting high-level content in first-class settings that are generally considered to be the premier gatherings for senior executives of the apartment industry. In 2014, we are continuing the following categories of sponsorships: • Chairman’s Circle, for firms that commit to sponsor $50,000 or more in 2014 • Friends of the Council, for firms that sponsor $25,000 to $49,999 in 2014 • General Sponsor, for firms that sponsor $5,000 to $24,999 in 2014 Both Chairman’s Circle and Friends of the Council sponsors will automatically receive additional benefits detailed below.

Chairman’s Circle If your firm commits to $50,000 or more in sponsorships in 2014, you will join the Chairman’s Circle and receive the following benefits: • Sponsorship recognition during every 2014 NMHC membership meeting, forum and conference & exposition, not just the specific meeting(s) you sponsor. • Chairman’s Circle sponsors may register up to a maximum of four (4) additional attendees, at no cost, for every 2014 NMHC membership meeting, forum and conference & exposition, not just the specific meeting(s) you sponsor. • Invitations to VIP events such as luncheons with the General Session speakers and the Chairman’s Reception, and VIP photo opportunities with keynote speakers at the membership meetings. • Opportunity to select sponsor items for your $50,000 or more. For example, if you give $50,000, you can select the Annual Meeting Welcome Reception for $25,000, the Spring Board of Directors Dinner for $15,000 and the Student Housing Conference Overall Sponsorship for $10,000. NOTE: Sponsors may “go shopping” and combine the items they prefer from the sponsorship choices enclosed to reach the Chairman’s Circle, Friends of the Council or General Sponsor level. Chairman’s Circle and Friends of the Council monies only apply to meeting opportunities.

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Friends of the Council If your firm commits to $25,000 to $49,999 in 2014, you will join the Friends of the Council and receive the following benefits: • Sponsorship recognition during every 2014 NMHC membership meeting, forum and conference & expositions not just the specific meeting(s) you sponsor. • Friends of the Council sponsors may register up to a maximum of two (2) additional attendees, at no cost, for every 2014 NMHC membership meeting, forum and conference & exposition, not just the specific meeting(s) you sponsor. • Invitations to VIP events such as luncheons with General Session speakers and VIP photo opportunities with keynote speakers during the membership meetings. • Opportunity to select sponsor items for your $25,000 or more. For example, if you give $25,000, you can select the Apartment Strategies Conference Overall Sponsorship for $15,000 and the Spring Board of Directors Continental Breakfast for $10,000. Additional Sponsorships Companies that help sponsor a specific meeting – “meeting sponsor” – receive the following benefits: • They are listed in the meeting notices to all invited members and non members and are included in the meeting information posted on our website (www.nmhc.org). • They are prominently listed in meeting programs. • They are displayed in PowerPoint presentations before the start of each meeting. • They are listed on signage prominently displayed at the meeting. • They are listed in the NMHC Annual Report. • General Sponsors ($10,000 to $24,999) may register two (2) additional attendees at no cost. (Sponsors of $5,000 to $9,999 may register one (1) additional attendee at no cost.)

SPONSOR

2014 Meeting Sponsorship Opportunities Less tangible, but ultimately more important to your business, is the fact that when you sponsor an event or speaker at an NMHC meeting, you generate an extraordinary amount of good will with the senior executives of the most prominent firms in the apartment industry. The sponsorship opportunities for each 2014 NMHC meeting listed below are outlined in the pages that follow. • 2014 NMHC Apartment Strategies Outlook Conference • 2014 NMHC Annual Meeting • 2014 NMHC Research Forum

• 2014 NMHC Fall Board of Directors & Advisory Committee Meeting • 2014 NMHC Student Housing Conference & Exposition

• 2014 NMHC Apartment Strategies/Finance Conference

• 2014 NMHC OpTech (Multifamily Business Operations and Technology Conference & Exposition)

• 2014 NMHC Spring Board of Directors Meeting

• Emerging Leaders Event (Speaker Series or Reception)

2014 NMHC Apartment Strategies Outlook Conference

January 21, 2014 l Boca Raton Resort & Club l Boca Raton, FL The NMHC Apartment Strategies Outlook Conference precedes the NMHC Annual Meeting with an entire day of trends, statistics and powerful business insight into what lies ahead in 2014 for the economy and our industry. This meeting is open to both NMHC members and nonmembers – approximately 1,500 executives attend.

Overall Sponsor Being an Overall Sponsor of the Apartment Strategies Outlook Conference affords your company the greatest exposure to meeting attendees. This sponsorship includes a sponsor’s logo on direct mail and printed materials and on signage during the Conference at the entrance to the meeting rooms and acknowledgment from the podium. Sponsorship includes two (2) complimentary conference registrations for members of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 each

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SPONSOR

2014 NMHC annual meeting

January 21-23, 2014 l Boca Raton Resort & Club l Boca Raton, FL The NMHC Annual Meeting is the largest gathering of the year where NMHC members come together to network with their colleagues. The 2014 meeting will feature Doris Kearns Goodwin and will include informative sessions by industry leaders, insight into what is happening on Capitol Hill, strategies for success in changing times and fun-filled social events. Open to members only – over 2,000 executives attend. Note: 2014 sponsoring companies that are considering holding a subgroup event during the 2014 Annual Meeting must submit their subgroup event request to NMHC by October 1, 2013. After-Dinner Bash (Wednesday)

Annual Dinner (Wednesday)

Attendees rev up the night at the After-Dinner Bash. This reception is hosted with an open bar stocked with after-dinner cordials and cognacs. Attendees may also select from an array of specialty cigars. To add an extra sparkle to the evening’s event, a signature cocktail will be named after your company and served during the reception.

The highlight of the meeting’s social events, this is the largest gathering of NMHC Annual Meeting attendees in one relaxing location. This professionally planned and catered dinner includes an outstanding salad, entrée and dessert. Wine is served with dinner.

Sponsorship of this event includes special signage at the reception facility, cocktail napkins with your company logo imprinted, a special listing in the meeting materials and two (2) complimentary meeting registrations for members of a sponsor’s company.

Sponsorship includes special signage at the dinner facility, a special listing in meeting materials and two (2) complimentary meeting registrations for members of a sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 (Entertainment)

Sponsorship Fee: $25,000 each

Limited to one (1) sponsor

Annual Dinner Reception (Wednesday) Sponsorship Fee: $25,000 each (Food, Beverages and Cigars) Limited to two (2) sponsors

Agenda At-A-Glance This pocket-sized, lightweight meeting agenda is the perfect quick reference item that attendees carry around to stay on top of the meeting schedule. Sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000

“The” Event – the Annual Dinner Reception has high attendance and affords the casual atmosphere conducive to networking and discussing the various apartment industry-related subjects addressed during the day, as well as having extended conversations with industry colleagues. This reception is hosted with an open bar serving premium brand liquors, wines and imported and domestic beers. The white glove passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. To add an extra sparkle to the evening’s event, a signature cocktail will be named after your company and served during the reception. Sponsorship includes special signage at the reception facility, cocktail napkins with your company logo imprinted, a small note creatively positioned on the butlers’ hors d’oeuvre trays, a special listing in the meeting materials and two (2) complimentary meeting registrations for members of a sponsor’s company.

Limited to one (1) sponsor Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 each 8 l 2014 NMHC Partner Guide

SPONSOR

2014 NMHC Annual Meeting

Keynote Speakers

(Continued) January 21-23, 2014 l Boca Raton Resort & Club l Boca Raton, FL Board of Directors Breakfast (Wednesday) Open to NMHC Board members only, your presence is guaranteed at the Board of Directors breakfast on Wednesday morning. Sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials and one (1) complimentary meeting registration. (Must be a Board of Directors member to sponsor.) Company to provide its 4-color logo as a jpg or eps file.

Doris Kearns Goodwin (Wednesday) and Bill Clinton (Thursday) Doris Kearns Goodwin, author and world renowned historian, will speak at Wednesday’s general session. President Bill Clinton will provide the keynote during the general session on Thursday.

Sponsorship Fee: $25,000 each Limited to two (2) sponsors

Hotel Room Key Cards Used by all attendees lodging at the conference hotel, this opportunity places the sponsor’s name and logo, website, telephone number and email address on the cards used by attendees to access their rooms. This is a creative way to ensure that attendees are aware of your company. Sponsorship includes two (2) complimentary conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 Limited to one (1) sponsor

Sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $100,000 Wednesday limited to one (1) sponsor Sponsorship Fee: $150,000 Thursday limited to one (1) sponsor Luncheon with Keynote Speaker, Doris Kearns Goodwin (Wednesday) This exclusive event will include Doris Kearns Goodwin, invited Executive Committee members, past NMHC chairmen and Chairman’s Circle and Friends of the Council sponsors. The luncheon sponsorship includes special mention in meeting materials and signage at the entrance to the luncheon location. Sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Only Chairman’s Circle or Friends of the Council may sponsor this event. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: Packaged with Wednesday Keynote Limited to the sponsor of Wednesday Keynote

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SPONSOR

2014 NMHC Annual Meeting

(Continued) January 21-23, 2014 l Boca Raton Resort & Club l Boca Raton, FL Meeting Portfolios The meeting portfolio is a professionally produced document that serves as a permanent desk reference throughout the year. It contains pertinent information related to the meeting, including the meeting’s attendee list. Sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company.

Networking Breakfast (Thursday) Your presence is guaranteed at the continental breakfast on Thursday morning. Sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials and two (2) complimentary meeting registrations for members of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 each Refreshment Break (Tuesday) This sponsorship guarantees your presence at Tuesday’s refreshment break.

Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 Limited to one (1) sponsor

Mobile App

Sponsorship includes signage on the buffet tables for breaks and at the entrance to the room, a listing in the meeting materials and two (2) complimentary meeting registrations for members of a sponsor’s company.

Through Mobile App, attendees will be able to access on their mobile devices the conference agenda, exhibitor and sponsor information, and local eateries and places to see before and throughout the conference.

Company to provide its 4-color logo as a jpg or eps file.

Sponsor’s logo will appear on the MobileApp pages.

This sponsorship guarantees your presence at Wednesday’s food and beverage refreshment breaks.

Sponsorship Fee: $10,000 each Refreshment Break (Wednesday)

Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 Limited to one (1) sponsor

Networking Breakfast (Wednesday) This sponsorship guarantees your presence at the continental breakfast on Wednesday morning. Sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, a listing in the meeting materials, and one (1) complimentary meeting registration and a special listing in the meeting materials. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 each

Sponsorship Fee: $10,000 eacH Refreshment Break (Thursday) This sponsorship guarantees your presence at Thursday’s refreshment break. Sponsorship includes the signage on the buffet tables for break and at the entrance to the room, a listing in the meeting materials, and two (2) complimentary meeting registrations for members of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $10,000 each

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SPONSOR

2014 NMHC Annual Meeting

(Continued) January 21-23, 2014 l Boca Raton Resort & Club l Boca Raton, FL Social lounge and charging station Free, unlimited Internet access is a must-have for any meeting attended by senior executives, and they will find it at the Cyber Café. The Café includes a PDA charging station. As such, this is one of the most visible sponsorships available. The Café sponsor is identified by special signage at the entrance to the Café, as well as on customized screen savers at each terminal.

Welcome Reception (Tuesday) Tuesday evening’s Welcome Reception is heavily attended and is conducive to settling into the meeting, discussing the sessions ahead, arranging for dinner meetings with colleagues and discussing industry issues in a social atmosphere. The reception is hosted with an open bar serving premium brand liquors, wines and imported and domestic beers. The white glove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. To add an extra sparkle to the evening’s event, a signature cocktail will be named after your company and served during the reception. Sponsorship includes special signage at the reception facility, cocktail napkins with your company logo imprinted, a small note creatively positioned on the butlers’ hors d’oeuvre trays, a special listing in the meeting materials and two (2) complimentary meeting registrations for members of a sponsor’s company.

Sponsorship includes two (2) complimentary meeting registrations and a special listing in the meeting materials.

Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 each

Sponsorship Fee: $25,000 Limited to one (1) sponsor

Turndown Service/In-Room Drop Your company’s kind gesture will leave a lasting impression on the minds of meeting attendees as they get into bed after a busy day on Tuesday and Wednesday. An amenity and message will be placed in each guest’s room. The cost of the amenity, delivery and message are not included in the sponsor fee and are to be provided by the sponsor and approved by NMHC. Sponsorship includes two (2) complimentary registrations for members of a sponsor’s company.

Wi-Fi Service Attendees want to be connected at all times. Your company can give attendees Wi-Fi access in the general session and meeting rooms throughout the meeting. Sponsorship includes special signage in the registration area and one (1) complimentary meeting registration. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 Limited to one (1) sponsor

Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 per night Limited to one (1) sponsor each night (Tuesday and Wednesday)

Note: 2014 sponsoring companies that are considering holding a subgroup event during the 2014 Annual Meeting must submit their subgroup event request to NMHC by October 1, 2013.

Call Today! 202.974.2363 or jstalknecht@nmhc.org

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SPONSOR

2014 NMHC Research forum April l Washington, DC

The NMHC Research Forum is targeted to the nation’s leading apartment researchers — in-house and third-party — and is designed to address the critical issues facing the apartment industry.

2014 NMHC Apartment strategies/finance conference May 12-13 l Fairmont Copley Plaza l Boston, MA

Open to members only – approximately 125 executives attend this forum.

Overall Sponsor Being an Overall Sponsor of the Research Forum affords your company the greatest exposure to meeting attendees. This sponsorship includes sponsor’s logo on direct mail and printed materials, on signage during the forum at the entrance to the meeting room and acknowledgment from the podium. Sponsorship includes one (1) complimentary forum registration for a member of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $2,500 each Limited to six (6) sponsors

Call Today! 202.974.2363 or jstalknecht@nmhc.org

The NMHC Apartment Strategies/Finance Conference brings the apartment industry’s lenders, investors, CEOs, CFOs and senior-level executives together for one-and-a-half days of high-level exchange and frank conversations. This conference will address what is really going on in the current marketplace. Attendance will be limited to encourage high-level, peer-to-peer exchange. Open to NMHC members and non members.

Overall Sponsor Being an Overall Sponsor of the Apartment Strategies/Finance Conference affords your company the greatest exposure to meeting attendees. This sponsorship includes a sponsor’s logo on direct mail and printed materials, on signage during the conference at the entrance to the meeting rooms, acknowledgment from the podium, as well as a listing in the meeting materials. Each sponsorship includes two (2) complimentary conference registrations for members of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

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Sponsorship Fee: $15,000 each

SPONSOR board Dinner

2014 NMHC Spring board of directors meeting May 12-13, 2014 l Fairmont Copley Plaza l Boston, MA NMHC Board Meetings Two of the most exclusive NMHC meetings of the year, our Spring Board of Directors Meeting and Fall Board of Directors & Advisory Committee Meeting bring senior apartment executives from the industry’s leading firms together for an intimate gathering that offers attendees an invaluable opportunity to candidly share information and insights, debate issues of common interest and hear from key policymakers. Open to members only – 200 C-suite executives attend the spring meeting, and 300 C-suite executives attend the fall meeting.

Agenda At-A-Glance

The highlight of the meeting’s social events, the dinner includes a three-course meal with wine. An intellectually fascinating speaker may wrap up the evening. Sponsorship includes special signage at the dinner facility, a special listing in the meeting materials and two (2) complimentary meeting registrations for members of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 each board Dinner Speaker An enlightening speaker (TBD) will address the meeting attendees during the dinner. Sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 Limited to one (1) sponsor

General Session Keynote speaker

This pocket-sized, lightweight meeting agenda is the perfect quick reference item that attendees carry around to stay on top of the meeting schedule.

The General Session will take place on Thursday morning. A keynote speaker will address meeting attendees during this session.

Sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company.

Sponsorship includes special signage at the entrance to the meeting room, the option of providing a brochure for each session attendee, a special listing in the meeting materials and two (2) complimentary meeting registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 Limited to one (1) sponsor

board of directors Breakfast Your presence is guaranteed at the continental breakfast. This sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials. Sponsorship includes two (2) complimentary meeting registrations for members of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 eacH

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Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 Limited to one (1) sponsor

2014 NMHC Spring Board of Directors Meeting (Continued) May 12-13, 2014 l Fairmont Copley Plaza l Boston, MA Meeting Portfolios The meeting portfolio is a professionally produced document and serves as a permanent desk reference throughout the year. It contains pertinent information related to the meeting, including the meeting’s attendee list. Sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 Limited to one (1) sponsor

notepad This bound journal is a durable keepsake that attendees can use for taking notes during the meeting and in daily sessions. The sponsor’s logo will be nicely debossed on the cover. Sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 Limited to one (1) sponsor

Reception The reception is heavily attended and is conducive to networking with colleagues and settling into the meeting in a social atmosphere. The professionally planned and catered reception is hosted with an open bar serving premium brand liquors, wines and imported and domestic beers. The white-glove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. Sponsorship includes special signage at the reception facility, a special listing in the meeting materials and two (2) complimentary meeting registrations for members of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 each

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Refreshment Breaks This sponsorship includes signage on the buffet tables for breaks and at the entrance to the room, as well as a listing in the meeting materials. Sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $5,000 Limited to one (1) sponsor

Turndown Service/In-Room Drop Your company’s kind gesture will leave a lasting impression on the minds of meeting attendees as they get into bed after a busy day. An amenity and message will be placed in each guest’s room. The cost of the amenity, delivery and message is not included in the sponsor fee and is to be provided by the sponsor and approved by NMHC. Sponsorship includes two (2) complimentary registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 Limited to one (1) sponsor

Wi-Fi Service Attendees want to be connected at all times. Your company can give attendees Wi-Fi access in the general session and meeting rooms throughout the meeting. Each sponsorship includes two (2) complimentary conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 Limited to one (1) sponsor

Dinner Speaker An enlightening speaker (TBD) will address the meeting attendees during the dinner.

2014 NMHC fall board of directors & advisory committee meeting September 16-18, 2014 l The Fairmont Hotel l Washington, DC

Sponsorship includes two (2) complimentary registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 Limited to one (1) sponsor

General Session The General Session will take place on Thursday morning. Sponsorship includes special signage at the entrance to the meeting room, the option of providing a brochure for each session attendee, a special listing in the meeting materials and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 Limited to one (1) sponsor

Sponsorship Fee: $25,000 Limited to one (1) sponsor

board Dinner The highlight of the meeting’s social events, this dinner includes a three-course meal with wine. An intellectually fascinating speaker may wrap up the evening. Sponsorship includes special signage at the dinner facility, a special listing in the meeting materials and two (2) complimentary meeting registrations for members of a sponsor’s company.

(Opening) keynote Speaker A keynote speaker (TBD) will address meeting attendees in the General Session on Tuesday. Sponsorship includes special signage at the entrance to the meeting room, a special listing in the meeting materials and two (2) complimentary meeting registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 each Sponsorship Fee: $25,000 Buses to Capitol Hill Sponsor the buses that will take meeting attendees between the hotel and event(s) on Capitol Hill. Sponsorship includes signage at the hotel departure/drop-off location, a listing in meeting materials and two (2) complimentary registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 Limited to one (1) sponsor

Limited to one (1) sponsor

Lunch on Capitol hill This prestigious Hill luncheon, with an extensive line up of legislative representatives addressing meeting attendees during a professionally catered luncheon, will inspire and captivate attendees. Sponsorship includes company logo on signage at the event and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 Limited to one (1) sponsor

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SPONSOR

2014 NMHC Fall Board of Directors & Advisory committee Meeting (Continued) September 16-18, 2014 l The Fairmont Hotel l Washington, DC Meeting Portfolios The meeting portfolio is a professionally produced, bound document and serves as a permanent desk reference throughout the year. It contains pertinent information related to the meeting, including the meeting’s attendee list. Sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 Limited to one (1) sponsor

Networking Breakfast Your presence is guaranteed at the continental breakfast. This sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials. Sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 Limited to one (1) sponsor

notepad This bound journal is a durable keepsake that attendees can use for taking notes during the meeting. The sponsor’s logo will be nicely debossed on the cover. Sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 Limited to one (1) sponsor

Reception The reception is heavily attended and affords the casual atmosphere conducive to networking with colleagues and settling into the meeting in a social atmosphere. The reception is hosted with an open bar serving premium brand liquors, wines and imported and domestic beers. The white glove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. Sponsorship includes special signage at the reception facility, a special listing in the meeting materials and two (2) complimentary meeting registrations for members of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 each Refreshment Breaks This sponsorship guarantees your presence at the food and beverage refreshment breaks. Sponsorship includes signage on the buffet tables for breaks and at the entrance to the room, a listing in the meeting materials and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $10,000 Limited to one (1) sponsor

Sponsorship Fee: $15,000 per night Limited to one (1) sponsor each night (Tuesday and Wednesday)

16 l 2014 NMHC Partner Guide

Sponsorship Fee: $15,000 Limited to one (1) sponsor

SPONSOR

Back Cover Sponsorship Fee: $5,000 Limited to one (1) sponsor

Inside Front Cover Sponsorship Fee: $5,000 Limited to one (1) sponsor

Inside Back Cover Sponsorship Fee: $3,500 Limited to one (1) sponsor

The NMHC Student Housing Conference & Exposition brings together experts in student housing design, development, technology, operations and management for programming addressing the leading issues in the sector. This unique event is open to anyone interested in student housing, specifically owners, developers, lenders, brokers and university partners. Open to members and non members – over 500 executives attend.

Overall Sponsor Being an Overall Sponsor of the Student Housing Conference & Exposition affords your company the greatest exposure to meeting attendees. Sponsorship includes a sponsor’s logo on direct mail and printed materials and on signage during the conference at the entrance to the meeting rooms and acknowledgment from the podium. Each sponsorship includes two (2) complimentary conference registrations for members of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $20,000 each conference program Advertisements A professionally bound publication, the conference program is a hand-held pocket directory with tabs, given to over 500 conference participants at registration. It contains valuable information, including brief descriptions of exhibitors and sponsors, as well as the conference schedule, special notices and other related items of interest. This publication also serves as a handy reference throughout the year. A sponsor’s full-page logo and/or advertisement is prominently displayed on one of the main pages of the book (Back Cover, Inside Front Cover, Inside Back Cover or Tabbed Pages).

Tabbed Pages Sponsorship Fee: $2,500 each Limited to one (1) sponsor per tab

Cover Ad Specifications: Trim size: 4.5’’ x 9’’ – Live area: 3.75’’ x 8.625’’ – Bleed size: 4.75’’ x 9.25’’. Please submit high-resolution, 4-color art in one of the following formats: eps (outline all type), tif, pdf (embed all fonts) or jpg. All ad art must be received no later than September 2, 2014, to be included in the meeting book. Please contact NMHC for more detailed specifications. Logo and 4-color ad to be provided by sponsor. Tabbed Page Specifications: Trim size: 4’’ x 9’’ – Live area: 3.25’’ x 8.5’’ – Bleed size: 4.25’’ x 9.25’’. Please submit high-resolution, 4-color art in one of the following formats: eps (outline all type), tif, pdf (embed all fonts) or jpg. All ad art must be received no later than September 2, 2014, to be included in the meeting book. Please contact NMHC for more detailed specifications. Logo and 4-color ad to be provided by sponsor. Mobile App Through Mobile App, attendees will be able to access on their mobile devices the conference agenda, exhibitor and sponsor information, and local eateries and places to see before and throughout the conference. Sponsor’s logo will appear on the MobileApp pages. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $20,000 Limited to one (1) sponsor

Wi-Fi Service Attendees want to be connected at all times. Your company can give attendees Wi-Fi access in the general session and meeting rooms throughout the conference.

Sponsorship includes one (1) complimentary conference registration for a member of a sponsor’s company.

Sponsorship includes special signage in the registration area and two (2) complimentary conference registrations.

Company to provide its 4-color logo as a jpg or eps file.

17 l 2014 NMHC Partner Guide

Sponsorship Fee: $20,000 Limited to one (1) sponsor

SPONSOR Charger Set This charger set is a must-have for everyone with electronics. In one bag, there is a car/wall/computer USB charger set that works on a variety of cell phones, PDAs, MP3 players and many other USB-enabled devices. Sponsor’s logo will appear on the bag. Sponsorship includes two (2) complimentary conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 Limited to one (1) sponsor November 17-19, 2014 Hilton orlando bonnet creek l orlando, fl

This conference offers opportunities for firms to present their company’s operations and technology products and services to the apartment industry’s most select group of decision-making executives. Each of these executives attends with the specific goal of receiving high-quality education, researching products and services and networking with strategic partners and suppliers. For many, this is the only time during the year they will focus specifically on evaluating operations and technologyrelated products and services for their companies. Open to members and non members – over 1,000 executives attend.

Breakout Sessions Breakout sessions will take place during the conference. Each session will be available to one (1) sponsor. Sponsorship includes special signage at the entrance to the session, a special listing in the meeting book and two (2) complimentary conference registrations for members of a sponsor’s company.

Conference Bags If you have attended OpTech in the past, you already know how useful each year’s bags are and how often they are used by attendees throughout the year. Selected for quality, durability and utility, this year’s conference bags are designed for extended use, which greatly lengthens a sponsor’s exposure to the market. The sponsor’s logo is prominently displayed on the bag. Sponsorship includes two (2) complimentary conference registrations for members of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $30,000 each Limited to two (2) sponsors

Conference Daily Publication (Tuesday and Wednesday mornings) Be the title sponsor for the NMHC OpTech Daily. Your company logo will appear in the Tuesday or Wednesday issues, and delivered inside the rooms of over 700 attendees. Sponsorship includes two (2) complimentary conference registrations for members of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Company to provide its 4-color logo as a jpeg or eps file.

Sponsorship Fee: $15,000 each

Sponsorship Fee: $10,000 each Limited to one (1) sponsor per day

Limited to one (1) sponsor per session.

Call Today! 202.974.2363 or jstalknecht@nmhc.org

18 l 2014 NMHC Partner Guide

SPONSOR

2014 NMHC OpTech (Multifamily Business Operations and Technology Conference & Exposition) (Continued)

November 17-19, 2014 ı Hilton Orlando Bonnet Creek ı Orlando, FL conference program Advertisements

A professionally bound, 4-color publication, the meeting book is a hand-held pocket directory, with tabs, given to over 900 conference participants at registration. It contains valuable information, including brief descriptions of exhibitors and sponsors, as well as the conference schedule, special notices and other related items of interest. This publication serves as a handy reference throughout the year. A sponsor’s full-page logo and/ or advertisement is prominently displayed on one of the main pages of the meeting book (Back Cover, Inside Front Cover, Inside Back Cover, Page 1 or Tabbed Pages). Sponsorship includes two (2) complimentary conference registrations for members of a sponsor’s company. For tabbed pages, each advertising sponsorship includes one (1) complimentary conference registration. Logo and 4-color ad to be provided by sponsor.

Back Cover Sponsorship Fee: $25,000 Limited to one (1) sponsor

Inside Front Cover Sponsorship Fee: $20,000 Limited to one (1) sponsor

Inside Back Cover Sponsorship Fee: $15,000 Limited to one (1) sponsor

Page 1 Ad Specifications Trim size: 4’’ x 9’’ – Live area: 3.25’’ x 8.625’’ – Bleed size: 4.25’’ x 9.25’’. Please submit high-resolution, 4-color art in one of the following formats: eps (outline all type), tif, pdf (embed all fonts) or jpg. All ad art must be received no later than October 15, 2014, to be included in the meeting book. Please call NMHC for more detailed specifications.

Tabbed Page Ad Specifications Trim size: 4’’ x 9’’ – Live area: 3.25’’ x 8.625’’ – Bleed size: 4.25’’ x 9.25’’. Please submit high-resolution, 4-color art in one of the following formats: eps (outline all type), tif, pdf (embed all fonts) or jpg. All ad art must be received no later than September 30, 2014, to be included in the meeting book. Please call NMHC for more detailed specifications.

Continental Breakfast and Refreshment Breaks This sponsorship guarantees your presence at every continental breakfast and food and beverage break (Tuesday and Wednesday). This sponsorship includes signage on the buffet tables for breakfast and breaks and at the entrance to the room during breakfast, as well as a listing in the conference schedule. Sponsorship includes two (2) complimentary conference registrations for members of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $10,000 each Limited to one (1) sponsor per day

“Corporate Logo” Bottled Water For conference attendees seeking refreshment, bottles of water with the sponsoring firm’s name and logo prominently displayed on the label will be the essential beverage for attendees and seen in attendees’ hands throughout the conference. Sponsorship includes two (2) complimentary conference registrations for members of the sponsor’s company.

Page 1 Sponsorship Fee: $20,000 Limited to one (1) sponsor

Company to provide its 4-color logo as a jpg or eps file.

Tabbed Pages Sponsorship Fee: $3,000 each

Sponsorship Fee: $30,000

Limit of available tabbed pages/ad space pending final layout

Limited to one (1) sponsor

Cover Ad Specifications Trim size: 4.5’’ x 9’’ – Live area: 3.75’’ x 8.625’’ – Bleed size: 4.75’’ x 9.25’’. Please submit high-resolution, 4-color art in one of the following formats: eps (outline all type), tif, pdf (embed all fonts) or jpg. All ad art must be received no later than October 15, 2014, to be included in the meeting book. Please call NMHC for more detailed specifications.

19 l 2014 NMHC Partner Guide

SPONSOR

2014 NMHC OpTech (Multifamily Business Operations and Technology Conference & Exposition) (Continued)

November 17-19, 2014 ı Hilton Orlando Bonnet Creek ı Orlando, FL

Door hanger/do not disturb card This handy and highly visible DND door hanger will be seen on all attendees’ hotel doors at the conference with your company logo. The cost of the door hanger with printing and delivery are not included in the sponsor fee and are to be provided by the sponsor and approved by NMHC. Sponsorship includes two (2) complimentary conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 Limited to one (1) sponsor

General Sessions Five (5) general sessions will take place during the conference. Each general session is available to one (1) sponsor per session. Sponsorship includes special signage at the entrance to the session, the option of providing a limited-page brochure for each session attendee (cost of brochure is not included in sponsor fee and is to be provided by sponsor and approved by NMHC), a special listing in the conference meeting book and two (2) complimentary conference registrations for members of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Opening General Session Sponsorship Fee: $35,000

Sponsorship Fee: $30,000 Limited to one (1) sponsor

In-Room TV Channel Advertising Show conference attendees what your company is all about! The hotel’s in-room, dedicated TV channel will run your company’s standard DVD, with audio, in rooms throughout the hotel during the course of the conference. The advertisement you provide will loop continuously, 24/7. The length of the ad is only restricted by the length/capacity of the DVD. The content of the advertisement must be clearly directed at the NMHC OpTech attendees and state that your company is a sponsor of the conference. The DVD must be approved by NMHC in advance of the conference. DVD production cost is the responsibility of the sponsor. NOTE: The hotel and NMHC do not endorse any company’s products or services. This sponsorship includes two (2) complimentary conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 Limited to one (1) sponsor

ipad cover Showcase your logo at the conference and thereafter on the iPad cover by protecting meeting attendees’ personal iPads. This cover has a long shelf life and is sure to please iPad and tablet owners.

Limited to one (1) sponsor

Sponsorship includes two (2) complimentary conference registrations for members of the sponsor’s company.

Additional General Sessions Sponsorship Fee: $25,000 each

Sponsorship Fee: $35,000

Limited to one (1) sponsor per session

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Limited to one (1) sponsor

SPONSOR

2014 NMHC OpTech (Multifamily Business Operations and Technology Conference & Exposition) (Continued)

November 17-19, 2014 ı Hilton Orlando Bonnet Creek ı Orlando, FL

mini speakers Place your company logo on an item conference participants can use with their phone, iPad, tablet or iPod at the conference, work or on the go. Sponsorship includes two (2) complimentary conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 luggage grip Make traveling with luggage more pleasant by sponsoring the brightly colored comfort grip. The luggage grip will include your logo and will be easily spotted on the airport luggage carousel.

Limited to one (1) sponsor

Mobile App

Sponsorship includes two (2) complimentary conference registrations for a member of the sponsor’s company.

Through Mobile App, attendees will be able to access on their mobile device the conference agenda, exhibitor and sponsor information, and local eateries and places to see before and throughout the conference.

Company to provide its 4-color logo as a jpg or eps file.

Sponsor’s logo will appear on the MobileApp pages.

Sponsorship Fee: $20,000 Limited to one (1) sponsor

Luggage Tags Help conference attendees avoid the risk of picking up someone else’s luggage, with tags featuring your logo. Sponsorship includes two (2) complimentary conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 Limited to one (1) sponsor

Memory/Storage Sticks These 4 gigabyte, USB port memory/storage sticks have the sponsor’s name/logo imprinted on it. Easily portable, these on-the-go universal memory devices are extremely popular and versatile, and can be used for storage of presentations, documents, games or other materials. Sponsorship includes two (2) complimentary conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 Limited to one (1) sponsor

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Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $20,000 Limited to one (1) sponsor

Mobile Card Holder The mobile card holder is a silicone rubber wallet that sticks to phones and cases. It holds business cards, credit card or other cards you need to access easily. The sponsor’s logo placed on the front of the wallet will be seen well after the show ends! Sponsorship includes two (2) complimentary meeting registrations for members of a sponsor’s company. Company to provide its 4-color logo as an eps file.

Sponsorship Fee: $15,000 Limited to one (1) sponsor

SPONSOR

2014 NMHC OpTech (Multifamily Business Operations and Technology Conference & Exposition) (Continued)

November 17-19, 2014 ı Hilton Orlando Bonnet Creek ı Orlando, FL Networking Reception (Monday)

Monday evening’s Networking Reception is held in the exhibit hall. This event is heavily attended and affords the casual atmosphere conducive to settling into the conference, discussing the sessions ahead, arranging for dinner meetings with colleagues and technology service providers, as well as discussing technology issues in a social atmosphere. The reception is hosted with an open bar serving premium brand liquors, wines and imported and domestic beers. The whiteglove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. To add an extra sparkle to the evening’s event, a signature cocktail will be named after your company and served during the reception. Sponsorship includes special signage at the reception facility, cocktail napkins with your company logo imprinted, a small note creatively positioned on the butlers’ hors d’oeuvre trays, a special listing in the conference meeting book and two (2) complimentary conference registrations for members of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 each Limited to two (2) sponsors

Networking Reception (tuesday) Tuesday evening’s networking reception is held in the exhibit hall. This event has high attendance and affords the casual atmosphere conducive to networking and discussing the various technology-related subjects addressed during the day, as well as having extended conversations with industry colleagues and technology service providers. The reception is hosted with an open bar serving premium brand liquors, wines and imported and domestic beers. The white-glovepassed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. To add an extra sparkle to the evening’s event, a signature cocktail will be named after your company and served during the reception. Sponsorship includes special signage at the reception facility, cocktail napkins with your company logo imprinted, a small note creatively positioned on the butlers’ hors d’oeuvre trays, 22 l 2014 NMHC Partner Guide

a special listing in the conference meeting book and two (2) complimentary conference registrations for members of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 each Limited to two (2) sponsors

Newspaper Delivery On Tuesday and Wednesday mornings, get the first message of the day to conference attendees with the headlines when the newspaper with your printed logo is delivered to the front door of the room of each attendee staying at the conference hotel. Sponsorship includes one (1) complimentary conference registration for a member of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $10,000 each Limited to one (1) sponsor per day

Notebook Folios More than a simple notepad, the notebook folio is carefully selected for its quality, durability and utility. Used by all attendees during the conference for taking notes, the notebook folio prominently displays the sponsor’s logo. Sponsorship includes two (2) complimentary conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 Limited to one (1) sponsor

Organizer (tech trap) Place your company’s logo on this multi-purpose organizer. The Tech Trap can be used to hold a variety of items, including iPad, ink pens, highlighters and cell phone. Easy to carry to a meeting or on the go. Sponsorship includes one (1) complimentary conference registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 Limited to one (1) sponsor

SPONSOR

2014 NMHC OpTech (Multifamily Business Operations and Technology Conference & Exposition) (Continued)

November 17-19, 2014 ı Hilton Orlando Bonnet Creek ı Orlando, FL

reader board ad Visually impactful, your message can be viewed thoughout the hotel on the daily reader boards during the conference. The cost of the electronic ad is not included in the sponsorship fee and it to be provided by the sponsor and approved by NMHC. Sponsorship includes two (2) complimentary conference registrations for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 Post-It® Notes Your company’s logo will go on the front of this handy booklet of sticky notes/flags. Sponsorship includes one (1) complimentary conference registration for a member of the sponsor’s company. Sponsorship Fee: $15,000

Limited to one (1) sponsor

Recycling Kiosks Promoting recycling provides an opportunity for your company to show its environmental consciousness and help reduce the carbon footprint of the meeting. Stationed throughout the conference meeting space will be recycling bins upon which the sponsor may place their company logo.

Limited to one (1) sponsor

Prize Giveaways NMHC will be giving away a total of eight (8) prizes during the conference in the exhibit hall. During lunche on Tuesday and Wednesday, and receptions on Monday and Tuesday evenings, NMHC will hold a prize drawing to giveaway either a gift card for $250 and an Apple® iPad mini®, a Vespa, or a surprise grand prize during each event. The sponsor(s) will host the drawing and, in addition to meeting materials and sign recognition, NMHC will acknowledge the sponsor(s) as part of the gift giveaway announcements. Sponsorship includes one (1) complimentary conference registration for a member of a sponsor’s company.

Sponsorship includes one (1) complimentary conference registration for a member of the sponsor’s company. Sponsorship Fee: $5,000 Limited to one (1) sponsor

Relaxation area in the park Sponsor an area for attendees to relax in the park in the exhibit hall. Sponsor must be an exhibiting company. Sponsorship includes special signage in the area and one (1) complimentary conference registration for a member of the sponsor’s company. Sponsorship Fee: $5,000

Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $5,000 For each Gift Card or Apple® iPad® mini (total six (6) sponsors)

Sponsorship Fee: $25,000 For the Vespa (total one (1) sponsor)

Sponsorship Fee: $50,000 For one special grand prize (total one (1) sponsor)

Limited to one (1) sponsor

social lounge & charging station Free, unlimited Internet access is a must-have for any conference attended by senior executives and upper-level management, and they will find it at the Cyber Café. The Café includes a PDA charging station. As such, this is one of the most visible sponsorships available. The sponsor is identified by special signage at the entrance to the Café, as well as on customized screen savers at each terminal. Sponsorship includes two (2) complimentary conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 Limited to one (1) sponsor

23 l 2014 NMHC Partner Guide

SPONSOR

2014 NMHC OpTech (Multifamily Business Operations and Technology Conference & Exposition) (Continued)

November 17-19, 2014 ı Hilton Orlando Bonnet Creek ı Orlando, FL Sports Bottles

A durable stainless steel bottle for carrying a favorite beverage while exercising, this sponsorship item will be permanently embossed with the sponsoring firm’s name and logo. Sponsorship includes two (2) complimentary conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 Limited to one (1) sponsor

Stylus for Touch-Screen Devices Your company’s logo will be placed on a 3-in-1 stylus pen that works on any touch-screen device. It also serves as an ink pen and LED flashlight! Sponsorship includes two (2) complimentary conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 Limited to one (1) sponsor

Travel Mugs Your company’s logo will be placed on a durable mug that attendees can carry with them. Sponsorship includes two (2) complimentary conference registrations for members of the sponsor’s company.

Turndown Service/In-Room Drop Your company’s kind gesture will leave a lasting impression on the minds of conference attendees as they get into bed after a busy day on Monday and Tuesday. An amenity and message will be placed on the guest’s bed each night. The cost of the amenity, delivery and message is not included in the sponsor fee and is to be provided by the sponsor and approved by NMHC. Sponsorship includes two (2) complimentary conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $15,000 per night Limited to one (1) sponsor each night (Monday and Tuesday only)

Walk-Around Networking Luncheon in the Exhibit Hall (tuesday) This event is attended by all conference participants. The networking luncheon sponsorship includes special mention in the conference meeting book, signage at the entrance to the dining facility/exhibit hall and the option of providing a gift with the sponsor’s logo (cost of item not included in sponsor fee and is to be provided by the sponsor and approved by NMHC) to attendees. Sponsorship includes two (2) complimentary conference registrations for members of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 each Limited to two (2) sponsors

Walk-Around Networking Luncheon in the Exhibit Hall (wednesday) This event enjoys full participation from attendees. The networking luncheon sponsorship includes special mention in the conference meeting book, signage at the entrance to the dining facility/exhibit hall and the option of providing a gift with the sponsor’s logo (cost of item not included in sponsor fee and is to be provided by the sponsor and approved by NMHC) to attendees.

Company to provide its 4-color logo as a jpg or eps file.

Sponsorship includes two (2) complimentary conference registrations for members of a sponsor’s company.

Sponsorship Fee: $15,000

Company to provide its 4-color logo as a jpg or eps file.

Limited to one (1) sponsor

Sponsorship Fee: $25,000 each Limited to two (2) sponsors

24 l 2014 NMHC Partner Guide

SPONSOR

2014 NMHC OpTech (Multifamily Business Operations and Technology Conference & Exposition) (Continued)

November 17-19, 2014 ı Hilton Orlando Bonnet Creek ı Orlando, FL Wi-Fi Service

Attendees want to be connected at all times. Your company can give attendees Wi-Fi access in the general sessions and meeting rooms throughout the conference. Sponsorship includes special signage in the registration area and two (2) complimentary conference registrations. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 Limited to one (1) sponsor

Wireless Computer Mouse Used with a wireless mouse (a pointing device) is easily portable and allows users to work without a cord connected to a computer. The sponsor’s name/logo will be imprinted on the mouse. Sponsorship includes two (2) complimentary conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $25,000 Limited to one (1) sponsor

25 l 2014 NMHC Partner Guide

Call Today! 202.974.2363 or jstalknecht@nmhc.org

SPONSOR

NMHC Emerging Leaders Event NMHC’s Emerging Leaders Program offers emerging leaders an opportunity to meet and interact with their peers through national and regional networking events. It also hosts forums where participants can meet and learn from top industry leaders. Currently, the Emerging Leaders Program hosts two types of events — a Speaker Series that features industry leaders in a “fireside chat” format followed by a reception, and standalone regional networking receptions. These events will be held quarterly at different locations around the country.

Event Sponsor Being an Event Sponsor of either the Speaker Series or a regional networking receptions affords your company the greatest exposure to meeting attendees. These sponsorships include the sponsor’s logo on the NMHC website and in marketing emails. Sponsorship includes one (1) complimentary registration for a member of a sponsor’s company. Company to provide its 4-color logo as a jpg or eps file.

Sponsorship Fee: $5,000 per Event

Participation is restricted to employees of NMHC member firms who are under 40 years of age and have at least five years’ experience in the apartment industry.

Call Today! 202.974.2363 or jstalknecht@nmhc.org

26 l 2014 NMHC Partner Guide

SPONSOR 2014 NMHC Branding and Sponsorship Request Form Branding Opportunities ❏ Market Trends..........................................................$60,000 ❏ NMHC Apartment Wire............................................$48,000 ❏ NMHC Multifamily Markup......................................$48,000 ❏ Student Housing Research Report......................$2,000 each 2014 NMHC Apartment Strategies Outlook Conference ❏ Overall Sponsor................................................$15,000 each 2014 NMHC Annual Meeting ❏ After-Dinner Bash (Wednesday) ❏ Entertainment.....................................................$25,000 ❏ Food, Beverages and Cigars................................$25,000 ❏ Agenda At-A-Glance................................................$15,000 ❏ Annual Dinner (Wednesday).............................$25,000 each ❏ Annual Dinner Reception (Wednesday).............$25,000 each ❏ Board of Directors Breakfast (Wednesday)................$25,000 ❏ Keynote Speaker (Wednesday)...............................$100,000 ❏ Keynote Speaker (Thursday)...................................$150,000 ❏ Meeting Portfolios....................................................$25,000 ❏ Mobile App..............................................................$25,000 ❏ Networking Breakfast (Wednesday)..................$15,000 each ❏ Networking Breakfast (Thursday)......................$15,000 each ❏ Refreshment Break (Tuesday)............................$10,000 each ❏ Refreshment Break (Wednesday)......................$10,000 each ❏ Refreshment Break (Thursday)..........................$10,000 each ❏ Social Lounge...........................................................$25,000 ❏ Turndown Service/In-Room Drop..............................$15,000 ❏ Tuesday Night ❏ Wednesday Night ❏ Welcome Reception (Tuesday)..........................$25,000 each ❏ Wi-Fi Service............................................................$25,000 2014 NMHC Research Forum ❏ Overall Sponsor..................................................$2,500 each 2014 NMHC Apartment Strategies/Finance Conference ❏ Overall Sponsor................................................$15,000 each 2014 NMHC Spring Board of Directors Meeting ❏ Agenda At-A-Glance................................................$15,000 ❏ Board of Directors Breakfast.............................$15,000 each ❏ Board Dinner....................................................$15,000 each ❏ Board Dinner Speaker..............................................$25,000 ❏ General Session Keynote Speaker.............................$25,000 ❏ Meeting Portfolios....................................................$15,000 ❏ Notepad...................................................................$15,000 ❏ Reception.........................................................$25,000 each ❏ Refreshment Breaks....................................................$5,000 ❏ Turndown Service/In-Room Drop..............................$15,000 ❏ Wi-Fi Service............................................................$15,000

27 l 2014 NMHC Partner Guide

2014 NMHC Fall Board of Directors & Advisory Committee Meeting ❏ Agenda At-A-Glance................................................$15,000 ❏ Board Dinner................................................... $25,000 each ❏ Buses to Capitol Hill.................................................$15,000 ❏ Dinner Speaker........................................................$25,000 ❏ General Session........................................................$25,000 ❏ (Opening) Keynote Speaker......................................$25,000 ❏ Lunch on Capitol Hill................................................$25,000 ❏ Meeting Portfolio.....................................................$15,000 ❏ Networking Breakfast...............................................$15,000 ❏ Notepad...................................................................$15,000 ❏ Reception........................................................ $25,000 each ❏ Refreshment Breaks..................................................$10,000 ❏ Turndown Service/In-Room Drop......................$15,000 each ❏ Tuesday Night ❏ Wednesday Night ❏ Wi-Fi Service............................................................$15,000 2014 NMHC Student Housing Conference & Exposition ❏ Overall Sponsor............................................... $20,000 each ❏ Mobile App..............................................................$20,000 ❏ Wi-Fi Service............................................................$15,000 ❏ Conference Program Advertisments.........................$15,000 ❏ Back Cover..........................................................$20,000 ❏ Inside Front Cover...............................................$15,000 ❏ Inside Back Cover................................................$10,000 ❏ Tabbed Pages............................................... $2,500 each 2014 NMHC OpTech (Multifamily business Opera tions and Technology Conference & Exposition) ❏ Breakout Sessions.................................................. $15,000 ❏ Charger Set............................................................ $25,000 ❏ Conference Bags............................................. $30,000 each ❏ Conference Daily Publication........................... $10,000 each ❏ Tuesday ❏ Wednesday ❏ Conference Program Advertisements ❏ Back Cover..........................................................$25,000 ❏ Inside Front Cover...............................................$20,000 ❏ Inside Back Cover................................................$15,000 ❏ Page 1................................................................$20,000 ❏ Tabbed Pages............................................... $3,000 each ❏ Continental Breakfast and Refreshment Breaks............................................................. $10,000 each ❏ “Corporate Logo” Bottled Water.............................$30,000 ❏ Social Lounge and Charging Station.........................$25,000 ❏ Door Hanger/Do Not Disturb Card............................$15,000 ❏ General Sessions................ $25,000 per sponsor, per session ❏ (Opening) General Session.......................................$35,000 ❏ Hotel Room Key Cards.............................................$30,000 ❏ In-Room TV Channel Advertising..............................$15,000 ❏ iPad Cover...............................................................$35,000 ❏ Luggage Grip...........................................................$20,000 ❏ Luggage Tags...........................................................$15,000 ❏ Mobile Card Holder..................................................$15,000 ❏ Memory/Storage Sticks.............................................$25,000 ❏ Mini Speaker............................................................$25,000 ❏ Mobile App..............................................................$20,000

SPONSOR ❏ Networking Luncheon in the Exhibit Hall......... $25,000 each ❏ Tuesday Luncheon ❏ Wednesday Luncheon ❏ Networking Reception in the Exhibit Hall......... $25,000 each ❏ Monday ❏ Tuesday ❏ Newspaper Delivery......................................... $10,000 each ❏ Tuesday ❏ Wednesday ❏ Notebook Folios..................................................... $25,000 ❏ Organizer (Tech Trap).............................................. $15,000 ❏ Post-it Notes......................................................... $15,000

❏ Reader Board Ad......................................................$15,000 ❏ Recycling Kiosks....................................................... $5,000 ❏ Relaxation Area in the Park.............................. $5,000 each ❏ Sports Bottles......................................................... $15,000 ❏ Stylus for Touch Screen Devices.............................. $25,000 ❏ Travel Mugs............................................................ $15,000 ❏ Turndown Service/In-Room Drop................... $15,000 each ❏ Monday Night ❏ Tuesday Night ❏ Wi-Fi Access........................................................... $25,000 ❏ Wireless Computer Mouse..................................... $25,000

❏ Prize Giveaway...................................................... $15,000 ❏ Gift Card............................................................. $5,000 ❏ Apple iPad® mini.................................................. $5,000 ❏ Vespa................................................................ $25,000 ❏ Grand Prize........................................................ $50,000

2014 NMHC Emerging Leaders Events ❏ 2014 NMHC Emerging Leaders Event.............. $5,000 each NOTE: All Chairman’s Circle sponsors receive priority choices.

Company Information Firm Name______________________________________________________________________________________________________ (as it will appear in program and on signage)

Name___________________________________________________________________________________________________________ Title____________________________________________________________________________________________________________ Address_________________________________________________________________________________________________________ City_______________________________________________ State___________ ZIP CODE____________________________________ Phone (with Extension)_______________________________________ Fax_________________________________________________ E-mail Address___________________________________________________________________________________________________ Signature___________________________________________ Date_______________________________________________________ By completing and returning this form to NMHC, I have read and agreed to the terms/conditions listed. Payment Information ❏ Please bill us immediately at the address above ❏ Check enclosed ❏ Credit card payment (circle one) Visa | MasterCard | American Express Acct. Number:_______________________________________________________ Exp. Date:__________________________________ Name______________________________________________________________ Signature___________________________________ (as it appears on card)

(required)

Return both pages of this completed Sponsorship Request Form with payment to: NMHC Sponsorships, P.O. Box 37091, Baltimore, MD 212973091. Please make checks payable to the National Multifamily Housing Council. Credit card payments are also be accepted. Should your company require an invoice prior to making payment, fax or email BOTH PAGES of this Request Form with your request for an invoice to the attention of Julie Stalknecht at 202-775-0112 (fax) or jstalknecht@nmhc.org.

28 l 2014 NMHC Partner Guide

SPONSOR 2014 NMHC Branding and Sponsorship Request Form Submission Instructions • Refer to the individual sponsorship descriptions listed on the prior pages for complete details of each sponsorship. • Indicate the sponsorship(s) desired by checking the box next to the item. • Complete the primary contact information of the sponsoring firm, select method of payment and return the signed request form. If returned via fax or email without payment, NMHC will invoice you. Company Logo E-mail a high-resolution color graphic data copy of your company logo to dholland@nmhc.org for inclusion in our sponsor recognition listing. Logos may be in one of the following formats: eps (please outline all fonts), tif or jpg. NOTE: All sponsor logos will be given the same amount of “real estate” (print space). Terms of Sponsorship and Advertising By returning the signed form, our firm commits to sponsoring the 2014 NMHC meeting designated or commits to advertising in either the 2014 NMHC Student Housing Conference & Exposition meeting book or the NMHC OpTech (Multifamily Business Operations and Technology Conference & Exposition) meeting book as indicated in the materials as set forth. We also understand that sponsorship of a conference, meeting or forum, or advertising in a meeting book, does not imply or create an expectation that our firm will be allowed to be a part of any education sessions. Cancellation of an ad will result in the forfeiture of a 15% retraction/administrative fee. Our firm understands that on sponsorship items where space permits, the NMHC logo will be added to the sponsored items in addition to our company logo (no taglines allowed). NMHC will produce all sponsored items and reserves the right to substitute an item if needed. Companies that request a sponsorship item that takes place in or is affiliated in any way with an exhibit hall are not eligible to sponsor that item unless they are a confirmed and fully paid exhibitor. Chairman’s Circle and Friends of the Council monies only apply to meeting opportunities. Return the completed Request Form with payment promptly to: NMHC Sponsors, P.O. Box 37091, Baltimore, MD 21297-3091. Please make checks payable to the National Multifamily Housing Council.

29 l 2014 NMHC Partner Guide

Should your company require an invoice prior to making payment, fax or email the Request Form with your request for an invoice to the attention of Julie Stalknecht at 202/775-0112 (fax) or jstalknecht@nmhc.org. Sponsoring with Competitors Certain sponsorship items are designed to permit more than one company to participate. Each of the sponsors for these items will have equal representation in the size of their logo images and/ or company name. The ordering of each sponsor’s logo image will be on an alphabetical basis. There will be no competitive company or category lockouts on any event. Contact Julie Stalknecht at jstalknecht@nmhc.org or 202/974-2363 if you have any questions.

exhibit Additionally, if a member, an exhibitor’s NMHC membership dues must be fully paid prior to booth assignment. If your booth choices are not open at the time of assignment, we will assign the next best space for exposure to attendee traffic and as close to the type of request first made. Booth Rental includes:

NMHC provides the opportunity for our partners to network one-on-one with the leaders and decision makers in student housing. Preliminary Exhibit Information and Schedule Exhibit space is limited The exhibit area and surrounding foyers and meeting space will be focus locations for networking during meals and the reception. Exhibit hours have not been scheduled during the educational sessions to allow exhibitors the opportunity to participate in the conference and continue networking with attendees. Exhibitor Move-In Tuesday, September 30, 2014

9:00 AM - 3:00 PM

Exhibit Schedule Tuesday, September 30, 2014 Reception

5:30 PM - 7:00 PM

Wednesday, October 1, 2014 Lunch Reception

Noon - 1:30 PM 5:30 PM - 7:30 PM

Exhibitor Move-Out Wednesday, October 1, 2014 Thursday, October 2, 2014

7:30 PM - 9:30 PM 8:00 AM - 10:00 AM

Booth Assignments Fully paid booths will be assigned starting April 15, 2014, based on the following, in order of priority: (1) number of years the company/division has exhibited; (2) NMHC sponsorship; (3) company membership level in NMHC; and (4) date the Booth Request Form is received. NOTE: Please check your booth location assignment for conflict with competitors. If your booth location needs to be changed, contact NMHC immediately. Booth assignments are dependent upon receipt of the Booth Request Form, receipt of payment and booth availability.

30 l 2014 NMHC Partner Guide

• B asic booth set-up – pipe and drape forming 3 ft. high side rails and 8 ft. high backdrop • B ooth identification sign with company name and booth number • A isle carpeting and aisle carpet cleaning ( Exhibit Hall is carpeted) • S ecurity service • C omplimentary badges: one (1) full conference and two (2) Exhibit Hall-only for company personnel with one (1) paid 10’ x 10’ booth (Exhibit Hall-only badges can be upgraded to a full conference badge for $350 each) • E xposure to over 500 targeted executive-level, decisionmaking attendees at the conference • E xhibitor recognition listing with booth number on NMHC web site • E xhibitor recognition listing in conference materials • E xhibitor Services Manual e-mailed to confirmed exhibitors and posted on NMHC web site in early July 2014 Exhibit Fees, Terms and Conditions The early-bird booth rental fees are $2,600 for members and $3,200 for nonmembers, per 10’ x 10’ booth when you apply by April 15, 2014. After April 15, the rate becomes $2,900 for members and $3,700 for nonmembers. A 10’ x 10’ booth includes one (1) complimentary full conference registration and two (2) complimentary Exhibit Hall-only badges. Exhibit Hall-only badges can be upgraded to conference badges for $350 each (limit of three (3) badges per 10’ x 10’ booth). The approximate value of a conference badge is $600. Full booth payment should accompany the completed Booth Request Form and be returned to the address listed on the form. Signing up for a booth early will allow your company to take advantage of the advance promotional opportunities. Credit card payments will be accepted. If your company’s accounting department requires an invoice prior to submitting payment, please contact NMHC. Membership in NMHC is not required to exhibit. Following receipt of the Booth Request Form at the NMHC office, a confirmation of receipt will be emailed to your company contact listed on the form. See the current exhibit hall floor plan at www.nmhc.org/shc14floorplan

STUDENT HOUSING CONFERENCE exhibit Booth Request Form and Guidelines

2014 NMHC Student Housing Conference & Exposition September 30 – October 2, 2014 l Palmer House Hilton l Chicago, IL

This request form is an application and contract for exhibit space at the 2014 NMHC Student Housing Conference & Exposition, between the National Multifamily Housing Council and your company (Exhibitor). It will become effective upon written acceptance by NMHC.

Exhibit Booth Request Company Name____________________________________________________________________________________________________ (If your company has changed its name since its last participation in an NMHC event, please list the previous name below.)

Previous Company Name____________________________________________________________________________________________ (If different than current name)

Important for booth assignment process: Please indicate the type of product/service your company will be exhibiting_______________________________________________ (e.g., property management software, furniture)

Contact Name of person handling your booth__________________________________________________________________________ (This person will receive all communications on behalf of your company.)

Title____________________________________________________ Email_____________________________________________________ Street Address_____________________________________________________________________________________________________ City_______________________________________State_______________________________ZIP CODE____________________________ Phone_____________________________________Ext._______________Fax__________________________________________________ Website___________________________________________________________________________________________________________ Check your booth size preference: ❏ 10’ x 20’ (200 sq. ft.) List 2 locations in each slot below ❏ 10’ x 10’ (100 sq. ft.) Other________ See the current exhibit hall floor plan at www.nmhc.org/SHC14floorplan List your top 6 (or 12) preferred booth locations: 1. _______________ 2. _______________ 3. ______________ 4. ________________ 5. _______________ 6. ________________ Our company prefers not to be located next to the following competitive firms: 1._____________________________________________________ 4._________________________________________________________ 2._____________________________________________________ 5._________________________________________________________ 3._____________________________________________________ 6._________________________________________________________ It is understood that by submitting this application for exhibit space, your company and its representatives agree to abide by the rules and regulations governing the 2014 NMHC Student Housing Conference & Exposition in general and as outlined on the following page, in the Exhibitor & Sponsor Partner Guide and in the Exhibitor Services Manual. This application, when accepted by the National Multifamily Housing Council and payment is made, becomes a contract.

Signature_______________________________________ Printed Name___________________________________ Date____________ Return both sides of this completed Booth Request Form via fax or email to the attention of Deanita Holland at 202-775-0112 (fax) or dholland@nmhc.org. Payment Information The early-bird booth rental fees are $2,600 for members/$3,200 for non members, per 10’ x 10’ booth when you apply by April 15, 2014. After April 15, 2014, the rate becomes $2,900 for members/$3,700 for non members. A 10’ x 10’ booth includes one (1) full conference badge and two (2) Exhibit Hall-only badges for company personnel. Please note, NMHC will invoice your company after booth assignments have been finalized. q Please bill us at the address above

q Check enclosed

q Credit card payment (circle one – Mastercard / Visa / American Express)

Credit card number ___________________________________________ Expiration date________________________________________ Name as it appears on card _____________________________________ Signature____________________________________________ (Required)

31 l 2014 NMHC Partner Guide

STUDENT HOUSING CONFERENCE exhibit Booth Request Form and Guidelines

2014 NMHC Student Housing Conference & Exposition September 30–October 2, 2014 l Palmer House Hilton l Chicago, IL 1. Eligible Exhibits: NMHC reserves the right to determine the eligibility of any company or product to exhibit in the Conference and the right to reject or cancel any application and/or limit space assigned to any one company. 2. Limitation of Exhibitors: NMHC reserves the right to stop or remove from the Conference any exhibitor or representative(s) who, in the opinion of NMHC, is objectionable or detracts from the dignity of the Conference. 3. Exhibitor Due Diligence: NMHC makes no representation concerning any sponsor or its products or services, and the admission to the Conference of any sponsor or exhibitor constitutes neither an endorsement, a recommendation, nor a representation by NMHC of any exhibitor or sponsor, or its products or services. 4. Assignment of Space: Fully paid booths will be assigned based on the following, in order of priority: (1) number of years the company/division has exhibited; (2) Conference sponsorship; (3) company membership level in NMHC; and (4) date the Booth Request Form is received. NOTE: Please check your booth location assignment for conflict with competitors. If your booth location needs to be changed, contact NMHC immediately. Proximity to competitors is each supplier’s responsibility. Booth assignments are dependent upon receipt of the Booth Request Form, receipt of payment and booth availability. One exhibit point is assigned to each company that exhibits annually at the NMHC Student Housing Conference & Exposition, regardless of the number of booths purchased. Past exhibit points will be forfeited for any company that does not exhibit consecutively from year to year. Additionally, if a member, an exhibitor’s NMHC membership dues must be fully paid prior to booth assignment. If your booth choices are not open at the time of assignment, we will assign the next best space for exposure to attendee traffic and as close to the type of request first made. 5. Cancellation of Contract/Downsizing: A. Cancellation/Downsizing by Exhibitor: 1. No refunds for downsizing or cancellation will be made. 2. Your exhibit payment is non-transferable. B. Cancellation by NMHC: Notice of cancellation of exhibit space may be given to an exhibiting company according to the terms as invoiced. If full payment has not been received at the NMHC office, notice of cancellation shall be in writing and mailed to the exhibiting company. In the event of cancellation by NMHC, the exhibitor’s payment will be non-refundable. 6. Co-Exhibiting or Subletting of Exhibit Space: One company is allowed to exhibit per booth. Exhibitors are prohibited from subletting any part of the space allotted to them or exhibiting in their space any merchandise or advertising materials that are not a part of their product lines, unless authorized by NMHC. 7. Liability: Exhibitor agrees to, at all times, protect and defend, save and hold forever harmless, and fully indemnify the National Multifamily Housing Council and the Palmer House Hilton, and their leadership and employees, from and against any and all claims, actions, losses, damages, costs (including reasonable attorney’s fees), liability charges, or expenses arising out of or in conjunction with (1) any property or personal injury or other occurrence to any property or person(s), including the exhibitor, its agents, employees, and business invitees, which arises out of or is in conjunction with the exhibitor’s occupancy and use of the exhibition premises or any part thereof, and, further, (2) any alleged violations of any law or ordinance occasioned by the intentional or negligent actions of the exhibitor, its agents, employees, and business invitees. NMHC and the Palmer House Hilton expressly disclaim any possible liability for the safety of the exhibitor’s property or exhibit against robbery, fire, water, accidents of any sort, or injury or damage from any other cause. Should any loss by theft occur, the exhibitor agrees to report it to the security person on duty, hired by the exhibit management or the hotel, immediately. 8. Security Guidelines for Exhibitors: A. Avoid leaving valuable items unattended or articles in the booth during nonexhibit hours. B. If possible, cover your display with a flameproof drop cloth during non-exhibit hours. C. Run wire or cable through as many items as possible and lock them during non-exhibit hours. D. Remove pertinent component parts from display or floor models not being used for demonstration during non-exhibit hours. E. Never leave your booth unattended during exhibit hours. Do not hesitate to report to NMHC staff any suspicious person(s) in the exhibit area. F. Pack all of your equipment products as soon as move-out starts and make sure all labels are properly made out. G. At commencement of move-out, remove small articles of value.

32 l 2014 NMHC Partner Guide

9. Booth Construction/Design/Layout: A. Standard booth equipment will consist of an 8 ft. back wall of draperies with aluminum uprights and 3 ft. high divisional side rails covered with matching or contrasting draperies. B . To allow an unobstructed view of booths, exhibitors are not permitted to have their booths and backdrops exceed 8 ft. in height for linear booths. Backdrops/ backgrounds 8 ft. in height may extend forward no more than 5 ft. from the back wall. Consult NMHC if you have questions or require a diagram for clarification. 10. Mergers and Buyouts: In the case of exhibiting companies that have either merged with, been purchased by, or have purchased another company and merged their booth space, the new company will receive the points earned by the company that had the higher point total, if requested in writing by the merged company. The priority points will not be combined. 11. Joint Ventures/Co-Marketing: Definition – The definition of a joint venture/ co-marketing agreement is that in which two or more companies are developing, manufacturing, producing, or distributing the same product. In this case, it refers to companies that may have entered into joint ventures or co-marketing agreements and wish to exhibit in a manner best describing their joint agreement. Companies having such a business agreement may choose to: A. Be aligned on the exhibit floor adjacent to each other in order to jointly promote the specific product; or B. Be represented by only one of the companies in the agreement utilizing exhibit space, but displaying through signage that the product is a joint venture/co-marketed product; or C. Exhibit in one booth under the joint venture name with one exhibit manager contact coordinating all joint venture booth staff and activities (registration badges, show guide listings, etc., which are subject to show management policies). If the companies having the agreement wish to have their space located adjacent to each other, both companies should submit such in writing, with their applications, a cover letter initiating the request. A copy of the letter should also go to each of the companies in the agreement. Space allocation should be based on the present points average of the companies in the agreement. If only one company is exhibiting the co-marketed product, show management should deal only with that exhibiting company. Subletting of space for the purpose of allowing another company to exhibit within the principal exhibit is not permitted. If the non-exhibiting company needs registration badges, they should work directly with show management and according to show management’s policies. Show management will make every effort to be inclusive of all joint marketing partners. If possible and upon request, the names of both joint partners should be included in separate listings in the printed materials. Show management may charge an administrative fee for the additional listing. If two listings cannot be provided, the exhibiting company should list the nonexhibiting partner within its listing. 12. Exhibitor Intellectual Property: Exhibitor warrants and represents that it owns all intellectual property being used in promotion at the 2014 NMHC Student Housing Conference & Exposition or exhibited at the 2014 NMHC Student Housing Conference & Exposition, and agrees to defend, at exhibitor’s expense, and to indemnify NMHC for any action brought against NMHC arising out of any dispute over intellectual property. 13. General Show Policies: NOISY, OFFENSIVE EXHIBITS ARE PROHIBITED. If you are having demonstrations, do not have them in the aisle where your exhibit is located if you expect people to congregate there. Leave space within your exhibit to absorb the majority of the crowd. Should spectators interfere with the normal traffic flow in the aisle or overflow into the exhibits on the sides or across the aisle, the Show Manager will request that you limit or eliminate your presentation. Police your booth to be sure the noise level from any demonstrations or sound system is kept to a minimum and does not interfere with others. The Show Manager reserves the right to determine what constitutes interference with others. All business activities, circulars, and advertising matter must be conducted and distributed within the booth(s) assigned to the exhibitor. Materials may not be distributed in other areas of the Conference facility. Exhibitor agrees not to hold any social event to which attendees are invited, or entice attendees off the exhibit floor during official exhibit and Conference hours. Further, no exhibits or In Conjunction With events are permitted outside the exhibition area, which includes hotel rooms, suites, or public places on September 30–October 2, 2014, unless approved in advance by NMHC. In Conjunction With events held by non-sponsor companies will be charged a $10,000 fee. 14. Restricted Attendance: False certification of individuals or other methods or devices used to assist unauthorized persons to gain admittance to the exhibit floor or the Conference is cause to expel the violator from the exhibition and Conference, and to remove the exhibit from the floor without obligation on the part of NMHC. 15. NMHC follows the International Association of Exhibitions and Events (IAEE) best practices and rules of exhibiting.

exhibit approximate value is $600 per badge. Full booth payment should accompany the completed Booth Request Form and be returned to the address listed on the form. Signing up for a booth early will allow your company to take advantage of the advance promotional opportunities. Credit card payments will be accepted. If your company’s accounting department requires an invoice prior to submitting payment, please contact NMHC. Membership in NMHC is not required to exhibit. Following receipt of the Booth Request Form at the NMHC office, a confirmation of receipt will be emailed to your company contact listed on the form. Booth Assignments November 17-19, 2014 Hilton Orlando Bonnet Creek l Orlando, FL

NMHC provides the opportunity for our partners to network one-on-one with the leaders and descision makers in technology and operations. Preliminary Exhibit Information and Schedule Exhibit space is limited The exhibit area will be the only location for networking during lunches and receptions. Exhibit hours have not been scheduled during the educational sessions to allow exhibitors the opportunity to participate in the conference and continue networking with attendees. Exhibitor Move-In Monday, November 17, 2014

8:00 AM - 3:00 PM

Exhibit Schedule Monday, November 17, 2014 Reception

5:30 PM - 7:30 PM

Tuesday, November 18, 2014 Lunch Noon - 1:30 PM Reception

5:30 PM - 7:30 PM

Wednesday, November 19, 2014 Lunch

Noon - 1:30 PM

Exhibitor Move-Out Wednesday, November 19, 2014

1:30 PM - 4:00 PM

Exhibit Fees, Terms and Conditions The early bird booth rental fees per 10’ x 10’ booth are $4,500 for NMHC members and $5,500 for non members when you apply by April 1, 2014. After April 1, the rates become $5,000 for members and $6,000 for non members. Each 10’ x 10’ booth includes three (3) full conference badges. The

33 l 2014 NMHC Partner Guide

Fully paid booths will be assigned starting April 1, 2014, based on the following, in order of priority: (1) number of years the company/division has exhibited; (2) NMHC sponsorship; (3) company membership level in NMHC; and (4) date the Booth Request Form is received. NOTE: Please check your booth location assignment for conflict with competitors. If your booth location needs to be changed, contact NMHC immediately. Booth assignments are dependent upon receipt of the Booth Request Form, receipt of payment and booth availability. Past exhibit points will be forfeited for any company that does not exhibit consecutively from year to year. If your booth choices are not open at the time of assignment, we will assign the next best space for exposure to attendee traffic. Booth Rental includes: • Basic booth set-up – pipe and drape forming 3 ft. high side rails and 8 ft. high backdrop • Booth identification sign with company name and booth number • Aisle carpeting and aisle carpet cleaning (Exhibit Hall is carpeted) • Security service • Complimentary full conference badges for three (3) company personnel with one (1) paid 10’ x 10’ booth (inside the maximum of 6 attendees). Additional complimentary conference registrations (badges) will be provided based on larger-sized booths (see the conference registration terms when registering for badges online) • Exposure to over 900 targeted executive-level, decisionmaking attendees at the conference • Complimentary high-speed wireless Internet access • Exhibitor recognition listing with booth number on NMHC website • Exhibitor recognition listing in conference materials • Exhibitor Services Manual emailed to confirmed exhibitors and posted on NMHC website in early September 2014 See the current exhibit hall floor plan at www.nmhc.org/optech14floorplan

OPTECH exhibit Booth Request Form and Guidelines

2014 NMHC Optech (multifamily business Operations and technology Conference & Exposition) November 17-19, 2014 l Hilton Orlando Bonnet Creek l Orlando, FL This request form is an application and contract for exhibit space at the 2014 NMHC OpTech (Multifamily Business Operations and Technology Conference & Exposition), between the National Multifamily Housing Council and your company (Exhibitor). It will become effective upon written acceptance by NMHC.

Previous Company Name____________________________________________________________________________________________ (If different than current name)

Contact Name of person handling your booth__________________________________________________________________________ (This person will receive all communications on behalf of your company.)

Title____________________________________________________ Email_____________________________________________________ Street Address_____________________________________________________________________________________________________ City_______________________________________State_______________________________ZIP CODE____________________________ Phone_____________________________________Ext._______________Fax__________________________________________________ Website___________________________________________________________________________________________________________ Check your booth size preference: ❏ 10’ x 20’ (200 sq. ft.) List 2 locations in each slot below ❏ 10’ x 10’ (100 sq. ft.) Other________ See the current exhibit hall floor plan at www.nmhc.org/optech14floorplan List your top 6 (or 12) preferred booth locations: 1. _______________ 2. _______________ 3. ______________ 4. ________________ 5. _______________ 6. ________________ Our company prefers not to be located next to the following competitive firms: 1._____________________________________________________ 4._________________________________________________________ 2._____________________________________________________ 5._________________________________________________________ 3._____________________________________________________ 6._________________________________________________________ It is understood that by submitting this application for exhibit space, your company and its representatives agree to abide by the rules and regulations governing the 2014 NMHC OpTech (Multifamily Business Operations and Technology Conference & Exposition) in general and as outlined on the following page, in the Exhibitor & Sponsor Partner Guide and in the Exhibitor Services Manual. This application, when accepted by the National Multifamily Housing Council and payment is made, becomes a contract.

Signature_______________________________________ Printed Name___________________________________ Date____________ Return both sides of this completed Booth Request Form via fax or email to the attention of Deanita Holland at 202-775-0112 (fax) or dholland@nmhc.org. Payment Information The early-bird booth rental fees are $4,500 for members/$5,500 for non-members, per 10’ x 10’ booth when you apply by April 16, 2014. After April 16, 2014, the rate becomes $5,000 for members/$6,000 for non-members. A 10’ x 10’ booth includes one (1) full conference badge and two (2) Exhibit Hall-only badges for company personnel. Please note, NMHC will invoice your company after the booth assignments have been finalized. q Please bill us at the address above

q Check enclosed

q Credit card payment (circle one – Mastercard / Visa / American Express)

34 l 2014 NMHC Partner Guide

OPTECH exhibit Booth Request Form and Guidelines

2014 NMHC Optech (multifamily business Operations and technology Conference & Exposition) November 17-19, 2014 l Hilton Orlando Bonnet Creek l Orlando, FL 1. Eligible Exhibits: NMHC reserves the right to determine the eligibility of any company or product to exhibit in the Conference and the right to reject or cancel any application and/or limit space assigned to any one company. 2. Limitation of Exhibitors: NMHC reserves the right to stop or remove from the Conference any exhibitor or representative(s) who, in the opinion of NMHC, is objectionable or detracts from the dignity of the Conference. 3. Exhibitor Due Diligence: NMHC makes no representation concerning any sponsor or its products or services, and the admission to the Conference of any sponsor or exhibitor constitutes neither an endorsement, a recommendation, nor a representation by NMHC of any exhibitor or sponsor, or its products or services. 4. Assignment of Space: Fully paid booths will be assigned based on the following, in order of priority: (1) number of years the company/division has exhibited; (2) Conference sponsorship; (3) company membership level in NMHC; and (4) date the Booth Request Form is received. NOTE: Please check your booth location assignment for conflict with competitors. If your booth location needs to be changed, contact NMHC immediately. Proximity to competitors is each supplier’s responsibility. Booth assignments are dependent upon receipt of the Booth Request Form, receipt of payment and booth availability. One exhibit point is assigned to each company that exhibits annually at the NMHC OpTech, regardless of the number of booths purchased. Past exhibit points will be forfeited for any company that does not exhibit consecutively from year to year. Additionally, if a member, an exhibitor’s NMHC membership dues must be fully paid prior to booth assignment. If your booth choices are not open at the time of assignment, we will assign the next best space for exposure to attendee traffic and as close to the type of request first made. 5. Cancellation of Contract/Downsizing: A. Cancellation/Downsizing by Exhibitor: 1. No refunds for downsizing or cancellation will be made. 2. Your exhibit payment is non-transferable. B. Cancellation by NMHC: Notice of cancellation of exhibit space may be given to an exhibiting company according to the terms as invoiced. If full payment has not been received at the NMHC office, notice of cancellation shall be in writing and mailed to the exhibiting company. In the event of cancellation by NMHC, the exhibitor’s payment will be non-refundable. 6. Co-Exhibiting or Subletting of Exhibit Space: One company is allowed to exhibit per booth. Exhibitors are prohibited from subletting any part of the space allotted to them or exhibiting in their space any merchandise or advertising materials that are not a part of their product lines, unless authorized by NMHC. 7. Liability: Exhibitor agrees to, at all times, protect and defend, save and hold forever harmless, and fully indemnify the National Multifamily Housing Council and the Hilton, and their leadership and employees, from and against any and all claims, actions, losses, damages, costs (including reasonable attorney’s fees), liability charges, or expenses arising out of or in conjunction with (1) any property or personal injury or other occurrence to any property or person(s), including the exhibitor, its agents, employees, and business invitees, which arises out of or is in conjunction with the exhibitor’s occupancy and use of the exhibition premises or any part thereof, and, further, (2) any alleged violations of any law or ordinance occasioned by the intentional or negligent actions of the exhibitor, its agents, employees, and business invitees. NMHC and the Hilton expressly disclaim any possible liability for the safety of the exhibitor’s property or exhibit against robbery, fire, water, accidents of any sort, or injury or damage from any other cause. Should any loss by theft occur, the exhibitor agrees to report it to the security person on duty, hired by the exhibit management or the hotel, immediately. 8. Security Guidelines for Exhibitors: A. Avoid leaving valuable items unattended or articles in the booth during non-exhibit hours. B. If possible, cover your display with a flameproof drop cloth during non-exhibit hours. C. Run wire or cable through as many items as possible and lock them during non-exhibit hours. D. Remove pertinent component parts from display or floor models not being used for demonstration during non-exhibit hours. E. Never leave your booth unattended during exhibit hours. Do not hesitate to report to NMHC staff any suspicious person(s) in the exhibit area. F. Pack all of your equipment products as soon as move-out starts and make sure all labels are properly made out. G. At commencement of move-out, remove small articles of value.

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9. Booth Construction/Design/Layout: A. Standard booth equipment will consist of an 8 ft. back wall of draperies with aluminum uprights and 3 ft. high divisional side rails covered with matching or contrasting draperies. B . To allow an unobstructed view of booths, exhibitors are not permitted to have their booths and backdrops exceed 8 ft. in height for linear booths. Backdrops/ backgrounds 8 ft. in height may extend forward no more than 5 ft. from the back wall. Consult NMHC if you have questions or require a diagram for clarification. 10. Mergers and Buyouts: In the case of exhibiting companies that have either merged with, been purchased by, or have purchased another company and merged their booth space, the new company will receive the points earned by the company that had the higher point total, if requested in writing by the merged company. The priority points will not be combined. 11. Joint Ventures/Co-Marketing: Definition – The definition of a joint venture/ co-marketing agreement is that in which two or more companies are developing, manufacturing, producing, or distributing the same product. In this case, it refers to companies that may have entered into joint ventures or co-marketing agreements and wish to exhibit in a manner best describing their joint agreement. Companies having such a business agreement may choose to: A. Be aligned on the exhibit floor adjacent to each other in order to jointly promote the specific product; or B. Be represented by only one of the companies in the agreement utilizing exhibit space, but displaying through signage that the product is a joint venture/co-marketed product; or C. Exhibit in one booth under the joint venture name with one exhibit manager contact coordinating all joint venture booth staff and activities (registration badges, show guide listings, etc., which are subject to show management policies). If the companies having the agreement wish to have their space located adjacent to each other, both companies should submit such in writing, with their applications, a cover letter initiating the request. A copy of the letter should also go to each of the companies in the agreement. Space allocation should be based on the present points average of the companies in the agreement. If only one company is exhibiting the co-marketed product, show management should deal only with that exhibiting company. Subletting of space for the purpose of allowing another company to exhibit within the principal exhibit is not permitted. If the non-exhibiting company needs registration badges, they should work directly with show management and according to show management’s policies. Show management will make every effort to be inclusive of all joint marketing partners. If possible and upon request, the names of both joint partners should be included in separate listings in the printed materials. Show management may charge an administrative fee for the additional listing. If two listings cannot be provided, the exhibiting company should list the nonexhibiting partner within its listing. 12. Exhibitor Intellectual Property: Exhibitor warrants and represents that it owns all intellectual property being used in promotion at the 2014 NMHC Multifamily Business Operations and Technology Conference & Exposition or exhibited at the 2014 NMHC Multifamily Business Operations and Technology Conference & Exposition, and agrees to defend, at exhibitor’s expense, and to indemnify NMHC for any action brought against NMHC arising out of any dispute over intellectual property. 13. General Show Policies: NOISY, OFFENSIVE EXHIBITS ARE PROHIBITED. If you are having demonstrations, do not have them in the aisle where your exhibit is located if you expect people to congregate there. Leave space within your exhibit to absorb the majority of the crowd. Should spectators interfere with the normal traffic flow in the aisle or overflow into the exhibits on the sides or across the aisle, the Show Manager will request that you limit or eliminate your presentation. Police your booth to be sure the noise level from any demonstrations or sound system is kept to a minimum and does not interfere with others. The Show Manager reserves the right to determine what constitutes interference with others. All business activities, circulars, and advertising matter must be conducted and distributed within the booth(s) assigned to the exhibitor. Materials may not be distributed in other areas of the Conference facility. Exhibitor agrees not to hold any social event to which attendees are invited, or entice attendees off the exhibit floor during official exhibit and Conference hours. Further, no exhibits or In Conjunction With events are permitted outside the exhibition area, which includes hotel rooms, suites, or public places on November 17-19, 2014, unless approved in advance by NMHC. In Conjunction With events held by non-sponsor companies will be charged a $10,000 fee. 14. Restricted Attendance: False certification of individuals or other methods or devices used to assist unauthorized persons to gain admittance to the exhibit floor or the Conference is cause to expel the violator from the exhibition and Conference, and to remove the exhibit from the floor without obligation on the part of NMHC. 15. NMHC follows the International Association of Exhibitions and Events (IAEE) best practices and rules of exhibiting.

About the National Multifamily Housing Council Based in Washington, DC, NMHC is a national association representing the interests of the larger and most prominent apartment firms in the U.S. NMHC’s members are the principal officers of firms engaged in all aspects of the apartment industry, including ownership, development, management and financing. NMHC advocates on behalf of rental housing, conducts apartment-related research, encourages the exchange of strategic business information, and promotes the desirability of apartment living. One-third of American households rent, and over 14 percent of households live in a rental apartment (buildings with five or more units). For more information, contact NMHC at 202/974-2300 or visit NMHC’s website at www.nmhc.org. NMHC Mission Statement

2013 Friends of The Council sponsors

The National Multifamily Housing Council provides leadership for the apartment industry on legislative and regulatory matters, advances research and the exchange of strategic business information, and promotes the desirability of apartment living.

AIMCO Apartment Finder Apartment.com ARA Arbor Commercial Mortgage AUM AvalonBay Communities, Inc. Bader Company Beech Street Capital Berkeley Point Capital BRE Properties, Inc. Camden Property Trust Capital One CBRE CoreLogic SafeRent CORT Cushman & Wakefield Equity Residential First Advantage Greystar Real Estate Partners The Hanover Company Hendricks-Berkadia HFF Institutional Property Advisors, a Marcus & Millichap Company Jones Lang LaSalle MAA Moran & Company MRI Software Newmark Grubb Knight Frank NWP Services Corporation On-Site Pierce-Eislen Pinnacle PNC Real Estate Protection One Prudential Mortgage Capital Company Rainmaker LRO Red Mortgage Capital, LLC Riverstone Residential Group UDR, Inc. Valet Waste Walker & Dunlop Wells Fargo

2013 Chairman’s Circle sponsors Apartment Guide AT&T Connected Communities Berkadia Comcast Greystone KeyBank Real Estate Capital Kroll Factual Data, Inc. Property Solutions RealPage, Inc. Rent.com Time Warner Cable Verizon Enhanced Communities Yardi Systems, Inc.

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37 l 2014 NMHC Partner Guide