2010 NMHC Partner Guide by National Multifamily Housing Council

THANK YOU TO OUR 2009 CHAIRMAN’S CIRCLE AND FRIENDS OF THE COUNCIL SPONSORS

2009 Chairman’s Circle Sponsors

2009 Friends of the Council Sponsors

The National Multi Housing Council’s success is a direct result of the support of our members and sponsors.

Whether you are an owner/manager/developer, broker, lender, supplier, or consultant, your company is a valuable part of the NMHC family. With your help, NMHC will continue its tradition of bringing the leaders and decision makers in the apartment industry to the table with unparalleled education, research, strategic Capitol Hill activity, networking and more! Ric Campo There are many different opportunities to highlight your company. You could sponsor a high-profile speaker, place your logo in an e-newsletter delivered to the “Who’s Who” in the apartment industry, exhibit at our Apartment Operations and Technology Conference & Exposition — you name it! To make it easier to find the right opportunity, we offer you this NMHC Partner Guide. Please become an NMHC strategic partner for 2010. In exchange, Peter Donovan

we will strive to make 2010 a banner year for your company. Thank you for your support of NMHC and the apartment industry. Regards,

Ric Campo 2008-2009 NMHC Chairman

Peter Donovan 2010-2011 NMHC Chairman

CONTENTS NMHC PARTNER GUIDE 2010

BRAND NMHC Market Trends ..............................................................................................................................3 NMHC News Watch ................................................................................................................................3 NMHC Update ........................................................................................................................................4 NMHC Student Housing Research Report..............................................................................................4

SPONSOR Chairmanâ&#x20AC;&#x2122;s Circle and Friends of the Council ........................................................................................5 2010 NMHC Apartment Strategies Conference (January) ......................................................................7 2010 NMHC Annual Meeting (January) ..................................................................................................9 2010 NMHC Human Resources and Research Forums (April)..............................................................14 2010 NMHC Finance and Apartment Strategies Conference (May)......................................................15 2010 NMHC Spring Board of Directors Meeting (May) ........................................................................16 2010 NMHC Board of Directors & Advisory Committee Meeting (September) ....................................18 2010 NMHC Student Housing Conference & Exposition (September) ................................................20 2010 NMHC Apartment Operations and Technology Conference & Exposition (November) ................23 2010 NMHC Branding and Sponsorship Request Form ........................................................................31

EXHIBIT 2010 NMHC Student Housing Conference & Exposition ......................................................................34 2010 NMHC Student Housing Conference & Exposition Exhibit Booth Request Form and Exhibit Guidelines ..........................................................................37 2010 NMHC Apartment Operations and Technology Conference & Exposition ..................................39 2010 NMHC Apartment Operations and Technology Conference & Exposition Exhibit Booth Request Form and Exhibit Guidelines ..........................................................................41

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Don’t miss the opportunity to have your company logo included on one of NMHC’s publications. NMHC has developed three unique electronic publications that are sent via e-mail to over 7,000 apartment executives. Partner with NMHC as a publication sponsor and your company logo, with a link to your web site, will be prominently displayed in the publication.

MARKET TRENDS A quarterly summary of the industry’s performance trends, including vacancy rates, rent increases, apartment starts, employment growth and apartment sales prices. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor per year. Total Amount: $60,000

NMHC NEWS WATCH A biweekly summary of noteworthy articles in the general media of interest to apartment executives. Company to provide its 4-color logo as a jpg or eps file. Approximately twenty-four (24) issues in a calendar year. Limited to one (1) sponsor per year. Total Amount: $48,000

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NMHC UPDATE A concise summary of the industry’s legislative, regulatory and judicial developments as well as the latest developments in finance, property management, sustainability, human resources, technology and building codes. Company to provide its 4-color logo as a jpg or eps file. Approximately twenty (20) issues in a calendar year. Limited to one (1) sponsor per calendar year. Total Amount: $48,000

STUDENT HOUSING RESEARCH REPORT NMHC launched a student housing initiative in 2004 and one of the key elements was to produce original research that helps apartment firms better understand the dynamics of the student housing sector. Each year, the research survey results are released in conjunction with the NMHC Student Housing Conference. The 2010 survey will be an income and expense survey of off-campus student housing or a special study on new properties that are in the “pipeline” at selected college towns. Company to provide its b/w logo as a jpg or eps file. Limited to one (1) sponsor per calendar year. Total Amount: $15,000

Sponsor’s logo will appear on back cover

NOTE: All Chairman’s Circle and Friends of the Council sponsors from the previous year have right of first refusal on all items their company sponsored in 2009. Deadline: December 31, 2009.

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A critical contributing factor to NMHC’s success over the past few years has been the tremendous generosity of our members who have sponsored various events and speakers at our Membership Meetings and strategic information Forums and Conferences. The sponsors have afforded us the luxury of presenting high-level content in a first-class setting that is generally considered the premier forum for senior executives of the apartment industry. In 2010 we are continuing the following categories of sponsorships: • Chairman’s Circle for firms that commit to sponsor $50,000 or more in 2010 • Friends of the Council for firms that sponsor $25,000 to $49,999 in 2010 • Plus, Additional Sponsorships for firms that sponsor $5,000 to $24,999 in 2010, which include: - Major Sponsors, sponsor $10,000 to $24,999 in 2010 - General Sponsors, sponsor $5,000 to $9,999 in 2010 Both Chairman’s Circle and Friends of the Council sponsors will automatically receive additional benefits detailed below.

CHAIRMAN’S CIRCLE If your firm commits to $50,000 or more in sponsorships in 2010, you will join the Chairman’s Circle and receive the following benefits: • Sponsorship recognition during every 2010 NMHC Membership Meeting, Forum and Conference, not just the specific meeting(s) you sponsor. • Chairman’s Circle sponsors may register up to a maximum of four (4) additional attendees at no cost per event for every 2010 NMHC Membership Meeting, Forum and Conference, not just the specific meeting(s) you sponsor (with the exception of the Executive Leadership Conference). • Invitations to VIP events such as Luncheons with the General Session Speakers and Chairman’s Reception, and VIP photo opportunity with keynote speakers during the Annual Meeting. • Opportunity to select sponsor items for your $50,000. For example, if you give $50,000 you can select the Annual Meeting Welcome Reception for $20,000, the Spring Board of Directors Dinner for $15,000, and the Student Housing Conference General Session for $15,000.

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FRIENDS OF THE COUNCIL If your firm commits to $25,000 to $49,999 in 2010, you will join the Friends of the Council and receive the following benefits: • Sponsorship recognition during every 2010 NMHC Membership Meeting, Forum and Conference, not just the specific meeting(s) you sponsor. • Friends of the Council sponsors may register up to a maximum of two (2) additional attendees at no cost per event for every 2010 NMHC Membership Meeting, Forum and Conference, not just the specific meeting(s) you sponsor (with the exception of the Executive Leadership Conference). • Invitations to VIP events such as Luncheons with the General Session Speakers and VIP photo opportunity with keynote speakers during the Annual Meeting. • Opportunity to select sponsor items for your $25,000. For example, if you give $25,000 you can select the Apartment Strategies Conference Lunch for $20,000 and the Spring Board of Directors Meeting Refreshment Breaks for $5,000.

ADDITIONAL SPONSORSHIPS Companies that help sponsor a specific meeting – “meeting sponsor” – receive the following benefits: • They are listed in the meeting notices to all invited members and non-members and are included in the meeting information posted on our web site (www.nmhc.org). • They are prominently listed in meeting programs. • They are displayed on PowerPoint presentations before the start of each meeting. • They are listed in signage prominently displayed at the meeting. • They are listed in the NMHC Annual Report. • Major Sponsors ($10,000 to $24,999) may register two (2) additional attendees at no cost. • General Sponsors (below $10,000) may register one (1) additional attendee at no cost.

NOTE: Sponsors may “go shopping” and combine the benefits they prefer from the sponsorship items enclosed to reach the Chairman’s Circle, Friends of the Council or Additional Sponsorships level. Chairman’s Circle and Friends of the Council monies only apply to meeting opportunities.

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2010 Meeting Sponsorship Opportunities Less tangible, but ultimately more important to your business, when you sponsor an event or speaker at an NMHC meeting, you generate an extraordinary amount of goodwill with the senior executives of the most prominent firms in the apartment industry. The sponsorship opportunities for each 2010 NMHC Meeting are outlined in the pages that follow. 2010 NMHC Apartment Strategies Conference 2010 NMHC Annual Meeting 2010 NMHC Human Resources and Research Forums 2010 NMHC Finance and Apartment Strategies Conference 2010 NMHC Spring Board of Directors Meeting 2010 NMHC Board of Directors & Advisory Committee Meeting 2010 NMHC Student Housing Conference & Exposition 2010 NMHC Apartment Operations and Technology Conference & Exposition

2010 APARTMENT STRATEGIES CONFERENCE January 13, 2010 ı Boca Raton Resort & Club ı Boca Raton, FL The NMHC Apartment Strategies Conference precedes the NMHC Annual Meeting with an entire day of trends, statistics and powerful business insight into what lies ahead in 2010 for the economy and our industry. This meeting is open to both NMHC members and non-members – 1,000 executives attend. Topics for 2010 include: • • • • •

The Economic Outlook: What Will the Recovery Look and Feel Like? Capital Markets: Thawing But Still in Need of More Heat The Transactions Market: What’s Getting Done and How? Apartment Markets Around the Country Glimpsing the Future: Key Strategic Issues for Apartment Firms Now

MAJOR SPONSORSHIP OPPORTUNITIES Lunch This event is attended by all Conference participants. The networking luncheon sponsorship includes special mention in Conference materials, signage at the entrance of the luncheon location, and the option of providing a gift with the sponsor’s logo (cost of item not included in sponsor fee and is to be provided by the sponsor and approved by NMHC) to attendees. This sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to three (3) sponsors Sponsorship Fee: $20,000 each

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Continental Breakfast Guarantee your company’s presence at the first event of the day – continental breakfast. This sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, as well as special mention in Conference materials. Each sponsorship includes two (2) complimentary Conference registrations, for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors Sponsorship Fee: $10,000 each

Turndown Service/In-Room Drop Your company’s kind gesture will leave a lasting impression on the minds of conference attendees as they get into bed after a day of traveling on Tuesday. An amenity and message will be placed in the guest’s room. The cost of the amenity and message are not included in the sponsor fee and are to be provided by the sponsor and approved by NMHC. This sponsorship includes two (2) complimentary registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $10,000 (Tuesday only)

Audience Response Keypads This sponsorship includes signage with your company’s logo and two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $10,000

GENERAL SPONSORSHIP OPPORTUNITIES Refreshment Breaks This sponsorship guarantees your presence at every food and beverage refreshment break throughout the Conference. This sponsorship includes signage on the buffet tables for breaks, as well as a listing in the Conference materials. Each sponsorship includes one (1) complimentary Conference registration. Company to provide its 4-color logo as a jpg or eps file. Limited to three (3) sponsors Sponsorship Fee: $5,000 each

Registration Envelopes Your company logo will be seen by all meeting attendees when they pick up their registration materials and throughout the meeting. This sponsorship includes one (1) complimentary Conference registration. Company to provide its 4-color logo as an eps file. Limited to one (1) sponsor Sponsorship Fee: $5,000

Call Today! 202/974-2363 or jstalknecht@nmhc.org

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2010 NMHC ANNUAL MEETING January 13 – 15, 2010 ı Boca Raton Resort & Club ı Boca Raton, FL The NMHC Annual Meeting is the largest gathering of the year where NMHC members come together to network with their colleagues. The 2010 Meeting will feature Newt Gingrich and Howard Dean and will be packed full of: informative sessions by industry leaders; insight into what is happening on Capitol Hill; strategies for success in changing times; and fun-filled social events. Open to members only – over 1,500 executives attend. MAJOR SPONSORSHIP OPPORTUNITIES Annual Dinner (Thursday) The highlight of the meeting’s social events, this is the largest gathering of NMHC Annual Meeting attendees in one relaxing location. This professionally planned and catered dinner includes an outstanding salad, entrée and dessert. Wine is served with dinner. Sponsorship of this event includes special signage at the dinner facility, a special listing in meeting materials, and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to eight (8) sponsors Sponsorship Fee: $25,000 each

Keynote Speakers – Howard Dean and Newt Gingrich (Friday) Howard Dean, former Vermont governor and U.S. presidential candidate, and Newt Gingrich, conservative political visionary and thought leader will speak at Friday’s general session. This sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $125,000

Welcome Reception (Wednesday) Wednesday evening’s Welcome Reception at poolside is heavily attended and is conducive to settling into the meeting, discussing the sessions ahead, arranging for dinner meetings with colleagues, as well as discussing industry issues in a social atmosphere. The reception is hosted with an open bar serving premium brand liquors, wines, and imported and domestic beers. The white-glove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. To add an extra sparkle to the evening’s event, a signature cocktail will be named after your company and served as one of the beverages during the reception. Sponsorship of this event includes special signage at the reception facility, cocktail napkins with your company logo imprinted, a small note creatively positioned on the butlers’ hors d’oeuvre trays, a special listing in the meeting materials, and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to four (4) sponsors Sponsorship Fee: $20,000 each (One company can sponsor the entire reception. A special added bonus awaits your company!)

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Annual Dinner Reception (Thursday) “The” Event – the Annual Dinner Reception has high attendance and affords the casual atmosphere conducive to networking and discussing the various apartment industryrelated subjects addressed during the day, as well as having extended conversations with industry colleagues. This reception is hosted with an open bar serving premium brand liquors, wines, and imported and domestic beers. The white-glove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. To add an extra sparkle to the evening’s event, a signature cocktail will be named after your company and served during the reception as one of the beverages. Sponsorship of this event includes special signage at the reception facility, cocktail napkins with your company logo imprinted, a small note creatively positioned on the butlers’ hors d’oeuvre trays, a special listing in the meeting materials, and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors Sponsorship Fee: $25,000 each

Executive Committee Dinner (Wednesday) This exclusive dinner includes a three-course dinner with wine. An intellectually fascinating speaker wraps up the evening. The dinner is open only to members of NMHC’s Executive Committee. Sponsorship of this event includes special signage at the dinner facility, a special listing in meeting materials, and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) Chairman’s Circle sponsor only Sponsorship Fee: $30,000

Chairman’s Reception (Thursday) Located at the Resort’s fabulous Spa pool, this exclusive VIP reception will connect your company with NMHC elite attendees (NMHC Executive Leadership and Chairman’s Circle sponsors). This professionally planned and catered reception is hosted with an open bar serving premium brand liquors, wines, and imported and domestic beers. The white-glove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. To add an extra sparkle to the evening’s event, a signature cocktail will be named after your company and served during the reception as one of the beverages. Sponsorship of this event includes special signage at the reception facility, cocktail napkins with your company logo imprinted, a small note creatively positioned on the butlers’ hors d’oeuvre trays, a special listing in the meeting materials, and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $15,000

Luncheon with the International Panel (Thursday) This exclusive event is attended by invited Executive Committee members. The luncheon sponsorship includes special mention in meeting materials and signage at the entrance of the luncheon location. This sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $10,000

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Luncheon with the General Session Speakers (Friday) This exclusive event will be attended by Newt Gingrich, Howard Dean and invited Executive Committee members, and Chairman’s Circle and Friends of the Council sponsors. The luncheon sponsorship includes special mention in meeting materials and signage at the entrance of the luncheon location. This sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Only Chairman’s Circle or Friends of the Council may sponsor this event. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $25,000

Networking Breakfast (Thursday) This sponsorship guarantees your presence at the continental breakfast on Thursday morning. The sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials. Each sponsorship includes one (1) complimentary meeting registration and a special listing in the meeting materials. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors Sponsorship Fee: $10,000 each

Cyber Café Free, unlimited Internet access is a must-have for any meeting attended by senior executives and they will find it at the Cyber Café. As such, this is one of the most visible sponsorships available. Café sponsors are identified by special signage at the door of the Café, as well as on customized screen savers at each terminal. This sponsorship includes two (2) complimentary meeting registrations and a special listing in the meeting materials. Café Hours: Wednesday 7:00 AM through Friday Noon, closing at 7:00 PM each night. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $20,000

Post-Annual Dinner Dessert and Cigar Receptions (Thursday) Attendees rev up the night at the Post-Annual Dinner Dessert and Cigar Receptions. This reception is hosted with an open bar stocked with after-dinner cordials and cognacs along with a buffet of delicious desserts. Attendees may also select from an array of specialty cigars. To add an extra sparkle to the evening’s event, a signature cocktail will be named after your company and served during the reception as one of the beverages. Sponsorship of this event includes special signage at the reception facility, cocktail napkins with your company logo imprinted, a special listing in the meeting materials, and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $30,000

Board of Directors Breakfast (Thursday) Open to NMHC Board Members only Your presence is guaranteed at the Board of Directors breakfast on Thursday morning. This sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials. This sponsorship includes one (1) complimentary meeting registration. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $15,000

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Networking Breakfast (Friday) Your presence is guaranteed at the continental breakfast on Friday morning. This sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials. Each sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors Sponsorship Fee: $10,000 each

Refreshment Break (Wednesday) This sponsorship guarantees your presence at Wednesday’s refreshment break. This sponsorship includes signage on the buffet tables for breaks,and at the entrance to the room, as well as a listing in the meeting materials. This sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $10,000

Refreshment Breaks (Thursday) This sponsorship guarantees your presence at Thursday’s food and beverage refreshment breaks. This sponsorship includes signage on the buffet tables for breaks, and at the entrance to the room, as well as a listing in the meeting materials. This sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $10,000

Refreshment Break (Friday) This sponsorship guarantees your presence at Friday’s food and beverage refreshment break. This sponsorship includes signage on the buffet tables for breaks and at the entrance to the room, as well as a listing in the meeting materials. Each sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $10,000

Meeting Portfolios The NMHC Meeting Portfolio is a professionally produced, bound document that serves as a permanent desk reference throughout the year. It contains pertinent information related to the meeting including the meeting’s attendee list. The sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $10,000

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Turndown Service/In-Room Drop Your company’s kind gesture will leave a lasting impression on the minds of conference attendees as they get into bed after a busy day on Wednesday and Thursday. An amenity and message will be placed in the guest’s room. The cost of the amenity and message are not included in the sponsor fee and are to be provided by the sponsor and approved by NMHC. This sponsorship includes two (2) complimentary registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor each night (Wednesday and Thursday) Sponsorship Fee: $10,000

GENERAL SPONSORSHIP OPPORTUNITIES Agenda At-A-Glance This pocket-sized, lightweight meeting agenda is the perfect quick reference item that attendees carry around to stay on top of the meeting schedule. This sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $5,000

Registration Envelopes Your company logo will be seen by all meeting attendees when they pick up their registration materials, and throughout the meeting. This sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as an eps file. Limited to one (1) sponsor Sponsorship Fee: $7,500

Call Today! 202/974-2363 or jstalknecht@nmhc.org

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2010 NMHC HUMAN RESOURCES AND RESEARCH FORUMS April 20 & 21, 2010 ı Renaissance Chicago ı Chicago, IL

The NMHC HUMAN RESOURCES FORUM provides an opportunity for human resources professionals to stay up-to-date on employment-related legal developments and human resources best practices as the apartment industry confronts new challenges in today's economic environment. Open to members only – approximately 125 executives attend. The NMHC RESEARCH FORUM is targeted to the nation’s leading apartment researchers – in-house and third-party – and is designed to address the critical issues facing the apartment industry. Open to members only – approximately 150 executives attend. OVERALL SPONSOR Being an Overall Sponsor of either the Human Resources or Research Forum affords your company the greatest exposure to meeting attendees. This sponsorship includes the sponsor’s logo on direct mail and printed materials, signage during the Forums at the entrance to the meeting rooms and acknowledgement from the podium. Each sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to four (4) sponsors Sponsorship Fee: $5,000 each

Call Today! 202/974-2363 or jstalknecht@nmhc.org

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2010 NMHC FINANCE AND APARTMENT STRATEGIES CONFERENCE May 18 & 19, 2010 ı Peninsula Hotel ı Chicago, IL The NMHC Finance and Apartment Strategies Conference brings the apartment industry's lenders, investors, CEOs, CFOs, and senior level executives together for a day of high-level exchange and frank conversations. Open to NMHC members and non-members, this Conference will address what is really going on in the current marketplace. Attendance will be limited to encourage high-level, peer-to-peer exchange. OVERALL SPONSOR Overall Sponsors of the Finance and Apartment Strategies Conference affords your company the greatest exposure to meeting attendees. This sponsorship includes the sponsor’s logo on direct mail and printed materials, signage during the Conference at the entrance to the meeting room, acknowledgement from the podium, as well as a listing in the meeting materials. Each sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to three (3) sponsors Sponsorship Fee: $5,000 each

Call Today! 202/974-2363 or jstalknecht@nmhc.org

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BOARD MEETINGS Two of the most exclusive NMHC meetings of the year, our Spring Board of Directors Meeting and Fall Board of Directors and Advisory Committee Meeting bring senior apartment executives of the industry's leading firms together for an intimate gathering that offers attendees an invaluable opportunity to candidly share information and insights, debate issues of common interest and hear from key policy makers. Open to members only – 200 C-suite executives attend the spring meeting and 250 C-suite executives attend the fall meeting.

2010 NMHC SPRING BOARD OF DIRECTORS MEETING May 19 & 20, 2010 ı Peninsula Hotel ı Chicago, IL MAJOR SPONSORSHIP OPPORTUNITIES Dinner The highlight of the meeting’s social events, this dinner includes a three-course meal with wine. An intellectually fascinating speaker wraps up the evening. Sponsorship of this event includes special signage at the dinner facility, a special listing in meeting materials, and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to three (3) sponsors Sponsorship Fee: $15,000 each

Keynote Speaker A keynote speaker (to be determined) will address the meeting participants in a general session. Sponsorship of this event includes special signage at the reception facility, a special listing in the meeting materials, and two (2) complimentary meeting registrations for members of the sponsor’s company. Limited to one (1) sponsor Sponsorship Fee: $25,000

Reception The reception is heavily attended and is conducive to networking with colleagues and settling into the meeting in a social atmosphere. The professionally planned One of the 2009 Keynote Speakers (left), U.S. Senator Christopher Dodd (D-CT) and catered reception is hosted with an open bar serving premium brand liquors, wines, and imported and domestic beers. The white-glove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. Sponsorship of this event includes special signage at the reception facility, a special listing in the meeting materials, and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $15,000

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Continental Breakfast Your presence is guaranteed at the continental breakfast. This sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials. This sponsorship also includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $15,000

General Session - CEO Panel A highlight of the meeting, the CEO Panel session will take place on Thursday morning. Sponsorship of the session includes special signage at the entrance to the meeting room, the option of providing a brochure for each session attendee, a special listing in meeting materials, and one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $15,000

Meeting Portfolios The NMHC Meeting Portfolio is a professionally produced, bound document and serves as a permanent desk reference throughout the year. It contains pertinent information related to the meeting, including the meeting’s attendee list. The sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $10,000

Turndown Service Your company’s kind gesture will leave a lasting impression on the minds of conference attendees as they get into bed after a busy day. An amenity will be placed in the guest’s room. The cost of the amenity is not included in the sponsor fee and is to be provided by the sponsor and approved by NMHC. This sponsorship includes one (1) complimentary registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $7,500

GENERAL SPONSORSHIP OPPORTUNITIES Refreshment Breaks This sponsorship includes signage on the buffet tables for breaks and at the entrance to the room, as well as a listing in the meeting materials. Each sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $5,000

Meeting At-A-Glance This pocket-sized, lightweight meeting agenda is the perfect quick reference item that attendees carry around to stay on top of the meeting schedule. The sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $5,000

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2010 NMHC FALL BOARD OF DIRECTORS & ADVISORY COMMITTEE MEETING September 14 & 15, 2010 ı JW Marriott Hotel ı Washington, DC MAJOR SPONSORSHIP OPPORTUNITIES Dinner The highlight of the meeting’s social events, this dinner includes a three-course meal with wine. An intellectually fascinating speaker wraps up the evening. Sponsorship of this event includes special signage at the dinner facility, a special listing in meeting materials, and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to three (3) sponsors Sponsorship Fee: $20,000 each

Keynote Speaker A keynote speaker (to be determined) will address the meeting participants in a general session. Sponsorship of this event includes special signage at the reception facility, a special listing in the meeting materials, and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $25,000

General Session - CEO Panel A highlight of the meeting, the CEO Panel session will take place on Wednesday morning. Sponsorship of the session includes special signage at the entrance to the meeting room, the option of providing a brochure for each session attendee, a special listing in meeting materials, and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $15,000

Reception The reception is heavily attended and affords the casual atmosphere conducive to networking with colleagues and settling into the meeting in a social atmosphere. The reception is hosted with an open bar serving premium brand liquors, wines, and imported and domestic beers. The white-glove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. Sponsorship of this event includes special signage at the reception facility, a special listing in the meeting materials, and one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $15,000

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Networking Breakfast Your presence is guaranteed at the continental breakfast. This sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials. This sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $15,000

Meeting Portfolios The NMHC Meeting Portfolio is a professionally produced, bound document and serves as a permanent desk reference throughout the year. It contains pertinent information related to the meeting including the meeting’s attendee list. The sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $10,000

Refreshment Breaks This sponsorship guarantees your presence at the food and beverage refreshment breaks. This sponsorship includes signage on the buffet tables for breaks and at the entrance to the room, as well as a listing in the meeting materials. This sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $10,000

Turndown Service Your company’s kind gesture will leave a lasting impression on the minds of conference attendees as they get into bed after a busy day. An amenity will be placed in the guest’s bedroom. The cost of the amenity is not included in the sponsor fee and is to be provided by the sponsor and approved by NMHC. This sponsorship includes one (1) complimentary registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $7,500

GENERAL SPONSORSHIP OPPORTUNITIES Meeting At-A-Glance This pocket-sized, lightweight meeting agenda is the perfect quick reference item that attendees carry around to stay on top of the meeting schedule. The sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $5,000

Call Today! 202/974-2363 or jstalknecht@nmhc.org 2010 NMHC Partner Guide: BRAND

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2010 NMHC STUDENT HOUSING CONFERENCE & EXPOSITION September 15 & 16, 2010 ı JW Marriott Hotel ı Washington, DC The Student Housing Conference brings together over 400 experts in student housing design, development, technology, operations and management for programming addressing the leading issues in the sector. This unique event is open to anyone interested in student housing, specifically owners, developers, lenders, brokers and university partners. Open to members and non-members – 400 executives attend. MAJOR SPONSORSHIP OPPORTUNITIES Keynote Speaker Addressing Student Housing Conference participants in a general session, the keynote speaker (yet to be named) will engage everyone’s interest on a particular subject. This sponsorship includes two (2) complimentary conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors Sponsorship Fee: $20,000 each

Opening Reception in the Exhibit Hall The Opening Reception is held in the Exhibit Hall. This event is heavily attended and affords the casual atmosphere conducive to settling into the Conference, discussing the sessions ahead, arranging for dinner meetings with colleagues and service providers, as well as discussing issues in a social atmosphere. The reception is hosted with an open bar serving premium brand liquors, wines, and imported and domestic beers. The white-glove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. To add an extra sparkle to the evening’s event, a signature cocktail will be named after your company and served during the reception as one of the beverages. Sponsorship of this event includes special signage at the reception facility, cocktail napkins with your company logo imprinted, a small note creatively positioned on the butlers’ hors d’oeuvre trays, a special listing in the Conference meeting materials, and two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors Sponsorship Fee: $10,000 each

Walk-Around Lunch in the Exhibit Hall This event is attended by all Conference participants. The networking luncheon sponsorship includes special mention in the Conference materials, signage at the entrance of the dining facility/exhibit hall, and the option of providing a gift with the sponsor’s logo (cost of item not included in sponsor fee and is to be provided by the sponsor and approved by NMHC) to attendees. This sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors Sponsorship Fee: $10,000 each

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General Session – Executive Panel Based on the final agenda, a special session will be designated to receive sponsorship. Sponsorship of the special session includes special signage at the entrance to the meeting room, the option of providing a limited-page brochure for each session attendee (cost of the brochure is not included in sponsor fee and is to be provided by sponsor and approved by NMHC), a special listing in meeting materials, and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $15,000

Conference Bags A useful bag with your company logo prominently displayed will be provided on-site and reused by attendees throughout the year. Selected for quality, durability, and utility, this year’s Conference bags are designed for extended use, which greatly lengthens the sponsor’s exposure to the market. The sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors Sponsorship Fee: $15,000 each

GENERAL SPONSORSHIP OPPORTUNITIES Networking Breakfast in the Exhibit Hall This sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials. Each sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors Sponsorship Fee: $5,000 each

Refreshment Breaks This sponsorship guarantees your presence at the food and beverage refreshment breaks. This sponsorship includes signage on the buffet tables for breaks and at the entrance to the room, as well as a listing in the meeting materials. Each sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors Sponsorship Fee: $5,000 each

Call Today! 202/974-2363 or jstalknecht@nmhc.org

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Meeting Book Advertisement A professionally bound publication, the Directory is a hand-held pocket directory with tabs given to over 400 Conference participants at registration. It contains valuable information including brief descriptions of exhibitors and sponsors, as well as the Conference schedule, special notices, and other related items of interest. This publication also serves as a handy reference and contact throughout the year. This professional publication with a long shelf life prominently displays the sponsor’s full-page, 4-color logo, and/or advertisement on one of the main pages of the Directory (Back Cover, Inside Front Cover, Inside Back Cover or Tabbed Pages). Each sponsorship includes two (2) complimentary Conference registrations. Logo and 4-color ad to be provided by sponsor. See final format specs below.

Back Cover: Limited to one (1) sponsor Sponsorship Fee: $5,000 Inside Front Cover: Limited to one (1) sponsor Sponsorship Fee: $5,000 Inside Back Cover: Limited to one (1) sponsor Sponsorship Fee: $3,500 Four (4) Tabbed Pages: Limited to one (1) sponsor per tab Sponsorship Fee: $2,500 each

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Program Cover Ad Specifications: Trim size: 4.5'' x 9'' – Live area: 4.125'' x 8.625'' – Bleed size: 4.75'' x 9.25''. Please submit high-resolution, 4-color art in one of the following formats: eps (outline all type), tif, pdf (embed all fonts), or jpg. All ad art must be received no later than September 1, 2010, to be included in the Directory. Please contact NMHC for more detailed specifications. Tabbed Page Specifications: Trim size: 4'' x 9'' – Live area: 3.5'' x 8.625'' – Bleed size: 4.25'' x 9.25''. Please submit high-resolution, 4-color art in one of the following formats: eps (outline all type), tif, pdf (embed all fonts), or jpg. All ad art must be received no later than September 1, 2010, to be included in the Directory. Please contact NMHC for more detailed specifications.

Call Today! 202/974-2363 or jstalknecht@nmhc.org

2010 NMHC Partner Guide: BRAND

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2010 NMHC APARTMENT OPERATIONS AND TECHNOLOGY CONFERENCE & EXPOSITION November 14 - 16, 2010 ı Hilton Anatole ı Dallas, TX This Conference offers opportunities for firms to present their company’s operations and technology products and services to the apartment industry’s most select group of decision-making executives (CEOs, Vice Presidents, Chief Information Officers, Chief Technology Officers, IT Directors, Risk Managers and Property Managers). As this is the apartment industry’s only comprehensive operations and technology conference, each of these professionals attends with the specific goal of receiving high-quality education, researching products and services, and networking with strategic partners and suppliers. For many, this is the only time during the year they will focus specifically on evaluating operations and technology-related products and services for their companies. Open to members and non-members – over 650 executives attend.

MAJOR SPONSORSHIP OPPORTUNITIES Apartment Technology Education CD-ROM Now an industry standard for real estate/apartment professionals, the Apartment Technology Education CDROM serves as a permanent desk reference throughout the year. The CD-ROM contains valuable information related to various technologies and services regarding their applications to the apartment industry such as special reports, white papers, critical articles, and new federal rules and regulations. It will also include the PowerPoint presentations used by speakers that have been submitted before NMHC’s deadline. This is a professionally produced CD-ROM that prominently displays the sponsor’s logo. The sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $25,000

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Memory/Storage Sticks A 4 gigabyte USB port memory/storage stick with the sponsor’s name/logo imprinted on it. More portable and without the limitations of CD-ROM, these on-the-go universal memory devices are extremely popular and versatile for storage of presentations, documents, games, or other materials. The sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $25,000

Wireless Computer Mouse Used with a computer to navigate the page, a wireless mouse (a pointing device) allows the user to work without a cord to the computer and is easily portable. The sponsor’s name/logo will be imprinted on it. The sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $25,000

Notebook Folios More than a simple note pad, the notebook folio is carefully selected for its quality, durability, and utility. Used by all attendees during the Conference for taking notes, the notebook folio prominently displays the sponsor’s logo. This sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $20,000

Sunday Welcome Reception Sunday evening’s Welcome Reception is held in the Exhibit Hall. This event is heavily attended and affords the casual atmosphere conducive to settling into the Conference, discussing the sessions ahead, arranging for dinner meetings with colleagues and technology service providers, as well as discussing technology issues in a social atmosphere. The reception is hosted with an open bar serving premium brand liquors, wines, and imported and domestic beers. The white-glove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. To add an extra sparkle to the evening’s event, a signature cocktail will be named after your company and served during the reception as one of the beverages. Sponsorship of this event includes special signage at the reception facility, cocktail napkins with your company logo imprinted, a small note creatively positioned on the butlers’ hors d’oeuvre trays, a special listing in the Conference program, and two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors Sponsorship Fee: $20,000 each

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Monday Networking Reception in the Exhibit Hall “The” Event – Monday evening’s reception is held in the Exhibit Hall. This event has high attendance and affords the casual atmosphere conducive to networking and discussing the various technology-related subjects addressed during the day, as well as having extended conversations with industry colleagues and technology service providers. This reception is hosted with an open bar serving premium brand liquors, wines, and imported and domestic beers. The white-glove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. To add an extra sparkle to the evening’s event, a signature cocktail will be named after your company and served during the reception as one of the beverages. Sponsorship of this event includes special signage at the reception facility, cocktail napkins with your company logo imprinted, a small note creatively positioned on the butlers’ hors d’oeuvre trays, a special listing in the Conference program, and two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors Sponsorship Fee: $20,000 each

Backpacks If you have attended an NMHC Apartment Technology Conference & Exposition in the past, you already know how useful each year’s backpacks are and how often they are used by attendees throughout the year. Selected for quality, durability, and utility, this year’s Conference backpacks are designed for extended use, which greatly lengthens the sponsor’s exposure to the market. The sponsor’s logo is prominently displayed on the backpack. The sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors Sponsorship Fee: $15,000 each

General Sessions Three (3) General Sessions will take place during the Conference. Each General Session is available to one (1) sponsor per session. Sponsorship of these events includes special signage at the entrance to the session, the option of providing a limited-page brochure for each session attendee (cost of the brochure is not included in sponsor fee and is to be provided by sponsor and approved by NMHC), a special listing in the Conference program, and two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to three (3) sponsors Sponsorship Fee: $15,000 each

Hotel Room Key Cards Used by all attendees lodging at the Conference hotel, this opportunity places the sponsor’s name and logo, web site, telephone number, and e-mail address on the cards used by attendees to access their rooms. This is a creative way to ensure attendees are aware of your company. This sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $15,000

Lanyards Each attendee receives a name badge attached to a lanyard displaying the sponsor’s logo and tagline. This sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Logo and tagline to be provided by sponsor. Limited to one (1) sponsor Sponsorship Fee: $15,000

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Onsite Program Directory Advertisement A professionally bound, 4-color publication, the Directory is a handheld pocket directory with tabs given to over 650 Conference participants at registration. It contains valuable information including brief descriptions of exhibitors and sponsors, as well as the Conference schedule, special notices, and other related items of interest. As with the Conference’s CD-ROMs, this publication also serves as a handy reference and contact throughout the year. This professional publication with a long shelf life prominently displays the sponsor’s full-page, 4-color logo, and/or advertisement on one of the prominent pages of the directory (Back Cover, Inside Front Cover, Inside Back Cover, Page 1, or Tabbed Pages). Each sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. For tabbed pages, each advertising sponsorship includes one (1) complimentary Conference registration. Logo and 4-color ad to be provided by sponsor. See final format specs below.

Back Cover: Limited to one (1) sponsor Sponsorship Fee: $15,000 Inside Front Cover: Limited to one (1) sponsor Sponsorship Fee: $15,000 Inside Back Cover: Limited to one (1) sponsor Sponsorship Fee: $10,000 Page 1: Limited to one (1) sponsor Sponsorship Fee: $15,000 Tabbed Pages: Limit of available tabbed pages/ad space pending final layout Sponsorship Fee: $2,500 each

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Program Cover Ad Specifications: Trim size: 4.5'' x 9'' – Live area: 4'' x 8.625'' – Bleed size: 4.75'' x 9.25''. Please submit high-resolution, 4-color art in one of the following formats: eps (outline all type), tif, pdf (embed all fonts), or jpg. All ad art must be received no later than September 25, 2010, to be included in the Directory. Please call NMHC for more detailed specifications. Page 1 Ad Specifications: Trim size: 4'' x 9'' – Live area: 3.5'' x 8.625'' – Bleed size: 4.25'' x 9.25''. Please submit high-resolution, 4-color art in one of the following formats: eps (outline all type), tif, pdf (embed all fonts), or jpg. All ad art must be received no later than September 25, 2010, to be included in the Directory. Please call NMHC for more detailed specifications. Program Tabbed Page Ad Specifications: Trim size: 4'' x 9'' – Live area: 3.5'' x 8.625'' – Bleed size: 4.25'' x 9.25''. Please submit high-resolution, 4-color art in one of the following formats: eps (outline all type), tif, pdf (embed all fonts), or jpg. All ad art must be received no later than September 25, 2010, to be included in the Directory. Please call NMHC for more detailed specifications. “Corporate Logo” Bottled Water For Conference attendees seeking refreshment, bottles of water with the sponsoring firm’s name and logo prominently displayed on the bottle’s label will be the essential beverage for attendees and seen in attendees’ hands throughout the Conference. The sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $10,000

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Cyber Café and WiFi Lounge Free, unlimited Internet access is a must-have for any Conference attended by senior executives and upperlevel management; they will find it at the Cyber Café and WiFi Lounge. As such, this is one of the most visible sponsorships available. Café sponsors are identified by special signage at the door of the Café, as well as on customized screen savers at each terminal. The sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Café Hours: Sunday 2:00 PM through Tuesday Noon, closing at 7:00 PM each night. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $10,000

Luggage Tags Help conference attendees avoid the risk of picking up someone else’s luggage, with tags featuring your logo. The sponsorship includes one (1) complimentary conference registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $10,000

Monday Walk-Around Networking Luncheon in the Exhibit Hall This event is attended by all Conference participants. The networking luncheon sponsorship includes special mention in the Conference program, signage at the entrance of the dining facility/exhibit hall, and the option of providing a gift with the sponsor’s logo (cost of item not included in sponsor fee and is to be provided by the sponsor and approved by NMHC) to attendees. This sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors Sponsorship Fee: $10,000 each

Tuesday Walk-Around Networking Luncheon in the Exhibit Hall This event enjoys full participation from all attendees. The networking luncheon sponsorship includes special mention in the Conference program, signage at the entrance of the dining facility/exhibit hall, and the option of providing a gift with the sponsor’s logo (cost of item not included in sponsor fee and is to be provided by the sponsor and approved by NMHC) to attendees. This sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors Sponsorship Fee: $10,000 each

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“Mini Map” of Points of Interest Each registrant will receive a “Mini Map” of the local area identifying points of interest such as restaurants, bars and boutiques. This “Mini Map” will assist with after-hours networking opportunities. The “Mini Map” will include the sponsor’s name and logo on the map. Production costs and coordination of the “Mini Map” are the responsibility of the sponsoring company. This sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $10,000

Sports Bottles A durable stainless steel bottle for carrying a favorite beverage while exercising, this sponsorship item will be permanently embossed with the sponsoring firm’s name and logo. The sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $10,000

Turndown Service/In-Room Drop Your company’s kind gesture will leave a lasting impression on the minds of conference attendees as they get into bed after a busy day on Sunday and Monday. An amenity and message will be placed on the guest’s bed each night. The cost of the amenity and message are not included in the sponsor fee and are to be provided by the sponsor and approved by NMHC. This sponsorship includes two (2) complimentary registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor each night (Sunday and Monday only) Sponsorship Fee: $10,000 each

GENERAL SPONSORSHIP OPPORTUNITIES In-Room TV Channel Advertising Show the Conference attendees what your company is all about. The resort’s In-Room dedicated TV channel will run your company’s standard DVD with audio in rooms throughout the hotel. The advertisement you provide will loop continuously 24/7. The length of the ad is only restricted by the length/capacity of the DVD. The content of the advertisement must be clearly directed at the NMHC Apartment Operations and Technology Conference & Exposition attendees and note that your company is a sponsor of the Conference. The DVD must be approved by NMHC in advance of the Conference. DVD production cost is the responsibility of the sponsor. NOTE: The hotel and NMHC do not endorse any company’s products or services. This sponsorship includes one (1) complimentary registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $7,500

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Conference Daily Publication (Monday and Tuesday mornings) Be the title sponsor for the NMHC Apartment Operations and Technology Conference & Exposition Daily. Your company logo will appear in the Monday or Tuesday issues which are delivered inside the rooms of over 500 attendees’ hotel rooms. This sponsorship includes one (1) complimentary registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors, one sponsor per day Sponsorship Fee: $5,000 each

Continental Breakfast and Refreshment Breaks This sponsorship guarantees your presence at every continental breakfast and food and beverage break (Monday and Tuesday). This sponsorship includes signage on the buffet tables for breakfast and breaks and at the entrance to the room during the breakfast, as well as a listing in the Conference schedule. Each sponsorship includes one (1) complimentary Conference registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to four (4) sponsors (2 sponsors per day) Sponsorship Fee: $5,000 each

Hotel LCD Reader Board Advertising Showcase your company as Conference attendees check out the day’s schedule on the hotel’s LCD Reader Board. There are three (3) LCD reader boards throughout the meeting space. The content of the image must be clearly directed at the NMHC Apartment Operations and Technology Conference & Exposition attendees and indicate that your company is a sponsor of the Conference. The image must be approved by NMHC in advance of the Conference. Image production is the responsibility of the sponsor. NOTE: The resort and NMHC do not endorse any company’s products or services. This sponsorship includes one (1) complimentary registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $5,000

Newspaper Delivery On Monday and Tuesday mornings, get the first message of the day to conference attendees with the headlines when the newspaper with your printed message is delivered to the front door of the room of each attendee staying at the conference hotel. This sponsorship includes one (1) complimentary registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $5,000

Call Today! 202/974-2363 or jstalknecht@nmhc.org

2010 NMHC Partner Guide: BRAND

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Cash Prize Giveaway NMHC will be giving away a total of eight (8) gift cards (four worth $1,000 each and four worth $500 each). During lunch on Monday and Tuesday, and the reception on Sunday and Monday, NMHC will hold a prize drawing to give away two (2) gift cards (one for $1,000 and one for $500) during each event. The sponsor(s) will host the drawing and, in addition to material and sign recognition, NMHC will acknowledge the sponsor as part of the gift announcement. The sponsorship includes one (1) complimentary conference registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to eight (8) sponsors Sponsorship Fee: $5,000 for each $1,000 Gift Card (total four (4) sponsors) Sponsorship Fee: $2,500 for each $500 Gift Card (total four (4) sponsors)

Recycling Kiosks Promoting recycling is an opportunity for your company to show its environmental consciousness and help reduce the carbon footprint of the meeting. Stationed throughout the conference meeting space will be recycling bins where the sponsor may place their company logo. This sponsorship includes signage and one (1) complimentary registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $5,000

Welcome Beverage Design your own (non-alcoholic) welcome beverage for attendees to enjoy when they check into the hotel, in a unique and memorable way to say welcome and to set your company apart from the moment attendees arrive at the conference hotel. This sponsorship includes one (1) complimentary registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $5,000

Call Today! 202/974-2363 or jstalknecht@nmhc.org

2010 NMHC Partner Guide: BRAND

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2010 NMHC Branding and Sponsorship Request Form Branding Opportunites T Market Trends - $60,000 T News Watch - $48,000 T NMHC Updates - $48,000 T Student Housing Research Report - $15,000

2010 NMHC Finance and Apartment Strategies Conference T Overall Sponsor - $5,000 each 2010 NMHC Spring Board of Directors Meeting T Continental Breakfast - $10,000 T Dinner - $15,000 each T General Session – CEO Panel - $15,000 T Keynote Speaker - $25,000 T Meeting At-A-Glance - $5,000 T Meeting Portfolios - $10,000 T Reception - $15,000 T Refreshment Breaks - $5,000 T Turndown Service - $7,500

2010 NMHC Apartment Strategies Conference T Audience Response Keypads - $7,500 T Continental Breakfast - $10,000 each T Lunch - $20,000 each T Turndown Service/In-Room Drop - $10,000 T Refreshment Breaks - $5,000 each T Registration Envelopes - $5,000 2010 NMHC Annual Meeting T Agenda At-A-Glance - $5,000 T Annual Dinner (Thursday) - $25,000 each T Annual Dinner Reception (Thursday) - $25,000 each T Board of Directors Breakfast (Thursday) - $15,000 T Chairman’s Reception (Thursday) - $15,000 T Cyber Café - $20,000 T Executive Committee Dinner (Wednesday) - $30,000 T Keynote Speakers - $125,000 T Luncheon with the International Panel (Thursday) - $10,000 T Luncheon with General Session Speakers (Friday) - $25,000 T Meeting Portfolio - $10,000 T Networking Breakfast (Thursday) - $10,000 each T Networking Breakfast (Friday) - $10,000 each T Post-Annual Dinner Dessert and Cigar Receptions (Thursday) - $30,000 T Refreshment Break (Wednesday) - $10,000 T Refreshment Break (Thursday) - $10,000 T Refreshment Break (Friday) - $10,000 T Registration Envelopes - $7,500 T Turndown Service/In-Room Drop - $10,000 T Welcome Reception (Wednesday) - $20,000 each 2010 NMHC Human Resources and Research Forums T Overall Sponsor - $5,000 each

2010 NMHC Fall Board of Directors & Advisory Committee Meeting T Dinner - $20,000 each T General Session – CEO Panel - $15,000 T Keynote Speaker - $25,000 T Meeting At-A-Glance - $5,000 T Meeting Portfolio - $10,000 T Networking Breakfast - $15,000 T Reception - $15,000 T Refreshments Breaks - $10,000 T Turndown Service - $7,500 2010 NMHC Student Housing Conference & Exposition T Conference Bag - $15,000 T General Session – Executive Panel - $15,000 T Keynote Speaker - $20,000 each T Meeting Book Advertisements T Back cover - $5,000 T Inside front cover - 5,000 T Inside back cover - $3,500 T Tabbed Pages - $2,500 T Networking Breakfast in the Exhibit Hall - $5,000 each T Opening Reception in the Exhibit Hall - $10,000 each T Refreshment Breaks - $5,000 each T Walk-Around Lunch in the Exhibit Hall - $10,000 each 2010 NMHC Branding and Sponsorship Opportunites continue on the back of this form.

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2010 NMHC Apartment Operations and Technology Conference & Exposition T Backpack - $15,000 T Cash Prize Giveaways - $5,000 each T Sunday Reception T Monday Lunch T Monday Reception T Tuesday Lunch T Cash Prize Giveaways - $2,500 each T Sunday Reception T Monday Lunch T Monday Reception T Tuesday Lunch T Conference Daily Publication - $5,000 each T Monday T Tuesday T Continental Breakfast and Refreshment Breaks - $5,000 each T “Corporate Logo” Bottled Water - $10,000 T Cyber Café and WiFi Lounge - $10,000 T Education CD-ROM - $25,000 T General Sessions - $15,000 per sponsor, per session T Hotel LCD Reader Board Advertising - $5,000 T Hotel Room Key Cards - $15,000 T In-Room TV Channel Advertising - $7,500 T Lanyards - $15,000

T Luggage Tags - $10,000 T Memory/Storage Sticks - $25,000 T “Mini Map” of Points of Interest - $10,000 T Networking Reception in the Exhibit Hall - $20,000 each T Sunday Reception T Monday Reception T Newspaper Delivery - $5,000 each T Monday Delivery T Tuesday Delivery T Notebook Folios - $20,000 T Onsite Program Directory Advertisement T Back cover - $15,000 T Inside front cover - $15,000 T Inside back cover - $10,000 T Page 1- $15,000 T Tabbed Pages - $2,500 T Recycling Kiosks - $5,000 T Sports Bottles - $10,000 T Turndown Service/In-Room Drop - $10,000 T Walk-Around Networking Luncheon - $10,000 each T Monday Luncheon T Tuesday Luncheon T Welcome Beverage - $5,000 T Wireless Computer Mouse - $25,000

NOTE: All Chairman’s Circle and Friends of the Council sponsors from the previous year have the right of first refusal on all items their companies sponsored in 2009. Deadline: December 31, 2009. Company Information Firm Name ______________________________________________________________________________________________________ (as it will appear in program and on signage)

Name __________________________________________________________________________________________________________ Title ____________________________________________________________________________________________________________ Address__________________________________________________________________________________________________________ City ____________________________________________________________ State __________________ ZIP ____________________ Phone (with Extension) ________________________________________________ Fax ____________________________________________ E-Mail Address ____________________________________________________________________________________________________ Signature ________________________________________________________________________________ Date____________________

Payment Information T Please bill us immediately at the address above T Credit Card Payment (check one) T Visa T MasterCard T American Express

T Check enclosed Acct. Number: ____________________________________________ Exp. Date:________

Name ____________________________________________________ Signature ______________________________________________ (as it appears on card)

(required)

Return both sides of this completed Sponsorship Request Form with payment to: NMHC Sponsorships, P.O. Box 37091, Baltimore, MD 21297-3091. Please make checks payable to the National Multi Housing Council. Credit card payments will also be accepted. Should your company require an invoice prior to making payment, fax or e-mail BOTH SIDES of this Request Form with your request for an invoice to the attention of Julie Stalknecht at 202/775-0112 (fax) or jstalknecht@nmhc.org.

2010 NMHC Branding and Sponsorship Request Form Submission Instructions •

Refer to the individual sponsorship descriptions listed on the prior pages for complete details of each sponsorship.

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Indicate the sponsorship(s) desired by checking the box next to the item.

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Complete the primary contact information of sponsoring firm, select method of payment, sign, and return the request form. If returned via fax or e-mail, without payment, NMHC will invoice you.

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Major sponsors may register up to two (2) representatives from their firm for free; general sponsors may register one (1) representative from their firm for free.

Company Logo E-mail a high-resolution color graphic data copy of your company logo to dholland@nmhc.org for inclusion in our sponsor recognition listing. Logos may be in one of the following formats: eps (please outline all type), tif, or jpg. NOTE: All sponsor logos will be given the same amount of “real estate” (print space). Terms of Sponsorship and Advertising By returning the signed form, our firm commits to sponsoring the 2010 NMHC Meeting designated or commits to advertising in either the 2010 NMHC Student Housing Conference & Exposition Directory or NMHC Apartment Operations and Technology Conference & Exposition Directory as indicated in the materials as set forth. We also understand that sponsorship of a Conference, Meeting or Forum, or advertising in a Directory does not imply or create an expectation that our firm will be allowed to be a part of any education sessions. Cancellation of an

ad will result in the forfeiture of a 15% retraction/administration fee. Our firm understands that on sponsorship items where space permits, the NMHC logo will be added to the sponsored items in addition to our company logo, if applicable. Companies that request a sponsorship item that takes place in or is affiliated in any way with an exhibit hall are not eligible to sponsor that item unless they are a confirmed and fully paid exhibitor. Chairman’s Circle and Frieinds of the Council monies only apply to meeting opportunities. Return the completed Request Form with payment promptly to: NMHC Sponsors, P.O. Box 3709, Baltimore, MD 21297-3091. Please make checks payable to the National Multi Housing Council. Should your company require an invoice prior to making payment, fax or e-mail the Request Form with your request for an invoice to the attention of Julie Stalknecht at 202/775-0112 (fax) or jstalknecht@nmhc.org. Sponsoring with Competitors Certain sponsorship items are designed to permit more than one company to participate. Each of the sponsors for these items will have equal representation in the size of their logo images and/or company name. The ordering of each sponsor’s logo image will be made on an alphabetical basis. There will be no competitive company or categories lock-out on any event. Contact Julie Stalknecht at jstalknecht@nmhc.org or 202/974-2363 if you have any questions.

Call Today! 202/974-2363 or jstalknecht@nmhc.org

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NMHC’provides the opportunity for our partners to network one-on-one with the leaders and decision makers in technology, operations and student housing. The Apartment Technology Conference & Exposition continues to grow and will include the operation side of the industry in 2010. 2010 also brings the first exposition in conjunction with the NMHC Student Housing Conference. You don’t want to miss the chance to exhibit at this inaugural event.

2010 NMHC STUDENT HOUSING CONFERENCE & EXPOSITION September 15 & 16, 2010 ı JW Marriott Hotel ı Washington, DC PRELIMINARY EXHIBIT INFORMATION AND SCHEDULES Exhibit space is limited The exhibit area and surrounding foyers and meeting space will be focus locations for networking during lunches and receptions. Exhibit hours have not been scheduled during the educational sessions to allow exhibitors the opportunity to participate in the Conference and continue networking with attendees. Exhibitor Move-In Wednesday, September 15, 2010, from Noon to 4:00 PM Exhibit Schedule Wednesday, September 15, 2010: 5:30 PM - 7:00 PM (Reception) Thursday, September 16, 2010: 7:30 AM - 8:30 AM (Continental Breakfast); 12:00 PM - 1:30 PM (Lunch) Exhibitor Move-Out Thursday, September 16, 2010, from 1:30 PM to 4:00 PM.

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EXHIBIT FEES, TERMS, AND CONDITIONS The early-bird booth rental fees are $2,600 for members/$3,200 for non-members, per 10' x 10' booth when you apply before February 1, 2010. After February 1, 2010 the rate becomes $2,900 for members/ $3,700 for non-members. A 10' x 10' booth includes three (3) badges that allow entrance into the exhibit hall only. Exhibit Badges can be upgraded to conference badges at $350 each (limit of three (3) badges per 10' x 10' booth). The approximate value of a conference badge is $600 per badge. Full booth payment should accompany the completed Booth Request Form and be returned to the address listed on the Form. Signing up for a booth early will allow your company to take advantage of the advance promotional opportunities. Credit card payments will be accepted. If your company’s accounting department requires an invoice prior to submitting payment, please contact NMHC. Membership in NMHC is not required to exhibit. Following receipt of the Booth Request Form at the NMHC office, a confirmation of receipt will be e-mailed to your company contact listed on the Form. Booth Assignments Fully paid booths will be assigned starting February 1, 2010, based on the following: (1) NMHC sponsorship; (2) company membership in NMHC; and (3) date the Booth Request Form is received. NOTE: Please check your booth location assignment for conflict with competitors. If your booth location needs to be changed, contact NMHC immediately. Booth assignments are dependent upon receipt of the Booth Request Form, receipt of payment, and booth availability. Additionally, if a member, an exhibitor’s NMHC membership dues must be fully paid prior to booth assignment. If your booth choices are not open at the time of assignment, we will assign the next best space for exposure to attendee traffic and as close to the type of request first made. Booth Rental includes: • Basic booth set-up – pipe and drape forming 3 ft. high side rails and 8 ft. high backdrop • Booth identification sign with company name and booth number • Booth and aisle carpeting, and aisle carpet cleaning (Exhibit Hall is carpeted) • Security service (scheduled to start on Wednesday evening) • Complimentary Exhibit Hall-only badges for three (3) company personnel with one paid 10' x 10' booth. (Badges can be upgraded to a full conference badge for $350 each.) • Potential exposure to over 400 targeted executivelevel, decision-making attendees at the Conference • Free Student Housing Conference registrant mailing lists (upon request, sent to exhibitors once the lists have been sufficiently populated, approximately a month prior to the meeting, contact NMHC) • Exhibitor recognition listing with booth number on NMHC web site • Exhibitor recognition listing in the Conference materials • Exhibitor Services Manual e-mailed to confirmed exhibitors and posted on NMHC web site in early June

Call Today! 202/974-2363 or jstalknecht@nmhc.org 2010 NMHC Partner Guide: BRAND

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JW MARRIOTT HOTEL EXHIBIT HALL FLOOR PLAN

Booths are 10'x10' unless noted Aisles = 10' wide 10'x10' Ceiling Height = 8' (Ceiling Height of Hall is 12') Ballroom is carpeted

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2010 NMHC Student Housing Conference & Exposition September 15 & 16, 2010 JW Marriott Washington, DC •

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Exhibit Booth Request Form and Exhibit Guidelines This request form is an application and contract for exhibit space at the 2010 NMHC Student Hosuing Conference & Exposition, between the National Multi Housing Council and your company (Exhibitor). It will become effective upon written acceptance by NMHC.

Exhibit Booth Request Company Name ____________________________________________________________________________________________________________ (If your company has changed its name since its last participation in an NMHC event, please list the previous name below.)

Previous Company Name ____________________________________________________________________________________________________ Important for booth assignment process: Please indicate the type of Product/Service your company will be exhibiting ______________________________________________________________ (e.g., Property Management Software, Furniture, etc.)

Contact Name of person handling your booth logistics ________________________________________________________________________________ (This person will receive all mailings on behalf of your company.)

Title ____________________________________________________________________ E-Mail __________________________________________ Street Address ____________________________________________________________________________________________________________ City ____________________________________________________________________ State __________________________ ZIP ____________ Phone____________________________________________________ Ext.________ Fax ________________________________________________ Web Site Address __________________________________________________________________________________________________________ Check your booth size preference: T 10' x 20' (200 sq. ft.) - List 2 locations in each slot below

T 10' x 10' (100 sq. ft.)

T Other __________________

List your top 6 preferred booth locations 1. ____________ 2. ____________ 3. ____________ 4. ____________ 5. ____________ 6. ____________ Our company prefers to not be located next to the following competitive firms: 1. __________________________________________________________ 4. ________________________________________________________ 2. __________________________________________________________ 5. ________________________________________________________ 3. __________________________________________________________ 6. ________________________________________________________ For printing purposes, please list your company’s name as it should appear in all printed material. ________________________________________________________________________________________________________________________

Payment Information The early-bird booth rental fees are $2,600 for members/$3,200 for non-members, per 10' x 10' booth when you apply before February 1, 2010. After February 1, 2010 the rate becomes $2,900 for members/$3,700 for non-members. A 10’ x 10’ booth includes three (3) badges that allow entrance into the exhibit hall only. Please note, NMHC will invoice your company after the booth assignments have been finalized. It is understood that by submitting this application for exhibit space, your company and its representatives agree to abide by the provisions of the rules and regulations governing the 2010 NMHC Student Housing Conference & Exposition in general and as outlined on the following page, in the Exhibitor & Sponsor Prospectus and the Exhibitor Services Manual. This application, when accepted by the National Multi Housing Council and payment is made, becomes a contract. Signature ____________________________________________ Printed Name __________________________________________ Date __________ Return both sides of this completed Booth Request Form via fax or e-mail to the attention of Jennifer Angebranndt at 202/775-0112 (fax) or jangebranndt@nmhc.org. See Exhibit Guidelines on the back of this form.

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2010 NMHC Student Housing Conference & Exposition Exhibit Guidelines 1.

Eligible Exhibits: NMHC reserves the right to determine the eligibility of any company or product to exhibit in the Conference and the right to reject or cancel any application and/or limit space assigned to any one company.

Limitation of Exhibitors: NMHC reserves the right to stop or remove from the Conference any exhibitor or representative(s) who, in the opinion of NMHC, is objectionable or detracts from the dignity of the Conference.

Exhibitor Due Diligence: NMHC makes no representation concerning any sponsor or its products or services, and the admission to the Conference of any sponsor or exhibitor constitutes neither an endorsement, recommendation, nor a representation by NMHC of any exhibitor or sponsor, or its products or services.

B. To allow an unobstructed view of booths, exhibitors are not permitted to have their booths and backdrops exceed 8 ft. in height for linear booths. Backdrops/backgrounds 8 ft. in height may extend forward no more than 5 ft. from the back wall. Consult NMHC if you have questions or require a diagram for clarification. 10. Mergers and Buyouts: In the case of exhibiting companies that have either merged with, been purchased by, or have purchased another company and merged their booth space, the new company will receive the points earned by the company that had the higher point total, if requested in writing by the merged company. The priority points will not be combined.

Assignment of Space: Fully paid booths will be assigned based on the following, in order of priority: (1) Conference sponsorship; (2) company membership level in NMHC; and (3) date the Booth Request Form is received. NOTE: Please check your booth location assignment for conflict with competitors. If your booth location needs to be changed, contact NMHC immediately. Proximity to competitors is each supplier’s responsibility. Booth assignments are dependent upon receipt of the Booth Request Form, receipt of payment, and booth availability. One exhibit point is assigned to each company that exhibits annually at the NMHC Student Housing Conference & Exposition, regardless of the number of booths purchased. Past exhibit points will be forfeited for any company that does not exhibit consecutively from year to year. Additionally, if a member, an exhibitor’s NMHC membership dues must be fully paid prior to booth assignment. If your booth choices are not open at the time of assignment, we will assign the next best space for exposure to attendee traffic and as close to the type of request first made.

5. Cancellation of Contract/Downsizing: A. Cancellation/Downsizing by Exhibitor: 1. No refunds for downsizing or cancellation will be made. 2. Your exhibit payment is non-transferable. B. Cancellation by NMHC: Notice of cancellation of exhibit space may be given to an exhibiting company according to the terms as invoiced. If full payment has not been received at the NMHC office, notice of cancellation shall be in writing and mailed to the exhibiting company. In the event of cancellation by NMHC, the exhibitor’s payment will be non-refundable. 6.

Co-Exhibiting or Subletting of Exhibit Space: One company is allowed to exhibit per booth. Exhibitors are prohibited from subletting any part of the space allotted to them or exhibiting in their space any merchandise or advertising materials that are not a part of their product lines, unless authorized by NMHC.

Liability: Exhibitor agrees to, at all times, protect and defend, save and hold forever harmless, and fully indemnify the National Multi Housing Council and the Hilton Anatole, and their leadership and employees, from and against any and all claims, actions, losses, damages, costs (including reasonable attorney’s fees), liability charges, or expenses arising out of or in conjunction with (1) any property or personal injury or other occurrence to any property or person(s), including the exhibitor, its agents, employees, and business invitees, which arises out of or is in conjunction with the exhibitor’s occupancy and use of the exhibition premises or any part thereof, and, further, (2) any alleged violations of any law or ordinance occasioned by the intentional or negligent actions of the exhibitor, its agents, employees, and business invitees. NMHC and the Hilton Anatole expressly disclaim any possible liability for the safety of the exhibitor’s property or exhibit against robbery, fire, water, accidents of any sort, or injury or damage from any other cause. Should any loss by theft occur, the exhibitor agrees to report it to the security person on duty, hired by the exhibit management or the resort, immediately.

8. Security Guidelines for Exhibitors: A. Avoid leaving valuable items unattended or articles in the booth during non-exhibit hours. B. If possible, cover your display with a flameproof drop cloth during non-exhibit hours. C. Run wire or cable through as many items as possible and lock them during non-exhibit hours. D. Remove pertinent component parts from display or floor models not being used for demonstration during non-exhibit hours. E. Never leave your booth unattended during exhibit hours. Do not hesitate to report to NMHC staff any suspicious persons in the exhibit area. F. Pack all of your equipment products as soon as move-out starts and make sure all labels are made out properly. G. At commencement of move-out, remove small articles of value. 9. Booth Construction/Design/Layout: A. Standard booth equipment will consist of an 8 ft. back wall of draperies with aluminum uprights and 3 ft. high divisional side rails covered with matching or contrasting draperies.

11. Joint Ventures/Co-Marketing: Definition – The definition of a joint venture/ co-marketing agreement is that in which two or more companies are developing, manufacturing, producing, or distributing the same product. In this case, it refers to companies that may have entered into joint ventures or co-marketing agreements and wish to exhibit in a manner best describing their joint agreement. Companies having such a business agreement may choose to: A. Be aligned on the exhibit floor adjacent to each other in order to jointly promote the specific product; or B. Be represented by only one of the companies in the agreement utilizing exhibit space, but displaying through signage that the product is a joint venture/ co-marketed product; or C. Exhibit in one booth under the joint venture name with one exhibit manager contact coordinating all joint venture booth staff and activities (registration badges, show guide listings, etc., which are subject to show management policies). If the companies having the agreement wish to have their space located adjacent to each other, both companies should submit such in writing, with their applications, a cover letter initiating the request. A copy of the letter should also go to each of the companies in the agreement. Space allocation should be based on the present points average of the companies in the agreement. If only one company is exhibiting the co-marketed product, show management should deal only with that exhibiting company. Subletting of space for the purpose of allowing another company to exhibit within the principal exhibit is not permitted. If the non-exhibiting company needs registration badges, they should work directly with show management and according to show management’s policies. Show management will make every effort to be inclusive of all joint marketing partners. If possible and upon request, the names of both joint partners should be included in separate listings in the printed materials. Show management may charge an administrative fee for the additional listing. If two listings cannot be provided, the exhibiting company should list the non-exhibiting partner within its listing. 12. Exhibitor Intellectual Property: Exhibitor warrants and represents that it owns all intellectual property being used in promotion at the 2010 NMHC Student Housing Conference & Exposition or exhibited at the 2010 NMHC Student Housing Conference & Exposition, and agrees to defend, at exhibitor’s expense, and to indemnify NMHC for any action brought against NMHC arising out of any dispute over intellectual property. 13. General Show Policies: NOISY, OFFENSIVE EXHIBITS ARE PROHIBITED. If you are having demonstrations, do not have them in the aisle where your exhibit is located if you expect people to congregate there. Leave space within your exhibit to absorb the majority of the crowd. Should spectators interfere with the normal traffic flow in the aisle or overflow into the exhibits on the sides or across the aisle, the Show Manager will request that you limit or eliminate your presentation. Police your booth to be sure the noise level from any demonstrations or sound system is kept to a minimum and does not interfere with others. The Show Manager reserves the right to determine what constitutes interference with others. All business activities, circulars, and advertising matter must be conducted and distributed within the booth(s) assigned to the exhibitor. Materials may not be distributed in other areas of the Conference facility. Exhibitor agrees not to hold any social event to which attendees are invited, or entice attendees off the exhibit floor during official exhibit and Conference hours. Further, no exhibits or In Conjunction With events are permitted outside the exhibition area, which includes hotel rooms, suites, or public places on September 15 & 16, 2010, unless approved in advance by NMHC. In Conjunction With events held by non-sponsor companies will be charged a $5,000 fee. 14. Restricted Attendance: False certification of individuals or other methods or devices used to assist unauthorized persons to gain admittance to the exhibit floor or the Conference is cause to expel the violator from the exhibition and Conference, and to remove the exhibit from the floor without obligation on the part of NMHC. 15. NMHC follows the International Association of Exhibitions and Events (IAEE) best practices and rules of exhibiting.

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2010 NMHC APARTMENT OPERATIONS AND TECHNOLOGY CONFERENCE & EXPOSITION November 14 - 16, 2010 ı Hilton Anatole ı Dallas, TX

PRELIMINARY EXHIBIT INFORMATION AND SCHEDULES Exhibit space is limited. The exhibit area will be the only location for networking during lunches and receptions. Exhibit hours have not been scheduled during the educational sessions to allow exhibitors the opportunity to participate in the Conference and continue networking with attendees. Exhibitor Move-In Sunday, November 14, 2010, from 9:00 AM to 3:00 PM Exhibit Schedule Sunday, November 14, 2010: 5:30 PM - 7:30 PM (Reception) Monday, November 15, 2010: 12:00 PM - 1:30 PM (Lunch); 5:30 PM - 7:30 PM (Reception) Tuesday, November 16, 2010: 12:00 PM - 1:30 PM (Lunch) Exhibitor Move-Out Tuesday, November 16, 2010, from 1:30 PM to 4:00 PM EXHIBIT FEES, TERMS, AND CONDITIONS The booth rental fee is $5,000 per 10' x 10' booth and includes three (3) “full” registrations that allow entrance into the education sessions. The approximate value is $600 per badge x 3 = $1,800. Full booth payment should accompany the completed Booth Request Form and be returned to the address listed on the Form. Signing up for a booth early will allow your company to take advantage of the advance promotional opportunities. Credit card payments will be accepted. If your company’s accounting department requires an invoice prior to submitting payment, please contact NMHC. Membership in NMHC is not required to exhibit. Following receipt of the Booth Request Form at the NMHC office, a confirmation of receipt will be e-mailed to your company contact listed on the Form.

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Booth Assignments Fully paid booths will be assigned starting February 1, 2010, based on the following, in order of priority: (1) number of years the company/division has exhibited; (2) conference sponsorship; (3) company membership level in NMHC; and (4) date the Booth Request Form is received. NOTE: Please check your booth location assignment for conflict with competitors. If your booth location needs to be changed, contact NMHC immediately. Booth assignments are dependent upon receipt of the Booth Request Form, receipt of payment, and booth availability. Past exhibit points will be forfeited for any company that does not exhibit consecutively from year to year. If your booth choices are not open at the time of assignment, we will assign the next best space for exposure to attendee traffic. Booth Rental Includes: • Basic booth set-up – pipe and drape forming 3 ft. high side rails and 8 ft. high backdrop • Booth identification sign with company name and booth number • Aisle carpeting, and aisle carpet cleaning (Exhibit Hall is not carpeted) • Security service (scheduled 24 hours each day starting on Sunday evening) • Complimentary “Full” Conference registration for three (3) company personnel with one paid 10' x 10' booth (inside the maximum of 6 attendees). More complimentary Conference registrations will be provided based on larger-sized booths (see the Conference registration terms when registering for badges online). • Exposure to over 650 targeted executive-level, decision-making attendees at the Conference • Free Technology Conference registrant mailing lists (upon request, sent to exhibitors once the lists have been sufficiently populated, approximately a month prior to the meeting, contact NMHC) • Complimentary high-speed wireless Internet access • Exhibitor recognition listing with booth number on NMHC web site • Exhibitor recognition listing in the Conference materials • Exhibitor Services Manual (e-mailed to confirmed exhibitors and posted on NMHC web site in early September)

Call Today! 202/974-2363 or jstalknecht@nmhc.org

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2010 NMHC Apartment Operations and Technology Conference & Exposition November 14 - 16, 2010 Hilton Anatole Dallas, TX •

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Exhibit Booth Request Form and Exhibit Guidelines This request form is an application and contract for exhibit space at the 2010 NMHC Apartment Operations and Technology Conference & Exposition, between the National Multi Housing Council and your company (Exhibitor). It will become effective upon written acceptance by NMHC.

T 10' x 20' (200 sq. ft.)

T 10' x 10' (100 sq. ft.)

T Other ________________________

Payment Information Booth cost is $5,000 per 10' x 10' and each 10' x 10' includes three (3) full registrations to all conference sessions. Please note, NMHC will invoice your company after the booth assignments have been finalized. It is understood that by submitting this application for exhibit space, your company and its representatives agree to abide by the provisions of the rules and regulations governing the 2010 NMHC Apartment Operations and Technology Conference & Exposition, in general, and as outlined on the following page, in the Exhibitor & Sponsor Prospectus and the Exhibitor Services Manual. This application, when accepted by the National Multi Housing Council and payment is made, becomes a contract. Signature ____________________________________________ Printed Name __________________________________________ Date __________ Return both sides of this completed Booth Request Form fax via fax or e-mail to the attention of Jennifer Angebranndt at 202/775-0112 (fax) or jangebranndt@nmhc.org.

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2010 NMHC Apartment Operations and Technology Conference & Exposition Exhibit Guidelines 1.

Assignment of Space: Fully paid booths will be assigned based on the following, in order of priority: (1) number of years company/division has exhibited; (2) Conference sponsorship; (3) company membership level in NMHC; and (4) date the Booth Request Form is received. NOTE: Please check your booth location assignment for conflict with competitors. If your booth location needs to be changed, contact NMHC immediately. Proximity to competitors is each supplier’s responsibility. Booth assignments are dependent upon receipt of the Booth Request Form, receipt of payment, and booth availability. One exhibit point is assigned to each company that exhibits annually at the Apartment Operations and Technology Conference & Exposition, regardless of the number of booths purchased. Past exhibit points will be forfeited for any company that does not exhibit consecutively from year to year. Additionally, if a member, an exhibitor’s NMHC membership dues must be fully paid prior to booth assignment. If your booth choices are not open at the time of assignment, we will assign the next best space for exposure to attendee traffic and as close to the type of request first made.

B. To allow an unobstructed view of booths, exhibitors are not permitted to have their booths and backdrops exceed 8 ft. in height for linear booths. Island booth height maximum is 15 ft. Backdrops/backgrounds 8 ft. in height may extend forward no more than 5 ft. from the back wall. Consult NMHC if you have questions or require a diagram for clarification. C. Company banners over island booths are allowed.

10. Mergers and Buyouts: In the case of exhibiting companies that have either merged with, been purchased by, or have purchased another company and merged their booth space, the new company will receive the points earned by the company that had the higher point total, if requested in writing by the merged company. The priority points will not be combined. 11. Joint Ventures/Co-Marketing: Definition – The definition of a joint venture/ co-marketing agreement is that in which two or more companies are developing, manufacturing, producing, or distributing the same product. In this case, it refers to companies that may have entered into joint ventures or co-marketing agreements and wish to exhibit in a manner best describing their joint agreement. Companies having such a business agreement may choose to: A. Be aligned on the exhibit floor adjacent to each other in order to jointly promote the specific product; or B. Be represented by only one of the companies in the agreement utilizing exhibit space, but displaying through signage that the product is a joint venture/ co-marketed product; or C. Exhibit in one booth under the joint venture name with one exhibit manager contact coordinating all joint venture booth staff and activities (registration badges, show guide listings, etc., which are subject to show management policies). If the companies having the agreement wish to have their space located adjacent to each other, both companies should submit such in writing, with their applications, a cover letter initiating the request. A copy of the letter should also go to each of the companies in the agreement. Space allocation should be based on the present points average of the companies in the agreement. If only one company is exhibiting the co-marketed product, show management should deal only with that exhibiting company. Subletting of space for the purpose of allowing another company to exhibit within the principal exhibit is not permitted. If the non-exhibiting company needs registration badges, they should work directly with show management and according to show management’s policies. Show management will make every effort to be inclusive of all joint marketing partners. If possible and upon request, the names of both joint partners should be included in separate listings in the printed materials. Show management may charge an administrative fee for the additional listing. If two listings cannot be provided, the exhibiting company should list the non-exhibiting partner within its listing. 12. Exhibitor Intellectual Property: Exhibitor warrants and represents that it owns all intellectual property being used in promotion at the 2010 NMHC Apartment Operations and Technology Conference & Exposition or exhibited at the 2010 NMHC Apartment Operations and Technology Conference & Exposition, and agrees to defend, at exhibitor’s expense, and to indemnify NMHC for any action brought against NMHC arising out of any dispute over intellectual property. 13. General Show Policies: NOISY, OFFENSIVE EXHIBITS ARE PROHIBITED. If you are having demonstrations, do not have them in the aisle where your exhibit is located if you expect people to congregate there. Leave space within your exhibit to absorb the majority of the crowd. Should spectators interfere with the normal traffic flow in the aisle or overflow into the exhibits on the sides or across the aisle, the Show Manager will request that you limit or eliminate your presentation. Police your booth to be sure the noise level from any demonstrations or sound system is kept to a minimum and does not interfere with others. The Show Manager reserves the right to determine what constitutes interference with others. All business activities, circulars, and advertising matter must be conducted and distributed within the booth(s) assigned to the exhibitor. Materials may not be distributed in other areas of the Conference facility. Exhibitor agrees not to hold any social event to which attendees are invited, or entice attendees off the exhibit floor during official exhibit and Conference hours. Further, no exhibits or In Conjunction With events are permitted outside the exhibition area, which includes hotel rooms, suites, or public places on November 14-16, 2010, unless approved in advance by NMHC. In Conjunction With events held by non-sponsor companies will be charged a $5,000 fee. 14. Restricted Attendance: False certification of individuals or other methods or devices used to assist unauthorized persons to gain admittance to the exhibit floor or the Conference is cause to expel the violator from the exhibition and Conference, and to remove the exhibit from the floor without obligation on the part of NMHC. 15. NMHC follows the International Association of Exhibitions and Events (IAEE) best practices and rules of exhibiting.

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HILTON ANATOLE EXHIBIT HALL FLOOR PLAN

Booths are 10'x10' unless noted Aisles = 9' wide 10'x10' Ceiling Height = 8' Island Ceiling Height = 15'

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ABOUT NATIONAL MULTI HOUSING COUNCIL Based in Washington, DC, NMHC is a national association representing the interests of the larger and most prominent apartment firms in the U.S. NMHCâ&#x20AC;&#x2122;s members are the principal officers of firms engaged in all aspects of the apartment industry, including ownership, development, management, and financing. NMHC advocates on behalf of rental housing, conducts apartment-related research, encourages the exchange of strategic business information, and promotes the desirability of apartment living. One-third of American households rent, and over 14 percent of households live in a rental apartment (buildings with five or more units). For more information, contact NMHC at 202/974-2300 or visit NMHCâ&#x20AC;&#x2122;s web site at www.nmhc.org.

NMHC MISSION STATEMENT The National Multi Housing Council provides leadership for the apartment industry on legislative and regulatory matters, advances research and the exchange of strategic business information, and promotes the desirability of apartment living.

2009 CHAIRMAN'S CIRCLE: Apartment Guide AT&T Connected Communities AZUMA Leasing Fannie Mae Freddie Mac KeyBank Real Estate Capital Kroll Factual Data, Inc. Network Multifamily Corporation Pinnacle RealPage, Inc. Riverstone Residential, a CAS Partners Company Time Warner Cable Verizon Enhanced Communities Yardi Systems, Inc.

2009 FRIENDS OF THE COUNCIL: Apartment Realty Advisors AvalonBay Communities, Inc. Bader Company BRE Properties, Inc. Camden Property Trust CB Richard Ellis Colonial Properties Trust Comcast Cable Communications Cushman & Wakefield First Advantage SafeRent Hendricks & Partners Intuit Real Estate Solutions Mid-America Apartment Communities Moran & Company Red Mortgage Capital, Inc. Rent.com Transwestern - Institutional Multifamily Group UDR, Inc.

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1850 M Street, NW, Suite 540 Washington, DC 20036 202/974-2300 www.nmhc.org