2011 Partner Guide by National Multifamily Housing Council

THANK YOU TO OUR 2010 CHAIRMAN’S CIRCLE AND FRIENDS OF THE COUNCIL SPONSORS

2010 Chairman’s Circle

2010 Friends of the Council Living Excellence

The National Multi Housing Council’s success comes from

Peter F. Donovan CB Richard Ellis

the support of our members and sponsors.

We offer many opportunities for you to raise your company’s profile. You can sponsor a high-profile speaker, place your logo in an e-newsletter read by the “Who’s Who” of the apartment industry, exhibit at our Apartment Operations and Technology Conference & Exposition or Student Housing Conference & Exposition—you name it! To make it easier for you to find the right opportunity, we are pleased to offer you this NMHC Partner Guide. Thomas S. Bozzuto The Bozzuto Group

Whether you are an owner/manager/developer, broker, lender, supplier, or consultant, your company is a valuable part of the Council. With your help, NMHC will continue its three-decade tradition of unparalleled education, research, strategic Capitol Hill activity, networking and more! Thank you for your continuing support of NMHC and the apartment industry. Best wishes,

Ric Campo Camden Property Trust Peter F. Donovan NMHC Chairman

Thomas S. Bozzuto NMHC Vice-Chairman

Ric Campo NMHC Immediate Past Chairman

CONTENTS 2011 NMHC PARTNER GUIDE BRAND NMHC Market Trends ..............................................................................................................................3 NMHC News Watch ................................................................................................................................3 NMHC Update ........................................................................................................................................4 NMHC Student Housing Research Report..............................................................................................4

SPONSOR Chairmanâ&#x20AC;&#x2122;s Circle and Friends of the Council ........................................................................................5 2011 NMHC Apartment Strategies Conference (January) ......................................................................7 2011 NMHC Annual Meeting (January) ..................................................................................................8 2011 NMHC Human Resources and Research Forums (April)..............................................................13 2011 NMHC Apartment Strategies Update and Finance Conference (May) ........................................14 2011 NMHC Spring Board of Directors Meeting (May) ........................................................................15 2011 NMHC Fall Board of Directors & Advisory Committee Meeting (September) ..............................18 2011 NMHC Student Housing Conference & Exposition (September) ................................................20 2011 NMHC Apartment Operations and Technology Conference & Exposition (November) ................21 2011 NMHC Branding and Sponsorship Request Form ........................................................................29

EXHIBIT 2011 NMHC Student Housing Conference & Exposition ......................................................................32 2011 NMHC Student Housing Conference & Exposition Exhibit Booth Request Form and Exhibit Guidelines ..........................................................................34 2011 NMHC Apartment Operations and Technology Conference & Exposition ..................................36 2011 NMHC Apartment Operations and Technology Conference & Exposition Exhibit Booth Request Form and Exhibit Guidelines ..........................................................................38

BRAND

Don’t miss the opportunity to have your company logo included on one of NMHC’s publications. NMHC has developed three unique electronic publications that are sent via e-mail to over 7,000 apartment executives. Partner with NMHC as a publication sponsor and your company logo, with a link to your web site, will be prominently displayed in the publication.

MARKET TRENDS A quarterly summary of the industry’s performance trends, including vacancy rates, rent increases, apartment starts, employment growth and apartment sales prices. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor per year. Total Amount: $60,000 (Sold Out)

NMHC NEWS WATCH A biweekly summary of noteworthy articles in the general media of interest to apartment executives. Company to provide its 4-color logo as a jpg or eps file. Approximately twenty-four (24) issues per calendar year. Limited to one (1) sponsor per year. Total Amount: $48,000 (Sold Out)

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

NMHC UPDATE A concise summary of the industry’s legislative, regulatory and judicial developments as well as the latest developments in finance, property management, sustainability, human resources, technology and building codes. Company to provide its 4-color logo as a jpg or eps file. Approximately twenty (20) issues per calendar year. Limited to one (1) sponsor per calendar year. Total Amount: $48,000 (Sold Out)

STUDENT HOUSING RESEARCH REPORT NMHC launched a student housing initiative in 2004 and one of the key elements was to produce original research that helps apartment firms better understand the dynamics of the student housing sector. Each year, the research survey results are released in conjunction with the NMHC Student Housing Conference. Company to provide its b/w logo as a jpg or eps file. Limited to one (1) sponsor per calendar year. Total Amount: $15,000

Sponsor’s logo will appear on back cover

NOTE: All Chairman’s Circle and Friends of the Council sponsors from the previous year have right of first refusal on all items their company sponsored in 2010. Deadline: December 31, 2010.

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

SPONSOR

A critical contributing factor to NMHC’s success over the past few years has been the tremendous generosity of our members who have sponsored various events and speakers at our Membership Meetings and strategic information Forums and Conferences. The sponsors have afforded us the luxury of presenting high-level content in a first-class setting that is generally considered the premier forum for senior executives of the apartment industry. In 2011 we are continuing the following categories of sponsorships: • Chairman’s Circle for firms that commit to sponsor $50,000 or more in 2011 • Friends of the Council for firms that sponsor $25,000 to $49,999 in 2011 • Plus Additional Sponsorships for firms that sponsor $5,000 to $24,999 in 2011, which include: - Major Sponsors, sponsor $10,000 to $24,999 in 2011 - General Sponsors, sponsor $5,000 to $9,999 in 2011 Both Chairman’s Circle and Friends of the Council sponsors will automatically receive additional benefits detailed below.

CHAIRMAN’S CIRCLE If your firm commits to $50,000 or more in sponsorships in 2011, you will join the Chairman’s Circle and receive the following benefits: • Sponsorship recognition during every 2011 NMHC Membership Meeting, Forum and Conference, not just the specific meeting(s) you sponsor. • Chairman’s Circle sponsors may register up to a maximum of four (4) additional attendees at no cost per event for every 2011 NMHC Membership Meeting, Forum and Conference, not just the specific meeting(s) you sponsor (with the exception of the Executive Leadership Conference). • Invitations to VIP events such as luncheons with the General Session speakers and Chairman’s Reception, and VIP photo opportunity with keynote speakers during the Annual Meeting. • Opportunity to select sponsor items for your $50,000. For example, if you give $50,000 you can select the Annual Meeting Welcome Reception for $20,000, the Spring Board of Directors Dinner for $15,000 and the Student Housing Conference General Session for $15,000.

NOTE: Sponsors may “go shopping” and combine the benefits they prefer from the sponsorship items enclosed to reach the Chairman’s Circle, Friends of the Council or Additional Sponsorships level. Chairman’s Circle and Friends of the Council monies only apply to meeting opportunities.

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

FRIENDS OF THE COUNCIL If your firm commits to $25,000 to $49,999 in 2011, you will join the Friends of the Council and receive the following benefits: • Sponsorship recognition during every 2011 NMHC Membership Meeting, Forum and Conference, not just the specific meeting(s) you sponsor. • Friends of the Council sponsors may register up to a maximum of two (2) additional attendees at no cost per event for every 2011 NMHC Membership Meeting, Forum and Conference, not just the specific meeting(s) you sponsor (with the exception of the Executive Leadership Conference). • Invitations to VIP events such as luncheons with the General Session speakers and VIP photo opportunity with keynote speakers during the Annual Meeting. • Opportunity to select sponsor items for your $25,000. For example, if you give $25,000 you can select the Apartment Strategies Conference Lunch for $20,000 and the Spring Board of Directors Meeting Refreshment Breaks for $5,000.

ADDITIONAL SPONSORSHIPS Companies that help sponsor a specific meeting – “meeting sponsor” – receive the following benefits: • They are listed in the meeting notices to all invited members and non-members and are included in the meeting information posted on our web site (www.nmhc.org). • They are prominently listed in meeting programs. • They are displayed on PowerPoint presentations before the start of each meeting. • They are listed in signage prominently displayed at the meeting. • They are listed in the NMHC Annual Report. • Major Sponsors ($10,000 to $24,999) may register two (2) additional attendees at no cost. • General Sponsors (below $10,000) may register one (1) additional attendee at no cost.

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

2011 Meeting Sponsorship Opportunities Less tangible, but ultimately more important to your business, is the fact that when you sponsor an event or speaker at an NMHC meeting, you generate an extraordinary amount of goodwill with the senior executives of the most prominent firms in the apartment industry. The sponsorship opportunities for each 2011 NMHC meeting listed below are outlined in the pages that follow. 2011 NMHC Apartment Strategies Conference 2011 NMHC Annual Meeting 2011 NMHC Human Resources and Research Forums 2011 NMHC Apartment Strategies Update and Finance Conference 2011 NMHC Spring Board of Directors Meeting 2011 NMHC Fall Board of Directors & Advisory Committee Meeting 2011 NMHC Student Housing Conference & Exposition 2011 NMHC Apartment Operations and Technology Conference & Exposition

2011 APARTMENT STRATEGIES CONFERENCE January 18, 2011 ı La Quinta Resort & Club ı Palm Springs, CA The NMHC Apartment Strategies Conference precedes the NMHC Annual Meeting with an entire day of trends, statistics and powerful business insight into what lies ahead in 2011 for the economy and our industry. This meeting is open to both NMHC members and non-members – approximately 1,000 executives attend.

OVERALL SPONSOR Being an Overall Sponsor of the Apartment Strategies Conference affords your company the greatest exposure to meeting attendees. This sponsorship includes the sponsor’s logo on direct mail and printed materials, signage during the Conference at the entrance to the meeting rooms and acknowledgment from the podium. Each sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Sponsorship Fee: $10,000 each

CALL TODAY! 202/974-2363 or jstalknecht@nmhc.org 2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

2011 NMHC ANNUAL MEETING January 18 – 20, 2011 ı La Quinta Resort & Club ı Palm Springs, CA The NMHC Annual Meeting is the largest gathering of the year where NMHC members come together to network with their colleagues. The 2011 Meeting will feature Michael Lewis and Jack Welch and will include: informative sessions by industry leaders; insight into what is happening on Capitol Hill; strategies for success in changing times; and fun-filled social events. Open to members only – over 1,500 executives attend.

MAJOR SPONSORSHIP OPPORTUNITIES Annual Dinner (Wednesday) The highlight of the meeting’s social events, this is the largest gathering of NMHC Annual Meeting attendees in one relaxing location. This professionally planned and catered dinner includes an outstanding salad, entrée and dessert. Wine is served with dinner. Sponsorship of this event includes special signage at the dinner facility, a special listing in meeting materials and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to eight (8) sponsors ı Sponsorship Fee: $25,000 each Keynote Speakers – Michael Lewis (Wednesday) and Jack Welch (Thursday) Michael Lewis, a renowned best-selling author and leading social commentator, will be the keynote speaker on Wednesday. Jack Welch, former Chairman and CEO of General Electric and top-selling author, will speak at Thursday’s general session. This sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $100,000 (Welch) Limited to one (1) sponsor ı Sponsorship Fee: $75,000 (Lewis) Welcome Reception (Tuesday) Tuesday evening’s Welcome Reception is heavily attended and is conducive to settling into the meeting, discussing the sessions ahead, arranging for dinner meetings with colleagues, and discussing industry issues in a social atmosphere. The reception is hosted with an open bar serving premium brand liquors, wines and imported and domestic beers. The whiteglove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. To add an extra sparkle to the evening’s event, a signature cocktail will be named after your company and served as one of the beverages during the reception. Sponsorship of this event includes special signage at the reception facility, cocktail napkins with your company logo imprinted, a small note creatively positioned on the butlers’ hors d’oeuvre trays, a special listing in the meeting materials and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Sponsorship Fee: $25,000 each

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

Annual Dinner Reception (Wednesday) “The” Event – the Annual Dinner Reception has high attendance and affords the casual atmosphere conducive to networking and discussing the various apartment industry-related subjects addressed during the day, as well as having extended conversations with industry colleagues. This reception is hosted with an open bar serving premium brand liquors, wines and imported and domestic beers. The white-glove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. To add an extra sparkle to the evening’s event, a signature cocktail will be named after your company and served during the reception as one of the beverages. Sponsorship of this event includes special signage at the reception facility, cocktail napkins with your company logo imprinted, a small note creatively positioned on the butlers’ hors d’oeuvre trays, a special listing in the meeting materials and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Sponsorship Fee: $25,000 each Executive Committee Dinner (Wednesday) This exclusive dinner includes a three-course meal with wine. An intellectually fascinating speaker wraps up the evening. The dinner is open only to members of NMHC’s Executive Committee. Sponsorship of this event includes special signage at the dinner facility, a special listing in meeting materials, and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors ı Sponsorship Fee: $25,000 Luncheon with the Keynote Speaker, Michael Lewis (Wednesday) This exclusive event will include Michael Lewis and invited Executive Committee members. The luncheon sponsorship includes special mention in meeting materials and signage at the entrance to the luncheon location. This sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $15,000 Luncheon with the Keynote Speaker, Jack Welch (Thursday) This exclusive event will include Jack Welch and invited Executive Committee members and Chairman’s Circle and Friends of the Council sponsors. The luncheon sponsorship includes special mention in meeting materials and signage at the entrance to the luncheon location. This sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Only Chairman’s Circle or Friends of the Council may sponsor this event. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $25,000 (Sold Out)

CALL TODAY! 202/974-2363 or jstalknecht@nmhc.org 2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

Networking Breakfast (Wednesday) This sponsorship guarantees your presence at the continental breakfast on Wednesday morning. The sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials. Each sponsorship includes one (1) complimentary meeting registration and a special listing in the meeting materials. Company to provide its 4-color logo as a jpg or eps file. Limited to three (3) sponsors ı Sponsorship Fee: $10,000 each Cyber Café Free, unlimited Internet access is a must-have for any meeting attended by senior executives, and they will find it at the Cyber Café. As such, this is one of the most visible sponsorships available. Café sponsors are identified by special signage at the entrance to the Café, as well as on customized screen savers at each terminal. This sponsorship includes two (2) complimentary meeting registrations and a special listing in the meeting materials. Café Hours: Wednesday 7:00 AM through Friday Noon, closing at 7:00 PM each evening. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $30,000 After-Dinner Bash (Wednesday) Attendees rev up the night at the After-Dinner Bash. This reception is hosted with an open bar stocked with after-dinner cordials and cognacs. Attendees may also select from an array of specialty cigars. To add an extra sparkle to the evening’s event, a signature cocktail will be named after your company and served during the reception as one of the beverages. Sponsorship of this event includes special signage at the reception facility, cocktail napkins with your company logo imprinted, a special listing in the meeting materials, and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors ı Sponsorship Fee: $25,000 Board of Directors Breakfast (Wednesday) Open to NMHC Board Members only, your presence is guaranteed at the Board of Directors breakfast on Wednesday morning. This sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials. This sponsorship includes one (1) complimentary meeting registration. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $15,000 Networking Breakfast (Thursday) Your presence is guaranteed at the continental breakfast on Thursday morning. This sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials. Each sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to three (3) sponsors ı Sponsorship Fee: $10,000 each

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

Refreshment Break (Tuesday) This sponsorship guarantees your presence at Tuesday’s refreshment break. This sponsorship includes signage on the buffet tables for breaks and at the entrance to the room, as well as a listing in the meeting materials. This sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors ı Sponsorship Fee: $10,000 Refreshment Break (Wednesday) This sponsorship guarantees your presence at Wednesday’s food and beverage refreshment breaks. This sponsorship includes signage on the buffet tables for breaks and at the entrance to the room, as well as a listing in the meeting materials. This sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors ı Sponsorship Fee: $10,000 Refreshment Break (Thursday) This sponsorship guarantees your presence at Thursday’s refreshment break. This sponsorship includes signage on the buffet tables for breaks and at the entrance to the room, as well as a listing in the meeting materials. Each sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors ı Sponsorship Fee: $10,000 Meeting Portfolios The NMHC Meeting Portfolio is a professionally produced document that serves as a permanent desk reference throughout the year. It contains pertinent information related to the meeting including the meeting’s attendee list. The sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $10,000

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

Turndown Service/In-Room Drop Your company’s kind gesture will leave a lasting impression on the minds of conference attendees as they get into bed after a busy day on Tuesday and Wednesday. An amenity and message will be placed in the guest’s room. The cost of the amenity and message are not included in the sponsor fee and are to be provided by the sponsor and approved by NMHC. This sponsorship includes two (2) complimentary registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor each night (Tuesday and Wednesday) ı Sponsorship Fee: $10,000 Wi-Fi Access Attendees want to be connected all the time. Your company can give attendees Wi-Fi access in the meeting area throughout the meeting. This sponsorship includes special signage in the registration area and one (1) complimentary meeting registration. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $20,000

GENERAL SPONSORSHIP OPPORTUNITIES Agenda At-A-Glance This pocket-sized, lightweight meeting agenda is the perfect quick reference item that attendees carry around to stay on top of the meeting schedule. This sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $10,000 Registration Envelopes Your company logo will be seen by all meeting attendees when they pick up their registration material and throughout the meeting. This sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as an eps file. Limited to one (1) sponsor ı Sponsorship Fee: $10,000 Notebook Folios More than a simple notepad, the notebook folio is carefully selected for its quality, durability and utility. Used by all attendees during the Conference for taking notes, the notebook folio prominently displays the sponsor’s logo. This sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as an eps file. Limited to one (1) sponsor ı Sponsorship Fee: $30,000

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

2011 NMHC HUMAN RESOURCES AND RESEARCH FORUMS April 27 & 28, 2011 ı The Adolphus ı Dallas, TX

The NMHC HUMAN RESOURCES FORUM provides an opportunity for human resources professionals to stay up to date on employment-related legal developments and human resources best practices as the apartment industry confronts new challenges in today's economic environment. Open to members only – approximately 125 executives attend. The NMHC RESEARCH FORUM is targeted to the nation’s leading apartment researchers – in-house and third-party – and is designed to address the critical issues facing the apartment industry. Open to members only – approximately 150 executives attend.

OVERALL SPONSOR Being an Overall Sponsor of either the Human Resources or Research Forum affords your company the greatest exposure to meeting attendees. This sponsorship includes the sponsor’s logo on direct mail and printed materials, signage during the forums at the entrance to the meeting room and acknowledgment from the podium. Each sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to six (6) sponsors per forum ı Sponsorship Fee: $2,500 each

CALL TODAY! 202/974-2363 or jstalknecht@nmhc.org

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

2011 NMHC APARTMENT STRATEGIES UPDATE AND FINANCE CONFERENCE May 24 & 25, 2011 ı The Breakers ı Palm Beach, FL The NMHC Apartment Strategies Update and Finance Conference brings the apartment industry's lenders, investors, CEOs, CFOs and senior level executives together for a day of high-level exchange and frank conversations. Open to NMHC members and non-members, this Conference will address what is really going on in the current marketplace. Attendance will be limited to encourage high-level, peer-to-peer exchange.

OVERALL SPONSOR Being an overall sponsor of the Apartment Strategies Update and Finance Conference affords your company the greatest exposure to meeting attendees. This sponsorship includes the sponsor’s logo on direct mail and printed materials, signage during the Conference at the entrance to the meeting room, acknowledgment from the podium, as well as a listing in the meeting materials. Each sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Unlimited sponsors ı Sponsorship Fee: $10,000 each

CALL TODAY! 202/974-2363 or jstalknecht@nmhc.org

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

NMHC BOARD MEETINGS Two of the most exclusive NMHC meetings of the year, our Spring Board of Directors Meeting and Fall Board of Directors and Advisory Committee Meeting bring senior apartment executives from the industry's leading firms together for an intimate gathering that offers attendees an invaluable opportunity to candidly share information and insights, debate issues of common interest and hear from key policy makers. Open to members only – 200 C-suite executives attend the spring meeting and 250 C-suite executives attend the fall meeting.

2011 NMHC SPRING BOARD OF DIRECTORS MEETING May 25 & 26, 2011 ı The Breakers ı Palm Beach, FL

MAJOR SPONSORSHIP OPPORTUNITIES Dinner The highlight of the meeting’s social events, this dinner includes a three-course meal with wine. An intellectually fascinating speaker may wrap up the evening. Sponsorship of this event includes special signage at the dinner facility, a special listing in the meeting materials and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Sponsorship Fee: $15,000 each Keynote Speaker A keynote speaker (to be determined) will address the meeting participants in a general session. Sponsorship of this event includes special signage at the reception facility, a special listing in the meeting materials and two (2) complimentary meeting registrations for members of the sponsor’s company. Limited to one (1) sponsor ı Sponsorship Fee: $25,000 Reception The reception is heavily attended and is conducive to networking with colleagues and settling into the meeting in a social atmosphere. The professionally planned and catered reception is hosted with an open bar serving premium brand liquors, wines and imported and domestic beers. The white-glove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. Sponsorship of this event includes special signage at the reception facility, a special listing in the meeting materials and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Sponsorship Fee: $15,000 each

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

Continental Breakfast Your presence is guaranteed at the continental breakfast. This sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials. This sponsorship also includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $10,000 General Session The General Session will take place on Thursday morning. Sponsorship of the session includes special signage at the entrance to the meeting room, the option of providing a brochure for each session attendee, a special listing in the meeting materials and one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $20,000 Leather Journals This bound journal is a durable keepsake that attendees can use for taking notes during the conference and in daily meetings. The sponsor’s logo will be nicely debossed on the cover. This sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $10,000 Meeting Portfolios The NMHC Meeting Portfolio is a professionally produced document and serves as a permanent desk reference throughout the year. It contains pertinent information related to the meeting, including the meeting’s attendee list. The sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $10,000 Turndown Service/In-Room Drop Your company’s kind gesture will leave a lasting impression on the minds of conference attendees as they get into bed after a busy day. An amenity will be placed in the guest’s room. The cost of the amenity is not included in the sponsor fee and is to be provided by the sponsor and approved by NMHC. This sponsorship includes one (1) complimentary registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $7,500

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

GENERAL SPONSORSHIP OPPORTUNITIES Refreshment Breaks This sponsorship includes signage on the buffet tables for breaks and at the entrance to the room, as well as a listing in the meeting materials. Each sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $5,000 Meeting At-A-Glance This pocket-sized, lightweight meeting agenda is the perfect quick reference item that attendees carry around to stay on top of the meeting schedule. The sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $5,000

CALL TODAY! 202/974-2363 or jstalknecht@nmhc.org

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

2011 NMHC FALL BOARD OF DIRECTORS & ADVISORY COMMITTEE MEETING September 14 & 15, 2011 ı Mandarin Oriental ı Washington, DC

MAJOR SPONSORSHIP OPPORTUNITIES Dinner The highlight of the meeting’s social events, this dinner includes a three-course meal with wine. An intellectually fascinating speaker may wrap up the evening. Sponsorship of this event includes special signage at the dinner facility, a special listing in the meeting materials, and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Sponsorship Fee: $20,000 each Keynote Speaker A keynote speaker (to be determined) will address the meeting participants in a general session. Sponsorship of this event includes special signage at the reception facility, a special listing in the meeting materials and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $25,000 General Session The General Session will take place on Thursday morning. Sponsorship of the session includes special signage at the entrance to the meeting room, the option of providing a brochure for each session attendee, a special listing in the meeting materials and two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $20,000 Reception The reception is heavily attended and affords the casual atmosphere conducive to networking with colleagues and settling into the meeting in a social atmosphere. The reception is hosted with an open bar serving premium brand liquors, wines and imported and domestic beers. The white-glove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. Sponsorship of this event includes special signage at the reception facility, a special listing in the meeting materials and one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $20,000

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

Networking Breakfast Your presence is guaranteed at the continental breakfast. This sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials. This sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $20,000

Leather Journal This bound journal is a durable keepsake that attendees can use for taking notes during the conference and in daily meetings. The sponsor’s logo will be nicely debossed on the cover. This sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $15,000 Meeting Portfolios The NMHC Meeting Portfolio is a professionally produced, bound document and serves as a permanent desk reference throughout the year. It contains pertinent information related to the meeting including the meeting’s attendee list. The sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $10,000

Refreshment Breaks This sponsorship guarantees your presence at the food and beverage refreshment breaks. This sponsorship includes signage on the buffet tables for breaks and at the entrance to the room, as well as a listing in the meeting materials. This sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $10,000

Turndown Service Your company’s kind gesture will leave a lasting impression on the minds of conference attendees as they get into bed after a busy day. An amenity will be placed in the guest’s room. The cost of the amenity is not included in the sponsor fee and is to be provided by the sponsor and approved by NMHC. This sponsorship includes one (1) complimentary registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $7,500

GENERAL SPONSORSHIP OPPORTUNITIES Meeting At-A-Glance This pocket-sized, lightweight meeting agenda is the perfect quick reference item that attendees carry around to stay on top of the meeting schedule. The sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor Sponsorship Fee: $5,000

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

2011 NMHC STUDENT HOUSING CONFERENCE & EXPOSITION October 3 & 4, 2011 ı Arizona Biltmore ı Phoenix, AZ The NMHC Student Housing Conference & Exposition brings together over 400 experts in student housing design, development, technology, operations and management for programming addressing the leading issues in the sector. This unique event is open to anyone interested in student housing, specifically owners, developers, lenders, brokers and university partners. Open to members and non-members – over 400 executives attend.

OVERALL SPONSOR Being an Overall Sponsor of the Student Housing Conference & Exposition affords your company the greatest exposure to meeting attendees. This sponsorship includes the sponsor’s logo on direct mail and printed materials, signage during the Conference at the entrance to the meeting rooms and acknowledgment from the podium. Each sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Sponsorship Fee: $10,000 each Meeting Book Advertisements A professionally bound publication, the Directory is a hand-held pocket directory with tabs given to over 400 Conference participants at registration. It contains valuable information including brief descriptions of exhibitors and sponsors, as well as the Conference schedule, special notices and other related items of interest. This publication also serves as a handy reference and contact throughout the year. This professional publication with a long shelf life prominently displays the sponsor’s full-page, 4-color logo, and/or advertisement on one of the main pages of the Directory (Back Cover, Inside Front Cover, Inside Back Cover or Tabbed Pages). Each sponsorship includes two (2) complimentary Conference registrations. Logo and 4-color ad to be provided by sponsor. See final format specs below. Back Cover: Limited to one (1) sponsor ı Sponsorship Fee: $5,000 Inside Front Cover: Limited to one (1) sponsor ı Sponsorship Fee: $5,000 Inside Back Cover: Limited to one (1) sponsor ı Sponsorship Fee: $3,500 Four (4) Tabbed Pages: Limited to one (1) sponsor per tab ı Sponsorship Fee: $2,500 each Program Cover Ad Specifications: Trim size: 4.5'' x 9'' – Live area: 3.75'' x 8.625'' – Bleed size: 4.75'' x 9.25''. Please submit high-resolution, 4-color art in one of the following formats: eps (outline all type), tif, pdf (embed all fonts) or jpg. All ad art must be received no later than September 1, 2011 to be included in the Directory. Please contact NMHC for more detailed specifications. Tabbed Page Specifications: Trim size: 4'' x 9'' – Live area: 3.25'' x 8.5'' – Bleed size: 4.25'' x 9.25''. Please submit high-resolution, 4-color art in one of the following formats: eps (outline all type), tif, pdf (embed all fonts) or jpg. All ad art must be received no later than September 1, 2011 to be included in the Directory. Please contact NMHC for more detailed specifications.

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

2011 NMHC APARTMENT OPERATIONS AND TECHNOLOGY CONFERENCE & EXPOSITION November 7 - 9, 2011 ı Hilton Anatole ı Dallas, TX This Conference offers opportunities for firms to present their company’s operations and technology products and services to the apartment industry’s most select group of decision-making executives (CEOs, Vice Presidents, Chief Information Officers, Chief Technology Officers, IT Directors, Risk Managers and Property Managers). As this is the apartment industry’s only comprehensive operations and technology conference, each of these professionals attends with the specific goal of receiving high-quality education, researching products and services and networking with strategic partners and suppliers. For many, this is the only time during the year they will focus specifically on evaluating operations and technology-related products and services for their companies. Open to members and non-members – over 650 executives attend.

MAJOR SPONSORSHIP OPPORTUNITIES Apartment Operations and Technology Education CD-ROM The Apartment Operations and Technology Education CD-ROM serves as a permanent desk reference throughout the year. The CD-ROM contains the PowerPoint presentations used by speakers that have been submitted before NMHC’s deadline. This is a professionally produced CD-ROM that prominently displays the sponsor’s logo. The sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $25,000

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

Memory/Storage Sticks These 4 gigabyte USB port memory/storage stick have the sponsor’s name/logo imprinted on it. More portable and without the limitations of CD-ROM, these on-the-go universal memory devices are extremely popular and versatile for storage of presentations, documents, games or other materials. The sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $25,000 Wireless Computer Mouse Used with a computer to navigate the page, a wireless mouse (a pointing device) allows the user to work without a cord to the computer and is easily portable. The sponsor’s name/logo will be imprinted on it. The sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $25,000 Notebook Folios More than a simple notepad, the notebook folio is carefully selected for its quality, durability and utility. Used by all attendees during the Conference for taking notes, the notebook folio prominently displays the sponsor’s logo. This sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $20,000 Sunday Networking Reception in the Exhibit Hall Sunday evening’s Welcome Reception is held in the Exhibit Hall. This event is heavily attended and affords the casual atmosphere conducive to settling into the Conference, discussing the sessions ahead, arranging for dinner meetings with colleagues and technology service providers, as well as discussing technology issues in a social atmosphere. The reception is hosted with an open bar serving premium brand liquors, wines and imported and domestic beers. The white-glove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. To add an extra sparkle to the evening’s event, a signature cocktail will be named after your company and served during the reception as one of the beverages. Sponsorship of this event includes special signage at the reception facility, cocktail napkins with your company logo imprinted, a small note creatively positioned on the butlers’ hors d’oeuvre trays, a special listing in the Conference program and two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors ı Sponsorship Fee: $15,000 each

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

Monday Networking Reception in the Exhibit Hall “The” Event – Monday evening’s reception is held in the Exhibit Hall. This event has high attendance and affords the casual atmosphere conducive to networking and discussing the various technology-related subjects addressed during the day, as well as having extended conversations with industry colleagues and technology service providers. The reception is hosted with an open bar serving premium brand liquors, wines and imported and domestic beers. The white-glove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. To add an extra sparkle to the evening’s event, a signature cocktail will be named after your company and served during the reception as one of the beverages. Sponsorship of this event includes special signage at the reception facility, cocktail napkins with your company logo imprinted, a small note creatively positioned on the butlers’ hors d’oeuvre trays, a special listing in the Conference program and two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors ı Sponsorship Fee: $15,000 each Backpacks If you have attended an NMHC Apartment Operations and Technology Conference & Exposition in the past, you already know how useful each year’s backpacks are and how often they are used by attendees throughout the year. Selected for quality, durability and utility, this year’s Conference backpacks are designed for extended use, which greatly lengthens the sponsor’s exposure to the market. The sponsor’s logo is prominently displayed on the backpack. The sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors ı Sponsorship Fee: $20,000 each General Sessions Five (5) General Sessions will take place during the Conference. Each General Session is available to one (1) sponsor per session. Sponsorship of these events includes special signage at the entrance to the session, the option of providing a limited-page brochure for each session attendee (cost of the brochure is not included in sponsor fee and is to be provided by sponsor and approved by NMHC), a special listing in the Conference program and two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to five (5) sponsors ı Sponsorship Fee: $15,000 each Hotel Room Key Cards Used by all attendees lodging at the Conference hotel, this opportunity places the sponsor’s name and logo, web site, telephone number and e-mail address on the cards used by attendees to access their rooms. This is a creative way to ensure attendees are aware of your company. This sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $15,000 Lanyards Each attendee receives a name badge attached to a lanyard displaying the sponsor’s logo and tagline. This sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Logo and tagline to be provided by sponsor. Limited to one (1) sponsor ı Sponsorship Fee: $15,000

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

Onsite Program Directory Advertisements A professionally bound, 4-color publication, the Directory is a handheld pocket directory with tabs given to over 650 Conference participants at registration. It contains valuable information including brief descriptions of exhibitors and sponsors, as well as the Conference schedule, special notices and other related items of interest. As with the Conference’s CD-ROMs, this publication also serves as a handy reference and contact throughout the year. This professional publication with a long shelf life prominently displays the sponsor’s full-page, 4-color logo and/or advertisement on one of the prominent pages of the directory (Back Cover, Inside Front Cover, Inside Back Cover, Page 1 or Tabbed Pages). Each sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. For tabbed pages, each advertising sponsorship includes one (1) complimentary Conference registration. Logo and 4-color ad to be provided by sponsor. See final format specs below. Back Cover: Limited to one (1) sponsor ı Sponsorship Fee: $15,000 Inside Front Cover: Limited to one (1) sponsor ı Sponsorship Fee: $15,000 Inside Back Cover: Limited to one (1) sponsor ı Sponsorship Fee: $10,000 Page 1: Limited to one (1) sponsor ı Sponsorship Fee: $15,000 Tabbed Pages: Limit of available tabbed pages/ad space pending final layout ı Sponsorship Fee: $2,500 each Program Cover Ad Specifications: Trim size: 4.5'' x 9'' – Live area: 3.75'' x 8.625'' – Bleed size: 4.75'' x 9.25''. Please submit high-resolution, 4-color art in one of the following formats: eps (outline all type), tif, pdf (embed all fonts) or jpg. All ad art must be received no later than September 30, 2011 to be included in the Directory. Please call NMHC for more detailed specifications. Page 1 Ad Specifications: Trim size: 4'' x 9'' – Live area: 3.25'' x 8.625'' – Bleed size: 4.25'' x 9.25''. Please submit high-resolution, 4-color art in one of the following formats: eps (outline all type), tif, pdf (embed all fonts) or jpg. All ad art must be received no later than September 30, 2011 to be included in the Directory. Please call NMHC for more detailed specifications. Program Tabbed Page Ad Specifications: Trim size: 4'' x 9'' – Live area: 3.25'' x 8.625'' – Bleed size: 4.25'' x 9.25''. Please submit high-resolution, 4-color art in one of the following formats: eps (outline all type), tif, pdf (embed all fonts) or jpg. All ad art must be received no later than September 30, 2011 to be included in the Directory. Please call NMHC for more detailed specifications. “Corporate Logo” Bottled Water For Conference attendees seeking refreshment, bottles of water with the sponsoring firm’s name and logo prominently displayed on the bottle’s label will be the essential beverage for attendees and seen in attendees’ hands throughout the Conference. The sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $15,000 Press Office Provide an area for the press to work during the show. This sponsorship includes signage at the press area in the hotel, acknowledgement in the program book and one (1) complimentary meeting registration. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $5,000

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

Cyber Café, WiFi Lounge and Charging Station Free, unlimited Internet access is a must-have for any Conference attended by senior executives and upper-level management; they will find it at the Cyber Café, WiFi Lounge and Charging Station. As such, this is one of the most visible sponsorships available. Café sponsors are identified by special signage at the entrance to the Café, as well as on customized screen savers at each terminal. The sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Café Hours: Sunday 2:00 PM through Tuesday Noon, closing at 7:00 PM each evening. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $25,000 Luggage Tags Help conference attendees avoid the risk of picking up someone else’s luggage, with tags featuring your logo. The sponsorship includes one (1) complimentary conference registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $10,000 Monday Walk-Around Networking Luncheon in the Exhibit Hall This event is attended by all Conference participants. The networking luncheon sponsorship includes special mention in the Conference program, signage at the entrance to the dining facility/exhibit hall and the option of providing a gift with the sponsor’s logo (cost of item not included in sponsor fee and is to be provided by the sponsor and approved by NMHC) to attendees. This sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors ı Sponsorship Fee: $10,000 each Tuesday Walk-Around Networking Luncheon in the Exhibit Hall This event enjoys full participation from all attendees. The networking luncheon sponsorship includes special mention in the Conference program, signage at the entrance to the dining facility/exhibit hall and the option of providing a gift with the sponsor’s logo (cost of item not included in sponsor fee and is to be provided by the sponsor and approved by NMHC) to attendees. This sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors ı Sponsorship Fee: $10,000 each

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

Sports Bottles A durable stainless steel bottle for carrying a favorite beverage while exercising, this sponsorship item will be permanently embossed with the sponsoring firm’s name and logo. The sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $10,000 Travel Mugs Your compnany’s logo will be placed on a durable mug that attendees can carry with them. The sponsorship includes two (2) complimentary registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $10,000 TripBuilder Through TripBuilder, attendees will be able to access on their mobile device the conference agenda, exhibitor and sponsor information and local eateries and places to see before and throughout the Conference. The sponsor’s logo will prominently appear on TripBuilder pages. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $10,000 Turndown Service/In-Room Drop Your company’s kind gesture will leave a lasting impression on the minds of conference attendees as they get into bed after a busy day on Sunday and Monday. An amenity and message will be placed on the guest’s bed each night. The cost of the amenity and message are not included in the sponsor fee and are to be provided by the sponsor and approved by NMHC. This sponsorship includes two (2) complimentary registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor each night (Sunday and Monday only) ı Sponsorship Fee: $10,000 each Computer Sleeve Attendees can carry their laptop in this durable, TSA-approved sleeve wherever they go. The sponsorship includes signage and two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $15,000 Earbuds Everyone’s carrying MP3, iPods and iPads amd it is always good to have a spare pair of earbuds. The sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $10,000 Wi-Fi Access Attendees want to be connected all the time. Your company can give attendees Wi-Fi access in the meeting area throughout the meeting. This sponsorship includes special signage in the registration area and one (1) complimentary meeting registration. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $20,000

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

GENERAL SPONSORSHIP OPPORTUNITIES In-Room TV Channel Advertising Show the Conference attendees what your company is all about! The hotel’s in-room dedicated TV channel will run your company’s standard DVD with audio in rooms throughout the hotel. The advertisement you provide will loop continuously 24/7. The length of the ad is only restricted by the length/capacity of the DVD. The content of the advertisement must be clearly directed at the NMHC Apartment Operations and Technology Conference & Exposition attendees and note that your company is a sponsor of the Conference. The DVD must be approved by NMHC in advance of the Conference. DVD production cost is the responsibility of the sponsor. NOTE: The hotel and NMHC do not endorse any company’s products or services. This sponsorship includes one (1) complimentary registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $7,500 Conference Daily Publication (Monday and Tuesday mornings) Be the title sponsor for the NMHC Apartment Operations and Technology Conference & Exposition Daily. Your company logo will appear in the Monday or Tuesday issues which are delivered inside the rooms of over 500 attendees. This sponsorship includes one (1) complimentary registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to two (2) sponsors, one sponsor per day ı Sponsorship Fee: $5,000 each Continental Breakfast and Refreshment Breaks This sponsorship guarantees your presence at every continental breakfast and food and beverage break (Monday and Tuesday). This sponsorship includes signage on the buffet tables for breakfast and breaks and at the entrance to the room during breakfast, as well as a listing in the Conference schedule. Each sponsorship includes one (1) complimentary Conference registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to four (4) sponsors (2 sponsors per day) ı Sponsorship Fee: $5,000 each Newspaper Delivery On Monday and Tuesday mornings, get the first message of the day to conference attendees with the headlines when the newspaper with your printed message is delivered to the front door of the room of each attendee staying at the conference hotel. This sponsorship includes one (1) complimentary registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $5,000 per day

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

Gift Card Prize Giveaways NMHC will be giving away a total of eight (8) gift cards (four worth $1,000 each and four worth $500 each). During lunch on Monday and Tuesday, and the reception on Sunday and Monday, NMHC will hold a prize drawing to give away two (2) gift cards (one for $1,000 and one for $500) during each event. The sponsor(s) will host the drawing and, in addition to material and sign recognition, NMHC will acknowledge the sponsor as part of the gift announcement. The sponsorship includes one (1) complimentary conference registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to eight (8) sponsors ı Sponsorship Fee: $5,000 for each $1,000 Gift Card (total four (4) sponsors) Sponsorship Fee: $2,500 for each $500 Gift Card (total four (4) sponsors) Post-It® Notes Your company’s logo will go on the front of this handy booklet of sticky notes/flags. This sponsorship includes one (1) complimentary registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $5,000 Recycling Kiosks Promoting recycling is an opportunity for your company to show its environmental consciousness and help reduce the carbon footprint of the meeting. Stationed throughout the conference meeting space will be recycling bins where the sponsor may place their company logo. This sponsorship includes signage and one (1) complimentary registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $5,000 Welcome Beverage Design your own (non-alcoholic) welcome beverage for attendees to enjoy when they check into the hotel, in a unique and memorable way to say welcome and to set your company apart from the moment attendees arrive at the conference hotel. This sponsorship includes one (1) complimentary registration for a member of the sponsor’s company. Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $5,000

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

2011 NMHC Branding and Sponsorship Request Form Branding Opportunites

2011 NMHC Spring Board of Directors Meeting

OUT Trends - $60,000 SOLTDMarket OUTWatch - $48,000 SOLTDNews OUT Update - $48,000 SOLTDNMHC T Student Housing Research Report - $15,000

T Continental Breakfast - $10,000 T Dinner - $15,000 each T General Session - $20,000 T Keynote Speaker - $25,000 T Leather Journals - $10,000 T Meeting At-A-Glance - $5,000 T Meeting Portfolios - $10,000 T Reception - $15,000 each T Refreshment Breaks - $5,000 T Turndown Service/In-Room Drop - $7,500

2011 NMHC Apartment Strategies Conference

T Overall Sponsor - $10,000 each 2011 NMHC Annual Meeting

T After-Dinner Bash (Wednesday) - $25,000 T Agenda At-A-Glance - $10,000 T Annual Dinner (Wednesday) - $25,000 each T Annual Dinner Reception (Wednesday) - $25,000 each T Board of Directors Breakfast (Wednesday) - $15,000 T Cyber Caf矇 - $30,000 T Executive Committee Dinner (Tuesday) - $25,000 each T Keynote Speaker (Wednesday) - $75,000+ T Keynote Speaker (Thursday) - $100,000+ T Luncheon with the Keynote Speaker (Wednesday) - $15,000 T Luncheon with the Keynote Speaker (Thursday) - $25,000 T Meeting Portfolios - $10,000 T Networking Breakfast (Wednesday) - $10,000 each T Networking Breakfast (Thursday) - $10,000 each T Notebook Folios - $30,000 each T Refreshment Break (Tuesday) - $10,000 each T Refreshment Break (Wednesday) - $10,000 each T Refreshment Break (Thursday) - $10,000 each T Registration Envelopes - $10,000 T Turndown Service/In-Room Drop - $10,000 T Welcome Reception (Tuesday) - $25,000 each T Wi-Fi Access - $20,000 each

2011 NMHC Fall Board of Directors & Advisory Committee Meeting

T Dinner - $20,000 each T General Session - $20,000 T Keynote Speaker - $25,000 T Leather Journals - $15,000 T Meeting At-A-Glance - $5,000 T Meeting Portfolio - $10,000 T Networking Breakfast - $20,000 T Reception - $20,000 T Refreshment Breaks - $10,000 T Turndown Service/In-Room Drop - $7,500 2011 NMHC Student Housing Conference & Exposition

T Overall Sponsor - $10,000 each T Meeting Book Advertisements T Back cover - $5,000 T Inside front cover - $5,000 T Inside back cover - $3,500 T Tabbed Pages - $2,500 each

2011 NMHC Human Resources and Research Forums

2011 NMHC Apartment Operations and Technology Conference & Exposition

T Overall Sponsor - $2,500 each (per Forum)

T Backpacks - $20,000 each T Computer Sleeves - $15,000 each T Conference Daily Publication - $5,000 each T Monday T Tuesday T Continental Breakfast and Refreshment Breaks - $5,000 each

2011 NMHC Apartment Strategies Update and Finance Conference

T Overall Sponsor - $10,000 each

2011 NMHC Branding and Sponsorship Opportunites continue on the back of this form.

2011 NMHC Partner Guide: BRAND

覺

SPONSOR

覺

EXHIBIT

2011 NMHC Apartment Operations and Technology Conference & Exposition Sponsorship Opportunities cont.

T “Corporate Logo” Bottled Water - $15,000 T Cyber Café, WiFi Lounge and Charging Station - $25,000 T Earbuds - $10,000 T Education CD-ROM - $25,000 T General Sessions - $15,000 per sponsor, per session T Gift Card Giveaways - $5,000 each T Sunday Reception T Monday Lunch T Monday Reception T Tuesday Lunch T Gift Card Giveaways - $2,500 each T Sunday Reception T Monday Lunch T Monday Reception T Tuesday Lunch T Hotel Room Key Cards - $15,000 T In-Room TV Channel Advertising - $7,500 T Lanyards - $15,000 T Luggage Tags - $10,000 T Memory/Storage Sticks - $25,000 T Networking Reception in the Exhibit Hall - $15,000 each T Sunday Reception T Monday Reception

T Newspaper Delivery - $5,000 each T Monday Delivery T Tuesday Delivery T Notebook Folios - $20,000 T Onsite Program Directory Advertisements T Back cover - $15,000 T Inside front cover - $15,000 T Inside back cover - $10,000 T Page 1- $15,000 T Tabbed Pages - $2,500 each T Post-It® Notes - $5,000 T Press Office - $5,000 T Recycling Kiosks - $5,000 T Sports Bottles - $10,000 T Travel Mugs - $10,000 T TripBuilder- $10,000 T Turndown Service/In-Room Drop - $10,000 each T Sunday Night Delivery T Monday Night Delivery T Walk-Around Networking Luncheon - $10,000 each T Monday Luncheon T Tuesday Luncheon T Welcome Beverage - $5,000 T Wi-Fi Access - $20,000 T Wireless Computer Mouse - $25,000

NOTE: All Chairman’s Circle and Friends of the Council sponsors from the previous year have the right of first refusal on all items their companies sponsored in 2010. Deadline: December 31, 2010. Company Information Firm Name ______________________________________________________________________________________________________ (as it will appear in program and on signage)

Name __________________________________________________________________________________________________________ Title ____________________________________________________________________________________________________________ Address__________________________________________________________________________________________________________ City ____________________________________________________________ State __________________ ZIP ____________________ Phone (with Extension) ________________________________________________ Fax ____________________________________________ E-Mail Address ____________________________________________________________________________________________________ Signature ________________________________________________________________________________ Date____________________ Payment Information T Please bill us immediately at the address above T Credit Card Payment (check one) T Visa T MasterCard T American Express

T Check enclosed Acct. Number: ____________________________________________ Exp. Date:________

Name ____________________________________________________ Signature ______________________________________________ (as it appears on card)

(required)

Return both sides of this completed Sponsorship Request Form with payment to: NMHC Sponsorships, P.O. Box 37091, Baltimore, MD 21297-3091. Please make checks payable to the National Multi Housing Council. Credit card payments will also be accepted. Should your company require an invoice prior to making payment, fax or e-mail BOTH SIDES of this Request Form with your request for an invoice to the attention of Julie Stalknecht at 202/775-0112 (fax) or jstalknecht@nmhc.org.

2011 NMHC Branding and Sponsorship Request Form Submission Instructions •

Refer to the individual sponsorship descriptions listed on the prior pages for complete details of each sponsorship.

•

Indicate the sponsorship(s) desired by checking the box next to the item.

•

Complete the primary contact information of sponsoring firm, select method of payment, sign, and return the request form. If returned via fax or e-mail without payment, NMHC will invoice you.

•

Major sponsors may register up to two (2) representatives from their firm for free; general sponsors may register one (1) representative from their firm for free.

ad will result in the forfeiture of a 15% retraction/administration fee. Our firm understands that on sponsorship items where space permits, the NMHC logo will be added to the sponsored items in addition to our company logo, if applicable. Companies that request a sponsorship item that takes place in or is affiliated in any way with an exhibit hall are not eligible to sponsor that item unless they are a confirmed and fully paid exhibitor. Chairman’s Circle and Frieinds of the Council monies only apply to meeting opportunities. Return the completed Request Form with payment promptly to: NMHC Sponsors, P.O. Box 37091, Baltimore, MD 21297-3091. Please make checks payable to the National Multi Housing Council.

Company Logo

E-mail a high-resolution color graphic data copy of your company logo to dholland@nmhc.org for inclusion in our sponsor recognition listing. Logos may be in one of the following formats: eps (please outline all fonts) tif or jpg. NOTE: All sponsor logos will be given the same amount of “real estate” (print space).

Should your company require an invoice prior to making payment, fax or e-mail the Request Form with your request for an invoice to the attention of Julie Stalknecht at 202/775-0112 (fax) or jstalknecht@nmhc.org.

Terms of Sponsorship and Advertising

By returning the signed form, our firm commits to sponsoring the 2011 NMHC Meeting designated or commits to advertising in either the 2011 NMHC Student Housing Conference & Exposition Directory or NMHC Apartment Operations and Technology Conference & Exposition Directory as indicated in the materials as set forth. We also understand that sponsorship of a Conference, Meeting or Forum, or advertising in a Directory does not imply or create an expectation that our firm will be allowed to be a part of any education sessions. Cancellation of an

Sponsoring with Competitors

Certain sponsorship items are designed to permit more than one company to participate. Each of the sponsors for these items will have equal representation in the size of their logo images and/or company name. The ordering of each sponsor’s logo image will be made on an alphabetical basis. There will be no competitive company or category lock-outs on any event. Contact Julie Stalknecht at jstalknecht@nmhc.org or 202/974-2363 if you have any questions.

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

NMHC provides the opportunity for our partners to network one-on-one with the leaders and decision makers in technology, operations and student housing.

2011 NMHC STUDENT HOUSING CONFERENCE & EXPOSITION October 3 & 4, 2011 覺 Arizona Biltmore 覺 Phoenix, AZ

PRELIMINARY EXHIBIT INFORMATION AND SCHEDULE Exhibit space is limited The exhibit area and surrounding foyers and meeting space will be focus locations for networking during meals and the reception. Exhibit hours have not been scheduled during the educational sessions to allow exhibitors the opportunity to participate in the Conference and continue networking with attendees. Exhibitor Move-In Monday, October 3, 2011 from Noon to 4:00 PM Exhibit Schedule Monday, October 3, 2011: 5:30 PM - 7:00 PM (Reception) Tuesday, October 4, 2011: 7:30 AM - 8:30 AM (Continental Breakfast); Noon - 1:30 PM (Lunch) Exhibitor Move-Out Tuesday, October 4, 2011 from 1:30 PM to 4:00 PM

2011 NMHC Partner Guide: BRAND

覺

SPONSOR

覺

EXHIBIT

EXHIBIT FEES, TERMS AND CONDITIONS The early bird booth rental fees are $2,600 for members/$3,200 for non-members, per 10' x 10' booth when you apply before April 1, 2011. After April 1, 2011 the rate becomes $2,900 for members/$3,700 for nonmembers. A 10' x 10' booth includes one (1) complimentary full conference registration and two (2) complimentary Exhibit Hall only badges. Exhibit badges can be upgraded to conference badges for $350 each (limit of three (3) badges per 10' x 10' booth). The approximate value of a conference badge is $600 per badge. Full booth payment should accompany the completed Booth Request Form and be returned to the address listed on the form. Signing up for a booth early will allow your company to take advantage of the advance promotional opportunities. Credit card payments will be accepted. If your company’s accounting department requires an invoice prior to submitting payment, please contact NMHC. Membership in NMHC is not required to exhibit. Following receipt of the Booth Request Form at the NMHC office, a confirmation of receipt will be e-mailed to your company contact listed on the form. Booth Assignments Fully paid booths will be assigned starting April 1, 2011 based on the following: (1) number of years the company/ division has exhibited; (2) NMHC sponsorship; (3) company membership in NMHC; and (4) date the Booth Request Form is received. NOTE: Please check your booth location assignment for conflict with competitors. If your booth location needs to be changed, contact NMHC immediately. Booth assignments are dependent upon receipt of the Booth Request Form, receipt of payment and booth availability. Additionally, if a member, an exhibitor’s NMHC membership dues must be fully paid prior to booth assignment. If your booth choices are not open at the time of assignment, we will assign the next best space for exposure to attendee traffic and as close to the type of request first made. Booth Rental includes: • Basic booth set-up – pipe and drape forming 3 ft. high side rails and 8 ft. high backdrop • Booth identification sign with company name and booth number • Booth and aisle carpeting, and aisle carpet cleaning (Exhibit Hall is carpeted) • Security service (scheduled to start on Wednesday evening) • Complimentary one (1) full conference badge and two (2) Exhibit Hall-only badges for company personnel with one paid 10' x 10' booth (Exhibit Hall-only badges can be upgraded to a full conference badge for $350 each) • Exposure to over 400 targeted executive-level, decision-making attendees at the Conference • Exhibitor recognition listing with booth number on NMHC web site • Exhibitor recognition listing in the Conference materials • Exhibitor Services Manual e-mailed to confirmed exhibitors and posted on NMHC web site in early July

See the current exhibit hall floor plan at

www.nmhc.org/goto/shc11floorplan 2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

2011 NMHC Student Housing Conference & Exposition October 3 & 4, 2011

•

Arizona Biltmore

•

Phoenix, AZ

Exhibit Booth Request Form and Exhibit Guidelines This request form is an application and contract for exhibit space at the 2011 NMHC Student Housing Conference & Exposition, between the National Multi Housing Council and your company (Exhibitor). It will become effective upon written acceptance by NMHC.

Exhibit Booth Request Company Name ____________________________________________________________________________________________________________ (If your company has changed its name since its last participation in an NMHC event, please list the previous name below.)

Previous Company Name ____________________________________________________________________________________________________ Important for booth assignment process: Please indicate the type of Product/Service your company will be exhibiting ______________________________________________________________ (e.g., Property Management Software, Furniture, etc.)

Contact Name of person handling your booth logistics ________________________________________________________________________________ (This person will receive all mailings on behalf of your company.)

Title ____________________________________________________________________ E-Mail __________________________________________ Street Address ____________________________________________________________________________________________________________ City ____________________________________________________________________ State __________________________ ZIP ____________ Phone____________________________________________________ Ext.________ Fax ________________________________________________ Web Site ________________________________________________________________________________________________________________ Check your booth size preference: T 10' x 20' (200 sq. ft.) - List 2 locations in each slot below

T 10' x 10' (100 sq. ft.)

T Other __________________

List your top 6 (or 12) preferred booth locations 1. ____________ 2. ____________ 3. ____________ 4. ____________ 5. ____________ 6. ____________ Our company prefers to not be located next to the following competitive firms: 1. __________________________________________________________ 4. ________________________________________________________ 2. __________________________________________________________ 5. ________________________________________________________ 3. __________________________________________________________ 6. ________________________________________________________ For printing purposes, please list your company’s name as it should appear in all printed material. ________________________________________________________________________________________________________________________

Payment Information The early bird booth rental fees are $2,600 for members/$3,200 for non-members, per 10' x 10' booth when you apply before April 1, 2011. After April 1, 2011 the rate becomes $2,900 for members/$3,700 for non-members. A 10’ x 10’ booth includes one (1) full conference badge and two (2) Exhibit Hall-only badges for company personnel. Please note, NMHC will invoice your company after the booth assignments have been finalized. It is understood that by submitting this application for exhibit space, your company and its representatives agree to abide by the rules and regulations governing the 2011 NMHC Student Housing Conference & Exposition in general and as outlined on the following page, in the Exhibitor & Sponsor Prospectus and the Exhibitor Services Manual. This application, when accepted by the National Multi Housing Council and payment is made, becomes a contract. Signature ____________________________________________ Printed Name __________________________________________ Date __________ Return both sides of this completed Booth Request Form via fax or e-mail to the attention of Jennifer Angebranndt at 202/775-0112 (fax) or jangebranndt@nmhc.org. See Exhibit Guidelines on the back of this form.

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

2011 NMHC Student Housing Conference & Exposition Exhibit Guidelines 1.

Eligible Exhibits: NMHC reserves the right to determine the eligibility of any company or product to exhibit in the Conference and the right to reject or cancel any application and/or limit space assigned to any one company.

Limitation of Exhibitors: NMHC reserves the right to stop or remove from the Conference any exhibitor or representative(s) who, in the opinion of NMHC, is objectionable or detracts from the dignity of the Conference.

Exhibitor Due Diligence: NMHC makes no representation concerning any sponsor or its products or services, and the admission to the Conference of any sponsor or exhibitor constitutes neither an endorsement, a recommendation, nor a representation by NMHC of any exhibitor or sponsor, or its products or services.

B. To allow an unobstructed view of booths, exhibitors are not permitted to have their booths and backdrops exceed 8 ft. in height for linear booths. Backdrops/backgrounds 8 ft. in height may extend forward no more than 5 ft. from the back wall. Consult NMHC if you have questions or require a diagram for clarification. 10. Mergers and Buyouts: In the case of exhibiting companies that have either merged with, been purchased by, or have purchased another company and merged their booth space, the new company will receive the points earned by the company that had the higher point total, if requested in writing by the merged company. The priority points will not be combined. 11. Joint Ventures/Co-Marketing: Definition – The definition of a joint venture/ co-marketing agreement is that in which two or more companies are developing, manufacturing, producing, or distributing the same product. In this case, it refers to companies that may have entered into joint ventures or co-marketing agreements and wish to exhibit in a manner best describing their joint agreement. Companies having such a business agreement may choose to: A. Be aligned on the exhibit floor adjacent to each other in order to jointly promote the specific product; or B. Be represented by only one of the companies in the agreement utilizing exhibit space, but displaying through signage that the product is a joint venture/ co-marketed product; or C. Exhibit in one booth under the joint venture name with one exhibit manager contact coordinating all joint venture booth staff and activities (registration badges, show guide listings, etc., which are subject to show management policies). If the companies having the agreement wish to have their space located adjacent to each other, both companies should submit such in writing, with their applications, a cover letter initiating the request. A copy of the letter should also go to each of the companies in the agreement. Space allocation should be based on the present points average of the companies in the agreement. If only one company is exhibiting the co-marketed product, show management should deal only with that exhibiting company. Subletting of space for the purpose of allowing another company to exhibit within the principal exhibit is not permitted. If the non-exhibiting company needs registration badges, they should work directly with show management and according to show management’s policies. Show management will make every effort to be inclusive of all joint marketing partners. If possible and upon request, the names of both joint partners should be included in separate listings in the printed materials. Show management may charge an administrative fee for the additional listing. If two listings cannot be provided, the exhibiting company should list the non-exhibiting partner within its listing.

Assignment of Space: Fully paid booths will be assigned based on the following, in order of priority: (1) number of years the company/division has exhibited; (2) Conference sponsorship; (3) company membership level in NMHC; and (4) date the Booth Request Form is received. NOTE: Please check your booth location assignment for conflict with competitors. If your booth location needs to be changed, contact NMHC immediately. Proximity to competitors is each supplier’s responsibility. Booth assignments are dependent upon receipt of the Booth Request Form, receipt of payment and booth availability. One exhibit point is assigned to each company that exhibits annually at the NMHC Student Housing Conference & Exposition, regardless of the number of booths purchased. Past exhibit points will be forfeited for any company that does not exhibit consecutively from year to year. Additionally, if a member, an exhibitor’s NMHC membership dues must be fully paid prior to booth assignment. If your booth choices are not open at the time of assignment, we will assign the next best space for exposure to attendee traffic and as close to the type of request first made.

5. Cancellation of Contract/Downsizing: A. Cancellation/Downsizing by Exhibitor: 1. No refunds for downsizing or cancellation will be made. 2. Your exhibit payment is non-transferable. B. Cancellation by NMHC: Notice of cancellation of exhibit space may be given to an exhibiting company according to the terms as invoiced. If full payment has not been received at the NMHC office, notice of cancellation shall be in writing and mailed to the exhibiting company. In the event of cancellation by NMHC, the exhibitor’s payment will be non-refundable. 6.

Co-Exhibiting or Subletting of Exhibit Space: One company is allowed to exhibit per booth. Exhibitors are prohibited from subletting any part of the space allotted to them or exhibiting in their space any merchandise or advertising materials that are not a part of their product lines, unless authorized by NMHC.

Liability: Exhibitor agrees to, at all times, protect and defend, save and hold forever harmless, and fully indemnify the National Multi Housing Council and the Arizona Biltmore, and their leadership and employees, from and against any and all claims, actions, losses, damages, costs (including reasonable attorney’s fees), liability charges, or expenses arising out of or in conjunction with (1) any property or personal injury or other occurrence to any property or person(s), including the exhibitor, its agents, employees, and business invitees, which arises out of or is in conjunction with the exhibitor’s occupancy and use of the exhibition premises or any part thereof, and, further, (2) any alleged violations of any law or ordinance occasioned by the intentional or negligent actions of the exhibitor, its agents, employees, and business invitees. NMHC and the Arizona Biltmore expressly disclaim any possible liability for the safety of the exhibitor’s property or exhibit against robbery, fire, water, accidents of any sort, or injury or damage from any other cause. Should any loss by theft occur, the exhibitor agrees to report it to the security person on duty, hired by the exhibit management or the resort, immediately.

12. Exhibitor Intellectual Property: Exhibitor warrants and represents that it owns all intellectual property being used in promotion at the 2011 NMHC Student Housing Conference & Exposition or exhibited at the 2011 NMHC Student Housing Conference & Exposition, and agrees to defend, at exhibitor’s expense, and to indemnify NMHC for any action brought against NMHC arising out of any dispute over intellectual property. 13. General Show Policies: NOISY, OFFENSIVE EXHIBITS ARE PROHIBITED. If you are having demonstrations, do not have them in the aisle where your exhibit is located if you expect people to congregate there. Leave space within your exhibit to absorb the majority of the crowd. Should spectators interfere with the normal traffic flow in the aisle or overflow into the exhibits on the sides or across the aisle, the Show Manager will request that you limit or eliminate your presentation. Police your booth to be sure the noise level from any demonstrations or sound system is kept to a minimum and does not interfere with others. The Show Manager reserves the right to determine what constitutes interference with others. All business activities, circulars, and advertising matter must be conducted and distributed within the booth(s) assigned to the exhibitor. Materials may not be distributed in other areas of the Conference facility. Exhibitor agrees not to hold any social event to which attendees are invited, or entice attendees off the exhibit floor during official exhibit and Conference hours. Further, no exhibits or In Conjunction With events are permitted outside the exhibition area, which includes hotel rooms, suites, or public places on October 3 & 4, 2011, unless approved in advance by NMHC. In Conjunction With events held by non-sponsor companies will be charged a $10,000 fee.

8. Security Guidelines for Exhibitors: A. Avoid leaving valuable items unattended or articles in the booth during non-exhibit hours. B. If possible, cover your display with a flameproof drop cloth during non-exhibit hours. C. Run wire or cable through as many items as possible and lock them during non-exhibit hours. D. Remove pertinent component parts from display or floor models not being used for demonstration during non-exhibit hours. E. Never leave your booth unattended during exhibit hours. Do not hesitate to report to NMHC staff any suspicious persons in the exhibit area. F. Pack all of your equipment products as soon as move-out starts and make sure all labels are made out properly. G. At commencement of move-out, remove small articles of value.

14. Restricted Attendance: False certification of individuals or other methods or devices used to assist unauthorized persons to gain admittance to the exhibit floor or the Conference is cause to expel the violator from the exhibition and Conference, and to remove the exhibit from the floor without obligation on the part of NMHC. 15. NMHC follows the International Association of Exhibitions and Events (IAEE) best practices and rules of exhibiting.

9. Booth Construction/Design/Layout: A. Standard booth equipment will consist of an 8 ft. back wall of draperies with aluminum uprights and 3 ft. high divisional side rails covered with matching or contrasting draperies.

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

2011 NMHC APARTMENT OPERATIONS AND TECHNOLOGY CONFERENCE & EXPOSITION November 7 - 9, 2011 覺 Hilton Anatole 覺 Dallas, TX

PRELIMINARY EXHIBIT INFORMATION AND SCHEDULE Exhibit space is limited. The exhibit area will be the only location for networking during lunches and receptions. Exhibit hours have not been scheduled during the educational sessions to allow exhibitors the opportunity to participate in the Conference and continue networking with attendees. Exhibitor Move-In Sunday, November 6, 2011 from 9:00 AM to 3:00 PM Exhibit Schedule Monday, November 7, 2011: 5:30 PM - 7:30 PM (Reception) Tuesday, November 8, 2011: Noon - 1:30 PM (Lunch); 5:30 PM - 7:30 PM (Reception) Wednesday, November 9, 2011: Noon - 1:30 PM (Lunch) Exhibitor Move-Out Wednesday, November 9, 2011, from 1:30 PM to 4:00 PM

EXHIBIT FEES, TERMS AND CONDITIONS The booth rental fee per 10' x 10' booth is $4,500 for NMHC members and $5,500 for non-members when you apply before April 1. After April 1, the rates becomes $5,000 for members and $6,000 for non-members. Each 10' x 10' booth includes three (3) full conference badges. The approximate value is $600 per badge x 3 = $1,800. Full booth payment should accompany the completed Booth Request Form and be returned to the address listed on the form.

2011 NMHC Partner Guide: BRAND

覺

SPONSOR

覺

EXHIBIT

Signing up for a booth early will allow your company to take advantage of the advance promotional opportunities. Credit card payments will be accepted. If your company’s accounting department requires an invoice prior to submitting payment, please contact NMHC. Membership in NMHC is not required to exhibit. Following receipt of the Booth Request Form at the NMHC office, a confirmation of receipt will be e-mailed to your company contact listed on the form. Booth Assignments Fully paid booths will be assigned starting February 1, 2011 based on the following, in order of priority: (1) number of years the company/division has exhibited; (2) conference sponsorship; (3) company membership level in NMHC; and (4) date the Booth Request Form is received. NOTE: Please check your booth location assignment for conflict with competitors. If your booth location needs to be changed, contact NMHC immediately. Booth assignments are dependent upon receipt of the Booth Request Form, receipt of payment and booth availability. Past exhibit points will be forfeited for any company that does not exhibit consecutively from year to year. If your booth choices are not open at the time of assignment, we will assign the next best space for exposure to attendee traffic. Booth Rental includes: • Basic booth set-up – pipe and drape forming 3 ft. high side rails and 8 ft. high backdrop • Booth identification sign with company name and booth number • Aisle carpeting, and aisle carpet cleaning (Exhibit Hall is not carpeted) • Security service (scheduled 24 hours a day starting on Sunday evening) • Complimentary Full Conference badges for three (3) company personnel with one paid 10' x 10' booth (inside the maximum of 6 attendees). More complimentary Conference registrations (badges) will be provided based on larger-sized booths (See the Conference registration terms when registering for badges online) • Exposure to over 650 targeted executive-level, decision-making attendees at the Conference • Complimentary high-speed wireless Internet access • Exhibitor recognition listing with booth number on NMHC web site • Exhibitor recognition listing in the Conference materials • Exhibitor Services Manual (e-mailed to confirmed exhibitors and posted on NMHC web site in early September)

See the current exhibit hall floor plan at

www.nmhc.org/goto/optech11floorplan 2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

2011 NMHC Apartment Operations and Technology Conference & Exposition November14 7 - 9, November 16,2011 2011• •Hilton HiltonAnatole Anatole• •Dallas, Dallas,TX TX

Exhibit Booth Request Form and Exhibit Guidelines This request form is an application and contract for exhibit space at the 2011 NMHC Apartment Operations and Technology Conference & Exposition, between the National Multi Housing Council and your company (Exhibitor). It will become effective upon written acceptance by NMHC.

Title ____________________________________________________________________ E-Mail __________________________________________ Street Address ____________________________________________________________________________________________________________ City ____________________________________________________________________ State __________________________ ZIP ____________ Phone____________________________________________________ Ext.________ Fax ________________________________________________ Web Site Address __________________________________________________________________________________________________________ Check your booth size preference: T 20' x 20' (400 sq. ft.)

T 10' x 20' (200 sq. ft.)

T 10' x 10' (100 sq. ft.)

T Other ________________________

List your top 6 preferred booth locations 1. ____________ 2. ____________ 3. ____________ 4. ____________ 5. ____________ 6. ____________ Our company prefers to not be located next to the following competitive firms: 1. __________________________________________________________ 4. ________________________________________________________ 2. __________________________________________________________ 5. ________________________________________________________ 3. __________________________________________________________ 6. ________________________________________________________ For printing purposes, please list your company’s name as it should appear in all printed material. ________________________________________________________________________________________________________________________

Payment Information Booth costs per 10' x 10' are $4,500 for NMHC members and $5,500 for non-members when you apply before April 1. After April 1, the rates becomes $5,000 for members and $6,000 for non-members. Each 10' x 10’ booth includes three (3) full conference badges. Please note, NMHC will invoice your company after the booth assignments have been finalized. It is understood that by submitting this application for exhibit space, your company and its representatives agree to abide by the rules and regulations governing the 2011 NMHC Apartment Operations and Technology Conference & Exposition, in general, and as outlined on the following page, in the Exhibitor & Sponsor Prospectus and in the Exhibitor Services Manual. This application, when accepted by the National Multi Housing Council and payment is made, becomes a contract. Signature ____________________________________________ Printed Name __________________________________________ Date __________ Return both sides of this completed Booth Request Form via fax or e-mail to the attention of Jennifer Angebranndt at 202/775-0112 (fax) or jangebranndt@nmhc.org.

2011 NMHC Partner Guide: BRAND

SPONSOR

EXHIBIT

2011 NMHC Apartment Operations and Technology Conference & Exposition Exhibit Guidelines 1.

Assignment of Space: Fully paid booths will be assigned based on the following, in order of priority: (1) number of years company/division has exhibited; (2) Conference sponsorship; (3) company membership level in NMHC; and (4) date the Booth Request Form is received. NOTE: Please check your booth location assignment for conflict with competitors. If your booth location needs to be changed, contact NMHC immediately. Proximity to competitors is each supplier’s responsibility. Booth assignments are dependent upon receipt of the Booth Request Form, receipt of payment and booth availability. One exhibit point is assigned to each company that exhibits annually at the Apartment Operations and Technology Conference & Exposition, regardless of the number of booths purchased. Past exhibit points will be forfeited for any company that does not exhibit consecutively from year to year. Additionally, if a member, an exhibitor’s NMHC membership dues must be fully paid prior to booth assignment. If your booth choices are not open at the time of assignment, we will assign the next best space for exposure to attendee traffic and as close to the type of request first made.

B. To allow an unobstructed view of booths, exhibitors are not permitted to have their booths and backdrops exceed 8 ft. in height for linear booths. Island booth height maximum is 15 ft. Backdrops/backgrounds 8 ft. in height may extend forward no more than 5 ft. from the back wall. Consult NMHC if you have questions or require a diagram for clarification. C. Company banners over island booths are allowed. 10. Mergers and Buyouts: In the case of exhibiting companies that have either merged with, been purchased by, or have purchased another company and merged their booth space, the new company will receive the points earned by the company that had the higher point total, if requested in writing by the merged company. The priority points will not be combined. 11. Joint Ventures/Co-Marketing: Definition – The definition of a joint venture/ co-marketing agreement is that in which two or more companies are developing, manufacturing, producing, or distributing the same product. In this case, it refers to companies that may have entered into joint ventures or co-marketing agreements and wish to exhibit in a manner best describing their joint agreement. Companies having such a business agreement may choose to: A. Be aligned on the exhibit floor adjacent to each other in order to jointly promote the specific product; or B. Be represented by only one of the companies in the agreement utilizing exhibit space, but displaying through signage that the product is a joint venture/ co-marketed product; or C. Exhibit in one booth under the joint venture name with one exhibit manager contact coordinating all joint venture booth staff and activities (registration badges, show guide listings, etc., which are subject to show management policies). If the companies having the agreement wish to have their space located adjacent to each other, both companies should submit such in writing, with their applications, a cover letter initiating the request. A copy of the letter should also go to each of the companies in the agreement. Space allocation should be based on the present points average of the companies in the agreement. If only one company is exhibiting the co-marketed product, show management should deal only with that exhibiting company. Subletting of space for the purpose of allowing another company to exhibit within the principal exhibit is not permitted. If the non-exhibiting company needs registration badges, they should work directly with show management and according to show management’s policies. Show management will make every effort to be inclusive of all joint marketing partners. If possible and upon request, the names of both joint partners should be included in separate listings in the printed materials. Show management may charge an administrative fee for the additional listing. If two listings cannot be provided, the exhibiting company should list the non-exhibiting partner within its listing.

Liability: Exhibitor agrees to, at all times, protect and defend, save and hold forever harmless, and fully indemnify the National Multi Housing Council and the Hilton Anatole, and their leadership and employees, from and against any and all claims, actions, losses, damages, costs (including reasonable attorney’s fees), liability charges, or expenses arising out of or in conjunction with (1) any property or personal injury or other occurrence to any property or person(s), including the exhibitor, its agents, employees, and business invitees, which arises out of or is in conjunction with the exhibitor’s occupancy and use of the exhibition premises or any part thereof, and, further, (2) any alleged violations of any law or ordinance occasioned by the intentional or negligent actions of the exhibitor, its agents, employees, and business invitees. NMHC and the Hilton Anatole expressly disclaim any possible liability for the safety of the exhibitor’s property or exhibit against robbery, fire, water, accidents of any sort, or injury or damage from any other cause. Should any loss by theft occur, the exhibitor agrees to report it to the security person on duty, hired by the exhibit management or the resort, immediately.

12. Exhibitor Intellectual Property: Exhibitor warrants and represents that it owns all intellectual property being used in promotion at the 2011 NMHC Apartment Operations and Technology Conference & Exposition or exhibited at the 2011 NMHC Apartment Operations and Technology Conference & Exposition, and agrees to defend, at exhibitor’s expense, and to indemnify NMHC for any action brought against NMHC arising out of any dispute over intellectual property. 13. General Show Policies: NOISY, OFFENSIVE EXHIBITS ARE PROHIBITED. If you are having demonstrations, do not have them in the aisle where your exhibit is located if you expect people to congregate there. Leave space within your exhibit to absorb the majority of the crowd. Should spectators interfere with the normal traffic flow in the aisle or overflow into the exhibits on the sides or across the aisle, the Show Manager will request that you limit or eliminate your presentation. Police your booth to be sure the noise level from any demonstrations or sound system is kept to a minimum and does not interfere with others. The Show Manager reserves the right to determine what constitutes interference with others. All business activities, circulars, and advertising matter must be conducted and distributed within the booth(s) assigned to the exhibitor. Materials may not be distributed in other areas of the Conference facility. Exhibitor agrees not to hold any social event to which attendees are invited, or entice attendees off the exhibit floor during official exhibit and Conference hours. Further, no exhibits or In Conjunction With events are permitted outside the exhibition area, which includes hotel rooms, suites, or public places on November 7-9, 2011, unless approved in advance by NMHC. In Conjunction With events held by non-sponsor companies will be charged a $10,000 fee.

2011 NMHC Partner Guide: BRAND

SPONSOR

15. NMHC follows the International Association of Exhibitions and Events (IAEE) best practices and rules of exhibiting.

EXHIBIT

ABOUT THE NATIONAL MULTI HOUSING COUNCIL Based in Washington, DC, NMHC is a national association representing the interests of the larger and most prominent apartment firms in the U.S. NMHC’s members are the principal officers of firms engaged in all aspects of the apartment industry, including ownership, development, management, and financing. NMHC advocates on behalf of rental housing, conducts apartment-related research, encourages the exchange of strategic business information, and promotes the desirability of apartment living. One-third of American households rent, and over 14 percent of households live in a rental apartment (buildings with five or more units). For more information, contact NMHC at 202/974-2300 or visit NMHC’s web site at www.nmhc.org.

NMHC MISSION STATEMENT The National Multi Housing Council provides leadership for the apartment industry on legislative and regulatory matters, advances research and the exchange of strategic business information, and promotes the desirability of apartment living.

2010 CHAIRMAN’S CIRCLE:

2010 FRIENDS OF THE COUNCIL:

Apartment Guide AT&T Connected Communities AZUMA Leasing Comcast Cable Communications Fannie Mae Freddie Mac Kroll Factual Data, Inc. Pinnacle Protection One Multifamily RealPage, Inc. Time Warner Cable Community Solutions Verizon Enhanced Communities Yardi Systems, Inc.

AIMCO Apartment Realty Advisors AvalonBay Communities, Inc. Bader Company BRE Properties, Inc. CallSource Camden Property Trust CB Richard Ellis CoreLogic SafeRent Hendricks & Partners Jones Lang LaSalle Mid-America Apartment Communities Moran & Company MRI Software MyNewPlace Red Mortgage Capital, Inc. Rent.com Riverstone Residential, a CAS Partners Company UDR, Inc.

BRAND SPONSOR EXHIBIT 2011 NMHC PARTNER GUIDE CALL TODAY! 202/974-2363 or jstalknecht@nmhc.org NATIONAL MULTI HOUSING COUNCIL 1850 M Street, NW, Suite 540 覺 Washington, DC 20036 覺 202/974-2300 覺 www.nmhc.org