Asia Business Research Corporation Limited

ABRC links leading scholars and corporate leaders dedicated to advancing marketing theory and practice in order to improve business efficiency, staff productivity, and organizational performance. Founded in 2008 by experienced professional marketers, ABRC (Asia Business Research Corporation Ltd is incorporated under the New Zealand Companies Act 1993) supports academic research on topics of importance to marketing in Asia and Asian business, and disseminates new knowledge to a worldwide audience of academics and executives from the East and West. ABRC is a research-based organization committed to bridging the gap between marketing science theory and practice, among Western and Asian business practices. ABRC has two divisions - Asia Business Consulting and MAG Scholar®.