CORONA BUSINESS NEWS
VOL 7 | #3 MAY/JUNE 2021
This Year’s Small Business Week: Is Your Website More Important Than Ever! Accessible?
By Kim Mabon
MAY 2-8, 2021
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mall Business Week runs from May 2nd – May 8th this year, and YOU can partner with the Chamber to
promote your business as well as show our local community some much-needed love. As part of our involvement, we will be sharing stories on how some members got their business break—and the challenges and successes they have experienced throughout their careers. If you want your story to be featured, email Andrew@ MyChamber.org. We will also be running fun competitions on our social media channels so make sure you’re following the
Chamber on Facebook and Instagram so you can join in the fun! Just scan the QR code on page 11 to be taken to our social pages. American small businesses, like many of the ones that make up our membership, continue to play a central role in building a strong country. More than half of Americans either own or work for a small business, and they create nearly two out of every three new jobs in the U.S. each year. Small businesses like yours ... Continued on page 11
Push to Reopen Riverside County Continues hand sanitizer. They also fought for local dollars to be allocated to businesses in the form of grants, with several rounds of funding for both for- and not-for-profit businesses. Spiegel will recap 2020 and share what lies ahead. Sponsorship opportunities Riverside County Supervisor and tickets are available Karen Spiegel online now by visiting bit.ly/GMC-May2021 or con(2450 Wardlow Rd., Corona, tacting the chamber office at 92880) in accordance with (951) 737-3350. This meeting current health guidelines. will be held outdoors at IHOP ... Continued on page 12
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he current City of Corona sales tax rate is set to increase one percent on July 1, 2021, from 7.75% to 8.75%. Voters narrowly approved Measure X in the November 2020 election, with 51.4% of the votes cast approving the measure, or a mere 1,827 vote difference. The sales tax increase only applies to already taxable goods. Businesses will need to ensure an update to their billing and sales services, to avoid a costly month- or quarter-end mistake. This may include re-programming software, registers, and other POS systems, as well as
FAST PITCH COMPETITION WINNERS ANNOUNCED
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Steve Ward of Future N Focus, Dream Catcher Enterprises
iverside County celebrated Innovation Month in April with lots of events taking place throughout the area. Here in Corona, the Chamber partnered with the City to host one of the region’s four Fast Pitch competitions, where eight talented teams and individuals presented their innovative ideas to a panel of judges. The Fast Pitch was a great success, and was livestreamed by viewers across multiple states. The eight competitors were: CNG Innovations, Future N Focus Dream
trillion and growing due to population growth. Making your website accessible means reaching out to 20% more of the population than before by default. It also means that more people will be talking about your company and attracted to your inclusive ethos. Wouldn’t you want to buy a product or service from an ethically responsible business that cares about its customers? ... Continued on page 2
Corona Sales Tax Increases July 1
Bringing Innovation to Our Region
ANDREW CREAM
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he Corona Chamber has been continuously advocating for the reopening of our economy, and we are pleased to offer two incredible upcoming programs on the subject (offered both in person and virtually), as we host the State of the County and State of the City for the business community. On Friday, May 21, Chair of the Riverside County Board of Supervisors, Karen Spiegel, will share her message on where the reopening lies, and what the County is doing to help businesses through this tough transition. As of printing, Governor Newsom announced a full economic reopening of California come June 15, so Spiegel will share what to expect ahead of that reopening. The County has endured a difficult time during the pandemic, leading through something none of us currently living have ever experienced before. They have done a superb job considering the obstacles faced, standing up to the State, advocating for businesses, and helping residents who lost their jobs. They also partnered with area chambers, including Corona, to distribute PPE to the business community, first with disposable face masks, and then with
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n 2018 the Department of Justice (DOJ) declared that all websites are considered public accommodations and therefore subject to Title III of the Americans with Disabilities Act. The CDC reports that 61 million Americans are currently registered as disabled, with an average annual spending power of $490 billion. Globally, there are 1.3 billion people within the disabled community with an annual spending power of $8
having a conversation with your bookkeeper or CPA. The City Council announced the Measure X initiative for voter consideration in July 2020. This onecent sales tax will provide additional locally-controlled funds to address City services needs and community-expressed priorities. These are the priorities ... Continued on page 13
In This Issue New Members – Page 4 Memorial Mile March – Page 7
Catcher Enterprises, Greenspace, IsoSlide, Seeing Reality, Tikiz Shaved Ice & Ice Cream, UniVue and VSI Technologies. Our regional competition was held at Corona City Hall and was open to contestants from four cities: Corona, Norco, Eastvale and Jurupa Valley, and we were delighted to have representation from each city. The pitches were incredibly diverse yet all fascinating in their own way. The judges got to learn about products such as an all-in-one workout ... Continued on page 10
Meet the ELR 2021 – Page 8 Economic Forecast Preview – Page 11 Fender USA Expansion – Page 12 Marketplace – Page 14
www.My MyChamber.org
CORONA CHAMBER 2 CORONA Business News
May/June 2021
Celebrate!
Is Your Website Accessible? cont’d from page 1 WHAT IS WEB ACCESSIBILITY?
Web accessibility is essentially a set of rules, behaviors, code standards, and design guidelines that were created by the W3C and are called the WCAG 2.1. The WCAG 2.1 is a massive 1,000page guidebook that encapsulates a range of disabilities that go from hindering internet use to making internet use impossible without adjustments. This spectrum actually
comprises 20-25% of the general population depending on if we’re using CDC or WHO statistics. There are many disabilities covered, and the primary categories that require attention are: • Blind people using screen readers. • The motor-impaired using only the keyboard to navigate. • Epilepsy, color blindness. • Cognitive and learning disabilities. • Visual impairments, and more. ... Continued on page 6
CORONA Chamber of Commerce 904 E. 6th Street, CORONA, CA 92879 (951) 737-3350 | My MyChamber.org CORONA CHAMBER OF COMMERCE 2021 OFFICERS Board Chair Kim Mabon Creative By Design
Vice Chair of Finance Patrick Akes Grimes-Akes Family Funeral Home
Chair-Elect Palbinder Badesha Express Employment Professionals
Immediate Past Chairman Don Williamson Corona History Association
Vice Chair Angie Byars 3M Corona
President/CEO/Corporate Secretary Bobby Spiegel CORONA Chamber of Commerce
Chairman of Finance Dr. Anthony Pirritano Integrated Medical Center of Corona - CompAccess
#CORONACHAMBER
BOARD OF DIRECTORS Sam Buenrostro, Ed.D. Corona-Norco Unified School District Marta Cortez Eduardo’s Mexican Restaurant
Barry E Knight BEK Impact Co.
Lily Quiroa Waste Management
Crystal Lopez Carter Bradley Insurance Solutions
Mike Quraishi Aladdin Cleaning Services, Inc.
Chad Miller Industrus, Inc.
Mike Ryan Ryan & Associates Financial Services
Casey Currie Currie Enterprises Anthony Edwards ACM Commercial Services
Eugene Montanez Allegra Marketing-Print-Mail/ Image 360 Signs & Displays
Jim Gore Vulcan Materials Company
Mark Peabody Peabody Engineering & Supply, Inc.
Anne StGermain Level Advisors
Monica Green, Ed.D. Norco College
Linda Pearson Corona Regional Medical Center
Janet Steiner MakeDust
Ruth Jaffe Kaiser Permanente
Lea Petersen Southern California Gas Company
John Weyhgandt Western States Financial
Dean Seif CARSTAR Allstar Collision
Thank you to our members who recently renewed their membership with us. The businesses featured below are celebrating Chamber milestone anniversaries. Your partnership in our organization makes a difference in our community during uncertain times. When the going gets tough, the Chamber doesn’t sit on the sidelines. We are doing everything in our power to support members, and together, we will get through this! Join us in celebrating these members for their ongoing investment in our community.
5 Years
Center for Oral, Facial and Implant Surgery (951) 537-2402 2045 Compton Ave. Ste. 102 Corona, CA 92881 Oral & Maxillofacial Surgeon, Michael J. Belton, DDS, MD, Corona, CA, practices a full scope of oral and maxillofacial surgery with expertise ranging from corrective jaw surgery to wisdom tooth removal. We can also diagnose and treat facial pain, facial injuries and TMJ disorders, and perform a full range of dental implant and bone grafting procedures.
Debra Bell & Associates, CPA, Inc.
Debra Bell & Associates, CPA, Inc. (951) 898-4594 250 E. Rincon St. Ste. 200 Corona, CA 92879 Debra Bell is a trustworthy certified public accountant. The best and affordable accounting services geared towards your small business. Complete accounting services designed for your successful business.
Liaison for NAVSEA Corona Division: Jennifer Stewart Naval Weapons Surface Warfare Center
CHAMBER STAFF Bobby Spiegel President/CEO Bobby@MyChamber.org
Chase Burns Communications & Events Assistant Chase@MyChamber.org
Deserie Ramirez Vice President of Operations Deserie@MyChamber.org
Anthony Maldonado Programs Coordinator Anthony@MyChamber.org
Stephanie Shapiro Vice President, Communications & Events Stephanie@MyChamber.org
Betty Sherin Member Services Representative Betty@MyChamber.org
Robert Yanez Membership Development Robert@MyChamber.org
CORONA BUSINESS NEWS TEAM
Trisha Yontz Member Services Representative Assistant to the President/CEO Trisha@MyChamber.org Andrew Cream Communications Specialist Andrew@MyChamber.org
Writers/Editors Andrew Cream, Bobby Spiegel, Don Williamson and Stephanie Shapiro Graphic Design Kim Mabon Creative By Design www.creativebydesign.net Jim Dorsey Photography (951) 735-8668
For advertising information, contact the Chamber at (951) 737-3350 Since 1910, the Corona Chamber has been providing ‘resources for prosperity’ for the businesses and community of Corona, CA. This Chamber represents the interest of business in the greater Corona service area by providing its members networking opportunities, promoting the community, and engaging federal, state, and local officials in order to improve the economic prosperity of the Inland Southern California region. With a membership of over 750 businesses, representing over 55,000 jobs, the Corona Chamber is the voice of business. Learn more by visiting www.MyChamber.org.
Ganahl Lumber (951) 278-4000 150 W. Blaine St. Corona, CA 92880 132-year-old family and employeeowned lumber yard and construction materials provider. Serving Corona for over 40 years.
Stone Equipment Company (951) 272-9200 900 El Sobrante Rd. Ste. 101 Corona, CA 92879 We are an authorized dealer for Konecranes and Unicarriers Forklift. We have 30+ years of experience providing service to the IE for new and used forklift sales, rentals, service & repair. 15 Years
The Shops at Dos Lagos (951) 277-7601 2780 Cabot Dr. Ste. 140 Corona, CA 92883 The Shops at Dos Lagos is Corona, California’s first lifestyle center. Offering more than 60 of the finest specialty shops, eight full-service restaurants and a 15-screen movie theater. 20 Years
Lehigh Hanson (951) 371-7625 P.O. Box 1115 Corona, CA 92878 For more than a century, we’ve been supplying cement, aggregates, ready mixed concrete, asphalt and other building materials to markets throughout North America. Today, as a part of Heidelberg Cement, our reach and capabilities are more extensive than ever, and our brightest days are still ahead.50 Years
Glen Eden Sun Club (951) 277-4650 25999 Glen Eden Rd. Corona, CA 92883 Glen Eden Nudist Resort is a family nudist RV resort with over 300 spaces on 150 acres. Proud member of the National American Association of Nude Recreation.
www.My MyChamber.org
CORONA CHAMBER CORONA Business News 3
May/June 2021
CORNER
Bobby Spiegel
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ecently, my mentor and dear friend Ryan Choura shared an interesting observation. He said, “There is a difference between making money and being given money. One comes as the result of ideas, creating something, taking risks, hard work, self-confidence and some good luck. The other comes with dependence, debt, lack of self-satisfaction, and entitlement. I hope we do not ever confuse the two.” Currently it is common to pose accusations that wealth brings entitlement and to blame business owners for looking at profits over the public’s welfare. I can assure you there are numerous dialogues with endless viewpoints on these controversial claims that we will not present here. From my experience as a parent, when our children completed their chores, they were rewarded at levels depending upon the difficulty of the tasks. For us, the long-term practice was a success, and I am very proud of the adults they have become. This tradition is continuing with our 11-year-old grandson. He is now even doing his own laundry. I compare this work/reward philosophy to today’s workforce. With the ever-increasing non-conditional rewards coming as “free gifts” from our government, i.e., stimulus payouts, a ripple effect of expectations for further “freebies” is in motion that will imperil our future. A living wage in the Inland Empire has been determined to be $18.20/ hour. Processing available data, to me, this seems low. However, if this is even near accurate, a $15/hour minimum wage really does not deliver on its intention, leaving only 17% between “minimum” wage and a “living” wage. With product and service costs rising rapidly, we must question the logic of our elected officials in raising the minimum. When a person reaches the age of eligibility to seek their first job, they have minimal skills and little experience. Minimum wage was established as and always meant to be for introductory level jobs that are not meant as a lifetime career. With increased minimum wages, business owners are unable to reward more advanced workers who have increased their skills and gained experience; all are stuck at the entry-level wage. This system destroys employee incentives to learn and move forward. Many of our elected officials no longer believe in the concept of employee “supply and demand” that the best employees will deserve and earn a higher wage. These outof-touch officials seem to advocate for a concept that at one time was
detested in this country, that all business owners are evil misers hiding their wealth from those who “really deserve it.” They now legislate as if “Big Brother” needs to, without merit, take and give the same to all. At this point, the competition of Capitalism still does not allow for this projected type of business philosophy to succeed. Elected officials who never ran a business are cynical and bent on destroying what has been a successful economic system for over 200 years. Once again, minimum wage was NOT intended to be the pinnacle wage of a worker’s career. It is up to each individual to make themselves wage marketable. During my school days, Science was not my strong suit. With all that I have seen during this pandemic, I can recall why the subject turned me off. I am reminded that English class was not much better. Words sometimes puzzled me. Take “shrimp” and “jumbo” which have opposite meanings, however, combine them, Jumbo Shrimp…well. Then there are the words “fat” and “thin” which have opposite definitions. However, combine them with “chance” – “fat chance” and “thin chance”, they virtually mean the same thing. Why do medical professionals, have a license to “practice” medicine? While practice makes perfect, it probably should be a license to “perform” or similar. Anyway, with this medical industry reference, we are brought back to Science in which the industry has “practiced” on numerous things, utilizing science wherever and whenever they are led. What article would be complete without throwing in some political rhetoric? The real test of our leaders, governors either opening their states with limited to no (pre-COVID) regulations (are they putting their constituents at risk?) to governors who have shut down their economy forcing many businesses and employees out of work….the real science is called 2030! Yes, in about 10 years, just like Monday morning quarterbacking, the truth (not science but history), will tell the story. Until then, be assured, the CORONA Chamber will continue to advocate for our business community, we will work on behalf of our businesses to pave the way for clearer, and better-defined guidelines. We will help elected officials, who may never have signed the front side of a check, understand how difficult it is for a business owner to succeed. I invite you to join us as we Create Vision for a successful 2021 and beyond…
he Inland Empire Vegan Depot, which takes place at City Park in Corona every other Saturday, is planning to build on its success by making it a weekly event. Billed as Southern California’s first 100% vegan farmer’s market, the Vegan Depot is organized by Christina Bohannon, owner of Organic Junkie—Corona’s first 100% dedicated vegan eatery. Bohannon told the Chamber that there are also plans in place to expand to a second, evening location outside of Corona. “My overall goal is to help vegan businesses grow and get them into brickand-mortar stores,” explained Bohannon. “My background is actually in real estate; when I started Organic Junkie a few years ago, I had no previous
experience in the industry. My aim is to franchise Organic Junkie and use that same template for the vendors—I want to be the hippie Oprah! “The Corona market has had great success—it’s just a testament to how we need more vegan options in this area.” The Vegan Depot is a big hit with the staff here at the Chamber. Bobby Spiegel, Chamber CEO/President, said: “The event is a great chance to sample lots of tasty food—Even as a non-vegan, I am amazed at what there is to offer. I recommend the fried “chicken” bucket from Original Herbivore which is delicious.” To keep up to date with the expansion plans, follow the Vegan Depot Farmer’s Market on Facebook at facebook.com/vegandepotie.
ANDREW CREAM
CEO’S
Making Money Successful Corona Vegan Market Looks to Expand to Weekly Event vs. Being Given Money T
LocateInCorona.com: Find Your Next Commercial Location in Corona
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orona’s Office of Economic Development has launched LocateInCorona.com, a commercial property search engine that enables businesses and entrepreneurs to locate available commercial space in Corona. Outgrowing your current facility or looking to relocate to a specific part of town? You can now search for your next commercial location from your computer or smartphone. LocateInCorona.com is simple and easy to use. Whether you’re looking for office, industrial, retail, or
a unique space, you can find available properties and layer that location with local zoning and demographic data to find the best location for your business! Email Team Corona at econdev@coronaca.gov with any questions.
www.My MyChamber.org
CORONA CHAMBER 4 CORONA Business News
May/June 2021
Help Us Welcome Our New Members Listed on these pages are our newest members. For a complete member listing, visit www.MyChamber.org. Our members invest in our organization for numerous reasons. Many find the resources provided, the advocacy efforts and the economic profiles as viable assets driven by our five Core Competencies: Sustaining and Creating a Strong Local Economy; Representing the Interest of Business with Government; Promoting the Community; Promoting Political Action; and Providing Networking Opportunities and Business Referrals for our member firms. If you are not currently a member, please contact the Corona Chamber at (951) 737-3350 or info@mychamber.org. Tiffany Nyiri of Active Lending Group was introduced at Good Morning Corona on March 19, 2021
Farmers Insurance – Tamy Beserra (951) 444-7055 1525 E. Ontario Ste. 100 Corona, CA 92881 Independent agent that sells and services insurance policies for Auto, Home, Life, Commercial, Watercraft, Umbrella and Specialty policies.
Source Trucking Academy (951) 309-2626 137 N. Joy St. Corona, CA 92879 Using in-person instruction, handson and visual learning aids, simulated driving scenarios, and supervised practice on real equipment; we train students to become safe and competent professionals.
JIM DORSEY PHOTOGRAPHY
Fresh Fitness Eastvale, LLC (909) 295-8367 Eastvale, CA 92880 At Fresh Fitness Eastvale you don’t have to sacrifice taste for health, or vice versa. Food should simply be healthy and delicious. Is that too much to ask? Not at Fresh! In fact, we believe it is the least we can do. We are committed to growing and sustaining this brand responsibly, with every customer in mind with a passion for excellence. We look forward to serving you.
Southern California Project Strategies (951) 808-2448 610 E. 7th St. Corona, CA 92879 Southern California Project Strategies (SCPS) is a premier government affairs and communications firm based in Corona, California. We believe that equitable and creative solutions produce efficient and effective results.
Pulido Cleaning & Restoration
Active Lending Group (909) 772-7936 98 E. Grand Blvd. Corona, CA 92879 Our goal is to help you get into a home. Whether it be your first home or one of many, we take pride in being able to provide you with exactly what you need. Advantage Painting Solutions (951) 840-8548 14724 Yorba Ct. Chino, CA 91710 Our mission at Advantage Painting Solutions is to be the premier painting contractor you count on to deliver optimal solutions for your projects while helping you to always stay within budget. Ayres Hotels of Corona (951) 734-2140 2260 Griffin Way Corona, CA 92879 The Ayres Hotels are currently built on a foundation of friendly, efficient service and cleanliness while being a supportive organization that reflects a culture of caring for our guests and team members. Clarity MedHealth (951) 818-3142 Corona, CA 92883 We provide COVID-19 testing, Rapid Antigen results in 15 minutes, Rapid PCR results in 24 hours, and anti-body testing. We have a drive-up location at Crossroads Church parking lot.
Performance Online (714) 278-0098 1550 Melissa Ct. Corona, CA 92879 We have been in business building and restoring custom and classic cars for over 30 years. We sell high performance quality products. We love old GM vehicles, and helping our customers restore their classics, this is our specialty.
Spectrum Enterprise (909) 274-7933 21660 Copley Dr. Ste. 250 Diamond Bar, CA 91765 We’re champions for your unique needs. As your enterprise demands more from you. You demand more from your enterprise technology partner. Sydney Rae Yoga (951) 966-0434 Riverside, CA 92881 Yoga is a place where we can give ourselves permission to be still and to explore the relationship between our mind and body. I invite you to be brave, to pause, take a breath, and meet me at the mat.
Pierre Electric (323) 275-8115 Azusa, CA 91702 Electrical construction and maintenance. Primerica – Joe Diaz (951) 415-6158 255 E. Rincon St. Ste. 110 Corona, CA 92882 As an experienced and respected financial professional, I educate my valued clients in becoming debt free, properly protected and financially independent.
The Healing Tree (951) 471-8555 480 3rd St. Lake Elsinore, CA 92530 The Healing Tree makes shopping for cannabis fun, fast, and easy. Our selection of top-tier cannabis brands gives every shopper numerous options, with something to fit every budget. Come in to meet our staff, who are knowledgeable in every product category and can quickly help you find exactly what you’re looking for or discover new brands to enjoy.
Revive Life (213) 255-0452 Corona, CA 92879 Revive Life Company is ready to serve and be part of your health and wellness journey. Offering tools and solutions to revive your wellbeing. We offer a variety of services to help all of our clients achieve healthier bodies and minds. Rodeway Inn 1701 W. 6th St. Corona, CA 92882 (951) 735-5500 If you want a great value while you’re on the road, look no further than the Rodeway Inn hotel. That’s what we are all about. Our properties provide a fresh, clean room for a good night’s sleep, a hot shower to wake you up and a good cup of coffee to jump start your day.
GRANT ROMANCIA PHOTOGRAPHY
ACM Commercial Services Corona, CA 92883 After many years in the commercial aggregates industry, ACM Commercial Services provides professional industry assistance in navigating the complex processes involved in industrial entitlements within the county, city, and state agencies.
Cody Barker from Source Trucking Academy with Robert Yanez of the Corona Chamber
The Southern California Wedding Guys (951) 314-4476 Corona, CA 92879 We are prepared, skilled, professional DJs that will provide our Bride and Groom with a high-value wedding entertainment experience. Tailored to your specific needs. Thomas Family Pool Service (626) 379-9299 Corona, CA 92879 We do pool service and repairs in the Inland Empire and Foothills areas. We pride ourselves on constant education so that we know how to take care of your pool. Turf Revolution Inc. (951) 409-9977 9064 Pulsar Ct. Ste. A Corona, CA 92883 Redefine outdoor living and join the movement to maintenance free artificial grass. Enjoy all the benefits artificial lawns have to offer including, water savings, low maintenance, bug control, lasting green grass and more. The transition from grass to artificial turf is simple and cheaper than you might think. We offer a variety of quality artificial grass, affordable for all different budgets and guaranteed to be green all year long. Zen Business (844) 493-6249 5900 Balcones Dr. Ste. 500 Austin, TX 78731 ZenBusiness makes it easy to start, run & grow your business. We are a small business that is excited about helping other entrepreneurs realize their dreams of creating & growing a successful business.
Ready to Join? Contact Robert Yanez at (951) 737-3350 or Robert@MyChamber.org
www.My MyChamber.org
CORONA CHAMBER CORONA Business News 5
May/June 2021
Golf Classic Features NEW Twilight Celebration and Charity Benefactors
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he 2021 Annual Corona Golf Classic, led by this year’s chairman, Dr. Anthony Pirritano, has a new twist this year for the whole community to get involved in! This year’s post-golf banquet will be open to the public, with an opportunity for a night out with great food, live and silent auctions, opportunity drawings, and live music. Tickets for the May 27th event can be obtained now by contacting the Chamber at (951) 737-3350 or online at bit.ly/Twilight21. Another exciting element is the addition of multiple charitable organizations being involved. This year, a portion of every opportunity ticket sold for our grand prizes will go to a non-profit of the ticket purchaser’s choice. Several nonprofits will receive a donation from the proceeds of the event, with new ones continuously being added. Any non-profit organization can contact chase@mychamber.org to discuss being one of the night’s benefactors. Tickets are being sold now for an opportunity to win one or more of the following five prizes (tickets drawn in this order): • A certificate for a Dickinson Arms XX3 Tactical Marine 12 Gauge 3 in. Pump Shotgun – 18.5 in., donated by Sportsman’s Warehouse Corona
• A 50” Flat Screen Smart TV, donated by Friends of the Corona Chamber • $250 of gift cards to Glen Ivy Hot Springs Spa, donated by United Paving • $200 in gift cards to a variety of local businesses • Golf for four, donated by Eagle Glen Golf Club Tickets can be purchased online at bit.ly/GolfOppDraw21 or by visiting the Chamber office by May 26th at 904 E. 6th St., Corona, 92879. They will also be available at the event at Eagle Glen Golf Club, located at 1800 Eagle Glen Pkwy., Corona, 92883 on May 27. The winner does not need to be present to win. Active-duty military personnel will also be invited as guests of the business community to enjoy a night out with a plus one. Outreach is currently underway, and if you or someone you know would like to attend, please have them connect with stephanie@mychamber.org. For those looking to boost their marketing efforts, sponsorship opportunities are available now, and auction items are being collected. Contact us at (951) 737-3350 to learn more about featuring your business. See you at the celebration!
Chamber Helps Celebrate Grand Openings Across City
YOUR IDEA
Your health care, your way.
MIKE FEDERIS
A
s pandemic restrictions are gradually lifted across the area, Corona’s new businesses have been busy holding successful grand openings, with the help of the Chamber. On Saturday, March 20th, new Chamber members American Scuba Academy celebrated their opening on 1551 E Ontario Ave with live music, tacos and a ribbon cutting ceremony. Chamber staff and Board Chair Kim Mabon were present to facilitate the ribbon cutting and were joined by Corona Mayor Jacque Casillas. Sunday, March 28th saw another new Chamber member—Revive Life—hold a celebration at El Cerrito Sports Park. Specializing in improving clients’ health, fitness and wellbeing, Revive’s launch party was complete
Revive Life
with free Zumba lessons, refreshments and more. Owner Coach Bulak told the Chamber: “I am truly grateful to the Chamber for joining and supporting us on our launch event.” If you are a new business looking to organize a Grand Opening in the city, please contact Robert@MyChamber. org to see how we can help.
IMAGINE HEALTH CARE THAT REVOLVES AROUND YOUR NEEDS Riverside Medical Clinic is locally owned by our own physicians. In fact, we are the largest privately owned medical clinic in Southern California.
AMERICAN SUBA ACADEMY FACEBOOK
WHAT THIS MEANS FOR YOU AND YOUR FAMILY
Corona Chamber Chair Kim Mabon, Corona Mayor Jacque Casillas, and owners Erik Mereno, Jessica Mereno, and Greg Martin at the American Scuba Academy grand opening on March 20, 2021
It means that our providers are empowered to put your care ahead of anything else. Being self-contained, we get to make decisions that are good for our patients. As a multi-specialty medical clinic, our primary care providers can just pick up the phone of one of our specialists to arrange for a referral. Top specialists, advanced technology, caring staff, lab, imaging services and urgent care – all in one place. It’s the way it’s been for generations. It’s the way it always will be. 951.683-6370
RiversideMedicalClinic.com
Advertise Now! Call the Chamber at (951) 737-3350 or info@MyChamber.org
www.My MyChamber.org
CORONA CHAMBER 6 CORONA Business News
May/June 2021
Is Your Website Accessible? cont’d from page 2 ABOUT THE LEGISLATION
I wish I could tell you that the exponential increase in demand for web accessibility has been a result of everyone coming to understand that business owners and people with disabilities have so much to mutually gain from this endeavor.
its merits because it’s a strict liability law and judges are often understandably sympathetic to people with disabilities who really only want equal rights. There is virtually no chance of winning an ADA case when you’re not compliant. The lawyers simply advise their clients to write a check
weeks or months to implement, and the worst part is the tedious and costly maintenance. Imagine spending all that time and money and coming to understand that every time you want to make a change or revision to your site, you have to either spend thousands of dollars or sacrifice a significant amount of the accessibility that you worked so hard to attain. Those options, as you can imagine, leave 99% of businesses without a feasible solution, making them easy targets for lawsuits and prevents them from helping people with disabilities.
10 LESSONS I'VE LEARNED AS AN ENTREPRENEUR By Chad Willardson
President & Founder of Pacific Capital*
Not everyone will believe in your big ideas. That’s ok.
THE SOLUTION Frankly, ADA compliance lawsuits are on nothing short of an intense rise: 200% year over year, with reports of tens of thousands of demand letters and lawsuits, targeting businesses of all sizes. At first, only the largest of enterprises and government institutions were legally pressured to become accessible, which makes sense. One of the most significant shifts in the legal climate was when the DOJ at the end of 2018 officially affirmed that all websites are considered public accommodations and therefore must comply with title 3 of the ADA. Many did not think for a second that it will ever happen to them, but that was not the case at all. In fact, 2019 ended up tripling 2018 in the number of papers served. This means that for every business hour in 2019, a business was served for not being web accessible. You will also find that in almost every situation, the plaintiff wins the case on
since there is no point in fighting it. A quick example of what’s going on as well: A visually impaired woman from Broward County, Florida sued 175 business owners—several of which closed down as a result. Now in the COVID-19 era, we’re seeing those in quarantine have less access to physical locations and amenities, and they are finding more difficulty in accessing the web for essential services.
THE MARKET
What makes the situation even more difficult for business owners are the alternatives. The current options in the market today are either free or low-cost plugins that do not provide you more than 10-15% of the accessibility you need in order to become compliant. You also have manual accessibility services that do bring you up to full compliance, but they cost $20k – $40k per site, they take several
When it comes to ADA compliance, the Competitive Landscape is comprised of three different types of solutions: 1. Manual Remediation: Experts in web accessibility conform your website in favor of accessibility to achieve a high level of compliance. This increases the cost of the website by an average of 200%. This also does not include the cost of the audit and ongoing maintenance to ensure ongoing compliance. Websites under 1,000 pages can cost $15K per year not including the maintenance. Not to mention it takes 4-26 weeks to make your website compliant (the first time). 2. Free or low-cost widgets and other generic alternatives: These only handle CSS adjustments for low visual impairments and epilepsy, and only touch upon up to 25% of the WCAG requirements (which means it’s still deemed inaccessible). You have to hire someone to work on the site to get it up to compliance and after any future work on your site you may have to hire them again to make it compliant again. 3. Artificial Intelligence (AI): Fully automated from audit to ongoing maintenance. Includes CSS adjustments for visual impairments, epilepsy, color blindness, cognitive and learning disabilities by way of the search bar for definitions. It also includes the back end 75% of the WCAG requirements which include: assistive technology optimization, aria attributes, elemental structural roles and provides alt tags for images using OCR and IRIS AI technologies. If this is used and changes are made to the site the proprietary AI adjusts to make it more compliant.
TAKE ACTION
The Corona Chamber is proud to partner with Creative By Design to offer an affordable AI solution for your website, giving you the peace of mind to know that you are fully compliant and protected from litigation as well as serving the needs of those with disabilities. A webinar on how the software works and how your website can become protected is available for viewing on our YouTube channel.
Put client experience as your top priority. Loyalty and client retention depend on it.
Your people are your greatest asset. Be picky on whom you hire.
Don’t over analy%e and wait til you know everything. You’ll miss opportunities.
Be a learn-it-all, not a knowit-all.
Know your own strengths and weaknesses, and hire people whose strengths are your weaknesses.
Accept failure and rejection as part of the journey. It’s not supposed to be easy.
Keep creating and improving. Being more nimble and quicker than the big institutions is your advantage.
Be generous and give back. To your team, your clients, your community.
Don’t forget to have fun. Life isn’t all about business.
*This information was
provided by Pacific Capital, celebrating 10 years of business this November. They can be reached at (844) 777-8777 or pacificcapital.com.
www.My MyChamber.org
CORONA CHAMBER CORONA Business News 7
Join the Memorial Mile March and Honor Those Who Have Served
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PHOTOS FROM 2019 MEMORIAL MILE MARCH
he Corona Chamber Foundation is delighted to bring back the Memorial Mile March for 2021, which will take place on Saturday, May 29th. Held to honor our military, the march starts at the Corona Chamber at 904 East 6th Street and concludes at the Historic Civic Center, where flags will be placed to recognize a fallen soldier, veteran or current service member. Walkers will enjoy an easy stroll passing some of Corona’s historic homes. The 2021 Grand Marshal is retired Lieutenant Colonel Arthur B. Cook Jr. Lieutenant Colonel Cook Jr. served in the U. S. Army for 27 years and 7 months. At the beginning of his career, he held the honor of Platoon Leader of the Old Guard, the squad that performs the funeral services for Arlington National Cemetery and guards the Tomb of the Unknown Soldier. He was on
duty the night John F. Kennedy’s body was brought to Arlington National Cemetery and he spent some time with Jack Kennedy discussing the service. Jack Kennedy told him that his brother John had just recently visited Arlington and commented that there was a lovely spot with a view of the Lincoln Memorial and the Washington Monument, which is where his body was laid to rest. Lieutenant Colonel Cook Jr. would go on to hold several appointments from Second Lieutenant to Lieutenant Colonel and be awarded numerous service medals for his service in the Vietnam War. Arthur graduated with distinction from The Infantry School and Officer Candidate School. Among his highest achievements are the Silver Star and 2 Bronze Stars for valor in action during his tour in Vietnam. He also received
the Meritorious Service Medal, Army Commendation Medal, Army Achievement Medal, Presidential Unit Citation, Republic of Vietnam Cross of Gallantry with Palm, and the Republic of Vietnam Civil Action Medal among many others. His overseas, active-duty assignment was from February 1968 to January 1970 with the 5th infantry regiment and the 25th infantry division. Upon returning a hero from Vietnam, he and his wife, Dickey, and daughter Noelle, settled in Corona. Arthur and Dickey have lived in the same home in Corona since 1969. Arthur worked for Pacific Bell in Anaheim while also attaining an AA degree from Riverside City College. Later, he came out of retirement to work for Allstate Insurance in Corona, teaching himself computer
PHOTO PROVIDED BY COOK FAMILY
May/June 2021
2021 Grand Marshall Lt. Col. Cook
programing to become a valuable asset as an IT problem solver. Lieutenant Colonel Arthur B. Cook Jr. is a true American Hero and has dedicated his life to helping others through his military service and his service at home to the community of Corona. American flags will be provided for those who pre-register. Registration is at 8am and the walk begins at 9am. We encourage those interested to register online at www.GiveBigCorona.com, or you can contact event chair Jami Merchant at (951) 818-3142. On-site registration will also be available.
www.My MyChamber.org
CORONA CHAMBER 8 CORONA Business News
May/June 2021
Meet The Executive Leadership Class of 2021
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nnually, the Corona Chamber hosts the Executive Leadership Roundtable (ELR) program, which is compiled of leaders and decision-makers in business, service, government and education. Unlike any general skills development program, ELR enrollees have already attained skills and positions of leadership. Through ELR, they become equipped with the knowledge and awareness of the forces and issues that shape our community’s future. Upon graduation and beyond
the ELR community project, each member is expected to utilize the skills and information gained in this program to work and advocate for the betterment of the region. Through facilitated sessions and conversations with policymakers, industry experts, and visionary leaders, each monthly roundtable will get a unique opportunity to dissect and distill the critical challenges facing our city and region, while experiencing a civic leadership framework to enhance personal and professional
development. This intensive series of meetings and workshops provides the breadth and depth of knowledge and relationships to be effective as an advocate, policy influencer, and policymaker. The 2021 program, Chaired by Kathleen Ray, Owner of Ur Agenda Social Marketing, is in full swing and features the below individuals. This year, the program (8 months) empowers these decision-makers with the awareness and ability to address critical regional issues. Sessions
include topics such as economic development, education, healthcare, public safety, social services, arts and culture, and more. The Corona Chamber is currently accepting applications for the 20212022 Executive Leadership Roundtable (to begin in Sept. 2021). For questions or an application, contact Stephanie Shapiro at Stephanie@ MyChamber.org or (951) 737-3350.
Yousuf “Joe” Bhaghani President, Circle City Investment Group
Chantal Blash Sales, Meridian Pacific Insurance Services Inc.
Tina Covington VP, Sales And Business Development, Altura Credit Union
Audrie Echnoz CEO, Corona-Norco Family YMCA
Carlos Flores Director of English Learners and Equity, Corona-Norco Unified School District
Jessica M. Gonzales Economic Development Director, City of Corona Office of Economic Development
Vickie Haner VP, Marketing and Business Development, Riverside Medical Clinic
Barry E. Knight CEO, BEK Impact Corp
Marty Kurner Owner, Hawden Group USA
Kathy Lee Administrative Director, Human Resources Corona-Norco Unified School District
Melisa Lindros Executive Director, Corona Life Services
Nick Lopez CEO, N.I.R. Plumbing, Inc.
Chad Miller President/CEO, Industrus, Inc.
Eugene Montanez Owner, Allegra Marketing-PrintMail / Image 360
Dan Moore VP, Development And Construction, Titus Properties
Christina Nona Customer Relations, Elci Cabinets And Floors
Dr. Alia Rodriguez CEO, Corona-Norco United Way
Thoibi Rublaitus Principal, CNUSD, Adult Education
Megan Samano Police Sergeant, City of Corona, Police Department
KC Ollila Center Operations And Program Manager, Bob Hope USO
Carlos Vasquez Interim Apprenticeship Director, Norco College
Jim Vigneau Administrative Services Director, Peppermint Ridge
www.My MyChamber.org
CORONA CHAMBER CORONA Business News 9
May/June 2021
ELR Class of 2021 to Raise Funds for Foster Youth E
very day in every part of our world, children are exposed to abuses that we cannot comprehend. They are exposed to these horrific acts by the people who were supposed to give them unconditional love, protect them and guide them through life. Instead, they are exposed to a web of deceit. The statistics for highschool age foster youth are dire: within 18 months of emancipation, 50% of foster youth will be homeless. A large proportion will be trafficked, and many will perish. These are the realities of children living right in our community. In our country, a child enters foster care every two minutes. These beautiful children who survive are then left to their own devises to cope with what has happened to them. Fortunately, there is good news in that there is a “Village” of good, kind people with enough love to help these children to recover in their homes and in their hearts. These children are miracles who have survived and who will succeed with the help of our “Village” as it is said: “It takes a Village to make the world a better place to live”. Through the Executive Leadership Roundtable (ELR), the Corona Chamber has for 25+ years helped community leaders become more aware of
A Day of Hope July 20, 2021
their significant places in society with nine months of learning, comradery, becoming better stewards and philanthropists. They are tasked each year with a project that will make our community a better “Village” to live in. Education is a key tool for success in life—and is often unattainable for foster youth. Drop-out rates are three times higher for foster youth than other low-income youth, with only 50% of foster youth graduating
from high school. Nationally, only about 10% of all young people ages 16 to 24 are unemployed. But the unemployment rate for young people aging out of foster care is 47% to 69%, depending on age and gender. In 2021, the ELR will be taking on the big task to make our community aware of the Miracle Children who are in the Foster Care. On July 20th, 2021, we will have “The Day of Hope“ to let these youths know what amazing contacts,
development programs, trade schools and colleges they have right here at home—and provide them with mentors who will share their passions and guidance helping them to know that NOTHING IS IMPOSSIBLE! These kids have the chance to succeed to become productive, loving people in our world—to become the future “Village” for those Miracle Children still to come. The Executive Leadership Roundtable would like to invite the local community to donate to this project or to offer their time volunteering at the event on July 20, which will be held at Corona City Hall. More information is available at www.mychamber.org/ executive-leadership-roundtable. In advance we would like to thank you for your help with this life-changing project. Sponsorships are available. Checks, cash and credit card donations are excepted. You can easily donate at www.mychamber.org/ chamber-foundation. Please call Chantal Blash at (909) 782-5514 or Tina Covington at (951) 836-9944 or email tcovington@ alturacu.com with any questions. For those interested in applying for the 2021-2022 ELR program (to begin in September 2021), applications can be found at www.mychamber.org/executive-leadership-roundtable.
March Air Reserve Base Upgrades Complete Thanks to ELR Class of 2020 AFTER PHOTOS SUBMITTED BY THE USO
what the conditions were, the decision was very easy at that point. “We started getting donations from local businesses and then we organized our drive thru BBQ. Chef James Cameron of Brother 2 Brother Catering, who was part of the ELR team, was touched by it as his mother was stationed at March (Air Base). She
T
he upgrades to March Air Reserve Base that were made possible by the Corona Chamber’s 2020 Executive Leadership Roundtable (ELR) have been completed, which include kitchen expansion and Wi-Fi. Dubbed “More than a PB & J”, the ELR raised funds to coordinate the expansion of services provided to our active military who pass through the Bob Hope USO by upgrading the kitchen facility, Wi-Fi, and office space because “our Troops deserve more than a PB&J!” DJ Stanhope, who served as Center Manager of the base at the time of the project, said: “This additional equipment, along with the installation of high-speed Wi-Fi, ensures that the tens of thousands of
troops passing through March to and from deployments have meals, refreshing beverages, snacks, and the opportunity to contact home. Our USO volunteers are thrilled to be able to have so much more capacity to support them, and we owe it all to the Corona Chamber’s Executive Leadership Roundtable. Collaborations with our community partners makes the USO mission possible.” Mark Edwards of Empire Energy Solutions headed up the fundraising for the ELR team. He told the Chamber: “I am happy with what we accomplished. Once we walked the facility, we were very impressed with what happens at the reserve base. And once we understood
experienced some racism throughout the community at the time so we wanted to honor his mother. We talked to Bobby [Corona Chamber CEO/ President] about it and when James had to take some time off due to illness, I took the bull by the horns and we had a successful day. It ended up being a great fundraiser.”
www.My MyChamber.org
CORONA CHAMBER 10 CORONA Business News
May/June 2021
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he CORONA Chamber Chair Elect and Express Employment Professionals franchise owner Palbinder Badesha has been named Express’ 2021 recipient of the Ralph Palmen Spiritual Leadership Award. The award honors an individual who inspires others and always does the right thing and is named in honor of the late Ralph Palmen, who made a tremendous impact on the growth and development of Express through his leadership and spiritual guidance. Before investing in the Riverside-Corona, California, Express office, Badesha’s first job out of university was to establish a refuge for women fleeing domestic violence, and she later went on to develop policies and projects to support homeless women. In her last position, she led a team focused on building sustainable communities by ensuring local people and businesses were partners in tackling high unemployment and urban deprivation. Badesha is passionate about giving back to her community and is active in many local organizations, including the Corona Chamber of Commerce, Business Resource Connection and Corona-Norco United Way. “Palbinder is genuinely amazing, generous, empathetic and a true friend,” Express CEO Bill Stoller said.
“She lives the Express values and her spirituality shines through in her day-to-day interactions. Others want to be around her due to her warm and welcoming spirit, and she always makes each individual feel like they are the most important person in the room.”
“SHE LIVES THE EXPRESS VALUES AND HER SPIRITUALITY SHINES THROUGH IN HER DAY-TO-DAY INTERACTIONS.” For others’ birthdays, Badesha makes a point to learn what they value and during challenging times, she is known to make personal calls to colleagues to celebrate wins or offer support. “Palbinder is always willing to share her story in hopes that it will inspire others,” Stoller added. “She is inspiring not only in business but in life as well. She is the type of leader and person the rest of us aspire to be.” The Chamber would like to congratulate Palbinder on this well-deserved recognition.
Bringing Innovation to Our Region cont’d from page 1 machine, a cleaning device for the restaurant and hospitality industry, and management software for the cannabis industry. Competitors had five minutes to present their products and services to the panel. They were judged on five categories: value, differentiation, viability and scalability, team and pitch presentation. The contestants were competing for the chance to present at the County Finale and pitch for $10,000. There were also prizes for first, second and third place in the regional contest.
First place won $1,000, second place $500 and third place $250, donated by Corona Chamber Board Members, as well as a pop-up banner for each of first to third place, donated by Allegra Marketing - Print - Mail / Image 360. The judging panel for the Greater Corona Regional competition was Chad Miller (President/CEO, Industrus), Jacque Casillas (Mayor of City of Corona), Dr. Kevin Fleming (Vice President, Strategic Development, Norco College), Jennifer Stewart (Technology Transfer Officer, Naval Surface Warfare Center Corona), and Jeff Lopez
n March, Assemblymember Sabrina Cervantes (D – Corona) recognized Fauzia Rizvi as the 2021 60th Assembly District Woman of the Year. Fauzia Rizvi has been a part of Corona’s community for over 20 years. She is a mother, wife, engineer, small business owner, and community advocate. As a Western Municipal Water District Board Director, Fauzia is the Inland Empire’s first Muslim-identified elected official. During the pandemic, Fauzia co-founded For the People Task Force, a community-based nonprofit. For the People Task Force has provided essential workers with over 20,000 homemade hand sewn masks and has assisted communi-
my honor to recognize her as our Woman of the Year.” “I am humbled and honored to receive this recognition from Assemblywoman Sabrina Cervantes. It is a great honor to be placed in such distinguished ranks as those of the past honorees. Alone we can do so little, but together we can do so much, so I would like to dedicate this to all the volunteers and community members who have helped me achieve this,” said Fauzia Rizvi. “Everyone has a calling, and serving my community is my calling on earth. As the first Muslim elected official in the Inland Empire, and as a woman of color, I understand and recognize the value of servant lead-
Woman of the Year Fauzia Rizvi is presented with a plaque by Omer Sohail, Field Representative for Assemblymember Cervantes, on April 3, 2021
ty members with food insecurity and utility debt by hosting over 50 food-drives and raising money to assist in paying their bills. Her efforts have helped thousands of families throughout the Inland Empire. “Fauzia has dedicated her time, energy, and resources to serving both the Muslim and the broader community here in Corona. Her exceptional story, combined with her selfless service to those in need during the COVID-19 pandemic, is truly inspirational and serves as an example for future generations to follow,” said Assemblymember Cervantes. “It was
(President, Dekra-Lite Industries Inc). In the end, the judges were able to choose a winner: Future N Focus Dream Catcher Enterprises, which was pitched by Founder & CEO Steve Ward. Second place went to Greenspace and third position was awarded to UniVue. Dream Catcher is a dynamic, “edu-tainment” and online interactive career readiness course that will guide K-12 students to discover their purpose through motivational tools and activities. Ward progressed to the Riverside County Finale on April 28. As of this publication’s print date, the Finale was yet to take place, but we wish our finalist all the best!
ership and hope to inspire more young girls and women to get involved in serving the community.” During the annual Woman of the Year celebration, a woman from each Assembly District is honored in the State Capitol. Although this year’s celebration was virtual, each honoree was introduced on the Assembly Floor and received a resolution honoring her accomplishments. The annual event has been a Capitol tradition since 1987 as a way to highlight the achievements of outstanding women throughout the state during Women’s History Month.
Greenspace Storyteller Daniel Yi
ANDREW CREAM
PHOTO SUBMITTED BY EXPRESS EMPLOYMENT PROFESSIONALS
Palbinder Badesha (centered) receives award from Express Franchise Leadership
Assemblymember Cervantes Honors Fauzia Rizvi as Woman of the Year I
MAHA RIZVI
Chamber Chair Elect Receives Leadership Award
www.My MyChamber.org
CORONA CHAMBER CORONA Business News 11
May/June 2021
O
n March 25, 2021, Robert Yanez (Membership Development Coordinator at the Corona Chamber Of Commerce) rented a Class C RV for his family trip to Arizona from Chamber members Adventure RV. The process of renting the RV was absolutely seamless! They went above and beyond to ensure the RV was ready and prepped. They even delivered the RV to his house for extra convenience and was a perfect fit for his family of six. The RV was easy to maneuver throughout all the destinations they chose (Williams, the Grand Canyon, Bearizona, Sedona, Camp Verde, and Phoenix).
The best part of this RV vacation was getting to spend QUALITY time with their kids who all have different College and school schedules. Shout out to Adventure RV for providing RV rentals to create lifetime memories. Adventure RV is a family-owned and operated business based near the San Bernardino National Forest. They offer full-service RV and Trailer Rentals as well as campground delivery. Visit www.adventurervca.com. You can check out other members on the Chamber website at MyChamber.org for all your summer vacation needs!
ROBERT YANEZ
Shop the Chamber for Your Summer Vacation Needs
Small Business Week cont’d from page 1 are the backbone of local communities across the country. Here in Corona, we are proud to support our small business owners all year round through advocacy, networking events and championing our amazing community. For more than 50 years, the U.S. Small Business Administration has celebrated National Small Business
Upcoming Economic Forecast Brings Together Multiple Regions for Outlook
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he Corona, Brea, Chino Valley, and Yorba Linda Chambers of Commerce have joined forces to bring an economic outlook to the region on Thursday, July 22, 2021 at Eagle Glen Golf Club. This luncheon will feature a keynote address by Dr. Christopher Thornberg. Thornberg is Director of the UC Riverside School of Business Center for Economic Forecasting and Development and an Adjunct Professor at the School. He is also the Founding Partner of Beacon Economics LLC. An expert in economic and revenue forecasting, regional economics, economic policy, and labor and real estate markets, Dr. Thornberg has consulted for private industry, cities, counties, and public agencies. He became nationally known for forecasting the subprime mortgage market crash that began in 2007 and was one of the few economists on record to predict the global economic recession that followed. The UC Riverside Center for Economic Forecasting and Development at the School of Business Administration is the first world class university forecasting center located in Inland Southern California. The Center opened its doors in October 2015 and represents a major new initiative for economic research and collaboration in one of California’s most vital growth regions. The empirical research and data analysis the Center produces can be
Dr. Christopher Thornberg
used to support and feed a wide variety of vital community initiatives including providing valuable inputs to economic development, workforce development, and other public and private sector efforts. The Center’s highly publicized work also heightens the region’s profile and recognition as a vital contributor to the economic fabric of the state and the nation. This collaborative effort will bring together leaders from Orange, Riverside, and San Bernardino Counties to discuss economic trends, projections of the economy, and the state of housing. Sponsorship opportunities are available now, and this event is expected to sell out. A special golf package is offered as an added benefit to the day, for post-event business and social interactions to continue. Visit bit.ly/2021EconOutlook to secure now, or contact the Corona Chamber at (951) 737-3350.
Week (NSBW), which recognizes the critical contributions of America’s entrepreneurs and small business owners. To find out more visit www.sba. g ov/n at i o n a l- s m a l l- b u s i ness-week.
www.My MyChamber.org
CORONA CHAMBER 12 CORONA Business News
May/June 2021
PHOTO SUBMITTED BY FENDER USA
Corona Manufacturer Fender USA Expanding
Inside the Fender facility.
F
ender USA celebrated record revenues in 2020 despite the worsened economic climate caused by the pandemic. The world-famous musical instrument manufacturer is now expanding its facilities here in Corona after revenues grew by around $100 million to $700 million last year. Ed Magee, EVP of Fender, was a guest speaker on the Chamber Business Briefing that took place on March 24. He described how the manufacturer managed to grow in the face of the bleak economic outlook and outlined the firm’s expansion plans for the city. “Last year was nothing short of extraordinary, for the whole community and the world. But from a business standpoint, we actually benefited from the fact that families were staying at home,” Magee explained. “Parents wanted their kids—and sometimes themselves— to pick up new skills while they
were at home, looking for opportunities to entertain themselves.” In June of last year, the company offered three months of its online learning app Fender Play for free, and almost a million people signed up for lessons during the summer. “That act of good will turned into a really good business decision as a lot of those players continued to play,” Magee added. “A lot of families started recognizing that investments in their kids and music was a great way for the kids to deal with the challenges of isolation. And our business has been on a tear literally since late May/June of last year!” Magee shared that they have signed the lease on a new building: “We’re expanding to another 117,000 sq ft right here in Corona, CA. We’re going to be hiring new employees as we grow—we’ve got
some exciting new products that we are going to building here. “Every instrument that leaves this factory has Corona, CA on the headstock. We’re really proud to work here. We’re proud of the community and we’re really proud of what the community provides—and that’s our absolutely incredible employees.” Regarding what the manufacturer has learnt from the pandemic, Magee said: “We’ve learnt some incredible lessons about balancing technology and craftsmanship. In the factory there are hundreds of pairs of hands that touch each instrument. These hands influence music and culture throughout the world. We’re trying to balance out automation where it helps with the safety of our employees—the average age in the factory is about
Ed Magee
50 years old so we have a big commitment to safety. But we want to make sure we never lose sight of the craftsmanship that is really part of the value proposition for the business and the brand.”
Fender’s expansion plans.
Push to Reopen Riverside County cont’d from page 1 The following month, on Friday, June 25, City of Corona Mayor Jacque Casillas will premiere the State of the City Address for businesses. A city-wide video State of the City message will be deployed on June 24, but the June 25 event will include live remarks from Casillas specific to the business community. The City also faced a difficult year, with budget cutbacks, decreased funding, and an increase in service need. They, too, were able to secure various forms of funding to be given right back to the business community, and will share on that, a homeless strategic plan update, downtown revitalization, and more. Casillas will recap last year and share where the city is focused moving forward. Sponsorship opportunities and tickets are available now by visiting bit.ly/GMCJune2021 or contacting the chamber office
at (951) 737-3350. This meeting also marks our return indoors at Eagle Glen Golf Club (1800 Eagle Glen Pkwy., Corona, 92883). A part of the monthly Good Morning, Corona series, both of these programs will offer an opportunity for live Q&A and a chance to hobnob with the who’s who of greater Corona. Together, we are not only getting through the horrors of COVID-19, but we will come through the other side stronger than ever. In CORONA, we make lemonade from lemons, and are committed to making a name for our mighty city that far outshines the “coronavirus”.
WE CAN’T WAIT TO SEE YOU AND CREATE VISION TOGETHER.
FRIDAY, MAY 21 IHOP Corona bit.ly/GMC-May2021
FRIDAY, JUNE 25 Eagle Glen Golf Club bit.ly/GMCJune2021
www.My MyChamber.org
CORONA CHAMBER CORONA Business News 13
May/June 2021
How to Hack Your Way to Marketing Success By Darren Takenaga, Corona business owner and high school teacher
I
t takes time to develop marketing ideas, promotions, and campaigns. And it takes even more time to hone the skills to utilize marketing at a proficient level. It is a rarity for a “marketer” to develop an advertisement, mailer, strategy that is successful— ideally with a positive ROI (return on investment)—at the first creation. However, there is good news. First, there are hacks to shortcut your way to marketing success. Secondly, effective, classic marketing has not changed. Humans are still humans with the same wants, desires, and trigger points. Therefore, one of the easiest ways to create marketing campaigns is to borrow from existing advertisements. You want to dedicate a filing cabinet or digital storage to direct mail pieces, magazine ads, trade journals, social media, flyers, etc. (called swipe files). You need to cast a wide net because the bad news is that it will be a challenge to find successful campaigns from your area and competitors. You see, most marketing falls into the category of brand building or image advertising. This category does not typically have an ROI. You want to focus on ads and marketing that return the dollar that you spent. What are some of the elements that one should be looking for in a successful advertisement? If an ad
is repeated month after month, you can be almost assured that this ad is profitable. Other elements to look for include eye-catching headlines and a response and tracking mechanism. Is there a call to action? Is there a deadline or urgency? Are there benefits? If it feels like the advertisement is branding, then you do not want to add to your collection. Did you ever notice that pizza restaurants all have the same types of ads and promotions? It is true. And these generic ads are found among categories such as dentists, law firms, tire companies, car dealers, the list goes on. If you think about it for a second, when someone starts any business and then wants to get into advertising, they look at the competition for ads. People think that if a successful business advertises and appears to be successful, it would be safe to copy the format, layout, and style. This could be true. But on the client side of things, the ads start to blend into one. The client sees the same types of ads and promotions. They become numb to the same types of ad that is utilized among the businesses in that segment. Therefore, one of the most powerful way to build your files is to look to other industries. Besides observing marketing campaigns in your segments, look outside of your niche.
Sales Tax Increases July 1 cont’d from page 1 residents identified through surveys and outreach: • Maintaining local paramedic services/911 emergency response times/local fire protection. • Recruiting and retaining qualified police officers/maintaining local police services. • Coordinating with county and regional first responders to prepare for medical emergencies, such as the coronavirus outbreak. • Updating aging firefighter equipment, such as breathing apparatus and protective clothing. • Cleaning and maintaining public areas. • Improving wildfire preparation and response. • Assisting small businesses. • Addressing homelessness. The need for additional funding has come after years (and tens of millions of dollars) of state takeaway of local funds. The City of Corona was also not immune to the various impacts of COVID-19, and significant budget cuts were placed, impacting the City’s ability to maintain the local services Corona residents value, including 911 emergency response and emergency medical services.
THE NEED FOR ADDITIONAL FUNDING HAS COME AFTER YEARS (AND TENS OF MILLIONS OF DOLLARS) OF STATE TAKEAWAY OF LOCAL FUNDS. Measure X is subject to legally required accountability provisions, including public disclosure of all spending and annual independent financial audits. Measure X would create a locally-controlled source of funding for City services, which by law cannot be taken by the State or County. Surrounding cities have also enacted local sales tax increases, with the City of Norco implementing a sales tax rate of 8.75% on April 1, 2019, and the City of Riverside implementing the same on April 1, 2017.
If you can determine the advertisements are working for another sector, borrow and execute into yours. Often, incorporating the marketing from another industry will be fresh, innovative, and effective for your category. Clients will notice because it is different from the typical advertisements in your market. When it is time to create your marketing material, access your collection and look at all the variables and elements that are incorporated into specific advertising pieces. The caveat is to not to copy word for word (very rarely does a copycat ad work effectively). It is okay to get ideas and tone from the copy. But it is important that you use your own words and
make it your own. For example, you can take the original headline and change the wording. You will find through testing that the headline is still effective. And you will sleep better at night knowing you did not plagiarize someone else’s work. Darren Takenaga, a business owner in Corona and a high school science teacher, writes on various topics that relate to business, marketing and life skills. He is an author with the most recent publication of “The Last Lecture: To My Students - The No Holds Barred, Step by Step Study Guide for Your Final Exam (for a successful, healthy, and happy life)” He can be reached at Darren.takenaga@gmail.com or through his website – SenseiOfSuccess.com
Great Breakfasts / Lunches
710 E. 6th St. Corona, CA 92879 (951) 737-5977 Curbside Takeout Dine-In
when available
July 22 EAGLE GLEN GOLF CLUB CORONA, CA
ECONOMIC FORECAST FEATURING DR. CHRIS THORNBERG
Economic Trends
Projections
Real Estate
Inland Southern California & North Orange County Last year, the world changed. Join us as renowned economist Dr. Christopher Thornberg (University of California, Riverside & Beacon Economics) shares what's next in our economic future.
REGISTER AT bit.ly/EconForecastJuly22 | QUESTIONS? (951) 737-3350
www.My MyChamber.org
CORONA CHAMBER 14 CORONA Business News
May/June 2021
Chamber Marketplace
JOIN THE CHAMBER OR REFER A MEMBER AND HAVE YOUR AD PLACED HERE! (951) 737-3350 | INFO@MYCHAMBER.ORG
www.My MyChamber.org
CORONA CHAMBER CORONA Business News 15
May/June 2021
2021 Executive & Business Partners These financial partners provide additional funding to the chamber to support & provide additional member services.
To become an Executive or Business Partner for 2021, contact Bobby Spiegel at (951) 733-1836 or Bobby@MyChamber.org
Pick up your copy of Corona Business News at the following locations:
951.226.5617 | www.CreativeByDesign.net
All Star Drafts Sports Bar & Grill 2785 Cabot Dr. #110, Corona, 92883
Cowgirl Cafe 2859 Hamner Ave., Norco 92860
Kabob Hutt 165 Washburn Circle, Corona 92882
Allegra Marketing-Print-Mail/Image 360 127 Radio Rd., Corona 92879
Del Taco #1168 219 E. Ontario Ave., Corona 92881
Lazy Dog Restaurant & Bar 380 N. McKinley St., Corona, 92879
Ayres Hotels 2260 Griffin Way, Corona, 92879
Dollar Self Storage-Lincoln 205 North Lincoln Avenue, Corona 92882
Ayres Suites Corona West 1900 Frontage Rd., Corona 92882
Eagle Glen Golf Club 1800 Eagle Glen Parkway, Corona 92883
LeanFeast 540 Hidden Valley Pkwy., Ste. 101, Corona 92879
Baker’s Dozen Donuts 325 S Main St, Ste A, Corona 92882
Eduardo’s Mexican Restaurant 513 West Sixth St., Corona 92882
Bear Alignment & Brake Service 927 W. 6th St., Corona 92882
Fairfield Inn & Suites 3441 Hamner Ave., Norco, 92860
Luna Modern Mexican Kitchen 980 Montecito Drive, Suite 110, Corona 92879
Best Western 1084 Pomona Rd., Corona, 92882
Farmer Boys - Lincoln Ave. 263 North Lincoln Avenue, Corona 92882
Mantra Indian Cuisine 712 N. Main St., Corona 92880
Bob’s Big Boy 3521 Hamner Avenue, Norco 92860
Farmer Boys - Sixth 1625 East Sixth Street, Corona 92879
Miguel’s Jr - Compton Avenue 2320 Compton Avenue, Corona 92880
Burger Basket, Norco 2775 Hamner Ave., Norco 92860
First Bank 104 E. Ontario Ave. Corona, 92879
Miguel’s Restaurant - Dos Lagos 2715 Lakeshore Drive, Corona 92883
Circle City Center 365 N Main St., Corona 92880
Fit 4U Meal Prep
Motel 6 200 N. Lincoln Ave., Corona, 92882
City of Corona, Police Department 730 Public Safety Way, Corona, 92880
Glen Eden Sun Club 25999 Glen Eden Rd., Corona 92883
(By Appointment Only)
Linda’s Feed & Supplies 1234 Sixth St., Norco 92860
Mr You Express 175 E. Ontario Ave #101, Corona 92879
Congressman Ken Calvert 400 S. Vicentia Ave., Ste. 125, Corona 92882
Holiday Inn Express & Suites Corona 1550 Circle City Dr., Corona 92879
Corona Art Association 815 W. 6th St., Corona 92882
Holstrom, Block and Parke, APLC 1897 California Ave. #102, Corona 92881
Norco’s Best Burgers 3158 Hamner Ave., Norco 92860
Corona City Hall (multiple locations) 400 S Vicentia Ave., Corona 92882
Howard Johnson 1695 Hamner Ave., Norco, 92860
Nutrishop Norco 1411 Hamner Ave., Ste. 103, Norco 92860
Corona Public Library 650 S Main St, Corona 92882
Hunnys Cafe 9022 Puslar Ct., Corona 92883
Corona Regional Medical Center 800 S. Main St., Corona 92882
IHOP - Corona 2450 Wardlow Rd., Corona 92880
Postal Annex 387 Magnolia Avenue Suite 103, Corona 92879
Corona Smog Center & Test Only 12690 Magnolia Ave., Riverside 92503
Joe’s Barber Shop 1009 W. 6th Street., Corona 92882
Cowboy Surfer Grill 387 Magnolia Ave., Ste. 106, Corona 92879
Kutt’n Kings Barber Shop 624 E Grand, Corona 92879
Norco Equipment Rentals 1246 Sixth St., Norco 92860
Postal Annex, #54 Riverside 3410 La Sierra Ave, Ste. F, Riverside 92503 ProView Eye Care Optometry 800 Magnolia Ave. Ste. 113, Corona, 92879
Residence Inn By Marriott Corona 1015 Montecito Dr., Corona 92879 Round Table Pizza 1180 El Camino Ave, Suite 116, Corona 92879 Silver Dollar Pancake House 710 East Sixth Street, Corona 92879 Slam Dunk Sports Bar 2854 Hamner Ave., Norco 92860 Staybridge Suites Corona South 2731 Blue Springs Dr, Corona, 92883 Stone Church Brewing 2785 Cabot Dr., #160, Corona, 92883 Storage Stop 3475 Second St., Norco 92860 Sushi Kawa Sports Bar & Grill 469 Magnolia Ave., Ste. 101, Corona 92879 TAPS Fish House & Brewery 2745 Lakeshore Dr., Corona 92883 Time 2 Relax Day Spa 1261 Sixth St., Ste. 6, Norco 92860 Vito’s Italian Pizza 440 River Rd., Ste. C, Corona 92880
To be added to the location list please call Stephanie at 951-737-3350.
WHEN MINUTES MATT ER …
Recognized for Lifesaving Cardiac & Stroke Care Emergency room patients have immediate access to advanced treatment:
» Rapid Heart Attack Intervention. The hospital is approved and licensed as a PCI (percutaneous coronary intervention) facility by the California Department of Public Health for specialized cardiac care.
» Advanced Primary Stroke Center. Corona Regional is certified by The Joint Commission and the American Heart Association®/American Stroke Association®.
LEARN MORE AT
coronaregional.com/er
Physicians are independent practitioners who are not employees or agents of Corona Regional Medical Center. The hospital shall not be liable for actions or treatments provided by physicians. For language assistance, disability accommodations and the non-discrimination notice, visit our website. 2174222-113067 3/21