Tools & Practices

The Rapid Global Adoption of Educational Bots

BY SAM S. ADKINS

In November 2018, Metaari published the 2018-2023 Worldwide Educational Bot Market report. This quantitative report identifies revenue opportunities for suppliers.

Metaari uses the term “Educational Bots,” because our team tracks both physical robots and virtual bots. The global Educational Bot market boasts a robust five-year compound annual growth rate (CAGR) of 35.6% and revenues will more than quadruple to $4.1 billion by 2023. Eight major catalysts currently drive today’s global market, and they are analyzed in detail in this report.

Throughout the forecast period, it is quite likely Metaari will need to revise global forecasts significantly upward for Educational Bots. That’s because market conditions remain in a state of positive flux, with demand rising worldwide. The report breaks out fiveyear revenues for six buying segments: consumers, pre-K to 12 schools, tertiary and higher education institutions, federal government agencies, provincial/state/prefecture and local government agencies, and corporations and businesses. The buying behavior fluctuates in each of these buying segments.

TRACKING BUYING BEHAVIOR

Particular learning bot products are in demand in specific buying segments. The report provides detailed analysis of the buying behavior in each segment. What’s more, the report identifies six distinct types of commercial Educational Bots in the current global market: >> Early childhood learning tutoring robots (smart toys) >> STEM and language learning tutoring bots used in the pre-K to 12 schools and tertiary institutions >> Information and assistance guide service bots used in public venues, exhibitions, tourist venues, airports, hospitality businesses, retail outlets, government offices and virtual helpdesks >> Companion elderly care robots designed to im-

prove emotional and cognitive health >> Behavior modification robots designed for Robotmediated Behavior Intervention (RMBI) therapy for people with special needs >> Self-learning A.I.-based tutoring robots (both physical and virtual) that can be programmed to provide any type of personalized learning

Therapeutic bots are proving particularly effective in treating children with special needs. Most of the products on the market are physical bots. The NAO robot from SoftBank can be programmed to deliver any educational content and is the size of a small child. It is widely used in treating kids along the autism spectrum. The robot can be programmed to deliver interventional protocols and can sing, dance, play and converse with the kids. These children are often challenged by basic social skills, like making eye contact and reading emotions. Yet, they have no problem with robots.

BOTS SPUR NEW GENRE

Corporations are the top buyers of informational robots. By 2019, there were greater than 30,000 SoftBank Pepper robots deployed in 2,500 businesses worldwide. Companies that sell conversational A.I. bots identify employee training as a prominent-use case for the products. They are often called coaching avatars in the corporate segment.

There is a new genre of physical Educational Bots called guide robots. They are used to provide information and educational content to patrons visiting museums, exhibitions and tourism sites. The most intelligent bots are equipped with A.I., speech recognition, facial recognition and emotion detection.

Dozens of museums across the globe now use robots as tour guides, including the Musée de la Grande Guerre just outside of Paris, the American Museum of Natural History in New York, the Mob Museum in Las Vegas, and the Canada Science and Technology Museum in Ottawa. The Smithsonian in Washington, D.C., started using 30 Pepper robots in 2018 as tour guides in seven of its facilities. One of them speaks Swahili. The museum intends to deploy more than 100 Peppers in all 19 of its facilities.

More than 500 Educational Bot companies operating in 126 countries are identified in our report. Most of them are startups that are attracting significant amounts of venture capital. The demand is high in all six buying segments and in all seven international regions tracked by Metaari. What’s more, the revenue opportunities are very lucrative.

Metaari’s 2018-2023 Worldwide Educational Bot Market report is now available for purchase at Elearning! Magazine’s Premium Research site, http:// www.2elearning.com/ research/.

Metaari’s Six Types of Commercial Educational Bots

Behavior Modification Therapy Bots

Companion Elderly Cognitive Care Robots

Self- Learning AI-based Tutoring Bots

Types of Commercial Eduction and Training Bots

Information Guide Service Bots

Early Childhood Learning Robot Tutors

Tutoring Robots used in the Academic Segments

There are at least six distinct types of commercial Educational Bots in the current global market. The key characteristic of all A.I.-based bots is that they are adaptive and have some capacity for self-learning.

Corporations are the top buyers of informational robots. By 2019, there were greater than 30,000 SoftBank Pepper robots deployed in 2,500 businesses worldwide.

— Sam S. Adkins is Chief Researcher at Metaari.