2018 Hollywood Guide

HOLLYWOOD Guide 2018-2019 EDITION • A PUBLICATION OF THE HOLLYWOOD CHAMBER OF COMMERCE

2 COME 5 Breathtaking

YEARS OF PROGRESS

BACK

SHOP LOCAL TREAT YOURSELF

THINGS TO SEE & DO

ARTS & ENTERTAINMENT

HEALTH & WELLNESS

LOOKING GOOD & FEELING GREAT

HOLLYWOOD PROFILE THE CHAMBER’S STATISTICAL OVERVIEW OF THE COMMUNITY

SEE PAGE 32

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LET US ROLL OUT THE RED CARPET FOR YOU! IT’S NOT JUST AN EVENT SPACE IT’S AN EXPERIENCE! Located in the heart of Hollywood across the street from the Dolby Theatre, Hollywood & Highland, and the world- famous Walk of Fame, the Hollywood Museum offers your guests a once in a lifetime experience.

The art-deco Penthouse Ballroom is complete with lounge seating areas, eight 65" flatscreen TVs, in-house kitchen/ prep area, and more. Perfect for your special event!

www.TheHollywoodMuseum.com

1660 N Highland Ave. at Hollywood Blvd.

Hollywood, CA 90028 Open Wednesday - Sunday • 10am - 5pm 323-464-7776

CONTENTS 2 0 1 8 - 2 0 1 9

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G U I D E

06 HOLLYWOOD'S BREATHTAKING COMEBACK

HOLLYWOOD COMMUNITY & BUSINESS PROFILE

12 THINGS TO SEE AND DO

32 ABOUT THE PROFILE

FEATURES

22 HOLLYWOOD WALK OF FAME

34 THE CHAMBER OF COMMERCE

36 THE COMMUNITY

DEPARTMENTS

38 TOURISM 42 DEVELOPMENT

24 SHOPPING

6255 Sunset Blvd., Ste. 150, Hollywood, CA 90028 Tel: 323-469-8311 | Fax: 323-469-2805 hollywoodchamber.net

HOLLYWOOD CHAMBER OF COMMERCE STAFF Leron Gubler

President & CEO Kaylee Kiecker

Executive Vice President Ana Martinez

Vice President of Media Relations / Producer, Hollywood Walk of Fame Nicole Shahenian

Vice President of Government Relations Marlene Panoyan

Director of Communications/Social Media J.J. Connaughton

Director of Membership Services

26 HOLLYWOOD ED

BUSINESS DIRECTORY

28 HEALTH + WELLNESS 45 BUSINESS RESOURCE TELEPHONE NUMBERS

46 BUSINESS DIRECTORY

45 GOVERNMENT OFFICIALS

59 CHAMBER MEMBER INDEX 63 WHO'S WHO DIRECTORY 68 DISPLAY ADVERTISER INDEX

Vivian Kish

Executive Assistant/Office Manager Jacob Jauregui Government Relations Coordinator Danila Fraga Marketing Coordinator Sheridan Soderstrom Membership Coordinator

PROJECT MANAGEMENT BY CHAMBER MARKETING PARTNERS

CMP

President & CEO

Ed Burzminski

Generating substantial non-dues revenues for chambers through publications. www.chambermarketingpartners.com 800-428-1798, ext.101

PRODUCTION Kim Mabon

Graphic Design, Creative By Design Chris Picknally

Creative Director / Project Manager Nyla Arslanian

Writer, Editor, Discover Hollywood Magazine Photography Cover photo: Marlene Panoyan Bob Freeman, iStock Photos

ADVERTISING SALES Michelle Haskell, Senior Account Executive J.J. Connaughton, Director of Membership Services ©2018 Hollywood Chamber of Commerce. All rights reserved.

Reproduction of any portion of this publication without written permission from the Hollywood Chamber is forbidden.

The information in this directory is gathered and carefully compiled to ensure maximum accuracy. However, because the completeness and accuracy of the information cannot be guaranteed, the Hollywood Chamber of Commerce cannot accept responsibility for omissions or errors.

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*Does not apply to food and retail locations. HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR. (s18) ©2018 Universal Studios. All Rights Reserved. 17-ADV-23491

FROM THE CHAIR

HOLLYWOOD IS READY FOR ITS CLOSE-UP More than 20 years ago, when I opened the Hollywood Museum in the Historic Max Factor Building, people told me I was taking a big risk opening in Hollywood. Some even thought I was crazy to do so. Today, they would say I was “brilliant” for having made that decision. What a difference a couple of decades make!

These are exciting times in our community. As you look through this 2018-2019 Hollywood Guide, you will be impressed with the turnaround that has taken place and the amount that has been invested here – literally billions of dollars. And the construction just keeps coming. Look at the construction cranes dotting our skyline.

One of my mentors since opening was Johnny Grant, the late honorary mayor of Hollywood. He always had a strong optimism that Hollywood would rebound. He believed in Hollywood when many others did not. He worked to help us turn the corner by being our greatest booster.

I think Johnny would be amazed and pleased with the transformation that has taken place in the 10 years since he passed on. New hotels, new office buildings, new residential – all have transformed this community. It is likely the most walkable place in Los Angeles.

Johnny would have been happy to see entertainment firms like Netflix and Viacom moving to the community. And there are more coming. We have more office space under construction than any other place in Los Angeles County. The entertainment industry is definitely returning to its historic home.

Millennials are moving to Hollywood in large numbers. We have one of the highest concentrations of millennials anywhere in Southern California. Their energy and talent is one of the reasons that creative firms are following them to Hollywood. They are drawn here by Hollywood’s energy and entertainment options, easy transit-access, and central location.

Three hotels opened in Hollywood last year and three more are under construction.

These amenity-rich properties, with rooftop terraces and other features provide a benefit not only to tourists and business travelers, but also to our local community – providing new places to entertain and dine.

Of course, Hollywood has its challenges, just as most places do. We are a still a work in progress. We face the same homeless issues as many other communities. We have had uncontrolled street vending on the Walk of Fame. There is traffic. But I remain an optimist, just as Johnny Grant would have wanted us to be. There is movement, and we will find solutions to the challenges that beset us.

Let’s move forward with energy and enthusiasm. Hooray for Hollywood! H

HOLLYWOOD CHAMBER OF COMMERCE OFFICERS 2018-2019 EXECUTIVE COMMITTEE Chair of the Board, Donelle Dadigan President / Founder, Hollywood Museum in the Historic Max Factor Building Senior Vice Chair, Bill Roschen Principal, Roschen Van Cleve Architects Vice Chair, Nicole Mihalka Senior Vice President, JLL Vice Chair, Michelle Sobrino-Stearns Chief Revenue Officer and Group Publisher & SVP PMC, Variety Vice Chair, Brandon Mason Vice President, Investment Retail Sales & Leasing, Avison Young Secretary, Mark Edwards Director of Government Relations, JVS SoCal Treasurer, Dwayne Gathers President & CEO, Gathers Strategies, Inc. Imm. Past Chair, Jeff Zarrinnam President & CEO, Hollywood Hotel

DIRECTORS Paul Audley............................................................. FilmL.A., Inc. Cindy Braun.................................................... Braun Consulting Patty Brunton........................................................j2 Global, Inc. Alton Butler............................................................Line 204, LLC Susan Cabral-Ebert..................................... Make-Up Artists & HairStylists - Local 706 IATSE Christina Derenthal.................................Paramount Pictures Vin Di Bona...................................FishBowl Worldwide Media Matt Fritch......................................................... The MBS Group Tari Garza...................................Universal Studios Hollywood Michael Gonzales......................... Gonzales Law Group, APC John Goodwin...........................................Author Services, Inc. Sofia Gresen.................................................City National Bank Jason Hariton.............................................................Netflix, Inc. Mike Harriel.................... Southern California Gas Company Michael Hilty................................................... A.F. Gilmore Co. Melissa Logan..................................................... Amoeba Music Ilyanne Morden Kichaven.................................... SAG-AFTRA Ed Murphy.............................................Hollywood & Highland Jerry Neuman............................................................... DLA Piper Otto Padron....................................................... Meruelo Media Francis Park................................................. Park & Velayos LLP Lupita Sanchez-Cornejo.....................................................AT&T Carole Sarian........................................The CrisCom Company Doug Troy...................................................................Trailer Park Sarah Zurell................................................................... Pavemint

DIRECTORS AT LARGE Christopher Barton..............Hudson Pacific Properties, Inc. Fariba Kalantari, DDS........Famous Hollywood Dental Care Mitchell Nedick.......................... The CW Television Network Mark Panatier.......................................A.F. Gilmore Company Marty Shelton..... NAI Capital Commercial Real Estate, Inc.

HONORARY DIRECTORS Patti MacJennett..................................... Los Angeles Tourism & Convention Board Kerry Morrison..........Hollywood Property Owners Alliance

HONORARY PAST CHAIRS Oscar Arslanian....................................Arslanian & Associates Heather Cochran......................................Television Academy Karen Diehl........................................... Diehl Communications Mary Lou Dudas Bill Farrar................................Andrews International Security Christi Van Cleve................... Roschen Van Cleve Architects

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PAID ADVERTISEMENT

THE HOLLYWOOD MUSEUM IN THE HISTORIC MAX FACTOR BUILDING

See 10,000 Authentic Show Business Treasures spotlighting more than 100 years of Hollywood history - from the Silents to Talkies, to Hollywood’s Golden Era, Film Noir, Television and its Pioneer Years, 70s, evolving 80s, involved 90s, technological 2000s, and beyond to current day heartthrobs! television, and new digital platforms featuring iconic and fan favorites! Named one of the top tourist attractions by LA Weekly, voted one of the Top 10 Museums in LA by the Los Angeles Convention & Visitors Bureau, and annually receives the Certificate of Excellence from Trip Advisor.

Located in the heart of Hollywood, at the corner of Hollywood Blvd and Highland Ave

extensive collection of Hollywood memorabilia in the world featuring the glamour of Hollywood legends and stars - past, present and in the making…. with one-of-a-kind costumes, props, photographs, scripts, stars’ car collections, personal artifacts, posters, and TV shows.

See the “100 Years of Hollywood” exhibit from “America’s Sweetheart” Mary Pickford and Douglas Fairbanks, to Marilyn Monroe and Joe DiMaggio, to Brad Pitt and Angelina Jolie - featuring hundreds of costumes on dis-

play, including Marilyn Monroe’s million-dollar dress, Elvis’ personal bathrobe, I Love Lucy, Superman, Star Trek, Star Wars, Planet of the Apes, Harry Potter, George Clooney, Leonardo DiCaprio, BradPitt, Jennifer Lopez, Angelina Jolie, Sofia Vergara, Jim Parsons, Viola Davis, Dwayne “The Rock” Johnson, Jennifer Lawrence and much, much more.

Visit the official “Hollywood Walk of Fame” exhibit, the Historic Photo Gallery, Max Factor’s intimate screening room and his world-famous makeup rooms where Hollywood’s greatest stars got their “look” – see where Marilyn Monroe became a signature red hair! By the way, “Marilyn: Museum, and don’t forget to see Lucy, Judy, Kate and all the greats!

Beware of the “Dungeon of Doom”, located on the lower level of the museum. Once a bowling alley speakeasy during Prohibition days, today it houses “all things scary and creepy.” Visitors can walk through the spine-tingling jail cell corridor as Jodie Foster did in Silence of the Lambs, and see Dr.

Amazing exhibits you’ll experience at the Hollywood Museum: 

1. A piece of the original Hollywood Sign 2. Stars’ cars, including Cary Grant’s Rolls Royce 3. Hollywood’s makeup king, Max Factor’s world famous makeup rooms 4. Hannibal Lecter’s jail cell from “Silence of the Lambs” 5. 100 years of Hollywood history from its humble beginnings to today 6. The largest year round exhibit of Marilyn Monroe memorabilia 7. Located in the award winning Hollywood Regency style Art Deco Max Factor Building the list of possibilities goes on and on... museum, is located at 1660 North Highland Museum is one of the most popular tourist days a week, Wednesday through Sunday from 10 a.m. to 5 p.m.

iconic mask, artwork, straightjacket, and more. See costumes and props from True Blood, Resident Evil, Underworld, The Walking Dead, Boris Karloff ’s mummy, Vampira, Frankenstein, Elvira – Mistress of the Dark, Freddy Krueger, Jason, Michael Myers, Chucky, and other cult horror film favorites. cars and patrons up to the Grand Penthouse key special events for personal, corporate, and fundraising celebrations. For your special event, let The Hollywood Museum roll out the red carpet and provide you with a custom, private event that delivers an authentic Hollywood experience for you and your guests. It is an ideal space for charity events, corporate meetings, private industry conventions, tradeshows, lectures, award ceremonies, book signings, luncheons, cocktail receptions, and formal dinners-

For more information or to purchase a ticket, call 323-464-7776 or visit www.TheHollywoodMuseum.com

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DREAM HOTEL CONSTRUCTION

TOMMIE HOTEL GROUNDBREAKING

COLUMBIA SQUARE EXCAVATION

2 5 COME H OL LY W O O D ’ S

Breathtaking

YEARS OF PROGRESS

BACK

BY LERON GUBLER

With all of the energy and progress happening in Hollywood today, it is sometimes easy to forget just how far we have come.

When I reflect on how Hollywood was when I arrived nearly 26 years ago, our progress is nothing short of “breathtaking.”

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he Hollywood of 1992 was challenged to say the least. The L.A. riots had impacted Hollywood, and several commercial buildings had burned to the ground. Driving down Hollywood Blvd. after dark had a “Blade Runner-esque” feel to it. Metal gates or pulldown doors were on all buildings and lights were turned out. On weekend evenings, Hollywood Blvd. became a cruising mecca, and the LAPD would completely shut down the street at 10 p.m. to control the cruisers, resulting in gridlock throughout Hollywood.

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The redevelopment of Hollywood was also off to a shaky start. While the Community Redevelopment Agency had opened in Hollywood a few years before, it had been the subject of lawsuits and the project area committee had been dissolved because of acrimony. To make matters worse, Hollywood’s three major proposed development projects all fell through within a short period of time. A shopping complex was proposed by United Artists that would have incorporated the Egyptian

Theatre. They withdrew when the City asked that affordable housing be included in the project. On the northeast corner of Hollywood and Highland Avenue, the Bass brothers from Texas had purchased most of a block and were proposing a major mixed-use project. When L.A. fell into a recession in 1992, they withdrew and sold off the property. The final major project was a shopping, office and hotel complex proposed by the Melvin Simon Company from Indianapolis on the site of what is now the Hollywood & Highland complex. Because of the recession, they asked the City for financial assistance with a proposed parking garage. When that was

CONSTRUCTION OF ARGYLE HOUSE

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not forthcoming, they also dropped out.

To top things off, Metro was just beginning construction on the Hollywood segment of the Red Line subway. Subway stations or staging areas were planned at Barnsdall Park, Hollywood and Western, Hollywood and Vine and Hollywood and Highland. No development was anticipated in these areas for years-to-come because of the subway construction.

In the midst of all this turmoil, companies were leaving Hollywood in droves. When KTTV announced that it was moving to the Westside, former Councilman Joel Wachs made a statement to the press that it was putting another nail in Hollywood’s coffin, which made headlines and drew widespread interest.

Unfortunately, KTTV was not the last television station to abandon Hollywood.

Over the course of a few years, KABC, KCOP, KCAL, KCBS and KCET also pulled up stakes and moved out, as did all the radio stations based in Hollywood, including KNX and KFWB. Only KTLA remained committed to the community.

To make matters even worse, sections of Hollywood Blvd. sank up to 12 inches due to the subway construction (even though Metro’s studies had indicated a maximum subsidence of no more than two inches). This too gained national news coverage. It was a very discouraging time for the community.

Fortunately, there were committed local community leaders who were not willing to give up on the historic film capital. I have on my wall a “Declaration for Hollywood” signed by these leaders back in 1983 pledging to turn things around. Their vision encompassed “a community that capitalizes on its unique assets, accentuating the positive attributes of the world-treasure called ‘Hollywood’…a community that recognizes its historical significance and traditions of entertainment and artistic creativity….” The declaration was signed by leaders such as Councilwoman Peggy Stevenson, Johnny Grant, Bill Welsh, Fuller Gordy, Marian Gibbons, and of course Oscar and Nyla Arslanian.

Turning things around in Hollywood began with baby steps. The Chamber worked with the LAPD to figure out a solution to weekend cruising. The California Highway Patrol assisted by issuing tickets for routine vehicle violations and the cruising quickly ended. The Chamber began an “adopt-a-block” program on

THE VIEW FROM THE NEW DREAM HOTEL

NEW NAME NEW LOOK

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Hollywood Blvd., encouraging corporations to “adopt” blocks and to pay for sidewalk cleaning by the Hollywood Beautification Team. Further, the Chamber successfully enlisted Metro to fund security teams on Hollywood Blvd.

Councilmember Jackie Goldberg asked the Chamber to raise the funds for a feasibility study to create a business improvement district (BID) – a new concept where property owners agreed to be assessed to improve the neighborhood. The Chamber raised $62,000 and a study proved there was enough support to move forward. In 1996, the Hollywood Entertainment DisONE OF HOLLYWOOD'S THREE METRO STATIONS AT HOLLYWOOD & HIGHLAND

Unparalleled Performing Arts Education BFA DEGREE and CONSERVATORY PROGRAMS HOLLYWOOD CAMPUS

6305 YUCCA STREET, LOS ANGELES, CA 90028

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trict was formed encompassing six blocks on Hollywood Blvd. between LaBrea and McCadden Place. Since then, four other BIDs have been formed.

The first major break for the community came when a developer by the name of David Malmuth convinced the Academy of Motion Picture Arts and Sciences to return the Academy Awards to Hollywood Blvd. where it all began. He wanted to build a unique shopping complex which would be anchored by a theatre designed specifically for the Awards. That project broke ground in 1998 and was completed in 2001. This development restored confidence that it was possible to complete major projects in Hollywood and proved catalytic for other projects that soon followed, including a major expansion of the Cinerama Dome

by Robertson Properties into the ArcLight Hollywood complex and the first mixeduse housing project at Sunset and Vine.

A second catalytic project broke ground in 2008 at the intersection of Hollywood and Argyle. Anchored by a W Hotel, the $600-million development took six years to gain entitlements from the City and broke ground just before the bottom fell out of the real estate market and the Great Recession began. When it opened in 2010, the project propelled other development in that neighborhood.

In 2003, the City of Los Angeles approved what was termed the Adaptive Reuse Ordinance allowing property owners to convert older outdated properties to new uses. In Hollywood, several developers took advantage of the ordinance to convert older office buildings to residential uses. Buildings such as the Broadway, the Equitable Building and the Sunset & Vine Tower were converted and found a new residential market.

The success of these conversions spurred additional residential developments.

During the next 15 years, more than 6,600 new housing units were built in Hollywood. The development interest continues today with nearly 2,900 housing units under construction as of 2018, and another 7,200 units proposed.

With the hot residential real estate market, there was a major concern at the Chamber as to whether Hollywood would remain viable as a commercial district. While adaptive reuse was successful at rehabilitating outdated buildings, we had lost 300,000-sq. ft. of office space with no new inventory on the horizon. There had not been a new office building erected in Hollywood since 1985 when the Mercedes Benz Building was built on Sunset Blvd. We worried that the rush to build housing would marginalize Hollywood as a business district. We believed there needed to be a mix of uses in Hollywood. We encouraged the CRA to support the construction of a Class A office building to demonstrate that there could be a market for office space in Hollywood.

That was the germination of the idea for the 1601 Vine Street office tower. However, delays in getting that project built were soon eclipsed by other developments.

Once the headquarters for Columbia Pictures, the historic Sunset & Gower lot was for sale. There were three companies vying for the property – two of which wanted to replace the studio with housing.

Fortunately, Hudson Pacific Properties prevailed. They not only preserved the studio, but have also purchased two others and hit upon a winning formula to add office space to attract cutting-edge media companies like Netflix. Following on the heels of Hudson Pacific, Kilroy Realty and J.H. Snyder also entered the market and became major players in developing new commercial office space in Hollywood and attracted companies like Viacom and WeWork.

As a result, Hollywood has become one of the hottest commercial office markets in L.A. County. In 2015 we only had 973,500-sq.ft. of Class A office space. Today Hollywood has 2.2-million sq.ft. with another 800,000-sq.ft. under construction.

These companies have definitely proven our belief that there was a market for Class A office space in Hollywood.

On the hotel front, we have also seen a substantial investment in Hollywood.

Twenty-five years ago, Hollywood had about 3,000 hotel rooms, and there had not been a major hotel built in Hollywood since the Holiday Inn was erected in the 1970s.

Three new hotels opened in Hollywood in 2017 – the Kimpton Everly, Dream and Hampton Inn – adding 510 rooms to the market. In 2018, we have three additional hotels under construction – the Godfrey, Thompson and Tommie – which will bring our total room count to 4,558 when completed.

While some may express fears about traffic and development, I look at the positives being brought to the community.

Hollywood, which was decaying, has been re-energized and is once more considered one of the dynamic centers in Los Angeles.

Thousands of new jobs have been created here that provide nearby work for our residents. As new firms call Hollywood home, they will become stakeholders and continue to invest in our community and support local causes. In addition, residents and workers will benefit from numerous new restaurants, hotels, entertainment and shopping options.

Hollywood is back, and we’re better for it. Hooray for Hollywood! H

THE CATALYTIC W HOTEL AT THE INTERSECTION OF HOLLYWOOD & VINE

established 1903

• Complimentary Hot Buffet Breakfast • Free WiFi • Pool, Sauna & Fitness Center • Microwaves and Refrigerators in All Rooms • Minutes to Hollywood’s Favorite Attractions • Shuttle Service to Universal Studios and Universal City Walk* • Guest Room TV’s with 100% High Definition (HD) channels. Pay Per View (PPV) with latest Hollywood Movies in HD

HOLLYWOOD’S OFFICIAL ROUTE 66 HOTEL

RESERVATIONS:

323-746-0430

1160 North Vermont, Hollywood, CA 90029

hello@hollywoodhotel.net • www.TheHollywoodHotel.com • #HollywoodHotel66 *Advance reservation required at https://www.thehollywoodhotel.com/special-offers with Universal Studios ticket purchase at regular box office rate.

Daily parking fee $24 plus 10% tax.

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THINGSTO SEE AND DO

WHEN IN HOLLYWOOD, DREAM BIG AND EXPERIENCE EVERYTHING!

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o you are in Hollywood. Now what? There’s plenty of things to see and do for days on end. Whether you’re a local or a tourist, single or with loved ones, on business or pleasure, staying for a weekend or longer, Hollywood has all that you seek. As Hollywood continues to grow, this world-famous community has its eyes on you! Hollywood is very walkable, family friendly and welcomes your pet. Leave the car behind and step onto the most entertaining sidewalk. Enjoy a stroll along the Hollywood Walk of Fame; check out upcoming star ceremonies on walkoffame.com; snap photos or be in the photos; be treated like a celebrity; meet their wax figurines; and get in their shoe-prints or touch their hand-prints.

Make sure to take a sneak view of the Hollywood Sign, and explore Hollywood’s historic landmarks and architecture. As a cultural arts center and the entertainment capital, Hollywood also takes you closest to the world of glitz and glamour. Find it all in this guide: Hollywood Bowl extravaganza, concerts, plays, museums, exhibits, landmarks, culture, and more stars.

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an assistant cameraman with the theatre.

Family Theatre Productions is located at 7201 Sunset Boulevard, Hollywood. For more information on films, broadcasts radio series, awards, student film competitions and many other community activities, please call (323) 874-6633 or visit www.familytheater.org.

THE GREEK THEATRE

Jim Donnelly

“FOREVER HOLLYWOOD” MOVIE AT THE EGYPTIAN THEATRE

CAPITOL RECORDS

Located at 1750 North Vine Street, this landmark building is one of Hollywood’s most recognized icons. The light on its rooftop spire flashes “Hollywood” in Morse code. In the lobby you will find displayed gold albums of its many artists. John Lennon, Ringo Starr, George Harrison, Garth Brooks, and other Capitol artists’ stars are on the sidewalk in front of the building. For information call (323) 462-6252 or visit www.hollywoodandvine.com.

DOME ENTERTAINMENT CENTER

ArcLight is where movie lovers belong.

Conceived by and for people who value the art and entertainment of the moving image, ArcLight’s design, amenities, service, and programming create a celebration of movies and a more refined and complete movie-going experience.

ArcLight Hollywood’s auditoriums begin with a “black box” design aesthetic favoring undistracted viewing over opulence, and features the best in sight and sound technology. Also at ArcLight is the Cinerama Dome. Built in 1963, this 72-ft high white geodesic-style dome was designed to feature Cinerama, a wide-screen format of the early 60s using three separate 35mm projectors and a vast curved screen to present realistic travelogues. It has recently been showing popular movies utilizing advanced technology. It is also one of Hollywood's most identifiable landmarks. Each seat is individually reserved and the plush seating 14 I

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makes for a comfortable experience. Go to www.arclightcinemas.com to reserve seats and for more information.

EL CAPITAN THEATRE & ENTERTAINMENT CENTER

If you are looking to discover or rediscover the unique story of Hollywood and its famous movie industry, this hour-long movie produced by the American Cinematheque and playing at Grauman’s Egyptian Theatre is a “must see.” Sit back and relax as you learn about the Hollywood Community from the early silent pictures to the glittering nightlife to the great studio era. The Egyptian Theatre was the first theatre to host a world class movie premier and is located at 6712 Hollywood Blvd. For show times and screening information, call (323) 466FILM or visit www.egyptiantheatre.com.

Conveniently located in the heart of Hollywood at 3638 Hollywood Blvd., the El Capitan was built in 1925 as a legitimate theatre. This treasure was restored to its former glory thanks to Disney and Pacific Theatres and is listed on the National Register of Historic Places.

Inside the theatre, visitors enjoy a restored Wurlitzer Pipe Organ. The El Capitan experience often features interactive pre-shows and movie-themed displays, as well as special events based on current releases. For tickets and information, call 1-800-Disney6 (1-800-347-6396) or visit www.elcapitantheatre.com.

GREEK THEATRE

FAMILY THEATRE PRODUCTIONS

HOLLYWOOD BOWL/ L.A. PHILHARMONIC

Operating from its location on Sunset Boulevard near La Brea since its founding in 1974, Family Theatre Productions has produced more than 900 entertaining and inspirational family oriented programs, which have had more than 10,000 television and radio broadcasts.

Founded by the late Holy Cross Father Patrick Peyton, CSC, the motto of the theatre has long been,” A family that prays together, stays together." Programs produced at the theatre have starred some of Hollywood’s brightest stars, including James Dean and Grace Kelly, and George Lucas had his first film credit as 2 0 1 8 -2 0 1 9 H O L LY W O O D G U I D E

Located in the picturesque setting of Griffith Park, the Greek Theatre is an internationally known venue that presents a wide variety of headline entertainment. The Greek is owned by the City of Los Angeles and was built in 1929 as a part of the Griffith Park development of recreation areas for the people of Los Angeles. The Greek underwent a multi-million dollar renovation in 2006 to restore the original facade for the 75th Anniversary. Since then the Greek continues to be one of the more unusual public venues. For more information, visit www.greektheatrela.com.

The Hollywood Bowl is about as famous as Hollywood itself! It is the host venue to LA’s best symphonies, live concerts, and events for the whole family. The variety makes it fun for all ages who want to experience history, culture, and music. Create your own picnic in the outdoor setting and enjoy music under the stars. Located at the world-famous Hollywood Bowl is also a museum which features artifacts, photos, and legendary programs on display. For more information call (323) 850-2000 or visit www.hollywoodbowl.com.

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7046 Holly wood Boulevard l Los Angeles, CA 90028 l 323-962-7685 l w w w.soulholly wood.com l @soul_holly wood

JIMMY KIMMEL LIVE!

HOLLYWOOD WAX MUSEUM

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See your favorite stars immortalized in wax in scenes from their films. Located at 6767 Hollywood Blvd., Hollywood Wax Museum features work done by the industry’s most talented artists, including a section that is sure to send chills down your spine. For more information, call (323) 462-5991 or visit www.hollywoodwax.com.

THE HOLLYWOOD MUSEUM IN THE HISTORIC MAX FACTOR BUILDING

The famous Hollywood Museum is housed in a building which alone is worth seeing!

The iconic pink tower is home to the birthplace of modern-day make-up and beauty products. Featuring rooms specifically designed for Blondes, Brunettes, and Redheads, it is where Marilyn became a blonde and Lucy became a redhead! On display, you will find some of the most famous movie sets including Moulin Rouge, and Silence of the Lambs, as well as a host of gowns worn by Hollywood’s leading ladies. Special exhibits are showcased throughout the year, ranging from Academy Award Season to a new Walk of Fame exhibit. The museum also features historical photos and never-before-seen memorabilia. For museum hours of operation, call (323) 464-7776 or visit www.thehollywoodmuseum.com.

THE HOLLYWOOD PALLADIUM

One of Hollywood’s latest remodeled historic landmarks is the Hollywood Palladium. Opened in 1940 with its signature modern style, the Hollywood Palladium became a landmark on Sunset Boulevard featuring the best of the big bands and the Swing-music they performed.

Since then, the Hollywood Palladium has hosted jazz concerts, rock concerts, punk rock, heavy metal concerts, orchestra, charity balls, political events and radio broadcasts. In 2007, Live Nation renovated the building and restored its exterior back to the original design. For more information, visit www.thehollywoodpalladium.com.

HOLLYWOOD SIGN

One of the most recognizable structures in the U.S. and around the world, this famous icon sits high atop the Hollywood Hills. It was declared a historic landmark in 1973.

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Since it was significantly in need of repair, the Hollywood Chamber of Commerce spearheaded an effort to raise money to fix the Sign in 1978. Today you can see the famous Sign from Hollywood & Highland, or on a private tour. For more information call Hollywood Chamber at (323) 469-8311 or visit www.hollywoodsign.org.

Live from Hollywood Boulevard at the famous El Capitan Entertainment Center, it’s Jimmy Kimmel Live! This late night talk show features celebrity guest interviews and popular musical acts. The public (ages 18+) is invited to reserve tickets by calling 1-866-JIMMYTIX or by going to www. jkltickets.com. Jimmy Kimmel Live! airs every weeknight at 11:35 p.m. (PST) on ABC. LA ZOO & BOTANICAL GARDENS

The Los Angeles Zoo and Botanical Gardens is home to more than 1,100 animals representing 250 different species, many of which are rare and endangered. Their beautiful 113-acres also offer a carousel, play park and Safari shuttle.

Conveniently located in Griffith Park where the I-5 and 134 freeways meet. Plan your visit at www.lazoo.org.

MADAME TUSSAUDS HOLLYWOOD

HOLLYWOOD WALK OF FAME

The Hollywood Walk of Fame is an internationally recognized icon: the star-studded Walk is a public sidewalk that stretches on both Hollywood Boulevard and Vine Street. There are approximately 25 star ceremonies annually and each ceremony is live-streamed through walkoffame.com.

And now with the new official Walk of Fame app, the Walk of Fame maintains its ranking as a world-class top visitor attraction. The Walk of Fame has served as a tribute to those who worked diligently in the entertainment industry; ceremonies are free of charge, enjoyed by the public, and filled with international media outlets. To nominate your favorite star or check out upcoming ceremonies, call (323) 469-8311 or visit www.walkoffame.com.

Discover the all new Marvel Super Heroes 4D experience at Madame Tussauds Hollywood! Offering visitors a look at the rich and famous for more than 200 years, the Madame Tussauds experience begins when guests sashay down a red carpet on a unique and emotionally-charged journey.

Get up close, touch, and take pictures with A-list heavyweights and historical icons.

Spread throughout three floors and 18 themed zones, there’s plenty of surprises and truly breathtaking experiences. Many of the wax figures are unique to this attraction. Madame Tussauds is open 7 days a week right in the heart of Hollywood, and located at 6933 Hollywood Blvd. For more information, call (323) 798-1670 or visit www.madametussauds.com/hollywood.

PANTAGES THEATRE HOLLYWOOD

HOLLYWOOD & HIGHLAND AND THE DOLBY THEATRE

A world-famous tourist destination and a local hot spot, Hollywood & Highland offers a highly successful mix of shopping, dining, and glamour. The entertainment complex features a dramatic central plaza, which was inspired by the set of the silent movie classic Intolerance. The bridge in the central plaza also offers the best view of the Hollywood Sign. The crown jewel of the complex is the Dolby Theatre, home to the Academy Awards ceremonies, with a grand staircase leading to Oscar® winner displays. For more information visit www.hollywoodandhighland.com and www.dolbytheatre.com.

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Beautifully restored to its original opulence, the Pantages Theatre is a show in and of itself! Host of Broadway hits such as Wicked, Annie, The Lion King, as well as some new favorites, like Hamilton. The Pantages Theatre caters to all audiences and is truly a gem of Hollywood. It is located at 6233 Hollywood Blvd., near the famous Hollywood and Vine intersection. For more information, call (323) 468-1700 or visit www.hollywoodpantages.com.

STARLINE TOURS

Hollywood’s #1 celebrity tour company offers the largest selection of Los Angeles tours and has been featured on “Ellen,”

3 WAYS TO ENJOY THE HOLLYWOOD PANTAGES 1. SEASON TICKETS – Get the Best Seats First.

HollywoodPantages.com/SeasonPackages | 866-755-2929 (M–F 8am – 6pm)

2. SINGLE SHOW TICKETS – Pick your favorite.

HollywoodPantages.com/Events | 800-982-2787

3. GROUP TICKETS – Share your experience with a Group Rate.

HollywoodPantages.com/Groups | 323-463-4367

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THINGS TO SEE & DO

American Idol, The Muppet movies, and Iron Man 3. Their Hop-on Hop-off Double Decker City Tour (with commentary in 9 languages) is known as the best way to see LA. Enjoy tours to Warner Bros., Universal Studios, Disneyland, San Diego and Tijuana.

Private Tours or Bus Charters are available for groups. StarLine Tours is located in central Hollywood at 6925 Hollywood Blvd.

For more information, call (800) 959-3131 or www.visitstarlinetours.com.

THE STUDIOS AT PARAMOUNT STUDIO TOUR

Witness Hollywood history in the making with an intimate tour of The Studios at Paramount. During your 2-hour visit, a knowledgeable guide will lead your small group on a behind-the-scenes look at the longest operating and only remaining major studio in Hollywood. As you walk in the footsteps of legends, you’ll see where some of the most celebrated motion pictures were made and leave feeling like a

part of film history. Tours are available Monday through Friday (except holidays) at 10am, 11am, 1pm and 2pm. Reserve tickets by calling (323) 956-1777 or visit www.TheStudiosAtParamount.com.

SUNSET BRONSON STUDIOS

Hollywood has always been a film studio town and its tradition continues operating at historic studios in Hollywood. These are the rental studios that have been around since the 1920s and are still in business.

The Sunset Bronson Studios originally was the Hollywood home of Warner Bros. Located on Sunset Boulevard since 1920, the Warner studio stayed at Sunset Bronson Studios until the mid-1940s when the studio property became a television lot and later a rental lot. Talkies were born on this lot with the success of The Jazz Singer in 1927 and where one of the first studio-owned radio stations (KFWB) was headquartered. In 1954 KTLA, the former Paramount television station, located on the former Warner lot and is still there today. In 2008 the studio was purchased by Hudson Capital, LLC

and at that time the television shows located on the lot included Divorce Court, Judge Judy, Judge Joe Brown and the Hannah Montana show. Currently, the studio is hosting the continuing shows of Judge Judy. For more information, visit: www.sgsandsbs.com.

SUNSET GOWER STUDIOS

Originally, this studio was Columbia Studios, born at Gower and Sunset in 1919 when the founders were making ‘Poverty-Row’ comedies under the company name of CBC. By 1924, the company had become Columbia Pictures. At first they were considered a small underfunded film producer until they hired a young but experienced director by the name of Frank Capra. Capra produced and directed some of Columbia’s most important and award-winning films such as It Happened One Night making the company competitive with the major studios at that time. Later Columbia produced such classics as From Here to Eternity with Frank Sinatra, On the Waterfront with Marlon Brando, Bridge Over the River Kwai among many others.

In 1951, Columbia’s Screen Gems became a television arm of the company, producing such shows as Father Knows Best, The Partridge Family, Bewitched, I Dream of Jeannie and The Monkees. By 1970, the Columbia Gower Street studio was sold and became the Sunset-Gower Studios leasing space to various motion picture and television producers. In recent years, the studio has hosted the “Arsenio Hall Show,” “Dexter,” “Let’s Make a Deal” and other popular shows. For more information, visit: www.sgsandsbs.com.

TCL-CHINESE THEATRE

Celebrating more than 90 years of movie-going, the grand opening of the Grauman’s Chinese Theatre in Hollywood was on May 18, 1927, the most spectacular theatre opening in motion picture history.

The film being premiered was Cecil B. DeMille’s the King of Kings. Built by theatre entrepreneur Sid Grauman with investments from United Artists and MGM Studios, the theatre was spectacular in its Hollywood-Chinese/Deco design. At this time, the cement ceremony of placing the hand and footprints of famous movie stars began. Since then the Grauman’s Chinese Theatre has become one of the 18 I

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& &

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5 MINUTES FROM UNIVERSAL STUDIOS 5 MINUTES FROM UNIVERSAL STUDIOS

Hollywood Hollywood Plaza PlazaInn Inn

Plaza Inn

•• Spa Spa Suites Suites and and Executive Executive Rooms Rooms available. available.

•• Just 2 Blocks from Hollywood Just 2 Blocks from Hollywood & & Highland, Highland, Walk Walk of of Fame, Fame, Grauman's Grauman's Chinese Chinese Theatre, Theatre, Ripley’s & Wax Museum, Shopping Ripley’s & Wax Museum, Shopping Mall Mall •• Minutes Minutes from from Beverly Beverly Hills, Hills, L.A. L.A. Zoo, Zoo, Farmers Farmers Market, Market, NBC NBC Studios, Studios, Griffith Griffith Park Park & & others others •• Rooms include microfridge, iron, phones, Rooms include microfridge, iron, phones, hi-speed/ hi-speed/ wireless wireless internet, internet, coffee coffee makers, makers, AC, AC, TV TV & & Free Free Movies Movies •• Pool, Pool, Spa Spa & & Restaurant Restaurant on on premises premises

2011 2011 N. N. Highland Highland Ave., Ave., Hollywood Hollywood CA CA 90068 90068 (323) (323) 851-1800 851-1800 • • (800) (800) 232-4353 232-4353 Email: Email: 05491@Hotel.Bestwestern.com 05491@Hotel.Bestwestern.com Mention Mention ad ad for for SPECIAL SPECIAL DISCOUNT DISCOUNT RATES RATES

G U I D E G U I D E

Hollywood Hotel Occupancy Occupancy Rates Rates 2013 2013

2012 2012

% Change % Change

JAN JAN

73.6% 73.6%

72.9% 72.9%

1.0% 1.0%

FEB FEB

77.2% 77.2%

77.3% 77.3%

-0.1% -0.1%

MAR MAR

83.3% 83.3%

82.4% 82.4%

1.1% 1.1%

APR APR

85.7% 85.7%

85.4% 85.4%

0.4% 0.4%

MAY MAY

78.6% 78.6%

78.7% 78.7%

-0.1% -0.1%

JUN JUN

87.8% 87.8%

88.4% 88.4%

-0.7% -0.7%

JUL JUL

88.1% 88.1%

88.9% 88.9%

-0.9% -0.9%

AUG AUG

90.2% 90.2%

89.6% 89.6%

0.7% 0.7%

SEP SEP

80.6% 80.6%

83.5% 83.5%

-3.5% -3.5%

OCT OCT

83.6% 83.6%

85.0% 85.0%

-1.6% -1.6%

NOV NOV

74.7% 74.7%

73.8% 73.8%

1.2% 1.2%

DEC DEC

68.9% 68.9%

70.7% 70.7%

-2.5% -2.5%

Source: Smith Travel Research Source: Smith Travel Research Custom Lodging Report Custom Lodging Report

TCL TCL Chinese Chinese Theatre Theatre

Built Built in in 1927 1927 by

by Sid Sid Grauman Grauman and and host host to to many star-studded movie premieres many star-studded movie premieres and and events events in in Hollywood's Hollywood's early early days, days, today today The Chinese Theatre still draws The Chinese Theatre still draws the the stars stars with with its its famous famous footprint footprint ceremonies, ceremonies, aa tradition tradition that that started started with with Mary Mary Pickford Pickford and Douglas Fairbanks in and Douglas Fairbanks in 1927.

1927. Movie Movie stars stars are are still still immortalizing immortalizing themselves themselves in in the the forecourt forecourt of of the the theater. theater. For For more more ininformation, formation, call call (323) (323) 461-3331 461-3331 or or visit visit www.tclchinesetheatres.com. www.tclchinesetheatres.com.

Hollywood Hollywood & & Highland Highland and and the Dolby Theatre the Dolby Theatre

A A world-famous world-famous tourist tourist destination destination and and aa local hot spot, a highly successful mix local hot spot, a highly successful mix of of shopping, shopping, dining dining and and glamour glamour comes comes alive alive at at Hollywood Hollywood & & Highland.

Highland. The The enentertainment complex features a dramatic tertainment complex features a dramatic central central plaza, plaza, (inspired (inspired by by the the set set of of the the silent movie classic, “Intolerance”) silent movie classic, “Intolerance”) showshowcasing casing the the Hollywood Hollywood Sign.

Sign. Visitors Visitors can can take a tour of the home of the take a tour of the home of the Oscars, Oscars, the the Dolby Theatre, which also boasts dozens Dolby Theatre, which also boasts dozens of of live-theatre live-theatre performances performances throughout throughout the year.

For the year. For more more information information visit visit www.hollywoodandhighland.com www.hollywoodandhighland.com and and www.dolbytheatre.com www.dolbytheatre.com

Hollywood Hollywood Bowl/LA Bowl/LA Philharmonic Philharmonic

The The Hollywood Hollywood Bowl Bowl is is host host to to LA’s LA’s best best symphonies, rock concerts, and even symphonies, rock concerts, and even kid’s kid’s events. events. The The variety variety makes makes it it fun fun for for the the entire family!

Create your own picnic entire family! Create your own picnic in in the the outdoor outdoor setting setting and and enjoy enjoy music music under under the the stars. stars. Located Located at at the the world-faworld-famous Hollywood Bowl, is also a mous Hollywood Bowl, is also a museum museum that that features features artifacts artifacts on on the the Hollywood Hollywood Bowl, Bowl, from from photos photos to to programs. programs. For For more more information, call (323) 850-2000 information, call (323) 850-2000 or or visit visit www.hollywoodbowl.com. www.hollywoodbowl.com.

Family Theater Productions

Entertaining and inspiring audiences with family and faith-friendly media for all platforms.

Hollywood Hollywood Sign Sign

One One of of the the most most recognizable recognizable images images in in our country and around the world, our country and around the world, this this The Family That Prays Together Stays Together landmark landmark sits sits high high atop atop the the Hollywood Hollywood Hills.

It was declared a historical Hills. It was declared a historical landlandmark mark in in 1973, 1973, but but it it was was in in need need of of sigsignificant nificant repair. repair. The The Hollywood Hollywood Chamber Chamber of of Commerce Commerce spearheaded spearheaded an an effort effort to to raise the money to fix the sign raise the money to fix the sign in in 1978.

1978.

Today Today you you can can see see the the famous famous Sign Sign from from Family Theater Productions – 7201 Sunset Boulevard, Hollywood, CA Hollywood & Highland, or on a tour.

Hollywood & Highland, or on a tour. www.FamilyTheater.org For For more more information, information, call call Hollywood Hollywood Chamber at (323) 469-8311 Chamber at (323) 469-8311 or or visit visit www.hollywoodsign.org. www.hollywoodsign.org.

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THINGS TO SEE & DO

many tourist attractions in Los Angeles.

In 2013 the theater’s owners teamed up with TCL, China’s biggest electronics manufacturers, and renamed the TCLChinese Theatre. With this partnership, the theatre was completely renovated into an IMAX Theatre with the new laser projection system. For more information, visit: www.tclchinesetheatres.com.

WARNER BROS. STUDIO TOUR HOLLYWOOD

Warner Bros. Studio Tour Hollywood offers film fans a glimpse of real sets and soundstages where the greatest names in entertainment made history as they touch, tour and explore the iconic 110acre film studio that brought Argo and Ocean’s Eleven to the big screen. From The Big Bang Theory to Friends, the Studio Tour takes guests behind the camera for a revealing look at how the magic is made. Warner Bros. Studio Tour Hollywood is open daily and closed on Christmas Day. Reservations are recommended and all children eight years or older are welcomed. Tickets are $65 per person and can be purchased online at www.wbstudiotour.com or by calling (818) 977-TOUR (8687).

HOLLYWOOD HERITAGE MUSEUM

Located on 2100 North Highland Avenue, The Hollywood Heritage Museum operates in the same structure as the historic Lasky DeMille Barn where Hollywood’s motion picture industry was born! Visitors are welcomed to discover the story of the Hollywood film community through archival photographs and historical documents

UNIVERSAL STUDIOS HOLLYWOOD™

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Get ready for the ultimate Hollywood movie experience at Universal Studios Hollywood™! Go behind-the-scenes on the world-famous Studio Tour to explore where Hollywood movies are made. Face action head-on in heart-pounding rides, shows and attractions — including Despicable Me Minion Mayhem and Fast & Furious Supercharged – that put you inside some of the world’s most popular movies and TV shows. And from magical spells to magical creatures, from dark villains to daring heroes, it’s all here at The Wizarding World of Harry Potter™ at Universal Studios Hollywood™. Plus, explore Universal CityWalk®, where fun is always unexpected.

Experience movies like Hollywood directors at Universal Cinema, island-style cuisine at Jimmy Buffett’s Margaritaville plus, shopping and entertainment that will surprise and delight. The Theme Park and Universal CityWalk® are located at 100 Universal City Plaza, Universal City.

For park tickets including annual passes, visit www.UniversalStudiosHollywood.com.

and visit the office of legendary American filmmaker, Cecil B. DeMille. The museum is open on Saturdays and Sundays from noon to 4 p.m. Admission is $7 for adults and free for member and for Children under 12. Parking is available. For more information, call (323) 874-2276 or visit www.hollywoodheritage.org/museum.

JAPAN HOUSE

While in the midst of Hollywood, prepare yourself to receive a lively taste of Japan’s beautiful culture when visiting Japan House in Hollywood and Highland. As part of a global cultural project which aims to further the appreciation of Japan, Japan House operates as a hub showcasing the best of Japanese art, design, gastronomy, innovation, technology and more. To make your visit even more memorable, their culinary program welcomes you to experience the chef-d’oeuvre of Japanese

Directions: US 101 exit Vermont North 1 mile. Travelodge location central to all visitor attractions. Walking distance to major hospitals. Closest Travelodge to downtown Los Angeles. Located close to Metro Red Line Station Vermont & Sunset.

HOLLY W OOD www.travelodge.com

PHONE FAX RESERVATIONS

1401 N. Vermont Ave. Hollywood, CA 90027 20 I

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and American chefs. Japan House is open every day and hosts a variety of cultural events and gallery exhibitions. Parking is available at Hollywood & Highland. You can plan your visit at www.japanhouse. jp/losangeles.

VIRTUAL REALITY HOLLYWOOD

Just when you think Hollywood’s reality couldn’t get any better, get ready to dive into the world of Virtual Reality Hollywood and experience the fun of countless games including adventures, action, Indies, sports, races, and even massive multiplayer games where you can play and challenge people from around the world! At Virtual Reality Hollywood, gaming also makes science more exciting through educational games which enable you to learn from interacting virtually with nature, animals, space and much more. Tickets are for $35 and gaming schedules can be found online where you can book your session on www. virtualreality-live.com.

GRIFFITH OBSERVATORY

Known as “Southern California’s gateway to the cosmos,” the historic Griffith Observatory allows you to explore the wonders of the space right from the city of stars. In addition, the Observatory offers a variety of exciting shows, educational gallery exhibitions and special events of telescope viewing and demonstrations that seek to ignite the astronomical spirit of visitors. Admission for Griffith Park and the Observatory is free, and parking

PAID ADVERTISEMENT

is available for $4/hour. The Park is open every day and the Observatory is open every day except on Mondays. For more information about the Griffith grounds, programs and events, please visit: www.griffithobservatory.org.

MINISO

With more than 1000 stores around the world, Miniso has made its appearance in Hollywood and it is not to be missed!

Miniso is a Japanese-designed concept with a goal to offer simple, modern design for all in order for visitors to enjoy a unique shopping experience. Stylish high-quality products covering office supplies, kitchenware, beauty essentials, home goods and technology gadgets, are available at competitive prices at the center located at 6922 Hollywood Blvd.

For more information about the store and products, visit www.us.miniso.com.

LAKE HOLLYWOOD PARK

With the scenic background of the Hollywood Sign, Lake Hollywood Park is the perfect outdoors location if you are interested in going on a hike, having a picnic on the large grassy area or simply enjoying your leisure time on a relaxing afternoon under the shade. Located on 3160 Canyon Lake Drive, the park is dog friendly and offers a playground for kids. When you reach this hidden gem, make sure to take pictures as the scenic surrounding makes it a wonderful spot to capture memories. The facility is open Monday through Sunday from sunrise to sunset. For more information about your visit or parking, visit www.laparks.org/ park/lake-hollywood.

DOME ENTERTAINMENT CENTER Dome Entertainment Center is an iconic entertainment destination home to the Cineramadome.

Cineramadome is a historic landmark theater located in the heart of Hollywood on Sunset Boulevard between Vine St. and Ivar Ave. Tourists and locals frequently visit the center to catch a movie at the state-of-the-art 14-screen Arclight Theater or to enjoy one of the inviting dining experiences offered by the center. Stella Barra offers artisanal pizzas in a spacious and rustic-chic environment located next to the widely popular Veggie Grill. Blue C Sushi operates a modern self-serve styled sushi restaurant.

Non-dining attractions include new tenant Salon Republic, where beauty trends and styles are created to inspire, opening towards the end of the year; The Body Factory focuses on holistic wellness; and the posh tanning salon At the Beach. Also encompassing the second floor is 24 Hour Fitness Super-Sport, where members and visitors can enjoy the great amenities the club has to offer to get their heart pumping and muscles burning.

6360 Sunset Blvd., Hollywood, California 90028 A development by: Robertson Properties Group 120 N. Robertson Blvd., Los Angeles, CA 90048 Phone: (310) 652-3620 Fax: (310) 652- 8538

ARTCUBED L.A.

If you appreciate staring at the aesthetics of art pieces, imagine the level of fascination you’ll enjoy when you get to experience them. Transcending the collections of traditional art exhibition, ArtCubed L.A. is an event production company which delivers contemporary art installations “that you can touch, feel, taste and share.”

Located in the Goya Studios at 7000 Hollywood Blvd., ArtCubed welcomes all art fanatics who are looking to shake their basic understanding of the modern artistic culture. To purchase tickets or for more information about ArtCubed L.A. events, visit www.artcubedla.com.H H

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WALK OF FAME WALK IN THE PATH OF FAMOUS STARS, 65 YEARS IN THE MAKING

The world-famous Hollywood Walk of Fame was originally conceived in 1953 by the Hollywood Chamber of Commerce.

The public sidewalk boasts celebrity stars cemented on either sides of Hollywood Boulevard from Gower to La Brea, and Vine Street between Yucca and Sunset Boulevard.

These five-pointed stars made of terrazzo and brass, the ceremonies, and the adoring fans have made the Hollywood Walk of Fame the premier destination it is today.

Stars inducted in late 2017 and 2018 included: Jerry Goldsmith, Ken Corday, Keri Russell, Ice Cube, Criss Angel,

Proud Member of the Hollywood Chamber Milt Larsen, President Arlene Larsen, Vice President Dale Hindman, COO 7001 Franklin Avenue Hollywood, CA 90028

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Jason Bateman, Jeffrey Tambor, Charles Aznavour, Jeff Dunham, Debra Messing, George A. Romero, Selena Quintanilla, Nick Nolte, Dwayne Johnson, Gillian Anderson, Mary j. Blige, Minnie Mouse, Gina Lollobrigida, Mandy Patinkin, RuPaul, Mark Hamill, Lynda Carter, Tracy Morgan, Eva Longoria, Steve Irwin, *NSYNC, Zoe Saldana and Jeff Goldblum.

New stars continue to be dedicated at the rate of about two each month, with ceremonies drawing crowds of admiring fans to share the moments with their favorite stars. Hollywood Chamber of Commerce President and CEO Leron Gubler has presided over nearly 300 ceremonies.

“I have the distinct honor of emceeing the ceremonies since the passing of our great Honorary Mayor Johnny Grant,” said Gubler. “I hope he is watching us with a smile as we continue his hard work.”

The star ceremonies attract media coverage from all over the world and are responsible for bringing millions of tourists to Hollywood annually to see its world-famous Walk. Ana Martinez, aka Stargirl, Producer of the Walk of Fame ceremonies for about 30 years, has produced more than 700 ceremonies.

“It has been a lifetime of working with Hollywood’s biggest stars and I love it,” she said.

Nominating someone for a star is as simple as can be! The Walk of Fame Committee asks for a completed nomination application, and a commitment to sponsor the star should their celebrity be selected.

PAID ADVERTISEMENT

Also, celebrities must sign off and agree to the nomination should someone put one forward. Anyone can nominate their favorite celebrity, including a fan. The Walk of Fame categories include Motion Pictures, Television, Radio, Recording and Live Performance. Each year, the Committee receives an average of 300 nominations and selects approximately 25 names for insertion into the world-famous Walk. Honorees are announced in June and have two years to have their star dedication ceremonies.

“The Walk of Fame Committee continues to select an elite group of personalities to become our newest Walk of Famers, and these star ceremonies help make Hollywood the most famous community in the world!” said Martinez.

Whether strolling down the path of celebrity stars or experiencing a live star ceremony, the public sidewalk is open around the clock, 365 days! There are no admission tickets or fees to experience the star-studded sidewalk, and there are many more ceremonies to come! The Walk of Fame ceremonies are free and open to fans and the public. Early arrival is suggested. The ceremonies are announced and livestreamed exclusively on the official website www.walkoffame.com for those who cannot attend and can be seen by fans around the world. You can follow our Walk of Fame and the Hollywood Chamber of Commerce on social media for updates or read about Ana’s shenanigans behind the scenes of the Walk of Fame on Twitter @ Wofstargirl. Make sure to watch her video on the Walk of Fame called “Walk Talk.”

Experience the Hollywood Walk of Fame today. Download the app for iPhones and Android devices at officialhollywoodwalkoffameapp.com.

Can anyone imagine what Hollywood would be like without the Walk of Fame? H

he Paramount VIP Tour manages to lift the veil that typically shrouds the entertainment industry to expose something impressive and unexpected. With exclusive access to the Archives, Special Effects, and a 5-acre replica of New York City—among other backlot departments—you’re taken deeper into a working Studio’s daily life and given the priceless opportunity to meet the artisans whose craftsmanship has been a hallmark of Paramount’s legacy. This half-day opportunity is an absolute must for anybody who has been touched by the magic of film and television.

ParamountStudioTour.com

323.956.1777

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SHOPPING STROLL DOWN TO THE EVER POPULAR INTERSECTION OF HOLLYWOOD & HIGHLAND TO ENJOY THE SHOPS AND VIEW THE STARS AT YOUR FEET!

From Hollywood’s brands to personalized gifts, find everything that you want in this community. When it’s time for shopping, Hollywood offers something for everybody.

From specialized stores to general shops, strolling our famed boulevard is always an entertaining and interesting excursion to amuse and tempt.

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visit to one of Hollywood’s most prominent attractions, the iconic Hollywood & Highland Center at that intersection is an experience in itself.

Designed around a playful courtyard, the five-level entertainment, dining and shopping complex is inspired by the Babylon scene from the D.W. Griffith 1916 silent film Intolerance. Follow the “Road to Hollywood” artwork embedded

SHOPPING

in concrete and read true stories about being discovered in Hollywood, or go up to the top level for one of the best views of the Hollywood Sign. Shop at the many stores - from fanciful kiosks in the courtyard to Sephora or Victoria’s Secret. Be sure to check out the exciting new cultural addition, Japan House, a one-of-a kind store, gallery and restaurant showcasing the best that Japan has to offer. If you have time and it’s not Oscar or award season, take a tour of the Dolby Theatre, home to the Academy Awards. Parking is plentiful with a great rate with validation.

Nearby you’ll find the new Miniso store which offers a treasure trove of stylish products in home, beauty, electronics, fashion, stationery, and other categories. Walk a bit further and check out the fun gift shops at Madame Tussauds Hollywood and the famous TCL Chinese Theatre IMAX. Across the street, there are additional shopping opportunities, as well as attractions like Disney’s El Capitan Theatre and Ghirar-

delli’s Soda Fountain and Chocolate Shop.

Stop by the new Miniso store which offers a treasure trove of stylish products in home, beauty, electronics, fashion, stationery, and other categories. To the east, other attractions beckon, like the Hollywood Wax Museum, Ripley’s Believe It Or Not and Guinness World Records Museum.

If you have the time, enjoy the walk down to the world-famous intersection of Hollywood & Vine. At this end of Hollywood, you’ll find everyone’s favorite market, Trader Joe’s, and nearby a Bed Bath & Beyond and a Walgreens like none other.

Don’t worry about the ride back; hop on a train at one of Hollywood’s three subway stations across from the Pantages Theatre, costing only $1.75 (less for seniors), and you'll be whisked right back to Hollywood and Highland. Or, take the next stop at Universal City where CityWalk awaits with even more fun, shopping and restaurants.

Of course, there’s a lot more shopping to be found in Hollywood’s core area, like famous Melrose Avenue or East Hollywood with Thai Town and Little Armenia, but that’s for another day.

If you want to do your shopping with

your fingers, you'll find the perfect gift at www.giftoffame.com for the person who has everything – their own Hollywood Walk of Fame replica star, personalized Walk of Fame plaques and further variety of Hollywood and Walk of Fame-related souvenir or gifts. H

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Actors, Singers, Dancers

A CLASSROOM AT EMERSON COLLEGE

Imagine the opportunity to hone your craft and perform on a college campus with a world-class faculty guiding you.

Imagine doing it this summer.

BUILDING HOLLYWOOD’S FUTURE WORKFORCE

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ollywood may be known as the epicenter of the entertainment industry, but it’s also been busy training a new generation of professionals to enter this field and other new exciting industries moving here.

With more than 20 technical and trade schools, students have been flocking to Hollywood to gain an education, learn a trade, become an apprentice, begin their training, or kick start their career, and it does not end there. The Hollywood Chamber of Commerce is working to bring these institutions together, not only to make Hollywood an even better place for students to live and learn, but to connect them with industry professionals. From ensuring that adequate student housing is built to giving students the tools they need to succeed, the Hollywood Chamber is

5 2018 Programs 3 New York sessions 2 Los Angeles sessions

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committed to ensuring Hollywood remains an education destination.

For further information on Hollywood ED, the Chamber’s education and workforce development committee, please contact Vice President of Government Relations, Nicole Shahenian at Nicole@ hollywoodchamber.net. H

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HEALTH+WELLNESS LOOKING GOOD AND FEELING GREAT IN HOLLYWOOD

When in Hollywood, do what the locals do‌ simply enjoy the nice weather and all the wellness benefits it offers. Look and feel great! Whether you’re hiking atop the hills, taking a spin class, or just strolling down the boulevard, the most famous town on earth helps you look your best in no time. Hollywood residents are passionate about pursuing a lifestyle that balances fitness, well-being, and having fun.

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Quality Care With Compassion and Respect

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rying to live a farm-to-table lifestyle?

Well, the Hollywood Farmers Market may be able to help. It is the granddaddy of farmers markets in Los Angeles and the place to be on Sunday mornings between 8 a.m. and 1 p.m. with more than 10,000 shoppers buying fresh fruit and vegetables, handcrafted art, and fresh flowers.

If Sunday is missed, stop by Plummer Park on a Monday or Barnsdall Park on Wednesday afternoons for a selection of farm fresh produce. You can also stop by the Original Farmer’s Market any day of

For a physician referral or second opinion, call 888.522.3455 or visit us at www.hollywoodpresbyterian.com

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not en Y, you you're When When become just you you a When become joining become member not you aaof become member member just the a Y,aof you're of member the joining theY, not Y,you're of you're just thejoining not Y, not a you're just just a joining joining not just aa joining a medicated ividuals -- you're gym gym-joining --you're you're gym dedicated ato joining group -joining you're building of aagroup individuals joining groupofof aindividuals group individuals to dedicated of building individuals dedicated dedicated to building dedicated totobuilding building to building ealthier, w new friends, aahealthier, healthier, happier passions, a community. healthier, happier happier new community. community. happier New passions, and friends, community.

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the week and grab a bite to eat while you’re at it. So now there is no excuse to finally start that keto diet or simply go vegetarian.

It seems there’s a gym or spa on every corner these days, and for good reason. Selfcare can be essential when you’re balancing a career and trying to maintain a healthy lifestyle. Fortunately, Hollywood is not lacking when it comes to the essentials of health and beauty, like finding an excellent manicure and pedicure.

According to Karen Yin, executive editor of Origin, Mantra Yoga + Health, and Thrive magazines, “Hollywood has many friendly spots for attaining inner and outer wellness, where the welcoming smiles are ‘one size fits all’ whether you are a regular Joe or Jane or a movie star.”

If stress is an issue, then look no further than Bliss Spa for a little “R&R” (rest and relaxation). Stop by for a Swedish massage or triple oxygen facial. It’s one of the many oases of tranquility available in Hollywood.

Hollywood offers its visitors and residents many ways to step outside and stay in shape, even if it’s an invigorating morning hike or an after dinner stroll. Being in close proximity to Griffith Park, the historic Hollywood Reservoir and local favorite, Runyon Canyon, make it easy to burn some calories and post a selfie at the gorgeous views offered by these hikes.

Hollywood also has several easilyaccessible world-class medical care facilities to keep residents healthy and happy. This includes Cedars-Sinai, one of the largest nonprofit academic medical centers in the U.S., Southern California Hospital Hollywood, and Providence Saint Joseph Medical Center. Located in East Hollywood you’ll find Kaiser Permanente, Children’s Hospital of Los Angeles and CHA Hollywood Presbyterian Medical Center. There certainly isn’t a shortage of high-quality hospitals in Hollywood and the services offered will continue to grow as many of the medical centers update their master plans and update their campuses. CHA Hollywood Medical Center has started construction of a new parking garage and hospital tower, which are a part of its $200-million expansion plan. Similarly, Kaiser Permanente Los

HOLLYWOOD IS THE PLACE TO BE WHEN IT COMES TO LIVING A TRUE WELLNESS LIFESTYLE. Angeles Medical Center is in the early stages of updating its master plan, which will modernize its facilities and add additional parking.

When it comes to health and wellness, there’s literally something for everybody: a mind boggling array of personal care, exercise, senior centers and residential facilities, youth recreation centers, parks, and three farmers markets for fresh produce.

Hollywood is THE place for attaining inner and outer wellness. The Hollywood Chamber of Commerce is playing its part in connecting the Hollywood community to the Health and Wellness related businesses, clinics, non-profits, and hospitals the area has to offer with its 2018-2019 Hollywood Health & Wellness Guide. H

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(818) 843-5111 H

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THE HOLLYWOOD COMMUNITY & BUSINESS PROFILE A COMPREHENSIVE STATISTICAL PROFILE OF HOLLYWOOD, COURTESY OF THE HOLLYWOOD CHAMBER OF COMMERCE.

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ollywood is more than just a brand or the symbol of the entertainment industry. It is a real community, with all of the issues that are faced by any city. The information in this profile tells the story of its amazing comeback during the last two decades. With billions of dollars of investment improving Hollywood, we believe it has a bright future – not only as the place dreams are made, but as a community in which to live and work.

Because this is one of the most famous communities in the world and the entertainment heart of the City of Los Angeles, one would think that it would be easy to gather demographic data on Hollywood. While a great deal of data exists for Los Angeles, it is unfortunately not broken down by community. Generally, demographic data is only

reported for incorporated cities. Hollywood was its own city from 1903 to 1910 when it annexed to Los Angeles. Although there were many benefits of joining the city, getting accurate statistical data was not one of them.

As one of the hottest real estate markets in Los Angeles, there has been an increasing demand for accurate information about Hollywood.

With that in mind, the Board of Directors of the Hollywood Chamber of Commerce committed to gathering data that would be useful for both businesses and residents.

Data included in this report was provided by: Claritas Pop-Facts Premier 2017, L.A. Tourism & Convention Board 2018 Hollywood Visitor Profile, JLL, and from data that the Chamber itself tracks.

Of course, when you are not an actual incorporated city, it is important to define boundaries that make sense. We determined that the most useful boundaries be those identified and accepted by the City as the Hollywood Community Plan area. This is the area generally bounded by Mulholland Drive on the north, Hyperion on the east, Melrose on the south, and the adjacent cities of West Hollywood and Beverly Hills to the west. H

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A POSITIVE FORCE IN THE COMMUNITY

BY LERON GUBLER, PRESIDENT & CEO, HOLLYWOOD CHAMBER OF COMMERCE

For nearly 100 years, the Hollywood Chamber of Commerce has been working for a better Hollywood. The Chamber was formed in 1921 and replaced the Board of Trade that had been formed in 1903 when Hollywood incorporated: a time when Hollywood had 700 residents.

B

y 1921, Hollywood’s population had exploded, and the movie industry had moved to town. The feeling in the business community was that the Board of Trade was too narrowly focused and did not represent all types of businesses in Hollywood.

And so a new organization was formed.

Throughout the years, the Chamber has tackled many issues – ranging from raising funds for the grading of the Hollywood Bowl, to ensuring that the City had adequate safeguards in place to protect residents and businesses below the Lake Hollywood dam, to saving the Hollywood Sign.

The Hollywood Walk of Fame was actually a Chamber marketing idea in the 1950s to help prevent Hollywood’s decline and proved remarkably successful, but which, in and of itself, did not revitalize Hollywood.

By the early 1980s, it appeared that a more organized program was needed and the Chamber pursued having Central Hollywood declared a redevelopment district. Councilwoman Peggy Stevenson supported the idea, but was unable to devote any time to it due to 34 I

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that year’s reelection campaign. In 1983 the Chamber held a kick-off event at the Brown Derby, and in short order was able to raise $150,000 from the business community for a feasibility study required to move forward. By 1986, the City had approved the Hollywood redevelopment Plan – a 1,107-acre district within the heart of Hollywood. During the following years the CRA proved catalytic in getting several key projects underway.

In 1972, the Chamber urged that the planned subway connect Downtown and the Valley with a route up Vermont Ave. and through Hollywood. The Chamber lobbied for years for this route before it was finally adopted. When the subway construction began in 1992, the Chamber volunteered to host weekly meetings between METRO representatives and businesses that were impacted along the construction route to resolve problems.

In 1995, a developer approached Councilmember Jackie Goldberg about redeveloping the struggling Galaxy Shopping Complex on Hollywood Blvd. The 2 0 1 8 -2 0 1 9 H O L LY W O O D G U I D E

developer said he wanted to see evidence that the business community was supportive and would commit to clean up the area. The Councilwoman approached the Chamber and asked that it lead a drive to create a business improvement district (BID). The effort was launched at a meeting in the Academy Room of the Roosevelt Hotel and $62,000 was raised for the needed study.

The Chamber later led the difficult petition drive to secure signatures from more than 50 percent of property owners. The result was the 1996 creation of the Hollywood Entertainment District (HED). The HED and other subsequent BIDs that have been formed have had an enormous impact on improving the community.

Intent on changing perceptions, the Chamber began holding the precursor to its annual Hollywood Economic Development Summit in 1994. In the first year, the most positive thing the Chamber could tout was the new In-N-Out Burger on Sunset Blvd. Today, by contrast, there are numerous developments to showcase. The

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Chamber tracks all significant development projects in Hollywood and publishes the popular Hollywood Development Update summarizing details on what is in the pipeline.

The Chamber continues to advocate on issues which it believes will improve Hollywood’s business climate. The idea for the proposed Hollywood Freeway Cap Park was incubated by the Chamber. A proposal by the City to lease out Hollywood’s public parking garages for 50 years was defeated due to Chamber opposition. Chamber members were concerned that a long-term lease would lead to exorbitant parking rates, which would kill retail businesses.

The Chamber has also been a strong advocate for an updated Hollywood Community Plan to replace one that is 30 years old. The Chamber believes it only makes sense to direct future development into the core downtown area of Hollywood while preserving residential and hillside neighborhoods.

The mission of the Hollywood Chamber of Commerce is to promote and enhance the business, cultural and civic well-being of Hollywood. That will continue to be our guide as Hollywood faces an even brighter future. H

PH

IL A N T H R O P Y

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Corinne Rogan, COO

H O L LY W O O D C H A M B E R . N E T

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THE COMMUNITY HOLLYWOOD IS 200,000 RESIDENTS STRONG AND GROWING.

W

hen people think of Hollywood, they usually think of the entertainment industry and not the body of citizens and neighborhoods. However, Hollywood is a real, living, breathing community. With more than 200,000 residents, if it were its own city, Hollywood would be among the largest in Los Angeles County. With a high educational level of attainment, Hollywood residents are interested in their community and involved in civic affairs. Here is a snapshot of Hollywood - the locality.

POPULATION 2017 ESTIMATED POPULATION BY AGE

POPULATION

Age 0 to 4

7,651

3.69%

2022 Projection

214,158

Age 5 to 9

8,336

4.02%

2017 Estimate

207,211

Age 10 to 14

7,556

3.65%

2010 Census

199,190

Age 15 to 17

4,694

2.27%

2000 Census

208,497

Age 18 to 20

4,957

2.39%

Growth 2017-2022

3.35%

Age 21 to 24

7,902

3.81%

Growth 2010-2017

4.03%

Age 25 to 34

44,110

21.29%

Growth 2000-2010

-4.46%

Age 35 to 44

39,049

18.85%

Age 45 to 54

31,282

15.10%

Age 55 to 64

23,943

11.55%

Age 65 to 74

15,385

7.42%

Age 75 to 84

8,371

4.04%

Age 85 and older

3,975

1.92%

Age 16 and older

182,132

87.90%

Age 18 and older

178,974

86.37%

Age 21 and older

174,017

83.98%

Age 65 and older

27,731

13.38%

2017 HOLLYWOOD POPULATION AGE 2017 Estimated Median Age

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Less than 9th Grade

15,042

9.06%

Some High School, no diploma

10,112

6.09%

High School Graduate (or GED)

24,535

14.77%

Some College, no degree

30,673

18.46%

Associate Degree

10,052

6.05%

Bachelor’s Degree

53,688

32.32%

Master’s Degree

14,142

8.51%

Professional School Degree

6,141

3.70%

Doctorate Degree

1,730

1.04%

2017 ESTIMATED POPULATION BY SEX 39.7

2017 Estimated Average Age

EDUCATION (FOR AGE 25 AND OLDER)

Male

108,329

52.28%

Female

98,882

47.72%

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HOUSEHOLDS 2017 ESTIMATED HOUSEHOLDS BY HOUSEHOLD INCOME Less than $15,000

16,502

16.51%

$15,000 to $24,999

11,895

11.90%

$25,000 to $34,999

9,911

9.91%

$35,000 to $49,999

12,065

12.07%

$50,000 to $74,999

15,879

15.88%

$75,000 to $99,999

9,914

9.92%

$100,000 to $124,999

6,660

6.66%

$125,000 to $149,999

4,063

4.06%

$150,000 to $199,999

4,227

4.23%

$200,000 to $249,999

2,276

2.28%

$250,000 to $499,999

3,794

3.80%

$500,000 or more

2,780

2.78%

2017 Estimated Average Household Income 2017 Estimated Median Household Income

2017 ESTIMATED OWNER-OCCUPIED HOUSING UNITS BY VALUE $300,000-$399,999

630

3.10%

$84,696

$400,000-$499,999

1,121

5.52%

$49,515

$500,000-$749,999

3,338

16.44% 19.11%

$750,000-$999,999

3,881

2017 ESTIMATED HOUSEHOLD EMPLOYED POPULATION AGE 16 AND OVER BY OCCUPATION

$1,000,000 or more

10,828

Blue Collar

11,740

9.97%

White Collar

80,352

68.26%

2017 Estimated Median All OwnerOccupied Housing Value

Service & Farm

25,621

21.77%

53.33%

$1,000,001

HOUSEHOLDS 2022 Projection

103,876

2017 Estimate

PROUD TO BE PART OF HOLLYWOOD FOR MORE THAN EIGHTY YEARS.

99,966

2010 Census

95,196

2000 Census

94,039

Growth 2017-2022

3.91%

Growth 2010-2017

5.01%

Growth 2000-2010

1.23%

SAGAFTRA.org

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TOURISM

THE TOURISM SECTOR CONTINUES TO GROW

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ollywood is the epicenter of tourism in Los Angeles.

Each year, millions of visitors (both local and from around the world) descend on Hollywood to experience the historic movie capital of the world and its many attractions. With new hotels under construction and on the drawing boards, and exciting new visitor experiences being planned at nearby Universal Studios, Hollywood faces a bright future in tourism. Here is a quick profile of the people who are coming to visit.

HOLLYWOOD VISITOR INFORMATION Using data from the 2018 Hollywood Visitor Study provided by the Los Angeles Tourism and Convention Board, estimates were made of the number of annual visitors and total number of annual visits to Hollywood.

ANNUAL VISITATION

NUMBER OF UNIQUE VISITORS

AVERAGE NUMBER OF VISITS

NUMBER OF VISITS

Hollywood hotel guests

741,400

4.1

3,069,500

Hollywood home sharing guests

193,700

4.3

835,100

4,446,600

2.1

9,338,000

Overnight visitors (excluding Hollywood hotel guests) Day visitors

2,262,700

1.5

3,393,900

TOTAL

7,644,400

2.1

16,636,500

VISITOR PLACE OF RESIDENCE

2017

2013

+/-

% CHANGE

Outside the United States

2,950,800

2,300,700

650,100

28.3%

Elsewhere in the United States, including Northern California

2,377,400

1,748,400

629,000

35.9%

Los Angeles County, outside of Hollywood

1,811,700

1,257,600

554,100

44.1%

Southern California, outside of Los Angeles County

504,500

828,200

(323,700)

-39.1%

TOTAL

7,644,400

6,134,900

1,509,500

24.6%

Total Visitors excluding Los Angeles County

5,832,700

4,877,300

955,400

19.6%

Since 2013, the number of visits made to Hollywood has increased 39.2% to 16.6 million and the number of individual unique visitors increased 24.6% to 7.6 million.

2017

2013

+/-

CHANGE (%)

Visitors

7,644,400

6,134,900

1,509,500

24.6%

Visits

16,636,500

11,947,900

4,688,600

39.2%

741,400

626,800

114,600

18.3%

Hollywood hotel guests Hollywood home sharing guests

193,700

-

-

-

Overnight visitors (excluding Hollywood hotel and home sharing guests)

4,446,600

3,741,300

705,300

19.9%

Day visitors

2,262,700

1,766,800

495,900

28.1%

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HOLLYWOOD HOTEL GUESTS: AVERAGE ROOM RATE

VISITORS STAYING OVERNIGHT IN HOLLYWOOD - TOTAL NIGHTS

TOP REASONS FOR VISITING HOLLYWOOD

The average room rate for visitors staying in a Hollywood hotel was $180.80—an increase from $169.23 in 2013. International visitors were more likely to stay in accommodations priced under $150 per night.

Hollywood appears to be the main destination for overnight visitors surveyed rather than an add-on destination where another city in Los Angeles county is the main focus. On average, visitors from this group spent 4.3 nights in Hollywood, or 79.6% of their total nights spent in the Los Angeles area.

(Base: All respondents incl. non-Hollywood L.A. County residents)

10%

10%

20%

VISITOR PLACE OF RESIDENCE

Domestic Excluding L.A. County

International

More than $250

16.6%

7.8%

$201 to $250

13.8%

21.8%

$151 to $200

33.3%

15.6%

$101 to $150

25.0%

42.1%

Under $100

11.1%

12.5%

Mean

$185.64

$172.80

One

Two

Three

Four

Five

Six

Seven

Eight +

Under $100

$101 to $150

O% $151 to 200

Over $250

$201 to $250

1.3%

10%

O%

General Sightseeing

11.0% 7.5%

12.9%

20%

9.6%

20% 13.8%

30%

Visit Attraction(s)

13.7%

17.5%

30.4%

30%

14.4%

21.3%

40% 31.9%

Dining in Restaurants

20.6%

30%

36.1%

Shopping

40%

21.3%

34.2%

40.0%

O%

Domestic InternaExcluding tional L.A. County More than 7

2.2%

10.1%

7

0.0%

2.2%

6

2.2%

14.6%

5

6.6%

11.2%

4

22.2%

11.2%

3

28.8%

16.8%

2

28.8%

17.9%

1

8.8%

15.7%

3.6

4.8

Mean Total Nights

In 2017 substantial growth was experienced from all visitor places of residence with the exception of visitors from Southern California, which decreased by almost 40%. Visitors to Hollywood, excluding L.A. County residents, increased 19.6% from 2013 to 2017, outpacing the growth of visitors to L.A. County during the same time period at 14.5%.

38.6% 37.5%

Outside the United States Elsewhere in the United States, Including Northern California

31.1% 28.5%

Los Angeles County, outside of Hollywood Area

23.7% 20.5%

Southern California, outside of Los Angeles County ■ 2017 ■ 2013

6.6% 13.5% 0%

10% 20% 30% 40%

Invested In Hollywood LeFrak has been invested in Hollywood for many years. In 2007, we purchased 7060 Hollywood Blvd and fully renovated the property creating a beautiful new Class A office building. 7060 Hollywood won the BOMA Greater Los Angeles 2013 Outstanding Building of the year (TOBY) Award for commercial properties of 100,000 – 249,999 sq ft. The TOBY Awards Program has been identified as the most prestigious of its kind in the commercial real estate industry. This exemplifies the commitment LeFrak has to Hollywood.

LeFrak is a preeminent, family-owned property company committed to community development and long term ownership. These principles, consistently applied, have strengthened and deepened the expertise that supports the company’s real estate leadership for over a century. LeFrak entered the Los Angeles market beginning in 2007 and has invested in and continues to own a dozen substantial commercial and residential properties located in the Los Angeles area, including Koreatown, Hollywood, Beverly Hills and Malibu.

To learn more about LeFrak ,please visit LeFrak.com

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TOURISM DAILY SPENDING IN HOLLYWOOD The typical visitor reported a daily spend of $95.59 while in Hollywood. Daily in-market spending per person is up considerably higher compared to findings in 2013 when the average per-person spend reported was $71.12. Chart at right shows daily spending in Hollywood per person by point of origin.

LA County

Southern California

Northern California

Other Domestic

International

Restaurants & Dining

$24.15

$28.96

$34.98

$39.76

$34.23

Daily Spending by All Respondents in Hollywood per Travel Party (Excluding Lodging)

Entertainment, Sightseeing & Activities

$19.84

$17.76

$24.17

$31.70

$33.85

Restaurants & Dining

Retail Store Purchases

$13.24

$18.74

$24.53

$24.04

$24.95

$5.11

$6.64

$11.64

$7.55

$5.72

Spa/Groom/ Health club

$0.78

$0.47

$0.52

$1.16

$1.19

Other

$2.98

$7.25

$1.24

$2.47

$3.53

Mean (per travel Party)

$383.50

$195.69

$180.31

$126.27

$143.29

Mean (per person)

$66.08

$79.81

$97.08

$106.68

$103.46

$33.66

Entertainment, Sightseeing & Activities

Gas, Parking & Local Transportation

$29.22

Retail Store Purchases

$22.04

Gas, Parking & Local Transportation

$6.45

Spa/Groom/ Health Club

$1.03

Other

$3.19 $0

Mean Spend per Person $95.59

$25

$50

Source: L.A. Tourism & Convention Board

ACTIVITIES IN HOLLYWOOD Visitors most commonly dined in restaurants (61.9%), went shopping (60.9%-up from 54.4% in 2013) and saw the Walk of Fame (44.8%--down from 52.9% in 2013) during their time in Hollywood. Visitors surveyed were presented with a list of activities and asked which they had participated in during their time in the Los Angeles area. Beyond dining, shopping and seeing the Walk of Fame, just under half of respondents did general sightseeing (44.8%--down from 55.9% in 2013) and visited an attraction in the area (44.4%--comparable to findings in 2013 at 46.6%). In total, 37.7% of visitors reported seeing the Hollywood Sign on their visit.

40 I

Los Angeles Southern County California

Northern California

Other Domestic

International

Dining in restaurants

51.70%

62.70%

70.00%

61.90%

67.30%

Shopping

50.40%

56.70%

60.00%

61.20%

67.80%

General sightseeing/photo taking

23.10%

32.80%

47.50%

54.00%

53.40%

See the Hollywood Walk of Fame/ Footprints of movie stars.

22.30%

35.80%

45.00%

54.70%

53.20%

Visit attraction(s).

21.50%

38.80%

45.00%

45.00%

59.00%

See the Hollywood Sign.

12.00%

26.90%

42.50%

45.70%

49.10%

People watching

31.00%

31.30%

25.00%

30.60%

31.90%

Visit museum or gallery.

16.10%

20.90%

42.50%

27.70%

36.70%

Take a guided sightseeing tour.

4.10%

1.50%

10.00%

24.10%

25.30%

Go to bars, clubs and/or participate in other nightlife activities.

11.20%

10.40%

7.50%

13.70%

15.90%

See a movie.

15.30%

7.50%

12.50%

11.50%

10.90%

Take pictures with/of costumed characters.

3.70%

7.50%

10.00%

9.40%

18.00%

Tour a movie studio.

1.70%

4.50%

5.00%

10.40%

18.50%

Attend a festival or special event.

9.50%

11.90%

10.00%

6.80%

4.80%

Attend a TV show taping.

3.30%

6.00%

10.00%

4.30%

7.30%

Attend a scheduled live performance or other performing arts.

2.90%

3.00%

7.50%

5.00%

5.30%

Visit a spa and/or health club.

0.80%

0.00%

0.00%

3.20%

1.80%

Attend a business meeting.

3.70%

0.00%

0.00%

0.70%

1.50%

Attend a convention/tradeshow.

1.20%

1.50%

0.00%

0.70%

0.80%

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PREFERRED WAY TO SEE THE HOLLYWOOD SIGN A visitor survey revealed there are similar levels of interest in different View the sign from proposed methods of viewing the a viewing platform.

Hollywood sign. All visitors were asked Take a guided tour bus up to the sign to select their preferred way to see the for a reasonable fee.

Hollywood Sign. Similar proportions, Hike up to the sign. approximately one-in-five, said they would prefer to see the landmark Drive your own from a viewing platform (23.8%), vehicle up to the sign. taking a guided tour bus up to the sign I have no interest (23.0%) or hike up to the sign (20.0%). in seeing the Hollywood Sign.

International visitors were more likely to say they would prefer to view 0% the sign via guided bus tour (31.8%) compared to the other visitor segments.

23.8% 23.0% 20.0% 18.0% 15.0%

10% 20% 30% 40%

View the sign from a viewing platform.

LA County

Southern California

Northern California

Other Domestic

International

12.8

20.97

21.80%

29.10%

26.50%

Take a guided tour bus up to the sign for a reasonable fee.

7.58

11.29

18.70%

26.40%

31.80%

Hike up to the sign.

30.81

27.42

6.20%

13.40%

18.50%

Drive your own vehicle up to the sign.

22.27

22.58

21.80%

19.10%

14.40%

I have no interest in seeing the Hollywood Sign.

26.54

17.74

31.20%

11.80%

8.50%

TOTAL TIME SPENT IN HOLLYWOOD AREA Visitors surveyed anticipated spending 3.8 hours on average in Hollywood on their most recent trip. Putting the arrival and expected departure data together, we see that overall there were similar proportions of visitors who anticipated spending more than four hours in the area (41.75%) and less than 2 hours in Hollywood (41.75%). The anticipated amount of time spent in Hollywood in 2017 was lower compared to findings in 2013 (3.8 hours vs. 5.2 hours, respectively) possibly a reflection of more interest in shopping and dining in 2017 compared to 2013.

Time Spent in Hollywood Area

More than 4 hours

41.7%

2 to 4 hours

16.5%

Less than 2 hours

Mean = 3.8 41.7%

0%

20%

40%

60%

More than 4 hours

LA County

Southern California

Northern California

Other Domestic

International

51.0%

50.0%

46.1%

37.0%

37.9%

2 to 4 hours

22.5%

21.8%

15.3%

14.8%

12.8%

Less than 2 hours

26.3%

28.1%

38.4%

48.1%

49.2%

4.5

4.6

4

3.4

3.4

Mean (in hours)

SATISFACTION WITH HOLLYWOOD EXPERIENCE Hollywood appears to provide a highly satisfactory experience. The percentage of Hollywood visitors who rated their experience as “very satisfied” increased to 44.6 % in 2017 from 39.8% in 2013.

44.6% 39.8% 44.1% 48.7%

Very Satisfied Satisfied Neutral Unsatisfied Very Unsatisfied ■ 2017 ■ 2013

8.9% 10.0% 1.6% 1.3% 0.8% 0.2%

LA County

Southern California

Northern California

Other Domestic

International

Very satisfied

36.4%

43.1%

48.6%

49.1%

46.3%

Satisfied

46.6%

40.0%

40.5%

43.6%

43.9%

Neutral

14.4%

12.3%

8.1%

5.1%

7.8%

Unsatisfied

1.7%

4.6%

0.0%

1.8%

1.0%

Very unsatisfied

0.8%

0.0%

2.7%

0.4%

1.0%

0% 10% 20% 30% 40% 50% 60%

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DEVELOPMENT HOLLYWOOD’S BOOM IS ATTRACTING MANY TO THE TECH OPPORTUNITIES AND URBAN LIFESTYLE

H

ollywood has become one of the hottest development markets in Southern California. As of 2018, there is more office space under construction in Hollywood than any other place in Los Angeles County. The entertainment industry is moving back to its historic roots. Thousands of new residential units are attracting young Millennials and tech savvy residents who want to live in an urban setting close to work and mass transit. The statistics are impressive.

HOLLYWOOD'S TOP EMPLOYERS COMPANY

# OF EMPLOYEES

COMPANY

# OF EMPLOYEES

Kaiser Permanente Hospital

5,400

The Original Farmers Market

Universal Studios, Inc.

5,000

Trailer Park

556

Children's Hospital of Los Angeles

4,994

Los Angeles Gay & Lesbian Center

546

Sunset Gower/Sunset Bronson Studio*

2,500

Roosevelt Hotel

399

Paramount Pictures*

2,000

Loews Hollywood Hotel

385

Netflix

1,500

Technicolor

375

Los Angeles City College

1,383

Capitol Records

325

Live Nation

1,300

W Hotel

250

Hollywood Presbyterian Medical Center

1,200

Home Depot

250

Viacom

900

KTLA

250

J 2 Global, Inc.

860

Amoeba Music

242

The Prospect Studios*

850

Southern California Hospital of Hollywood

158

CBS at TV City

700

* Includes employees, clients, and tenants housed on-site and seasonal variations in employment.

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600

CLASS A OFFICE SPACE IN HOLLYWOOD

HOLLYWOOD INDUSTRY COMPOSITION 2017 Marketing, advertising, communications, PR

Business and professional services

7.23%

9.64%

2.41%

Law firm

Technology 12.05% Retail

4.82%

Reseach and strategy Real Estate and construction

4.82% 44.58%

6.02%

Media and entertainment

4.82%

Other

3.61%

Non-profit

Information provide by JLL.

973,564 SF 2006

973,564 SF 2015

2,228,054 SF

Hollywood

2017

Information provide by JLL.

CLASS A OFFICE SPACE UNDER CONSTRUCTION IN 2018 Epic

302,102 SF

Academy at Vine

285,719 SF

Lincoln Properties

93,000 SF

Sunset Las Palmas

ASKING RENT AND DIRECT VACANCY IN HOLLYWOOD

128,725 SF

Total under construction in Hollywood

809,546 SF

Proposed Class A Office Space in the Pipeline

628,000 SF

$5.00

25.0%

$4.00

20.0%

$3.00

15.0%

$2.00

10.0%

$1.00

5.0%

$0.00

2007 2008 2009

2010

2011

2012

Asking Rent

2013

2014

2015

2016

2017

0.0%

Direct Vacancy

Information provide by JLL.

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DEVELOPMENT HOLLYWOOD HOTEL OCCUPANCY AND AVERAGE DAILY RATE 2017

78.9%

OCCUPANCY

Year-over-year change -4.2%

HOLLYWOOD HOTELS COMPLETED IN 2017

$210.26

DAILY RATE

Year-over-year change +1.8%

MONTHLY HOLLYWOOD OCCUPANCY 2017

216

182

112

January

74.70%

February

79.20%

March

84.20%

KIMPTON EVERLY

April

84.70%

510 total rooms completed showing a 15% increase in inventory, making the total Hollywood inventory of 3,926 rooms in 2017.

May

80.50%

June July August September October November December

85.80% 86.10% 80.20% 79.40% 81.80% 74.00% 69.50%

ROOMS

DREAM HOTEL

Godfrey

220 rooms

Thompson

200 rooms

Tommie

212 rooms

When completed, total Hollywood Inventory will be 4,558 rooms, a 17% increase.

Currently (2017) there are 2,783 units under construction. This information provided by Hollywood Chamber of Commerce.

under construction in Hollywood in 2018

8,210

HOUSING UNITS in the development pipeline

Data tracked by Hollywood Chamber of Commerce

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HAMPTON INN

HOLLYWOOD HOTELS UNDER CONSTRUCTION IN 2018

HOLLYWOOD MULTI-FAMILY RESIDENTIAL PROJECT UNITS COMPLETED 2003-2017

2,847

ROOMS

Information provided by CBRE Hotels/Consulting.

Demographic information in this section was provided by L.A. Tourism & Convention Bureau.

HOUSING UNITS

ROOMS

BUSINESS RESOURCE TELEPHONE NUMBERS Abandoned Vehicles Animal Regulation Assessor, L.A. County Attorney General's Office Complaints & Inquiries Better Business Bureau Building and Safety Chamber of Commerce City Clerk General Information Consumer Affairs (L.A. County) Convention & Visitors Bureau/Visitors Information Economic Development Corporation of L.A. County Filming Offices Film LA City\County California Film Commission Hollywood Entertainment District Homeless Services Children of the Night Covenant House Gay & Lesbian Community Services Center SABAN Free Clinic

(800) 222-6366 (888) 452-7381 (213) 974-3211 (800) 952-5225 (310) 945-3166 (888) 524-2845 (323) 469-8311 (213) 978-1043 (213) 974-1452 (213) 624-7300 (213) 236-4800 (213) 977-8600 (323) 860-2960 (323) 463-6767 (818) 908-4474 (323) 461-3131 (323) 993-7400 (323) 653-1990

L.A. Youth Network

(323) 467-8466

My Friend's Place

(323) 908-0011

Salvation Army

(323) 960-0640

Library (Hollywood)

(323) 856-8260

Los Angeles Police Department Hollywood Division Northeast Division Rampart Division Wilshire Division .

(213) 972-2971 (213) 344-5701 (213) 484-3403 (213) 473-0476

Metro (Metropolitan Transportation Authority)

(213) 626-4455

Planning Department (L.A. City)

(213) 482-7077

Post Office

(800) 275-8777

Street Lighting

(213) 847-1459

Street Maintenance

(213) 847-2999

Transportation Temporary Parking Signs

(213) 485-2298

Walk of Fame Information

(323) 469-8311

Water and Power (DWP) Customer Service Conservation Information

(800)342-5397 (800) 827-5397

The Hollywood Guide and Business Profile is a publication of the Hollywood Chamber of Commerce. For more information about the Hollywood Chamber of Commerce, or about doing business in the Hollywood community, please call the Hollywood Chamber of Commerce between the hours of 9 a.m. and 5 p.m. Monday through Friday, at (323)469-8311 or visit www.hollywoodchamber.net. ©2018 All rights reserved. Printed in U.S.A.

GOVERNMENT OFFICIALS LOCAL OFFICIALS Eric Garcetti City of Los Angeles Mayor 200 North Spring Street, Room 303 Los Angeles, CA 90012 Tel: (213) 978-0600 Fax: (213) 978-0750 Email: mayor.garcetti@lacity.org www.lamayor.org Mitch O’Farrell City of Los Angeles Councilmember, District 13 200 North Spring Street, Room 480 Los Angeles, CA 90012 Tel: (213) 473-7013 Fax: (213) 473-7734 Email: councilmember.ofarrell@ lacity.org www.cd13.com District Office 1722 Sunset Blvd Los Angeles, CA 90026 Tel: (213) 207-3015 Fax: (213) 207-3031 David Ryu City of Los Angeles Councilmember, District 4 200 N. Spring Street, Room 425 Los Angeles, CA 90012 Phone: (213) 473-7004 Fax: (213) 473-2311 Email: david.ryu@lacity.org www.davidryu.lacity.org/ Hollywood Field Office 6501 Fountain Avenue Los Angeles, CA 90028 Phone: (323) 957-6415 Paul Koretz City of Los Angeles Councilmember, District 5

200 North Spring Street, Room 440 Los Angeles, CA 90012 Tel: (213) 473-7005 Fax: (213) 978-2250 Email: paul.koretz@lacity.org www.councilmemberpaulkoretz.com Western District Office 6380 Wilshire Boulevard, Suite 800 Los Angeles, CA 90048 Tel: (323) 866-1828 Sheila Kuehl County of Los Angeles Supervisor, District 3 821 Kenneth Hahn Hall of Administration 500 W. Temple St. Los Angeles, CA 90012 Tel: (213) 974-3333 Email: sheila@bos.lacounty.gov www.supervisorkuehl.com West/Metro LA District Office 1645 Corinth Avenue, Suite 102 Los Angeles, CA 90025 Phone: (310) 231-1170

STATE OFFICIALS Jerry Brown Governor, State of California State Capitol Building Suite 1173 Sacramento, CA 95814 Tel: (916) 445-2841 Fax: (916) 558-3160 www.gov.ca.gov Ben Allen California State Senate, District 26 State Capitol, Room 5072 Sacramento, CA 95814 Phone: (916) 651-4026 Fax: (916) 651-4926 www.sd26.senate.ca.gov

District Office 2512 Artesia Blvd., #320 Redondo Beach, CA 90278-3279 Tel: (310) 318-6994 Fax: (310) 318-6733 Kevin de León California Senate President pro Tempore Emeritus State Senate, District 24 State Capitol, Room 5108 Sacramento, CA 95814 Tel: (916) 651-4024 Fax: (916) 651-4924 www.sd24.senate.ca.gov District Office: 1808 W. Sunset Blvd.

Los Angeles, CA 90026 Tel: (213) 483-9300 Fax: (213) 483-9305 Richard Bloom State Assembly, District 50 State Capitol P.O. Box 942849 Sacramento, CA 94249-0050 Tel: (916) 319-2050 Fax: (916) 319-2150 www.a50.asmdc.org District Office: 2800 28th Street, Suite 105 Santa Monica, CA 90405 Tel: (310) 450-0041 Fax: (310) 450-6090 Laura Friedman State Assembly, District 43 State Capitol P.O. Box 942849 Sacramento, CA 94249-0043 Tel: (916) 319-2043 Fax: (916) 319-2143 www.a43.asmdc.org

District Office: 300 East Magnolia Boulevard Suite 504 Burbank, CA 91502 Tel: (818) 558-3043 Fax: (818) 558-3042 Adrin Nazarian State Assembly, District 46 State Capitol P.O. Box 942849 Sacramento, CA 94249-0046 Tel: (916) 319-2046 Fax: (916) 319-2146 www.a46.asmdc.org District Office 6150 Van Nuys Blvd.

Suite 300 Van Nuys, Ca 91401 Tel: (818) 376-4246 Fax: (818) 376-4252 Miguel Santiago State Assembly, District 53 State Capitol P.O. Box 942849 Sacramento, CA 94249-0053 Tel: (916) 319-2053 Fax: (916) 319-2153 www.a53.asmdc.org District Office: 320 West 4th Street Room 1050 Los Angeles, CA 90013 Tel: (213) 620-4646 Fax: (213) 620-6319

FEDERAL Kamala D. Harris U.S. Senate 112 Hart Senate Office Building Washington, D.C. 20510

H

Tel: (202) 224-3553 Fax: (202) 224-2200 www.harris.senate.gov District Office: 11845 West Olympic Boulevard, Suite 1250W Los Angeles, CA 90064 Tel: (310) 231 - 4494 Fax: (202) 224 – 0357 Dianne Feinstein U.S. Senate 331 Hart Senate Office Building Washington, DC 20510 Tel: (202) 224-3841 Fax: (202) 228-3954 www.feinstein.senate.gov District Office 11111 Santa Monica Boulevard, Suite 915 Los Angeles, CA 90025 Tel: (310) 914-7300 Fax: (310) 914-7318 Adam Schiff U.S. Congress, District 28 2372 Rayburn House Office Building Washington D.C. 20515 Tel: (202) 225-4176 Fax: (202) 225-5828 www.schiff.house.gov District Office 245 E. Olive Ave. Suite 200 Burbank, CA 91502 Tel: (818) 450-2900 (323) 315-5555 Fax: (818) 450-2928

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