Hollywood Guide 2017

HOLLYWOOD Guide 2017-2018 EDITION • A PUBLICATION OF THE HOLLYWOOD CHAMBER OF COMMERCE

THE NEW URBAN VILLAGE EMERGING HOLLYWOOD

SHOP LOCAL TREAT YOURSELF

THINGS TO SEE & DO

ARTS & ENTERTAINMENT

D O O W Y HOLLROFILE P G E 37

AL TIC TIS NITY STAOMMU ’S R C MBE THE CHA OF THE RVIEW E V O

SEE PA

HEALTH & WELLNESS

LOOKING GOOD & FEELING GREAT

hollywoodburbankairport.com

CONTENTS 2 0 1 7 - 2 0 1 8

T H E

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FEATURES 06 LA LA LAND IT ISN'T 10 THE URBAN VILLAGE 14 THINGS TO SEE AND DO 22 HOLLYWOOD WALK OF FAME 26 AUTOMOTIVE PASSIONS

G U I D E

HOLLYWOOD COMMUNITY & BUSINESS PROFILE 36 ABOUT THE PROFILE

Leron Gubler

President & CEO Kaylee Kiecker

Executive Vice President Ana Martinez

Vice President of Media Relations / Producer, Hollywood Walk of Fame Vice President of Government Relations

40 THE COMMUNITY

Director of Communications/Social Media

46 DEVELOPMENT

28 SHOPPING

HOLLYWOOD CHAMBER OF COMMERCE STAFF

38 THE CHAMBER OF COMMERCE 42 TOURISM

DEPARTMENTS

6255 Sunset Blvd., Ste. 150, Hollywood, CA 90028 Tel: 323-469-8311 | Fax: 323-469-2805 hollywoodchamber.net

Nicole Shahenian

Marlene Panoyan J.J. Connaughton

Director of Membership Services Vivian Kish

Executive Assistant/Office Manager

30 HOLLYWOOD ED

BUSINESS DIRECTORY

32 HEALTH + WELLNESS 49 BUSINESS RESOURCE TELEPHONE NUMBERS

50 BUSINESS DIRECTORY 63 CHAMBER MEMBER INDEX

49 GOVERNMENT OFFICIALS

Kristine Chong

Marketing Coordinator Kyle Lim Membership Services Coordinator

PROJECT MANAGEMENT BY

67 WHO'S WHO DIRECTORY

CHAMBER MARKETING PARTNERS

72 DISPLAY ADVERTISER INDEX

President & CEO

Ed Burzminski

Generating substantial non-dues revenues for chambers through publications. www.chambermarketingpartners.com 800-428-1798, ext.101

PRODUCTION Kim Mabon

Graphic Design, Creative By Design Chris Picknally

Creative Director / Project Manager Nyla Arslanian

Writer, Editor for Discover Hollywood Magazine Photography Cover photo: Imagination Bob Freeman, Nyla Arslanian, iStock Photos

ADVERTISING SALES Michelle Haskell, Senior Account Executive J.J. Connaughton, Director of Membership Services

©2017 Hollywood Chamber of Commerce. All rights reserved.

Reproduction of any portion of this publication without written permission from the Hollywood Chamber is forbidden.

The information in this directory is gathered and carefully compiled to ensure maximum accuracy. However, because the completeness and accuracy of the information cannot be guaranteed, the Hollywood Chamber of Commerce cannot accept responsibility for omissions or errors.

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HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR. (s17) ©2017 Universal Studios. All Rights Reserved. 16-ADV-20401

FROM THE CHAIR

THIS MAGICAL PLACE CALLED HOLLYWOOD I love Hollywood. I was born here, raised here, and have made Hollywood my home.

As a Hollywood hotelier for the past 37 years and at the Hollywood Hotel for the past 24 years, I have literally hosted millions of guests from every country around the world.

These travelers remind me daily why they come to this magical place we call Hollywood.

I do what I do for the love of Hollywood. I believe it is incumbent on each of us to help preserve the crossroads between Hollywood ideals and the place that I call home. For that reason, I have been involved with dozens of organizations – ranging from homeowners associations to neighborhood councils to business improvement districts – and now as the Chair of the Board of the Hollywood Chamber of Commerce.

What a responsibility we all have to preserve this world-famous community – not as a museum piece, but as a living, breathing, prosperous city where we take pride in our past, the need to move forward and make Hollywood an even greater community.

We have had a legacy of leadership on which to build – dating back to historic figures like C.E. Toberman, who built more than 53 subdivisions, thirty of Hollywood’s great buildings, including the Hollywood Bowl; showman Sid Grauman, who made the Chinese and Egyptian Theatres synonymous with movie premieres and red carpets; E.M. Stuart and Harry Sugarman, who made the Hollywood Walk of Fame a reality; and Johnny Grant, who developed the Walk of Fame into an international icon.

We have also benefited from great civic leadership during the past 25 years as we have worked hard to turn this community around after decades of urban decline.

Today, Hollywood once again throbs with energy and vitality. There is a sense that Hollywood is back and has a bright future.

At the same time, we face similar challenges as other neighborhoods in L.A., but with a sharp increase in homelessness and associated problems. I am optimistic that the added resources voters approved earlier this year with Measure H and Measure HHH will begin to assist us in addressing some of these issues, but we all have a responsibility to get involved in this community.

There are plenty of opportunities for volunteer service to make Hollywood a better place. Whether it is with the Chamber, a homeowners association, business improvement district or nonprofit organization, take the time to volunteer. This truly is a magical community. By getting involved, we can keep it that way. H

HOLLYWOOD CHAMBER OF COMMERCE OFFICERS 2017-2018 EXECUTIVE COMMITTEE Chair of the Board Jeff Zarrinnam Hollywood Hotel - The Hotel of Hollywood

Senior Vice Chair Donelle Dadigan President & Founder, Hollywood Museum in the Historic Max Factor Building Vice Chair William Roschen Roschen Van Cleve Architects Vice Chair Nicole Mihalka JLL Vice Chair Michelle Sobrino-Stearns Variety Secretary Carole Sarian The CrisCom Company Treasurer Dwayne Gathers Gathers Strategies, Inc. Imm. Past Chair Fariba Kalantari, DDS Famous Hollywood Dental Care

DIRECTORS

Homer Alba.........................................Hollywood Forever, Inc. Sholeh Assil................................................................... U.S. Bank Paul Audley............................................................. FilmL.A., Inc. Cindy Braun.................................................... Braun Consulting Patty Brunton.........................................................j2Global, Inc. Alton Butler............................................................Line 204, LLC Susan Cabral-Ebert..................................... Make-Up Artists & HairStylists - Local 706 IATSE Andrea Ceragioli ......................................Paramount Pictures Vin Di Bona...................................FishBowl Worldwide Media Mark Edwards ...................................... MRE Communications Catherine Farrell................. Kaiser Permanente Los Angeles

Medical Center Group Matt Fritch ........................................................ The MBS Group John Gallogly..........................................................Theatre West Tari Garza...................................Universal Studios Hollywood Michael Gonzales......................... Gonzales Law Group, APC John Goodwin...........................................Author Services, Inc. Howard Green.......................................... Walt Disney Studios Mike Harriel.................... Southern California Gas Company Melissa Logan..................................................... Amoeba Music Beth Marlis ................................................. Musicians Institute Brandon Mason...... Avison Young-Southern California, Ltd Ilyanne Morden Kichaven ................................... SAG-AFTRA Jerry Neuman ................................................................Liner LLP Francis Park................................................. Park & Velayos LLP David Simon................................................. Kilroy Realty Corp.

Lupita Sanchez-Cornejo ....................................................AT&T Gary Taglyan...................................Taglyan Cultural Complex Doug Troy...................................................................Trailer Park

DIRECTORS AT LARGE

Christopher Barton..............Hudson Pacific Properties, Inc. Fabio Conti.............................................Conti Santi Properties Mitchell Nedick.......................... The CW Television Network Mark Panatier.......................................A.F. Gilmore Company Marty Shelton..... NAI Capital Commercial Real Estate, Inc.

HONORARY DIRECTORS

Patti MacJennett..................................... Los Angeles Tourism & Convention Board Kerry Morrison..........Hollywood Property Owners Alliance

Jeff Zarrinnam Chair of the Board

HONORARY PAST CHAIRS

Oscar Arslanian....................................Arslanian & Associates Heather Cochran......................................Television Academy Karen Diehl........................................... Diehl Communications Mary Lou Dudas Bill Farrar................................Andrews International Security Christi Van Cleve................... Roschen Van Cleve Architects

Hollywood Chamber of Commerce

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PAID ADVERTISEMENT

THE HOLLYWOOD MUSEUM HOLLYWOOD’S BEST KEPT SECRET…

See 10,000 Authentic Show Business Treasures spotlighting more than 100 years of Hollywood history - from the Silents to Talkies, to Hollywood’s Golden Era, Film Noir, Television and its Pioneer Years, through the rebellious 60s, special effects 70s, evolving 80s, involved 90s, technological 2000s, and beyond to current day heartthrobs!

The Hollywood Museum’s exhibits showcase the best in film, network and cable television, and new digital platforms featuring iconic and fan favorites! Named one of the top tourist attractions by LA Weekly, voted one of the Top 10 Museums in LA by the Los Angeles Tourism & Convention Board, and annually receives the Certificate of Excellence from Trip Advisor.

Located in the heart of Hollywood, at the corner of Hollywood Blvd and Highland Ave - The Hollywood Museum in the historic Max Factor Building is the “Official Museum of Hollywood” and offers visitors the most extensive collection of Hollywood memorabilia in the world featuring the glamour of Hollywood legends and stars - past, present and in the making…. See one-of-a-kind costumes, props, photographs, scripts, stars’ car collections, personal artifacts, posters, and memorabilia from favorite stars, films and TV shows.

See the “100 Years of Hollywood” exhibit from “America’s Sweetheart” Mary Pickford and Douglas Fairbanks, to Marilyn Monroe and Joe DiMaggio, to Brad Pitt and Angelina Jolie - featuring hundreds of costumes on dis-

play, including Marilyn Monroe’s million-dollar dress, Elvis’ personal bathrobe, I Love Lucy, Superman, Star Trek, Star Wars, Planet of the Apes, Harry Potter, George Clooney, Leonardo DiCaprio, Brad Pitt, Jennifer Lopez, Angelina Jolie and much, much more.

Visit the official “Hollywood Walk of Fame” exhibit, the Historic Photo Gallery, Max Factor’s intimate screening room and his world-famous makeup rooms where Hollywood’s greatest stars got their “look” – see where Marilyn Monroe became a blonde and Lucille Ball first donned her signature red hair! By the way, “Marilyn: The Exhibit” is always at the Hollywood Museum, and don’t forget to see Lucy, Judy, Kate and all the greats!

Beware of the “Dungeon of Doom”, located on the lower level of the museum. Once a bowling alley speakeasy during Prohibition days, today it houses “all things scary and creepy.” Visitors can walk through the spine-tingling jail cell corridor as Jodie Foster did in “Silence of the Lambs”, and see Dr. Hannibal Lecter’s jail cell outfitted with his iconic mask, artwork, straightjacket, and more. See costumes and props from “True Blood”, “Resident Evil”, “Underworld”, “The Walking Dead”, Boris Karloff’s mummy, Vampira, Frankenstein, Elvira – Mistress of the Dark, Freddie, Jason and other cult horror film favorites.

The Museum’s unique elevator transports cars and patrons up to the Grand Penthouse Ballroom on the 4th floor which is reserved for special events. The museum offers turnkey special events for personal, corporate, and fundraising celebrations. For your special event, let The Hollywood Museum roll out the red carpet and provide you with a custom, private event that delivers an authentic Hollywood experience for you and your guests. It is an ideal space for charity events, corporate meetings, private parties, after-parties, special screening events, industry conventions, tradeshows, lectures, award ceremonies, book signings, luncheons, cocktail receptions, and formal dinners…

Amazing exhibits you’ll experience at the Hollywood Musuem:

★★★★★★★★

1. A piece of the original Hollywood Sign 2. Stars’ cars, including Cary Grant’s Rolls Royce 3. Hollywood’s makeup king, Max Factor’s world famous makeup rooms 4. Hannibal Lecter’s jail cell from “Silence of the Lambs” 5. 100 years of Hollywood history 6. The largest year round exhibit of Marilyn Monroe memorabilia 7. Located in the award winning Hollywood Regency style Art Deco Max Factor Building the list of possibilities goes on and on.

The Hollywood Museum in the Historic Max Factor Building, a 501 (c)(3) non- profit museum, is located at 1660 North Highland Ave (at Hollywood Blvd). The Hollywood Museum is one of the most popular tourist destinations in Hollywood and is open five days a week, Wednesday through Sunday from 10 a.m. to 5 p.m.

For more information or to purchase a ticket, call 323-464-7776 or visit www.TheHollywoodMuseum.com

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A REAL COMMUNITY WITH UNIQUE NEIGHBORHOODS

While Hollywood is a name known around the world, it is mostly associated with the industry that was spawned in this community along side the glitz and glamour of celebrity life. However, there is another, perhaps not so well-known Hollywood—the real Hollywood, a place where the people who live in this famous part of Los Angeles call “home.”

BY NYLA ARSLANIAN EDITOR OF DISCOVER HOLLYWOOD MAGAZINE

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ts most distinctive landscape may be the hills with its towering sign--a very visible icon of not only Hollywood, but the entire City of Los Angeles. Dotted near the sign and throughout the hillsides along its northern border, the Hollywood Hill communities are among the areas’ oldest and most historic neighborhoods.

The proximity of these neighborhoods to the commercial core of Tinseltown and its famed boulevard is what makes Hollywood a real place and not the fantasy visitors often imagine. How can such a famous place be so amazing and, at the same time, so ordinary? Take a brief tour.

Whitley Heights rises directly north of Hollywood Boulevard and was declared a National Historic District in 1982. Originally subdivided in the early 1920s by H. J. Whitley, who founded scores of towns as he followed the railroad west, Whitley Heights was the crown jewel of his many developments.

Envisioned as a hill town to create a premiere development on the side of the hill, Whitley employed architects to study such towns in Spain and Italy to create a masterpiece. Homes of Spanish revival and Mediterranean style flow

into each other. It was here, in close proximity to the studios which thrived throughout the flats of Hollywood at the time, where such luminaries as Rudolf Valentino and Norma Shearer lived.

Another early development, Outpost Estates, was named for a clubhouse built by Harrison Grey Otis, owner of the L.A. Times following his acquisition of the property from Spanish land grantee Don Tomas Urquidez.

The property was later acquired in 1924 by early developer Charles E. Toberman and became known as an affluent area for rich and famous residents such as Dolores Del Rio. Opulent homes featured courtyards with splashing fountains, elaborate tile work and beamed ceilings. The meticulously planned development also boasted modern utility lines that ran below the concrete roads and sidewalks—one of the first such innovations in the country.

Adjacent to Outpost, Hollywood Heights features more modest homes but still fancifully scattered on winding streets that overlook the Hollywood Bowl. A short drive from the hustle and bustle of Hollywood’s main artery, Highland Avenue, Hollywood

Heights remains a secluded retreat away from the chaos of city life with its historic homes and cultural landmarks. Some of the homes were whimsically built with their main access being an elevator off Camrose Avenue that still runs to this day.

Moving eastward and directly under the monolithic sign, numerous small communities enjoy the views, the ambiance, and the wildlife (human and animal) spreading east from the 101 Freeway. Hollywood Dell, Beachwood Canyon, the Oaks and eastward to Los Feliz and Los Angeles’ other iconic structure, the Griffith Observatory.

Hollywood Dell was established in the early 1920s and today is a mix of professionals, artists, families and some famous faces. With only about 1,000 residences, it’s a cozy community that rests in the hills off Vine Street just above Hollywood Blvd. Instead of being on top of the hills, it nestles into the hills, giving it a sublime, tree-filled character.

Beachwood Canyon is located directly under the Hollywood sign. The area was formerly known as “Hollywoodland,” which was advertised by a monolithic sign that

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LA LA LAND IT ISN'T

towered over the neighborhood. For years, this area enjoyed its hillside location and proximity to Hollywood. Today, however, with the advent of GPS, smart phones and a tremendous increase in tourism to Los Angeles, the area has become besieged by visitors seeking a close view of the world-famous sign. Homes in the area range from the fanciful to the sublime, from Moroccan temples to English manors.

Narrow streets angle back and forth as they wind their ways upward. The views are spectacular and it is a very special place indeed. From the canyon there are gorgeous views of downtown L.A. all the way to the Pacific Ocean.

Beachwood Canyon is the epitome of the laidback California lifestyle—tucked high above the hectic pace of city life, the relaxed vibe of the neighborhood seems to come from another era. Many celebrities have been drawn to its unique energy throughout the years, including Madonna, Humphrey Bogart and Aldous Huxley.

Residents can hike the winding hills, buy their groceries at the local markets or stop by the nearby cafes. You can horseback ride in the nearby Griffith Park hills.

Hikers can climb the six sets of stairs built in the 1920s by Italian stonemasons. The canyons provide ultimate privacy, making the neighborhood seem miles away from civilization. But don’t worry; if you want to explore city life, it’s just a short drive to downtown Los Angeles.

Another unique neighborhood just west of Beachwood, near Bronson Avenue, is

Hollywood Grove. Several north/south streets with a fine collection of craftsman bungalows are a designated Historic Preservation Overlay Zone (HPOZ), perhaps the only way to protect special neighborhoods in our city. This corner of Hollywood is served by Franklin Village, a quaint little hipster ‘hood, compact and walkable.

On the eastern edge of Hollywood, Los Feliz epitomizes early filmdom glamour.

The king himself, Cecil B. DeMille lived in a mansion in the Laughlin Park area of Los Feliz with Charlie Chaplin and W. C. Fields nearby. Developed more than 100 years ago, today a new generation of the entertainment industry is enjoying the beauty of the neighborhood and the community life.

But the hills aren’t the only neighborhoods that give Hollywood its distinctive residential vibe. Venture a bit south of Sunset and you will find yourself amid craftsman bungalows and Victorian era cottages. The oldest part of Hollywood is here. Originally developed into small residential parcels by former U.S. Senator Cornelius Cole, this area has continually evolved from smaller bungalow houses to multifamily apartment houses and is affectionately termed “The Flats” of Hollywood. One remnant of this era, known as Orchard Gables, remains at the corner of Wilcox and Fountain as a Historic and Cultural Landmark. It was once at the center of a small rancho when Hollywood’s claim to fame was lemons and melons and known as the Cahuenga Valley.

And, if it’s diversity you seek, look no further than East Hollywood where you’ll find the community of Little Armenia, adjacent to the commercial area along Hollywood Blvd. known as Thai Town. Armenians, Asians SPAIN OR ITALY? NO, WHITLEY HEIGHTS.

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and a variety of Spanish-speakers from many countries settled in this area near plentiful jobs, lower rents and public transportation to begin a new life in America. Our schools reflect this population with as many as 26 nationalities represented.

Near the intersection of Melrose and Western avenues in southeast Hollywood is a neighborhood of 42 California bungalows so tucked away it’s hard to find. Melrose Hill, whose homes were built between 1911 and 1926, acquired historic preservation status in 1988, one of L.A.’s earliest HPOZs. Originally developed in 1906, residents call the community a “step back in time” and unless you know which street to turn on from Melrose Avenue, you may never see this very special part of Hollywood.

These historic neighborhoods are the foundation of a rich and active community with residents who love Hollywood even with all its urban challenges. With five neighborhood councils and more than a dozen resident associations, there’s never a dull moment in Hollywood.

In recent years, a second wave of newcomers, attracted by its central location, cultural offerings, urban edge and nearby employment opportunities, is changing Hollywood’s scene. I’m dubbing this emerging demographic as the “Upwardly Mobile” neighborhood. Apartments and condominiums have been rising throughout the commercial center of Hollywood. They occupy nearly 5,000 new apartments that have been built with more on the way.

These new dwellings are high in stature as well as rent and cater to the “new” Hollywood—young, urban and tech savvy. They enjoy being in close proximity to nightlife and Hollywood’s ever growing restaurant scene. Being subway close to downtown and the valley, this new population is influencing how Hollywood will grow. Will these newcomers become as entrenched in Hollywood as the hillside and flats residents and move from apartment living to homeownership nearby or farther afield?

Will they be advocates of growth or want limits to expansion? Only time will tell, but we do know they love Hollywood, from the quick pace that new buildings lease up.

Growth and quality of life are on most local residents’ minds these days. Whether it’s finding a solution to visitors causing havoc in the hills seeking the perfect Hollywood sign selfie, or the increased traffic that people fear from new development,

7000 Hollywood Blvd, Los Angeles, CA 90028 (323).466.7000

growth and community co-existence will continue to be debated.

The town is split between two City Council districts, the 13th being predominately commercial as it slices westward through central Hollywood, and the 4th mostly residential hillsides and flats whose active populace wants to preserve the quality of life they’ve enjoyed for decades. It’s a constant challenge that results in a yin and yang community with business and commercial interests sometimes at odds with the surrounding residents. Demands for jobs, housing and peace of mind are all vying for equal time.

For the fortunate few who call Hollywood “home,” there are ongoing challenges such as street closures for movie premieres, but that is to be expected when your community has a name that needs no translation, attracting record numbers of visitors from the four corners of the earth. It’s a wild, wacky and wondrous Hollywood. And, to meet its many challenges of growth and opportunity, it will take a community working together to create a future that satisfies its many requirements to match or exceed its past glory.

“La La Land” it’s not—a real community, not a fantasy place—is what it is. H

75,000 Free Copies Distributed Quarterly: 35,000 mailed to homes and businesses

Since 1985 providing residents and visitors information about the unique culture and lore of Hollywood

WWW.DISCOVERHOLLYWOOD.COM Visual Arts * Theatre * Film * Dining * Tours * Articles * Places of Interest * Calendar of Events For ad rates and information: office@discoverholywood.com

(323) 465-0533 Extension 303

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THE URBAN VILLAGE EMERGING HOLLYWOOD Can you imagine a Hollywood that is a 24-hour live-work community where people actually walk, and where all the services needed for city living are in close proximity? That is what is quickly emerging in downtown Hollywood. The increasing number of pedestrians in our core area and those out walking their dogs is very noticeable.

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t is all part of a vision, now more than two decades old, to turn central Hollywood into an urban village. That vision was articulated by the former Community Redevelopment Agency, which came to town in the mid-1980s. At that time, that vision would have been difficult for many to imagine as buildings were boarded up and companies were abandoning Hollywood. Now we are witnessing the reality as it comes together. However, it did not just happen as if by magic. There were numerous factors that have contributed to this success – beginning with Metro construction.

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ICON, A PROMINENT FOUR-ACRE SITE, 14-STORY, CLASS A OFFICE BUILDING AT 5800 SUNSET BOULEVARD

ICON the new home to

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The decision was made in the early 1990s to reroute the Metro Red Line through Hollywood to the San Fernando Valley rather than the original plan to take it west on Wilshire and then north on Fairfax. This decision had enormous implications for Hollywood. It meant that this community would be on the “backbone line” of the entire Metro system. Although Hollywood endured nearly a decade of transit construction, when the subway opened in 2001, it became easy to see that the end product was worth the disruption.

The imminent arrival of Metro spurred renewed interest in the motion picture capital. Staging areas for the construction became prime sites for development. In the mid1990s, development giant TrizecHahn from Canada proposed a massive entertainment complex at the corner of Hollywood and Highland Avenues that would be anchored by a theatre built specifically to house the Academy Awards®. The commitment by the Motion Picture Academy to the $600-million project sealed the deal and, in 1998, construction began. Although it had a shaky opening in 2001 in the aftermath of the 9-11 tragedy, the center soon “found its legs” and has been a major anchor of the tourist district.

Hollywood & Highland® demonstrated what was possible. Other projects soon followed, including the ArcLight Cinemas at the Cinerama Dome and the Sunset + Vine mixed-use project with market-rate housing and a Bed, Bath, & Beyond store.

In 1996, the Hollywood Chamber of Commerce organized the first business improvement district (BID) in the community – the Hollywood Entertainment District (HED). Covering only a six-block area and with a $600,000 annual budget, the BID hired armed security guards and cleaning crews. Within three months, crime within the BID boundaries had dropped 50 percent. The HED quickly expanded and four additional BIDs were formed for other commercial areas of Hollywood.

Two additional BIDs are in formative stages – the proposed Hollywood/Western and Route 66 BIDs. The work of the BIDs has been a critical element in fostering an environment that feels clean and safe for businesses and residents.

With Hollywood & Highland™ as an anchor in western Hollywood, there was a need for another anchor further east.

The Sunset & Vine project, including the W Hotel, with 350 apartments, 150 condominiums, and 60,000-sq.ft. of retail space (with a Trader Joe’s) filled the bill.

The project, opposite the historic Pantages Theatre, was complicated, taking six years to put together and secure government

EPIC AT 5901 SUNSET BLVD WILL BE A NEW MODEL OF CLASS-A CREATIVE HIGH-RISE OFFICE IN THE HEART OF HOLLYWOOD.

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approvals. It entailed assembling nearly a square block of property and doing a land-swap with Metro. The project broke ground in 2008 just before the bottom fell out of the stock market. A delay of even a few months would likely have killed this important project.

The opening of the W Hotel in 2010 was a jump start for the central part of Hollywood. Soon numerous other projects were proposed and began construction, resulting in the addition of thousands of new residents to the neighborhood.

Today, Hollywood has become a mecca for Millennials (those 18 to 35 years old). At 35-percent of Hollywood’s population, the community now has the highest percentage of Millennials in Los Angeles County, even exceeding areas such as West L.A. and Santa Monica. Within a three-mile radius of Hollywood, Millennials now comprise 29-percent of the population, only bested

by Downtown L.A. The arrival of the Millennials has helped to propel the vision of Hollywood as a livework-play community. Studies have shown that Millennials crave the 24/7, walkable, mixed-use neighborhood that Hollywood is increasingly providing. Since 2003, more than 5,000 housing units have been added in Hollywood, with another 2,500 under construction in 2017 and more than 7,500 in the pipeline.

For more than 30 years, there had not been a speculative office building erected in Hollywood. With the arrivals of the Millennials, that changed virtually overnight. More than one-million sq.ft. of new office space has been built attracting major entertainment firms such as Netflix, Viacom and Fender Guitar, bringing thousands of jobs that will further revitalize Hollywood.

New hotels are also part of the equation.

Three major hotels are currently under construction and should open in 2017 – the 180-room Dream Hotel, a 112-room Hampton Inn, and a 225-room Kimpton Hotel. There are another dozen or so hotels that have been proposed in Hollywood.

With its close proximity to Universal Studios and their new Wizarding World of Harry Potter, Hollywood hotels stand to draw guests planning to visit that attraction, but they will also host travelers in town to do business with some of the new entertainment/tech companies locating here.

Each of these new hotels will have amenities that will benefit not just their guests,

but also local residents. Whether it is new restaurants, rooftop entertainment terraces, or meeting spaces, they are expected to be popular with the locals. But more than that, they will help to reactivate the street and further enhance the visitor experience.

The Hollywood that is emerging today is a far cry from the community of two decades ago. Then, it was a downtrodden neighborhood with boarded-up buildings.

The police would close Hollywood Blvd. at 10 p.m. on weekends to fend off the cruisers. Local residents avoided coming to central Hollywood unless they absolutely had to do so.

Today, Hollywood is very different.

Pedestrians are out on the streets at all hours. There is a vibrant night life, with new retail establishments and restaurants and hotels that attract not only visitors, but also locals. Historic buildings are being preserved and repurposed. Companies are moving back to Hollywood. It is once again a neighborhood where people want to be.

One of the most famous neighborhoods in the world is finally back. And that is how it should be. H

WHERE the ACTION BEGINS

• Complimentary Hot Buffet Breakfast • Free WiFi • Pool, Sauna & Fitness Center • Microwaves and Refrigerators in All Rooms • Minutes to Hollywood’s Favorite Attractions • Shuttle Service to Universal Studios and Universal City Walk* • Guest Room TV’s with 100% High Definition (HD) channels. Pay Per View (PPV) with latest Hollywood Movies in HD

Hollywood’s Official Route 66 Hotel

Reservations:

1-323-746-0484

1160 North Vermont, Hollywood, CA 90029 • Email: info@hollywoodhotel.net • www.hollywoodhotel.net *Advance reservation required at http://www.hollywoodhotel.net/special-offers with Universal Studios ticket purchase at regular box office rate. Daily parking fee $24 plus 10% tax.

BETWEEN HOLLYWOOD and THE HILLS OPENING SUMMER 2017 PHONE:

213.279.3532 1.800.KIMPTON

RESERVATIONS:

1800 Argyle Avenue, Los Angeles, CA 90028 everlyhotelhollywood.com | #everlyhollywood

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THINGSTO SEE AND DO

WHEN IN HOLLYWOOD, FOCUS ON EXPERIENCING EVERYTHING

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o you are in Hollywood. Now what? There are plenty of things to see and do for days over. Whether you’re a local or a tourist, single or with loved ones, on business or pleasure, staying for a weekend or longer, Hollywood has all that you seek. As Hollywood continues to grow, this world-famous community has its eyes on you! Hollywood is very walkable, family friendly and welcomes your pet.

Leave the car behind, and step onto the most entertaining sidewalk. Enjoy a stroll along Hollywood Walk of Fame, check out upcoming star ceremonies on walkoffame.com, snap photos or be in the photos, be treated like a celebrity, meet their wax figurines, get in their shoe-prints or touch their hand-prints. Make sure to take a sneak view of the Hollywood peak, and explore Hollywood’s historic landmarks and architecture. As a cultural arts center and entertainment capital, Hollywood also takes you closest to the world of glitz and glamour. Find it all in this guide… Hollywood Bowl extravaganza, concerts, plays, museums, landmarks, and more stars.

EL CAPITAN THEATRE & ENTERTAINMENT CENTER

Conveniently located at 6838 Hollywood Blvd. and in the heart of Hollywood, the El Capitan was built in 1925 as a legitimate theater. This treasure was restored to its former glory thanks to Disney and Pacific Theatres and is listed on the National Register of Historic Places. Inside the theater, visitors will experience a restored Wurlitzer Pipe Organ. The El Capitan experience often features interactive pre-shows and movie-themed displays, as well as special events based on current releases. For tickets and information, call (323)467-9545 or visit elcapitantheatre.com HOLLYWOOD WALK OF FAME

The Hollywood Walk of Fame is an internationally recognized icon: the star-studded Walk is a public sidewalk that stretches on 14 I

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both sides of Hollywood Boulevard and Vine Street. There are approximately 25 star ceremonies annually, and each ceremony is live-streamed through walkoffame.com.

And now with the new official Walk of Fame app, the Walk of Fame maintains its ranking as a world-class top visitor attraction. The Walk of Fame has served as a tribute to those who worked diligently in the entertainment industry; ceremonies are free of charge, enjoyed by the public, and filled with international media outlets.

To nominate your favorite star or check out upcoming ceremonies, call (323)4698311 or visit walkoffame.com “FOREVER HOLLYWOOD” MOVIE AT THE EGYPTIAN THEATRE

If you are looking to discover or rediscover the unique story of Hollywood and its famous movie industry, this hour-long movie 2 0 1 7 -2 0 1 8 H O L LY W O O D G U I D E

produced by the American Cinematheque and playing at Grauman’s Egyptian Theatre is a “must see.” Sit back and relax as you learn about the Hollywood Community from the early silent pictures to the glittering nightlife to the great studio era. The Egyptian Theatre was the first theatre to host a world class movie premier and is located at 6712 Hollywood Blvd. For show times and screening information, call (323)466-FILM or visit egyptiantheatre.com CAPITOL RECORDS

Located at 1750 North Vine Street, this landmark building is one of Hollywood’s most recognized icons. The light on its rooftop spire flashes “Hollywood” in Morse code. In the lobby you will find displayed gold albums of its many artists.

John Lennon, Ringo Starr, George Harrison, Garth Brooks, and other Capitol artists’

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HOLLYWOOD BOWL

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PHOTO CREDIT

The Hollywood Bowl is about as famous as Hollywood itself! It is the host venue to LA’s best symphonies, live concerts, and events for the whole family. The variety makes it fun for all ages who want to experience history, culture, and music. Create your own picnic in the outdoor setting and enjoy music under the stars. Located at the world-famous Hollywood Bowl is also a museum which features artifacts, photos, and legendary programs on display. For more information call (323)850-2000 or visit hollywoodbowl.com

stars are on the sidewalk in front of the building. For information call (323)4626252 or visit hollywoodandvine.com DOME ENTERTAINMENT CENTER

ArcLight is where movie lovers belong.

Conceived by and for people who value the art and entertainment of the moving image, ArcLight’s design, amenities, service, and programming create a celebration of movies, and a more refined and complete movie-going experience. ArcLight Hollywood’s auditoriums begin with a “black box” design aesthetic, which favors undistracted viewing over opulence, and features the best in sight and sound technology. Also at ArcLight is the Cinerama Dome. Built in 1963 in a giant, white 72-ft high geodesic style, the dome was designed to feature Cinerama, a wide-screen format of the early 60s, which used three separate 35mm projectors and a vast curved screen to present realistic travelogues. It recently has been showing popular movies utilizing advanced technology. It is also one of the most identifiable Hollywood landmarks. Each seat is individually reserved and the plush seating make for a comfortable experience. Go to arclightcinemas.com to reserve seats and for more information.

THE STUDIOS AT PARAMOUNT STUDIO TOUR

Witness Hollywood history in the making with an intimate tour of The Studios at Paramount. During your 2-hour visit, a knowledgeable guide will lead your small group on a behind-the-scenes look at the longest operating and only remaining major studio in Hollywood. As you walk in the footsteps of legends, you’ll see where some of the most celebrated motion pictures were made and leave feeling like a 16 I

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part of film history. Tours are available Monday through Friday (except holidays) at 10am, 11am, 1pm and 2pm. Reserve tickets by calling (323)956-1777 or visit TheStudiosAtParamount.com STARLINE TOURS

Hollywood’s #1 celebrity tour company offers the largest selection of Los Angeles tours and has been featured on “Ellen,” “American Idol,” “The Muppet” movies, and “Iron Man 3.” Their Hop-on Hop-off Double Decker City Tour (with commentary in 9 languages) is known as the best way to see LA. Enjoy tours to Warner Bros., Universal Studios, Disneyland, San Diego and Tijuana. Private Tours or Bus Charters are available for groups. Located in central Hollywood at 6925 Hollywood Blvd., call (323)463-3333 or visit starlinetours.com HOLLYWOOD & HIGHLAND™ AND THE DOLBY THEATRE

A world-famous tourist destination and a local hot spot, Hollywood & Highland™ offers a highly successful mix of shopping, dining, and glamour. The entertainment complex features a dramatic central plaza, which was inspired by the set of the silent movie classic “Intolerance”. The bridge in the central plaza also offers the best view of the Hollywood Sign. The crown jewel of the complex is the Dolby Theatre, home to the Academy Awards ceremonies, with a grand staircase leading to Oscar® winner displays. For more information visit hollywoodandhighland.com and dolbytheatre.com HOLLYWOOD SIGN

One of the most recognizable structures in the U.S. and around the world, this famous 2 0 1 7 -2 0 1 8 H O L LY W O O D G U I D E

icon sits high atop the Hollywood Hills. It was declared a historic landmark in 1973.

Since it was significantly in need of repair, the Hollywood Chamber of Commerce spearheaded an effort to raise money to fix the Sign in 1978. Today you can see the famous Sign from Hollywood & Highland, or on a private tour. For more information call Hollywood Chamber at (323)469-8311 or visit hollywoodsign.org.

HOLLYWOOD WAX MUSEUM

See your favorite stars immortalized in wax in scenes from their films. Located at 6767 hollywood blvd., Hollywood wax museum features work done by the industry’s most talented artists, including a section that is sure to send chills down your spine. For more information, call (323)462-5991 or visit hollywoodwax.com THE HOLLYWOOD MUSEUM IN THE HISTORIC MAX FACTOR BUILDING

The famous Hollywood Museum is housed in a building which alone is worth seeing!

The iconic pink tower is home to the birthplace of modern-day make-up and beauty products. Featuring rooms specifically designed for Blondes, Brunettes, and Redheads, it is where Marilyn became a blonde and Lucy became a redhead! On display, you will find some of the most famous movie sets including “Moulin Rouge,” and “Silence of the Lambs,” as well as a host of gowns worn by Hollywood’s leading ladies.

Special exhibits are showcased throughout the year, ranging from Academy Award Season to new Walk of Fame exhibit. The museum also features historical photos and never-before-seen memorabilia. For museum hours of operation, call (323)4647776 or visit thehollywoodmuseum.com MADAME TUSSAUDS HOLLYWOOD

Discover the all new Marvel Super Heroes 4D experience at Madame Tussauds Hollywood! Offering visitors a look at the rich and famous for more than 200 years, the Madame Tussauds experience begins when guests sashay down a red carpet on a unique and emotionally-charged journey.

Get up close, touch, and take pictures with A-list heavyweights and historical icons.

Spread over three floors and 18 themed zones, there’s plenty of surprises and truly breathtaking experiences. Many of the wax figures are unique to this attraction.

Madame Tussauds is open 7 days a week

Family Theater Prod

Inspiring and entertaining families through faith-b and billboards. Outreach to Catholics in Hollywo

Family Family Theater Theater Productions Productions

Family Thea

Inspiring and entertaining families through faith-based short films, TV, radio Inspiring and through faith-based short films, TV, and billboards.

Outreach families to Catholics in Hollywood with monthly Inspiring and entertaining entertaining families through faith-based short films, events.

TV, radio radio and and billboards. billboards. Outreach Outreach to to Catholics Catholics in in Hollywood Hollywood with with monthly monthly events. events.

Inspiring and entertaining famil and billboards.www.FamilyTheater.org Outreach to Ca 7201 Sunset Blvd. • Hollywood, CA 90046

www.FamilyTheater.org 7201 Sunset Blvd.www.FamilyTheater.org • Hollywood, CA 90046 • 323-874-6633 www.FamilyTheater.org 7201 7201 Sunset Sunset Blvd.

Blvd. •• Hollywood, Hollywood, CA CA 90046 90046 •• 323-874-6633 323-874-6633

NEW 2017-2018 SEASON!

NEW 2017-2018 SEASON!

SEASON PACKAGES

AVAILABLE NOW! Hollywood Guide • HlfPg Hrz 7.25” x 4.75” • RUN DATE: April 2017

T H E H I T B R O A D WAY M U S I C A L

APRIL 3 - 22, 2018 U S IC IS TH E M ISTIB LE .

S E R IR ORY IS .

TH E STRG ETTAB LE U N FO

MAY 3 - 27, 2018

Photos: Matthew Murphy

JANUARY 10 - MARCH 31, 2018

Ana Villafañe and Original Broadway Company

© Disney

www.

7201 Sunset Blvd. • Ho

MAY 29 - JUNE 17, 2018

JULY 6 - 29, 2018

AUGUST 2 - 26, 2018

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THINGS TO SEE & DO

Old Las Palmas 696 Via Monte Vista Palm Springs, CA

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right in the heart of Hollywood located at 6933 Hollywood Blvd. madametussauds. com/hollywood or call (323)798-1670 FAMILY THEATRE PRODUCTIONS

Operating from its location on Sunset Boulevard near La Brea since its founding in 1974, Family Theatre Productions has produced more than 900 entertaining and inspirational family-oriented programs, resulting in more than 10,000 television and radio broadcasts. Founded by the late Holy Cross Father Patrick Peyton CSC, the motto of the theatre has long been, “A family that prays together stays together.”

Programs produced at the theatre have starred some of Hollywood’s brightest stars, including James Dean and Grace Kelly, and George Lucas had his first film credit as an assistant cameraman with the theatre. For more information on films, broadcasts radio series, awards, student film competitions and many other community activities, please call (323)874-6633.

Family Theatre Productions is located at 7201 Sunset Boulevard, Hollywood, or visit familytheater.org PANTAGES THEATRE HOLLYWOOD

Beautifully restored to its original opulence, the Pantages Theatre is a show in and of itself!

Host of Broadway hits such as “Wicked,” “Annie,” “The Lion King,” as well as some new favorites, like “Hamilton” which is taking residency from August until the end of 2017. The Pantages Theatre caters to all audiences and is truly a gem of Hollywood. It is located at 6233 Hollywood Blvd, near the famous Hollywood and Vine intersection.

For more information, call (323)468-1700 or visit hollywoodpantages.com TCL-CHINESE THEATRE

LAZoo.org

©2017 GLAZA. All rights reserved.

Explore the rainforest, jungle, and savanna… all in the heart of L.A. With immersive exhibits, live presentations and shows, a kids’ play park, a beautiful carousel, and much more, the Los Angeles Zoo is wild fun for the whole family.

Located in Griffith Park. Open daily, 10AM to 5PM. Free and preferred parking available.

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Celebrating its 90th anniversary this year, the Grand opening of the Grauman’s Chinese Theatre in Hollywood was on May 18, 1927, the most spectacular theatre opening in motion picture history.

The film being premiered was Cecil B. DeMille’s the “King of Kings”. Built by theatre entrepreneur Sid Grauman with investments from United Artists and MGM Studios, the theatre was spectacular in its ‘Hollywood-Chinese/Deco’ design. It was at that time the cement ceremonies of placing

the hand and footprints of famous movie stars began. Since then the Grauman’s Chinese Theatre has become the most popular tourist attraction in Los Angeles.

In 2013, the theater’s owners teamed up with TCL, China’s biggest electronics manufacturers, and renamed the TCL-Chinese Theatre. With this partnership, the theatre was completely renovated into an IMAX Theatre with the new Lazer projection system. tclchinesetheatres.com JIMMY KIMMEL LIVE

Live from Hollywood Boulevard at the famous El Capitan Entertainment Center, it’s Jimmy Kimmel Live! This late night talk show features celebrity guest interviews and popular musical acts. The public (ages 18+) is invited to reserve tickets by calling 1-866-JIMMYTIX or by going to jkltickets.com. Jimmy Kimmel Live! Airs every weeknight at 11:35 p.m. (PST) on ABC. GREEK THEATRE

Located in the picturesque setting of Griffith Park, the Greek Theatre is an internationally known venue that presents a wide variety of headline entertainment. The Greek is owned by the City of Los Angeles and was built in 1929 as a part of the Griffith Park development of recreation areas for the people of Los Angeles. The Greek underwent a multi-million dollar renovation in 2006 to restore the original façade for the 75th Anniversary. Since then the Greek continues to be one of the more extraordinary public venues. greektheatrela.com THE HOLLYWOOD PALLADIUM

One of Hollywood’s latest remodeled historic landmarks is the Hollywood Palladium. Opened in 1940 with its signature moderne style, the Hollywood Palladium became a landmark on Sunset Boulevard featuring the best of the big bands and the Swing-music they performed. Since then, the Hollywood Palladium has hosted Jazz concerts, rock concerts, punk rock, heavy metal concerts, orchestra, charity balls, political events and radio broadcasts. In 2007, Live Nation renovated the building and restored its exterior back to the original design. thehollywoodpalladium.com SUNSET BRONSON STUDIOS

Hollywood has always been a film studio town and its tradition continues operating at historic studios in Hollywood. These are the

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With action going on all around—whether it’s actors dressed in period costumes, a full replica of New York City’s boroughs, or a trainer with his screen-stealing stunt dog—the Studio Tour offers a glimpse into a true live-working studio campus. Between the rich history and bustling new productions on the lot, it doesn’t take long to realize: you’re in Hollywood. Beyond the sights and stories, it’s the passion of the Studio Pages, striving to break into a famously completive industry, that truly brings the tour to life and reminds us that Hollywood dreams don’t have to stay on the silver screen.

ParamountStudioTour.com (323) 956-1777

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Directions: US 101 exit Vermont North 1 mile. Travelodge location central to all visitor attractions. Walking distance to major hospitals. Closest Travelodge to downtown Los Angeles. Located close to Metro Red Line Station Vermont & Sunset.

HOLLY W OOD

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1401 N. Vermont Ave. Hollywood, CA 90027

V I S I T O R S V I S I T O R S

& &

A C C O M M O D A T I O N S A C C O M M O D A T I O N S

5 MINUTES FROM UNIVERSAL STUDIOS 5 MINUTES FROM UNIVERSAL STUDIOS

Hollywood Hollywood Plaza PlazaInn Inn

Plaza Inn

•• Spa Spa Suites Suites and and Executive Executive Rooms Rooms available. available.

•• Just 2 Blocks from Hollywood Just 2 Blocks from Hollywood & & Highland, Highland, Walk Walk of of Fame, Fame, Grauman's Grauman's Chinese Chinese Theatre, Theatre, Ripley’s & Wax Museum, Shopping Ripley’s & Wax Museum, Shopping Mall Mall •• Minutes Minutes from from Beverly Beverly Hills, Hills, L.A. L.A. Zoo, Zoo, Farmers Farmers Market, Market, NBC NBC Studios, Studios, Griffith Griffith Park Park & & others others •• Rooms include microfridge, iron, phones, Rooms include microfridge, iron, phones, hi-speed/ hi-speed/ wireless wireless internet, internet, coffee coffee makers, makers, AC, AC, TV TV & & Free Free Movies Movies •• Pool, Pool, Spa Spa & & Restaurant Restaurant on on premises premises

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323.665.5735 323.665.0879 800.578.7878

Hollywood Hotel Occupancy Occupancy Rates Rates 2013 2013

2012 2012

% Change % Change

JAN JAN

73.6% 73.6%

72.9% 72.9%

1.0% 1.0%

FEB FEB

77.2% 77.2%

77.3% 77.3%

-0.1% -0.1%

MAR MAR

83.3% 83.3%

82.4% 82.4%

1.1% 1.1%

APR APR

85.7% 85.7%

85.4% 85.4%

0.4% 0.4%

MAY MAY

78.6% 78.6%

78.7% 78.7%

-0.1% -0.1%

JUN JUN

87.8% 87.8%

88.4% 88.4%

-0.7% -0.7%

JUL JUL

88.1% 88.1%

88.9% 88.9%

-0.9% -0.9%

AUG AUG

90.2% 90.2%

89.6% 89.6%

0.7% 0.7%

SEP SEP

80.6% 80.6%

83.5% 83.5%

-3.5% -3.5%

74.7%

73.8%

1.2%

Please join us for a complimentary OCT 83.6% 85.0% -1.6% OCT seasonal 83.6% -1.6% glass of85.0% wine or seasonal cocktail with a meal per person NOV 74.7% 73.8% 1.2%and

NOV DEC DEC

2011 2011 N. N. Highland Highland Ave., Ave., Hollywood Hollywood CA CA 90068 90068 (323) 851-1800 • (800) 232-4353 (323) 851-1800 • (800) 232-4353 Email: Email: 05491@Hotel.Bestwestern.com 05491@Hotel.Bestwestern.com Mention ad Mention ad for for SPECIAL SPECIAL DISCOUNT DISCOUNT RATES RATES

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Source: Smith Travel Research Source: Smith Travel Research Custom Lodging Report Custom Lodging Report paleyhollywood.com

THINGS TO SEE & DO

small rental studios that have been around since the 1920s and are still in business. The Sunset Bronson Studios originally was the Hollywood home of Warner Bros. Located on Sunset Boulevard since 1920, the Warner studio stayed in Sunset Bronson Studios until the mid-1940s when the studio property became a television lot and later a rental lot. Talkies were born on this lot with the success of “The Jazz Singer” in 1927 and where one of the first studio-owned radio stations (KFWB) was headquartered. In TCL Chinese Theatre TCL Chinese Theatre 1954, KTLA, the former Paramount televiBuilt in by Grauman and host Built in 1927 1927

by Sid Sidon Grauman andWarner host to to sion station located the former many star-studded movie premieres and many star-studded movie premieres and lot and is still there today. The studio was events in early days, events in Hollywood's Hollywood's earlyCapital, days, today today purchased in 2008 by Hudson LLC. The Chinese Theatre still draws the stars The Chinese Theatre still draws the At that time the television shows locatedstars on with its famous footprint ceremonies, a with famous “Divorce footprintCourt”, ceremonies, the lotitsincluded “Judgea tradition that started with Mary Pickford tradition thatJoe started with Pickford Judy”, “Judge Brown” andMary the “Hannah and Douglas Fairbanks in 1927.

Movie and Douglas Fairbanks in 1927.

Movie Montana” show. Currently, the studio is stars are still immortalizing themselves stars are still immortalizing themselves in hosting the continuing shows of “Judgein the forecourt of the theater.

For more inthe forecourt of the theater. For more inJudy”. sgsandsbs.com formation, formation, call call (323) (323) 461-3331 461-3331 or or visit visit www.tclchinesetheatres.com.

SUNSET GOWER STUDIOS www.tclchinesetheatres.com.

Originally, this studio was Columbia Studios, Hollywood & and born at Gower and Sunset Hollywood & Highland Highland andin 1919 when founders were making ‘Poverty-Row’ the Dolby Theatre the Dolby Theatre comedies under the company name of CBC. A A world-famous world-famous tourist tourist destination destination and and aa By 1924, the company became Columbia local hot spot, a highly successful mix local hot spot, a highly successful mix of of shopping, shopping, dining dining and and glamour glamour comes comes alive alive at at Hollywood Hollywood & & Highland.

Highland. The The enentertainment complex features a dramatic tertainment complex features a dramatic central central plaza, plaza, (inspired (inspired by by the the set set of of the the silent movie classic, “Intolerance”) silent movie classic, “Intolerance”) showshowcasing the Hollywood Sign.

Visitors can casingThe the Los Hollywood Sign.and Visitors can Angeles Zoo Botanical take a tour of the home of the Oscars, the take a Gardens tour of is the home of the Oscars, the home to more than 1,100 aniDolby Theatre, which also boasts dozens Dolbymals Theatre, which250 also boastsspecies, dozens representing different of throughout many of which areperformances rare and endangered.

Their of live-theatre live-theatre performances throughout the year.

For more information visit beautiful 113-acres also offer a carousel, the year. For more information play visit www.hollywoodandhighland.com park and Safari shuttle.

Conveniently located www.hollywoodandhighland.com and and in Griffith Park where the I-5 and 134 freeways www.dolbytheatre.com www.dolbytheatre.com

LA ZOO & BOTANICAL GARDENS

S

meet. Plan your visit at lazoo.org

Hollywood Hollywood Bowl/LA Bowl/LA Philharmonic Philharmonic

The The Hollywood Hollywood Bowl Bowl is is host host to to LA’s LA’s best best symphonies, rock concerts, and even symphonies, rock concerts, and even kid’s kid’s events. events. The The variety variety makes makes it it fun fun for for the the entire family!

Create your own picnic entire family! Create your own picnic in in the outdoor setting and enjoy music the outdoor setting and enjoy music under under the the stars. stars. Located Located at at the the world-faworld-famous Hollywood Bowl, is also mous Hollywood Bowl, is also aa museum museum that that features features artifacts artifacts on on the the Hollywood Hollywood Bowl, Bowl, from from photos photos to to programs. programs. For For more more information, call (323) 850-2000 information, call (323) 850-2000 or or visit visit www.hollywoodbowl.com. www.hollywoodbowl.com.

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Hollywood Hollywood Sign Sign

One One of of the the most most recognizable recognizable images images in in

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Pictures. At first they were considered a small under-funded film company until they hired a young but experienced director by the name of Frank Capra. Capra produced and directed some of Columbia’s most important and award-winning films such as “It Happened One Night,” making the company competitive with the major studios at that time. Later Columbia produced such classics as “From Here to Eternity” with Frank Sinatra, “On the Waterfront” with Marlon Brando, and "The Bridge On the River Kwai" among many others. In 1951, Columbia’s ‘Screen Gems’ became a television arm of the company producing such shows as “Father Knows Best”, “The Partridge Family”, “Bewitched”, “I Dream of Jeannie” and “The Monkees”. By 1970, the Columbia Gower Street studio was sold and became the Sunset-Gower Studios leasing space to various motion picture and television producers. In recent years, the studio has hosted the “Arsenio Hall Show”, “Dexter”, “Let’s Make a Deal” and other popular shows. sgsandsbs.com ROOFTOP CINEMA CLUB

Rooftop Film Club at The Montalbán movie event has become a staple of Hollywood’s culture scene. The exciting outdoor film experience shows classic, cult and recent film releases and promises an alternative movie experience allowing you to enjoy the very best of film under Hollywood’s bright sky. Film lovers are able to lounge on comfy chairs and watch their favorite movies on the big screen. rooftopcinemaclub.com/los-angeles

DOME ENTERTAINMENT CENTER Dome Entertainment Center is an iconic entertainment destination home to the Cineramadome.

Cineramadome is a historic landmark theater located in the heart of Hollywood on Sunset Boulevard between Vine St. and Ivar Ave. Tourist and locals frequently visit the center to catch a movie at the state-of-the-art 14-screen Arclight Theater or to enjoy one of the inviting dining experiences offered by the center. Stella Barra offers artisanal pizzas in a spacious and rustic-chic environment, which is located next to the widely popular Veggie Grill. Blue C Sushi operates a modern self-serve styled sushi restaurant. Non-dining attractions include new tenant Salon Republic which will be opening towards the end of year, where beauty trends and styles are created to inspire; The Body Factory which focuses in holistic wellness, neighbored by the posh tanning salon At the Beach. Also, encompassing the second floor is 24 Hour Fitness Super-Sport where members and visitors can enjoy the great amenities the club has to offer to get their heart pumping and muscles burning.

6360 Sunset Blvd., Hollywood, California 90028 A development by: Robertson Properties Group 120 N. Robertson Blvd., Los Angeles, CA 90048 Phone: (310) 652-3620 Fax: (310) 652- 8538

WARNER BROS. STUDIO TOUR HOLLYWOOD

Warner Bros. Studio Tour Hollywood offers film fans a glimpse of real sets and soundstages where the greatest names in entertainment made history as they touch, tour and explore the iconic 110-acre film studio that brought “Argo” and “Ocean’s Eleven” to the big screen. From “The Big Bang Theory” to “Friends,” the Studio Tour takes guests behind the camera for a revealing look at how the magic is made. Warner Bros.

Studio Tour Hollywood is open daily and closed on Christmas Day. Reservations are recommended and all children eight years or older are welcomed. Tickets are $62 per person and can be purchased online at www.wbstudiotour.com or by calling 818-977-TOUR (8687) H H

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THE HOLLYWOOD WALK OF FAME

WALK IN THE PATH OF FAMOUS STARS T

he world-famous Hollywood Walk of Fame was originally conceived in 1953 by the Hollywood Chamber of Commerce. The public sidewalk boasts celebrity stars cemented on either side of Hollywood Boulevard from Gower to La Brea, and Vine Street between Yucca and Sunset Boulevard. These five-pointed stars made of terrazzo and brass, the ceremonies, and the adoring fans have made the Hollywood Walk of Fame the premier destination it is today.

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Stars inducted in late 2016 and 2017 include Kathy Bates, Usher, Kevin Hart, Allison Janney, Clarence Avant, Toshiro Mifune, Lee Daniels, Ryan Reynolds, Viola Davis, Amy Adams, New Edition, Brett Ratner, Adam Levine, George Segal, Haim Saban, Elvis Duran, Gary Sinise, Chris Pratt, Wolfgang Puck, and a double star ceremony for Goldie Hawn and Kurt Russell.

New stars continue to be dedicated at the rate of about two each month, with ceremonies drawing crowds of admiring fans to share the moments with their favorite stars. Hollywood Chamber of Commerce President and CEO Leron Gubler has presided over more than 250 ceremonies. “I have the distinct honor of emceeing the ceremonies since the passing of our great Honorary Mayor Johnny Grant,” said Gubler. “I hope he is watching us with a smile as we continue his hard work.”

The star ceremonies attract media coverage from all over the world and are responsible for bringing millions of tourists to Hollywood annually to see its world-famous Walk. Ana Martinez, aka Stargirl, Producer of the Walk of Fame ceremonies for about 30 years, has produced more than 700 ceremonies. “It has been a lifetime of working with Hollywood’s biggest stars and I love it,” she said.

Nominating someone for a star is as simple as can be! The Walk of Fame Committee asks for a completed nomination application, and a commitment to sponsor the star should their celebrity be selected.

Also, celebrities must sign off and agree to the nomination should someone put one forward. Anyone can nominate their favorite celebrity, including a fan. The Walk of Fame categories include Motion Pictures,

SAGAFTRA.org 2/8/17 3:10 PM

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HONDA OF HOLLYWOOD Honda of Hollywood is a family owned and operated business serving the community since 1937. Starting out at their current location as a body shop, they are one of the original Honda Motorcycle (1961) and automobile (1970) dealerships in the country.

Honda of Hollywood offers new and used automobiles for sale and lease, parts and accessories, service departments featuring express service and a collision repair center on site. For a friendly, no hassle experience, visit them at Honda of Hollywood. They offer special pricing to Hollywood chamber members. Call Today!

6511 Santa Monica Blvd.

Hollywood, CA 90038 (323) 466-3247 • (800) 371-3718 hondaofhollywood.com

Television, Radio, Recording and Live Performance. Each year, the Committee receives an average of 300 nominations and selects approximately 20-24 names for insertion into the world-famous Walk. Honorees are announced in June and have two years to have their star dedication ceremonies.

“The Walk of Fame Committee continues to select an elite group of personalities to become our newest Walk of Famers and these star ceremonies help make Hollywood the most famous community in the world!” said Martinez.

Whether strolling down the path of celebrity stars, or experiencing a live star ceremony, the public sidewalk is open around the clock, 365 days! There are no admission tickets or fees to experience the star-studded sidewalk. There are many more ceremonies to come! The Walk of Fame ceremonies are free and open to fans and the public. Early arrival is suggested.

The ceremonies are announced and live streamed exclusively on the official website www.walkoffame.com for those who cannot attend and can be seen by fans around the world. You can follow our Walk of Fame and the Hollywood Chamber of Commerce on social media for updates or read about Ana’s shenanigans behind the scenes of the Walk of Fame on Twitter @Wofstargirl.

Experience the Hollywood Walk of Fame today. Download the app for iPhones and Android devices at officialhollywoodwalkoffameapp.com.

Can anyone imagine what Hollywood would be like without the Walk of Fame? H

Bill Robertson & Sons Inc. 6511 Santa Monica Blvd., Hollywood, CA 90038

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AUTOMOTIVE PASSIONS FROM LUXURY AND CLASSIC TO SPORTY AND UNIQUE

In Hollywood, especially, the car you drive is an L.A. form of self expression. You are what you drive—or at least THINK you are. Luxury, classic, sporty, convertible, customized, pink, orange or simply in black color, you can see all sorts of head-turning cars in Hollywood. Cars, cars, everywhere.

But as they say, beauty is more than skin deep and our relationship with the automobile is profound.

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he movies and the automobile rose almost simultaneously in popularity and the Hollywood town-scape was developed and laid out with both the automobile and streetcar in mind. However, by the late 50s, the car was king and both Sunset and Hollywood Boulevards were filled with teenage cruising depicted in the film “American Graffiti.”

In 1938, sportsman Bill Robertson’s body shop did a brisk business on Santa Monica Boulevard near Wilcox. A motorcycle enthusiast, in the late 50s his preferred ride was a Honda motorcycle and he opened a dealership. When Honda introduced its auto line, Robertson became one of the nation’s first Honda dealers. According to grandson, Don Robertson, it was the energy crisis of the mid-70s that helped Japanese cars, and in particular, the Honda brand, become a viable alternative to U.S. models due to their fuel efficiency.

Today, Bill Robertson’s legacy continues. Honda of Hollywood has continued to grow through the years with both its auto

and motorcycle business flourishing. “A lot has changed since those early years,” said Robertson. “We were all on a first name basis, knew everyone in the company.” The Robertson name is legend as several branches of the family run Honda dealerships throughout the region.

Much has changed since then, but like so many Hollywood innovations, it was here that the U.S. presence for Honda began.

The rest, as they say, is history.

When KTLA, the late Johnny Grant and parade entrepreneur Bill Lomas joined forces to recreate the Hollywood Christmas Parade in 1978, Bill’s connection with local car clubs gave car owners a chance to show off their prized possessions. That tradition continues today thanks to Associated Television International that now produces the parade. Each year, while Hollywood celebrates the holidays, it also gives homage to the automobile as a parade of celebrities ride the parade route atop of an impressive display of classic cars,

THIS IS HOLLYWOOD, WHERE THE CAR YOU DRIVE IS A FORM OF SELF EXPRESSION. along with bands, mega balloons and equestrian teams.

And if all this history is not enough, imagine touring or just driving around Hollywood in a Maserati. If that’s not quite your style, how about zipping around town in a Zipcar vehicle. Just hop in and go—no hassles, no garage just freedom. Or, for the celebrity experience, a sleek black limousine is yours for the night, just add champagne. Who’s to know that it’s not you who owns the Maserati or aren’t an A-list star out for the evening? After all, this is Hollywood where the car you drive is a form of self expression. H

Bill Robertson & Sons Inc. 6511 Santa Monica Blvd., Hollywood, CA 90038 Family owned and operated since 1937

• New & Used Automobiles • Collision Repair Center • Parts & Accessories • Service Department Call Today!

(323)466-3247 • (800)371-3718 Special pricing for Hollywood Chamber Members.

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SHOPPING SEE IT, BUY IT, ENJOY IT! TREAT YOURSELF LIKE A STAR

From luxury brands to hand-crafted personalized gifts, you can find anything that you want in Hollywood. And when it comes to shopping, Hollywood offers something for everybody. To be sure, walking our famed boulevard is always an entertaining and interesting excursion with stores offering an eclectic assortment of wares to amuse and tempt.

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visit to one of Hollywood's most prominent attractions, the iconic Hollywood & Highland Center at that intersection is an experience in itself.

Designed around a playful courtyard, the three story entertainment, dining and shopping complex is inspired by the Babylon scene from the D.W. Griffith 1916 silent film Intolerance. Follow the “Road to Hollywood� artwork embedded

SHOPPING

in concrete and read true stories about being discovered in Hollywood, or go up to the third level for one of the best views of the Hollywood Sign. Shop at the many stores from fanciful kiosks in the courtyard to Louis Vuitton or Forever 21. If you have time and it’s not Oscar® or award season, take a tour of the Dolby Theatre, home to the Academy Awards©.

An added bonus to shopping at Hollywood & Highland™ is the Elephant Card which offers great savings, services and special offers. Parking is plentiful with a great rate with validation.

Nearby you’ll find fun gift shops at Madame Tussauds Hollywood and the TCL Chinese Theatre IMAX. And if it’s shoes you’re after, another block to the Hollywood Galaxy should be your destination. Across the street, more shopping for clothing at H&M. But if your sweet tooth is calling, be sure to stop at Ghirardelli Soda Fountain and Chocolate Shop.

If you have the time, enjoy the walk down to the world-famed intersection of Hollywood & Vine. At this end of Hollywood, you’ll find everyone’s favorite market, Trader Joe’s, and nearby a Bed Bath & Beyond and a Walgreens like none other.

Don’t worry about the ride back; hop on a train at one of Hollywood's three subway stations which cost only $1.75 (less for seniors), across from the Pantages Theatre (almost in the lobby of the W Hotel), and you’ll be whisked right back to Hollywood & Highland or to the next stop at Universal City where CityWalk with more fun,

shopping and restaurants awaits.

Of course there’s a lot more shopping to be found in Hollywood’s core area, but that’s for another day.

If you want to do your shopping with your fingers, you’ll find the perfect gift for the person who has everything—their own Hollywood “Walk of Fame” replica star, and a variety of Hollywood and Walk of Fame related gifts ranging from the officially-licensed canvas prints of the Hollywood Sign at hollywoodsignphotos. com to personalized Walk of Fame plaque at giftoffame.com. H

BEST VIEW OF HOLLYWOOD SIGN | DOLBY THEATRE TCL CHINESE THEATRES | WALK OF FAME SHOPS. DINING. CINEMAS.

#hollywoodandhighland

HOLLYWOODANDHIGHAND.COM

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HOLLYWOOD ED LEARN, EXPERIENCE AND LIVE HOLLYWOOD

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n 2009 the Hollywood Chamber of Commerce along with the Hollywood Property Owners Alliance (HPOA) launched the Hollywood ED initiative - a working group of over 20 Hollywood trade schools dedicated to branding Hollywood as an education destination with ties to the entertainment industry and the arts.

Hollywood ED member schools meet periodically to discuss issues of mutual concern. The Hollywood ED working group is chaired by Jon Clayden of Emerson College.

Hollywood ED recently launched their discount card program, an opportunity for local businesses to partner with post-secondary institutions here in Hollywood. As a benefit provided to students for free, this card gives them access to discounts throughout various establishments throughout Hollywood.

To learn more about this program and how to become involved, visit the Hollywood ED website www.hollywoodchamber. net/Hollywood-Ed. For further information on Hollywood ED please contact the Chamber’s Vice President of Public Policy, Nicole Shahenian at Nicole@hollywoodchamber.net. H

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American Academy of Dramatic Arts 1336 N. La Brea Ave. Hollywood, CA 90028 (323)464-2777, (323)464-1250 www.aada.edu

The American Musical and Dramatic Academy 6305 Yucca Street, Los Angeles, CA 90028 323-469-3300, 323-469-5246 www.amda.edu

Elegance International 6767 Sunset Blvd., Los Angeles, CA 90028 (323)871-8318 www.ei.edu Emerson College 5960 West Sunset Blvd., Los Angeles, CA 90028 323.952.6411 www.emerson.edu/ela

International Dance Academy Hollywood 6755 Hollywood Blvd., Ste 200 Los Angeles, CA 90028 (323)463-8865 www.idahollywood.com Kings Education 1555 Cassil Place, Los Angeles, CA 90028-7105 (323)963-5311, (323)963-5288 www.kingseducation.com

The Los Angeles Film School 6363 Sunset Boulevard, Hollywood, CA 90028 (323)860-0789 www.lafilm.edu The Los Angeles Recording School 6690 Sunset Blvd., Hollywood, CA 90028 323-464-5200 www.larecordingschool.com

Los Angeles Center of Photography 1515 Wilcox Ave., Los Angeles, CA 90028 (323)464-0909, 323-464-0906 https://lacphoto.org/

Los Angeles City College 855 N. Vermont Ave., Hollywood, CA 90029 (323)953-4000, (323)953-4009 www.lacitycollege.edu

Musicians Institute 6752 Hollywood Blvd., Hollywood, CA 90028 323-462-1384, (323)462-1575 www.mi.edu SAE Institute of Technology 6700 Santa Monica Blvd.

Los Angeles, CA 90038 323-466-6323, (323)466-6321 http://usa.sae.edu/campuses/losangeles/ The Second City Hollywood 6560 Hollywood Blvd.

Hollywood, CA 90028-6217 323-464-8542 www.secondcity.com

Stella Adler Academy of Acting & Theatres - Los Angeles 6773 Hollywood Blvd Fl 2 Hollywood, CA 90028-4623 (323)465-4446 www.stellaadler-la.com Theatre of the Arts 1536 N Highland Ave. Los Angeles, CA 90028-6111 (323)463-2500 www.toa.edu

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HEALTH+WELLNESS LOOKING GOOD AND FEELING GREAT IN HOLLYWOOD

When in Hollywood, do what the locals do… simply enjoy the nice weather and all the wellness benefits it offers. Look and feel great! Whether in flip flops, walking shoes, hiking atop the hills, or spending time with loved ones or a furry pet, the most famous town helps you look and feel your best in no time. The locals are self-conscious about connecting - with nature and with themselves.

They seek optimum lifestyle, and exercise. Here, people eat healthy and are conscious of what’s on their bodies and what they put in them as well.

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ollywood’s farmers markets offer fresh produce directly from the growers and the market on Ivar between Hollywood and Sunset boulevards is the granddaddy of them all. For more than 25 years, the Hollywood Farmers’ Market continues to be the place to be on Sunday

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mornings between 8 a.m. and 1 p.m. with more than 10,000 shoppers buying fresh fruit and vegetables, handcrafted art, and fresh flowers. If you miss a Sunday, don’t worry. You can stop by Plummer Park for Monday’s market. You don’t want to miss the Original Farmers Market at the Grove,

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a true landmark-et! Since 1934, this market the Grove now operates seven days a week.

With more than 100 shops, restaurants, and grocers, you will certainly leave with something in your hand.

Because this is Hollywood, there’s a gym or spa on every corner. Residents

We are committed to being the difference

and tourists alike can enjoy manicures and pedicures. They do bootcamps, spinning, boxing, cardio, Zumba, yoga to keep fit and fend off wrinkles, bulges, tires and flab.

YMCA Hollywood also offers residents the equipment and facilities they need to reach their wellness goals and boasts a fitness center with exercise, yoga and Pilates studios, boxing and cardio rooms, weight rooms and more.

If stress is an issue, people can go to a day spa for peace, tranquility and being kneaded, crunched, massaged and manipulated in hopes to relax their cares away.

Bliss Spa at W Hotel or Balance Spa at Loews Hollywood Hotel are among the many oasis of tranquility available throughout the area.

Whether it’s an invigorating morning walk along the stars on the world-famous sidewalk or jog or an after-dinner stroll, Hollywood’s boulevards and neighborhoods are also only a step away. With close proximity to the Hollywood Hills and hillside streets, heartbeats and spirits are elevated. One can

CHA Hollywood Presbyterian Medical Center has been committed to serving the Hollywood and surrounding multicultural communities with quality medical and nursing care since 1924. With more than 500 physicians representing nearly every specialty, the hospital has been a leading healthcare provider recognized for its quality, innovative care provided in a compassionate manner.

OUR SERVICES

 Cardiology &

Cardiovascular Surgery  Cancer Detection

 Neonatal ICU

 Neuroscience, Neurology

& Neurological Surgery

 Chalet (Sub Acute Long

Term Care Unit)

 Orthopedics & Surgery

 Emergency Services,

including Pediatrics  Imaging Services

 Acute and Sub-acute

Rehabilitation & Physical Therapy

 Maternity Services

 Surgical Services

 Pediatric Services

1300 North Vermont Ave. Los Angeles, CA 90027 (213) 413-3000 www.hollywoodpresbyterian.com GeneralHospital_ChamberAd_v7 17_113.indd 1

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Distinctive Residential Settings | Chef-Prepared Dining and Bistro Premier Health and Wellness Programs | Award-Winning Memory Care Professionally Supervised Therapy and Rehabilitation Services

The Community Built for Life.® belmontvillage.com BURBANK | ENCINO | HOLLYWOOD HILLS RANCHO PALOS VERDES | WESTWOOD | THOUSAND OAKS Winner of the Argentum 2016 Best of the Best and George Mason University Healthcare Awards for the Circle of Friends© memory program for Mild Cognitive Impairment

RCFE Lic 197608468, 197608466, 197608467, 198601646, 565801746, 197608291 © 2016 Belmont Village, L.P.

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enjoy miles of trails in Griffith Park around the historic Hollywood Reservoir, or everyone's favorite—Runyon Canyon. Armed with water bottles filled with an array of waters, vitamin-flavored, electrolyted, often led by faithful canine companions, people are off and running almost everywhere.

Hollywood also has several easily accessible world class medical care facilities to keep residents in tip-top shape including Cedars-Sinai, one of the largest nonprofit academic medical centers in the U.S., Southern California Hospital Hollywood, Kaiser Permanente Los Angeles Medical Center, Children’s Hospital of Los Angeles, Hollywood Presbyterian Medical Center, and Providence Saint Joseph Medical Center.

Each of these facilities are known for offering excellent care and state-of-the-art facilities, and with thousands of area residents employed, this incomparable collection of medical facilities is one of Hollywood’s major economic engines.

Since 1924, Hollywood Presbyterian Medical Center has been helping residents with their routine healthcare needs as well as highly complex diagnosis and treatments and offers comprehensive services ranging from emergency care to orthopedic surgery and cancer care to highly specialized fetal surgery and comprehensive cardiac care.

Kaiser Permanente’s Sunset Blvd. Medical Center recently completed an extensive expansion featuring patient amenities and state-of-the-art diagnostic technology, and this location is one of 14 serving Southern California’s 3-million members. U.S. News and World Reports recently ranked it the 16th best hospital in California and also named it “high-performing” in 12 specialties, including cancer care and cardiology and heart surgery.

With Kaiser Permanente Los Angeles Medical Center and Children’s Hospital of Los Angeles (CHLA) almost within shouting distance, Sunset and Vermont is ground zero for medical care with both of these facilities serving patients from throughout the area.

Both Children’s Hospital and Kaiser have just completed multi-million dollar expansions.

Founded in 1901, CHLA is the first and largest pediatric hospital in Southern California and one of 10 children’s hospitals in

HOLLYWOOD IS THE PLACE TO BE WHEN IT COMES TO LIVING A TRUE WELLNESS LIFESTYLE. the U.S. It is also the only one on the West Coast included in the prestigious U.S. News and World Report Honor Roll. It is home to The Saban Research Institute, and is also one of America’s premier teaching hospitals through its affiliation since 1932 with USC’s Keck School of Medicine. Each year CHLA serves 107,000 children.

Providence Saint Joseph Medical Center also has a lot to offer residents and is known for its state-of-the-art technology and high quality, compassionate care. Staying true to the founding mission of serving the poor and the vulnerable, the facility serves the area with a full spectrum of services and leading edge diagnostics and treatment. Providence Saint Joseph also provides outpatient health centers, numerous outreach programs and clinics serving those in need, hospice and home care, and more.

Many area seniors are also keeping health and wellness a part of their daily lives, and are moving into facilities like Belmont Village Hollywood Hills as their needs change. With assisted living and memory care options, Belmont Village offers the perfect blend of comfort, care and active living with chef-prepared dining options, a fitness center and more.

When it comes to health and wellness, there’s literally something for everybody in Hollywood. With a mind-boggling array of personal care, exercise, senior centers and residential facilities, youth recreation centers, parks, and three farmers markets for fresh produce, Hollywood is THE place to be when it comes to living a true wellness lifestyle. H

PAID ADVERTISEMENT

Get to Know Providence Saint Joseph Founded in 1943, Providence Saint Joseph has an “art of healing” philosophy representing a fusion of art and science that encompasses the mind, body and spirit of each patient. Our 431- bed acutecare medical center has a medical staff composed of nearly 800 physicians.

Providence Saint Joseph Medical Center has been named among the top 5% of hospitals in the nation for clinical excellence in the nation 3 years in a row (2014-2016).

Movement Disorders Center offering deep brain stimulation and a nationally-certified Primary Stroke Center, and the new Cusumano Family Neuroscience Outpatient Center, a CARF-Accredited Rehab Unit.

NEUROSCIENCES AND ACUTE REHABILITATION SERVICES The Hycy & Howard Hill Neuroscience Institute offers a Neurovascular Center, including Neurointerventional Radiology, a

REGIONAL CANCER CNTERS At the Roy and Patricia Disney Family Cancer Center, our advanced technologies combined with complementary therapies provide a level of customized treatment

HEART AND VASCULAR INSTITUTE Providence Heart and Vascular Institute is a leading provider of heart and thoracic services, with more than 2,600 cardiovascular and thoracic inpatients each year.

available in only a few of the country’s leading centers.

WOMEN’S SERVICES Providence Women’s Services features Southern California’s most advanced diagnostic technology, maternity suites and neonatal intensive care unit (NICU).

SURGICAL SERVICES Providence Surgical Services features some of the most advanced technology in the San Fernando and Santa Clarita Valleys – including the da Vinci Si™ Surgical System – and provides a full spectrum of conventional and minimally invasive surgical services.

Providence Saint Joseph Medical Center 501 S. Buena Vista Street Burbank, CA 91505 www2.providence.org (818) 843-5111

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THE HOLLYWOOD COMMUNITY & BUSINESS PROFILE

A FOCUS ON HOLLYWOOD’S AMAZING COMEBACK THROUGHOUT THE PAST 20 YEARS

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elcome to the most comprehensive statistical profile of Hollywood that has ever been completed, courtesy of the Hollywood Chamber of Commerce!

Hollywood is more than just a brand or the symbol of the entertainment industry.

It is a real community, with all of the issues that are faced by any city. The information in this profile tells the story of its amazing comeback throughout the past 20 years. With billions of dollars of investment improving Hollywood, we believe it has a bright future – not only as the place dreams are made, but as a community in which to live and work.

Because this is one of the most famous communities in the world and the entertainment heart of the City of Los Angeles, one would think that it would be easy to gather demographic data on Hollywood. While a great deal of data exists for Los Angeles, it is unfortunately not broken down by

community. Generally, demographic data is only reported for incorporated cities.

Hollywood was its own city from 1903 to 1910, when it annexed to Los Angeles.

Although there were many benefits of joining the city, getting accurate statistical data was not one of them.

As one of the hottest real estate markets in Los Angeles, there has been an increasing demand for accurate information about Hollywood. With that in mind, the Board of Directors of the Hollywood Chamber committed to gathering data that would be useful for both businesses and residents.

Data included in this report was provided from Beacon Economics’ Economic Trends in Hollywood: 2015 Report, Nielsen 2017 Pop-Facts, the Los Angeles Tourism & Convention Board’s 2013 Hollywood Visitor Profile, and from data that the Chamber itself tracks.

Of course, when you are not an actual incorporated city, it is important to define boundaries that would make sense. We determined that the most useful boundaries be those identified and accepted by the City as the Hollywood Community Plan area. This is the area generally bounded by Mulholland Drive on the north, Hyperion on the east, Melrose on the south, and the adjacent cities of West Hollywood and Beverly Hills to the west. H

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A POSITIVE FORCE IN THE COMMUNITY

BY LERON GUBLER

PRESIDENT & CEO HOLLYWOOD CHAMBER OF COMMERCE

ESSEX HOLLYWOOD AT 6250 SUNSET BLVD.

What a difference 25 years makes! With all of the development occurring in Hollywood today, it is easy to forget how far we have come. Twenty years ago, after several decades of decline, many had given up on Hollywood and some feared that it would be impossible to turn the community around.

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he one organization which did not munity for a feasibility study required give up and worked tirelessly to find to move forward. By 1986, the City had a way to reinvigorate the community approved the Hollywood Redevelopment was the Hollywood Chamber of Commerce.

Plan, a 1,107-acre district within the heart Founded in 1921, the Chamber has been a of Hollywood. Over the years, the CRA strong advocate for Hollywood. proved catalytic in getting several key The Hollywood Walk of Fame was actually projects underway. a Chamber marketing idea in the 1950s to In 1972, the Chamber urged that the help prevent Hollywood’s decline, which planned subway connect Downtown and proved remarkably successful, but which, the Valley with a route up Vermont Ave. in and of itself, did not revitalize Hollywood. and through Hollywood. The Chamber By the early 1980s, it appeared that a more organized program was needed and the Chamber pursued having central Hollywood declared a redevelopment district. Councilwoman Peggy Stevenson supported the idea, but was unable to devote any time to it due to that year's reelection campaign. In 1983, the Chamber held a kick-off DREAM HOTEL event at the Brown Derby, and RECENTLY OPENED AT 6417 SELMA in short order was able to raise AVE. $150,000 from the business com38 I

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lobbied for years for this route before it was finally adopted. When subway construction began in 1992, the Chamber volunteered to host weekly meetings between METRO representatives and businesses that were impacted along the construction route to resolve problems. The Chamber convinced the agency to fund security patrols along Hollywood Blvd. to increase safety, and also created an Adopt-a-Block program, encouraging major corporations to contribute to the upkeep of the Boulevard. The Hollywood Beautification Team provided the labor.

In 1995, a developer approached Council member Jackie Goldberg about redeveloping the struggling Galaxy Shopping Complex on Hollywood Blvd. The developer said he wanted to see evidence that the business community was supportive and would commit to clean up the area. The Councilwoman approached the Chamber and asked that it lead a drive to create a

HOLLYWOOD CENTRAL PARK business improvement district (BID). The effort was launched at a meeting in the Academy Room of the Roosevelt Hotel and $62,000 was raised for the needed study.

The Chamber later led the difficult petition drive to secure signatures from more than 50 percent of property owners. The result was the creation of the Hollywood Entertainment District (HED) in 1996.

The HED and other subsequent BIDs that have been formed have had an enormous impact on improving the community.

Intent on changing perceptions, the Chamber began holding the precursor to its annual Hollywood Economic Development Summit in 1994. In the first year, the most positive thing the Chamber could tout was the new In ‘n Out Burger on Sunset Blvd. Today, by contrast, there are numerous developments to showcase. The Chamber tracks all significant development projects in Hollywood and publishes the popular annual Economic Development Update, summarizing details on what is in the pipeline.

The Chamber continues to advocate on issues which it believes will improve Hollywood’s business climate. The idea for

HOLLYWOOD CENTRAL PARK WILL TRANSFORM THE COMMUNITY WITH GREEN SPACE ON TOP OF THE HOLLYWOOD 101 FREEWAY

the proposed Hollywood Freeway Cap Park was incubated by the Chamber. A proposal by the City to lease out Hollywood’s public parking garages for 50 years was defeated due to Chamber opposition. Chamber members were concerned that a long-term lease would lead to exorbitant parking rates, which would kill retail businesses.

The Chamber has also been a strong advocate for an updated Hollywood Com-

munity Plan, believing it only makes sense to direct future development into the core downtown area of Hollywood while preserving residential neighborhoods.

For nearly 100 years, the Hollywood Chamber of Commerce has been working to promote and enhance the business, cultural and civic well-being of Hollywood.

That will continue to be our mission as Hollywood faces an even brighter future. H

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THE COMMUNITY HOLLYWOOD IS 200,000 RESIDENTS STRONG AND GROWING

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hen people think of Hollywood, they usually think of the entertainment industry and not the community. However, Hollywood is a real, living, breathing community. With more than 200,000 residents, if it were its own city, Hollywood would be among the largest in Los Angeles County. With a high educational level of attainment, Hollywood residents are interested in their community and involved in civic affairs. Here is a snapshot of Hollywood - the community.

POPULATION 2017 ESTIMATED POPULATION BY AGE

POPULATION

Age 0 to 4

7,651

3.69%

2022 Projection

214,158

Age 5 to 9

8,336

4.02%

2017 Estimate

207,211

Age 10 to 14

7,556

3.65%

2010 Census

199,190

Age 15 to 17

4,694

2.27%

2000 Census

208,497

Age 18 to 20

4,957

2.39%

Growth 2017-2022

3.35%

Age 21 to 24

7,902

3.81%

Growth 2010-2017

4.03%

Age 25 to 34

44,110

21.29%

Growth 2000-2010

-4.46%

Age 35 to 44

39,049

18.85%

Age 45 to 54

31,282

15.10%

Age 55 to 64

23,943

11.55%

Age 65 to 74

15,385

7.42%

Age 75 to 84

8,371

4.04%

Age 85 and over

3,975

1.92%

Age 16 and over

182,132

87.90%

Age 18 and over

178,974

86.37%

Age 21 and over

174,017

83.98%

Age 65 and over

27,731

13.38%

2017 HOLLYWOOD POPULATION AGE 2017 Estimated Median Age

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Less than 9th Grade

15,042

9.06%

Some High School, no diploma

10,112

6.09%

High School Graduate (or GED)

24,535

14.77%

Some College, no degree

30,673

18.46%

Associate Degree

10,052

6.05%

Bachelor’s Degree

53,688

32.32%

Master’s Degree

14,142

8.51%

Professional School Degree

6,141

3.70%

Doctorate Degree

1,730

1.04%

2017 ESTIMATED POPULATION BY SEX 39.7

2017 Estimated Average Age

EDUCATION (FOR AGE 25 AND OVER)

Male

108,329

52.28%

Female

98,882

47.72%

2 0 1 7 -2 0 1 8 H O L LY W O O D G U I D E

HOUSEHOLDS 2017 ESTIMATED HOUSEHOLDS BY HOUSEHOLD INCOME Less than $15,000

16,502

16.51%

$15,000 to $24,999

11,895

11.90%

$25,000 to $34,999

9,911

9.91%

$35,000 to $49,999

12,065

12.07%

$50,000 to $74,999

15,879

15.88%

$75,000 to $99,999

9,914

9.92%

$100,000 to $124,999

6,660

6.66%

$125,000 to $149,999

4,063

4.06%

$150,000 to $199,999

4,227

4.23%

$200,000 to $249,999

2,276

2.28%

$250,000 to $499,999

3,794

3.80%

$500,000 or more

2,780

2.78%

2017 Estimated Average Household Income 2017 Estimated Median Household Income

2017 ESTIMATED OWNER-OCCUPIED HOUSING UNITS BY VALUE $300,000-$399,999

630

3.10%

$84,696

$400,000-$499,999

1,121

5.52%

$49,515

$500,000-$749,999

3,338

16.44% 19.11%

$750,000-$999,999

3,881

2017 ESTIMATED HOUSEHOLD EMPLOYED POPULATION AGE 16 AND OVER BY OCCUPATION

$1,000,000 or more

10,828

Blue Collar

11,740

9.97%

White Collar

80,352

68.26%

2017 Estimated Median All OwnerOccupied Housing Value

Service & Farm

25,621

21.77%

53.33%

$1,000,001

HOUSEHOLDS 2022 Projection

103,876

2017 Estimate

Private Mailboxes With Real Street Address.

Package Notification Shipping & Packing Services Domestic & International

99,966

2010 Census

95,196

2000 Census

94,039

Growth 2017-2022

3.91%

Growth 2010-2017

5.01%

Growth 2000-2010

1.23%

Printing Binding Laminating Posters Postcards Mailers & Banners.

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TOURISM

THE TOURISM SECTOR CONTINUES TO GROW

H

ollywood is the epicenter of tourism in Los Angeles. Each year, millions of visitors (both local and from around the world) descend on Hollywood to experience the historic movie capital of the world and its many attractions. With new hotels under construction and on the drawing boards, and exciting new visitor experiences being planned at nearby Universal Studios, Hollywood faces a bright future in tourism. Here is a quick profile of the people who are coming to visit.

HOLLYWOOD VISITOR INFORMATION Using data from two visitor profiles studies commissioned by Los Angeles Tourism and Convention Board (Los Angeles 2013 Active Leisure Visitor Profile and the 2013 Hollywood Visitor Profile), estimates were made of the number of annual visitors and total number of annual visits to Hollywood.

ANNUAL VISITATION

NUMBER OF UNIQUE VISITORS

AVERAGE NUMBER OF VISITS

NUMBER OF VISITS

Hollywood hotel guests

655,000

4.1

2,685,000

Overnight visitors (excluding Hollywood hotel guests)

3,713,000

1.8

6,684,000

Day Visitors

1,767,000

1.4

2,546,000

TOTAL

6,135,000

1.9

11,915,000

VISITOR PLACE OF RESIDENCE

NUMBER OF UNIQUE VISITORS

% OF TOTAL

1,263,000

20.6%

827,000

13.5%

Other U.S.

1,747,000

28.5%

International

2,298,000

37.5%

TOTAL

6,135,000

100%

Los Angeles County Other SoCal

Hollywood “visitor” does not include those working or living in Hollywood but does include other Los Angeles County residents and those visiting Los Angeles from outside of Los Angeles County.

HOTEL OCCUPANCY AND RATES

2013

2014

CHANGE (%)

197.8

220.8

+11.6

HOLLYWOOD Average Daily Rate ($) Occupancy (%)

81.7

82.2

+0.6

Revenue per Available Room ($)

161.6

181.4

+12.2

LOS ANGELES COUNTY Average Daily Rate ($) Occupancy (%) Revenue per Available Room ($) Source: PKF. Data year-to-date through September 2014.

42 I

H O L LY W O O D C H A M B E R O F C O M M E R C E

H

2 0 1 7 -2 0 1 8 H O L LY W O O D G U I D E

168.0

180.1

+7.2

81.5

83.4

+2.3

136.9

150.2

+9.7

HOLLYWOOD HOTEL GUESTS: AVERAGE ROOM RATE

The survey indicates the average room rate for visitors staying in a Hollywood hotel. International visitors appear to be more likely to stay in economy priced hotels/motels.

EAST HOLLYWOOD BUSINESS IMPROVEMENT DISTRICT

Source: L.A. Tourism & Convention Bureau

Domestic Excluding L.A. County

International

Over $250

15.2%

8.1%

$201 to $250

15.2%

5.1%

$151 to $200

26.1%

18.2%

$101 to $150

28.3%

26.3%

Under $100

15.%

42.4%

Mean

$177.74

$126.96

46

99

Sample Size

The East Hollywood Business Improvement District (EHBID) was initially established in 2007 for a five-year period ending in 2012, to improve the commercial area of East Hollywood through various programs and services designed to increase the commercial activity of the District. In 2011, the EHBID completed the city-mandated renewal process, successfully extending the BID for an additional 10-year period through 2021. The Hollywood Chamber of Commerce manages the EHBID. To date, the EHBID has painted over hundreds of the lampposts along Vermont Avenue, making them a consistent shade and with graffiti resistant paint. In addition, the EHBID will begin repairing the most hazardous sections of the sidewalk along Vermont Ave. and make repairs to have all of the sidewalks throughout the EHBID be safe, uniform, and clean. Additionally, the EHBID has planted over 100 trees along Vermont Ave. between Santa Monica and Sunset. The new trees replaced Chitalpa and Fruitless Olive trees which were found to be an inappropriate tree species for the area and consequently were doing poorly. New tree species planted by the EHBID included Canary Island Pines, Australian Willows, and Chinese Pistache. Once mature, the trees will provide improved shade for pedestrians as well as a fresh look to the streetscape.

At the end of 2016, the EHBID completed the first phase of its project to install traffic medians along Vermont Ave. The EHBID’s Vermont Ave. medians project was selected as one of the funding recipients through the highly competitive Metro Call for Projects process, as a way to calm traffic and enhance the pedestrian experience in this highly traveled area of the city. During the initial phase of the project, four medians were installed. Additional two medians will be constructed under the second phase of the project for a total of six medians which will stretch from Hollywood Blvd. to Santa Monica Blvd. The area of Vermont Ave. encompasses several major hospitals, two Metro stations, LA City College, the Braille Institute, religious institutions, many small business, and residents, making it a busy corridor for pedestrians and motorists alike.

For further information on the work of the EHBID please visit the BID’s website at www.ehbid.org or contact EHBID Executive Director, Nicole Shahenian at Nicole@ EHBID.org.

Invested In Hollywood LeFrak has been invested in Hollywood for many years. In 2007, we purchased 7060 Hollywood Blvd and fully renovated the property creating a beautiful new Class A office building. 7060 Hollywood won the BOMA Greater Los Angeles 2013 Outstanding Building of the year (TOBY) Award for commercial properties of 100,000 – 249,999 sq ft. The TOBY Awards Program has been identified as the most prestigious of its kind in the commercial real estate industry. This exemplifies the commitment LeFrak has to Hollywood.

LeFrak is a preeminent, family-owned property company committed to community development and long term ownership. These principles, consistently applied, have strengthened and deepened the expertise that supports the company’s real estate leadership for over a century. LeFrak entered the Los Angeles market beginning in 2007 and has invested in and continues to own a dozen substantial commercial and residential properties located in the Los Angeles area, including Koreatown, Hollywood, Beverly Hills and Malibu.

To learn more about LeFrak ,please visit LeFrak.com

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TOURISM DAILY SPENDING IN HOLLYWOOD The typical visitor reported a daily spend of $156.46 while in Hollywood, which covered the cost of 2.2 persons.

Therefore it is estimated that each visitor spends $71.12 daily in Hollywood. Chart at right shows mean averages of visitors questioned at each of these venues.

Daily Spending by all respondents in Hollywood per Travel Party (Excluding Lodging).

Source: L.A. Tourism & Convention Board

Hollywood Hotels

All Hotels

Other Los Angeles Hotels

All Private Residence

All Day Tripper

Lodging

$169.23

$0.00

$0.00

$0.00

$0.00

Restaurants & Dining

$85.07

$73.99

$67.47

$47.40

$55.05

Retail Store Purchases

$58.05

$61.54

$60.82

$40.66

$44.55

Entertainment, Sightseeing & Activities

$51.11

$40.99

$33.78

$25.63

$27.69

Gas, Parking & Local Transportation

$17.53

$17.87

$17.52

$11.34

$15.13

Spa/Groom/ Health club

$0.00

$0.00

$0.00

$0.28

$0.09

Other

$2.52

$1.31

$0.72

$0.95

$0.79

Mean (per travel Party)

$383.50

$195.69

$180.31

$126.27

$143.29

Mean (per person)

$174.32

$88.95

$81.96

$57.40

$65.18

Sample Size

182

527

278

128

660

ACTIVITIES IN HOLLYWOOD Dining in restaurants (61.2%), Sightseeing (55.9%), Shopping (54.4%) and the Hollywood Walk of Fame (52.9%) are the most popular activities of all respondents. Chart at right shows breakdown by specific area of origin.

Los Angeles Southern County California

H O L LY W O O D C H A M B E R O F C O M M E R C E

H

International

Dining in Restaurants

52.9%

61.3%

67.0%

61.2%

General Sightseeing/ Photo Taking

27.4%

42.3%

60.4%

73.1%

Shopping

40.9%

49.6%

56.3%

62.3%

See the Hollywood Walk of Fame

23.6%

35.8%

59.7%

69.9%

Visit Attraction(s)

19.2%

32.1%

48.3%

65.7%

People-watching

36.5%

38.0%

41.0%

38.0%

Visit Museum or Gallery

12.5%

19.0%

22.9%

27.4%

Attend a TV Show Taping

23.1%

19.0%

27.1%

8.2%

Go to bars/ nightlife activities

13.5%

20.4%

17.7%

19.8%

Take a guided sightseeing tour

1.0%

5.8%

17.0%

24.3%

Take pictures with/of costumed characters

3.4%

9.5%

13.5%

15.0%

See a movie

13.0%

12.4%

7.6%

10.8%

Attend a scheduled live performance

10.6%

12.4%

10.40%

6.3%

Attend a festival or special event

9.6%

9.5%

4.5%

4.5%

Visit a spa and/ or health club

0.5%

1.5%

1.7%

1.3%

Source: L.A. Tourism & Convention Board

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Other Domestic

2 0 1 7 -2 0 1 8 H O L LY W O O D G U I D E

VISITOR PLACE OF RESIDENCE In total, nearly 80 percent of visitors to Hollywood live outside Los Angeles County, including 37.5 percent who are international visitors. Among non-local visitors, the percent of International visitors is almost half (47%) clearly showing that Hollywood is a key factor in attracting International visitors to Los Angeles.

EXPECTATIONS OF HOLLYWOOD EXPERIENCE While the majority consider their Hollywood experience to have “met their expectations” (68.1%), over one fifth of visitors reports that their experience actually “exceeded their expectations” (21.7%)

TOTAL TIME SPENT IN HOLLYWOOD AREA Putting the arrival and expected departure data together, a clear majority of Hollywood visitors (excluding hotel guests) expected to spend more than 4 hours in the area (65.2%). The average visitor expected to spend 5.2 hours in Hollywood.

Time Spent in Hollywood (excluding Hollywood Hotel Guests)

RESIDENCE Question: Which of the following best describes where you live?

Source: L.A. Tourism & Convention Board

Source: L.A. Tourism & Convention Board

Los Angeles County

Source: L.A. Tourism & Convention Board

Southern California

Other Domestic

International

Exceeded Expectations

18.3%

22.1%

26.4%

20.0%

Met Expectations

75.0%

71.3%

64.1%

66.1%

Less Than Expected

6.7%

6.6%

9.5%

13.9%

Sample Size

208

136

284

375

TLC CHINESE THEATRE

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DEVELOPMENT HOLLYWOOD’S BOOM IS ATTRACTING MANY TO THE TECH OPPORTUNITIES AND URBAN LIFESTYLE

H

ollywood has become one of the hottest development markets in Southern California. With more office space under construction than any place else in Los Angeles County, the entertainment industry is moving back to its historic roots. Thousands of new residential units are attracting young Millennials and tech savvy residents who want to live in an urban setting close to work and mass transit. Take a look at the business profile of Hollywood.

PRIVATE EMPLOYMENT IN HOLLYWOOD BY INDUSTRY Hollywood Employment (000s)

Growth 2012-13 Hollywood (%)

Growth 2012-13 County (%)

Location Quotient (County = 1)*

Leisure and Hospitality

16.4

Health Care

13.7

+2.0

+5.4

1.9

+9.2

+37.7

Information

1.2

10.9

+2.2

+0.9

2.8

Retail Trade

7.4

-1.7

+1.5

0.9

Professional, Science, Tech, and Management

6.0

+1.0

+4.5

0.9

Education

3.2

-1.3

+2.6

1.5

Admin Support

2.7

-8.2

+4.8

0.5

Financial Services and Real Estate

2.2

+6.1

+0.2

0.5

Wholesale Trade

1.6

+5.8

+2.8

0.4

Transport/Warehouse

0.9

+3.7

+1.5

0.3

NR/Construction

0.7

+2.8

+6.0

0.3

INDUSTRY

Durable Goods

0.6

-7.3

+0.1

0.1

Total Private

71.4

+2.4

+3.0

—

Source: California Employment Development Department. * A higher Location Quotient indicates that employment in an industry is more concentrated in Hollywood than in Los Angeles County. Information from 2013.

HOLLYWOOD TOP EMPLOYERS COMPANY

# OF EMPLOYEES

COMPANY

# OF EMPLOYEES

Children's Hospital of Los Angeles

5,700

Trailer Park

556

Kaiser Permanente Hospital

5,400

Los Angeles Gay & Lesbian Center

546

Universal Studios, Inc.

5,000

J 2 Global, Inc.

500

Paramount Pictures

4,000

W Hotel

400

Sunset Gower/Sunset Bronson Studio

2,500

Roosevelt Hotel

399

Los Angeles City College

1,383

Loews Hollywood Hotel

385

Hollywood Presbyterian Medical Center

1,200

Technicolor

375

Live Nation

1,000

Capitol Records

250

Netflix

900

The Home Depot

250

The Prospect Studios

850

KTLA

250

CBS at TV City

700

Amoeba Music

229

Viacom

700

Southern California Hospital of Hollywood

158

The Original Farmers Market

600

* Includes employees, clients, and tenants housed on-site and seasonal variations in employment.

46 I

H O L LY W O O D C H A M B E R O F C O M M E R C E

H

2 0 1 7 -2 0 1 8 H O L LY W O O D G U I D E

PRIVATE SUBSECTORS IN HOLLYWOOD

PRIVATE SECTOR ANNUAL WAGES BY INDUSTRY

Employment (000s)

Employment Annual Growth (%)

Average Wage ($000s)

Food and Drinking Places

12.2

+0.9

19.8

Motion Picture and Sound

8.0

+2.6

Hospitals

7.0

Professional and Technical Services

5.4

Educational Services

3.2

-1.3

Nursing Facilities

3.1

-0.2

SUBSECTOR

INDUSTRY

Growth Growth Hollywood Average 2012-13 2012-13 vs.

Wage Hollywood County County ($000s) (%) (%) (%)*

Information

127.8

-0.3

-2.2

129.3

126.2

Prof, Sci, Tech & Mgmt.

91.9

+2.0

-2.3

102.6

+11.6

73.3

Wholesale Trade

65.2

-3.4

-0.3

111.8

+1.5

94.4

Fin. Svcs. & Real Estate

59.1

-4.8

-0.3

67.7

Health Care

54.6

+3.6

-21.5

134.4

44.5

Education

44.5

-3.2

+1.0

87.7

32.4

Construction

40.2

+5.9

+0.4

68.3

Durable Goods

35.9

+6.8

+0.3

59.9

Transport/ Warehouse

34.6

+3.0

+2.8

59.6

Retail Trade

31.9

+1.2

-0.2

99.6

Admin Support

29.6

-0.3

-1.4

81.1

Leisure & Hospitality

29.2

-3.6

-3.0

87.0

TOTAL PRIVATE

57.8

+0.3

-1.3

107.6

Administrative Service

2.7

Membership Association and Organization

2.0

+6.9

42.0

Ambulatory Services

1.9

+2.8

47.8

Performing Arts & Spectator Sports

1.8

+6.9

91.8

-8.2

Source: California Employment Development Department. Information from 2013.

29.6

Source: California Employment Development Department. *This figure measures the sector’s average annual wage in Hollywood relative to the sector’s average annual wage in Los Angeles County. Information from 2013.

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DEVELOPMENT VACANCY RATE

35

40

34

39

33

38

32

37

31

36 Q2-10

Q2-11

Q2-12

Q2-13

Los Angeles County

Q2-14

Hollywood Region (Annual $ per SF.)

Los Angeles County (Annual $ per SF.)

OFFICE RENT Q1-09 TO Q3-14

Q2-09

Demographic information in this section was provided

by Beacon Economics.

Hollywood Region

20.0

20.0

15.0

15.0

Hollywood Region (%)

Los Angeles County (%)

HOLLYWOOD MULTI-FAMILY RESIDENTIAL PROJECTS. UNITS COMPLETED 2003-2016

Currently (2017) there are 2,783 units under construction. This information provided by Hollywood Chamber of Commerce.

RETAIL VACANCY RATES Q1-09 TO Q3-14

6.06.0 6.0 6.0

6.06.0 6.0 6.0

4.04.0 4.0 4.0

4.04.0 4.0 4.0

2.02.0 2.0 2.0

2.02.0 2.0 2.0

0.00.0 0.0 Q1-09 Q1-09Q1-10 Q1-10 Q1-11 Q1-11 Q1-12 Q1-12 Q1-13 Q1-13 Q1-14 Q1-14 0.0

0.00.0 0.0 0.0

Q1-09 Q1-10 Q1-10 Q1-11County Q1-12 Q1-09 Q1-11 Q1-12 Los Los Angeles Angeles County Los Angeles County Los Angeles County

Q1-13 Q1-14 Q1-13 Q1-14 Hollywood Hollywood Region Region Hollywood Region Hollywood Region

Greater Hollywood Region (%)(%) Greater Hollywood Region Greater Hollywood Region (%) Greater Hollywood Region (%)

8.08.0 8.0 8.0

LosLos Angeles County (%)(%) Angeles County Los Angeles County (%) Los Angeles County (%)

8.08.0 8.0 8.0

Source: REIS

48 I

H O L LY W O O D C H A M B E R O F C O M M E R C E

125125 125 125 100100 100 100 75 75 7575 50 50 50 50 25 25 2525 0 0 2006 2007 2007 2008 2008 2009 2009 2010 2010 20112011 20122012 20132013 20142014 0 0 2006

20062007 20072008 2008 2009 20092010 2010 2011 2011 2012 20122013 20132014 2014 2006 Residential Residential Non-Residential Non-Residential Residential Non-Residential Residential Non-Residential Source: Los Angeles City Department of Building and Safety. Note: Fiscal Year 2005-06 to FY2013-14

RETAIL RENT Q1-09 TO Q3-14 32 32 3232

42 42 4242

31 31 3131

41 41 4141

30 30 3030

40 40 40 40

29 29 2929

39 39 3939

28 28 38 38 Q2-09Q2-10 Q2-10 Q2-11 Q2-11 Q2-12 Q2-12 Q2-13 Q2-13Q2-14 Q2-14 3838 2828Q2-09 Q2-09 Q2-10 Q2-10 Q2-11 Q2-12 Q2-13 Q2-13 Q2-14 Q2-09 Q2-11 Q2-12 Q2-14 Los Los Angeles Angeles County County Hollywood Hollywood Region Region Los Angeles County Hollywood Region Los Angeles County Hollywood Region

Source: REIS H

2 0 1 7 -2 0 1 8 H O L LY W O O D G U I D E

Hollywood Region (Annual $ per SF.)SF.) Hollywood Region (Annual $ per Hollywood Region (Annual $ per SF.) Hollywood Region (Annual $ per SF.)

2,474 2,474 Leisure Leisure andand Hospitality Hospitality 1,9185.0 1,9182,474 2,474 Leisure and Hospitality Health Health Care Care Leisure Hospitality 5.0 and 997 997 1,918 Health Care Prof, Prof, Sci, Sci, Tech, Tech, and and Mgmt Mgmt Q1-09 Health Q1-10 Care Q1-11 Q1-12 Q1-13 Q1-14 1,918 662 662997 997 Prof, Sci, Tech, and Mgmt Information Information Prof, Sci, Tech, and Mgmt Los Angeles Hollywood Region 410 662 410 662 Information Wholesale Wholesale Trade Trade County Information 384 384 410 Wholesale Trade Admin Admin Support Support 410 Wholesale Trade 381 381 384 Admin Support Other Other Services Services 384 Admin Support 332 381 Other Services Retail Retail Trade Trade 332 381 Other Services 216 332 Retail Trade 216 Education Education 332 Retail Trade 141 216 Education 141 Transport/Warehouse Transport/Warehouse 216 Education 70 Transport/Warehouse NR/Construction NR/Construction 70 141141 Transport/Warehouse NR/Construction Non-Durable Non-Durable Goods Goods32 707032 NR/Construction 263226 Non-Durable Goods Fin.Fin. Svcs.

Svcs. andand Real Real Estate Estate32 Non-Durable Goods Fin. Svcs. and Real Estate 2626 Fin. Svcs. and Real Estate JOBS JOBS GAINED/LOST GAINED/LOST 0 0 5005001,000 1,0001,500 1,500 2,000 2,000 2,500 2,500 JOBS GAINED/LOST 500 1,000 1,000 1,500 1,5002,000 2,0002,500 2,500 Source: California Employment Development Department JOBS GAINED/LOST 00 500

BUILDING PERMIT VALUES IN HOLLYWOOD

$ Million $ Million $ Million $ Million

10.0

LosLos Angeles County (Annual $ per SF.)SF.) Angeles County (Annual $ per Los Angeles County (Annual $ per SF.) Los Angeles County (Annual $ per SF.)

10.0 EMPLOYMENT CHANGE, HOLLYWOOD, 2010-2013

BUSINESS RESOURCE TELEPHONE NUMBERS Abandoned Vehicles

(800)222-6366

Animal Regulation

SABAN Free Clinic L.A. Youth Network My Friend’s Place Salvation Army

(888)452-7381

Assessor, L.A. County

(213)974-3211

(323)653-1990 (323)467-8466 (323)908-0011 (323)960-0640

Attorney General’s Office Complaints & Inquiries

(800)952-5225

Library (Hollywood)

(323)856-8260

Better Business Bureau

(310)945-3166

(213)972-2971 (213)344-5701 (213)484-3403 (213)473-0476

Chamber of Commerce

(323)469-8311

City Clerk General Information

(213)978-1043

Los Angeles Police Department Hollywood Division Northeast Division Rampart Division Wilshire Division

Consumer Affairs (L.A. County)

(213)974-1452

Metro (Metropolitan Transportation Authority)

(213)626-4455

Convention & Visitors Bureau/Visitors Information

(213)624-7300

Planning Department (L.A. City)

(213)482-7077

Economic Development Corporation of L.A. County

(213)236-4800

Post Office

(800)275-8777

Street Lighting

(213)847-1459

Street Maintenance

(213)847-2999

Transportation Temporary Parking Signs

(213)485-2298

Walk of Fame Information

(323)469-8311

Building and Safety

(888)524-2845

Filming Offices FilmL.A., Inc. (City/County) California Film Commission

(213)977-8600 (323)860-2960

Hollywood Entertainment District

(323)463-6767

Homeless Services Children of the Night Covenant House Gay & Lesbian Community Services Center

(818)908-4474 (323)461-3131 (323)993-7400

Water and Power (DWP) Customer Service Conservation Information

(800)342-5397 (800)827-5397

The Hollywood Guide and Business Profile is a publication of the Hollywood Chamber of Commerce. For more information about the Hollywood Chamber of Commerce, or about doing business in the Hollywood community, please call the Hollywood Chamber of Commerce between the hours of 9 a.m. and 5 p.m. Monday through Friday, at (323)469-8311 or visit www.hollywoodchamber.net. ©2017 All rights reserved. Printed in U.S.A.

GOVERNMENT OFFICIALS LOCAL OFFICIALS Eric Garcetti City of Los Angeles Mayor 200 North Spring Street, Room 303 Los Angeles, CA 90012 Tel: (213) 978-0600 Fax: (213) 978-0750 Email: mayor.garcetti@lacity.org Website: lamayor.org Mitch O’Farrell City of Los Angeles Councilmember, District 13 200 North Spring Street, Room 480 Los Angeles, CA 90012 Tel: (213) 473-7013 Fax: (213) 473-7734 Email: councilmember.ofarrell@ lacity.org Website: www.cd13.com District Office 1722 Sunset Blvd Los Angeles, CA 90026 Tel: (213) 207-3015 Fax: (213) 207-3031 David Ryu City of Los Angeles Councilmember, District 4 200 N. Spring Street, Room 425 Los Angeles, CA 90012 Phone: (213) 473-7004 Email: david.ryu@lacity.org Website: davidryu.lacity.org

Hollywood Field Office 6501 Fountain Avenue Los Angeles, CA 90028 Phone: (323) 957-6415 Sheila Kuehl County of Los Angeles Supervisor, Third District 821 Kenneth Hahn Hall of Administration 500 W. Temple St. Los Angeles, CA 90012 Tel: (213) 974-3333 Email: sheila@bos.lacounty.gov Website: supervisorkuehl.com

STATE OFFICIALS Jerry Brown Governor, State of California State Capitol Building, Suite 1173 Sacramento, CA 95814 Tel: (916) 445-2841 Fax: (916) 558-3160 Website: www.gov.ca.gov Kevin de León California Senate President pro Tempore State Senate, District 24 State Capitol, Room 205 Sacramento, CA 95814 Tel: (916) 651-4024 Fax: (916) 651-4924 Website: sd24.senate.ca.gov

District Office: 1808 W. Sunset Blvd.

Los Angeles, CA 90026 Tel: (213) 483-9300 Fax: (213) 483-9305 Ben Allen California State Senate, District 26 State Capitol, Room 5072 Sacramento, CA 95814 Phone: (916) 651-4026 Fax: (916) 651-4926 Website: sd26.senate.ca.gov District Office 2512 Artesia Blvd., #320 Redondo Beach, CA 90278-3279 Tel: (310) 318-6994 Fax: (310) 318-6733 Richard Bloom State Assembly, District 50 State Capitol P.O. Box 942849 Sacramento, CA 94249-0050 Tel: (916) 319-2050 Fax: (916) 319-2150 Website: a50.asmdc.org District Office: 2800 28th Street, Suite 105 Santa Monica, CA 90405 Tel: (310) 450-0041 Fax: (310) 450-6090 Laura Friedman State Assembly, District 43

State Capitol P.O. Box 942849 Sacramento, CA 94249-0043 Tel: (916) 319-2043 Fax: (916) 319-2143 Website: a43.asmdc.org District Office: 300 East Magnolia Boulevard Suite 504 Burbank, CA 91502 Tel: (818) 558-3043 Fax: (818) 558-3042 Adrin Nazarian State Assembly, District 46 State Capitol P.O. Box 942849 Sacramento, CA 94249-0046 Tel: (916) 319-2046 Fax: (916) 319-2146 Website: a46.asmdc.org District Office 6150 Van Nuys Blvd.

Suite 300 Van Nuys, Ca 91401 Tel: (818) 376-4246 Fax: (818) 376-4252

Website: www.harris.senate.gov District Office: 312 N. Spring Street, Suite 1748 Los Angeles, CA 90012 Tel: (213) 894-5000 Fax: (202) 224-0357 Dianne Feinstein U.S. Senate 331 Hart Senate Office Building Washington, DC 20510 Tel: (202) 224-3841 Fax: (202) 228-3954 Website: feinstein.senate.gov District Office 11111 Santa Monica Boulevard, Suite 915 Los Angeles, CA 90025 Tel: (310) 914-7300 Fax: (310) 914-7318

FEDERAL

Adam Schiff U.S. Congress, District 28 2372 Rayburn HOB Washington D.C. 20515 Tel: (202) 225-4176 Fax: (202) 225-5828 Website: schiff.house.gov

Kamala D. Harris U.S. Senate 112 Hart Senate Office Building Washington, D.C. 20510 Tel: (202) 224-3553 Fax: (202) 224-2200

District Office 245 E. Olive Ave., Suite 200 Burbank, CA 91502 Tel: (818) 450-2900 (323) 315-5555 Fax: (818) 450-2928

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H O L LY W O O D C H A M B E R . N E T

I 49

THE DOME

6360 Sunset Blvd., Hollywood, California 90028

 ARCLIGHT CINEMAS (323) 464 - 1478 www.arclightcinemas.com



STELLA BARRA PIZZERIA (323 )301 - 4001 www.stellabarra.com

 VEGGIE GRILL

(323) 962 - 3354 www.veggiegrill.com

 24 HOUR FITNESS

 AT THE BEACH

 Salon Republic

 BLUE C SUSHI

(323) 461 - 2024 www.24 hourfitness.com

Coming Soon! www.salonrepublic.com

(323) 469 - 8267 www.atbtanning.com

(323) 391 - 2241 www.bluecsushi.com

A Development by

120 N. Robertson Blvd, Los Angeles, CA 90048 Phone: (310) 652-3620 Facsimile: (310) 652- 8538

LET US ROLL OUT THE RED CARPET FOR YOU! IT’S NOT JUST AN EVENT SPACE - IT’S AN EXPERIENCE! Located in the heart of Hollywood across the street from the Dolby Theatre, Hollywood & Highland, and the world-famous Walk of Fame, the Hollywood Museum offers your guests a once in a lifetime experience.

The art-deco Penthouse Ballroom is complete with lounge seating areas, eight 65" flatscreen TVs, in-house kitchen/ prep area, and more. Perfect for your special event!

SEE 10,000 AUTHENTIC SHOWBIZ TREASURES SHOWCASING 100 YEARS OF HOLLYWOOD!

www.TheHollywoodMuseum.com 1660 N Highland Ave. at Hollywood Blvd.

Hollywood, CA 90028 Open Wednesday - Sunday • 10 a.m. to 5 p.m.

323-464-7776