2016 Hollywood Guide by Creative By Design

EMERGING HOLLYWOOD

TREAT YOURSELF

S H O P P I N G L O CA L

T H I N G S TO S E E & D O

HOLLYWOOD Guide BUILDING AN URBAN VILLAGE

ARTS & ENTERTAINMENT

2016-2017 EDITION • A PUBLICATION OF THE HOLLYWOOD CHAMBER OF COMMERCE

D O O W E Y L L O H ROFIL P

AL TIC TIS UNITY A T ’S S OMM BER HE C HAM OF T C THE RVIEW OVE

G SEE PA

E 37

OUTLOOK CONTINUED GROWTH

6201 Hollywood Blvd.

Hours 5AM to Midnight â&#x20AC;˘ (323) 536-9220 www.dunkindonuts.com

When the sun sets on Hollywood, our historic 65-acre lot grows dark and—some would say—rather mysterious. Welcome to the Paramount After Dark Tour. This unique experience begins with a toast at dusk in the Studio Tour Center. From there, an experienced tour host will lead you through the moonlit lot on foot, allowing you to enter exclusive areas never before seen by the public. As your voyage takes you deeper into the fascinating history of Paramount, you will find yourself in vast sound stages, vintage film vaults, and the hidden passageways of our legendary studio. Witness the birthplace of the industry’s greatest innovations and rediscover the pioneers of filmmaking, whose triumphs earned Paramount the title of the first and last major film studio in Hollywood. We’ll provide the flashlights, but you must bring your own sense of adventure.

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T H E

H O L L Y W O O D

G U I D E

10 BUILDING A BETTER NEIGHBORHOOD

HOLLYWOOD COMMUNITY & BUSINESS PROFILE

14 THINGS TO SEE AND DO

38 ABOUT THE PROFILE

22 HOLLYWOOD WALK OF FAME

40 THE CHAMBER OF COMMERCE

26 AUTOMOTIVE PASSIONS

42 THE COMMUNITY

44 TOURISM

FEATURES 06 HOLLYWOOD - STILL MAKING HISTORY

DEPARTMENTS

48 DEVELOPMENT

30 SHOPPING

BUSINESS DIRECTORY

32 HOLLYWOOD ED 34 HEALTH + WELLNESS

55 BUSINESS DIRECTORY

53 BUSINESS RESOURCES TELEPHONE NUMBERS

70 CHAMBER MEMBER INDEX

54 LOCAL GOVERNMENT OFFICIALS

7018 Hollywood Blvd., Hollywood, CA 90028 Tel: 323-469-8311 | Fax: 323-469-2805 hollywoodchamber.net

HOLLYWOOD CHAMBER OF COMMERCE STAFF Leron Gubler

President & CEO Kaylee Kiecker

Executive Vice President Ana Martinez

Vice President of Media Relations / Producer, Hollywood Walk of Fame Nicole Shahenian

Vice President of Governmental Affairs Marlene Panoyan

Director of Communications/Social Media J.J. Connaughton

Director of Membership Sales

75 WHO'S WHO DIRECTORY 80 DISPLAY ADVERTISER INDEX

Vivian Kish

Executive Assistant Kristine Chong

Marketing Coordinator Monique Barbell Membership Services Coordinator

PROJECT MANAGEMENT BY CHAMBER MARKETING PARTNERS

CMP

President & CEO

Ed Burzminski

Generating substantial non-dues revenues for chambers through publications. www.chambermarketingpartners.com 800.428.1798, ext.101

PRODUCTION Kim Lewis

Graphic Design, Creative By Design Chris Picknally

Creative Director / Project Manager Nyla Arslanian

Writer, Editor for Discover Hollywood Magazine Cover Image Illustration by Shimahara Illustration Courtesy of Kilroy Realty Corporation

ADVERTISING SALES Michelle Haskell, Senior Sales Account Executive J.J. Connaughton, Director of Membership Sales

SHUTTERSTOCK

Â©2016 Hollywood Chamber of Commerce. All rights reserved. Reproduction of any portion of this publication without written permission from the Chamber is forbidden. The information in this directory is gathered and carefully compiled to ensure maximum accuracy. However, because the completeness and accuracy of the information cannot be guaranteed, the Hollywood Chamber of Commerce cannot accept responsibility for omissions or errors.

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FROM THE CHAIR

SOARING WITH THE EAGLES It is an honor for me to serve as Chair of the Board of the Hollywood Chamber of Commerce this year. As an immigrant, I would never have imagined that this honor would have been mine – to lead the chamber in the most famous community in the world. And yet, here I am, showing that the American dream is indeed real. I have chosen as my theme for the year “Soaring with the Eagles”, because I have the opportunity to serve with so many community leaders who are the “eagles” of Hollywood. Many residents and businesses can recall how bad things were in our community 20 years ago. The renaissance of Hollywood since then has been nothing short of remarkable. It would not have happened without a lot of hard work and private sector involvement. The public sector set the stage by bringing the subway to Hollywood, and the Community Redevelopment Agency paved the way using taxincrement funds to stimulate development. However, it was the investment by the private sector that made the difference. First, we had property owners and stakeholders agree to be self assessed through the formation of business improvement districts to address the problems of safety and cleanliness. This was followed by developers who were willing to take a chance on Hollywood. The first was a company out of Canada by the name of TrizecHahn, that developed the Hollywood & Highland complex and brought the Academy Awards back to Hollywood. In the subsequent years, more than $4-billion in private investment has poured into Hollywood in the form of new hotels, restaurants, mixed-use housing projects, retail developments and office buildings. These projects have brought new energy and jobs to our community, and have improved the quality of life for our residents. Of course, much work remains to be accomplished and there are tough issues to address where we do not have a consensus – such as homelessness and how and where development should occur. Hollywood would not have become the worldwide symbol of the entertainment industry if it had not been for outstanding past leaders in this community. I have been impressed with the caliber of the people in Hollywood today – both business and residential leaders – committed to protecting and perpetuating its fame while building a better Hollywood. Let’s work together to find answers to the challenges we face today and to build for an even better tomorrow.

Fariba Kalantari, DDS Chair of The Board

Hollywood Chamber of Commerce

HOLLYWOOD CHAMBER OF COMMERCE OFFICERS 2016-2017 Dr. Fariba Kalantari, Chair of the Board Famous Hollywood Dental Care Jeff Zarrinnam, Senior Vice Chair Hollywood Hotel Fabio Conti, Vice Chair Fabiolus Cucina Bill Roschen, Vice Chair Roschen Van Cleve Architects Carole Sarian, Vice Chair The CrisCom Company Donelle Dadigan, Treasurer Hollywood Museum/Max Factor Bldg. Nicole Mihalka, Secretary JLL Beth Marlis, Immediate Past Chair Musicians Institute

EXECUTIVE COMMITTEE DIRECTORS AT LARGE Chris Barton..................................... Hudson Pacific Properties, Inc. Heather Cochran..................................................Television Academy Mitchell Nedick............................................................ The CW Network Mark Panatier.................................................. A.F. Gilmore Company Marty Shelton............... NAI Capital Commercial Real Estate, Inc.

HOLLYWOOD CHAMBER OF COMMERCE BOARD OF DIRECTORS 2016-2017 Homer Alba..............................Hollywood Forever Cemetery Sholeh Assil................................................................... U.S. Bank Paul Audley............................................................. FilmL.A., Inc. Cindy Braun..........................................Paley Center for Media Patty Brunton.........................................................j2Global, Inc. Alton Butler............................................................Line 204, LLC Susan Cabral-Ebert........................Local 706 IATSE Make-Up Artists & Hair Stylists Vin Di Bona...................................FishBowl Worldwide Media Catherine Farrell................. Kaiser Permanente Los Angeles Medical Center Group John Gallogly..........................................................Theatre West Michael Gargano...................................Argent Ventures, LLC Tari Garza........................................................ Universal Studios Dwayne Gathers......................................... Gathers Strategies Michael Gonzales................................... Gonzales Law Group John Goodwin................................................... Author Services Howard Green.......................................... Walt Disney Studios Mike Harriel.................... Southern California Gas Company Sharon Keyser............................................Paramount Pictures Melissa Logan..................................................... Amoeba Music John Lyons.....................................................Avalon Hollywood Brandon Mason.................................................... Avison Young Francis Park................................................. Park & Velayos LLP Stan Savage...................................................... A.F. Gilmore Co. David Simon................................................. Kilroy Realty Corp. Michelle Sobrino.............................................................. Variety Gary Taglyan...................................Taglyan Cultural Complex Doug Troy...................................................................Trailer Park

HOLLYWOOD CHAMBER OF COMMERCE HONORARY BOARD MEMBERS Brian Johnson.....................................................................................Loews Patti MacJennett.....................................L.A. Tourism & Conv. Board Kerry Morrison..................... Hollywood Property Owners Alliance Amir Sedadi..................................................................................IPS Group

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LET US ROLL OUT THE RED CARPET FOR YOU! IT’S NOT JUST AN EVENT SPACE - IT’S AN EXPERIENCE! Located in the heart of Hollywood across the street from the Dolby Theatre, Hollywood & Highland, and the world-famous Walk of Fame, the Hollywood Museum offers your guests a once in a lifetime experience.

SEE 10,000 AUTHENTIC SHOWBIZ TREASURES SHOWCASING 100 YEARS OF HOLLYWOOD!

www.TheHollywoodMuseum.com 1660 N Highland Ave. at Hollywood Blvd. Hollywood, CA 90028 Open Wednesday - Sunday • 10 a.m. to 5 p.m. 323-464-7776

STILL MAKING HISTORY

HOLLYWOOD'S PROGRESS HAS ALWAYS BEEN ROOTED IN THE EFFORTS OF ITS CHAMBER OF COMMERCE BY NYLA ARSLANIAN EDITOR OF DISCOVER HOLLYWOOD MAGAZINE

ollywood has a rich and glorious history beginning with the Spanish settlers, whose large cattle ranchos had been created by Royal land grants and a lucrative leather and tallow industry. As Los Angeles grew with the arrival of the railroad in the late 19th century, the Cahuenga Valleyâ&#x20AC;&#x2122;s orchards were planted with lemon groves, pineapples and melons. The roots of the Hollywood Chamber of Commerce can be traced back to the bucolic days when Hollywood was an agricultural community populated with gentleman farmers, melon fields and lemon groves. At the turn of the 20th century, the village of Hollywood was agitated over three pressing questions which the Cahuenga Valley Improvement Association could not solve: 1.) Hollywood streets were not getting attention, 2.) there was a growing sentiment for prohibiting alcohol and 3.) the lack of school facilities. It was decided that a cooperative organization was needed to assist in adjusting many local matters and engaging public opinion. Thus, a Board of Trade was created and ultimately through its activities Hollywood was incorporated. Its open meetings and annual banquets helped bring the village people together and community improvement became contagious. 6 I

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LOOKING DOWN HOLLYWOOD BOULEVARD FROM THE INTERSECTION OF CAHUENGA BOULEVARD, HOLLYWOOD PHOTO COURTESY OF THE UNIVERSITY OF SOUTHERN CALIFORNIA LIBRARIES

STREETCAR AT THE JUNCTION OF SUNSET BOULEVARD AND GARDNER STREET IN HOLLYWOOD, 1948

H O L LY W O O D STILL MAKING HISTORY

PHOTO COURTESY OF UNIVERSITY OF SOUTHERN CALIFORNIA LIBRARIES

On November 14, 1903 the incorporation of the City of Hollywood was approved with a vote of 88 for and 77 against. Independence and city-hood would be short lived. Hollywood’s city government during this period was economical and efficient as well as thoroughly democratic. Schools and streets were made possible and the community kept up with rapid growth and economic development. However, Hollywood’s population had become too dense to depend on cesspools and septic tanks. Annexation to the City of Los Angeles assured drainage through the city’s outfall sewer and water from the Owens River basin. Hollywood was annexed in February 1910. The Hollywood Board of Trade had served the community well during its agricultural and suburban existence, settling the young community’s problems and directing its relationship with the city government. As the aspiration for a metropolitan business section grew, the need for a stronger and larger organization was evident. On October 1, 1921, 2,000 men and women of the community created the Hollywood Chamber of Commerce. The new organization put its resources immediately into three important issues: to provide symphony concerts for the Hollywood Bowl, transportation (which had initially been focused on the urban railway system), and flood control or storm drainage. These concerns would be mirrored in subsequent decades as it continued its focus on the quality of life for the community, while balancing the need to foster its economic development. It’s hard to imagine the changes that Hollywood underwent following the explosion of the movie industry. From its arrival in 1912, some in the community were at odds with the influx of “show people,” but it wasn’t long before Hollywood landowners realized they must be housed. The burgeoning population, with dollars to spend, continued the demand for single family homes rapidly being built on its adjacent hillsides as well as multi-storied apartments along the trolley routes. Soon fame, fortune and notoriety took over and the Hollywood mystique was born. If the early years were bucolic, the 20s and 30s were halcyon. Hollywood Boulevard 8 I

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became a glittering “white way” lined with movie theatres, restaurants, clubs and smart shops all seeking to serve those who made an industry of make believe. Since Hollywood was now a community within Los Angeles the realities of maintaining the quality of life, maintaining a vibrant retail boulevard and addressing the needs of its resident entertainment industry fell on the shoulders of the Hollywood Chamber of Commerce. While the depression years brought hard times to the entire country, the movies thrived and offered a few hours of escape. Major musical extravaganzas kept a vast array of talented performers employed along with the behind-the-scenes crafts people. When the war intervened, the industry shifted gears and quickened the country’s hearts with movies about heroism, sacrifice and the American way. Not only movies emanated from Hollywood, but radio drama, comedy and soap opera segments were broadcast into homes across the nation: “Live from Hollywood!” was heard on almost every broadcast. Following the war, the rapidly expanding recording industry was added to the mix and Capitol Records, RCA and others rode the wave. By the early 50s, however, faced with a decline of shoppers along Hollywood Boulevard, the Hollywood Chamber made one of its most propitious decisions and created the Hollywood Walk of Fame. Little did they realize that it would be that promotion that would bring millions of visitors flocking to its streets. It did not, however, alter the decline. Like Main Streets throughout the United States, Hollywood Boulevard slid into a downward spiral that would last for decades.

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Yet, a strong commercial core remained as Capitol Records and RCA were joined by Motown, A&M and many other smaller labels. The young, the talented hopefuls still arrived daily with dreams of stardom or rock ‘n roll in their heads. Paramount Pictures continued to dominate as the last remaining large studio lot, and television studios dotted the landscape. Naysayers said that “Hollywood” had left town, but it was only that the industry was changing while many ancillary businesses remained. By the late 1970s, the area was faced with major challenges similar to other urban areas, but carried a famous name that attracted worldwide attention. Anything bad that happened anywhere near Hollywood was broadcast around the world. Not only residents, but visitors’ perception was colored by the negativity. By the late 70s, the entire area looked and felt neglected. Something had to be done to bring back not only the luster, but the pride. Like the very early days, the Hollywood Chamber of Commerce stepped up to lead the community in an effort to ensure that the plans for a new Los Angeles subway system would include Hollywood. Under the leadership of former broadcaster and then president, Bill Welsh, a committee of forty was enrolled to lobby on behalf of a route along Hollywood Blvd. Their successful advocacy prevailed. But more had to be done. The world expected it, and, more importantly, those who lived and worked in Hollywood were willing to do what was needed to bring a great community back to the fount of economic development. On the 28th day of January 1983, at a celebration at the Brown Derby on Vine

Street the Chamber announced that funds had been raised to entice the Los Angeles Community Redevelopment Agency to consider Hollywood among its many projects. At the festivities, a formal Declaration was signed by a group of 50 including residents, business owners, political representatives who stated: “We, the People of Hollywood, do hereby declare our vision for the future of Hollywood: “Our Vision encompasses a community that capitalizes on its unique assets, accentuating the positive attributes of the world-treasure called “HOLLYWOOD”.…a community that takes pride in its ethnic diversity and the beauty of its neighborhoods….a community that acknowledges that in times past and future the eyes of the world focus on Hollywood. Now, We the Undersigned, commit ourselves and the organizations we represent to bring forth this vision in the spirit of cooperation and unity.” While the 25 years that followed weren’t a period of sweetness and light, the process that was initiated did bring into play the powerful resources of the City and State and provided a catalyst for the bright future that all knew Hollywood deserved. No entity was more engaged than the Hollywood Chamber of Commerce. People came and went, personnel at the City changed, organizations faded away, but The Chamber remained strong and steadfast through the years. Its cheerleaders, former noted broadcaster Bill Welsh and Honorary Mayor Johnny Grant, dedicated their lives to its service. Johnny Grant brought luster back to the Hollywood Christmas Parade and to the Hollywood Walk of Fame. But it would take more than boosterism; it would take hard work and dedication and knowing that a good economy for Hollywood would be good for all. Again, the Chamber did the heavy lifting. There were starts and stops, but in the mid-90s, the first set of major new developments in nearly 60 years were built. First the Hollywood Galaxy opened in 1992, and in 2001 after years of community involvement, planning and construction, Hollywood & Highland opened to much fanfare. Also opening that year was the Metro subway which included three stops on Hollywood Boulevard due to Chamber’s efforts. Through the years, the community of Hollywood had prevailed through a depression, a world war, urban decline, civil unrest,

an earthquake and in 2001 the collapse of its tourism engine. But just in time for the new millennium, the phoenix rose and the world was drawn to Hollywood’s doorstep once more. It was not good news, however, when in 2011, Community Redevelopment Agencies throughout California were abolished and Hollywood’s CRA was forced to shut down. The Agency had been a catalyst, albeit a controversial one in some circles. It had the personnel and the wherewithal to attract necessary resources. But the heavy lifting had been done. The promise of the future was placed once more in the hands of the community. Working side by side with elected representatives, and providing outstanding leadership, the Hollywood Chamber of Commerce has taken the lead. Its mantra is that a strong and diversified economy is good for the entire community. Over the past decade, more than four billiondollars has come into the community— new construction is everywhere. Over 5,000 new residential units have been constructed, community oriented retail such as Walgreens, Bed Bath & Beyond, Home Depot and Trader Joe’s added. Two

Marshalls have opened and several hotels are in the planning stage. Tourism is at an all-time high. And everyone you talk to extols the benefits of the Hollywood renaissance. Hollywood’s acreage values have soared not only with commercial property, but the area’s single family residential properties as well. Even when the economy stalled, real estate prices didn’t and today’s economy is robust. Is the job done? There still remains much to be realized along Hollywood Blvd., and also in East Hollywood and neighborhoods south of Sunset Blvd. The building boom has raised concerns by some about possible over development, and different visions have been articulated about the direction of the community. However, compared to the stagnation that occurred over so many decades, these are good challenges to have. Working together, the business and residential communities have come so far. By engaging in the spirit of cooperation and unity, the Hollywood Chamber can help build a Hollywood for the 21st Century that proudly welcomes the world and meets the needs of its citizens. H

A MODERN HOLLYWOOD REVIVAL www.TheHollywoodRoosevelt.com 7000 Hollywood Blvd. Los Angeles, CA 90028 - (323) 466 7000

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BUILDING A BETTER NEIGHBORHOOD EMERGING HOLLYWOOD

TION

Can you imagine a Hollywood that is a 24-hour live-work community where people actually walk, and where all the services needed for city living are in close proximity? That is what is quickly emerging in downtown Hollywood. The increasing number of pedestrians in our core area and those out walking their dogs are very noticeable. It is all part of a vision, now more than two decades old, to turn central Hollywood into an urban village. That vision was articulated by the former Community Redevelopment Agency, which came to town in the mid-1980s. At that time, that vision would have been difficult for many to imagine as buildings were boarded up and companies were abandoning Hollywood. Now we are witnessing the reality as it comes together. However, it did not just happen as if by magic. There were numerous factors that have contributed to this success – beginning with Metro construction. The decision was made in the early 1990s to reroute the Metro Red Line through Hollywood to the San Fernando Valley rather than the original plan to take it west on Wilshire and then north on Fairfax. This decision had enormous implications for Hollywood. It meant that this community would be on the “backbone line” of the entire Metro system. Although Hollywood endured nearly a decade of transit construction, when the subway opened in 2001, it is now easy to see that the end product was worth the disruption. The imminent arrival of Metro spurred renewed interest in the motion picture capital. Staging areas for the construction became prime sites for development. In the

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TR ILLUS

ATION

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HIM

A IL AHAR

LUSTR

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COUR

TESY

ROY R OF KIL

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ORA CORP

IT IS ALL PART OF A VISION, NOW MORE THAN TWO DECADES OLD, TO TURN CENTRAL HOLLYWOOD INTO AN URBAN VILLAGE.

COLUMBIA SQUARE – THE RESIDENCES A modern interpretation of a studio lot, Columbia Square will be home to innovative companies from around the world. Built on the fabled grounds of CBS, it’s a media village that heralds historic and Class A workspaces, collaborative indoor/outdoor environments, walkable shopping and classic urban living. ILLUSTRATION BY SHIMAHARA ILLUSTRATION COURTESY OF KILROY REALTY CORPORATION

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THE ICONIC HOLLYWOOD & HIGHLAND CENTER AT THAT INTERSECTION IS AN EXPERIENCE IN ITSELF. PHOTO COURTESY OF HOLLYWOOD & HIGHLAND CENTER

mid-1990s, development giant TrizecHahn from Canada proposed a massive entertainment complex at the corner of Hollywood and Highland Avenues that would be anchored by a theatre built specifically to house the Academy Awards®. The commitment by the Motion Picture Academy to the project sealed the deal and construction began in 1998 on the $600-million project. Although it had a shaky opening in 2001 in the aftermath of the 9-11 tragedy, the center soon “found its legs” and has been a major anchor of the tourist district. Hollywood & Highland® demonstrated what was possible. Other projects soon followed, including the ArcLight Cinemas at the Cinerama Dome and the Sunset + Vine mixed-use project with market-rate housing and a Bed, Bath, & Beyond store. In 1996, the Hollywood Chamber of Commerce worked to organize the first business improvement district (BID) in the community – the Hollywood Entertainment District (HED). Covering only a six-block area and with a $600,000 annual 12 I

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THE OPENING OF THE W HOTEL IN 2010 WAS A JUMP START FOR THE CENTRAL PART OF HOLLYWOOD. SOON NUMEROUS OTHER PROJECTS WERE PROPOSED AND BEGAN CONSTRUCTION. budget, the BID hired armed security guards and cleaning crews. Within three months, crime within the BID boundaries had dropped 50 percent. The HED quickly expanded and four additional BIDs were formed for other commercial areas of Hollywood. The work of the BIDs has been a critical element in fostering an environment that feels clean and safe for businesses and residents. 2 0 1 6 -2 0 1 7 H O L LY W O O D G U I D E

With Hollywood & Highland as an anchor in western Hollywood, there was a need for another anchor further east. The Sunset & Vine project, including the W Hotel, with 350 apartments, 150 condominiums, and 60,000-sq.ft. of retail space (with a Trader Joe’s) filled the bill. The project, opposite the historic Pantages Theatre, was complicated, taking six years to put together and secure government approvals. It entailed assembling nearly a square block of property and doing a land-swap with Metro. The project broke ground in 2008, just before the bottom fell out of the stock market. A delay of even a few months would likely have killed this important project. The opening of the W Hotel in 2010 was a jump start for the central part of Hollywood. Soon numerous other projects were proposed and began construction, resulting in the addition of thousands of new residents to the neighborhood. Today, Hollywood has become a mecca for Millennials (those 18 to 35 years old). At 35-percent of Hollywood’s population, the

THINKSTOCK

community now has the highest percentage of Millennials in Los Angeles County, even exceeding areas such as West L.A. and Santa Monica. Within a three-mile radius of Hollywood, Millennials now comprise 29-percent of the population, only exceeded by Downtown L.A. The arrival of the Millennials has helped to propel the vision of Hollywood as a livework-play community. Studies have shown that Millennials crave the 24/7, walkable, mixed-use neighborhood that Hollywood is increasingly providing. Since 2003, more than 4,000 housing units have been added in central Hollywood, with another 1,800 under construction in 2016 and more than 6,500 in the pipeline. For more than 30 years, there had not been a speculative office building erected in Hollywood. With the arrivals of the Millennials, that changed virtually overnight. Today, one-million sq.ft. of commercial development is being built, and another 600,000-sq.ft. is in the pipeline. Major entertainment firms, including Netflix, Viacom and Fender Guitar will soon call Hollywood home, creating thousands of jobs that will further revitalize Hollywood and attract new restaurants and retail establishments that will serve not only the new workers, but also existing residents. New hotels are also part of the equation. Three major hotels are currently under construction – the 180-room Dream Hotel, a 112-room Hampton Inn, and a 225-room Kimpton Hotel. There are another dozen or so hotels that have been proposed in Hollywood. With its close proximity to Universal Studios and their new Wizarding World of Harry Potter, Hollywood hotels stand to draw guests planning to visit that attraction, but they will also host travelers in town to do business with some of the new entertainment/tech companies locating here. Each of these new hotels will have amenities that will benefit not just their guests but also local residents. Whether it is new restaurants, rooftop entertainment terraces, or meeting spaces, they are expected to be popular with the locals. But more than that, they will help to reactivate the street and further enhance the visitor experience. The Hollywood that is emerging today is a far cry from the community of two decades ago. Then, it was a downtrodden neighborhood with boarded-up buildings. The police would close Hollywood Blvd. at 10 p.m. on weekends to fend off the cruisers.

Local residents avoided coming to central Hollywood unless they absolutely had to do so. Today, Hollywood is very different. Pedestrians are out on the streets at all hours. There is a vibrant night life entertainment scene, with new retail establishments and restaurants and hotels that attract not only

visitors, but also locals. Historic buildings are being preserved and repurposed. Companies are moving back to Hollywood. It is once again a neighborhood where people want to be. One of the most famous neighborhoods in the world is finally back. And that is how it should be. H

the ACTION BEGIN E R E H S W

• Complimentary Hot Buffet Breakfast • Free WiFi • Pool, Sauna & Fitness Center • Microwaves and Refrigerators in All Rooms • Minutes to Hollywood’s Favorite Attractions • Shuttle Service to Universal Studios and Universal City Walk* • Guest Room TV’s with 100% High Definition (HD) channels. Pay Per View (PPV) with latest Hollywood Movies in HD

Hollywood’s Official Route 66 Hotel

Reservations:

1-323-746-0484

1160 North Vermont, Hollywood, CA 90029 • Email: info@hollywoodhotel.net • www.hollywoodhotel.net *Advance reservation required at http://www.hollywoodhotel.net/special-offers with Universal Studios ticket purchase at regular box office rate. Daily parking fee $24 plus 10% tax.

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TOURISM

THINGSTO SEE AND DO

o you are in Hollywood. Now what! There’s plenty of things to see and do for days over. Whether you’re a local or a tourist, single or with loved ones, on business or pleasure, staying for a weekend or longer, Hollywood has all that you seek. As Hollywood continues to grow, this world-famous community has its eyes on you! Hollywood is very walkable, family friendly and welcomes your pet. Leave the car behind, and step onto the most entertaining sidewalk. Enjoy a stroll along Hollywood Walk of Fame, check out upcoming star ceremonies on walkoffame.com, snap photos or be in the photos, be treated like a celebrity, meet their wax figurines, get in their shoe-prints or touch their hand-prints. Make sure to take a sneak view of the Hollywood peak, and explore Hollywood’s historic landmarks and architecture. As a cultural arts center and the entertainment capital, Hollywood also takes you closest to the world of glitz and glamour. Find it all in this guide… Hollywood Bowl extravaganza, concerts, plays, museums, landmarks, and more stars. Photos Above Top Row: The Greek Theater, Photograph by Jim Donnelly. Grauman’s Chinese Theatre, Hollywood. Photo By Naticastillog/Depositphotos. The Egyptian Theatre. Photo by Kayte Deioma/CRA/LA Hollywood Photo Bank. Hollywood Wax Museum, Photo by littleny/Depositphotos. Second Row: Double-decker tour bus at Hollywood Blvd, Walk Of Fame, Photo by logoboom/Depositphotos. Dolby Theatre hosting Academy Awards. Photo by Stacie Stauff Smith Photography/Depositphotos. Capitol Records Building, Hollywood, California. Photo by Alan Crosthwaite/Depositphotos.

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PHOTO COURTESY OF LOS ANGELES PHILHARMONIC ASSOCIATION

WHEN IN HOLLYWOOD, FOCUS ON EXPERIENCING EVERYTHING

HOLLYWOOD BOWL

KAYTE DEIOMA/CRA/LA HOLLYWOOD PHOTO BANK

EL CAPITAN THEATRE & ENTERTAINMENT CENTER

Conveniently located at 6838 Hollywood Blvd. in the heart of Hollywood, the El Capitan was built in 1925 as a legitimate theater. This treasure was restored to its former glory thanks to Disney and Pacific Theatres and is listed on the National Register of Historic Places. Inside the theater, visitors will experience a restored Wurlitzer Pipe Organ. The El Capitan experience often features interactive pre-shows and movie-themed displays, as well as special events based on current releases. For tickets and information, call (323)467-9545 or visit elcapitantheatre.com

the unique story of Hollywood and its famous movie industry, this hour-long movie produced by the American Cinematheque and playing at Grauman’s Egyptian Theatre is a “must see.” Sit back and relax as you learn about the Hollywood Community from the early silent pictures to the glittering nightlife to the great studio era. The Egyptian Theatre was the first theatre to host a world class movie premier and is located at 6712 Hollywood Blvd. For show times and screening information, call (323)466FILM or visit egyptiantheatre.com CAPITOL RECORDS

HOLLYWOOD WALK OF FAME

The Hollywood Walk of Fame is an internationally recognized icon: the star-studded Walk is a public sidewalk that stretches on both Hollywood Boulevard and Vine Street. There are approximately 25 star ceremonies annually, and each ceremony is live-streamed through walkoffame.com. And now with the new official Walk of Fame app, the Walk of Fame maintains its ranking as a world-class top visitor attraction. The Walk of Fame

has served as a tribute to those who worked diligently in the entertainment industry; ceremonies are free of charge, enjoyed by the public, and filled with international media outlets. To nominate your favorite star or check out upcoming ceremonies, call (323)469-8311 or visit walkoffame.com “FOREVER HOLLYWOOD” MOVIE AT THE EGYPTIAN THEATRE

If you are looking to discover or rediscover

Located at 1750 North Vine Street, this landmark building is one of Hollywood’s most recognized icons. The light on its rooftop spire flashes “Hollywood” in Morse code. In the lobby you will find displayed gold albums of its many artists. John Lennon, Ringo Starr, George Harrison, Garth Brooks, and other Capitol artists’ stars are on the sidewalk in front of the building. For information call (323)462-6252 or visit hollywoodandvine.com

FamilyTheater Theater Productions Family Productions

Inspiring and entertaining families through faith-based short films, TV, radio

Inspiring and entertaining families through faith-based short films, TV, radio and billboards. Outreach to Catholics in Hollywood with monthly events. and billboards. Outreach to Catholics in Hollywood with monthly events.

www.FamilyTheater.org 7201 Sunset Blvd. • Hollywood, CA 90046 • 323-874-6633

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HOLLYWOOD & HIGHLAND AND THE DOLBY THEATRE

A world-famous tourist destination and a local hot spot, Hollywood & Highland offers a highly successful mix of shopping, dining, and glamour. The entertainment complex features a dramatic central plaza, which was inspired by the set of the silent movie classic “Intolerance”. The bridge in the central plaza also offers the best view of the Hollywood Sign. The crown jewel of the complex is the Dolby Theatre, home to the Academy Awards ceremonies, with

THE STUDIOS AT PARAMOUNT STUDIO TOUR

Witness Hollywood history in the making with an intimate tour of The Studios at Paramount. During your 2-hour visit, a knowledgeable guide will lead your small group on a behind-the-scenes look at the longest operating and only remaining major studio in Hollywood. As you walk in the footsteps of legends, you’ll see where some of the most celebrated motion pictures were made and leave feeling like a part of film history. Tours are available Monday through Friday (except holidays) at 10am, 11am, 1pm and 2pm. Reserve tickets by calling (323)956-1777 or visit

a grand staircase leading to Oscar® winner displays. For more information visit hollywoodandhighland.com and dolbytheatre.com HOLLYWOOD BOWL/ PHILHARMONIC

The Hollywood Bowl is about as famous as Hollywood itself! It is the host venue to LA’s best symphonies, live concerts, and events for the whole family. The variety makes it fun for all ages who want to experience history, culture, and music. Create your own picnic in the outdoor setting

NOVEMBER 1-27, 2016

DECEMBER 13, 2016 - JANUARY 21, 2017

FEBRUARY 21- MARCH 12, 2017

MAY 30 - JULY 9, 2017

TheStudiosAtParamount.com

STARLINE TOURS

Hollywood’s #1 celebrity tour company offers the largest selection of Los Angeles tours and has been featured on “Ellen,” “American Idol,” “The Muppet” movies, and “Iron Man 3.” Their Hop-on Hop-off Double Decker City Tour (with commentary in 9 languages) is known as the best way to see LA. Enjoy tours to Warner Bros., Universal Studios, Disneyland, San Diego and Tijuana. Private Tours or Bus Charters are available for groups. Located in central Hollywood at 6925 Hollywood Blvd., call (323)463-3333 or visit starlinetours.com

MARCH 22 - APRIL 9, 2017

MAY 2- 21, 2017

AUGUST 11- DECEMBER 30, 2017

SEASON PACKAGES AVAILABLE NOW!

HOL LY WOODPAN TAGE S . C OM /8 6 6 - 755 - 2 9 2 9 H

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Hollywood Guide • HlfPg Vrt 4.75” x 7.25” • RUN DATE: April 2016

ArcLight is where movie lovers belong. Conceived by and for people who value the art and entertainment of the moving image, ArcLight’s design, amenities, service, and programming create a celebration of movies, and a more refined and complete movie-going experience. ArcLight Hollywood’s auditoriums begin with a “black box” design aesthetic, which favors undistracted viewing over opulence, and features the best in sight and sound technology. Also at ArcLight is the Cinerama Dome. Built in 1963 in a giant, white 72-ft high geodesic style, the dome was designed to feature Cinerama, a wide-screen format of the early 60s, which used three separate 35mm projectors and a vast curved screen to present realistic travelogues. It recently has been showing popular movies utilizing advanced technology. It is also one of the most identifiable Hollywood landmarks. Each seat is individually reserved and the plush seating make for a comfortable experience. Go to arclightcinemas.com to reserve seats and for more information.

Darren Criss in the Broadway Production of Hedwig and the Angry Inch. Photo by Joan Marcus.

DOME ENTERTAINMENT CENTER

and enjoy music under the stars. Located at the world-famous Hollywood Bowl is also a museum which features artifacts, photos, and legendary programs on display. For more information call (323)850-2000 or visit hollywoodbowl.com HOLLYWOOD SIGN

One of the most recognizable structures in the U.S. and around the world, this famous icon sits high atop the Hollywood Hills. It was declared a historic landmark in 1973. Since it was significantly in need of repair, the Hollywood Chamber of Commerce spearheaded an effort to raise money to fix the Sign in 1978. Today you can see the famous Sign from Hollywood & Highland, or on a private tour. For more information call Hollywood Chamber at (323)469-8311 or visit hollywoodsign.org. THE HOLLYWOOD MUSEUM IN THE HISTORIC MAX FACTOR BUILDING

The famous Hollywood Museum is housed in

a building which alone is worth seeing! The iconic pink tower is home to the birthplace of modern-day make-up and beauty products. Featuring rooms specifically designed for Blondes, Brunettes, and Redheads, it is where Marilyn became a blonde and Lucy became a redhead! On display, you will find some of the most famous movie sets including “Moulin Rouge,” and “Silence of the Lambs,” as well as a host of gowns worn by Hollywood’s leading ladies. Special exhibits are showcased throughout the year, ranging from Academy Award Season to Walk of Fame Anniversary. The museum also features historical photos and never-before-seen memorabilia. For museum hours of operation, call (323)4647776 or visit thehollywoodmuseum.com HOLLYWOOD WAX MUSEUM

See your favorite stars immortalized in wax in scenes from their films. Located at 6767 hollywood blvd., Hollywood wax museum features work done by the industry’s most talented artists, including a section that is sure to send chills down your spine. For more information, call (323)462-5991 or visit hollywoodwax.Com

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Photo by duha127/Depositphotos.

THINGS TO SEE & DO

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MADAME TUSSAUDS HOLLYWOOD

Discover the all new Marvel Super Heroes 4D experience at Madame Tussauds Hollywood! Offering visitors a look at the rich and famous for over 200 years, the Madame Tussauds experience begins when guests sashay down a red carpet on a unique and emotionally-charged journey. Get up close, touch, and take pictures with A-list heavyweights and historical icons. Spread over three floors and 18 themed zones, there’s plenty of surprises and truly breathtaking experiences. Many of the wax figures are unique to this attraction. Madame Tussauds is open 7 days a week right in the heart of Hollywood located at 6933 Hollywood Blvd. madametussauds. com/hollywood or call (323)798-1670 FAMILY THEATRE PRODUCTIONS

Operating from its location on Sunset Boulevard near La Brea since its founding in 1974, Family Theatre Productions has produced more than 900 entertaining and inspirational family oriented programs, which have had more than 10,000 television and radio broadcasts. Founded by the late Holy Cross Father Patrick Peyton CSC, the motto of the theatre has long been “A family that prays together stays together.” Programs produced at the theatre have starred some of Hollywood’s brightest stars, including James Dean and Grace Kelly, and George Lucas had his first film credit as an assistant cameraman with the theatre. For more information on films, broadcasts radio series, awards, student film competitions and many other community

activities, please call (323)874-6633. Family Theatre Productions is located at 7201 Sunset Boulevard, Hollywood, or visit familytheater.org LA ZOO & BOTANICAL GARDENS

The Los Angeles Zoo and Botanical Gardens is home to more than 1,100 animals representing 250 different species, many of which are rare and endangered. Their beautiful 113-acres also offer a carousel, play park and Safari shuttle. Conveniently located in Griffith Park where the I-5 and 134 freeways meet. Plan your visit at lazoo.org PANTAGES THEATRE HOLLYWOOD

Beautifully restored to its original opulence, the Pantages Theatre is a show in and of itself! Host of Broadway hits such as “Wicked,” “Annie,” “The Lion King,” as well as some new favorites, the Pantages Theatre caters to all audiences and is truly a gem of Hollywood. It is located at 6233 Hollywood Blvd, near the famous Hollywood and Vine intersection. For more information, call (323)468-1700 or visit broadwayLA.org

COMPLETE SPECIAL EVENT

PRODUCTION

SERVICES

GRAPHIC SERVICES CREW & PERMITS

CREATIVE DESIGN

M AN AGEMENT LIGHTING RENTALS

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TCL-CHINESE THEATRE

PHOTO BY PHOTOQUEST7 DEPOSITPHOTOS

TCL-CHINESE THEATRE

The Grand opening of the Grauman’s Chinese Theatre in Hollywood was on May 18, 1927, the most spectacular theatre opening in motion picture history. The film being premiered was Cecil B. DeMille’s the “King of Kings”. Built by theatre entrepreneur Sid Grauman with investments from United Artists and MGM Studios, the theatre was spectacular in its ‘Hollywood-Chinese/Deco’ design. At this time, the cement ceremonies of placing the hand and footprints of famous movie stars was begun. Since then the Grauman’s Chinese Theatre has become the most popular tourist attraction in Los Angeles. In 2013 the theater’s owners teamed up with TCL, China’s biggest electronics manufacturers, and renamed the TCL-Chinese Theatre. With this partnership, the theatre was completely renovated into an IMAX Theatre with the new Lazer projection system. tclchinesetheatres.com

to jkltickets.com. Jimmy Kimmel Live! Airs every weeknight at 11:35 p.m. (PST) on ABC.

JIMMY KIMMEL LIVE

Live from Hollywood Boulevard at the famous El Capitan Entertainment Center, it’s Jimmy Kimmel Live! This late night talk show features celebrity guest interviews and popular musical acts. The public (ages 18+) is invited to reserve tickets by calling 1-866-JIMMYTIX or by going

V I S I T O R S V I S I T O R S

& &

A C C O M M O D A T I O N A C C O M M O D A T I O N

5 MINUTES FROM UNIVERSAL STUDIOS 5 MINUTES FROM UNIVERSAL STUDIOS

Hollywood Hollywood Plaza PlazaInn Inn

Plaza Inn

•• Spa Spa Suites Suites and and Executive Executive Rooms Rooms available. available. •• Just 2 Blocks from Hollywood Just 2 Blocks from Hollywood & & Highland, Highland, Walk Walk of of Fame, Fame, Grauman's Grauman's Chinese Chinese Theatre, Theatre, Ripley’s & Wax Museum, Shopping Ripley’s & Wax Museum, Shopping Mall Mall •• Minutes Minutes from from Beverly Beverly Hills, Hills, L.A. L.A. Zoo, Zoo, Farmers Farmers Market, Market, NBC NBC Studios, Studios, Griffith Griffith Park Park & & others others •• Rooms include microfridge, iron, phones, Rooms include microfridge, iron, phones, hi-speed/ hi-speed/ wireless wireless internet, internet, coffee coffee makers, makers, AC, AC, TV TV & & Free Free Movies Movies •• Pool, Pool, Spa Spa & & Restaurant Restaurant on on premises premises

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Hollywood Hotel Occupancy Occupancy Rates Rates

FEB FEB

77.2% 77.2%

77.3% 77.3%

-0.1% -0.1%

JUN JUN

87.8% 87.8%

88.4% 88.4%

-0.7% -0.7%

JUL JUL

88.1% 88.1%

88.9% 88.9%

-0.9% -0.9%

AUG AUG

90.2% 90.2%

89.6% 89.6%

0.7% 0.7%

SEP SEP

80.6% 80.6%

83.5% 83.5%

-3.5% -3.5%

OCT OCT

83.6% 83.6%

85.0% 85.0%

-1.6% -1.6%

NOV NOV

74.7% 74.7%

73.8% 73.8%

1.2% 1.2%

DEC DEC

68.9% 68.9%

70.7% 70.7%

-2.5% -2.5%

THE HOLLYWOOD PALLADIUM MAR 83.3% 82.4% 1.1% MAR of Hollywood’s 83.3% 82.4% 1.1% One latest remodeled historic landmarks is85.4% the Hollywood PalAPR 85.7% 0.4% APR 85.7% 85.4% 0.4% ladium. Opened in 1940 with its signature MAY 78.6% 78.7% -0.1% MAY 78.6%the Hollywood 78.7% -0.1% moderne style, Palladium

2011 2011 N. N. Highland Highland Ave., Ave., Hollywood Hollywood CA CA 90068 90068 (323) (323) 851-1800 851-1800 • • (800) (800) 232-4353 232-4353 Email: Email: 05491@Hotel.Bestwestern.com 05491@Hotel.Bestwestern.com Mention Mention ad ad for for SPECIAL SPECIAL DISCOUNT DISCOUNT RATES RATES 20 I

GREEK THEATRE Located in the picturesque setting of Griffith Park, the Greek Theatre is an internationally known venue that presents a wide variety of headline entertainment. The Greek is S G U by I D E City of Los Angeles and was owned S G U I Dthe E built in 1929 as a part of the Griffith Park development of recreation areas for the people of Los Angeles. The Greek underwent a multi-million dollar renovation in 2006 to restore the original façade for the 75th Anniversary. Since Greek 2013 2012 then%the Change 2013 2012 % Change continues to be one of the more unusual JAN 73.6% 72.9% 1.0% JAN venues. 73.6% 72.9% 1.0% public greektheatrela.com

Source: Smith Travel Research Source: Smith Travel Research Custom Lodging Report Custom Lodging Report

became a landmark on Sunset Boulevard featuring the best of the big bands and the Swing-music they performed. Since then, the Hollywood Palladium has hosted Jazz concerts, rock concerts, punk rock, heavy metal concerts, orchestra, charity balls, political events and radio broadcasts. In 2007, Live Nation renovated the building and restored its exterior back to the original design. thehollywoodpalladium.com SUNSET BRONSON STUDIOS Hollywood has always been a film studio town and its tradition continues operating at historic studios in Hollywood. These are the small rental studios that have been around since the 1920s and are still in business. The Sunset Bronson Studios originally was the Hollywood home of Warner Bros. Located on Sunset Boulevard since 1920, the Warner studio stayed in Sunset Bronson Studios until the mid-1940s when the studio property became a television lot and later a rental lot. Talkies were born on this lot with the success of “The Jazz Singer” in 1927 and where one of the first studio-owned radio stations (KFWB) was headquartered. In 1954 KTLA, the former Paramount television station located on the former Warner lot and is still there today. In 2008 the studioTheatre was purchased by Hudson TCL TCL Chinese Chinese Theatre Capital, LLC and at that time theand television Built 1927 by Sid Grauman host Built in in 1927 on by the Sid lot Grauman and host to to shows located included “Divorce many star-studded movie premieres and many star-studded movie premieres and Court”, “Judge Judy”, “Judge Joe Brown” events in early days, today events in Hollywood's Hollywood's early days, today and the “Hannah Montana” show. Currently, The Chinese Theatre still draws the stars The Chinese Theatre still draws the stars the studio is hosting the continuing shows with its famous footprint ceremonies, aa with its famous footprint ceremonies, of “Judge Judy”. sgsandsbs.com tradition that started with Mary Pickford tradition that started with Mary Pickford and Fairbanks in and Douglas Douglas Fairbanks in 1927. 1927. Movie Movie SUNSET GOWER STUDIOS stars are still immortalizing themselves in stars are still immortalizing themselves Originally, this studio was Columbia Studios,in the forecourt of the theater. For more inthe forecourt theSunset theater.inFor more inborn at Gowerofand 1919 when formation, call (323) 461-3331 or visit formation, call (323) 461-3331 or visit the founders were making ‘Poverty-Row’ www.tclchinesetheatres.com. www.tclchinesetheatres.com. comedies under the company name of CBC. By 1924, the company became Columbia

Hollywood Hollywood & & Highland Highland and and the Dolby Theatre the Dolby Theatre

A A world-famous world-famous tourist tourist destination destination and and aa local hot spot, a highly successful mix local hot spot, a highly successful mix of of shopping, shopping, dining dining and and glamour glamour comes comes alive alive at at Hollywood Hollywood & & Highland. Highland. The The enentertainment complex features a dramatic tertainment complex features a dramatic central central plaza, plaza, (inspired (inspired by by the the set set of of the the silent movie classic, “Intolerance”) silent movie classic, “Intolerance”) showshowcasing casing the the Hollywood Hollywood Sign. Sign. Visitors Visitors can can take a tour of the home of the take a tour of the home of the Oscars, Oscars, the the Dolby Dolby Theatre, Theatre, which which also also boasts boasts dozens dozens of of live-theatre live-theatre performances performances throughout throughout the year. For the year. For more more information information visit visit www.hollywoodandhighland.com www.hollywoodandhighland.com and and www.dolbytheatre.com www.dolbytheatre.com

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Hollywood Bowl/LA Philharmonic

Pictures. At first they were considered a small under-funded film producer until they hired a young but experienced director by the name of Frank Capra. Capra produced and directed some of Columbia’s most important and award-winning films such as “It Happened One Night” making the company competitive with the major studios at that time. Later Columbia produced such classics as “From Here to Eternity” with Frank Sinatra, “On the Waterfront” with Marlon Brando, “Bridge Over the River Kwai” among many others. In 1951, Columbia’s ‘Screen Gems’ became a television arm of the company producing such shows as “Father Knows Best”, “The Partridge Family”, “Bewitched”, “I Dream of Jeannie” and “The Monkees”. By 1970, the Columbia Gower Street studio was sold and became the Sunset-Gower Studios leasing space to various motion picture and television producers. In recent years, the studio has hosted the “Arsenio Hall Show”, “Dexter”, “Let’s Make a Deal” and other popular shows.

DOME ENTERTAINMENT CENTER Dome Entertainment Center is an iconic entertainment destination home to the Cineramadome. Cineramadome is a historic landmark theater located in the heart of Hollywood on Sunset Boulevard between Vine St. and Ivar Ave. Tourists and locals frequently visit the center to catch a movie at the state of the art 14-screen ArcLight Theater or to enjoy one of the inviting dining experiences offered by the center. Stella Barra offers artisanal pizzas in a spacious and rustic-chic environment, which is located next to the widely popular Veggie Grill. Blue C Sushi operates a modern self-serve styled sushi restaurant and is located next to Caffe Primo which specializes in in-house roasted coffee, complimented by an array of on-the-go breakfast and lunch items. Non-dining attractions include: The Body Factory which focuses in holistic wellness, neighbored by the posh tanning salon At The Beach. Also encompassing the second floor is 24 Hour Fitness Super-Sport where members and visitors can enjoy the great amenities the club has to offer to get their heart pumping and muscles burning.

sgsandsbs.com

ROOFTOP CINEMA CLUB

Rooftop Film Club at The Montalbán movie event has become a staple of Hollywood’s culture scene. The exciting outdoor film experience shows classic, cult and recent film releases and promises an alternative movie experience allowing you to enjoy the very best of film under Hollywood’s bright sky. Film lovers are able to lounge on comfy chairs and watch their favorite movies on the big screen. http://rooftop

6360 Sunset Blvd., Hollywood, California 90028 A development by: Robertson Properties Group 120 N. Robertson Blvd., Los Angeles, CA 90048 Phone: (310) 652-3620 Facsimile: (310) 652- 8538

cinemaclub.com/la/

WARNER BROS. STUDIO TOUR HOLLYWOOD

Warner Bros. Studio Tour Hollywood offers film fans a glimpse of real sets and soundstages where the greatest names in entertainment made history as they touch, tour and explore the iconic 110-acre film studio that brought “Argo” and “Ocean’s Eleven” to the big screen. From “The Big Bang Theory” to “Friends,” the Studio Tour takes guests behind the camera for a revealing look at how the magic is made. Warner Bros. Studio Tour Hollywood is open daily and closed on Christmas Day. Reservations are recommended and all children eight years or older are welcomed. Tickets are $62 per person and can be purchased online at www.wbstudiotour. com or by calling 818-977-TOUR (8687) H

Millions of lives have been touched by the man simply known as “Ron” to his many friends. Fully professional in over 29 fields, his life was a constant adventure.Walk through the chapters of his life at the L. Ron Hubbard Life Exhibition. Located at 6331 Hollywood Boulevard. Call 323-960-3511 for advance scheduling. WW WWW.LRONHUBBARD.ORG

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THE HOLLYWOOD WALK OF FAME

LET THE STARS AT YOUR FEET MAKE YOU DREAM

he world-famous Hollywood Walk of Fame was originally conceived in the early 1950s by the Hollywood Chamber of Commerce to promote Hollywood. Conceived in the early 1950s, the Walk of Fame has been a superior asset to the community, perpetuating the aura that has made the name Hollywood synonymous with glamour. Celebrating its 56th anniversary this year, the Walk of Fame remains one of the cityâ&#x20AC;&#x2122;s most visited tourist destinations and the number one attraction in Hollywood.

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PHOTOS COURTESY OF THE HOLLYWOOD CHAMBER OF COMMERCE

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Will Farrell, Jeff Lynne, Larry Elder, Julianna Margulies, Sofia Vergara, Melissa McCarthy, Bobby Flay, Paul Rudd, Kristin Chenoweth, Mariah Carey, Al Schmitt, Joe Smith, Claire Danes, Kool & The Gang, Kelly Ripa, Bob Kane, Snoopy, Ridley Scott, Daniel Radcliffe, Amy Poehler, Rob Lowe, Ron Howard, Quentin Tarantino, Steve Carell, LlL Cool J, David Duchovny, Mana, Ennio Morricone, Ralph Lawler, Eugenio Derbez, Cyndi Lauper, Harvey Fierstein, Barbara Bain, Jodie Foster, Deidre Hall, Angelica Maria and Shirley Caesar.

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More than 2,500 stars totaling five acres of coral terrazzo and brass line the sidewalks on both sides of Hollywood Boulevard from Gower to La Brea, and Vine Street between Yucca and Sunset Boulevard. Stars inducted in 2015 and 2016 included: Don Mischer, Ray Dolby, Ken Ehrlich, Dick Gregory, Holland Dozier Holland, Chris O’Donnell, Jim Parsons, Ed Harris,

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HOLLY W OOD

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Nominating someone for a star is as simple as can be! All we ask for is a completed nomination application and a commitment to sponsor the star should their celebrity be selected. Anyone can nominate their favorite celebrity, including a fan. Each year, we receive an average of 300 nominations. The Walk of Fame Committee will select an elite group of personalities to become our newest Walk of Famers and continue to help make Hollywood the most famous community in the world! The Walk of Fame categories include Motion Pictures, Television, Radio, Recording and Live Theatre/Live Performance. The Walk of Fame Committee will select approximately 20-24 names for insertion into the world-famous Walk. New stars continue to be dedicated at the rate of about two each month, with ceremonies drawing crowds of admiring fans to share the moments with their favorite stars. Hollywood Chamber of Commerce President and CEO Leron Gubler has presided over more than 200 ceremonies. “I have the distinct honor of emceeing the ceremonies since the passing of our great Honorary Mayor Johnny Grant,” said Gubler. “I hope he is watching us with a smile as we continue his hard work.” The star ceremonies attract international media coverage and are responsible for bringing millions of tourists to Hollywood annually to see its world-famous Walk. Ana Martinez, aka Stargirl and producer of the Walk of Fame ceremonies for more than 25 years, has produced more than 600 ceremonies. “It has been a lifetime of working with Hollywood’s biggest stars and I love it,” said Martinez. “Who would have

SAGAFTRA.org 2/17/16 4:14 PM

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PHOTO BY LITTLENY/DEPOSITPHOTOS

The Society of Motion Picture and Television Engineers (SMPTE), a global leader in motion-imaging standards and education for the media and entertainment industry, celebrates its 100th anniversary this year. SMPTE is comprised of nearly 7,000 members — motion-imaging executives, engineers, creative and technology professionals — meet in Sections worldwide. SMPTE Hollywood is the Society’s largest Section, accounting for more than 10 percent of our global membership. SMPTE’s partnership with the Hollywood Professional Association (HPA),

thought that a girl from a small town outside Hollywood would have the most unique job in the world!” You can watch the star ceremonies exclusively LIVE on www.walkoffame.com or check out upcoming ceremonies and plan to experience it in person in Hollywood! Follow Ana’s shenanigans behind the scenes of the Walk of Fame on Twitter @Wofstargirl. Can anyone imagine what Hollywood would be like without the Walk of Fame? Experience the Hollywood Walk of Fame today. Download the app for iPhones and Android devices at officialhollywoodwalkoffameapp.com. H

complements the Society’s members with its professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. The Society’s signature event, SMPTE 2016 Annual Technical Conference & Exhibition, will take place October 24-28 at the Hollywood & Highland Center. SMPTE 2016 is dedicated to our centennial celebration and will feature technical sessions, exhibits, film festival, awards ceremony, and the Centennial Gala.

Visit www.smpte.org and www.hpaonline.com.

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AUTOMOTIVE PASSIONS

HOLLYWOOD WELCOMES CARS

SHUTTERSTOCK

uxury, classic, sporty, convertible, customized, pink, orange or simply in black color, you can see all sorts of head-turning cars in Hollywood. Cars, cars, everywhere. We love them but not the traffic. In Hollywood, especially, the car you drive is an L.A. form of self expression. You are what you driveâ&#x20AC;&#x201D;or at least THINK you are. But as they say, beauty is more than skin deep and our relationship with the automobile runs deep.

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The movies and the automobile rose almost simultaneously in popularity and the Hollywood town-scape was developed and laid out with both the automobile and streetcar in mind. However, by the late 50s, the car was king and both Sunset and Hollywood Boulevards were filled with teenage cruising depicted in the film “American Graffiti.” In 1938, sportsman Bill Robertson’s body shop did a brisk business on Santa Monica Boulevard near Wilcox. A motorcycle enthusiast, in the late 50s his preferred ride was a Honda motorcycle and he opened a dealership. When Honda introduced its auto line, Robertson became one of the nation’s first Honda dealers. According to grandson, Don Robertson, it was the energy crisis of the mid-70s that helped Japanese cars, and in particular, the Honda brand, become a viable alternative to U.S. models due to their fuel efficiency. Today, Bill Robertson’s legacy continues. Honda of Hollywood has continued to grow through the years with both its auto and motorcycle business flourishing. “A lot has changed since those early years,” said Robertson. “We were all on a first

THE PETERSEN AUTO MUSEUM

name basis, knew everyone in the company.” The Robertson name is legend as several branches of the family run Honda dealerships throughout the region. Hollywood’s Toyota dealership was the first when Toyota Motor Sales U.S.A., Inc. was formed in 1957, establishing its headquarters in a former Rambler dealership in Hollywood. Sales began in 1958 and totaled a modest 288 vehicles

– 287 Toyopet Crown sedans and one Land Cruiser. The legendary Land Cruiser, which quickly gained a reputation as a durable, all-terrain vehicle, carried the Toyota flag in the United Sates until 1965 when the Toyota Corona arrived. Corona, the first popular Toyota in America, was designed specifically for American drivers. By 1966, U.S. Toyota sales had increased to more

Bill Robertson & Sons Inc. 6511 Santa Monica Blvd., Hollywood, CA 90038 Family owned and operated since 1937

• New & Used Automobiles • Collision Repair Center • Parts & Accessories • Service Department Call Today!

(323)466-3247 • (800)371-3718 Special pricing for Hollywood Chamber Members.

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AUTOMOTIVE PA S S I O N S

than 20,000 units. Much has changed since then, but like so many Hollywood innovations, it was here that the U.S. presence for both Honda and Toyota began. The rest, as they say, is history. Located at the corner of Wilshire Boulevard and Fairfax, the Petersen Automotive Museum re-opened its doors in December of 2015 after undergoing a multi-million dollar face-lift. The Petersen is perhaps the

only single collection in the world where the entire history of the automobile can be told, and where connections with the past may illuminate the present and show the potential of the future. The ambitious renovation based on a renewed vision places its collections and exhibitions within broader interdisciplinary conversations to become a 21st century museum. The museum also offers a behind-thescenes, VIP tour of the Vault. The Vault is hidden beneath the streets of LA and houses over 120 rare and valuable cars that have never been on display in the museum. The museum not only celebrates the

HONDA OF HOLLYWOOD Honda of Hollywood is a family owned and operated business serving the community since 1937. Starting out at their current location as a body shop, they are one of the original Honda Motorcycle (1961) and automobile (1970) dealerships in the country. Honda of Hollywood offers new and used automobiles for sale and lease, parts and accessories, service departments featuring express service and a collision repair center on site. For a friendly, no hassle experience, visit them at Honda of Hollywood. They offer special pricing to Hollywood chamber members. Call Today! 6525 Santa Monica Blvd. Hollywood, CA 90038 (323) 466-3247 • (800) 371-3718 hondaofhollywood.com

automobile but it also offers innovative architecture and design – cars as art, a satellite campus for the Art Center College of Design, Forza Motorsports racing simulators and a soon to be opened (in summer of 2016) restaurant run by all four of LA’s famous Drago brothers. Our guests will experience the most technologically advanced storytelling capabilities of almost any museum in the world. When KTLA, the late Johnny Grant and parade entrepreneur Bill Lomas joined forces to recreate the Hollywood Christmas Parade in 1978, Bill’s connection with local car clubs gave car owners a chance to show off their prized possessions. That tradition continues today thanks to Associated Television International that now produces the parade. Each year, while Hollywood celebrates the holidays, it also gives homage to the automobile as a parade of celebrities ride the parade route atop of an impressive display of classic cars, along with bands, mega balloons and equestrian teams. And if all this history is not enough, imagine touring or just driving around Hollywood in a Maserati. Accompanied by a member of the Hollywood team at Kalumi Entertainment, a unique and exciting driving experience awaits. If that’s not quite your style, how about zipping around town in a Zipcar vehicle. Just hop in and go—no hassles, no garage just freedom. Or, for the celebrity experience, a sleek black limousine is yours for the night, just add champagne. Who’s to know that it’s not you who owns the Maserati or aren’t an A-list star out for the evening? After all, this is Hollywood where the car you drive is a form of self expression. We not only dress to impress, we drive to impress as well. H

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SHOPPING

SEE IT, BUY IT, ENJOY IT! TREAT YOURSELF LIKE A STAR

rom luxury brands to hand-crafted personalized gifts, you can find anything that you want in Hollywood. When it comes to shopping, Hollywood offers something for everybody. To be sure, walking our famed boulevard is always an entertaining and interesting excursion with stores offering an eclectic assortment of wares to amuse and tempt.

A visit to one of Hollywood's most prominent attractions, the iconic Hollywood & Highland Center at that intersection is an experience in itself. Designed around a playful courtyard, the three story entertainment, dining and shopping complex is inspired by the Babylon scene from the D.W. Griffith 1916 silent film Intolerance. Follow the “Road to Hollywood” artwork embedded

ENJOY A STROLL DOWN TO THE EVER POPULAR INTERSECTION OF HOLLYWOOD & HIGHLAND TO ENJOY THE SHOPS AND VIEW THE STARS AT YOUR FEET! 30 I

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SHOPPING

concrete and read true stories about being discovered in Hollywood, or go up to the third level for one of the best views of the Hollywood Sign. Shop at the many stores from fanciful kiosks in the courtyard to Louis Vuitton or Forever 21. If you have time and it’s not Oscar® or award season, take a tour of the Dolby Theatre, home to the Academy Awards©. An added bonus to shopping at Hollywood & Highland is the Elephant Card which offers great savings, services and special offers. Parking is plentiful with a great rate with validation. Nearby you’ll find fun gift shops at Madame Tussauds Hollywood and the TCL Chinese Theatre IMAX. And if it’s shoes you’re after, another block to the Hollywood Galaxy should be your destination. Across the street, more shopping for clothing at H&M and American Apparel. But if your sweet tooth is calling, be sure to stop at Ghirardelli Soda Fountain and Chocolate Shop.

If you have the time, enjoy the walk down to the world-famed intersection of Hollywood & Vine. At this end of Hollywood, you’ll find everyone’s favorite market, Trader Joe’s, and nearby a Bed Bath & Beyond and a Walgreens like none other. Don’t worry about the ride back; hop on a train at one of Hollywood's three subway stations which cost only $1.75 (less for seniors), across from the Pantages Theatre (almost in the lobby of the W Hotel), and you’ll be whisked right back to Hollywood & Highland or to the next stop at Universal City where CityWalk with

more fun, shopping and restaurants awaits. Of course there’s a lot more shopping to be found in Hollywood’s core area, but that’s for another day. If you want to do your shopping with your fingers, you’ll find the perfect gift for the person who has everything—their own Hollywood “Walk of Fame” replica star, and a variety of Hollywood and Walk of Fame related gifts ranging from the officially-licensed canvas prints of the Hollywood Sign at hollywoodsignphotos. com to personalized Walk of Fame plaque at giftoffame.com. H

Celebrating 25 Years Fresh! 1991 - 2016 Come join us on Hollywood’s “Front Porch” every Sunday, rain or shine, 8a-1p www.hfm.la

BEST VIEW OF HOLLYWOOD SIGN | DOLBY THEATRE TCL CHINESE THEATRES | WALK OF FAME SHOPS. DINING. CINEMAS.

#hollywoodandhighland

HOLLYWOODANDHIGHAND.COM

HH_HollywoodChamberAd_HalfPage_2016.indd 1

2/3/16 12:07 PM H

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PHOTOS COURTESY OF THE LOS ANGELES FILM SCHOOL

Unparalleled Performing Arts Education in the Heart of Hollywood Bachelor of Fine Arts Degree Programs

HOLLYWOOD ED

Professional Conservatory Programs

LEARN, EXPERIENCE AND LIVE HOLLYWOOD

n 2009 the Hollywood Chamber along with the Hollywood Property Owners Alliance (HPOA) launched the Hollywood ED initiative - a working group of over 20 Hollywood trade schools dedicated to branding Hollywood as an education destination with ties to the entertainment industry and the arts.

amda.edu

Hollywood ED member schools meet periodically to discuss issues of mutual concern. The Hollywood ED working group is chaired by Jon Clayden of Emerson College. Hollywood ED recently launched their discount card program, an opportunity for local businesses to partner with post-secondary institutions here in Hollywood. As a benefit provided to students for free, this card gives them access to discounts throughout various establishments throughout Hollywood. To learn more about this program and how to become involved, visit the Hollywood ED website www.hollywoodchamber.net/index.php age=67

For further information on Hollywood ED please contact the Chamberâ&#x20AC;&#x2122;s Vice President of Public Policy, Nicole Shahenian at Nicole@ hollywoodchamber.net. H

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American Academy of Dramatic Arts 1336 N. La Brea Ave., Hollywood, CA 90028 (323)464-2777, (323)464-1250 www.aada.edu The American Musical and Dramatic Academy 6305 Yucca Street, Los Angeles, NY 90028 (323) 469-3300, (323) 469-5246 www.amda.edu Elegance International 6767 Sunset Blvd., Los Angeles, CA 90028 (323) 871-8318 www.ei.edu Emerson College 5960 West Sunset Blvd., Los Angeles, MA 90028 (323) 952-6411 www.emerson.edu/ela

International Dance Academy Hollywood 6755 Hollywood Blvd., Ste 200 Los Angeles, CA 90028 (323) 463-8865 www.idahollywood.com Kings Education 1555 Cassil Place, Los Angeles, CA 90028 (323) 963-5311, (323) 963-5288 www.kingseducation.com The Los Angeles Film School 6363 Sunset Boulevard, Hollywood, CA 90028 (323) 860-0789 www.lafilm.edu The Los Angeles Recording School 6690 Sunset Blvd., Hollywood, CA 90028 (323) 464-5200 www.larecordingschool.com

SAE Institute of Technology 6700 Santa Monica Blvd., Los Angeles CA 90038 (323) 466-6323, (323) 466-6321 usa.sae.edu/campuses/losangeles The Second City Hollywood 6560 Hollywood Blvd., Hollywood CA 90028 (323) 464-8542 www.secondcity.com Stella Adler Academy of Acting & Theatres - Los Angeles 6773 Hollywood Blvd. Fl 2, Hollywood, CA 90028 (323) 465-4446 www.stellaadler-la.com Theatre of the Arts 1536 N Highland Ave., Los Angeles, CA 90028 (323) 463-2500 www.toa.edu

PERFORMING ARTS

INDUSTRY CAREER FAIR

Los Angeles Center of Photography 1515 Wilcox Ave., Los Angeles, CA 90028 (323) 464-0909, (323) 464-0906 lacphoto.org Los Angeles City College 855 N. Vermont Ave., Hollywood, CA 90029 (323) 953-4000, (323) 953-4009 www.lacitycollege.edu Musicians Institute 6752 Hollywood Blvd., Hollywood, CA 90028 (323) 462-1384, (323) 462-1575 www.mi.edu

Emerson College The Hollywood Reporter hails Emerson College as one of the top 10 film and television schools in the United States. With a 30-year presence in Los Angeles and 4,500 alumni in the LA area, Emerson College excels in the arts and communicationâ&#x20AC;&#x201D; including marketing, journalism, performing arts, and more. We offer an abundance of resources for the Hollywood community and beyond.

Film in our building while engaging with our students Learn new skills in our public lectures Take a Professional Studies course with top industry talent Connect with our student internship program Explore community service opportunities with our students

Looking for talent?

Meet accomplished AMDA graduates with world-class performing arts training.

THURSDAY, JUNE 2 12pm â&#x20AC;&#x201C; 4pm

Visit our Admission office Tour our iconic building

For more information, visit emerson.edu/ela or call 323-952-6411.

To participate, email careerservices@amda.edu

6305 YUCCA STREET, LOS ANGELES, CA 90028 amda.edu

H O L LY W O O D C H A M B E R . N E T

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HEALTH+WELLNESS LOOKING GOOD AND FEELING GREAT IN HOLLYWOOD

THINKSTOCK PHOTOS

hen in Hollywood, do what the locals do… simply enjoy the nice weather and all the wellness benefit it offers. Look and feel great! Whether in flip flops, walking shoes, hiking atop the hills, surfing on the beach, with loved ones, with furry pet, the most famous town helps you look your best in no time. The locals are self-conscious about connecting - with nature and with themselves. They seek optimum lifestyle, exercise, eat healthy and are conscious of what’s on their bodies and what they put in them as well. Hollywood’s farmers markets offer fresh produce directly from the growers. The Hollywood Farmers Market on Ivar between Hollywood and Sunset boulevards is the granddaddy of farmers markets in Los Angeles and recently celebrated its 25th anniversary. It’s the place to be on Sunday mornings between 8 a.m. and 1 p.m. with

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over 10,000 shoppers buying fresh fruit and vegetables, handcrafted art, fresh flowers. If Sunday is missed, stop by Plummer Park for Monday’s market or one at Barnsdall Park on Wednesday afternoons. It seems there’s a gym or spa on every corner. Customers enjoy manicures and pedicures. They do boot camp, spinning,

2 0 1 6 -2 0 1 7 H O L LY W O O D G U I D E

boxing, cardio, Zumba, yoga to keep fit and fend off wrinkles, bulges, tires and flab. In Hollywood it’s a major industry. According to Karen Yin, executive editor of Origin, Mantra Yoga + Health, and Thrive magazines, “Hollywood has many friendly spots for attaining inner and outer wellness, where the welcoming smiles are ‘one size fits

all’ whether you are a regular Joe or Jane or a movie star.” If stress is an issue, people can go to a day spa for peace, tranquility and being kneaded, crunched, massaged and manipulated in hopes to relax their cares away. Bliss Spa is only one of the many oasis of tranquility available. Whether it’s an invigorating morning walk or jog or an after dinner stroll, Hollywood’s boulevards and neighborhoods are only a step away. With close proximity to the Hollywood Hills and hillside streets, heartbeats and spirits are elevated. One can enjoy miles of trails in Griffith Park, around the historic Hollywood Reservoir or everyone’s favorite, Runyan Canyon. Armed with water bottles filled with an array of waters, vitamin-flavored, electrolyted, often led by faithful canine companions, people are off and running almost everywhere. If medical attention is required, the Hollywood area is fortunate to have several hospitals and wellness centers in its midst. Located on Hollywood’s east side, Kaiser Permanente, Children’s Hospital of Los Angeles and Hollywood Presbyterian Medical Center provide excellent care and

OPTOMETRIX Dr. Myles Zakheim OD PC Optometrix, located at the iconic corner of Hollywood and Vine, is celebrating it’s 2 year anniversary. Dr. Zakheim and staff provide professional eye care ranging from comprehensive eye examinations, the treatment of eye disease and the co-management of lasik and cataract surgeries. Serving the Brentwood, Beverly Hills and Hollywood communities, a high profile clientele and international patient base, Optometrix offers an extensive collection of exclusive eyewear and contact lens services. Brands such as Chanel, Tom Ford, Chrome Hearts, Oliver Peoples, Ray Ban, Dita, Lindberg, Matsuda and Moscot are among the collections presented. Dr. Zakheim prides himself on successfully managing difficult to fit contact lens patients and he provides the Hollywood community with SPECIAL EFFECTS LENSES and custom made contact lenses for film, television and music videos. Many insurance plans are accepted and same day service is often available. HOLLYWOOD 6288 Hollywood Blvd. at Vine 323-957-2020 BRENTWOOD 11701 Wilshire Blvd. at Barrington 310-820-7866 BEVERLY HILLS 375 N. Beverly Drive 310.273.8290 www.optometrix.com

Get to Know Providence Saint Joseph Founded in 1943, Providence Saint Joseph has an “art of healing” philosophy representing a fusion of art and science that encompasses the mind, body and spirit of each patient. Our 431- bed acutecare medical center has a medical staff composed of nearly 800 physicians. Providence Saint Joseph Medical Center has been named among the top 5% of hospitals in the nation for clinical excellence in the nation 3 years in a row (2014-2016).

Movement Disorders Center offering deep brain stimulation and a nationally-certified Primary Stroke Center, and the new Cusumano Family Neuroscience Outpatient Center, a CARF-Accredited Rehab Unit.

NEUROSCIENCES AND ACUTE REHABILITATION SERVICES The Hycy & Howard Hill Neuroscience Institute offers a Neurovascular Center, including Neurointerventional Radiology, a

REGIONAL CANCER CNTERS At the Roy and Patricia Disney Family Cancer Center, our advanced technologies combined with complementary therapies provide a level of customized treatment

HEART AND VASCULAR INSTITUTE Providence Heart and Vascular Institute is a leading provider of heart and thoracic services, with more than 2,600 cardiovascular and thoracic inpatients each year.

available in only a few of the country’s leading centers. WOMEN’S SERVICES Providence Women’s Services features Southern California’s most advanced diagnostic technology, maternity suites and neonatal intensive care unit (NICU). SURGICAL SERVICES Providence Surgical Services features some of the most advanced technology in the San Fernando and Santa Clarita Valleys – including the da Vinci Si™ Surgical System – and provides a full spectrum of conventional and minimally invasive surgical services.

Providence Saint Joseph Medical Center 501 S. Buena Vista Street Burbank, CA 91505 www2.providence.org (818) 843-5111

H O L LY W O O D C H A M B E R . N E T

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When you become a member of the Y, you're not just joining a gym -- you're joining a group of individuals dedicated to building a healthier, happier community. New friends, new passions, and a happy, healthier you – what’s not to love? Become a member of the Hollywood Wilshire Y today!

$25 TO JOIN. 24 LOCATIONS. ONE HEALTHY YOU. HOLLYWOOD WILSHIRE YMCA 1553 N Schrader Boulevard Hollywood, CA 90028 P 323 467 4161 W ymcaLA.org/hw

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H E A LT H + W E L L N E S S

facilities. With thousands employed, this incomparable collection of medical facilities is one of Hollywood’s major economic engines. Hollywood Presbyterian merged with the venerable Queen of Angels in 1998, and consolidated operations under a new healthcare organization - QueensCare. Located on Vermont Ave. where HPMC had been since 1924, expansion began. Today, in addition to its hospital, its emergency room is essential to serving the area’s trauma care needs. Kaiser Permanente’s Sunset Blvd. Medical Center recently completed an extensive expansion featuring patient amenities and state-of-the-art diagnostic technology, and this location is one of 14 serving Southern California’s 3-million members. U.S. News and World Reports recently ranked it the 16th best hospital in California and also named it “high-performing” in 12 specialties, including cancer care and cardiology and heart surgery. With Kaiser Permanente Los Angeles Medical Center and Children’s Hospital of Los Angeles (CHLA) almost within shouting distance, Sunset and Vermont is ground zero for medical care with both of these facilities serving patients from throughout the area. Both Children’s Hospital and Kaiser have just completed multi-million dollar expansions. Founded in 1901, CHLA is the first and largest pediatric hospital in Southern California and of 10 children’s hospitals in the U.S., the only one on the West Coast included in the prestigious U.S. News and World Report Honor Roll. It is home to The Saban Research Institute, one of the largest and most productive pediatric research facilities in the United States. It is also one of America’s premier teaching hospitals through its affiliation since 1932 with USC’s Keck School of Medicine. Each year it serves 107,000 children. When it comes to health and wellness, there’s literally something for everybody: a mind boggling array of personal care, exercise, senior centers and residential facilities, youth recreation centers, parks, and three farmers markets for fresh produce, Hollywood is THE place for attaining inner and outer wellness. H

THE COMMUNITY

200,000 RESIDENTS STRONG

A BRIGHT FUTURE

TOURISM

DEVELOPMENT BOOM MILLENNIALS & URBAN TECH

HOLLYWOOD BUSINESS & COMMUNITY PROFILE 2016 -2017 EDITION • A PUBLICATION OF THE HOLLYWOOD CHAMBER OF COMMERCE

VIEW LOOKING NORTH UP THE GRAND STAIR CASE AT COLUMBIA SQUARE’S STUDIO BC AND GOWER BUILDING. Photo by Randy Howard

THE HOLLYWOOD COMMUNITY & BUSINESS PROFILE

SHUTTERSTOCK

A FOCUS ON HOLLYWOODâ&#x20AC;&#x2122;S AMAZING COMEBACK OVER THE PAST 20 YEARS

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2 0 1 6 -201 7 H O L LY W O O D C O M M U N I T Y & B U S I N E S S P R O F I L E

elcome to the most comprehensive statistical profile of Hollywood that has ever been completed, courtesy of the Hollywood Chamber of Commerce!

Hollywood is more than just a brand or the symbol of the entertainment industry. It is a real community, with all of the issues that are faced by any city. The information in this profile tells the story of its amazing comeback over the past 20 years. With billions of dollars of investment improving Hollywood, we believe it has a bright future â&#x20AC;&#x201C; not only as the place dreams are made, but as a community in which to live and work. Because this is one of the most famous communities in the world and the entertainment heart of the City of Los Angeles, one would think that it would be easy

to gather demographic data on Hollywood. While a great deal of data exists for Los Angeles, it is unfortunately not broken down by community. Generally, demographic data is only reported for incorporated cities. Hollywood was its own city from 1903 to 1910, when it annexed to Los Angeles. Although there were many benefits of joining the city, getting accurate statistical data was not one of them. As one of the hottest real estate markets in Los Angeles, there has been an increasing demand for accurate information about Hollywood. With that in mind, the Board

of Directors of the Hollywood Chamber committed to gathering data that would be useful for both businesses and residents. Data included in this report was provided from Beacon Economicsâ&#x20AC;&#x2122; Economic Trends in Hollywood: 2015 Report, Nielsen 2014 Pop-Facts, the Los Angeles Tourism & Convention Boardâ&#x20AC;&#x2122;s 2013 Hollywood Visitor Profile, and from data that the Chamber itself tracks. Of course, when you are not an actual incorporated city, it is important to define boundaries that would make sense. We determined that the most useful boundaries would be those identified and accepted by the City as the Hollywood Community Plan area. This is the area generally bounded by Mulholland Drive on the north, Hyperion on the east, Melrose on the south, and the adjacent cities of West Hollywood and Beverly Hills to the west. H

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A POSITIVE FORCE INTHE COMMUNITY THE HOLLYWOOD CHAMBER OF COMMERCE

SHUTTERSTOCK

BY LERON GUBLER, PRESIDENT & CEO, HOLLYWOOD CHAMBER OF COMMERCE

hat a difference 20 years makes! With all of the development occurring in Hollywood today, it is easy to forget how far we have come. Twenty years ago, after several decades of decline, many had given up on Hollywood and some feared that it would be impossible to turn the community around.

The one organization which did not give up and which worked tirelessly to find a way to reinvigorate the community was the Hollywood Chamber of Commerce. The Hollywood Walk of Fame was actually a Chamber marketing idea in the 1950s, which proved remarkably successful, but which, in and of itself, did not revitalize Hollywood. By the early 1980s, it appeared that a more organized program was needed and the Chamber pursued having central Hollywood declared a redevelopment district. Councilwoman Peggy Stevenson supported the idea, but was unable to 40 I

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devote any time to it because she was in the middle of a reelection campaign. In 1983, the Chamber held a kick-off event at the Brown Derby, and in short order was able to raise $150,000 from the business community for a feasibility study required to move forward. By 1986, the City had approved the Hollywood Redevelopment Plan, a 1,107-acre district within the heart of Hollywood. Over the years, the CRA proved catalytic in getting several key projects underway. In 1972, the Chamber urged that the planned subway connect Downtown and the Valley with a route up Vermont Ave. 2 0 1 6 -201 7 H O L LY W O O D C O M M U N I T Y & B U S I N E S S P R O F I L E

and through Hollywood. The Chamber lobbied for years for this route before it was finally adopted. When subway construction began in 1992, the Chamber volunteered to host weekly meetings between METRO representatives and businesses that were impacted along the construction route to resolve problems. The Chamber convinced the agency to fund security patrols along Hollywood Blvd. to increase safety, and also created an Adopt-a-Block program, encouraging major corporations to contribute to the upkeep of the Boulevard. The Hollywood Beautification Team provided the labor.

In 1995, a developer approached Council member Jackie Goldberg about redeveloping the struggling Galaxy Shopping Complex on Hollywood Blvd. The developer said he wanted to see evidence that the business community was supportive and would commit to clean up the area. The Councilwoman approached the Chamber and asked that it lead a drive to create a business improvement district. The effort was launched at a meeting in the Academy Room of the Roosevelt Hotel and $62,000 was raised for the needed study. The Chamber later led the difficult petition drive to secure signatures from more than 50 percent of property owners. The result was the creation of the Hollywood Entertainment District (HED) in 1996. The HED and other subsequent BIDs that have been formed have had an enormous impact on improving the community. Intent on changing perceptions, the Chamber began holding the precursor to its annual Hollywood Economic Development Summit in 1994. In the first year, the most positive thing the Chamber could tout was the new In ‘N Out Burger on Sunset Blvd. Today, by contrast, there are numerous developments

to showcase. The Chamber tracks all significant development projects in Hollywood and publishes the popular annual Economic Development Update, summarizing details on what is in the pipeline. The Chamber continues to advocate on issues which it believes will improve Hollywood’s business climate. The idea for the proposed Hollywood Freeway Cap Park was incubated by the Chamber. A proposal by the City to lease out Hollywood’s public parking garages for 50 years was defeated due to Chamber opposition. Chamber members were concerned that a long-term lease would lead to exorbitant parking rates, which would kill retail businesses. The Chamber has also been a strong advocate for the updated Hollywood Community Plan, believing it only makes sense to direct future development into the core downtown area of Hollywood while preserving residential neighborhoods. For nearly 100 years, the Hollywood Chamber of Commerce has been working to promote and enhance the business, cultural and civic well-being of Hollywood. That will continue to be our mission as Hollywood faces a bright future.

ABOUT THE PUBLICATION

7018 Hollywood Blvd., Hollywood, CA 90028 Tel: 323-469-8311 | Fax: 323-469-2805 hollywoodchamber.net

We advocate on behalf of our members and the Hollywood community: u Creating a Strong Economy u Representing the Interests of Businesses with Government u Promoting H0llywood u Networking & Promoting Your Business u Assisting the Community Join us as a member of the Hollywood Chamber of Commerce and support our advocacy efforts. Call (323)469-8311 or email info@hollywoodchamber.net ©2016 Hollywood Chamber of Commerce. All rights reserved. Reproduction of any portion of this publication without written permission from the Chamber is forbidden. The information in this directory is gathered and carefully compiled to ensure maximum accuracy. However, because the completeness and accuracy of the information cannot be guaranteed, the Hollywood Chamber of Commerce cannot accept responsibility for omissions or errors.

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THE COMMUNITY HOLLYWOOD IS 200,000 RESIDENTS STRONG AND GROWING

SHAUN PAVONE/SHUTTERSTOCK.COM

hen people think of Hollywood, they usually think of the entertainment industry and not the community. However, Hollywood is a real, living, breathing community. With over 200,000 residents, if it were its own city, Hollywood would be among the largest in Los Angeles County. With a high educational level of attainment, Hollywood residents are interested in their community and involved in civic affairs. Here is a snapshot of Hollywood - the community.

POPULATION 2014 ESTIMATED POPULATION BY AGE

POPULATION

Age 0 to 4

8,142

4.01%

2019 Projection

208,773

Age 5 to 9

8,150

4.01%

2014 Estimate

203,100

Age 10 to 14

7,098

3.49%

2010 Census

199,190

Age 15 to 17

4,742

2.33%

2000 Census

208,497

Age 18 to 20

5,518

2.72%

Growth 2014-2015

2.79%

Age 21 to 24

9,789

4.82%

Growth 2010-2014

1.96%

Age 25 to 34

45,630

22.47%

Growth 2000-2010

Age 35 to 44

37,439

18.43%

Age 45 to 54

29,486

14.52%

Age 55 to 64

22,187

10.92%

Age 65 to 74

13,414

6.60%

Age 75 to 84

7,811

3.85%

Age 85 and over

3,694

1.82%

Age 16 and over

178,154

87.72%

Age 18 and over

174,968

86.15%

Age 21 and over

169,450

83.43%

Age 65 and over

24,919

12.27%

2014 HOLLYWOOD POPULATION AGE 2014 Estimated Median Age

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EDUCATION (FOR AGE 25 AND OVER) Less than 9th Grade

14,933

9.35%

Some High School, no diploma

10,884

6.82%

High School Graduate (or GED)

24,721

15.48%

Some College, no degree

29,094

18.22%

Associate Degree

10,741

6.73%

Bachelor’s Degree

47,944

30.03%

Master’s Degree

13,680

8.57%

Professional School Degree

5,743

3.60%

Doctorate Degree

5,743

1.20%

2014 ESTIMATED POPULATION BY SEX 38.33

2014 Estimated Average Age

-4.46%

Male

106,422

52.40%

Female

96,678

47.60%

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HOUSEHOLDS 2014 ESTIMATED HOUSEHOLDS BY HOUSEHOLD INCOME

2014 ESTIMATED HOUSEHOLDS BY NUMBER OF VEHICLES

Less than $15,000

19,607

19.98%

No Vehicles

17,524

17.86%

$15,000 to $24,999

12,827

13.07%

1 Vehicle

48,867

49.79%

$25,000 to $34,999

10,948

11.15%

2 Vehicles

25,007

25.48%

$35,000 to $49,999

12,897

13.14%

3 Vehicles

5,131

$50,000 to $74,999

14,888

15.17%

4 Vehicles

1,105

1.13%

$75,000 to $99,999

8,347

8.50%

5 or more Vehicles

512

0.52%

$100,000 to $124,999

5,987

6.10%

$125,000 to $149,999

3,354

3.42%

$150,000 to $199,999

3,423

3.49%

$200,000 to $249,999

1,437

1.46%

Blue Collar

11,996

10.60%

$250,000 to $499,999

2,915

2.97%

White Collar

75,402

66.60%

$500,000 or more

1,516

1.54%

Service & Farm

25,821

22.81%

5.23%

2014 ESTIMATED HOUSEHOLD EMPLOYED POPULATION AGE 16 AND OVER BY OCCUPATION

HOUSEHOLDS

2014 ESTIMATED HOUSEHOLDS BY HOUSEHOLD SIZE

2019 Projection

101,808

1-person household

44,663

45.51%

2014 Estimate

98,146

2-person household

29,688

30.25%

2010 Census

95,196

3-person household

11,063

11.27%

2000 Census

94,039

4-person household

7,259

7.40%

5-person household

3,219

3.28%

Growth 2014-2019

3.73%

6-person household

1,391

1.42%

Growth 2010-2014

3.10%

7-person household

863

0.88%

Growth 2000-2010

1.23%

INFORMATION ON HOME SALES LOCATION

METRIC

2010

2011

2012

2013

2014

Hollywood

Single-Family Home Sales

642

781

899

760

Hollywood

Single-Family Home Median Price ($000s)

965.4

970.5

1,051.6

1,246.8

1,333.4

Los Angeles County

Single-Family Home Median Price ($000s)

340.0

325.0

340.0

425.0

475.0

Hollywood

Single-Family Home Median Price Change (%)

•

-0.5

4.9

22.3

8.7

Los Angeles County

Single-Family Home Median Price Change (%)

•

-4.4

4.6

25.0

11.8

Private Mailboxes With Real Street Address. Package Notification Shipping & Packing Services Domestic & International

Printing Binding Laminating Posters Postcards Mailers & Banners.

H O L LY W O O D C H A M B E R . N E T

I 43

TOURISM

THE TOURISM SECTOR CONTINUES TO GROW

THINKSTOCK PHOTOS

ollywood is the epicenter of tourism in Los Angeles. Each year, millions of visitors (both local and from around the world) descend on Hollywood to experience the historic movie capital of the world and its many attractions. With new hotels under construction and on the drawing boards, and exciting new visitor experiences being planned at nearby Universal Studios, Hollywood faces a bright future in tourism. Here is a quick profile of the people who are coming to visit. HOLLYWOOD VISITOR INFORMATION Using data from two visitor profiles studies commissioned by Los Angeles Tourism and Convention Board (Los Angeles 2013 Active Leisure Visitor Profile and the 2013 Hollywood Visitor Profile), estimates were made of the number of annual visitors and total number of annual visits to Hollywood. ANNUAL VISITATION

NUMBER OF UNIQUE VISITORS

AVERAGE NUMBER OF VISITS

NUMBER OF VISITS

Hollywood hotel guests

655,000

4.1

2,685,00

Overnight visitors (excluding Hollywood hotel guests)

3,713,000

1.8

6,684,000

Day Visitors

1,767,000

1.4

2,546,000

TOTAL

6,135,000

1.9

11,915,000

VISITOR PLACE OF RESIDENCE

NUMBER OF UNIQUE VISITORS

% OF TOTAL

1,263,000

20.6%

827,000

13.5%

Other U.S.

1,747,000

28.5%

International

2,298,000

37.5%

TOTAL

6,135,000

100%

Los Angeles County Other SoCal

Hollywood “visitor” does not include those working or living in Hollywood but does include other Los Angeles County residents and those visiting Los Angeles from outside of Los Angeles County.

HOTEL OCCUPANCY AND RATES

2013

2014

197.8

220.8

Occupancy (%)

81.7

82.2

+0.6

Revenue per Available Room ($)

161.6

181.4

+12.2

168.0

180.1

+7.2

81.5

83.4

+2.3

136.9

150.2

+9.7

HOLLYWOOD Average Daily Rate ($)

CHANGE (%) TOURISTS WALK ON HOLLYWOOD WALK OF FAME. THERE ARE OVER 2,550 +11.6 CELEBRITY STARS.

LOS ANGELES COUNTY Average Daily Rate ($) Occupancy (%) Revenue per Available Room ($) Source: PKF. Data year-to-date through September 2014.

44 I

H O L LY W O O D C H A M B E R O F C O M M E R C E

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HOLLYWOOD HOTEL GUESTS: AVERAGE ROOM RATE

The survey indicates the average room rate for visitors staying in a Hollywood hotel. International visitors appear to be more likely to stay in economy priced hotels/motels. 40% 30.2% 26.4

30%

17.9% 14.2%

20%

11.3%

Under $100

$101 to $150

O% $151 to 200

$201 to $250

Over $250

10%

Source: L.A. Tourism & Convention Bureau

Domestic Excluding L.A. County

International

Over $250

15.2%

8.1%

$201 to $250

15.2%

5.1%

$151 to $200

26.1%

18.2%

$101 to $150

28.3%

26.3%

Under $100

15.%

42.4%

Mean

$177.74

$126.96

Sample Size

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LA/Hollywood 323-464-0583 West LA/Santa Monica 310-557-1712 Burbank (818) 842-5444 Fax (818) 842-7153 • www.nowmessengerservice.net

H O L LY W O O D C H A M B E R . N E T

I 45

TOURISM DAILY SPENDING IN HOLLYWOOD The typical visitor reported a daily spend of $156.46 while in Hollywood, which covered the cost of 2.2 persons. Therefore it is estimated that each visitor spends $71.12 daily in Hollywood. Chart at right shows mean averages of visitors questioned at each of these venues. Daily Spending by all respondents in Hollywood per Travel Party (Excluding Lodging). Restaurants & Dining

$60.33

Retail Store Purchases

$47.72

Entertainment, Sightseeing & Activities

$31.93

Hiking & Local Transportation

$15.37

Spa/Groom/ Helath Club

$0.06

Other

$1.05 $0

Mean = $156.46 per party $71.12 per visitor

$20

$40

$60

$80

Source: L.A. Tourism & Convention Board

Hollywood Hotels

All Hotels

Other Los Angeles Hotels

All Private Residence

All Day Tripper

Lodging

$169.23

$0.00

Restaurants & Dining

$85.07

$73.99

$67.47

$47.40

$55.05

Retail Store Purchases

$58.05

$61.54

$60.82

$40.66

$44.55

Entertainment, Sightseeing & Activities

$51.11

$40.99

$33.78

$25.63

$27.69

Gas, Parking & Local Transportation

$17.53

$17.87

$17.52

$11.34

$15.13

Spa/Groom/ Health club

$0.00

$0.28

$0.09

Other

$2.52

$1.31

$0.72

$0.95

$0.79

Mean (per travel Party)

$383.50

$195.69

$180.31

$126.27

$143.29

Mean (per person)

$174.32

$88.95

$81.96

$57.40

$65.18

Sample Size

182

527

278

128

660

ACTIVITIES IN HOLLYWOOD Dining in restaurants (61.2%), Sightseeing (55.9%), Shopping (54.4%) and the Hollywood Walk of Fame (52.9%) are the most popular activities of all respondents. Chart at right shows breakdown by specific area of origin. Dining in Restaurants

Los Angeles Southern County California

61.2%

General Sightseeing/ Photo Taking

55.9% 54.4%

Shopping See the Hollywood Walk of Fame

52.9% 46.6%

Visit Attraction(s)

38.5%

People-watching Visit Museum or Gallery

21.9%

Attend a TV Show Taping

18.1%

Go to bars/ nightlife activities

18.0%

Take a guided sightseeing tour

14.9%

Take pictures with/of costumed characters

11.5%

See a movie

10.6%

Attend a scheduled live performance

9.2%

Attend a festival or special event Visit a spa and/or health club

6.2% 1.3%

20%

40%

60%

80%

H O L LY W O O D C H A M B E R O F C O M M E R C E

International

Dining in Restaurants

52.9%

61.3%

67.0%

61.2%

General Sightseeing/ Photo Taking

27.4%

42.3%

60.4%

73.1%

Shopping

40.9%

49.6%

56.3%

62.3%

See the Hollywood Walk of Fame

23.6%

35.8%

59.7%

69.9%

Visit Attraction(s)

19.2%

32.1%

48.3%

65.7%

People-watching

36.5%

38.0%

41.0%

38.0%

Visit Museum or Gallery

12.5%

19.0%

22.9%

27.4%

Attend a TV Show Taping

23.1%

19.0%

27.1%

8.2%

Go to bars/ nightlife activities

13.5%

20.4%

17.7%

19.8%

Take a guided sightseeing tour

1.0%

5.8%

17.0%

24.3%

Take pictures with/of costumed characters

3.4%

9.5%

13.5%

15.0%

See a movie

13.0%

12.4%

7.6%

10.8%

Attend a scheduled live performance

10.6%

12.4%

10.40%

6.3%

Attend a festival or special event

9.6%

9.5%

4.5%

Visit a spa and/ or health club

0.5%

1.5%

1.7%

1.3%

Source: L.A. Tourism & Convention Board

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Other Domestic

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EXPECTATIONS OF HOLLYWOOD EXPERIENCE While the majority consider their Hollywood experience to have “met their expectations” (68.1%), over one fifth of visitors reports that their experience actually “exceeded their expectations” (21.7%)

Exceeded expectation

PHOTO KAYTE DEIOMA / CRA/LA HOLLYWOOD PHOTO BANK

VISITOR PLACE OF RESIDENCE In total, nearly 80 percent of visitors to Hollywood live outside Los Angeles County, including 37.5 percent who are international visitors. Among non-local visitors, the percent of International visitors is almost half (47%) clearly showing that Hollywood is a key factor in attracting International visitors to Los Angeles.

21.7%

RESIDENCE Met expectations

Question: Which of the following best describes where you live? Outside the United States

37.5%

Less than expected

10.2% 0%

Elsewhere in the United States

28.5%

Los Angeles County, outside of Hollywood Area

20% 40% 60% 80%

Source: L.A. Tourism & Convention Board

20.6%

Southern California, outside of Los Angeles County

13.5%

10% 20% 30% 40%

Source: L.A. Tourism & Convention Board

Outside the United States

Los Angeles County

Southern California

Other Domestic

International

Exceeded Expectations

18.3%

22.1%

26.4%

20.0%

Met Expectations

75.0%

71.3%

64.1%

66.1%

Less Than Expected

6.7%

6.6%

9.5%

13.9%

Sample Size

208

136

284

375

www.MusiciansCU.org

47.1%

Elsewhere in the United States

35.8%

Southern California, outside of Los Angeles County

Serving musicians, entertainment guilds as well as the Hollywood community

17.0%

20% 40% 60%

TOTAL TIME SPENT IN HOLLYWOOD AREA Putting the arrival and expected departure data together, a clear majority of Hollywood visitors (excluding hotel guests) expected to spend more than 4 hours in the area (65.2%). The average visitor expected to spend 5.2 hours in Hollywood.

Over 4 hours

65.2%

2 to 4 hours

34.9% 7.5%

817 N. Vine Street Hollywood CA 90038

1-800-393-3833 323-462-6447 or 323-462-6471 Fax 323-462-4411

T H E L AW OF F IC E S OF

DEREK S. YEE BUSINESS LAW

Time Spent in Hollywood (excluding Hollywood Hotel Guests)

Less than 2 hours

68.1%

Mean = 5.2

• Business Formations, Transactions and Litigation • Employment Law • Intellectual Property (Trademarks and Copyrights)

6464 W. Sunset Boulevard Penthouse Suite 1175 Los Angeles, CA 90028 PH: (323) 443-7888 • FX: (323) 443-7889 derekyee@dsylaw.com • www.dsylaw.com

Source: L.A. Tourism & Convention Board

20% 40% 60% 80% H

H O L LY W O O D C H A M B E R . N E T

I 47

ILLUSTRATION BY SHIMAHARA ILLUSTRATION COURTESY OF KILROY REALTY CORPORATION

DEVELOPMENT HOLLYWOOD’S BOOM IS ATTRACTING MANY TO THE TECH OPPORTUNITIES AND URBAN LIFESTYLE

ollywood has become one of the hottest development markets in Southern California. With more office space under construction than any place else in Los Angeles County, the entertainment industry is moving back to its historic roots. Thousands of new residential units are attracting young Millennials and tech savvy residents who want to live in an urban setting close to work and mass transit. Take a look at the business profile of Hollywood.

PRIVATE EMPLOYMENT IN HOLLYWOOD BY INDUSTRY, 2013 Hollywood Employment (000s)

Growth 2012-13 Hollywood (%)

Growth 2012-13 County (%)

Location Quotient (County = 1)*

16.4

+2.0

+5.4

1.9

Health Care

13.7

+9.2

+37.7

1.2

Information

10.9

+2.2

+0.9

2.8

Retail Trade

7.4

-1.7

+1.5

0.9

Professional, Science, Tech, and Management

6.0

+1.0

+4.5

0.9

Education

3.2

-1.3

+2.6

1.5

Admin Support

2.7

-8.2

+4.8

0.5

Financial Services and Real Estate

2.2

+6.1

+0.2

0.5

Wholesale Trade

1.6

+5.8

+2.8

0.4

Transport/Warehouse

0.9

+3.7

+1.5

0.3

NR/Construction

0.7

+2.8

+6.0

0.3

Durable Goods

0.6

-7.3

+0.1

0.1

Total Private

71.4

+2.4

+3.0

—

INDUSTRY Leisure and Hospitality

Source: California Employment Development Department. * A higher Location Quotient indicates that employment in an industry is more concentrated in Hollywood than in Los Angeles County.

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OPENING 2016 TheCamdenLife.com

48 I

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PRIVATE SUBSECTORS IN HOLLYWOOD, 2013

PRIVATE SECTOR ANNUAL WAGES BY INDUSTRY, 2013

Employment (000s)

Employment Annual Growth (%)

Average Wage ($000s)

Food and Drinking Places

12.2

+0.9

19.8

Motion Picture and Sound

8.0

+2.6

Hospitals

7.0

Professional and Technical Services

5.4

Educational Services

3.2

-1.3

Nursing Facilities

3.1

-0.2

SUBSECTOR

INDUSTRY

Growth Growth Hollywood Average 2012-13 2012-13 vs. Wage Hollywood County County ($000s) (%) (%) (%)*

Information

127.8

-0.3

-2.2

129.3

126.2

Prof, Sci, Tech & Mgmt.

91.9

+2.0

-2.3

102.6

+11.6

73.3

Wholesale Trade

65.2

-3.4

-0.3

111.8

+1.5

94.4

Fin. Svcs. & Real Estate

59.1

-4.8

-0.3

67.7

Health Care

54.6

+3.6

-21.5

134.4

44.5

Education

44.5

-3.2

+1.0

87.7

32.4

NR/Construction

40.2

+5.9

+0.4

68.3

Durable Goods

35.9

+6.8

+0.3

59.9

Transport/ Warehouse

34.6

+3.0

+2.8

59.6

Retail Trade

31.9

+1.2

-0.2

99.6

Admin Support

29.6

-0.3

-1.4

81.1

Leisure & Hospitality

29.2

-3.6

-3.0

87.0

TOTAL PRIVATE

57.8

+0.3

-1.3

107.6

Administrative Service

2.7

Membership Association and Organization

2.0

+6.9

42.0

Ambulatory Services

1.9

+2.8

47.8

Performing Arts & Spectator Sports

1.8

+6.9

91.8

-8.2

29.6

Source: California Employment Development Department.

Source: California Employment Development Department. *This figure measures the sector’s average annual wage in Hollywood relative to the sector’s average annual wage in Los Angeles County

LeFRAK AND KENNEDY WILSON

INVESTED IN HOLLYWOOD

LeFrak and Kennedy Wilson have been close partners for many years, including in Hollywood. Together, in 2007, they purchased 7060 Hollywood Blvd. and fully renovated the property creating a beautiful new Class A office building. 7060 Hollywood won the BOMA Greater Los Angeles 2013 Outstanding Building of the year (TOBY) Award for commercial properties of 100,000 – 249,999 sq ft. The TOBY Awards Program has been identified as the most prestigious of its kind in the commercial real estate industry. This exemplifies the commitment this partnership has to Hollywood.

LeFrak is a preeminent, family-owned property company committed to community development and long-term ownership. These principles, consistently applied, have strengthened and deepened the expertise that supports the company’s real estate leadership for over a century. LeFrak entered the Los Angeles market beginning in 2007 and has invested in and continues to own a dozen substantial commercial and residential properties located in the Los Angeles area, including Koreatown, Hollywood, Beverly Hills and Malibu.

Founded in 1977, Kennedy Wilson is a vertically integrated global real estate investment and services company headquartered in Beverly Hills, CA, with 25 offices in the U.S., U.K., Ireland, Spain, Jersey and Japan. The company, on its own or with partners, invests opportunistically in a variety of real estate related investments, including commercial, multifamily, loan purchases and originations, residential, and hotels. Kennedy Wilson offers a comprehensive array of real estate services including investment management, property services, auction, conventional sales, brokerage and research.

To learn more about LeFrak, please visit lefrak.com.

For further information, please visit www.kennedywilson.com.

H O L LY W O O D C H A M B E R . N E T

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DEVELOPMENT VACANCY RATE 16

36 Q2-10

Q2-11

Q2-12

Q2-13

Los Angeles County

Q2-14

Hollywood Region (Annual $ per SF.)

Los Angeles County (Annual $ per SF.)

OFFICE RENT Q1-09 TO Q3-14

Q2-09

Demographic information in this section was provided by Beacon Economics.

15 14 13 12 11 4 ‘13

Hollywood Region

‘14

‘15

HOLLYWOOD MULTI-FAMILY RESIDENTIAL PROJECTS. UNITS COMPLETED 2003-2015 2000

1823

1500

20.0

20.0 1000

15.0

Hollywood Region (%)

Los Angeles County (%)

500

188 2016

Currently (2016) there are 6,547 units in the pipeline. *Number of units under construction in 2016. This information provided by Hollywood Chamber of Commerce.

RETAIL 8.08.0VACANCY RATES Q1-09 TO Q3-14

8.0 8.0

Greater Hollywood Region (%) (%) Greater Hollywood Region Greater Hollywood Region (%) Greater Hollywood Region (%)

8.0 8.0

8.08.0 6.06.0 6.0 6.0

Los Angeles County (%) (%) Los Angeles County Los Angeles County (%) Los Angeles County (%)

6.06.0

6.0 6.0

4.04.0

4.0 4.0

2.02.0

2.0 2.0

0.00.0

Q1-09 Q1-09Q1-10 Q1-10 Q1-11 Q1-11 Q1-12 Q1-12 Q1-13 Q1-13 Q1-14 Q1-14 0.0 0.0

0.0 0.0

Los Los Angeles Angeles County Q1-09 Q1-10 Q1-10 Q1-11County Q1-12 Q1-09 Q1-11 Q1-12

Source: REIS

50 I

Hollywood Hollywood Region Region Q1-13 Q1-14 Q1-13 Q1-14

Los Angeles County Los Angeles County

H O L LY W O O D C H A M B E R O F C O M M E R C E

Hollywood Region Hollywood Region

100 100 75 75 7575 50 50

50 50 25 25 2525 0 0 00

2006 2006 2007 2007 2008 2008 2009 2009 2010 2010 20112011 20122012 20132013 20142014

20062007 20072008 2008 20092010 2010 2011 2011 20122013 20132014 2014 2006 2009 2012 Residential Residential Non-Residential Non-Residential

Residential Non-Residential Source: Los Angeles City Department of Building and Safety. Note: Fiscal Year 2005-06 to FY2013-14 Residential Non-Residential

RETAIL RENT Q1-09 TO Q3-14 32 32 3232

42 42

Hollywood Region (Annual $ per$ SF.) Hollywood Region (Annual per SF.) Hollywood Region (Annual $ per SF.) Hollywood Region (Annual $ per SF.)

Source: California Employment Development Department JOBS GAINED/LOST 500 1,000 1,000 1,500 1,5002,000 2,0002,500 2,500 JOBS GAINED/LOST 00 500

125125 125 125 100100 $ Million $ Million $ Million $ Million

2,474 2,474 Leisure Leisure andand Hospitality Hospitality 1,9185.0 1,918 Health Health Care Care 5.0 2,474 Leisure and Hospitality 2,474 Leisure and Hospitality 997 997 Prof, Prof, Sci, Sci, Tech, Tech, and and Mgmt Mgmt 1,918 Health Care Q1-09 Health Q1-10 Q1-11 Q1-12 Q1-13 Q1-14 1,918 Care 662 662 Information Information 997 Prof, Sci, Tech, and Mgmt 997 Prof, Sci, Tech, and Mgmt Los Angeles Hollywood Region 410 410 Wholesale Wholesale Trade Trade County 662 Information 662 Information 384 384 Admin Admin Support Support 410 Wholesale Trade 410 Wholesale Trade 381 381 Other Other Services Services 384 384 Admin Support Admin Support 332 Retail Retail Trade Trade 332 381 Other Services 381 Other Services 216 Education Education 332 Retail Trade 216 332 Retail Trade 141 Transport/Warehouse Transport/Warehouse 216 Education 141 216 Education 70 70 NR/Construction NR/Construction Transport/Warehouse 141141 Transport/Warehouse 32 Non-Durable Non-Durable Goods Goods32 NR/Construction 7070 NR/Construction 26 26 Fin.Fin. Svcs. Svcs. and and Real Real Estate Estate 32 Non-Durable Goods 32 Non-Durable Goods Fin. Svcs. and Real Estate 2626 Fin. Svcs. and Real Estate JOBS JOBS GAINED/LOST GAINED/LOST 0 0 5005001,000 1,0001,500 1,500 2,000 2,000 2,500 2,500

BUILDING PERMIT VALUES IN HOLLYWOOD

Los Angeles County (Annual $ per$ SF.) Los Angeles County (Annual per SF.) Los Angeles County (Annual $ per SF.) Los Angeles County (Annual $ per SF.)

10.0

10.0 EMPLOYMENT CHANGE, HOLLYWOOD, 2010-2013

4242

31 31

41 41

3131

4141

30 30

40 40

3030

40 40

29 29

39 39

2929

3939

28 28

38 38 Q2-09 Q2-09 Q2-10 Q2-10 Q2-11 Q2-11 Q2-12 Q2-12 Q2-13 Q2-13 Q2-14 Q2-14 28 28 3838

Source: REIS

Los Los Angeles Angeles County County Hollywood Hollywood Region Region Q2-09 Q2-10 Q2-10 Q2-11 Q2-12 Q2-13 Q2-13 Q2-14 Q2-09 Q2-11 Q2-12 Q2-14 Los Angeles County Los Angeles County

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Hollywood Region Hollywood Region

HOLLYWOOD TOP EMPLOYERS COMPANY

ADDRESS

BUSINESS TYPE

# OF EMPLOYEES

4747 Sunset Blvd. Hollywood, CA 90027

Hospital

6,000

Universal Studios, Inc.

100 Universal City Plaza Universal City, CA 91608

Motion Picture Studio

5,000

*Paramount Pictures

5555 Melrose Ave. Hollywood, CA 90027

Motion Picture Studio

5,000

Kaiser Permanente Hospital

Children’s Hospital of Los Angeles

4650 Sunset Blvd. Hollywood, CA 90027

Hospital

4,994

*Sunset Gower/Sunset Bronson Studio

1430 N. Gower, Box 21, Hollywood, CA 90028

Motion Picture & TV Studio

2,500

Los Angeles City College

855 N. Vermont Ave. Los Angeles, CA 90029

Community College

1,418

Hollywood Presbyterian Medical Center

1300 N. Vermont Ave. Hollywood, CA 90027

Hospital

1,200

Live Nation

7060 Hollywood Blvd. Hollywood, CA 90028

Music Event Production

1,000

j2 Global, Inc.

6922 Hollywood Blvd. Hollywood, CA 90028

Internet Business

860

*The Prospect Studios

4151 Prospect Ave. Los Angeles, CA 90027

Television Studios

850

CBS Television City

7800 Beverly Blvd. Los Angeles, CA 90036

Television & Radio

700 600

The Original Farmers Market

6333 W. 3rd Street Hollywood, CA 90036

Retail

Trailer Park

6922 Hollywood Blvd. Hollywood, CA 90028

Advertising Agency

556

W Hotel

6250 Hollywood Blvd. Hollywood, CA 90028

Hotel

400

Roosevelt Hotel

7000 Hollywood Blvd. Hollywood, CA 90028

Hotel

399

Loews Hollywood Hotel

1755 N. Highland Ave. Hollywood, CA 90028

Hotel

385

6040 Sunset Blvd. Hollywood, CA 90028

Film & TV Production

375

1750 Vine St. Hollywood, CA 90028

Record Company

320

6245 DeLongre Ave. Hollywood, CA 90028

Hospital

270

Technicolor Capitol Records Southern California Hospital at Hollywood Home Depot

5600 Sunset Blvd. Hollywood, CA 90028

Retail

250

KTLA

5800 Sunset Blvd. Hollywood, CA 90028

Television

250

6400 Sunset Blvd. Los Angeles, CA 90028

Record, Tapes, CDs

242

Amoeba Music

* Includes employees, clients, and tenants housed on-site and seasonal variations in employment.

H O L LY W O O D C H A M B E R . N E T

I 51

BUSINESS RESOURCE TELEPHONE NUMBERS

NEIGHBORHOOD COUNCILS Central Hollywood Neighborhood Council www.chnc.org Hollywood Hills West Neighborhood Council www.hhwnc.org (310) 854-6000 Hollywood United Neighborhood Council www.hollywoodunitednc.org Hollywood Studio District Neighborhood Council www.hsdnc.org (323) 301-4818 East Hollywood Neighborhood Council www.easthollywood.net (323) 639-3462 Los Feliz Neighborhood Council http://losfeliznc.org/

BUSINESS RESOURCE Abandoned Vehicles (800)222-6366 Animal Regulation (888)452-7381

Convention & Visitors Bureau/ Visitors Information (213)624-7300 Economic Development Corporation of L.A. County (213)236-4800

SABAN Free Clinic (323)653-1990

Metro (Metropolitan Transportation Authority) (213)626-4455

L.A. Youth Network (323)467-8466

Planning Department (L.A. City) (213)482-7077

FILMING OFFICES

My Friend's Place (323)908-0011

Film LA City\County (213)977-8624

Salvation Army (323)960-0640

California Film Commission (323)860-2960

Library (Hollywood) (323)856-8260

Better Business Bureau (310)945-3166

Hollywood Entertainment District (323)463-6767

LOS ANGELES POLICE DEPARTMENT

Building and Safety (888)524-2845

HOMELESS SERVICES

Assessor, L.A. County (213)974-3211 Attorney General's Office Complaints & Inquiries (800)952-5225

Chamber of Commerce (323)469-8311 City Clerk General Information (213)978-1043 Consumer Affairs (L.A. County) (213)974-1452

Children of the Night (818)908-4474 Covenant House (323)461-3131 Gay & Lesbian Community Services Center (323)993-7400

Post Office (Hollywood) (800)275-8777 Street Lighting (213)847-1459 Street Maintenance (213)847-2999

Hollywood Division (213)972-2971

Transportation Temporary Parking Signs (213)485-2298 Walk of Fame Information (323)469-8311

Northeast Division (213)344-5701

WATER AND POWER (DWP)

Rampart Division (213)484-3403

Customer Service (800)342-5397

Wilshire Division . (213)473-0476

Conservation Information (800)827-5397

The Hollywood Guide and Business Profile is a publication of the Hollywood Chamber of Commerce. For more information about the Hollywood Chamber of Commerce, or about doing business in the Hollywood community, please call the Hollywood Chamber of Commerce between the hours of 9 a.m. and 5 p.m. Monday through Friday, at (323)469-8311 or visit www.hollywoodchamber.net. Â©2016 All rights reserved. Printed in U.S.A.

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LOCAL OFFICIALS Eric Garcetti City of Los Angeles Mayor 200 North Spring Street, Room 303 Los Angeles, CA 90012 Tel: (213) 978-0600 Fax: (213) 978-0750 Email: mayor.garcetti@lacity.org Website: http://lamayor.org Mitch O'Farrell City of Los Angeles Councilmember, District 13 200 North Spring Street, Room 480 Los Angeles, CA 90012 Tel: (213) 473-7013 Fax: (213) 473-7734 Email: councilmember.ofarrell@ lacity.org Website: http://www.cd13.com/ District Office 1722 Sunset Blvd Los Angeles, CA 90026 Tel: (213) 207-3015 Fax: (213) 207-3031 David Ryu City of Los Angeles Councilmember, District 4 200 N. Spring Street, Room 425 Los Angeles, CA 90012 Phone: (213) 473-7004 Email: david.ryu@lacity.org Website: http://davidryu.lacity.org/

Sheila Kuehl County of Los Angeles Supervisor, Third District 821 Kenneth Hahn Hall of Administration 500 W. Temple St. Los Angeles, CA 90012 Tel: (213) 974-3333 Email: sheila@bos.lacounty.gov Website: http://supervisorkuehl. com/

STATE OFFICIALS Jerry Brown Governor, State of California State Capitol Building Suite 1173 Sacramento, CA 95814 Tel: (916) 445-2841 Fax: (916) 558-3160 Website: http://www.gov.ca.gov Ben Allen California State Senate, District 26 State Capitol, Room 2054 Sacramento, CA 95814 Phone: (916) 651-4026 Fax: (916) 445-8899 Website: http://sd26.senate. ca.gov District Office 2512 Artesia Blvd., #320 Redondo Beach, CA 90278-3279 Tel: (310) 318-6994 Fax: (310) 318-6733

Hollywood Field Office 6501 Fountain Avenue Los Angeles, CA 90028 Phone: (323) 957-6415

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Kevin de Leรณn California Senate President pro Tempore State Senate, District 24 State Capitol, Room 205 Sacramento, CA 95814 Tel: (916) 651-4024 Fax: (916) 651-4924 Website: http://sd24.senate. ca.gov/ District Office: 1808 W. Sunset Blvd. Los Angeles, CA 90026 Tel: (213) 483-9300 Fax: (213) 483-9305 Richard Bloom State Assembly, District 50 State Capitol P.O. Box 942849 Sacramento, CA 94249-0050 Tel: (916) 319-2050 Fax: (916) 319-2150 Website: http://asmdc.org/ members/a50/ District Office: 2800 28th Street, Suite 105 Santa Monica, CA 90405 Tel: (310) 450-0041 Fax: (310) 450-6090 Mike Gatto State Assembly, District 43 State Capitol P.O. Box 942849 Sacramento, CA 94249-0043 Tel: (916) 319-2043 Fax: (916) 319-2143 Website: http://asmdc.org/ members/a43/

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District Office: 300 East Magnolia Boulevard Suite 504 Burbank, CA 91502 Tel: (818) 558-3043 Fax: (818) 558-3042 Adrin Nazarian State Assembly, District 46 State Capitol P.O. Box 942849 Sacramento, CA 94249-0046 Tel: (916) 319-2046 Fax: (916) 319-2146 Website: http://asmdc.org/ members/a46/ District Office 6150 Van Nuys Blvd. Suite 300 Van Nuys, Ca 91401 Tel: (818) 376-4246 Fax: (818) 376-4252

FEDERAL Barbara Boxer U.S. Senate 112 Hart Senate Office Building Washington, D.C. 20510 Tel: (202) 224-3553 Website: http://boxer.senate. gov/ 312 N. Spring Street, Suite 1748 Los Angeles, CA 90012 Tel: (213) 894-5000 Fax: (202) 224-0357

Dianne Feinstein U.S. Senate 331 Hart Senate Office Building Washington, DC 20510 Tel: (202) 224-3841 Fax: (202) 228-3954 Website: http://feinstein.senate. gov/ 11111 Santa Monica Boulevard, Suite 915 Los Angeles, CA 90025 Tel: (310) 914-7300 Fax: (310) 914-7318 Adam Schiff U.S. Congress, District 28 2411 Rayburn HOB Washington D.C. 20515 Tel: (202) 225-4176 Fax: (202) 225-5828 Website: http://schiff.house.gov/ District Office 245 E. Olive Ave. Suite 200 Burbank, CA 91502 Tel: (818) 450-2900 (323) 315-5555 Fax: (818) 450-2928

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THE DOME

6360 Sunset Blvd., Hollywood, California 90028

 ARCLIGHT CINEMAS (323) 464 - 1478 www.arclightcinemas.com



STELLA BARRA PIZZERIA (323 )301 - 4001 www.stellabarra.com

 VEGGIE GRILL

(323) 962 - 3354 www.veggiegrill.com

 24 HOUR FITNESS

 AT THE BEACH

 CAFFE PRIMO

 BLUE C SUSHI

(323) 461 - 2024 www.24 hourfitness.com

(323) 467 - 7630 www.iloveprimo.com

(323) 469 - 8267 www.atbtanning.com

(323) 391 - 2241 www.bluecsushi.com

A Development by

120 N. Robertson Blvd, Los Angeles, CA 90048 Phone: (310) 652-3620 Facsimile: (310) 652- 8538

Top 10 Film School The Hollywood Reporter

Emerson College

Top 15 Entrepreneurial College Forbes

Celebrating 30 Years in Los Angeles

No. 1 LGBTQ-Friendliest School Princeton Review First East Coast College Internship Program in Hollywood 3,000 Hours of Community Service Provided by Students Annually 4,500 Alumni in the LA Region

Celebrating

30 Years in Los Angeles

Film in our Building Feature films and TV shows like Scandal and How to Get Away with Murder often shoot in our award-winning buildingâ&#x20AC;&#x201D;engaging with students while utilizing our state-of-the-art facilities. ELA_MEC@emerson.edu

@EmersonLAcenter Emerson Los Angeles emerson_la

Take a Course to Advance Your Career Continue your lifelong learning goals and gain new skills by enrolling in a Professional Studies course. ELA_ProfessionalStudies@ emerson.edu

A Resource for the Hollywood Community and Beyond Learn from industry leaders in our public lecture series, create a customized education program for your business, and take advantage of countless career development opportunities. For general information, visit emerson.edu/ela or call 323-952-6411. Kevin Bright, Vice President and Founding Director @kbrightELA