TA
O NT C F O E BL
2016
E NTS
MEDIA GUIDE
PARKS & RECREATION MAGAZINE . . . . . . . . . . 3
DIGITAL ADVERTISING RATES . . . . . . . . . . . . . . 10
BENEFITS OF ADVERTISING . . . . . . . . . . . . . . . . . 4
NRPA ANNUAL CONFERENCE EXHIBIT HALL GUIDE. . . . . . . . . . . . . . . . . . . . . . . 11
READER STATISTICS. . . . . . . . . . . . . . . . . . . . . . . . . 5
CUSTOMIZED EMAIL BLASTS. . . . . . . . . . . . . . . 12
EDITORIAL CALENDAR. . . . . . . . . . . . . . . . . . . . . . 6 PRINT ADVERTISING RATES . . . . . . . . . . . . . . . . . 7
ATION M R O F N AC Ts-CI ohen tions CONinT d Publica a Mullin tions an
PRODUCT ADVERTISING. . . . . . . . . . . . . . . . . . . . 8 • Marketplace • Field Guide
a Ms. G mmunic eting, Co 4 rk a M P V 18 03.858.2 Office: 7 3 9 0 .3 1 .72 Cell: 310 rg .o a rp n gcohen@ g a Storm Ms. Dan ager of Advertisin n a M Senior 174 03.858.2 Office: 7 3.4518 .53 Cell: 540 nrpa.org dstorm@
»» Online and Print Editions
DIGITAL MEDIA OPTIONS. . . . . . . . . . . . . . . . . . . 9 • NRPA.org Website Advertising • ParksandRecreation.org Website Advertising • NRPA Express Monthly Newsletter • NRPA Top 5 Weekly Email • Parks & Recreation First Glance Email
www.nrpa.org
2
For the most current media guide, please visit: www.nrpa.org/ Media-Guide.
Contact Dana Storm 703.858.2174 | dstorm@nrpa.org
AN D PAR K S INE MAGA Z
2016
ION T A E R C RE
MEDIA GUIDE
Advertising in the monthly flagship publication of the National Recreation and Park Association is a time-tested and proven way to market your products and services to a highly targeted, active audience of buyers. Park professionals turn to the magazine for the latest trends, issues, products and news of colleagues around the country.
DEPARTMENTS, COLUMNS AND ARTICLES •
Perspectives
•
Law Review
•
Operations
•
Editor’s Note
•
Conservation
•
Products
•
Community Center
•
Health and Wellness
•
Marketplace
•
People for Parks
•
Social Equity
•
Advertiser Index
•
Member to Member
•
Future Leaders
•
Advertiser Service Page
•
Advocacy
•
NRPA Update
www.nrpa.org
3
Contact Dana Storm 703.858.2174 | dstorm@nrpa.org
2016
TS B E N E FI
MEDIA GUIDE
OF
Strength in Numbers Parks & Recreation magazine, the official publication of the National Recreation and Park Association (NRPA), is the single spot-on voice in the $6.4 billion industry of park and recreation professionals. Advertising in Parks & Recreation magazine delivers your brand, your products or your services to more than 51,000 NRPA members each month. All member-reader distribution numbers quoted are from the 2016 NRPA data base, NRPA’s 2016 annual distribution audit and membership survey. Members of NRPA rank Parks & Recreation magazine as the number one membership benefit. The qualified members of Parks & Recreation magazine are the agency decision makers you need to reach — today.
Readers
Decision Makers
Savvy Buyers
current NRPA members with new members joining monthly.
of our readers have the purchasing power you need.
of our readers visit an advertiser’s website and share advertised products and services with colleagues.
51,000+
89%
79%
Informed
Connected
of our members tell us they view Parks & Recreation magazine as a valuable benefit and look forward to reading it every month.
of our readers rely on Parks & Recreation magazine to stay on top of industry trends, products, services and the latest technologies that will help their agencies conserve resources.
96%
94%
Online nrpa.org is the perfect spot for your online presence. More than
Reader Loyalty
More than
340,000 80,000 19 active page views each month
unique monthly visitors
www.nrpa.org
specialty member networks
4
12.6 yrs is the average length of an NRPA membership.
Contact Dana Storm 703.858.2174 | dstorm@nrpa.org
RE
2016
STICS I T A T S AD E R
MEDIA GUIDE
Our Readers Monthly Distribution: Approximately 51,000 (NRPA members)
%
86
Monthly Readership of the Print and Digital Editions: More than 153,000
%
Readers who establish or influence budgets for their agency.
yrs. 6 . 2 1 % 92
92
Readers who say the magazine is the leading publication of the park and recreation industry.
84 372
Readers say the content in Parks & Recreation magazine is far superior to any other magazine in the field.
%
Average length of membership.
Readers who say the magazine is their go-to source for product information.
Readers share content from the First Glance magazine email each month.
SOURCE: NRPA, NRPA PRORAGIS Research and Parks & Recreation Reader Surveys.
www.nrpa.org
5
Contact Dana Storm 703.858.2174 | dstorm@nrpa.org
E D I TO R
DEC NOV OCT SEP AUG JUL
FIELD MAY APR MAR FEB JAN JUN GUIDE
ISSUE
IAL
2016
AR C ALE N D OPERATIONAL FOCUS
EDITORIAL FOCUS Seniors
Golf
Money
Outdoor Playgrounds
Park Design
MEDIA GUIDE
Fitness Trails
Conservation (includes Conservation poster)
Landscaping/Green Infrastructure
Coaching (includes Park and Recreation Month poster)
Surfacing
2016 Supplier and Resource Directory
SPACE CLOSE
ART DEADLINE
12/7
12/15
1/7
1/16
2/7
2/16
3/7
3/16
Specialties in Parks Skateboard Parks
4/7
4/16
Ships with May issue of Parks & Recreation
3/7
3/16
SPECIAL SECTION Education Guide
Aquatics
Health and Wellness Issue Rooftop Gardens (includes Health and Wellness poster)
Concessions Shelters
Preliminary Conference Program
5/7
5/16
Park and Recreation Month Cover Contest
Waterfronts, Irrigation
Playgrounds
6/7
6/16
ADA
Education / Training
7/7
7/16
Social Equity (includes Social Equity poster)
Safety / Accessability
Trail Products
8/7
8/16
Show Issue
Indoor Playgrounds
Exhibit Hall Guide
9/7
9/16
Military Conference Wrap Up Awards
Disaster Preparedness
10/7
10/16
Innovative Celebrations in your Parks
Special Events
11/7
11/16
www.nrpa.org
6
Contact Dana Storm 703.858.2174 | dstorm@nrpa.org
P
E R TI V D A T RIN
2016
SING
MEDIA GUIDE
PARKS & RECREATION MAGAZINE* 4-Color
AD SPECIFICATIONS
1x
3x
6x
12x
Ad Size
Width × Depth
1 Full Page
$5,270
$ 5,100
$4,950
$4,810
Full Page (Bleed)
8.625” × 11.125”
2/3 Page
$4,355
$4,225
$4,095
$3,985
Full Page (Non-Bleed)
7.625” × 10.125”
1/2 Page (Island)
$3,950
$3,880
$3,780
$3,675
2/3 Page (Bleed)
5.625” × 11.125”
1/2 Page
$3,650
$3,620
$3,460
$3,420
1/3 Page
$3,090
$3,015
$2,910
$2,660
2/3 Page (Non-Bleed)
1/4 Page
$2,160
$2,055
$1,945
$1,835
1/6 Page
$1,855
$1,760
$1,670
$1,575
Cover 2 (Full)
$6,590
$6,335
$6,105
$5,860
Cover 3 (Full)
$6,590
$6,335
$6,105
$5,860
Cover 4 (Full)
$6,710
$6,470
$6,170
1/2 Page Vertical 1/2 Page Horizontal
4.5625” × 9.875” 3.375” × 9.875” 7” × 4.75”
1/2 Page Island
4.5625” × 7.5”
1/3 Page Vertical
2.1875” × 9.75”
$6,055
1/3 Page Square
4.5625” × 4.75” 3.375” × 4.75”
Page 1 (Full)
$6,590
$6,335
$6,105
$5,860
1/4 Page
Page 2 (Full)
$6,590
$6,335
$6,105
$5,860
1/6 Page Vertical
2.1875” × 4.75”
1/6 Page Horizontal
4.5625” × 2.375”
2-Page Spread
$9,980
$9,670
$9,370
$9,105
2-Page Center Spread
$11,000
$10,560
$10,200
$9,900
• TRIM SIZE: 8.375” × 10.875” • SPREAD TRIM SIZE: 16.875” × 10.875” • BLEED: Allow 1/8” bleed on all four sides for bleed ads. Keep all live copy 3/8” from trim. • PRINTING: Web offset • FILE TYPE: High-resolution Adobe Acrobat PDF/X-1a or higher. • COLOR: CMYK only (no spot colors). To ensure true and accurate color when printing, please supply a SWOP-approved color proof. • POSITION: We make every attempt to accommodate all position requests. However, all premium and guaranteed positions (other than covers) are 15% extra.
NRPA MARKETPLACE SECTION* 4-Color
1x
6x
12x
1/4 Page
$1,025
$875
$600
2016 AD DEADLINES Issue
Space Close
Materials Due
January
12/7/2015
12/15/2015
February
1/7/2016
1/15/16
March
2/7/2016
2/15/16
April
3/7/2016
3/15/16
May
4/7/2016
4/15/16
Field Guide
3/7/2016
3/15/2016
June
5/7/2016
5/15/16
July
6/7/2016
6/15/16
August
7/7/2016
7/15/16
September
8/7/2016
8/15/16
October
9/7/2016
9/15/16
November
10/7/2016
10/15/16
December
11/7/2016
11/15/16
AD SUBMISSION •
For large files, please use the NRPA dropbox: http://dropbox.hightail.com/NRPAAdvertising
•
Questions? Contact Ms. Dana Storm at 703.858.2174 or dstorm@nrpa.org
More Advertising options follow on page 8 www.nrpa.org
7
Contact Dana Storm 703.858.2174 | dstorm@nrpa.org
2016
U FI E LD G
MEDIA GUIDE
IDE
THE 2016 FIELD GUIDE (PRINTED WITH MAY ISSUE) 4-Color
1x
Listing (Includes logo, contact information, and 50-word description)
$595
Category Tabs (Limit of 5, double sided, card stock)
$4,000
Covers and Page 1
$6,000
Full Page Ad
$5,000
• A Standard Field Guide Listing is a free way for companies to get their name, address, phone numbers, website and email address listed in this annual directory. Companies with active corporate member status are denoted by the NRPA logo. • An Enhanced Field Guide Listing includes everything in the standard listing plus your company’s color logo and a 50word description of your products or services.
THE ONLINE FIELD GUIDE Parks & Recreation magazine’s online supplier, service and resource directory. • To sign-up, visit www.fieldguide.org Annual Online Listing
1x
Diamond Level
$1,199
Gold Level
$799
Silver Level
$599
Bronze Level
$395
Banner ads
See Field Guide website for sizing and pricing
www.nrpa.org
8
Contact Dana Storm 703.858.2174 | dstorm@nrpa.org
MED L A T I G DI
I
2016
NS O I T P O A
MEDIA GUIDE
PARKS & RECREATION MAGAZINE’S FIRST GLANCE AND THIS MONTH’S GOOD READ EMAILS Enhance your message even further with the NRPA Parks & Recreation eblast package! In addition to its print counterpart, Parks & Recreation ezine is distributed every month to more than 33,000 NRPA members. All issues, including advertisements, are fully accessible online via ezine.parksandrecreation.org.
Limit one sponsor per issue. Reserve your space today! Average open rate: 37 percent Ezine, Bi-weekly Ad Packages
Rate
Vertical tower in email and left of cover ad in digital edition
$3,500
Video Option Included
$500
www.nrpa.org
9
Contact Dana Storm 703.858.2174 | dstorm@nrpa.org
LM DIG ITA
P TIO N O A I D E
S
NRPA EXPRESS (MONTHLY EMAIL NEWSLETTER)
NRPA TOP 5 (WEEKLY EMAIL NEWS BRIEF)
Sent to more than 33,000 park and recreation professionals each month, every issue of NRPA Express delivers newsworthy articles, timely updates, and links to webinars, upcoming events and other member resources. Stand out in NRPA Express. Ad space is limited and sold on a first come, first serve basis, so your ad will not be lost in the crowd.
As with NRPA Express, TOP 5 is sent to more than 33,000 park and recreation professionals, but TOP 5 is delivered each week. Every issue of NRPA TOP 5 contains news briefs on the latest news, hot topics, and other “must know� information to keep you informed and ahead of the curve. Stand out in NRPA TOP 5. Sponsorship in TOP 5 is limited to one advertiser a month, making the newsletter a great way to stand out in a crowded field.
Average open rate: 21 percent Ad Unit
Monthly Rate
Leaderboard (650 x 80 pixels)
$2,500
Horizontal Banner (468 x 60 pixels)
$1,500
Vertical Tower (160 x 300 pixels)
$1,000
www.nrpa.org
Average open rate: 21 percent Single Ad Unit Full Banner (650 x 80 pixels)
10
Monthly Rate
Weekly Rate
$3,000
$900
Contact Dana Storm 703.858.2174 | dstorm@nrpa.org
AD O N LI N E
VE
2016
R TISI NG
MEDIA GUIDE
NRPA.ORG AND PARKSANDRECREATION.ORG NRPA.org is the online portal to the best of the park and recreation field. Members visit the association’s website for key services and information: • Career Center • Conferences and Events • Grants and Partner Information • Advocacy and Government Affairs • Professional Development • Publications and Research
With 340,000 page views each month, NRPA.org is also one of the best ways to keep your brand top of mind, generate leads and drive traffic to your websites. • Total monthly visits: 105,000 - 134,000 • Average unique visitors: 80,000 - 115,000 • Total monthly page views: 340,000
Ad Pricing and Specs Banner (300 x 250 pixels)
Combined with the monthly readership of Parks & Recreation magazine’s web edition available through NRPA.org, this venue is an extraordinarily strong way to connect with park and recreation professionals and citizen advocates.
3x
6x
12x
$2,500
$2,250
$2,000
$1,750
• 300 × 250 ads will rotate in a single ad zone on home pages and will rotate in stacked format on select interior pages.
Additionally, NRPA members use the website to access the association’s 19 specialty member networks that allow them to interact 24/7 on key issues and topics.
www.nrpa.org
1x
FILE SIZE FOR BANNERS NOTED ABOVE: 45KB max FILE TYPE: JPG, GIF files accepted ALT TEXT: 25 characters
11
Contact Dana Storm 703.858.2174 | dstorm@nrpa.org
A DV L A T I G DI
E
2016
R TISI NG
MEDIA GUIDE
Channel
Description
Proven Results
Specs
Rates (net)
Fine Print
Website: NRPA.org (Includes Parksand Recreation.org)
The main gateway to the field of parks and recreation
• 340,000 page views per month • 134,000 total monthly visits • 108,000 average monthly unique visitors • Trackable
• Banner 300 × 250 pixels
• 1× $2,500 • 3× $2,250 • 6× $2,000 • 12× $1,750
• Minimum buy: one month • Single 300x250 banner rotates on the home pages and stacked 300x250 banners rotate on selected interior pages. • Full size: 45KB max • File type: JPG, GIF files accepted • URL: Landing page address for ad required • Alt text: 25 characters
EMAIL: NRPA Express
This monthly email newsletter delivers news from NRPA and the park and recreation field
• Sent to more • Leaderboard: 650 × than 33,000 NRPA 80 pixels members • Horizontal Banner: • 21 percent open rate 468 × 60 pixels • Trackable • Vertical Tower: 160 × 300 pixels
• $2,500 Leaderboard • $1,500 Horizontal Banner • $1,000 Vertical Tower
• JPG or GIF file only — no animation • Maximum size: 45KB • URL: Landing page address for ad required • Alt text: 25 characters
EMAIL: NRPA Top 5
This weekly email • Sent to more • Horizontal Banner: delivers five of the than 33,000 NRPA 650 × 80 pixels latest and most members important news items • 21 percent open rate NRPA members need • Trackable to know
• $3,000 Horizontal Banner per month • $900 Horizontal Banner per week
• An amazing opportunity available on a monthly basis • JPG or GIF file only — no animation • Maximum size: 45KB • URL: Landing page address for ad required • Alt text: 25 characters
EMAIL: P&R magazine First Glance Monthly Good Read
Boost your message • Sent to more • 160 × 600 pixels with this monthly than 33,000 NRPA vertical tower eblast promoting the members • 480 × 570 pixels left online version of each • 37 percent open rate of cover ad in ezine issue • Trackable • Max 75 words company description
• $3500 First Glance and Good Read email distribution • Plus full-page, 4-C, interactive ad opposite cover of Parks & Recreation ezine. • $500 Video option with full-page ad
Ad package limited to one per issue month
www.nrpa.org
12
Contact Dana Storm 703.858.2174 | dstorm@nrpa.org
EX
LL G A H T I B HI
2016
UIDE
MEDIA GUIDE
The NRPA Annual Conference, the industry’s flagship event, takes place October 6-8, 2016 in St. Louis, Missouri. It’s the most comprehensive gathering of park and recreation professional resources, suppliers and industry peers in the country. Suppliers can choose from an array of exhibit and sponsorship opportunities. Learn more at www.nrpa.org/Conference2016. By advertising in the Exhibit Hall Guide, you can draw attendees to your booth before they even set foot in the exhibit hall. Every attendee receives this guide when they check-in at the conference. • 82 percent of conference attendees are park and recreation professionals—your key market. The Annual Conference is the flagship event of NRPA and the premier annual event of the park and recreation community. • Attended by more than 7,000 park and recreation professionals, citizen advocates and industry suppliers for amazing networking opportunities, hundreds of educational sessions and the industry’s largest trade show showcasing the products and services of more than 400 exhibitors. • 91 percent of attendees influence purchasing products for their organization. NRPA is the only national organization that delivers decision making agency directors, managers and staff in all areas of parks and recreation. • 97 percent of attendees spend time in the exhibit hall. • 54 percent of attending agencies have a budget of at least $2.5 million.
Ad Placement Inside Front Cover
$2,500
Inside Back Cover
$2,500
Back Cover
$2,500
Full Page
$1,200
Full page ads are placed prominently on the inside front cover and both sides of the back cover. Limited full page spots are also available throughout the listing pages in the guide.
Ad Reservations: July 29, 2016
Premium spots go fast—reserve your space ahead of time!
Materials Deadline: August 12, 2016
www.nrpa.org
13
Net Rate
Contact Dana Storm 703.858.2174 | dstorm@nrpa.org
TH E N I E C N AUDIE T S E B WITH TH E Y R H T C S A U E R N IND O I T A E R ECR D N A K PAR
E V I S U L C X E T S N A W L O B L I A M YOUR E D E Z I M O T S CU Target over 51,000 high profile NRPA member readers – the decision makers in this industry! Announce new products and offer new services to the leaders of the fastest growing audience in the park and recreation field! Advertiser emails will be sent with a description and link to a current magazine article in the NRPA member magazine, Parks & Recreation 1x
4x
8x
12x
$3,600
$2,900
$2,400
$2,000
*rates are net per email blast
ITE D DAY! M O I T L R S I A LE N D B I LIT Y A A C L I E A H V T A T ON O P S R YOU S E CU R E
www.nrpa.org
14
Contact Dana Storm 703.858.2174 | dstorm@nrpa.org
22377 Belmont Ridge Rd. Ashburn, VA 20148-4501 703.858.0784 advertising@nrpa.org Contact Information Ms. Gina Mullins-Cohen VP Marketing, Communications and Publications Office: 703.858.2184 Cell: 310.721.3093 gcohen@nrpa.org Ms. Dana Storm Senior Manager of Advertising Eastern Region U.S. and Europe Office: 703.858.2174 Cell: 540.533.4518
Ms. Michelle Dellner Advertising Manager Western Region U.S. and Asia Office: 949.248.1057
dstorm@nrpa.org
mdellner@nrpa.org
For the most current media guide, please visit: www.nrpa.org/Media-Guide.
NRPA MAGAZINE AND ONLINE CONTRACT REGULATIONS A. Based on frequency, rate earned is determined by the number of different advertisements (regardless of size) placed in any one or more issues within the 12-month contract period from date of first insertion. Fractional units placed in the same issue are billed at their own individual frequency rates and cannot be bulked to earn the rate for a larger unit space. Spreads or other multiple-space units count as additional units and earn the accrued space rate. Rate based on number of units used within one year. B. Advertisers will be short-rated if, within the 12-month period from date of first insertion, they do not use the number of insertions contracted for, upon which their billings have been based. Advertisers will be rebated if, within the 12-month period, they have used sufficient additional insertions to earn a lower rate than that at which they have been billed. C. Cover, premium and guaranteed positions are noncancelable. Premium and guaranteed positions must be specified on insertion orders. Cancellation of all other scheduled insertions must be made to the publisher 60 days prior to space closing in any given issue. D. Publisher reserves the right to hold the advertiser and/or its agency jointly and severally liable for such moneys as is due and payable to the publisher. E. Advertiser and/or its agency agree to indemnify and hold publisher harmless from any suits or claims resulting from all content (including text, copy, representation, illustrations or
any sketch, map, labels, trademark or copyrighted matter) of its ad.
M. The publisher assumes no liability if, for any reason, it becomes necessary to omit an advertisement.
F. Publisher reserves the right to reject or cancel any advertising that in its opinion does not conform to standards of the publication. Publisher may add the word “advertisement” to any ad.
N. The publisher assumes no liability for errors in booth numbers.
G. Insertion instructions shall be supplied for every advertisement and shall clearly state the following information: name of publication, name of advertiser, date to be inserted, size and orientation of advertisement, identification of advertisement (proof of ad must be furnished) and rate, plus any special instructions, such as bleed, color, etc. H. No conditions, printed or otherwise, appearing on the space order, billing instruction or copy instructions which conflict with the publisher’s stated policies will be binding on the publisher. I. All advertising orders are accepted subject to the terms and provisions of the current rate card. J. Orders are acceptable for not more than one year in advance. K. A contract year, or 12-month period, starts from the date of first insertion. L. The publisher’s liability for any error will not exceed the charge for the advertisement in question.
O. When change of copy, covered by a noncancelable insertion order, is not received by the closing date, copy run in previous issue will be inserted. Production charges will be applied to insertion rate for all changes. P. Rates in effect upon the date of the first insertion will apply to all insertions placed through the completion of that contract. Q. NRPA reserves the right to require prepayment of ads to establish credit. Payment for advertising is due no later than 30 days from the date of invoice. Payments after 30 days will be charged 1.5 percent interest on the outstanding balance. Advertisers who are past due 60 days will be put on a prepayment basis until their account is brought up to date. Any accounts with NRPA past due 90 days will be referred to its collection agency. NRPA reserves the right to hold and/or refuse future advertising until all accounts with NRPA are paid in full (including but not limited to exhibits, sponsorships, publications, royalties and partnership obligations). R. Advertiser is liable for payment for advertisement if advertisement copy is not received by closing date and insertion order is not canceled within 60 days of any issue’s closing date.