1.Vision, Mission & Value a. Our Company
JetKite Pacific was established to provide helpful, professional and friendly services. Always hope to bring customers the best experience through each flight
FLY AS KITE TREATE YOU KIND
Goal
Financial
Customer
Internal Business Process
Innovation and learning
Measure
• Increasing sales, revenue, and profit. • Reduce operating cost • Asset utilization • Appealing to investors
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• Increase brand awareness and image • Meeting customer satisfaction • Building customer relationship.
KPI
Activities
• Gross revenue grows by 3% (quarterly) • Reduce operating expense by 1% (quarterly) • Stock price increases by 2% • Net profit >200,000 (quarterly) • Route expanding • Increasing in service capacity
• Maintaining and reducing expenses. • Eliminating debts • Investing in region and route expanding. • Purchase new aircraft
• Customer growth • Reliability
• Reliability increases to 90% ( yearly) • Total passengers increase by 10,000 (yearly)
• Increasing marketing budget. • Keeping Social Performance Budget. • Concerning customer services and communication. • Build customer loyalty program
• Increasing high quality rating. • Maintaining high efficiency and effective resources utilization.
• Quality rating • Taking efficiency routes.
• Passenger load factor >= 50% ( quarterly) • Quality increases to 90% (yearly)
• Investing in technique maintenance (fleet). • Considering routes efficiency.
• Having well - qualified and professional human resources. • Employee retention and productivity • Building a dedicated and friendly organization culture. • Keeping up to date technology and innovation
• Employee satisfaction, training and compensation
• Quality and training budget increases by 10% (quarterly). • Compensation policy: increase slightly by 1% above prevailing wage for all employees (quarterly). • Turnover rate is under 7% compared to total employees.
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Cash flow Sale growth Operating expense Profit growth Stock price High tangible asset
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Investing in training budget and compensation. Providing employee development plans. and encourage them to be selfeducated Providing benefits for all employees such as bonus, promotion, etc. Increasing in technology training
FINANCIAL
CUSTOMER
TARGET (KPIS)
RESULTS GAINED
HIT/ MISS THE TARGET
• Gross revenue grows by 3% (quarterly) • Reduce operating expense by 1% (quarterly) • Stock price increases by 2% • Net profit >200,000 (quarterly) • Route expanding • Increasing in service capacity
• Route expanding: From quarter 1-quarter 4, we have started served 10 routes, while from quarter 5 -7, there was expanding up to 12 routes. • Net cash flow remains positively. • Purchase 4 RJ-350E and lease 2 RJ-350E.
• Gross revenue: Miss the first period and hit the second period. • Operating expense: miss 4 times • Stock price: miss 4 times. •Net profit: miss 2 times. •Service capacity: we hit the target.
• Reliability increases to 94% ( yearly) • Total passengers increase by 10,000 (yearly)
• Reliability: From quarter 1 to quarter 4, it increases from 90% to 94.5%, and from quarter 5 to 8, it fluctuates from 94.2 % to 96%. •Passengers: it increases from 37,380 to 58,672 in the first period, and reaches 91,112 in quarter 8
• Reliability: Hit the target at the first and second period • Passengers : Hit the target during 8 quarters
TARGET (KPIS)
INTERNAL PROCESS
• Passenger load factor: from quarter 1 to quarter 4 it is higher than 40%, from quarter 5 – 8, it is • Passenger load factor >= approximate 50%, reach the 50% ( quarterly) highest position 52.5% in quarter 5
• Quality increases to 90% (yearly)
• Quality and training
INNOVATION AND LEARNING
RESULTS GAINED
budget increases by 10% (quarterly). • Compensation policy: increase slightly by 0.5% above prevailing wage for all employees (yearly). • Turnover rate is under 10% compared to total employees.
• From quarter 0 to quarter 4, quality increases from 65 to 90%, from quarter 5-7, quality rating reaches 95%.
• Quality and training budget : From quarter 1-4, we increase budget $10,000 to $45,000, while from quarter 5-8, we increase to $60,000. • Compensation policy: From quarter 1-4, we increase wage 1% above prevailing, and we increase to 1.5% in quarter 8. • Turnover rate : it fluctuates around 8% during 8 quarters, and reach highest rate up 10% in quarter 5
HIT/MISS THE TARGET
• Passenger load factor : miss the target , except for quarter 5 • Quality: Hit in 2 periods.
• Quality and training budget : Hit in the first and second period. • Compensation policy: Hit the target during 8 quarters.
• Turnover rate : hit the target during 8 quarters.
