Management Presentation
HOSPITALITY IS OUR FOUNDATION.
YOUR HAPPINESS IS OUR FOCUS. Access comes from a long line of people who care deeply about each property they touch. Our parent company, Access Hotel and Resorts, has been delivering AAA Four Diamond service to guests around the nation since 2008. The founders launched Access Management to bring our hospitality expertise to the world of residential management.
Our President Barry Caplan has more than 28 years of hospitality industry experience. Mr. Caplan is Founder and President of Access Residential Management; a “hospitality focused” Community Association Management Company. He is a Licensed Community Association Manger in the State of Florida. Currently, Access Residential operates three Del Webb Communities in Florida and is responsible for managing the Homeowners Association of 20 lifestyle communities with over 6,500 single-family residences. Access Residential’s client list includes the Nation’s top publicly traded home builders: The Pulte Group, D.R. Horton, KB Home and Lennar. His expertise is extensive in hotel operations, sales and asset management. Since 2005, Mr. Caplan is also Co-founder and Managing Principal of Access Hotel and Resorts. Access is a third-party hotel and asset management company that operates hotels on both North American coasts as well as the Caribbean. Currently, the company manages a number of independent properties including The Seton Hotel and The Distrikt Hotel in New York City, The Serrano Hotel, San Francisco, California, The Lodge of the Four Seasons, Lake Ozarks, Missouri and The Palace at Playe Grande in the Dominican Republic as well as several other full-service hotels. Mr. Caplan was instrumental in the management transition of Bacara Resort and Spa, Santa Barbara, California. After 18 months of Management, he assisted in the disposition of the resort, increasing asset value by $30 million dollars. Mr. Caplan has cultivated strong partners throughout his career advising and/or managing assets for pension and private equity funds, banks, brands and servicing companies. During his tenure in the industry Mr. Caplan has opened, repositioned, managed, renovated, disposed and acquired more than $650 million of hotel real estate.
Prior to co-founding Access Hotel Management, he led the expansion of Warwick International Hotels in North America with the conversion of the Melrose Hotel Dallas to The Warwick Melrose Dallas Hotel, a AAA four diamond property. Mr. Caplan has held various key executive positions such as Chief Operating Officer, Senior Vice President of Sales, and Regional Director of Operations for several hotel management companies. He has union labor hotel management experience in major cities including: New York, Washington DC, Detroit, St. Louis, Los Angeles and Dayton. He was also directly responsible for labor negotiations in several assets. Mr. Caplan has held the position of Director of National Sales for Hilton Hotels Corporation and was honored as Hilton’s National Sales Person of the Year, the youngest in the Company’s history. Mr. Caplan holds a Bachelor of Arts from Michigan State University.
OUR TEAM PASSION, INNOVATION AND CREATIVITY
CATHY BRAND
MICHAEL LASTER
Vice President / CFO
Director of Sales Development and Operations
DAVE WALTER
KIM MORTON
Director of Hospitality Operations
Director of Professional and Creative Development
ACCESS DIFFERENCE TEAM Led by distinguished industry veterans who offer a broad range of expertise with nearly 80 years of combined hospitality and community management related experience in areas including: community and homeowner association management, conventional, senior and afordable mulit-family apartment communities, hotel and resort operations, development, finance, food and beverage, consulting, and service contract negotiation. Experienced in managing and overseeing a large portfolio of conventional and affordable apartment Homes in addition to the portfolio of community association management. This includes specializing in new construction and lease-ups throughout the United States including but not limited to Senior Housing and Active Adult communities. The Company name ACCESS was established to indicate to our clients, vendors and employees that we have transparency in all that we do – communication, financial and operational management. We will always remain accessible. The Executive Team of Access Management includes: Barry Caplan, LCAM - President Cathy Brand – Vice President Michael W. Laster, LCAM, CMCA, CAM, NALP – Director of Sales Development and Operations Dave Walter, LCAM – Director of Hospitality Operations Kim Morton, LCAM – Director of Professional and Creative Development Lynne Brzozowski – Corporate Controller Ali Mackay – Maintenance Division Supervisor
LIFESTYLE MANAGEMENT
ABOUT ACCESS ALWAYS ON POINT. ALWAYS ON CALL. ALWAYS OVER AND BEYOND. Access Management manages and maintains communities that people love to live in. We serve as expert advisors, reliable service providers and most of all, trusted partners to property owners and associations. Because of the work we do, people derive as much joy and value from their properties as possible. And because of the way we do it, our clients come back to us year after year, knowing that the level of service we offer is simply incomparable in this industry.
WE PROMISE TO SET OUR OWN BAR HIGHER THAN ANYONE ELSE DOES. Clients expect us to do the job they hired us for. We believe our job is to exceed their expectations. That means going beyond our “to-do” list to actively identify opportunities, address challenges, and make improvements even before our clients ask us to.Access Management manages and maintains communities that people love to live in. We serve as expert advisors, reliable service providers and most of all, trusted partners to property owners and associations. Because of the work we do, people derive as much joy and value from their properties as possible. And because of the way we do it, our clients come back to us year after year, knowing that the level of service we offer is simply incomparable in this industry.
WE PROMISE TO MAKE EXCELLENCE A TEAM EFFORT. In addition to holding our own employees to the highest standards, we insist on the same level of excellence from vendors and service providers. We also hold ourselves accountable for their performance. By acting as a unified team, we ensure consistent quality across every inch of the property. WE PROMISE TO HIRE, TRAIN AND CULTIVATE PEOPLE WHO CARE. In this business, how much you care matters more than how much you know. So we look for people who are wired to care, and care deeply, about the clients we serve. Then we encourage and empower them to do what it takes to make those clients happy.
INNOVATIVE MANAGEMENT The Access Team is skilled in taking an innovative approach to their management services. We strive to collaborate with our clients and customers to exceed budgeted expectations and push thar by bringing creative ideas to the table in all areas such as Lifestyle, Amenities and Financial Operations. WE PROMISE HONESTY AND TRANSPARENCY IN EVERY INTERACTION. Our goal is to make our clients’ lives easier. So when it comes to fees and financial information, we provide clear communication, comprehensive reporting, and readily accessible records.
Leasing Services MARKETING - Marketing plan conception and implementation, target market identification and analysis, HD photos, YouTube videos, 3D floorplans and interactive panoramas marketed across the web. LEASING – We maximize every lead with online signings, tour schedules & applications and tenant tracking. BRANDING - Property website development, brand growth through press, advertising, marketing materials, social media, and promotional event planning. ADMINISTRATION - Coordination of property showings, drafting of leasing agreements and standardized forms, screening of applicants, execution of lessees, and setup of online payment program. LEASE-UPS – We attract qualified tenants and work diligently to increase occupancy while avoiding artificially lowering market rental rates which ultimately affect property valuation. Our expertise provides our clients with a significant advantage in obtaining and retaining tenants for their properties. We use proven systematic processes, effective marketing techniques, online resources, and extensive screening to ensure efficient leasing, proper oversight of leases, and a seamless lease renewal.
OUR QUALIFICATIONS Professional Organizations: Community Association Institute, National Association of Realtors, Orlando Regional Realtor Association, National Notary Association, National Apartment Association, Hospitality Financial & Technology Professionals, National Registry of Food Safety Professionals Professional Designations: Certified Manager of Community Associations Realtor – Real Estate Professional / Broker Certified Apartment Manager, National Apartment Leasing Professional, Association Management Specialist, Licensed Marketing Specialist for Trump Organization, Caesar’s Entertainment, and State of Nevada, Certified Pool Operators, Certified Short Sale Specialists Food Safety Manager, Training for Intervention Procedures (TIPS Certified)
Transition Team Implementing change in any situation can be a challenge, but the Access Transition Team includes several highly trained professionals prepared to handle the unexpected. Our team members have an expertise in management, accounting, operations, communications, construction, real estate, food & beverage, and development who are prepared. The Transition Team members all work together to ensure a successful transition while minimizing any inconveniences to the developer, board, residents or operations of the community. We place on focus on covering multiple business processes, such as finance and accounting, operational management and proper staffing. We will keep this transition process transparent and follow through with all of our commitments.
ACCESS TRANSITION TEAM Management: Michael W. Laster, LCAM, CMCA, CAM, NALP – Director of Sales and Operations Dave Walter, LCAM – Director of Hospitality and Operations Kim Morton, LCAM – Director of Professional and Creative Development Finance & Accounting: Cathy Brand – Vice President of Finance Lynne Brzozowski – Regional Controller Maintenance/Operations: Ali Mackay – Maintenance Division Supervisor
PORTFOLIO
Village Walk Orlando • Del Webb Orlando • Stoneybrook Hills • Southshore Falls Harrison Ranch Master • Harrison Ranch Villas • Meadow Ridge • Sullivan Ranch Residences at Dellagio • Preserve at Lake Sylvan • Lakeshore at Narcoossee Promenade Condos • Legacy Park • Legacy Park Master • Emerson Park Fountain Park • Rosewood Condos • South Goldenrod Pines • Windermere Sound Storey Lake • Waterleigh Master • Waterleigh PH1 • Kempton Park
ACCESS HOTELS & RESORTS
Current : Distrikt Hotel • Red River Hotel & Casino • Serrano Hotel • Seton Hotel The Kennilworth •The Inn at Thorn Hill • The Lodge of Four Seasons The Palace at Playa Grande • The Cove (Golf) The Club at Porto Cima (Golf) The Ridge (Golf) Prior: Allegria Hotel & Spa • Allerton Hotel • Belmont Hotel • Bacara Resort & Spa • Hotel Sax • Melrose Hotels –Dallas, DC, NY • Westin Columbus Wilshire Hotel
ACCESS BARS & RESTAURANTS
Landmark Restaurant • Miro at Bacara Resort • Jaspers Corner Tap & Kitchen HK’s Steakhouse • Breeze’s Restaurant • Soleil Café • The Ridge Grill The Cove Bar & Grill • Baxter’s Lakeside Grille • Collage Bistro & Bar Thornhill • Thirst • Parrot Bar
RECOMMENDATIONS SERVE MORE, REACH MORE, WIN MORE...
JIM GRAY ORLANDO CITY COMMISSIONER “I only wish all management companies were as responsive and accomadating as yours!”
CARLOS DE LA OSSA HOA MANAGER
JOSH KALIN LAND DEVELOPMENT PROJECT MANAGER
Access Residential Management 5728 Major Blvd. #307 Orlando, Florida 32819 Office: 407-480-4200 Fax: 407-480-4203 Email: contactus@accessdifference.com www.accessdifference.com
Contact Us Barry Caplan Mobile: 215-275-8438 Email: bcaplan@accessdifference.com Cathy Brand Mobile: 215-300-2398 Email: cbrand@accessdifference.com Michael W. Laster Mobile: 407-721-6116 Email: mlaster@accessdifference.com