Kimberly Tsai Portfolio

Kimberly Tsai

Protfolio

Basic Design 01 Gestalt Principle 02 Collage

Graphic Design 03 Portrait Design 04 How to Poster 05 Gig Band Poster 06 Emotion Poster 07 Book Design - NYC Subculture 08 Book Design - Coney Island 09 Slipcase & Book Cover 10 NTUBST Postcards 11 Neighborhood Event Branding

Packaging Design 12 Extraordinary Package 13 Juice Bottle Package

Digital Media Design 14 App Design

Fabric Design 15 Pattern Design

Negative Film Photography

Basic

Design

Gestalt Principle

Visual Organization In this practice, I use the Gestalt Principles (similarity, proximity, continuity, closure, area, symmetry) to express meaning of words. All the letters I used are found on magazine and color is limited to black and white.

Gravity

Congesiton

Random

Texture

Contrast

Closure

Basic

Design

Collage

Graphic Design

Self Portrait

Portrait with Tattoo I first take my own portrait photos, and then hand draw decoration on transfer paper to add some tattoo-like images my original portrait.

Graphic Design

How to Poster

1

PADDLE

for a wave, and just as you feel the surfboard flows FASTER than your paddling speed, you are ready to

HOP UP!

2

with your hands firmly grasping each rail, push up

QUICKLY.

SIMULTANEOUSLY, extend your arms completely and to your chest. pull your knees be sure to

UP4

ke

3

e p your weight

CENTERED with just a little slant forward.

5

place one foot near the tail and one foot just above the midpoint of the board.

6

DON’T stand up completely erect. keep a LOW center of gravity by crouching down and focusing your weight on the midpoint of the board. keep your arms out, your eyes looking and balance.

7 CONGRATS

FORWARD

How to

STA ND

YOU’VE

MADE IT

on

a

SURF

BOA RD

How to Stand on a Surfboard The idea of this poster is to list the steps of an activity using only one type family, and I get the chance to experience sizes and shapes of a type family. Since it’s about surfing, I use steps to assemble a shape of surfboard and use footprint to show the topic of this poster. This porject is limited to use only black and white so I can focus on the essence of type.

Graphic Design

Gig Band Poster

Of Monsters and Men !

In this work, I intent to make a Gig Poster for an indie band and I think of the Iceland band, Of Monsters and Men. As I searching information of the band, they say their music is like telling story through songs and they believe in monster and troll. So I combine these ideas together. The image I’m trying to express is monsters coming out from the band’s story book, and I add some texture on the background which is hand-made by myself with paint.

Graphic Design

Scared

Love

Sad

Happy

Emotion Poster

Angry

Disgust

What’s Happening Inside ?

These are posters for a performance about emotion. I am inspired by the movie Inside Out, and want to express what will feelings look like in graphic. Emotion can be represented by color, images and viewer’s experience. I combine these elements together and bulid up emotion images. I also try using thin lines to decorate posters.

Graphic Design

Book Design NYC Subculture

Graphic Design

Book Design NYC Subculture

Four Wheels and No Brakes !

This is an assignment I got at Parsons, we need to find out a subculture in NYC as our topic and design a 8-folded book. With my everyday experience I choose to talk about skateboarding. New York is full of skateboarders and park, I try to talk to skaters and visit skate parks to take photos of them playing skateboards. I capture their movement during jumping or rolling in bowls. Each skaters has their own personality and passion. Through this book, I want to show the beauty of this extreme sports.

Fly High` This is also a series of photos of a jumping skater. This time when editing, I take away backgrounds so people can focus on skater’s physical changing during sliding down the railing.

Movement When they are skating, I attend to take photos in a roll and get a series of photos. After that, I combine photos together to not only demonstrate the movements of skaters but also show the structure of skate parks.

Graphic Design

Book Design NYC Subculture

Show the Bottom of Your Board Instead of clothes, artworks on skater’s board is also one of their important accessories. Sometime I even think that the art under skateboards is also an essence of skateboarding!

So I ask skaters to show me the bottoms of their boards and come up with this series of photos. I switch the basic color to grayscale but show the original color of their artwork, so people can focus on the beauty that are usually covered.

Shooting at Pier 62 park, NYC. 06.2015

Cover

Graphic Design

Book Design Coney Island

Page 1

People may come in big groups or just pair, this wonder land has its own way to fulfill different needs of relaxazation. When I am selecting pictures, I decide that I want to use photos to express the contrast I have experienced in Coney Island. At the end of the book, I write down “People can always find their calm in this chaos land.”

Contrast in Coney Island First, I visit Coney Island to take as many photos as I can, at the same time trying to discover this area. It can be very crowded at the amusement park, on the beach or at Nathan’s Hot Dog. Despite of the chaotic environment, many people still visit Coney Island to relax. I even see an elder couple sitting next to a rollercoaster but still not disturbed by the screaming.

Page 2

Page 3

Page 5

Page 4

Graphic Design

Slipcase & Book Cover

Into The Wild I am using only font to design this project. I first photograph scattered WILD paper pieces and edit the image in photoshop to express the chaotic atmosphere. Later, I add other title and texture for the final work.

Graphic Design

Escherichia coli

NTUBST Postcards Bacteriaphage

Saccharomyces cerevisiae

Candida albicans

HIV Virus

Azalea Festival Every year in our university, we will have the Azalea Festival. This festival is for high school students to attend and get information about their future interested departments. This series of postcards is designed for my department (Biochemical Science and Technology, NTU) as gifts for visited students. Since our department is about microbiology species, I hand draw differnt images of them under microscope and color it in illustrator to show students the beauty of these tiny species.

Graphic Design

Neighborhood Event Branding

Sew What ! Garment District This is a big porject I get at Parsons. In this project we have to find a neighborhood in New York and come up with an event and promot it. This project is my first time applying graphic design in different object. I can try different things like folder, water bottle, and even print on fabrics. The massive work could be tiring, but I also get to know that grphic design can apply to anything we want. Just like Paul Rand once said, “Everything is design. Everything!�

I choose the Garment District where used to be prosperous in 19th century. Since labor and production is cheaper overseas, the neighborhood experienced its decline. Nowadays, this area is still popular for fabric stores. I come up with an event to draw people to experience this fascinating area. At this neighborhood, it has a statue of sewing man and a statue of needle with button. It gives me the inspiration to come up with the name Sew What and combine the logo with the statue it has.

Graphic Design

Neighborhood Event Branding

Sew Waht, neighborhood event at the Parsons final open house display

Graphic Design

Neighborhood Event Branding

Logo

Invitation

Thread is an representation of sewing, so I tie threads on invitation card and use citrasolve to transfer the logo on it.

Graphic Design

Neighborhood Event Branding

Folder with Fabric

Water Bottle

Gift - Sewing Kit

Paper Bag

Graphic Design

Neighborhood Event Branding

Stickers

Button Badges

Tote Bag

Baby Clothes

Packaging Design

Extraordinary Package

Rusty Washer With the extraordinary packaging assignment, we design package for things that are not normally seen as products in stores I am assigned with an old rusty washer, and it was a mechanical parts. Since it can no longer be applied in machine, I want to bring this washer a second chance to be used. I draw a little story book telling what the washer can still be used for, to let customer realize the second-hand value of this old rusty washer.

The Assigned Washer

Packaging Design

Extraordinary Package

Packaging Design

Extraordinary Package

Packaging Design

Juice Bottle Package

鎎 and Fresh 鎎 means fresh in Mandarin, so I use this word as logo to represent the freshness of juice. Since all the ingredients are fresh and natural, I intent not to put too much decoration on the bottle, and just show customer the original products. This packaging design is simple but direct, and that is how fresh and natural things should be!

Digital Media

Design

App Design

Coney Island SCEAM SCALE !

This App is about rollercoaster rides in Coney Island, and it’s focusing on the excitement level of different rides. Rides are divided into five levels, and using screaming volume to represent each level. The louder the scream is the more exciting the ride will be. Users can choose the thrilling level they want, and it the information page, they can press the ear button to hear the screaming on each ride in advence to decide whether they want to try the ride or not. Also the app provide a map to let users know the location of each ride.

Let’s hear the SCREAM

We all have experience that we don’t actually know how the ride is going to be. With SCREAM SCALE, your problem can be easily solved. SCREAM SCALE is an app that helps you know the thrilling level of different rides in Coney Island. We use different animals to represent the sound of screaming while people taking rides. We also include the real sound while people taking rides , in order to provide you a more realistic feeling.

We also consider different people’s preferences and collect a range of thrilling level to fulfill each person’s needs. Can’t wait to hop on a ride? Clear up your throat and follow SCREAM SCALE to enjoy your rides in Coney Island.

Digital Media

Design

App Design

Name and Title of the APP

Level Icon Elephant

Lion

Mouse

Dog

Bat

Volume of each animal represents different level. Elephant is the loudest and bat is the quietest, so elephant means the most exciting ride and bat is relatively the mild one.

App Demonstration Video

Clink the phone and watch, please beware of the sound volume.

Fabric Design Greyscale Hand-Draw Sketch

Pattern Design

Pattern Printed Fabric

Colored Unit

Plant Pattern When making pattern, I will draw a single pattern unit and repeat the unit in a certain order.

Before coloring, I will first make a grayscale pattern sketch to preview the visual effect of my desigm, and it also helps me figuring out what color combination I want to use for the pattern.

Fabric Design

Pattern Design

Taiwan Public Figure Pattern I choose ten Taiwan Public Figures to draw their portrait and print on fabric.

Digital Pattern Layout

Pattern Printed Fabric

Negative Film Photography

Negative Film Photography

Negative Film Photography

Negative Film Photography

Negative Film Photography