Email:kimyip22@gmail.com
http://kimyip22.appspot.com/
Table of Contents There are six themes in my portfolio. Those are the representative works for me.
4 3 1
··············· 12
TVC ·················
09
5
• Happiness is a line • Yakult Low-sugar
Outdoor
Digital & Mobile
················· 01
• Let's make a dream for peace
• Send U the lawn • Price app
Print • Book is important • Time is love
2
·········
06
Campaigns • One dollar toast • My Burger
············ 14
6
··················· 15
Work Experience • Wei Yi Noodles • Ip-guard • Norton
About the
portfolio
Why the theme of my portfolio is tea bag? It is because you will fill with energy and relaxation if you drink my portfolio. Then using the tea bag is the key visual to design all the items. i
Drink the
portfolio Name Card
It is a name card design, people can read my portfolio form the QR code of my name card after drank it. ii
Home | About | Service | Tea Bag | Portfolio | Contact Website According to the key visual of the tea bag, using html5 feature to represent the experience of drinking tea in the website for my portfolio reader.
Website Link iii
Print Campaigns
Digital & Mobile
TVC
Outdoor
Work Experience 01
important
Book is Client: eslite
Campaigns
Nowadays, more and more people use electronic documents duo to smart phone. This leads to a big problem. Our children think electronic documents are books. Finally, books will not exist in our life in the future.
Role of Advertising
Insights and Concept People absorbed the information after reading books. Our body are constituted by books, so books make you alive.
Digital & Mobile
To make more people think that book is important.
Solutions TVC
Applying in abstract art as it exaggerates the message.
Outdoor Work Experience 02
Print Campaigns Digital & Mobile TVC
Love
Outdoor
Time is Client: SOLVIL ET TITUS
Insign and Concept I found love is just like a sand timer, we need to know each other over time base on slogan of Time is love.
Work Experience
This typography print advertisement aimed at making young couple knowing their love, which need to accumulate over time.
Solutions Using typography of Chinese a word( 時 ) to represent 'Time is love'. 03
Print Campaigns Digital & Mobile
dollar toa s One
t
One dollar
TVC
toast Client: Jobfinder
Outdoor
JobFinder is a social recruiting platform. This project aimed at increasing in the brand awareeness.
Insights and Concept
Customer Service
Banking & Finance
Admin & Secretarial
Management
Work Experience
The position of JobFinder provide a few jobs as those jobs are quality. We need to tell audience a message that a fresh job is good. Then we use a toast to be a symbol for audiences to gain a jobbecause making a frash job everyday, it is same as toast bake everyday.
Marketing
Sales
Six types of toasts are sold at Holxe Cake Shops. The toasts are print six kinds QR code, every kind QR code links a job. You can get a quality job information if you buy and scan the toasts.
04
Print Campaigns Digital & Mobile TVC
People can buy the One-dollar-toast at Hoixe Cake Shop
Attract peopele to buy the One-dollar-toast.
the icon of the app
Work Experience
Make people to down load our app. Scan it and get a job information from QR code
It is a tool for people to scaning and seeking the job
Outdoor
Toaster Toaster Job Job
Stage 1
Stage 2
Stage 3
Product
Print + QR code
App
3 medium in advertising 05
My
burger Client: MC Donald's
Campaigns
This project is a marketing approach that purpose is to improve the boarding communication with their audience in digtal advertising in Hong Kong.
Trageting Audience
2
Pursue the trend
16-25 years old
Psychographic
7+
hours on web
3- 6
on hours mobile
TVC
Demographic
Personality
Student or Fresh graduated
per times week
Digital & Mobile
Creating your own burger is a big idea in this campaign. Using different medium to infect the audience, for instance, apps, website, facebook and Uniqlo T-shirt.
Behavioural
Outdoor
The special burger is created by you. There are different kinds of layers provided. You can buy it in the MC Donald's nearby your home after you created the burger.
Work Experience 06
Print Campaigns Digital & Mobile TVC Outdoor
Send u the Client: Towngas
Send your friends a lawn! You can run with your facebook friends in this game. After the game finished you must send your friends all the lawns and create a green entironment for your friends. Finally the farthest person is the winner.
Work Experience
lawn
07
Idea of development c) the wireframe of the game
Campaigns
a) Low-carbon life is a button
off
Digital & Mobile
on
Low-carbon life is just like a button for you to choose
TVC
b) Low-carbon life is a gift
saying good low-carbon life is better saying important low-carbon life. therefor you can send the low-carbon to your friends
Outdoor Work Experience
Low-carbon life is just like a gift. We can send it to our friends.
08
Price
app Client: HKDI
Insights and Concept
Campaigns
Blowing bubbles with question inside, you can get a surprise price from your friends and to find it. It is an app for you to seek the best price.
We always touch a button to send and gain some massages in apps but these apps need you to blow the smart phone, it is just like blowing bubbles when we were young.
Ask around
The bubble path Share dream price
Profile
Digital & Mobile
Gatherering Bubble
TVC Outdoor Work Experience 09
Print Campaigns Digital & Mobile TVC Outdoor Work Experience
Happiness
is a line
Client: Fortune Pharmacal Ltd
Life is a dotted line but hppiness is a line, you wil gain happiness when you take the first step, it is the slogan of the TVC. In this story, a boy created many dotted line in his life and used facebook check-point to tell that he love the gril. Finally the gril answer ed him in facebook check-point and made the check-point become a line , she love him.
Video Link 10
Yakult
Low-sugar
Campaigns
Client: Yakult ( 益力多，孿都變返直 ) It is the slogan of this TVC. The leading actor kept a squat state in his life wether he was woking or earting. Some people thought that he was odd all around. He changed when he met someone who gave him a bottle of lowsugar Yakult at store.
Insights and Concept Digital & Mobile
The unique selling point of Low-sugar Yakult which make you comfortable when you want to go toilet. The leading actor kept a odd state as he can't go to toilet comfortably. So he got comfortable when he met low-suagar Yakult. Story Board
益力多，孿都變返直 TVC Outdoor Work Experience
Video Link
11
Day
Client: Peace One Day
Campaigns
Z
‘Let’s make a dream for peace.’ It is our campaign slogan. This project aimed at paying more attention to Peace One Day. Let them know make the peace is easy.
Insights and Concept
War always came from the pressure of the people. But sleep is the best way to release stress for people. So let's make a dream for peace which design a eye mask for people to sleep everywhere.
the eye mask from ambient box
Solutions
There is a ambient box which is a panda. Panda have two big eyebag but you can make it disappear as you take the mask from ambient box.
Digital & Mobile TVC Outdoor
ZZ Z
Z
Work Experience
Z Peace One
12
Noodles Wei Yi Noodles is a Shuang Hai noodles restaurant. Then we need to create the atmosphere which is industrial age in Shuang Hai. We try to use many elements of industrial age, such as the light of industrial age.
Digital & Mobile
In addition, we mix Chinese cluture elements in the sore design. Making people feel Wei Yi Noodles is tradition. Then we design many Chinese pattern and use some materiels of red wood for making the atmosphere.
Campaigns
Work Type: Store Design
Wei Yi
TVC Outdoor Work Experience 13
Guard
Ip-guard is software which is a computer security system. Then to use a shield to represent the Ip-guard as it can make people feel it is safe. On the other hand, a shield own bule and red color which is the color of Ip-guard. A bule and grid can represent the network and data. It bring some cool and clear feelings to people.
Campaigns
Work Type: Package Design
Ip-
Digital & Mobile TVC Outdoor Work Experience
IP- guard Computer Security System
14
Concept visualisation
Norton
Work Type: Booth Design
Campaigns
Norton is a anti-virus software, the purpose of the booth release a new product. The planning of booth need some displays to show people the product. Then seven island booths of 500x500x1000mm which is for salesmen to sale the product and drop somthings are designed.
Digital & Mobile
In addition, there is a stage and screen for speaker to release the products in the middle area of the stage. It can stand out the speaker and make more people pay attention in the stage.
TVC Outdoor
Realisation Work Experience 15