Dr. Oz
Health + Wellness Content Solutions
2024
Dr. Mehmet Oz
Medical expert, author, inventor and TV star Dr. Mehmet Oz has changed the way Americans view health and wellness
• One of the most influential and sought after personalities in America
• Host of the highly successful daytime talk show, The Dr. Oz Show, which accumulated 10 Emmy nominations and four wins over it’s 13-year run
• Leads nationwide conversations on health with his knowledge and expertise across social media and with his print column
• Tackles relevant topics through targeted initiatives and conversations with everyday people, experts, and celebrities
• Provides followers with health information to improve their lives and make educated decisions
Dr. Oz Leads the National Conversation on Health Across Digital Platforms
Dr. Oz’s thought leadership reaches a digital community of over 13MM across platforms
• YouTube 1.94MM
• Facebook 5.5MM
• X 3.7MM
• Instagram 1MM
• Pinterest 370K
• Newsletter subscribers 450K
13MM Adults 18-49: 57% | Male/Female: 19%/81% | HHI $75K+: 60% DoctorOz.com Demographics: digital followers
Cares about people’s health 73%
. Audiences see Dr. Oz as a trusted resource
Knowledgeable about a wide variety of topics 73%
“An Expert” 69%
“Sincere” 68%
SOURCE: Sony Pictures Television Case Study/e-poll, December 2018. Dr. Oz ‘Core’ Viewers ( watch 2+ times a week) n=493
NEW!
Introducing an allDr. Oz Short-form Video Series
PRODUCT DETAILS:
Format: Short form video
Length: 2-3 minutes on average
Frequency: Ten videos per month
In this brand-new series, medical expert, author, inventor and TV star Dr. Mehmet Oz responds to breaking medical news and other newsworthy topics, offering viewers expert advice on how to live a healthy lifestyle.
Co-author of the bestselling column, Drs. Oz and Roizen, Dr. Oz is uniquely positioned to break down complex medical topics and trends into accessible action steps audiences can implement to make positive changes in their lives.
Makes a great companion to Drs. Oz + Roizen weekly column!
Dr. Oz Show Video Archive
Access the full archive – 850+ videos and growing
Entertain and engage your visitors with this extensive library of exciting videos that will teach them about health and wellness, including beauty tips, recipes, supplements, happy reh you about health and wellness, including beauty tips, recipes, supplements, happy relationships, smart finances, and much more to live "The Good Life”. Over 800 videos available, including five-minute clips as
PRODUCT DETAILS:
Format: Video
Length: Variable, 5-min to full episode length (~43 min) # of Assets: 850+ and growing
NEW!
NEW!
Dr. Oz Show viewers are highly health conscious, largely female and own their own homes
DEMOGRAPHICS
“Dr Oz is a good source of information on healthy living.”
Median age 62 Median HH Income $46.6K Female 69% Male 31% College Degree 29% Employed FT/PT 57% Own Home 61% Children in HH 42% HEALTH-CONSCIOUS AUDIENCE Eat healthy and nutritious meals 84% Follow a regular exercise routine 64% Go to the doctor regularly 78% Looking Good/Feeling Young 96% is of Great Importance to Me
SOURCE: Nielsen, L+7, 4Q18 (9/17/18-2/24/19), Reach (6 min qualifier). Gfk MRI Doublebase 2018, Last 6 mo W25-54 Dr. Oz Viewers.
Drs. Oz + Roizen Editorial Package
Television’s Dr. Mehmet Oz and Cleveland Clinic’s Dr. Michael Roizen write timely, authoritative medical journalism in a style that is witty, entertaining and accessible to their healthconscious readers in print and digital platforms. The doctors’ popular weekly syndicated editorial package brings expert wellness advice to an audience that continues to grow in response to good health news. Includes:
DAILY TIPS
• Five tips per week, 250 words each
• Run tips consecutively Monday to Friday, or combine into a single weekly column for Health or Lifestyle sections
• Use online—a new tip uploaded each day renews content and builds traffic
Q&A COLUMN
• 650 words each
• Two reader-submitted questions per column
• Available once a week
THANK YOU!