Macro Elements/Symbolic Codes and Conventions For the PBR&B/Alternative R&B Genre.
PBR&B Genre For our music video we will be making a video to fit the PBR&B also referred to as Alternative R&B Genre. Make up and Costume: for this genre is dark clothing and make up, dark/dim lighting, the acting is slow and mysterious as the music is generally slow. The general costume for this genre is stereotypical teenage clothing such as all black, skinny jeans, oversized jackets, gold jewelry, heavy/dark make up.
Macro Elements Setting: most of the music videos in the PBR&B genre are set at a house party, in a club, out on the street. The lighting is always dim or dark, could use lighting to symbolize certain things such as red to highlight the devil and evil. Narrative: mostly house parties or a journey to somewhere
Alessia Cara – Here Directed by
Dark skinny jeans
Little make up
Ripped skinny jeans – showing skin
Skirt, legs out
Ripped black top – showing skin
Playing with her hair
Dim lighting, pink colors
Kitchen, house party
Backwards hat
Teenager stereotypical clothing, top and jeans
Jeremih ft J Cole – Planes Directed by
Skin tight, underwear/swimming
Released - 2015
Strippers Blue tinted color
Underwear, little clothing, little covered
The Weeknd – Cant feel my face Directed by Grant Singer
Bright colors behind him to make him stand out on stage
Released - 2015
Black skinny jeans
Different hair style, never seen before, alternative, symbolic
All black clothing
The Weeknd – Tell your friends Directed by Grant Singer
Released - 2015
All black clothing, gold chain
Dim/soft lighting, The Weeknd blends in
Heavy make up, symbolizing the devil
Red hair, different, alternative
All dark clothing, a clerical collar (white collar) what vicar’s wear – contrasts the devil suggesting hair and make up
The Weeknd – The Hills Directed by Grant Singer Released – 2015
Red lighting to again symbolize the devil and evil
Heavy make up
Symbolized as devil
Heavy dark make up
Little clothing/little
The Weeknd – Cant feel my face
Same man from other music videos, symbolic?
Blurred back ground, focused on close up of mans face
The Weeknd – King of the fall Released - 2014
Town, urban area, London, chav, teenagers
Dark clothing besides coat, colorful, cartooned
Urban area, gate, town, teenagers, associated with places to do drugs and drink
Black choker, stereotypical teenage girl
Little make up but still dark, black
Over sized black jacket