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EnerG Process book
Contents
VISUAL THINKING PROCESS BOOK ENERG
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EnerG Process book
Contents
Solar power is the last energy resource that isn't owned yet — nobody taxes the sun yet. Bonnie Raitt
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EnerG Process book
Contents
TABLE OF CONTENTS
PART1
PART 2
PART 3
Conceptualizing
Identify formating
Deliverables
Mood board Competition Logo Variations Final Logo Creative breif
Brand posters App develop Web develop Product develop
Topic exploration Topic selection Name exploration Personas
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CONTCEPT EXPLORATION
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Conceptualizing
EnerG Process book
01 Conceptualizing
Topic selection Concept exploration Brand development Initial visual identity Personas
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Conceptualizing
TOPIC EXPLORATION
The topic exploration started from writing lists of ten things I liked. Ten things I don't like, ten problems that I would like to see solved, ten problems that I don't think will be soved, and ten problems that could be better if communication were more clear. ten exploration helped me to develop five potential topics to investigate.
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Conceptualizing
TOPIC SELECTION
I choose my five topics from 10 things I like and then things I don't like. The five topics are... 1. Cultural shock 2. Food health 3. Sleep is very important for health 4. Energy problem 5. Type too much make us lost our writing ability
I choose topic No.4 as my topic. Enegry problem is the most important problem for human today. Almost every machines and devices need energy to run. Most of energy we use today are cost pollution, and those energy cost losts of mony. I think to use the clean and inexpensive energy is our main topic today.
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Conceptualizing
CONTCEPT EXPLORATION
In this stage, I made three brain stroming wall to find a concept behind the idea. I created a brain storming wall using two pairs of opposites words in order to explore my idea with greater specificity. This stage helped me to get concrete concept that I could further explore for the semester. The two opposing word pairs I choose for my topic were save vs wasted, high cost vs low cost. First I started by writing down any words that came to mind associated with my topic my topic to explore. An then, I had time to arrange them again to organize. at the end of the brainstorming process. I was able to come up with those final ideas.
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Conceptualizing
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In this part I creat a poster of my brain stroming. I put all my brain stroming ideas into this poster and try to find out what is the main problem of the energ y problem, and what is the solution of the energy problem.
War
Strengthening Infrastructure
human rights political issues
financial crisis
Regional stability Fuel Leak
Dependent increase Nonrenewable resources LCD Products
Daily energy overuse
Subsidiary industry collapse Water pollution & Offshore soil pollution
Gasline vehicles
drilling
Ecological Balance
drilling
Overexploitation Address destruction Gasline Diesel
waste engine oil
Plastic bags
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Strengthening waste treatment
Up oil price Raising the consumption tax
Gasoline highly purified
Hydropower
Nuclear power Magnetic Power Generation
Solar energy generation Strengthening education
Energy Problem
Electronic product transportation cost Labor shortage species extinciton Oil plastic products
Space exploration
Accelerate the development of electrical
We need to think green.
Shale gas Public transit
Wind power
Terrestrial power New energy
Tidal power Reduce the exploitation Paper bags
Low-emission vehicles
Buy more organic products
Electric vehicles Degradable bags
Reduce reuse
Save power
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Conceptualizing
CONTCEPT EXPLORATION
To formalize my brand, i categorized into education. I would use it as the brand frame work.
As what I did in this poster and searching energy problem articles online. I find out the main problem of energy is daily energy overuse, and the solution of daily energy overuse is to let people use clean energy by eduation. Solar power is t he most clean, low cost,energ y. At this stage I decide to creat an educational brand to help people to learn and accustomed to using clean solar power.
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Conceptualizing
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Environment Green
NAME EXPLORATION I this stage I also explored the name of my brand.
Founder:
Magic spell:
Sheng Group Oil Sheng Sheng’s new energy
Antip Hifficiency Effciency Nanmear Smear
Descriptive:
Acronym:
New energy Clean energy Anti-oil
OSP OAO GPL GG
Fabricated: Olick Natom Nenergy EnerG
Metaphor: Think Green Green World Esave Pump Less
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Slick
Organization of Saving Petroleum Organization of Anti-Oil Global Petroleum Less Green Global
Energy
EnerG
I choose EnerG as my brand’s name.
Save
Gold
Combinations: Gasoless Oiless Locost
Money
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Conceptualizing
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PERSONAS EXPLORATION
In this part, I choose three people who would be interested in and suppotive my topic. Those three people are describe also represent a group of peoples.
Name_ Frank Age_ 46 Marital_ merried Occupation_ software engineer Income_ $7000 / month from Education_ Graduate
Frank has problem with buy electrical equiment. When he buy electrical equiment he don’t know which one has the best quality so he alway choose the good looking and expensive one. When he back home he find out that electrical equipments he brought from store cost lots of electricity, and that is means it's will cost lots of money in the future, and when he talk with his friend he find out that electricity is not the best but it's really expensive.My brand can help them to know which one is the best working but lowest cost in same function electrical equipments.
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Name_ Jermey Age_ 25 Marital_ Single Occupation_ Student Income_ $3500 / month Education_ Undergraduate
Name_ Emma Age_ 30 Marital_ single Occupation_ High school teacher Income_ $6000 / month Education_ College
Jermey is a student, his major is Natural Science. His thesis is about how to influence people to help the environment. He looks up information online about his thesis idea, and he found those information online are scattered, and very boring. He wants to find a web can gives him useful and interesting information about his thesis.
Emma is a environmentalist who always want to tell people to save the environment by use traditional ways like to show people photo of pollution or tell the pollution effect of the future. After several times she found out that is not working well. Because most of people just care about things happen around them and things happen in short times. My brand can help her to educate people use clean energy can save you lots of money and also can save environment.
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EnerG Process book
Identify formating
MOODBOARD EXPLORATION
KEY WORDS
Relatively Simple illustration
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Identify formating
EnerG Process book
ASES
COMPETITORS EXPLORATION
EnerG is better than it's competitors
EESI
In this part, I'm looking for my brand's competitors. After research, I found out most of environmental organizations are care a group of people more than care one person or one family. That makes them more like an organization care about propaganda and the relationship between public and environment.
The Environmental and Energy Study Institute (EESI) is a 501(c)(3) non-profit organization dedicated to promoting environmentally sustainable societies. EESI believes meeting this goal requires transitions to social and economic patterns that sustain people, the environment and the natural resources upon which present and future generations depend.EESI advances innovative policy solutions that set us on a cleaner, more secure and sustainable energy path.
The ENERG is different with those environmental organiz ations. ENERG use save money by encourage people to use low-power cost electrical appliances and clean energy to instead of save environment as the central idea. This idea can lets everyone to use ENERG. Because people more care about themselves and things happen around them in a short time.
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ASES is the US Section of the International Solar Energy Society. Our mission is to inspire an era of energy innovation and speed the transition to a sustainable energy economy. ASES’s purpose is to continue being a catalyst and a valuable resource in the emergence (and re-evolution) of America’s new energy economy, in a way that deeply values the role of all stakeholders in a collaborative and transparent co-creative process, so that all stakeholders enthusiastically participate in advancing the legacy of solar and renewable energy to enrich the quality of life, indefinitely.
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EnerG Process book
Identify formating
Competitors' logo
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Identify formating
LOGO VARIATIONS
In this part , I used both typographic solution and iconography solutions to explore different versions of my brand's logo.
The beginning stages of logo development, I explored both typographic and iconographic solution with my initial brand name EnerG. For the iconographic solution, I wanted to show technology, for the typographic solution I want show my brand's name.
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Identify formating
After several times of refine, I focused on the iconographice solution because it can show audience more meaning by visual. I use the sun light as my main element to show audience the meaning of solar energy, also use the group of squares to represent solar panels.
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Identify formating
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Identify formating
EnerG Process book
CREATIVE BREIF
Background Today 86% of electricity made by burning coal, oil, natural gas, and it makes really serious pollution. People know that but because most of people only care about things happen around them or in short time, something like pollution always easy be ignored. ENERG educates people how to choose appliances and solar power equipment to help people to save money on electricity use, to create the bridge between people and save environment.
Strengts ENERG is a tutor for people to create a better environment and a green liveing style by use " save money on electricity" as entr y point to encourage people choose low-power appliances and solar power to save environment.
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Weeknesses
Tone
Web
Educate people to use solar power is hard. Because if people want to use solar power they need to buy solar equipment, but buy those equipment need money. We need a period of time to educate people to understand that use solar power is worth.
The ton of EnerG should be simple and use geometric shapes. Because I want people to think reduce their use of electricity, and let them to use solar power is not complicated thing.
I choose web as this project's deliverable. ENERG can educate people by provide information about solar power on web. ENERG also has survey online. Through the survey on web we can help people to choose their special solar equipment .
Opportunites
Deliverables
The app free for every. It can helps people to know wich electrical products is worth to buy when people use app to scan the barcode on the product in store.
App
Smart power strip
I choose app as this project's deliverable because I want to create a scan functions for people who use my app. They can scan the barcodes on the electronic products, to know how much electricity that electronic product will cost. Also app can connect with other delicerables to work on other functions.
I choose smart power strip as this project's deliverable. The smart power strip can easily to let user know how much electricity does a specific electric equipment cost by charge on it. Also user can set electricity amount alarm to notice them if they are overusing the electricity.
Threats Some of the low - prower appliances may have big differences with high - power appliances. This situation may make user lose confidence about brand.
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Deliverables
POSTER EXPLORATION
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Deliverables
In this parts I need to design three posters to send message to my audience. I come with three ideas: "the sun gives us lots of energy" "use solar can save your money" "use solar energy can save environment"
First draft
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Deliverables
Third draft
Fifth draft
Forth draft
Sixth draft
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Deliverables
Final draft In final draft I use illustration to draw power plug, piggy bank, trees to represent three word,"power" "money" "environment". I also used yellow color to represent solar power, black color to represent pollution. I also use text part to tell my audience the sun provides us lots of solar enrgy, and solar power is clean and inexpensive.
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Deliverables
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Deliverables
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Deliverables
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Deliverables
MOBILE APP DESIGN
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App is my first deliverable. I created two function for ENERG audience. 1. Barcode scanner
Deliverables
8:00 AM
AT&T
When people go shopping electronic equipment in store they just need to scan the barcode of the product, then they can easily see how much electricity does that product cost / hour / day / week / month. At the same time, ENERG can provides the information of the other product with better quality, lower electricity cost and same function to the app user. 2. shopping list The shopping list in this app not only can remember what the user brought, and want to buy, but also can remember when and where the user bought the product. Because of this function, user can easily share their shopping experience with other people, and they also can find out where can buy the best electronic equipment through other's recommendation.
User Name
Passwords Sign in
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Creat an accoun t Forgot passwor d
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Deliverables
AT&T
8:00 AM
8:00 AM
AT&T
HOME
8:00 AM
AT&T
Scanner
AT&T
8:00 AM
Shopping lis t
Scanner
AT&T
8:00 AM
Shopping lis t
Your Shopping list : Best Buy, 4820 Dublin Boulevard, Dublin, CA 94568
k ~ ã ÉW
75 /h
Air pollution dangerou sly high for almost half of Almost half of the U.S. population lives in areas where air pollution levels are often dangerously high for them to breathe, according to a report released Wednesday by the American Lung Association.
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53 /h Product: Xbox one Company: Microsof t Energy guide On: 146W Off: 105W Standby： 105W
75 /h
VIEW SIMILAR PRODUCT& CONTRAST
Product: Xbox one Company: Microsof t
Product: Play Station 4 Company: Soney
Energy guide On: 146W Off: 15W Standby ： 105W
Energy guide On: 96W Off: 2W Standby ： 73W
7.4 cu. ft. Electric Dryer with Steam in Graphite Steel
$808.00 /each Save $0.3/Dr y Review: 13281
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Deliverables
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Deliverables
WEB DESIGN
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Deliverables
Web is my second deliverable. I created two function for ENERG audience. This is an educational web, it can helps user to know the information about solar power, and it also can help user to choose their own solar equipment buy survey.
1. Solar information When people visit ENERG web, they can easily see the all kinds of information about solar power. Those information include articles, videos, photos. if the user want to read detail about those information, they just need to click, it is very easy.
2. Survey The survey in this web is to help user, who want to use solar power. Through survey will be easy to find out the suitable solar equipments.
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Deliverables
PRODUCT DESIGN
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Deliverables
Smart power strip is my third deliverable. I created t wo function for ENERG audience. The smart power strip can easily to let user know how much electricity does a specific electric equipment cost by charge on it. Also user can set electricity amount alarm to notice them if they are overusing the electricity.
1. The amount detector This is very convenient amount detector, user just plug the charge into smart strip no matter if the equipment is smart device or not. The 12 inch screen on the smart power strip will show user how much electriecty each equipment cost, and it also shows the operating state of each equipment to user.
2. Amount alarm The Amount alarm on this power srtip can be managed buy user very easy. User can set alarm to notice themselves if they or any appliance is overuseing electricity. Though this function can easily help user to create a great electricity saving habit.
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Deliverables
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Visual thinking process book GR620 03 Sheng Pang Type: Adobe garamond Pro Arial Image: https://www.dollarphotoclub.com/ Book design by Sheng Pang Email: Kingdesign2012@163.com Manual printing & binding by Sheng Pang
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