Welcome to Norfolk

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4 | Welcome to Norfolk
FIND THE ANSWER TO THIS AND MANY OTHER INTRIGUING QUESTIONS BY VISITING US AT KINGFISHERVISITORGUIDES.COM
IS

wonderful county draws visitors back like a magnet year after year.

offers an abundance of things to do with days out and top attractions for the whole family to enjoy.

Shopaholics will love this region for its eclectic mix of boho-chic boutiques, highstreet staples and quirky independents.

©ALAN GOULDEN/MEIRION MATTHIAS STOCK.ADOBE.COM Welcome to Norfolk | 5 Contents Welcome ............................. 09
Great days out ................... 10 Norfolk
Don't miss 32 Our
Shopping .............................. 34
L Bishop Bridge, Norwich. See p10 I Sunset at Hunstanton. See p32
is known for its spectacular sunrises, with most of the coast facing towards the east” Don’t miss, P32
This
top things to see and do when visiting the county.
“Norfolk
6 | Welcome to Norfolk THE LARGEST SELECTION OF THE FINEST OUTDOOR CLOTHING “SYNONYMOUS WITH EAST ANGLIA SINCE 1784" www.gallyonsclothing.co.uk SCHÖFFEL • RM WILLIAMS • BARBOUR • DUBARRY • HARKILA PENELOPE CHILVERS • HICKS & BROWN • LE CHAMEAU • HOLEBROOK RIDGELINE • WELLIGOGS • ALAN PAINE • JACK MURPHY • BLUNDSTONE HUNT & HALL • AND MANY MORE • FABULOUS SELECTION OF TWEEDS AND GIFTS Country Clothing 7 Bedford Street, Norwich, Norfolk, NR2 1AN T: 01603 622845 Lifestyle Clothing 11 Red Lion Street, Norwich, Norfolk, NR1 3QF T: 01603 767946

county is a foodie’s paradise with a host of fantastic restaurants, cafés and pubs – so make sure you bring a healthy appetite.

Norfolk has more than enough to keep you busy, a trip further afield can make for an exciting detour.

©BRAY’S COTTAGE PORK PIES; SHERINGHAM LITTLE THEATRE Welcome to Norfolk | 7 Contents Eating out ........................... 40 This
Weekender ......................... 46 Only here
Here
to Norfolk. Culture Club ...................... 48 Culture vultures assemble! This county
mix of galleries, museums, exhibitions and festivals. After dark 52 The night-time
this area is thriving, packed
clubs, pubs, bars and live music venues. Time to explore................. 56 Although
L Holkham Estate. See p40 I The Little Theatre, Sheringham. See p50
for the weekend? Fear not!
are some ideas for a memorable short break
offers the perfect
economy in
with

� Free guided tours

� Stunning medieval cloister

� England’s second tallest spire

� World-class collection of centuries-old roof bosses

� Choral Evensong with Norwich Cathedral Choir

� Cathedral Close and riverside walk

� Edith Cavell’s grave

� Historic library

� Peregrine falcons

� Refectory Bakery and Café cathedral.org.uk

8 | Welcome to Norfolk Take a trip through 900 years of history
Kingfisher advert update 2023.indd 1 26/03/2024 16:44

This wonderful county draws visitors back like a magnet year after year

Welcome, visitor!

A warm welcome to the beautiful county of Norfolk – and may we congratulate you on your choice of destination! You’re visiting a unique part of England; Norfolk is a true county of contrasts.

The modern, bustling city of Norwich is Norfolk’s county town and is the only city in the county. Here you’ll find high-street and independent shops and an abundance of buzzing bars and restaurants.

There’s also a traditional theme running through Norfolk. It really is a county of bucket-and-spade holidays, fish and chips, candy floss and end-of-the-pier entertainment, a nod to a bygone age.

There’s always something to do here with beautiful countryside and coastline, the unique Broadland (the only National Park with a city in it!), and the wild Fens. You can visit country homes and castles, take a boat

trip, have fun with the kids or get lost in a forest – your opportunities for days out in the county are endless.

Get a taste for sumptuous food at the end of a hard day’s shopping at a number of Norfolk’s award-winning restaurants. Our must-visits include the Roger Hickman Restaurant in Norwich, No1 Cromer in Cromer and Wildebeest in Norwich.

If you’re a culture vulture, you’re in luck in Norfolk. Whether you’re after a night out watching comedy to the latest thoughtprovoking play, you won’t be disappointed.

If it’s art you’re looking for, this county’s museums and galleries will more than satisfy your cravings.

Don’t forget that Norfolk is the combined sunniest and driest county in the UK. So please enjoy your visit here and come back and see us soon. ■

©HELEN HOTSON/STOCK.ADOBE.COM Welcome to Norfolk | 9
18th-century houses overlook the River Wensum in Norwich

Norfolk offers an abundance of things to do with days out and top attractions for the whole family to enjoy

Great days out

You’re spoilt for choice when it comes to days out in Norfolk. Whether you’re looking to learn about local history, indulge in some peace and quiet in the countryside, or enjoy a family day out at the fair, you’ll always find something fun to do.

Norfolk’s rich history and culture are evident wherever you go. Get further acquainted at the county’s stunning stately homes and castles and visit museums showcasing everything from bronze age architecture to steam trains.

You can’t miss Norwich’s hilltop medieval castle, which looms large above the city. Not only is it a spectacular place to get a 360-degree view of the surrounding area, but

Ann Boleyn supposedly still haunts

Blickling Hall

you can also discover Norwich’s Anglo-Saxon and Norman heritage.

The castle is currently closed for an extensive restoration unfortunately, but the castle’s museum is open and contains informative displays about the building’s history, as well as galleries featuring fine art and natural history displays.

Dust off that National Trust membership (or pick one up!) and head to one of Norfolk’s most spectacular Jacobean buildings, Blickling Hall, for another dose of history. This is where Anne Boleyn lived – and supposedly still haunts – making it the perfect place to visit around Halloween. Explore the fantastic rooms and extensive gardens while

10 | Welcome to Norfolk
Anne Boleyn’s former residence, Blickling Hall is one of Norfolk’s most spectacular Jacobean buildings

you discover some interesting facts about life in Norfolk back in the olden days.

Immerse yourself in the rural way of life at Gressenhall Farm and Workhouse near Dereham. Whatever the weather, you can learn the ways of farmers in the local countryside thanks to a historic workhouse, traditional farm and lots of indoor displays.

Just off the road between King’s Lynn and Fakenham is Houghton Hall and Gardens, built in the 1720s for Britain’s first Prime Minister, Sir Robert Walpole. The parkland is home to white fallow deer as well as a collection of contemporary sculptures by world-renowned artists including Rachael Whiteread, Henry Moore, Stephen Cox and Phillip King.

Unique experiences

You can make out that you’re hobnobbing with the royals at Sandringham, the King’s famous country retreat. Check out treasured portraits and ornaments on the main ground floor – still used by the Royal Family when tourists aren’t around. Then visit the church, museum and vast country grounds. The house and gardens are open from April to October, and you’ll have to book in advance.

The Lynn Museum in King’s Lynn is home to the bronze-age timber structure Seahenge,

one of Norfolk’s ancient wonders, but you’ll also find more of West Norfolk’s history here, including exhibitions on the Anglo-Saxons and the English Civil War.

For a gin-credible, unique experience to excite those partial to a G&T, WhataHoot distillery offers a range of make-your-own gin experiences, distillery tours and masterclasses in their historic building on King Street.

Get back to the classroom at WhataHoot’s purpose-built gin school, where each workstation is equipped with its own l

©GRESSENHALL FARM AND WORKHOUSE; NATIONAL TRUST IMAGES/ANDREW BUTLER/NATIONALTRUST.ORG.UK; NORFOLK MUSEUMS SERVICE Welcome to Norfolk | 11
L Norwich Castle I Gressenhall Farm and Workhouse, Dereham

With 5 floors to explore there is always a reason to visit whether you want to:

Castle Quarter is Norwich’s leading social, leisure and lifestyle destination.

There is always a reason to visit Castle Quarter, whether you are in the mood for drinks after work, a quick and tasty lunch, watch the latest movie release, a enjoy date night, a team building day or to have a family day out. Castle Quarter has entertainment covered!

Having changed dramatically over the last few years Castle Quarter now o ers so much more than just shopping.

You have to see it to believe it.

14 | Welcome to Norfolk Get the most out of your visit to historic King’s Lynn and Stories of Lynn Museum and Old Gaol Cells Download the free app today and start planning your visit! 2010-34-3 West Norfolk Saturday Market Place, King’s Lynn PE30 5DQ Tel: 01553 774297 storiesoflynn.co.uk Museum and Old Gaol Cells

still. Visitors will have the opportunity to experiment with more than 30 botanicals to design their own gin. Learn the step-by-step process of how gin is distilled and discover how botanicals give each gin its own distinct flavour profile.

Over in Norwich, you’ll find England’s first whisky distillery, The English Whisky Company, which offers tours for lovers of the water of life.

Fascinating sites

Thetford might have been the filming location for Dad’s Army, but the real history comes from a day spent visiting fascinating sites such as the Castle Mound and the Thetford Priory ruins. You could even work in a visit to Thetford Forest. Either explore on foot or hire bikes from Bike Art at the High Lodge Forest Centre.

Whether you want to spend time in the countryside or you just really love steam trains, work a trip down the Bure Valley Railway into your day. The beautiful 15-gauge steam train runs from Aylsham to Wroxham and covers nine miles in one direction. A jaunt down the line is a fantastic way to see two of Norfolk’s loveliest towns and, if you’re feeling energetic, you can walk the length of the line and get the train back. On the north coast, hop

aboard The North Norfolk Railway and wend your way through the county’s most stunning coastal scenery from Sheringham to Holt.

If you want more railway action or just a stroll around picturesque countryside, make for South Norfolk and the Bressingham Gardens and Steam Museum. You can learn about Norfolk’s railways and take a trip on the museum’s four lines. The collection of working locomotives gives you an idea of the mighty power of steam engineering throughout the years. l

©GREGORY NAYLOR/BURE VALLEY RAILWAY; THE ENGLISH WHISKY COMPANY Welcome to Norfolk | 15
L The English Whisky Company, Norwich I Bure Valley Railway
OPULENT HOLIDAY HAVENS NESTLED ON THE PICTURESQUE SUFFOLK COAST

With our roots deeply embedded in a family-run business spanning over four decades, we hold our heads high as we present our esteemed clientele with an enchanting holiday sanctuary.

Welcome to Marsh View Lodges, an exquisite collection of luxury holiday homes nestled in the beating heart of one of Suffolk’s most captivating towns. Situated just a stone’s throw away from the picturesque beachfront, this exclusive development beckons you with bespoke-designed lodges crafted to suit your every desire.

UNVEIL THE WONDERS THAT AWAIT WITHIN OUR EXTRAORDINARY PARK

Marsh View presents an unrivalled location from which to embark on thrilling adventures through the mesmerizing Area of Outstanding Natural Beauty.

Nestled in the very heart of the captivating Aldeburgh, you will find yourself immersed in a world of pastel-hued, 19th-century villas adorning the promenade, while the alluring galleries, independent boutiques, and esteemed local establishments that grace the elegant streets will captivate your senses for endless hours.

Beyond the town’s boundaries, a realm of open fields unfolds, revealing awe-inspiring beaches, ancient forests, and picturesque lakelands awaiting your exploration.

Whether you dare to conquer the seas with the local sailing club, revel in the enchanting melodies at Snape Maltings, or conduct business in Ipswich, Aldeburgh’s strategic positioning ensures effortless access to near and far, providing an unrivalled gateway to endless possibilities.

For more information visit marshviewlodges.co.uk

EXPLORE WHAT THE STUNNING LOCAL AREA HAS TO OFFER

With local beaches, open fields, peaceful forests and lakes nearby, our holiday park is the perfect place to immerse yourself in nature. We’re closely located to the stunning Aldeburgh Beach, which has a quaint fishing town. Treat yourself to a lifetime of countryside retreats.

• Indulge in our exclusive collection of luxurious, detached holiday lodges

• Craft your dream getaway with bespoke layout options

• Enjoy the convenience of dedicated parking and private gardens

• Immerse yourself in beautifully landscaped, meticulously maintained grounds

• Enter your private sanctuary through a secure and exclusive entrance

• Discover an ideal haven for families and individuals alike

• Experience seamless transitions with our Home Part Exchange option

• Unlock a rewarding Buy to Let investment opportunity

THE BENEFITS OF HOLIDAY LODGE OWNERSHIP

Discover the joys of owning a luxury lodge in one of the most beautiful parts of the country. Having your very own holiday haven means you can escape to the countryside for a relaxing getaway whenever you need it. Make unforgettable memories with your loved ones.

INVESTMENT OPPORTUNITIES

You can rent out your luxury lodge when you’re not using it to earn some extra income or simply cover the running costs. Secure your money into an asset by investing in a holiday lodge in one of the most desirable holiday destinations in the UK, where you’re guaranteed to attract guests.

GET IN TOUCH TODAY

Church Farm Park, Church Farm Rd, Aldeburgh IP15 5DW

info@marshviewlodges.co.uk

01728 666 220

/MarshViewLodges/marshviewlodges
18 | Welcome to Norfolk WANT TO STAY ACTIVE ON HOLIDAY? GET YOUR 7 DAY HEALTH & WELLNESS PASS AT GYM SWIM CLASSES ALIVE OASIS JUST£20 01485 534227 ALIVE OASIS CENTRAL PROMENADE PE36 5BD OASIS@ALIVEWESTNORFOLK.CO.UK
Welcome to Norfolk | 19

Whoever imagined getting locked in a room would be fun? ‘Escape rooms’ have exploded in popularity lately, but if you’ve never played one, there is a natural sense of trepidation… is it dark? Are we really locked in? Is it claustrophobic? And most importantly… is it fun? Spoiler alert... it is!

An escape room is best described as a themed puzzle room. You’ll be whisked into the world conjured up by the escape room and it’s up to you to investigate closely, think outside the box and work with your teammates to solve the clues and escape that room.

Not everything is quite as it seems though… you’ll find all sorts of curious objects and clues which become relevant as the game progresses, so it really is a case of channelling that inner detective!

20 | Welcome to Norfolk
CHOOSE YOUR CHALLENGE!
Find us: 66 Prince of Wales Road, Norwich NR1 1LT Email: hello@cluedupescapes.co.uk Tel: 01603 960447
OF THE BEST THINGS TO DO IN NORWICH! WWW.CLUEDUPESCAPES.CO.UK LOW OAK BEAMS ✓ ❑ ROARING FIRES ✓ ❑ BAGS OF HISTORY ✓ ❑ NO MATTER WHAT YOU’RE LOOKING FOR, YOU’LL FIND WHAT YOU NEED AT KINGFISHERVISITORGUIDES.COM
ONE

If the weather takes a turn for the worst (this is England, after all), make a beeline for the Castle Quarter in Norwich. This entertainment complex is home to Boom Battle Bar, Putt Putt Noodle (an orientalthemed crazy-golf-meets-Asian-streetfood-type deal), Vector VR, Si5 SpyMissions, Superbowl, Vue cinema, and even an escape room. You’ll stay fed and watered at Avo Burritos & Beer, Castle Social, Silhouette and Hank’s Dirty fully-vegan restaurant to name a few. These sit alongside a handful of highstreet and independent stores, making it the ultimate day out for all.

Out & about

Another fun way to spend an afternoon in Norwich is with a trip to Clued Up! Escape Rooms. Book your escape room experience and choose from a variety of games suitable for the whole family. If the weather is nice, Clued Up also offers outdoor escape game adventures via an app.

Getting out and about in the fresh air is what Norfolk holidays are made of. Hop on a boat in the Norfolk Broads, visit a wildlife reserve or make the most of the county’s stunning coastline with a day at the beach.

There are few things kids love more than simply larking about on the beach! Luckily

for you, there’s a huge choice of seaside spots available in Norfolk. The best way to make the most of the coast is a drive down the North Norfolk coast road where you can see the county’s varied coastline; from Cromer’s cliffs all the way to Stiffkey’s marshes and Snettisham’s mudflats.

All the villages and towns dotted along the coast offer something special, be it Blakeney’s seals; Hunstanton’s traditional seaside feel; Cromer’s No 1 Fish and Chips run by Michelin-starred chef Galton Blackiston; l

© PLEASURE BEACH; ROARR! DINOSAUR ADVENTURE Welcome to Norfolk | 21
L Roarr! Dinosaur Adventure, Lenwade I Great Yarmouth Pleasure Beach, Norfolk
22 | Welcome to Norfolk HISTORIC SAILING TRIPS ON THE NORFOLK BROADS Log on to www.wherryyachtcharter.org to book a day trip or charter a wherry. Slip into ‘Wherry Time’ - a unique holiday experience. Switch off and relax as you cruise the beautiful waterways of the Broads National Park on one of Wherry Yacht Charter’s restored Norfolk Wherries. Beautiful riverside holiday cottages on the Norfolk Broads Pet and family friendly www.riverside-rentals.co.uk Tel: 01493 368300 Email: info@riverside-rentals.co.uk
Welcome to Norfolk | 23 Enjoy Unli ited ravel , ll ay! Day Visits Special Events Dining Trains Discover all that the Poppy Line has to offer with unlimited hop on hop off travel! Dine on the move with Cream Teas, Gin Trains, Murder Mystery evenings and more! Immerse yourself with a variety of events throughout the year! Book n dvance or iscounted ares ! enquiries@nnrailway.co.uk 01263 820800 www.nnrailway.co.uk

Snape Maltings

A cultural hub of shops, eateries and galleries set alongside the River Alde in an Area of Outstanding Natural Beauty. Also home to the renowned Concert Hall showcasing world-class performances. A perfect place to while away an inspiring few hours.

The Red House, Aldeburgh

Home to the composer Benjamin Britten, and partner, singer Peter Pears, their farmhouse, museum and tranquil five-acre garden is a gem to behold. One of the most complete composer collections in the world, enjoy your visit offering a unique snapshot into their creative and personal partnerships.

Visit our website to find out more: brittenpearsarts.org

24 | Welcome to Norfolk
A warm welcome awaits you at our two acclaimed historic Suffolk destinations
Welcome to Norfolk | 25 Church Farm FAMILY FARM FUN Lots of friendly farm animals Tractor Rides Large Indoor and Outdoor Play Area Straw & Sand Play Under 5's & Baby play areas Ride-on pedal tractors Summer Holiday Fun! Pig Racing (weekends & school holidays) Lovely Gift Shop Delicious Homemade Cakes & Lunches www.churchfarmstowbardolph.co.uk Please book your tickets online Open Daily 01366 382162 When customers ask for a great experience in Norfolk we do our absolute best to make that happen… Come visit Norfolk’s rural inland beauty spots, amazing waterways and coastal landscapes. Whether it is a quiet retreat that you need or a large group gathering venue, a North Norfolk cottage or a holiday home on the Norfolk Broads, we have a place that will fit your needs at Norfolk’s Hidden Gems. Norfolk Self Catering Holiday Cottages
8 Make memories you can treasure 15% discount on all winter breaks! Telephone 01263 805053 www.norfolkshiddengems.co.uk Park
10
Coastguard Cottage – sleeps
Farm Barn – sleeps

For individuals, couples, families, corporate and other group events, team build challenges, stag and hen events and product launches. We are based on the stunning Elveden Estate, Norfolk/Suffolk border, complete with restaurant, pub and shops which are open all year round. Pre-booking essential.

Come and enjoy something different and have a fantastic day out! Activities include 4x4 off road driving, clay pigeon shooting, driving, archery, crossbows, air rifles, knife throwing, axe throwing and much more.

26 | Welcome to Norfolk
The Courtyard, Elveden Estate, Elveden, Thetford, Norfolk IP24 3TQ T: 01787 320640 enquiries@explore-4x4.co.uk www.explore-4x4.co.uk Explore 4x4 Explore 4x4 provide the ultimate in outdoor activities Download the First Bus app ⋅ live updates ⋅ seat availability ⋅ easy ticketing Explore Norfolk £2 FOR ONLY Concessions ride for free! T&C's apply. Find out more at firstbus.co.uk/easterncounties Scan to find out more... £2 single fare cap

or simply the sheer enjoyment of the drive along the coast.

Old-fashioned oceanside fun can be had at Great Yarmouth Pleasure Beach. This waterfront funfair makes for a brilliant day out for all the family. Don’t leave without at least one ride on the wooden rollercoaster, one of Britain’s oldest, built back in 1932. If you fancy the log flume, make it your last ride of the day as it’s not as tame as it looks. You’ll definitely get wet!

Animals past & present

For families with small children, Joyland, just a little way down the seafront, is a much tamer affair. There’s also an American diner here, making it a great place to stop for a bite to eat before you take a ride on the worldfamous snails.

One of Norfolk’s most popular attractions is Roarr! Dinosaur Adventure in Lenwade.

The 85-acre family-owned adventure park includes animatronic dinosaurs in natural settings, a splash zone, crazy golf, a race circuit and Norfolk’s largest indoor play area.

The park hosts several themed events throughout the year – with online booking advised for the best prices. Season tickets are available for year-round adventure and individual admission costs vary depending on

the time of year.

Families will love the Hilltop Outdoor Centre near Sheringham. Both children and adults can use climbing walls, try their hand at archery and zip along the treetop trails in a frenzy of forest-based fun.

For a varied and animal-packed trip, visit Wroxham Barns. Parents can poke around the gorgeous shops, while kids can visit the Junior Farm, preferably with a bag of feed so they can make friends with all the goats, sheep, cows, horses and donkeys. l

©ANDY THOMPSON/SCULTHORPE MOOR; KEIRON TOVELL/WROXHAM BARNS Welcome to Norfolk | 27
L Wroxham Barns, Norwich I Sculthorpe Moor Nature Reserve
36 | Welcome to Norfolk ROYS WROXHAM Over 1,000 FREE parking spaces Open 7 days a week & late night opening Please see our website for full details of our opening times www.roys.co.uk Stalham Road, WROXHAM NR12 8DB 01603 782131 A Great Day Out AT THE HEART OF THE NORFOLK BROADS SeeALLOPENYEAR website for further details Experience the wonderful world of glassmaking Langham Glass, Greenway Lane Fakenham NR21 8ET Telephone 01328 863500 • ••• • • •• G U I DE DOG S WELC O M E langhamglass.co.uk Gift & Coffee Shop Glassmaking Experiences Live Demonstrations
Welcome to Norfolk | 29 A visit to the Broads isn’t complete without a trip to... Run by Anglers for Anglers! Flour & Bean Craft Bakery & Café Garden Centre Value Pet Shop THE FAMOUS DISCOUNT SUPERSTORE ON THE BROADS! Everything from food to fashion, gifts, toys, DIY, homeware and much more! A GREAT DAY OUT FOR ALL THE FAMILY! OfftheA149atPotterHeigham FIND US * FREE CAR PARKING Applies for the first 3 hours only. OPEN 7 DAYS A WEEK Bridge Street, NR29 5JE | Call 01692 670080 | www.lathams-potter-heigham.co.uk
30 | Welcome to Norfolk PAINT
WITH INDEPENDENT GUIDES TO NIGHTTIME VENUES AT MORE THAN 70 DESTINATIONS ACROSS THE UK & IRELAND, YOU’LL NEVER BE SHORT OF GOOD ADVICE FOR AN EVENING OUT ON THE TILES. KINGFISHERVISITORGUIDES.COM
THE TOWN RED

Set along the border with Suffolk, Thetford Forest is a paradise of pines and heathland that’s full of animal and plant life. Explore play areas, follow biking trails or get your adrenaline pumping with a paintball session. Or if you fancy something more relaxed, just go for a stroll and admire the Lynford Stag, a large structure that makes for a great and unusual photo opportunity.

If you love to drive, this area is a real joy thanks to amazing roads that wind through the trees. There’s even the chance to do a little off-road driving around the Elveden Estate with Explore 4x4.

Any day out in Norfolk should include a walk of some kind and the Wherryman’s Way takes you on a grand tour of some of the county’s finest countryside. The 35-mile route follows the course of the River Yare between Norwich and Great Yarmouth and covers many of the Norfolk Broads, letting you get well acquainted with this beautiful and important landscape.

Getting out and about on the water is all part of the fun, especially for families. Hire a little motorboat and cruise through the Broads and connecting canals or get something larger for an overnight stay. Either way, you’ll find plenty of things to keep you occupied along the way.

Walk on the wild side

Stop off for a shopping trip in Wroxham, perhaps, or pause at Fritton Lake to try your hand at archery and bushcraft. Fancy something more energetic? Hire a canoe, kayak or stand-up paddleboard and explore the Broads under your own steam. You’ll be able to reach areas that a larger boat can’t.

For a walk on the wild side get down to one of Norfolk’s zoos or parks. Thrigby Hall Wildlife Gardens in the East Norfolk countryside features all kinds of exotic animals. You can easily spend a day marvelling over monkeys, red pandas and wild cats including snow leopards and tigers. There are plenty of great places to eat on site and the whole park is fantastic for children eager to learn all about conservation.

It’s all about the tropics at Amazona Zoo, just outside Cromer. You’ll find a host of animals from South America, from jaguars and pumas to a Brazilian tapir. Test your nerves in the tropical snakes and spiders’ enclosure, then blow off steam with the kids in the indoor and outdoor play areas.

More creepy crawlies are on the agenda at BugzUK Bugz Park just outside Norwich, where you can get your hands on live invertebrates of every kind imaginable and

even visit a dedicated tarantula room... that is if you dare!

Do you love a bit of twitching? Head to Sculthorpe Moor Nature Reserve, managed by the Hawk and Owl Trust, and look out for tawny and barn owls, buzzards, kingfishers and woodpeckers, amongst other feathery friends. A series of hides for watching wildlife are located throughout the reserve and include the elevated, tree-top Volunteer Hide and an Aerial Walkway.

For watching wildlife of the marine persuasion, there’s little better than the Norfolk coast, which is home to the largest colony of Grey and Common seals in the country. Walk across the dunes between Horsey and Winterton and you can spot them in the sea or even lounging on the sand.

Norfolk’s natural playground invites you to bike, hike, go boating and soak up the salty sea air. Visit historic estates deep in the countryside, learn about ancient history at a local museum or give the kids a thrill at a seaside amusement park. With so many exciting days out in Norfolk you can’t fail to be entertained. ■

ARCHANGEL DISTILLERIES

Welcome to Norfolk | 31
archangel-distilleries.co.uk BOOK TOURS ONLINE OR POP IN FOR GIN The
01328 744436
Distillery Dunton Hall Farm Dunton Norfolk NR21 7PG

DON’T MISS

Our top things to see and do when visiting this picturesque county

1

North Norfolk’s coast I

The North Norfolk coast is a haven for walkers, bird watchers and photographers. The way the marshes and mudflats roll into the sea is something to behold and the changing landscape as the tide washes in and out just has to be experienced. There’s great surfing off the coast of Cromer and huge numbers of people visit every year for the big waves. Glide Surf School provides

daily surf and SUP (standup paddle board) lessons with an extensive range of equipment if you just want to hire.

2

See the seals

A trip to Blakeney is a lovely thing in itself but a visit should always include a boat trip out to see the seals. There are a number of companies offering seal tours – usually from Morston Quay – but it’s worth booking, especially

during the summer when lots of tourists flock to this part of the world.

3

Sunset at Hunstanton Norfolk is well known for its spectacular sunrises over the sea with most of the coast facing to the east but there’s one place where you can get a great view of the sun setting over the water, too. Hunstanton’s west-facing seaside position means you can watch the sun dip below the horizon.

4

Sample the local food

Visit a local seafood restaurant to try some samphire or you might go all out and visit a farm shop to pick up lots of lovely ingredients and snacks ahead of a picnic. Norfolk really is a foodie’s paradise, so bring an appetite!

5

Beautiful architecture l Whether you enjoy pretty

cottages nestled in rolling countryside or prefer to stand in the shadow of Norwich’s mighty cathedral or castle, there’s so much beautiful architecture, both ancient and modern, to be seen in Norfolk.

6

Holkham Hall

Nestled within 25,000 acres of rolling parkland, Holkham Hall is an 18th-century Palladian-style house, based on designs by William Kent and built by Thomas Coke, 1st Earl of Leicester. You’ll find the Marble Hall a truly breathtaking introduction to your visit, with its impressive 50ft dome ceiling and elegant walls of English alabaster. Visit the lavish staterooms, bed chambers, state dining rooms, libraries and galleries, marvelling at the exquisite architecture as you go. Sweeping landscapes and stunning vistas surround the Hall, so make sure to get out and

explore more than 3,00 acres of parkland.

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Walk on the wild side

Norfolk is home to marsh harriers, pretty little kingfishers, boxing brown hares, otters, and even the odd-looking Chinese water deer. You can see some of Norfolk’s diverse wildlife at places like Pensthorpe and RSPB Titchwell Marsh. If you’re interested in native animal life The Norfolk Wildlife Trust is dedicated to conserving the county’s animal and bird life.

8

Independent shops

Wherever you go in the county, you’ll always be able to find an independent shop of some sort. You’re spoilt for choice when it comes to jewellery, beauty products, vintage fashion or food, drink and delicious farm produce made by locals.

9

Cromer’s crabs are worldrenowned for their sweet taste and this is all thanks to the submerged chalk reef that sits just off the coast. During the summer months, you can see plenty of people dangling buckets over the railings to catch one of te famous crabs. You can pick up a bucket and some bait from the entrance to the pier, so go on – give it a try! It’s fun for both kids and adults.

10

Visit the Norfolk & Norwich Festival

This quirky festival takes over the county for two weeks in May and is one of the oldest city festivals in England. Most of the fun happens in Norwich, but you can find events throughout the county, ranging from poetry readings to colourful parades. Check the listings to get a feel for what’s on as it varies year-on-year. The programme for the festival is innovative, inspirational and guaranteed to inspire. ■

©BILL SMITH/NORWICH CATHEDRAL; IAN MURDOCH/RADEK STURGOLEWSKI/STOCK.ADOBE.COM
Spend the day crabbing off Cromer Pier I

SHOPPING

Shopaholics will love this county for its eclectic mix of boho-chic boutiques, high-street staples and quirky independents

It’s easy to get your retail fix in Norfolk, whether you’re into mainstream shopping malls, independent boutiques or bustling produce markets. The county is full of lovely little market towns, so you’ll never be stuck for somewhere to shop.

Aylsham, Sheringham and Holt are good places to start in North Norfolk. If you’re in West Norfolk, Downham Market and King’s Lynn won’t let you down. In South Norfolk, Harleston, Diss and Wymondham are the places to be.

Sometimes you just want to do all your

shopping under one roof. Luckily in Norfolk, there’s a wide choice of shopping centres as well as a healthy supply of markets, if you fancy browsing a range of crafts and foodstuffs. Norwich has shopping centres full of the usual high-street chains and eateries. To stock up on an even wider range of goodies, head to Norwich’s Chantry Place. There’s an Apple Store for all your technology needs, as well as H&M, Hobbs and Oliver Bonas. The large House of Fraser will reopen in late 2023 with a new and improved look –but the same value and variety covering

34 | Welcome to Norfolk
The elegant Art Nouveau Royal Arcade is just off Gentleman’s Walk

everything from fashion and beauty to gadgets and toys.

The elegant Art Nouveau Royal Arcade, located just off Gentleman’s Walk, was built in 1899 and has been beautifully restored to its former glory. It is home to some of the city’s most interesting shops, including Gyre & Gimble Gin Academy & Shop, which sells fabulous gin and even offers gin distilling experiences, and Izola, which offers skincare, fine fragrance and grooming for men. Stompers is an upmarket children’s shoe store stocking popular brands including Timberland, Converse, Geox and Birkenstock.

If the urge to shop strikes you in Great Yarmouth, get down to the Market Gates Shopping Centre for all your favourite mainstream brands. You’ll find ample parking, so it’s an excellent way to start a day by the seaside.

In the market for something special?

Yarmouth’s Victoria Arcade has a nice line in off-beat boutiques and curios, including the wonderful Victoria Arcade Bookshop for browsing second-hand bargains.

Big name retailers

The Vancouver Quarter in King’s Lynn is the town’s main shopping hub, where you’ll find big name retailers such as H&M, New Look and Trespass. You can get more shopping action on Tuesday and Saturday at the town’s main markets. On the second Saturday of every month the farmers’ market comes to town – perfect for stocking up on artisan food and drink!

The market town of Diss is full of country charm – and that extends to its shops and boutiques, too. On Victoria Road you’ll find the welcoming ladies’ boutique Lily & Rose, for everything from jeans to clothing for special occasions. Fredricks Fine Foods, in one of the town’s quirky cobbled courtyards, has an impressive deli and a fantastic selection of wines and spirits.

Norwich Market is a veritable institution. This large open-air space with its iconic striped canopies hides a cornucopia of shopping gems including stalls selling shoes, bags, clothing, food and more. This is the kind of place where you can buy a unique jacket, find a watch battery, get some shoes repaired and grab something to eat while you wait.

The market runs alongside Gentleman’s Walk where you’ll find more high-street fare for both men and women as well as places to stop off for a coffee or a bite to eat.

There’s a lot of old charm down Magdalen Street in Norwich, too. You’ll find Asian markets for all your international food needs

and there are plenty of textile shops that nod back to Norwich’s trade heritage.

In West Norfolk, Downham Market draws people from across the country and beyond to hunt for bargains at its vibrant Friday and Saturday markets. Looking for crafts, collectables or antiques? You may well find them here. And if you don’t, you can console yourself with the town’s wide range of independent shops and fabulous eateries. Make sure to stop by Harleston on a Wednesday for the market that’s said to be 750 years old.

In South Norfolk, Diss has had a market at its heart for more than 500 years. The town now holds regular farmers’ markets and flea markets in its centre and there are a host of other boutiques and shops dotted around.

Bargain department stores can be found all around Norfolk, and Lathams in Potter Heigham is the largest and best known. It’s been serving customers for the past 30 years and is the place to visit if you want to pick up some fishing gear or browse for a bargain. l

©KEIRON TOVELL PHOTOGRAPHY/VISITNORFOLK.CO.UK; MATTHEW USHER PHOTOGRAPHY/VANCOUVER QUARTER Welcome to Norfolk | 35
L The Vancouver Quarter in King’s Lynn j Norwich Market
28 | Welcome to Norfolk ChantryPlace.co.uk Enjoy over 90 fantastic shops, cafés and restaurants in the heart of Norwich, with convenient city centre parking. Home to brands including Apple, H&M, Frasers, Urban Outfitters and Zara. THE PLACE TO BE Norwich

There’s also a little café where you can recharge with a cup of tea and a sausage roll.

Wroxham is home to Norfolk department store, Roys of Wroxham, where you’ll find homewares, clothing and a fantastic children’s toy department.

Venture away from the main high streets and shopping malls and you’ll be wowed by independent boutiques, famous markets and a huge choice of vintage shops. Music lovers are well catered to in Norwich, thanks to a range of stores stocking vintage vinyl. For antiques and retro furniture, you’ll find great deals and variety at Looses Emporium and Aladdin’s Cave.

If vintage clothing is more your style, Retreat Vintage is just over the road from Looses. The shop might be small but it’s full of beautiful, hand-picked items and you can’t help but notice the striking shop front. It’s a perfect example of the owners’ style.

For more antiques and retro items, take a trip to Holt where you’ll find the vast showroom that is Holt Antiques and Interiors Centre, just off the main roundabout on Thornage Road. This eclectic mix of home furnishings, signs, decorative items, art and more is fantastic to explore if you’re not sure what you’re looking for. It’s the kind of place where you can pick up a huge 80s neon sign

and a Georgian dresser in the same room.

Want some foliage to go with your new homewares? Urban Jungle is home to a plethora of plants for house and garden with everything from huge cacti to prairie plants and grasses for your gardening pleasure – all set around a huge koi pond.

If you want to support local businesses, the Norwich Lanes can easily make a full day’s shopping trip. These old streets are full of beautiful little stores where you can pick up gifts, vintage goodies and homewares.

One of your first stops along the Lanes must be the Book Hive. This is a traditional bookshop set across three levels in an old building on London Street. Inside you’ll find all the usual bestsellers as well as local books, some quirky finds and a well-stocked children’s section.

If you want to satisfy a sartorial need, head to Imelda’s Shoe Boutique. This quirky shop stocks women’s shoes from brands such as Irregular Choice, UGG, Vagabond, Fly London and more. A newer addition to Norwich is Three Magdalen Street, a trendy interiors store selling collectable furniture, art and photography.

North Norfolk has independent shops aplenty. Locally-owned boutiques are at the ready at Creake Abbey Courtyard, l

©LATHAMS OF POTTER HEIGHAM Welcome to Norfolk | 37
Lathams Fishing Shop & Garden Centre, Potter Heigham
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whether you’re into high-end homewares, children’s toys or fab flower arrangements.

Stiffkey Stores on the coast road in Stiffkey is home to a café that sells fantastic cake but also a range of books, home décor and postcards. For your designer fix, Francois Bouttier in Holt has you covered. Here you’ll find designer clothes from greats such as Cavalli, Moschino, MaxMara and more.

Heading back to the coast, the seaside experience in Mundesley is enhanced by a few lovely little shops such as Jupe, which sells women’s clothing and accessories from brands including White Stuff, Seasalt, Thought, Cream and Great Plains.

Cromer is well stocked with great shops including Lily B, a cool and independent retailer selling women’s clothing. Little Gems Rock Shop is also worth a visit. It’s a great place to pick up fossils, crystals and jewellery.

The little town of Harleston in West Norfolk is a joy when it comes to local shopkeepers who know their products inside out. Whatever you’re after, there’s someone who’ll be able to help you here. The town is also home to the Grain Brewery, so pop into the beer shop if you’re looking for a souvenir.

For more boozy favourites make for Beers of Europe in Setchey, a short drive from King’s Lynn. This is a great place to find a large range

Whatever’s on your shopping list, you’re sure to find it in Norfolk

of international beers but there’s a lot on offer from Norfolk, too. A trip here is a great chance to pick up gifts or restock your drinks cabinet.

Over in Hunstanton, Fenspirits Larder offers its own products alongside other locally-produced food and drink. The brand began in 2016 as a small-batch distiller and has since created and perfected hundreds of products including their famous London dry and raspberry gins, raspberry, rhubarb, lemon and coffee gin liqueurs, toffee vodka and salted caramel vodka. You’ll also find a Fenspirits shop in Wells-next-the-Sea.

Whatever’s on your shopping list, you’re sure to find it in Norfolk, from fine foodie treats and one-of-a-kind antiques to fantastic men’s and women’s clothing, both new and vintage. What’s more, you’ll find your retail fix in fantastic surroundings with a warm welcome. It’s well worth spending your hardearned cash here. ■

©FENSPIRITS BREWERY Welcome to Norfolk | 39
Fenspirits Larder, Hunstanton

EATING OUT

This county is a foodie’s paradise with a host of fantastic restaurants, cafés and pubs – so make sure you bring a healthy appetite

Norfolk is a great place for fine food. The sea and coast deliver delicious seafood and fish, but you won’t be stuck for choice when it comes to meat, game and fantastic vegetarian dishes to go with it. You can taste your way around the county’s incredible local produce at atmospheric restaurants, pubs, cafés and seafood shacks.

Norfolk’s long coastline means one thing when it comes to dining:

fresh and fabulous seafood. You’ll find it everywhere in this county, whether you’re in an elegant restaurant or enjoying a casual lobster barbeque on the beach.

Rocky Bottoms in Cromer is an excellent example of local food worked into an interesting menu. Crab and lobster are caught just off the coast in the restaurant’s own boat named the Anna Gail.

The menu changes regularly to

reflect the season and availability of the shellfish so you’ll always get the freshest local food possible. The views from the restaurant are amazing and, if the weather’s right, you can pick up something from the seafood counter to take down to the beach with a coffee.

If you’re looking for somewhere to stay as well as to eat, The Grove in Cromer is a guest house and restaurant with a menu that shows

40 | Welcome to Norfolk
Dine in cosy surroundings at The Victoria Inn, situated a few minutes from the golden sands of Holkham Beach.

off local, seasonal flavours. The staff are welcoming, and the house is a delight to spend time in throughout the year. Dogs are welcome in the on-site cottages, too, just in case you’re planning a trip to the coast with a canine friend.

Also in the town is No1 Cromer, the latest restaurant from renowned chef, Galton Blackiston. Locallysourced produce is at the heart of the menu and The Times deemed it the sixth best place to eat by the sea.

Run by crab fisherman John Lee and his wife Donna, Hot Rocks in Cromer serves fabulously fresh seafood with a twist. You can cook your food to your liking over hot stones, right at your table! Choose from lobster, sea bass, scallops and prawns, served with a selection of sides and sauces. There are steaks for the carnivores too.

Seafood options

Just inland from Cromer, Meadowsweet’s Michelin-starred dining room is all about pareddown elegance and inventive menus. Seafood is big news here –they serve local oysters, lobster and sustainable line-caught fish from just off the coast in dishes such as lobster stuffed courgette flower and wild sea bass with green tomato.

Open from April to October, the Crab Hut on Harbour Way is a no-frills joint that serves up some of the best seafood in the county. Owned by fisherman Simon Letzer it dishes up the best of his daily catch. Simplicity is key. Think dressed crabs and lobster, or crusty baguettes stuffed with prawns or crayfish. Grab a takeaway and eat it on the beach while taking in the stunning views.

Just down the road from the Crab Hut, the White Horse Inn offers delicious local seafood and equally fabulous coastal views over the oyster beds, lobster pots and salt marshes. In winter, settle down to a pot of steaming mussels in the cosy dining room.

In summer, sit outside in the expansive gardens for plates of pan-fried red mullet, butter-roasted cod or Brancaster Bay mussels. Or alternatively splash out on an

Fresh seasonal food is the calling card of The Victoria Inn, near the gates of Holkham Hall

enormous sharing platter packed with scrumptious shellfish.

Set in the picturesque fishing town of Wells-next-the-sea is the intimate Wells Crab House. There are only ten tables at this charming spot, so you’ll have to book in advance to enjoy a simple and delicious seafood menu. It changes monthly but you’ll find local oysters, bream and cod loin as well as huge seafood platters featuring garlicbuttered lobster, crab, cockles and crayfish tails.

Fresh, local and seasonal food is the calling card of The Victoria Inn, ideally situated at the gates of Holkham Hall, just a few minutes from the golden sands of Holkham Beach. Dine here and you can tuck into shellfish, fish or samphire caught fresh from the North Norfolk coast, beef from Holkham Estate farms and vegetables from their own walled garden.

Great Yarmouth is full of traditional seaside charm – and that includes several seafront fish and chip shops. If you’d rather eat your fish with a knife and fork, consider Chico’s on Marine Parade. The menu features freshly-caught shellfish, a range of seafood, and steak for meat eaters.

For seafood served fine diningstyle, with Champagne and expertly mixed cocktails, head over to Pamela’s Restaurant.

Norfolk’s bountiful local produce makes its way into the county’s pubs, cafés and restaurants and you’ll always find something delicious to sample, from traditional British to Asian and European.

If you fancy something a little different, Moorish Falafel Bar makes for a great lunch stop when you’re shopping in the city. It’s tucked away on Lower Goat Lane in Norwich’s famous Lanes area and serves up home-made falafel in a pitta with your choice of extras.

For an interesting take on a British staple, visit Motherchip at The Brewery Tap. Twice-cooked, skin-on chips come loaded with a choice of toppings including Korean pork, chickpea curry and beef stroganoff. They also do a nice line in burgers. Naturally, there are l

©NICK SMITH/HOLKHAM ESTATE Welcome to Norfolk | 41
Enjoy

fantastic craft beers to wash it all down with.

If you’re after vegan food, you’re spoilt for choice in Norwich. The Tipsy Vegan on St Benedict’s Street offers a tasty selection of plantbased small plates as well as hearty weekend brunches and delicious roasts on Sundays.

For a fun dinner out in unusual surroundings, head to Yellows, owned by famous local chef and Norwich City Football Club shareholder Delia Smith. It’s situated within Carrow Road Stadium and is the perfect chance to get up close to some of Norfolk’s sporting heritage.

Stunning plates of modern British food greet you at the three AA Rosette Roger Hickman’s Restaurant. Come for one of their five or seven-course tasting menus and you’ll be wowed by the likes for cured salmon with blow-torched cucumber and confit duck with quail egg.

Want to eat your dinner with

Wildebeest in Stoke Holy Cross will please even the most discerning of diners

an impressive view and a martini? The top floor of the Union Building is home to Rooftop Gardens, a restaurant and bar with 360-degree views of Norwich. What’s on the menu? Burgers, steaks and international bistro favourites such as roast pork belly and cauliflower chickpea masala.

Oenophiles should get down to The Wine Cellar, a delightful little restaurant with a sunny courtyard that’s tucked away down an alley off Gaol Hill in the city centre. The wine list is extensive, and the experienced staff can give recommendations based on your tastes and your choice from their extensive menu.

For a pint or two over Sunday lunch head to The Georgian Town House in Norwich’s Golden Triangle. This stylish pub and restaurant has a varied menu with excellent options for both vegetarians and meat eaters alike.

The divine, two AA Rosette Wildebeest in Stoke Holy Cross will please even the most discerning of

42 | Welcome to Norfolk
the spectacular views from the terrace at Rocky Bottoms, Cromer

diners. Local, seasonal ingredients are the star of the fine dining menu, which includes dishes such as panfried pigeon breast and Holkham venison loin with smoked beetroot purée. Despite the refined food, this place is friendly and welcoming and has no airs and graces.

Venison from the nearby deer park and beef from the local herd are roasted over an open fire at The Gunton Arms. Set deep in the countryside near Cromer, it perfectly combines country charm with chic city vibes thanks to an impressive selection of modern art on the walls, including works by Tracey Emin, Damien Hirst and Lucian Freud. As well as fabulous local meat, you can get your chops around the best local seafood, including sea trout, turbot and Cromer crab.

The Hoste Arms in Burnham Market is famous for its delicious local food, much of which is sourced within 30 miles. The menus are innovative and show off the best of British cuisine. The Hoste will also

The Wildebeest, Stoke Holy Cross

please wine connoisseurs thanks to its extensive drinks list featuring vintage wines from some of the finest estates around the world.

If you’re up for a feast, head down to Mundesley where The Royal Hotel has a large menu and generous portions. The Sunday carvery is deservedly popular, attracting people from all over the area. This traditional pub is full of olde-worlde charm but modern additions to the building – including a bright coffee lounge and outside terrace – bring it right up to date.

You’ll feel the sea breeze in your hair at the Beach Hut Café, where you can grab a bacon roll, coffee or home-made ice cream to go, or sit down for a heartier meal. Either way, the ocean views are stellar!

A little way around the coast in Sheringham you’ll find an eyecatching restaurant in an unusual setting. The Bank is a Nepalese restaurant set in, you guessed it, an old bank. The dining experience is unlike anything else in Norfolk with beautifully-presented curries, l

©ROCKY BOTTOMS; THE WILDEBEEST Welcome to Norfolk | 43

rice, naan and vegetarian dishes.

Refined European cuisine can be yours at Marriott’s Warehouse in King’s Lynn. The setting of this restaurant is just as spectacular as its food. You can soak up the sun on the quayside or head inside to drink in the atmosphere of the 16thcentury warehouse.

A 10-minute walk from King’s Lynn’s town centre, you’ll find the Bank House Hotel, a Georgian townhouse serving modern brasserie food. Like many places in Norfolk, you’ll find the restaurant takes full advantage of the local produce on offer.

Norfolk is home to some amazing local food producers. Sample the goods at a festival or country house hotel or get browsing at a farm shop or deli. Whether you’re into homemade pies, cheese or cured meats, you’re bound to find something tasty to take home.

The farm shops and delis around Norfolk are something to behold. White House Farm on the outskirts of Norwich has all the fabulous local

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The Store, Stoke Holy Cross l Bray’s Cottage Pork Pies, Norfolk

produce you’d expect in its café and farm shop, including some killer sausage rolls and artisan cheeses.

Back to the Garden in Letheringsett includes an on-site restaurant as well as all the local meat, vegetables and store cupboard goods you’d expect. Wells Deli in Wells-next-the-Sea is a humbler affair but still has plenty of delicious food on offer. Perfect for stocking up for that picnic on the beach!

Keep an eye out for Bray’s Cottage Pork Pies, which you can find in shops and cafés throughout Norfolk. These pies are made from local pork pimped up with extra ingredients such as chorizo, onion marmalade and lemon. Of course, you can get a classic version as well.

Another local great is Marsh Pig. These cured meats can be found on charcuterie boards around Norfolk, and you can also pick up packs in farm shops across the county.

If you appreciate good beer, then a trip – or three – to Norwich’s Fat Cat pubs should be on your agenda. There’s the original Fat Cat on West

44 | Welcome to Norfolk

End Street as well as the Fat Cat and Canary on Thorpe Road. Each of the pubs offers a range of Fat Cat beers as well as other British ales, beers and ciders.

The week-long Norwich Beer Festival takes place in The Halls in St Andrew’s in October. Brewers from Norfolk and beyond gather in this stunning building, giving you the chance to sample a wide range of beers. If you fancy a quiet tasting session, go during the day. For more of a party, get yourself a ticket for Saturday night.

Don’t forget that other British seaside staple – ice cream! The Parravani story started in 1898 when 15-year-old Giuseppe Parravani, armed with little more than his brother’s name and the word “Norwich” scrawled on a piece of paper, left the poor farmlands of Italy and travelled across mainland Europe to Norfolk.

Reunited with brother Domenico, the teenager worked in his sibling’s ice cream business on Ber Street, before starting his own venture from a horse and cart in Bungay. Now the company relies on a handful of stainless-steel machines and a fleet of ice cream vans to sell their 30-plus flavours throughout Norfolk.

For a fabulous treat, you can’t do much better than Michelin-starred, four AA Rosette Morston Hall. The focus is on using the best of Norfolk

An exciting new addition to the Michelin Star Guide is Store in Stoke Holy Cross

produce — whether picked from the kitchen garden, foraged from nearby beaches or delivered by local fishermen, the ingredients here are outstanding. As well as sevencourse tasting menus and a fourcourse Sunday lunch, the restaurant offers a fantastic Champagne afternoon tea that’ll leave you feeling stuffed.

An exciting new addition to the Michelin Star Guide is Store in Stoke Holy Cross. Norwich native Liam Nichols heads up the talented team here, offering seasonallychanging tasting menus.

Expect home-grown ingredients used alongside prime produce from around the UK in modern, globallyinfluenced dishes. Wine lovers are in luck here, as there’s a top-notch wine pairing menu to boot.

Set deep in the Norfolk countryside, Congham Hall is a beautiful Georgian hotel and spa that’s famed for its delicious food. The two AA Rosette restaurant offers a menu full of locally-sourced ingredients, many of which come from the hotel’s own kitchen garden, herb garden or orchards. Typical dishes include rillette of rabbit with micro herbs and grilled hake with leeks and salsa verde.

Brasted’s sits just four miles outside Norwich, in the village of Framingham Pigot. This highend lodge has boutique rooms set in glorious grounds, but it’s best known for its award-winning restaurant. The locally-sourced menu changes regularly (usually every six to eight weeks) and showcases Norfolk game during the shooting season including grouse, mallard and partridge. The food is British with a decidedly European twist which allows for an extra bit of flair. Think native lobster with tempura Norfolk samphire or salted pork tenderloin.

From delectable seafood to aromatic micro herbs to hearty local game, there’s something for everyone on the menu in Norfolk! Best of all, you can taste the county’s fantastic produce at a range of exciting venues, from simple beachfront shacks to high-end country house hotels. ■

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Only here for the weekend? Fear not! Here are some ideas for a memorable short break to Norfolk

WEEKENDER

DAY ONE

Norwich is a great base from which to reach the wider area, so spend your morning exploring the city and going for brunch at No 33. Then take some time to visit Norwich Lanes and see the best of what Norwich’s independents have to offer. Make sure to grab a sweet treat from Cupcake & Co before you hop in the car and head north to the coast.

Drive down towards the beach at Wells-next-the-Sea. You’ll be treated to far-reaching skies, swathes of soft sand and some of the prettiest beach huts you’ll ever see.

Not too far from the seafront is the Beach Café, which is a great place to stop for a coffee in the large outdoor seating area. Make sure you have a camera with you as the views from the beach are spectacular.

Round off your afternoon with a trip to Holkham Hall. You can simply drive through the beautiful parkland or, if you have a bit more time, why not take a stroll through the 3,000-acre grounds complete with fallow deer.

A 20-mile drive along the coast will take to you Rocky Bottoms in Cromer where the menu changes with the seasons. All produce is locally sourced and from local suppliers. In fact, you can’t really get any fresher!

Head back to Norwich and, if you’ve still got it in you, head out for a few drinks. If you want somewhere relaxed and not too busy then try pubs like Adam and Eve, The Wig and Pen, and The Rosebery. If you want an evening full of atmosphere, interesting people and maybe some music head to The Rumsey Wells or Gonzo’s Tea Room.

DAY TWO

Your second day in the county should be spent on the Broads. Hire a day boat and take your time exploring the little villages connected by these waterways. Unfortunately you won’t be able to get around all the Broads in one day, so you’ll have to choose your itinerary carefully. If you want to explore some beautiful landscapes dotted with towns where you can

46 | Welcome to Norfolk

stop for ice cream or cake, then start your journey in Wroxham.

If on the other hand, you prefer a day focused more on the wildlife of the area, then begin at Hickling Broad. The pace of life on the water is slow and relaxed but there’s plenty to see and do.

Make sure to plan an activity in your day to break up time on the water. It might be learning a new skill at one of the local outdoor centres, such as Hoveton or Ranworth, or it might be as simple as mooring up to watch the local

Your second day really should be spent exploring the waterways of the Norfolk Broads

wildlife from the land – the RSPB is protecting huge areas of habitat in the five nature reserves they have established, so the Broads are a fantastic spot for birdwatching.

In the evening, make your way down the Acle Straight towards Great Yarmouth where you should stop for fish and chips. During the summer, Great Yarmouth Pleasure Beach is open well into the evening, so take this opportunity to experience some seaside fun and games, and perhaps even pick up some souvenirs. ■

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Culture vultures assemble! This county offers the perfect mix of galleries, museums, exhibitions and festivals

Culture Club

Norfolk has a strong entertainment scene, particularly in Norwich. Whether you’re after a night out watching comedy, the latest thought-provoking play, or a rock gig complete with mosh pit, you won’t be disappointed. And if it’s art you’re after, Norfolk’s museums and galleries will more than satisfy your cravings.

Looking for a night of live entertainment? There are rich pickings in Norfolk, thanks to a wide choice of theatres putting on everything from serious Shakespeare plays to comedy and

puppet shows. Want to make a whole day (or week) of it? Check out the Norfolk & Norwich Festival.

Norwich is well-endowed with music venues and theatres. For the big shows, head to the Theatre Royal where you can see visiting comedians, the latest musicals, Shakespeare, and pantomime.

The Norfolk and Norwich Operatic Society also puts on shows at the Theatre Royal and is one of the leading amateur musical theatre companies in the region. The company has staged well-known plays such as West Side Story,

Sister Act, Made in Dagenham and Sweeney Todd

Steeped in history and offering performances from The Norwich Players and visiting groups, The Maddermarket Theatre stages several in-house plays each year with other companies and artists filling the programme with standup comedy, cabaret, talks and music. The theatre also offers fun classes and workshops for amateurs. For something a little different, treat yourself to an evening at the Norwich Puppet Theatre. This is one of only three building-based

48 | Welcome to Norfolk
Enjoy a traditional Big-Top experience for all the family at Great Yarmouth’s Hippodrome Circus

puppet theatres in England and it’s home to a family of puppets collected over more than 30 years. All the family-friendly shows are produced in-house and go on to tour the country. Want to have a go yourself? Sign up for one of the regular puppetry workshops.

The Norwich Playhouse is one of the top comedy venues in Norwich, but it also puts on plays, music and kids’ entertainment. The colourful bar and large outdoor seating area offer a vibrant spot for a drink and a chat, just in case you fancy making a night of it.

There are few settings more dramatic than the cloisters of Norwich Cathedral. Lucky, then, that it’s home to the city’s summer Shakespeare Festival, when you can enjoy the Bard’s best-loved plays against a unique backdrop of medieval magnificence.

Most Norwich residents think of the Norwich Arts Centre as a music venue, but it offers much more besides. If you’re into dance, theatre or spoken word performances you’ll

For theatre in cosy surroundings, make a beeline for Sheringham Little Theatre

find lots to entertain you here. Over the years the centre has picked up awards including Britain’s Best Small Venue.

Norwich Philharmonic Society is a huge part of the city’s musical heart and performs a wide repertoire of large-scale works through the year. Performances take place at venues such as St Andrew’s Hall and the Norfolk Showground and include familyfriendly Christmas and Easter performances.

For theatre in intimate, cosy surroundings, make a beeline for the Sheringham Little Theatre. This North Norfolk venue has yearround events including film, art, dance, drama, music and comedy.

During the summer keep an eye on Westacre Theatre, which boasts an 80-seat auditorium and rehearsal and exhibition spaces in the West Norfolk countryside, just 10 miles from King’s Lynn. It also puts on workshops and activities for both adults and children. A place to see great open-air plays and l

Welcome to Norfolk | 49
Sheringham Little Theatre
©DAVID STREET/STREET VIEW/HIPPODROME CIRCUS; SHERINGHAM LITTLE THEATRE

shows is Holkham Hall. Its programme runs throughout the summer but watch out for special performances around Christmas.

For good old traditional entertainment, get down to Cromer’s beautiful pier and the Pavilion Theatre. The Cromer Pier Show is one of the few true variety shows left in Britain. Their summer performances are full of great pop music, West End hits and comedy, while the pier’s Christmas show is an exercise in festive cheer!

The Britannia Pier in Great Yarmouth attracts comedy giants from around the country to its in-house theatre. Why not make a day of it and take in the rides, bars and food stalls along its length?

To watch acrobats strut their spectacular stuff, get down to Yarmouth’s family-friendly Hippodrome Circus. The repertoire changes throughout the year so depending on when you visit you may see the water show, a Christmas spectacular or a traditional circus. All will have you marvelling at the skill of the performers and the incredible variety of entertainment in such a unique space.

Movies & museums

For a night at the movies underneath the stars, check out Norfolk’s open-air film screenings. These happen all over the county throughout the summer so look out for local listings at places such as Thetford Forest, Sandringham Estate, Dunston Hall, and Whitlingham Country Park in Norwich.

The Norfolk & Norwich Festival takes over the county for two weeks of the year in May and is one of the oldest city festivals in England. Its history can be traced back to 1772 when it started out as a concert to raise funds for the Norfolk & Norwich hospital.

Most of the action happens in Norwich, but you’ll find events throughout Norfolk, ranging from music to poetry readings to colourful parades. Check the listings to get a feel for what’s on as it varies year-on-year. The programme for the festival is innovative, inspirational and inspiring.

If you’re into museum and gallery-hopping, you’ve come to the right place. Norfolk has a whole host of arty venues to keep everyone happy. At Thursford, between Fakenham and Holt, the Thursford Collection offers a unique family day out. Take a look at the world’s biggest selection of steam engines and organs or enjoy the family fun at their spectacular Christmas events.

Want to get the lowdown on the region’s maritime history? Great Yarmouth’s Time and Tide Museum tells you all about the town’s seafaring past – with plenty of tales

of shipwrecks and high seas to send a shiver down your spine.

If art is more your style, there are a wealth of places to view the work of local and international artists. As well as showcasing the city’s rich history, Norwich Castle Museum is home to a wide range of art from different eras and genres and puts on regular visiting exhibitions.

The galleries of contemporary and fine art feature artists such as John Crome, John Sell Cotman, Thomas Gainsborough and William Hogarth. The exhibition galleries have displayed the likes of Picasso, Manet, Constable and Jeff Koons over the years.

Head towards the University of East Anglia and you’ll find the Sainsbury Centre, which houses the extraordinary art collection of Robert and Lisa Sainsbury alongside many other collections from donors, and special pieces sourced by the university. If the striking building seems familiar, that’s because it was the Avengers’ headquarters in the Marvel movies.

For something a little different, the South Asia Collection hits the spot. Set in a restored Victorian skating rink, it shows off everything from sculpture to textiles to etchings. The museum shop is a treasure trove of trinkets to

50 | Welcome to Norfolk WWW.DERSINGHAMPOTTERY.CO.UK T. 01485 540761 46 Chapel Road, Dersingham PE31 6PN (1 mile from Sandringham) OPEN MOST DAYS June Mullarkey – Potter Ben Mullarkey – Paintings, prints and cards
l Cromer Pier, home of the Pavilion Theatre

take home with you.

Want to visit several different artists’ studios in one day? The Norfolk Open Studios takes place in May and June and is a great way to see and buy art as well as meet the artists who created it. The event also includes art trails around the county as well as artists’ demonstrations, which give you an insight into the creative process.

Literary links

If you’re keen to explore the Norfolk landscape in art form, visit Pinkfoot Gallery in Cley-nextthe-Sea. You’ll find a stunning collection of British nature paintings here and there’s a large part of the gallery dedicated to sculpture, including bronze work and wood carvings.

There are plenty of world-famous writers associated with Norwich, including William Taylor, John Skelton, Anna Sewell and Arnold Wesker. In 2012, Norwich became England’s first UNESCO City of Literature, one of only 28 in

The Cromer Pier Show is one of the few true variety shows left in Britain

the world. Indulge your bookish passions by visiting the Norfolk and Norwich Millennium Library or signing up for a workshop or talk by the National Centre for Writing.

Bookworms and storytellers of all stripes will delight in UAE Live, a diverse and dynamic literary festival that takes place at The University of East Anglia. It attracts literary luminaries from around the world – recent guests have included Ian McEwan, Inua Ellams and Hanya Yanagihara.

To indulge in all things bookish by the seaside, make time for The Sea Fever Literary Festival, which brings together big-name authors for readings, discussions and more in Wells-next-the-Sea.

If you want to stimulate your creativity or simply marvel at a work of art, Norfolk is an excellent place to do so. With galleries featuring world-famous artists, theatres showcasing everything from Shakespeare to circus skills and a host of literary events, it’s easy to get your cultural fix in Norfolk. ■

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The night-time economy in this area is thriving, packed with clubs, pubs, bars and live music venues

After dark

Norfolk may be bucolic and laidback, but it can still show you a fantastic night out! If it’s bars and clubs you’re after, there are options to keep you going until the small hours, while simple country pubs can supply you with a steady stream of excellent local ales. Prefer a night of music or laughter? Check the listings for local gigs and comedy shows.

After a busy day of sightseeing, there’s nothing like relaxing with a beverage, whether you want a quiet pint or cocktails with a glamorous crowd. Luckily for you, you can find

both in Norfolk, and a host of other options too!

Norwich is a hive of activity at night and, like in the daytime, there’s something for everyone. Whether you fancy hitting the clubs and bars on Prince of Wales Road or prefer something more sedate, Norwich is alive with atmosphere every single evening.

If you’re into cocktails, Tipsy Jar on Redwell Street is a laid-back, friendly place offering some of the best drinks in town – and a delivery service, too if you’d rather do your drinking at home.

For bags of atmosphere, head down to vintage pharmacy-themed Arboretum, where you can drink old-school cocktails surrounded by antiques. At the Ten Bells, you’ll find an extensive selection of gin with an interesting cocktail menu to match. The bar is also home to Norfolk’s first gin distillery.

For more quirkiness, visit Gonzo’s Tea Room where you can order a cup of tea and then stretch out on one of the comfy sofas to people watch. If you’d rather be on the hard stuff, choose from the extensive cocktail menu – or ask for a classic

52 | Welcome to Norfolk
Tipsy Jar on Redwell Street in Norwich is a laid-back, friendly place offering some of the best cocktails in town

For bags of atmosphere, head down to vintage pharmacy-themed Arboretum

of your choice – then turn your attention to the big screen where they’re often playing cartoons. While Gonzo’s is known for its cocktails many people come back for the amazing burgers, so there’s no chance of going hungry!

Norwich is full of pubs. In fact, there’s an old adage that says the city has a church for every week of the year and a pub for every day! Choose from old favourites such as The Red Lion Bishopsgate and newer offerings like The Steam Packet, which is recently refurbished and under new ownership. The BrewDog brand has a bar just a short hop from the castle. It’s bright and welcoming with plenty of outdoor seating and a fun atmosphere.

If you like your pubs with added entertainment, Last Man Standing puts on live music, open mic nights, poetry readings, drag nights, quiz nights… the list goes on and on. There’s also a gorgeous garden complete with DJ booth as well as Caribbean food at the Soul Kitchen.

Once a year towards the end of October, the Norwich Beer Festival invades the rooms of St Andrew’s Hall. Brewers from all over the country gather to offer interesting beers and ciders to excited punters.

This is the best place to sample some of Norfolk’s finest tipples from the likes of Wolf Brewery, Woodforde’s, Wild Craft, The Norfolk Brewhouse and Redwell Brewing. If you like cider, look out for local favourites like Whin Hill l

Welcome to Norfolk | 53
©ARBORETUM; GONZOS; TIPSY JAR
L Gonzo’s Tea Room, Norwich I Arboretum, Norwich

and the Norfolk Cider Company.

There’s also a lively night out to be had in Great Yarmouth. Start your evening at The Tombstone Saloon Bar, which is full of Wild West character and has its own on-site brewery. Other top choices include The Mariners, which has an impressive selection of real ale, craft beer and cider, and The Pier Tavern, for sea views, late-night DJs and plenty of upbeat party fun.

There are plenty of bars and pubs in King’s Lynn to choose from, most of them around the Vancouver Quarter in the town centre. If you’re looking for inventive drinks and sharing plates of food, stop by Archers Kitchen & Cocktail Bar on Purfleet Street. Want to sip cocktails on a bench swing whilst taking selfies with a 10ft pink flamingo? Hurry on down to Tipsy Teapot Restaurant & Bar.

For something comfortable and familiar, head on over to the Globe Hotel, a Wetherspoon pub featuring an extensive and affordable menu with regular deals.

For a night of live music or comedy make your way to The King’s Lynn Corn Exchange. The listings are varied so check to see what’s on during your trip.

Norfolk moves at a slower pace than many other places in the UK, but that doesn’t mean you can’t have a great night out. You’ll find everything from theatres and dining to raucous music venues. It’s not just Norwich that keeps the party going. Even some of the smaller towns have their own nightclubs.

If dance music, sugary cocktails and regular drinks deals are your style, head to Prince of Wales Road. This stretch is where you’ll find most of Norwich’s clubs. Mojo’s features the latest in R’n’B and hip hop, and at Bar and Beyond you can party to house music and get your air guitars out for rock night.

If you like your music on the heavy side, head to The Adrian Flux Waterfront where you’ll find bands of all sizes and genres. The likes of The Darkness, Radiohead and even Adam Ant have played here and

there are regular indie and rock club nights on Fridays and Saturdays.

The Nick Rayns LCR at the University of East Anglia hosts some of the biggest bands visiting the city. This 1,500-capacity venue has brought big acts such as U2, Kasabian, Red Hot Chili Peppers and Coldplay to Norwich over the years. Look out for the most recent listings to see what’s coming up during your stay.

For more live music from local and touring bands, visit The Brickmakers and its B2 music venue. You can find everything here from great covers bands to up-andcoming artists. Even if you aren’t looking for something specific, pop along for the friendly atmosphere, talented musicians and a few drinks.

A more intimate setting can be had at the Rumsey Wells, a stylish pick that serves premium drinks, and inventive cocktails, and has a rum bar in the basement. This pub often has live music nights that perfectly complement its hip, alternative style.

54 | Welcome to Norfolk

Norwich’s Red Card Comedy Club is the place to be for belly laughs and cheap drinks. They put on shows on the last Friday of every month at their Carrow Road venue, as well as regular shows at Norwich City Football Club and an annual comedy festival in Chapelfield Gardens called Laugh in the Park.

Not far from one end of Prince of Wales Road is the Riverside Entertainment Complex, near the train station. If you visit the Odeon cinema or Hollywood Bowl, you’ll be able to get free parking – perfect if you fancy a night on the tiles.

There are plenty of chain restaurants to help you line your stomach and get your night started, including Fridays and Nando’s. If you watch to catch a film with friends in style, Cinema City makes for a refined experience. With the latest releases on offer as well as cult films and classics, it’s easy to find something to watch while you relax with a drink in hand.

Norwich has a vibrant LGBTQ+ scene with two clubs and friendly

L The Catherine Wheel, Norwich

little pubs that welcome anyone through their doors. A relaxed evening, perhaps with a little karaoke, starts at the Catherine Wheel on St Augustine’s Street. If you’re looking for a livelier night, start at The Castle pub and its very own nightclub before making your way to The Loft NR1 on Rose Lane.

There’s also an annual Gay Pride event during the summer where the city covers itself in rainbows and the party lasts a whole weekend. Thetford has its fair share of vibrant nightlife with the Ice Night Club taking centre stage. It’s open Fridays and Saturdays with free entry before 11pm and features two bars, a VIP area, friendly staff and a wide range of DJs. The music varies from funk to drum and bass to classics.

Visiting Norfolk isn’t just about sightseeing and the great outdoors. There’s plenty to keep you occupied after the sun goes down.

Whether sipping cocktails, sampling craft ales or dancing in bars and clubs, you’re sure to have an evening to remember in Norfolk. ■

Welcome to Norfolk | 55
j The Rumsey Wells, Norwich
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Although Norfolk has more than enough to keep you busy, a journey further afield can make for an exciting new adventure

Time to explore

Norfolk is a big county and it would be difficult to explore all of it, but if you did want to go a little further afield while you’re here, the county borders Suffolk and Cambridgeshire.

If you’ve enjoyed Norfolk’s varied coastline, continue along it and head south until you reach Southwold. This gorgeous seaside town is almost an island being surrounded on one side by the North Sea on the east with the River Blyth to the south west and Buss Creek to the north.

There’s just one road in and out of the town, making it one of Suffolk’s hidden gems. Beer lovers should definitely take some time out for a tour of the famous Adnams Brewery during a visit.

Heaths & beaches

Those of you who love wildlife should pay a visit to Dunwich Heath and Beach near Saxmundham. Many birds call this National Trust heath and beach area home, and between July and September the colourful combination of purple heather and yellow gorse really is a beautiful sight to behold.

Suffolk is fantastic for food and one of the events to look out for is the autumn Sausagefest, which takes over the town for one weekend a year. Visitors can taste and rate sausages from local producers who all vye for the awards presented at the end of the event.

Being so close to Cambridge, it would be silly not to visit the famous university. The whole city is beautiful with great shopping and a direct rail link from Norwich.

If you fancy something a bit more adventurous while you’re away from the serenity of Norfolk,

If you’ve enjoyed Norfolk’s coast, continue along and south until you reach Southwold

visit WildTracks Activity Park. This Suffolk activity centre has a go kart circuit as well as an off-road trail where you can push a 4×4 to its limits or get yourself a bit muddy on a quad bike.

Imperial War Museum Duxford is another great place to visit if you’re interested in military history or planes. There are some fantastic air shows which happen throughout the year so keep an eye out for these as they aren’t to be missed.

Another beautiful place to visit during a trip to Cambridgeshire is Ely. The first thing you’ll notice is the striking cathedral, which is well worth a look around – the ceilings in particular are very impressive.

With such good rail links from Norwich, you really could go anywhere from here. London Liverpool Street is just two hours by train and this opens up the whole of the south to you.

Of course, you could always spend some time exploring the capital, but don’t forget to catch the last train back to Norwich in the late evening, giving you plenty of time before retreating back to your countryside haven. ■

56 | Welcome to Norfolk
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Welcome to Norfolk | 57
Southwold pier, Suffolk

PHOTO-FINISH

58 | Welcome to Norfolk
©NORTH NORFOLK DISTRICT COUNCIL
The Norfolk Broads in winter
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