autumn newsletter
AUTUMN 14
the evolution of print I recently sat talking to my dad about how the printing industry has changed over the years. For those of you who don’t know, my father Derek established Kingfisher over 30 years ago in 1982. He recently retired and handed the running of the business over to the second generation of the Bellotti family. The comparisons to our industry from when he ran
room for improvement but on the whole I would like to
Kingfisher Print & Design ten years ago are
think that our approach to customer service is one
unrecognisable. I joked that in the time he would have
that would rival any other service driven industry.
had to get a quote back to his customers we would have
Print is evolving. Customer demands are increasing,
quoted the job, received and approved the artwork,
and we need to not only keep up with these, but also a
printed and delivered it! After much heated discussion
step ahead by continually presenting new and innovative
we agreed this is actually a true fact.
ways that print can be used.
Dad said in the ‘good old days’ he would receive an
Our recent move into web2print with our communications
enquiry from a customer and it wasn’t uncommon not to
tool kit is testament of how we want to make sure we are
respond for at least three days, with print deadlines
evolving too. We know we need to make the ordering
averaging seven to ten days. Today our average print
process as slick and efficient as possible and ordering
turnaround is three to four days.
online is the way many of our clients are now choosing
In the ‘good old days’, as long as your customer service
to buy print. In my humble opinion the key to making this
was slightly better than your competitor it was deemed
type of process successful is to offer a brilliantly simple
acceptable. We are now, rightly so, benchmarked against
solution which is user friendly without the danger of
the service you would receive in a top restaurant and if
becoming a faceless online company.
you have any online ordering it needs to be of Amazon
Many of you have told us that our strength is in our
standard - and why not!
people - we’ve made sure that the guys here at
Printers are offering a service so why shouldn’t it be the
Kingfisher, with all the years of print knowledge & design
best. Why shouldn’t we give first class customer service
experience, will work alongside our online solution to
all of the time? Our aim is to do this - there is always
ensure you get the best possible service.
request a quote If you’d like some more information about any of our services, or would like a quote for a print project - get in touch: T 01803 867087 E estimating@kingfisherprint.co.uk
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AUTUMN 14
latest tweets @KingfisherPD Fantastic and very thought-provoking. Thanks for sharing. @printweek PrintWeek Lots of our clients already use our online artwork portal to upload and approve artwork ready for print. Print ready artwork is uploaded to a link that is sent out by email, on receipt of an order the files are uploaded, preflighted and approved 24 hours a day - without the need to wait for anyone from Kingfisher Print & Design to intervene. One of the benefits is that they can have this process completed in the time they would have saved the files and sent them across for us to check! This solution is great for agencies and the clients we work with who produce their own artwork. So what about our end users who rely on us, or an agency to create branded print ready artwork. Well this is where our web2print communications tool kit comes in. Many of our customers are multi-site organisations who have a strong brand that can be in danger of becoming diluted across the organisation, and costly to keep updating with redesign and amendments. Our web2print site has been built to accommodate each and every element of an organisation’s marketing material – regardless of whether it’s printed or not. We understand that a brand needs to be consistent across a number of different medias and our rules based system allows this - saving a lot of time and money. A rules based system basically means that you ‘set’ the parameters of how big (or small) each product can be designed and printed, what strap lines, fonts & pictures can and can’t be used and which offices are authorised to order what products. It is this type of system that allows us to keep interacting with our customers - finding out how their marketing tools need to be used and to offer quick and simple ways to amend and
haring the retro S #typography #type love see it on @KingfisherPD’s Pinterest @womenartdealers Women Art Dealers KingfisherPD Jenny is a @ legend with circles! @bendaviestruro Ben Davies, Savills e’ve just taken delivery W of our first 8 page digital print brochure from @KingfisherPD looks good, thank you! @KF_Hampshire Knight Frank Hants ingfisher Print. Awesome K quality. Awesome value. First class print co! @Luke_Tom - @KingfisherPD @AbsoluteTorquay @baypaUK LukeTom.com
be social
order them.
Kingfisher Print & Design
Print is evolving and so are we. We are not going to hide behind the
Kingfisher Print Design
changes to our economy or our industry and use it as an excuse not to
@KingfisherPD
move forward. We want to embrace these challenges to make our organisation more customer focused and at the forefront of the print
Kingfisher Print
and communications industry.
Kingfisher Print & Design
Ross Bellotti, Managing Director
Kingfisher Print & Design
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AUTUMN 14
kingfisher gallery 25 January 2014
£3
adult learninG
Guide
v
Ospreys
2014-2015
“I was given a choice at school: pursue either arts or sciences. There was no happy medium on offer for a boy who enjoyed solving problems and making things with his hands. I stumbled across my flair for design engineering by mistake. Forty years on, I’m passionate about it. And I realised what I missed out on at school.” James Dyson Designer and entrepreneur
We would love to hear your views and opinions on our vision for this innovative new school in Plymouth, and we will be arranging events over the coming year to keep you involved. Visit our website for information,
Match Sponsors
follow us on Facebook and Twitter and join our mailing list.
short and leisure courses
plymouthschoolofcreativearts.co.uk info@schoolofcreativearts.co.uk
SCHOOL PROSPECTUS 2014/15
+44(0)1752 221927 Sponsored by
Plymouth School of Creative Arts 22 Millbay Road, Millbay, Plymouth PL1 3EG
Find us Follow us Connect with us
PSCA08 Prim & Sec Prospectus 6.indd 4-5
Associate Match Sponsors
Professional and accredited courses
HP-Brochure-2014.indd 1
22/09/2014 10:43:38
18/09/2014 12:09
Primary & Secondary Prospectus
Adult Learning Guide
Halcyon Palms Brochure
by Exeter College
by Barrasford and Bird Worldwide
by Plymouth School for Creative Arts © Stephen Prior
Size: A4 portrait
Size: 210mm x 210mm
Pagination: 4pp cover + 36pp text
Pagination: 4pp cover + 20pp text
Pagination: 4pp cover + 16pp text
Stock: 250gsm silk 130gsm silk
Stock: 300gsm silk 170gsm silk
Stock: 250gsm FSC uncoated 150gsm FSC uncoated
Inks: CMYK
Inks: CMYK
Finishing: Matt laminate outer cover, score cover, fold, stitch, trim and pack.
Finishing: Spot UV & foil outer cover (foil - WGC 020 (Blue)). Fold, stitch & trim.
Size: 310mm x 230mm portrait
Inks: CMYK Finishing: Fold, stitch, trim & pack.
explorer offset
local View SU SSE X • 2 0 1 4
315535 Country View WEST SUSSEX.indd 1
28/08/2014 15:49
Local Views by Knight Frank
Size: A4 portrait Pagination: 4pp cover + 12pp text Stock: 350gsm FSC silk 170gsm FSC silk Inks: CMYK Finishing: Fold, stitch, trim & pack by kind. 4
we love
paper
After a good few months of testing uncoated paper stocks through our digital press we are all in favour of using and recommending explorer offset for the majority of our uncoated digital printing. Explorer offset is a FSC® mix credit, bright white paper and board with excellent opacity, bulk and surface smoothness - all of which have been engineered to provide super print quality.
For quick turnaround digital jobs we hold stock of 110gsm, 160gsm and 300gsm and for litho printing we can order a comprehensive range from 80gsm through to 400gsm.
getting inked Ink, or as some newbie’s to the print game call it - paint! Ink is something that, as printers, we take for granted that it will - a. work and b. cause us no issues. In most cases this is true but when you look at how press technology has changed ink is still trying to catch up. Ink has changed massively over the years - it was originally made using loads of unsustainable products, crude oil being one. We now have a product which is made of vegetable minerals and sustainable components. The down side to this is that the quality of the ink has not evolved as fast as the press technology and this causes problems as the presses now run superfast and the ink cannot always keep up! The original
AUTUMN 14
Order your kingfisher calendars Now is the time to order your complimentary 2015 calendars, planners and scribble pads. Last year we were inundated with orders from our customers for our complimentary large (A2) and small (A4) wall planners, desk calendars and large (A3) scribble pads. We hope they’ve adorned your walls, desks and fridges well in 2014? After finding them really useful in the office we have added A5 notepads this year too!
mix was made from presses that would run at speeds of up to
We are asking you to get your
10,000 sheets per hour but now our press runs at 18,000 sheets
orders in nice and early - by 17th November so we can make sure everyone receives their freebies in early December.
per hour – a massive difference! Running at high speeds generates heat from the friction of the rollers. This makes the viscosity of the ink poor which in turn causes ink fly. The viscosity of the ink means that when the inking rollers on the press are spinning so fast the ink cannot hold on. You know when you are down at the funfair on the waltzers and you are shoved into the corner of the ride, usually by someone rather larger than yourself - well this is the same effect, you want to stay where you started but you just can’t hold on! The ink flies off the rollers into tiny threads which float around and
Email your requirements to sarita@kingfisherprint.co.uk – we are happy for you to order enough to go right around your offices, so please share this with your colleagues! All we ask is you order responsibly.
normally stick to the nearest solid thing they can find - no not the printer
• A2 Wall planner large
but the frames and guards of the press! Hence why when you look at a
• A4 Wall planner small
multi coloured press the units have a tinge of the colours that are mainly
• Desk calendar
printed on them.
• A3 Scribble pad
Ivan Percival, Print Room Team Leader
• A5 Note pad
Read more print tales from Ivan on our blog kingfisherprint.co.uk/blog
wall planner
desk calendar
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AUTUMN 14
paper size the A series The standard measurement of paper size uses the ISO system, most commonly the A Series. This series of paper sizes is based on proportion, so the measurements of a sheet are directly related to those of the size above or below it. Using standard sizes reduces waste, and is good for the environment. However, often non-standard formats are chosen for greater impact, to set a piece apart from others: sometimes a balance needs to be found to create an exciting piece that which has minimum impact on the environment.
A5
A3
A1
A6 A4
A2
A0
ISO system 0 1 2 3 4 5 6
A series mm × mm 841 × 1189 594 x 841 420 × 594 297 × 420 210 × 297 148 × 210 105 × 148
B series mm × mm 1000 × 1414 707 × 1000 500 × 707 353 × 500 250 × 353 176 × 250 125 × 176
C series mm × mm 917 × 1297 648 × 917 458 × 648 324 × 458 229 × 324 162 × 229 114 × 162
It is possible to maximise resources: talk to us about how to best use the space available to keep costs — both to yourself and the environment — down.
artwork tip The units of measurement in paper are gsm (grammes per square metre). Suggested weights of paper: Booklet Paper: Cover – 130-200gsm Text – 100-150gsm Leaflet Paper: 70-200gsm
6
Brochure Paper: Cover – 150-250gsm Text – 80-170gsm
Catalogue Paper: Cover – 115-250gsm Text – 70-150gsm
Business Card: 350gsm Board
Insert Paper: 80-150gsm
Magazine Paper: Cover – 170-250gsm Text – 70-130gsm
AUTUMN 14
folding getting it right There is a huge range of ways paper can be folded to create interesting formats and reading experiences
A
A: 4-page standard fold B: 6-page concertina fold
H: 16-page broadside concertina with short outside fold
C: 8-page concertina with fold-in
I:
D:
Letter fold
J: Triple parallel concertina
E:
8 page roll fold
K:
Gate fold
F:
8-page broadside
L:
Double gate fold
G: 12-page broadside concertina
M:
Open gate fold
B
F
G
K
C
H
Double parallel
D
E
I
L
J
M
artwork tip Paper over 150gsm needs to be scored to avoid cracking on the fold.
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Kingfisher Print & Design Ltd Wills Road, Totnes, Devon TQ9 5XN T 01803 867087  F 01803 867088 sales@kingfisherprint.co.uk
www.kingfisherprint.co.uk