Animal Planet Brochure

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An EXCITING & INNOVATIVE program that delivers engaging, high-quality information about all things ANIMAL.

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Uncovering the most astonishing migrations on Earth

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INCREDIBLE JOURNEYS

by Ben Hoare, with Professor Phil Whitfield

INCREDIBLE JOURNEYS 978-0-7534-6726-8 Hardcover • September Ages: 8-12 • Grades: 2 to 6 11 1/2 x 10 • 128 pp.

We humans tend to think of ourselves as the ultimate adventurers, but we've got nothing on the migratory animals that make the most epic journeys on the planet. Incredible Journeys showcases a wide variety of amazing creatures from the African wildebeest and the plains zebra, to the American monarch butterfly, the Mexican free-tailed bat, the Pacific bluefin tuna, and more. Readers will uncover the secrets behind these animals' astounding instincts as they face predators, undertake extreme hardships, endure near starvation, and traverse perilous terrain in pursuit of food, better weather, or seasonal breeding grounds. Along the way, readers will also explore the techniques of the scientists and conservationists who study these remarkable animals.

$22.99 ($26.99 CAN)

Amazing information, expert authors, eye-popping presentation— introducing

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BEN HOARE has written or contributed to more than forty reference books on natural history, and he is a regular contributor to BBC Wildlife and Birdwatch magazines.

PROFESSOR PHIL WHITFIELD is a lecturer in zoology, biology, and parasitology at King's College, University of London. He is also an

author and consultant producing books on general science, technology, and life sciences.

—where nature comes alive!

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SEPTEMBER SHOW-OFFS by the editors of Animal Planet, with Professor Phil Whitfield

WEIRD AND WONDERFUL The animal kingdom's strangest adaptations— because truth is wilder than fiction

Nature is full of extraordinary examples of animals going over the top in the name of evolution. Some use their showy displays to warn off predators, while others use them to attract mates, and some even use them to confuse and confound. This book takes a look at the most fascinating—and the most extreme—examples of in-your-face display.

From the bioluminescence of the deep-sea anglerfish to the mating call of the bullfrog, the extraordinary plumage of the bird of paradise, and so much more, this is the ultimate guide to nature's record-breaking show-offs!

ATTACK AND DEFENSE by the editors of Animal Planet, with Professor Phil Whitfield Survival in the natural world is all about "eat or be eaten." It makes sense that animals have developed some pretty extreme adaptations to help them on both sides of the equation.This book is packed with more than 200 of the cleverest creatures—from cooperative hunters and deadly-poisonous beasts to those that have mastered camouflage and the art of playing dead. From the fearsome efficiency of the great white shark, to the tiny power of the army ant, and so much more, young readers will be amazed at exactly what the natural world can dish up.

SHOW-OFFS 978-0-7534-6722-0 ATTACK AND DEFENSE 978-0-7534-6723-7 Hardcover • September Ages: 6 to 10 • Grades K to 5 11 1/2 x 10 • 64 pp. $14.99 ($16.99 CAN)

PROFESSOR PHIL WHITFIELD is a lecturer in zoology, biology, and parasitology at King's College, University of London. He is also an author and consultant producing books on

science, technology, and life sciences.

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ABOUT THE SERIES

In this eye-popping new series, each book features more than 200 of the world's most extraordinary animals, with highly detailed illustration, close-up photography, Animal Facts, and fascinating questions on each page.

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SEPTEMBER PENGUIN by the editors of Animal Planet, with Professor Phil Whitfield

MY LIFE IN THE WILD A new narrative series about life cycles, just perfect for emerging readers

From the earliest moments of life in an egg balanced on its mother and father's feet through hatching, feeding, taking a first swim, avoiding hunting seals, and up through adulthood to begin the cycle again, this is a complete, accessible look at the life cycle of the emperor penguin. Endnotes explain the science behind the story and extend the scientific learning.

CHEETAH by the editors of Animal Planet, with Professor Phil Whitfield From his earliest moments as a young cub under his mother’s careful protection to learning to hunt through play, his exciting first kill, and his mature life as one of the fastest animals on the planet, this book traces the entire lifecycle of the awe-inspiring cheetah. Endnotes explain fascinating facts about the cheetah and the large cat family, and a glossary builds scientific vocabulary.

PENGUIN 978-0-7534-6724-4 CHEETAH 978-0-7534-6725-1 Hardcover • September Ages 4 to 8 • Grades PreK to 3 9 1/2 x 10 1/2 • 32 pp. $12.99 ($14.99 CAN)

PROFESSOR PHIL WHITFIELD is a lecturer in zoology, biology, and parasitology at King's College, University of London. He is also an author and consultant producing books on

general science, technology, and life sciences.

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ABOUT THE SERIES

Told from the point of view of the baby animal, this series focuses on the life cycle, behavior, family relationships, and habitat of a range of popular animals. The beautiful photo-realistic illustrations and warm narrative structure personalize the information, and the ageappropriate text makes these a great nonfiction choice for newly emerging readers.

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From the most trusted brand in nature television comes a dynamic new series of children's books that inform the mind and capture the imagination. With world-class authors, the most fascinating information, and cutting- edge design, these books really put the "WILD" in wildlife.

MARKETING FOR

ANIMAL PLANET • Promotional Launch Video + TV Spot • Trade and Consumer Advertising • Animal Planet TV Advertising • Promotional Launch Publicity Campaign • School and Library Marketing

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• Atlas of Animals • Encyclopedia of Animals

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