Kingfisher References Spring 2011

Essential first reference books

for inquisitive minds

with a w ! o k N Fres o h new lo

First Encyclopedia

Over 90 entries, organized in alphabetical order – focussing on a wide variety of topics, including animals, places and people

Vibrant color illustrations and photographs

First Dictionary

Spelling tips highlight words that have the same sound but different spellings

Discover more about each topic by turning to the pages listed in this box – a great tool to develop early cross-referencing skills

ABC Wordplay boxes build confidence and make learning fun

The letter string helps children to remember the order of the alphabet

C

First Thesaurus Clear, simple definitions

Fun illustrations by award-winning Martin Chatterton

Synonyms and antonyms expand vocabulary

Example sentences show how the head word can be used in a sentence

First Encyclopedia of Animals Arranged in animal groups with descriptions of more than 125 species, this is a perfect “dip-in� book

Fact boxes contain extra details, fun facts and figures

Bite-size chunks of fascinating information, written and researched by experts

Easy-to-use design and trustworthy content for building first research skills.

SPECIFICATIONS: Trade Paperback July 2011 Ages: 5-8 Grades K-3 8 2/5 x 10 7/10 176pp (Dictionary), 160pp (Encyclopedia), 144pp (Animal Encyclopedia and Thesaurus) $10.99 ($12.99 CAN) First Dictionary: 9780753465851 First Thesaurus: 9780753465868 First Encyclopedia: 9780753465875 First Encyclopedia of Animals: 9780753465882

With bright, appealing design, thousands of fullcolor illustrations, hands-on activities, and age-appropriate text written especially for children 5-to-8, Kingfisher First References are perfect for developing first research skills at home or in the classroom.

9 9 . a l v u 0 e —only $1 eat r G

KINGFISHER FIRST REFERENCES Previous Editions Combined sales of over 150k since 2005

978-1-8569-7577-3

978-0-7534-5808-2

978-0-7534-5907-2

978-0-7534-5922-5

PREVIOUS EDITION: Over 25,000 copies sold!

978-0-7534-5653-8

KINGFISHER ILLUSTRATED DICTIONARY & THESAURUS COMPETITION SHEET Angus' Analysis: The children's dictionary market is extremely competitive. There are three main categories of dictionary; 'Firsts' for ages 4-8; Illustrated for ages 6-10; and more serious dictionaries for age 9-12. Our dictionary is truly in the middle age category and the competition is narrower, however it competes for shelf space with the all the others in the field. It is one of only two that includes a thesarurus. We have gone for a conventional bold look with special effects (gold foil) to make it attractive and have an authoritative feel. It is clearly 'illustrated' as well as photographic. Above all it is great value at an accessible price. There is definitely room for a new (completely revised) entry into the marketplace.

Sample Cover

Title (month/year of pub)

Core Ages

Formats PP

DK First Dictionary and Thesaurus (6/2002)

Dictionary Thesaurus Key Features 4,000 head words

Ages 4-8

POB

256

Price

$16.99 Although this is the one Dictionary that includes a thesaurus this book is pitched at a younger audience - the entries are shorter and so is the page count. It has the classic DK look though no foil or effects on the cover to make it special. It is 9 years old.

Notes

Kingfisher Children's Illustrated Dictionary & Thesaurus 2nd Edition (6/2011)

4,000 Words 5,000 Thesaurus headwords Foil Cover

Ages 7-10

POB

320

$16.99 Foil Cover / completely revised and updated / best value for page count vs. main competition titles.

DK Children's Illustrated Dictionary (6/2009)

Not stated

Ages 7-10

POB

256

$19.99 No Foil / dictionary only / lower page count / entries are shorter than the Kingfisher / Probably the most direct in terms of competition / No Thesaurus.

Not stated

Ages 9-12

POB

672

$18.99 No Foil / probably the market leader / older / more extensive / Thesaurus sold separately ($16.99)

35,000 entries

Ages 8-12

POB

848

$19.99 Foil on Cover / another 'big' contender in the markeplace / No thesaurus / touted as the #1 best seller / For older readers

37,000 entries

Ages 9-12

POB

896

$19.99 Competes with Macmillan above / Thesaurus sold separately

35,000 entries

Ages 9-12

POB

960

$21.99 Another entry from DK with license from Merriam Webster. This dictionary is much older - declared age range is not appropriate.

33,000 entries

Ages 8-12

POB

996

$17.95 Biggest page count. Very institutional looking interiors. very text heavy

Ages 4-8

Ages 6-10

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ALSO AVAILABLE : Ages 9-12

Scholastic Children's Dictionary (6/2007)

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Macmillan Dictionary for Children (7/2007)

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American Heritage Children's Dictionary (May 2006)

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DK Merriam-Webster Children's Dictionary (6/2008)

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Websters New World Children's Dictionary (May 2006)

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