Process Book

Page 1

Project1: Logo


Brain Dump Word associations were made and analyzed in order to interpret the spirit of the Nebraska Statewide Independent Living Council


Prelim Sketches Physically thinking out the different word associations and which ones have a visual impact


Prelim Sketches Physically thinking out the different word associations and which ones have a visual impact


Prelim Sketches Physically thinking out the different word associations and which ones have a visual impact


Form Studies Experimenting with various forms, interpreting and refining the preliminary sketches into 2D and 3D compositions


Form Studies Experimenting with various forms, interpreting and refining the preliminary sketches into 2D and 3D compositions


Iterative Process Continuing compositional study while narrowing down possible finalists by creating multiple iterations


Iterative Process Continuing compositional study while narrowing down possible finalists by creating multiple iterations


Iterations Narrowing the search and developing promising designs.


Iterations Narrowing the search and developing promising designs.


Iterations Narrowing the search and developing promising designs.


Iterations Narrowing the search and developing promising designs.


Iterations Narrowing the search and developing promising designs.

ne statewide independent living council

ne statewide independent living council

nesilc


Iterations Narrowing the search and developing promising designs.


Final Variations Experimenting with orientation, placement, size, color, and font associations

nesilc

nesilc

nesilc

nesilc

nesilc

nesilc


Refinements Experimenting with orientation, placement, size, color, and font associations

n estatewide independent living council

nesilc

n estatewide independent living council

nesilc


Final Product

nesilc


Project2: Book Jacket


Sketches Determining size, composition, and the spirit of the work


Alternates


Alternates Blurring the lines between traditions and new religion...? Playing with the ideas of obscurity, vagueness and duality


Project5: Infographic


Sketches Exploring different ways to lead the reader through information


Sketches Determining important content and composition


Sketches Determining important content and composition


YANKS

S T I BR

VS

POP ART over

ABSTRACT EXPRESSIONISM THIS IS THE NEW ABSTRAcT. FOR NORMAL HUMANS. ABSTRAcT EXPRESSIONISM IS FOR RIcH PEOPLE AND ELITISTS. IT GOES OVER EVERYONE’S HEAD. THIS NEW ART IS FOR YOU. FOR ME. FOR HIM. FOR HER. IT USES EVERYDAY THINGS, cELEBRITIES, OUR cULTURE, AND PULLS FROM THE WIDE WORLD OF ADVERTISEMENTS.

BOTY MASS PRODUCED

KITSCHY

BANAL

DEHUMANIZED

POPULAR COLD MACHINE TRANSIENT EXPENDABLE LOW- COST

YOUNG WITTY SEXY GIMMICK

WESSELMANN

PAOLOZZI

ALLOWAY

GLAMOROUS

BIG BUSINESS

IRONY

HAMILTON

LAING McHALE

THE SMITHSONS

HENDERSON

THE FOUNDERS OF POP ART. Met at the Institute of Contemporary Arts London from 1952-55. Consisted of painters, sculptors, architects, writers and critics who wanted to challenge prevailing modernist approaches to culture. Introduced mass culture as “high art” & created the “as found” or “found object” aesthetic

DREXLER

In the 1970s Americans saw, on average, 500 ads a day. Today we see around 5, 000 everyday


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