RETAIL’S NEWEST MEMBERS:
Non-Traditional Retailers Creating Retail Experience
RETAIL’S NEWEST MEMBERS:
Non-Traditional Retailers Creating Retail Experience From controlling traffic flow to optimizing signage placement and lighting, from overall brand messaging to the precision of merchandising, traditional retail professionals have made a science of maximizing the retail experience for customers and, in turn, maximizing profits for themselves. Today, non-traditional retailers, such as banks, medical offices, hotels, universities, and day spas are taking note and incorporating the lessons learned by their more conventional retail forefathers into their own increasingly retail environments.
BECAUSE RETAIL IS RETAIL IS RETAIL Just because Target, The Gap, Safeway, McDonald’s, and Circle K may jump immediately to mind when the word “retail” is mentioned does not mean these types of vendors define the category.
Fact: The goal of a retailer, any retailer, is the sale of their goods. If you have goods to sell, then you are a retailer.
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