Color Workshop Monograph

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CEPT Winter School 2014

Colour Workshop


This monograph is the outcome of the work done during the course Colour Workshop conducted by Prof. Krishna Shastri and A/Prof. Rishav Jain at Faculty of Design, CEPT University as part of the CEPT Winter School 2015. Few sessions of this workshop were conducted in collaboration with Asian Paints. We thank Asian Paint team: Utsav Banerjee, Unit Head- Colour Pro, Gujarat & MPC, Asian Paints; Ms. Payal Machave, Colour Brand Manager, Asian Paints; Mr. Rohit Goyal, Colour Marketing Executive, Asian Paints; Mr. Manish Punjabi, Brand Manager, Asian Paints and Ms. Dhun Patel, Research Director, Therefore Design, Pune. We express our gratitude to Dr. Seema Khanwalkar for her inputs on the session Colour and Culture and Esther David for her lecture on Colour and Form. We also thank Mrudula Reddy, Akash Srivatsava and Sneha Singh, students of Masters in Landscape Architecture for their help in editorial work of this document. Typeset in Myriad Pro Printed in 2014 Editing and compilation: Rishav Jain


CEPT Winter School 2014

Colour Workshop Krishna Shastri | Rishav Jain Faculty of Design, CEPT University

SID Research Cell


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About Colour Workshop Colour is an inherent part of our environment, informing our perception of the world around us, and is therefore an important aspect of Design. It forms a primary component in a designer’s toolkit, requiring both thorough understanding and appropriate application, in a particular context. A holistic attitude towards colour in theory and use is therefore imperative by providing a strong scientific base and sensibility. This intensive workshop introduced young design students to the representational, conceptual and perceptional aspects of colour. Students explored various colour based media of skills and techniques in a scientific and systematic manner to grasp fundamental concepts of the subject that will help in sophisticated applications in design. Each individual has specific colour preferences and colour choices, and the workshop was aimed to sensitize each individual to develop their own colour palettes. Where on one hand, colour has its science and is affected by various tangible and intangible factors, at the same time its manifestation varies with different cultures, societies and of course individuals. The workshop envisaged for two weeks aimed at developing an individual’s own colour preferences and colour palette. This was done by exposing the students to varied concepts related to colour. The range of topics covered from the intuitive nature of relating to colour, colour science, colour perception, colour and light, colour trends, colour and culture, colour and form, colour and space and so on. 1


Schedule

Day 01 & 02:

Colour and Intution

Day 03:

Colour Science

Day 04:

Colour and Light

Day 05: Colour Trends

Day 06 & 07:

Colour and Culture

Day 08:

Colour and Form

Day 09:

Colour and Space

Day 10 & 11:

Colour and Application

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Colour and Intuition All individuals have certain colour preferences and choices, each of which is affected by one’s intuitiveness. Few colours come naturally to an individual and thus consciously and unconsciously one develops likings and dislikings for colour. Colours are interlinked with our environment and our intutive nature is derieved from the environment we live in. The folk music and folk paintings are a direct manifestation of the environment of that region. This was the core idea behind the first exercise: colour and intution. For that, the first exercise was introduced in which students had to listen to the various folk songs from different countries and paint, based on the feeling induced while the song is being played. They were encouraged to use colours which they thought was responding to their feelings irrespective of the previously conceived nature and the feeling of the colour known to them. The underlying thought here was to develop a specific colour palette for each country based on the music being played. In the second half, students discussed about what different feelings each song induced in them and what was the reason for the selection for each colour they used to represented those emotions. Once they get their colours, they were asked to look at the different folk paintings of each country and compare their own colour palette for the same. This way, students reconstructed and developed their own opinions and thought process about colours. The session ended with the discussions and exchange of ideas about nature of colours and what possible feelings can one colour induced based on collective experiences of all students. 5


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Colour Science TE

Y AR

RT IA

TI ER

RY

T

SE CO N

PR IM AR Y

Y AR IM

TERTIARY

from Asian paints on the third day. In the beginning there was a interactive session with the students about colours and the

TERTIARY

PR

e

PRIMARY

Y AR ND CO SE

DA RY

Introduction to Colour Science was conducted by experts

related terms such as colours and its relationship with the light, the colour wheel, primary, secondary and tertiary colours along with the tints, tones and shades were discussed. The idea was to prepare students with the basic knowledge of colours before

SECONDARY

TE

starting for the next phase of the day. The next part included

Y AR

RT IA

I RT

RY

TE

a hands-on exercise, in which students were divided into the group of five and each one of them was asked to pick up any secondary colour and paint it on small paper swatches. Then, every swatch had to be compared and matched with the same

ference only

colour on the colour wheel. The purpose here, was to make

s and Tones

students aware and more sensitive about different tints, tones and shades of different colours and to understand that every white

Tints

single colour can be created in many different variations. The last part had another interactive session which was based on the understanding of colour vocabulary along with colour relationships and their applications in some real life examples.

Tones

s and used as reference only

Here, students were introduced to the theory of warm and cool

grey

colours and how these colours evoke emotional responses in every individual. Further, types of colour combinations (Monochromatic, Polychromatic and Combination triangles) black

Shades

were also introduced with their applications and the session ended with the basic guidelines about using colours for different spaces. 25


Colour and Light This session included several hands-on activities which were focused on imparting advanced understanding among students on how colours actually behave in different light conditions and what kinds of effects can be created by variating intensities of natural and artificial daylight. Other concepts like effect of various colour temperatures, colour perceptions in different conditions were discussed in detail with the examples involving use of a miniature light box and seeing the colours in the different light conditions. Along with it, students also recorded the changes by looking at the same colour in horizontal and vertical condition and comparing it with the true form of the colour. Students were also introduced to the commercial and industrial terminology along with the detailed session about the how to operate with paints and their colours on-site. They were also introduced to the basic guidelines about the selection of a right colour through the commercial fandeck. Activities like looking at fan-deck with various positions according to light were conducted to make students understand the various techniques to choose the right colour. In the end, sessions about the emotional responses induced by different colours was again conducted so that students can compare their understanding about the colour from their previous one. Based on this, students worked in a group of two each to discover a theme represented through a collective mood board which in turn should derive a certain set of colours responding to that theme.

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Changes in Light

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East

North

West

Changes in Light

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Changes in Light

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East

North

West

Changes in Light

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South

East

North

West

South

East

North

West

An experiment conducted by the research team at Asian Paints examining how different colours behave in different light conditions. This experiment takes natural light in consideration

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Changes in Light

South

East

North

West

7.30

8.30

9.30

11.00

12.30

2.30

4.30

5.30

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Colour Trends This session primarily focussed on how to derive colour trends through various mood board exercises. The students were to present a particular theme or trend through a mood board depicting the trend they can see in the society today. In continuation to the previous day exercise, students were encouraged to talk and debate about their respective mood boards based on the colour trend worksheets. The session followed a detailed discussion about how professional mood boards are made, how a theme can be derived and how it can be made more consumer attractive and effective in the commercial market. Students were also shown some examples which Asian paints is currently using and also there was a presentation about how these themes are introduced and addressed to the various consumer sectors. In extension to this, the experts further discussed with students how they derive particular colour palette for the themes and what is the commercial process to derive those colours. In the second half, with the help of experts around, students had to recreate and enhance their previous work. In order to do that, they were provided with the number of images on the various subjects and out of those, they had to select and combine several images to make a re-improvised mood board based on the same theme they chose previously. The idea was to make students understand the theory taught about mood boards previously and how they can accurately create their themes right on a real wall with colours.

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Colour and Culture Each state in India has a distinct culture, and each culture reflects a varied colour palette. The discussion on colour and culture began with the idea of colour palette of each state. The idea was to sensitize each student that how in different cultures, colour is manifested in various forms and through different mediums. In order to do that, different groups were made and they were assigned a state of India. They were to study the state in depth keeping the geographical location, the landscape, the festivals, the food, the culture in mind. This understanding was to be represented in a form of a collage depicting the colour palette of the region. Working on the collage further they converted it into more abstract form by taking one or two prominent characteristics of the state which can instantly determine the identity of the state and indicating the colour palette of the state. The collage was taken a step forward by converting it into a abstract painting and thus deriving a colour palette out of it. An input session by Dr. Seema Khanwalkar gave the students an insight on how colours play role in different cultures. She also talked about how the modern day retail sector uses colours in different ways to attract their customers from diverse cultures. Brief observation exercises were also included to understand this in detail.

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Meghalaya

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Gujarat

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Haryana

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Rajasthan

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Andhra Pradesh


Uttar Pradesh

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Tripura

Chattisgarh

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Goa


Tamil Nadu

Bihar

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Colour and Form The session on Colour and Form was conducted by Esther David, where she emphasized how colour changes with form. She discussed this taking variety of examples from the Art field. In order to understand this, the students were exposed to a series of paintings from different movements. This was done with number of exercises, where initially Esther David discussed each movement in detail emphasizing on the use of colour in that particular phase. After the initial discussion on a particular style of painting, each student was made to observe various paintings from the phase. The student were supposed to observe the painting in detail and thus select one painting which he/she liked from that particular phase/style. Each student was told to specify why they liked the painting and what in the painting they could connect to the most. Also they were to mention which colour they liked in these paintings and how that colour was playing a crucial role in that particular painting. Students observed paintings from these movements and discussed their observation with Esther David. She also discussed and answered about their different doubts and questions regarding colours in the paintings observed. As a task from this lecture, each student was thus asked to select one painting from impressionism. And this painting was to be discussed in detail on why they liked the painting, what kind of emotions these paintings generate and what was the importance of colour in that particular painting.

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Painting Name: Soleil Levant Artist name: Claude Monet The painting gives me a sense of dullness and calmness at the same time. I really liked the contrast that has been created by darkening the figures and reflections of the figures falling in the water body. This painting gives a vintage effect. Sunrise has been composed perfectly with minimum use of the colour orange. The tints and shades of the blues and greys depict a feeling of calmness. -Jainee Gussain, B.Interior Design- 1st Sem

Painting Name: The rehearsal Artist name: Edgar Degas The painting represents a scene out of a dancer’s everyday life. It shows four ballet performers rehersing in a rehersal room, performing their everyday routine. The way the colours have been used creates depth in the painting. The painting mostly has colours of similar shades mostly using the colour of white and a hint of black. The use of colour green not only adds colour to the painting but it also creates a secondary focus. He has also beautifully captured every posture of the dancer’s. - Mayuri Talaviya, B.Interior Design- 1st Sem 50


Painting Name: La Gare Saint Gazare Artist name: Claude Monet An amazing play of light and shadow! Bold strokes with paint brush over the canvas creates an illusonary effect. The use of colours are very calm and cool. Depth and change of perception are easily created by master Impressionist, Claude monet, the effect and atmosphere of railway platform are truly percieved through this painting. - Helie Langalia , B.Interior Design- 1st Sem

Painting Name: Boulevard Montmartre, Night Effect Artist name: Camille Pissarro In the above painting I like the way in which the artist uses perspective, which he enhances through the use of dark shades and tones, it feels that the painting is talking to you through the darkness and is trying to show the depth of the night. I like how the artist has used artificial lights to lighten up the painting. Even though there are only patches one can still perceive the form and scene of busy street is very well communicated. -Kamna Vyas, B.Interior Design- 1st Sem 51


Painting Name: The papal palace Artist name: Paul Signac The painting had an interesting amount of colours and their shades and tints. It is difficult to distinguish the water body from the land, the only way to do so is due to the bridge on the water body. The use of so many colours gives me a feeling of spring time. Signac has used the technique of pointilism in this painting which gives a beautiful harmony of colours. -Gaura Tikku, B.Interior Design- 1st Sem

Painting Name: Woman in the garden Artist name: Claude Monet Women in the garden is an oil painting dating back to 1866. I like the smooth transformation of colours, especially white which is transforming into a fresh yellow when soft sunlight is falling on the gowns of the female figures in the painting. Colours I can notice are white, peach, black, brown, tints and shades of green and yellow, blue. - Kinjal Parikh, B.Interior Design- 1st Sem 52


Painting Name: Rivage de Portrieux, Cotes-du-Nord (The Coast of Portrieux, Cotes-du-Nord) Artist name: Eugène Boudin His painting has magnificient use of colours, where nature is explicitly shown. The shades and tints of green are well expressed by the Impressionist. The way, the greens merge with the whites is truly beatiful. This wintry atmosphere is depicted when we look at the sky which has tints of blue and patches of turquiose and clouds full of white in the sky. Earth is represented by the dark shades of bwon which merges seemlessly with the grassland, which mergers with unbound sky. -Tapasvi Patel, B.Interior Design- 1st Sem

Painting Name: Woman with a Parasol Artist name: Claude Monet To begin with, the colour pallet consist of majorly pastel shades and colours such as bright blue, ochre, golden yellow and deep greens creates a very lively feeling. There is an interesting resonance phenomenon of colours in this painting. The crimson of the gown and the bold crimson flowers on the ladies waist, echoes with the same colours among the grass at the bottom area of the painting.

- Snigdha Chamundi, B.Interior Design- 1st Sem 53


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Colour and Space Up till now, the students were exploring two-dimensional application of colour, this session discussed how the colour palette can play a vital role in three dimensional space. This was done through an exercise where students were given a cuboid and they had to understand how with the change of colour palette, the experience of space changes. Students had to select three feelings or moods which they felt to express through colours and construct a 20 cm x 20 cm x 20 cm cube and represent the chosen feelings or moods through colours. The intent here was to understand how colour can change the mood or experience of the space. Also it was intended to develop each individual’s own colour palette. For the cube exercise, they used replaceable colour swatches to represent different colour combinations for every mood. This way, there were 3 or 4 iterations with every student according to different moods. So, the interior of the box acted like a workspace for the colour combinations and hence a demonstration for the mood chosen. Session ended with the presentation of the moods through the working models and the photographs along with detailed discussions on each presentation. At the end of this exercise, each student had devised their own colour palette and their own colour preferences which they had tried to depict in the respective cubes.

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Colour and Application The last two days of the workshop focussed on colour and application, where paint and wood finishes were discussed in detail. The first session on colour and paints introduced the students to the world of paint. There was detailed presentation on application of paints on wall, techniques used in professional world, additional components which are added and the various additives which are used in paints. Further, students also learnt the professional terminology related to paints and its meaning. The hands-on session was conducted where the application of paints was demonstrated, which was followed by the students exploring various techniques involved in paint. There was also a hands-on session on creating textures and using stencils with paint to achieve various expressions using paint. The second day was focussed on wood finishes in particular where through a presentation, the students were briefed about the basics of wood finishes and the techniques and processes involved. This was followed by a hands-on session where the entire process of applying various finishes on different wooden surfaces was demonstrated by technical experts. Later the students also worked hands-on with wood finishes, understanding how different wooden surfaces can be treated and how colour can be applied to them. The idea of creating textures on wooden surfaces was also discussed in detail.

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List of Students Masters in Landscape Architecture 1 Akash Srivastava 2 Sneha Singh 3 Mrudula Dasari Reddy Masters in Architecture 4 Dhwani Shanghvi Masters in Interior Architecture and Design 5 Megha Jose Masters in Planning 6 Zoya Khan Masters in Technology 7 Fagun Pathak 8 Ishita Bhargava 9 Neha Kulkarni 10 Twisha Gandhi Bachelor of Architecture- 2nd Year 11 Parshwa Palkhiwala 12 Shivani Shah 13 Swatiben Ganvit Bachelor of Technology-2nd Year 14 Jil Sheth Bachelor of Interior Design-1st Year 15 Aashna Poddar 16 Aishwarya Kulkarni 17 Anahita Brahmbhatt 18 Anshumi Dhingra 19 Brijain Mistry 20 Snigdha Bhattiprolu 21 Dhruv Patel 22 Gaura Tikku 23 Helie Langalia 24 Jainee Gusain 25 Jay Shah 26 Kanisha Panchal 27 Kinjal Parikh 90

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Maitree Patel Mariya Valiulla Mayuri Talaviya Mehul Choudhari Moksha Patadia Naman Gajjar Naurinbanu Arab Nimmi Mehta Palak Patel Parshvi Vakil Parth Trivedi Raashima Garg Rajvi Panchal Rajvi Amrelia Ravi Rangholiya Richa Patel Rishi Aritakula ROMA PATADIA Ronit Halsore Rutuja Kulkarni Sanskruti Patel Shreya Sharma Srabanti Dasgupta Stuti Gandhi Tapasvi Patel Trusha Vyas Anushka Pinara Charmi Vadhava Kamna Vyas Misri Patel Dharun Vyas Hetina Shastri Kajal Mevada Meghana Walimbe


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