sports
GREG LABANOWSKI ‘13
KEVIN ANDING ‘08
MBA Candidate
The Marketing Arm, Account Supervisor
greg.labanowski@gmail.com BBA, Business Administration, University of Southern California MBA Candidate, University of Texas Prior Employers: Premier Partnerships United States Tennis Association “Work at Premier Partnerships is all about trying to bring in new marketing deals for our clients. You are in meetings with brand representatives working to create an alignment between their business and the client we are representing. The average day can include the initial prospecting stage of trying to find the latest brand that wants to partner with a property to final negotiation of the rights and benefits on a deal. We also have a consulting and valuation group that works with sports and entertainment properties to build out and package their commercial offering so they are prepared to enter the market.”
31 | alumni leadership day
kevin.anding@gmail.com BA, Economics, University of Virginia MBA (Sports Business focus), University of Oregon “TMA is a full-service marketing agency that does everything from shopper marketing, to signing talent (athletes, celebrities, influencers, etc.), to sports marketing. I work on a small international sports team where my main responsibilities at a high level include overseeing client marketing initiatives, talent management, and account management; however, no two days look the same. Managing multiple concurrent marketing programs typically means that while one program is in the planning stages, another might be in the execution phase, and a third could be in the measurement and recapping phase.”
