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Course name: Design Research Project | Course code: DESI1219 | Tutor: Nguyen Duc Son
GREENWICH UNIVERSITY 2
Design research Object
HO KIEN QUANG 001143586
VEGAN NUTRITION IS THAT OUR BODY TRULY NEED?
DOSSIER 2 3
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ACKNOWLEDGEMENT
This project was having a huge support from Mr. Nguyen Duc Son, Professor of the Graphic Design Department of Greenwich University Aliance with FPT Education, District 6 Ho Chi Minh city facility for giving me a confidence along the way of research of this thesis by his immense knowledge. Also, I would like to give a deepest gratitude to my lovely family who is my main motivation and inspiration to come up with this topic of project.
ABSTRACT
There isn’t one kind of vegan in the world. Vegan lifestyle doesn’t boring as many people thought which just eating a few choices of materials not include animal based. A research work will find out the idea about vegetarian from people who don’t concentrate on it to answer their confusion and change their negative judgement abou t it. Moreover, a researcher could engage this issue through Art and Design.
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Design research Object
TABLE OF CONTENT
STORY IDEATION 1.1. 1.2.
The Idea A bullet point script
REFERENCE LIBARY 2.1. Environment 2.2. Characters 2.4. Effects references
DESIGNS 3.1. 3.2. 3.3. 3.4. 3.5
Character design iterations Character line-up Character expression sheet location map(s) Environment
PRODUCTION
3.1. Storyboard 3.2. Animatic 3.3. Keyframe breakdown 3.4. Colouring 3.5. Compositing
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1. STORY IDEATION
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Learn to create a #2D vector character animation & publish to a variety of formats @animatecc (ThinkSys Inc)
1.1. The idea I want to say that people are free to choose want they like to eat as long as there are healthy. We see a lots of vegan people also got sick just because they didn’t have meal plan. Eating vegan help us to stay enhance energy when playing sports and control blood pressure very well. It owns such a powerful potential and even more if the nutrition value in a meal are provided fully. However, lots of people cannot applies plant-based diet for a long period because vegan is more difficult to find important nutridients that contain popularly in meat.
world. I am personally a vegetarian who was meateater in the past, and following this diet for 2 years so far. So I understand both point of views.
Because of that, I decided to write a story of becoming vegan inspired by my own. This is to show that the process also was very challenging. Ambitions of this project are the vegan diet beginners can start going this lifestyle easily, long lasting; And animalbased and plant-based can be respected each other, don’t ever agure which sides is better. Meat-eater can try vegan foods and vegans should be a motivation for At the beginning, the idea is convining people all kinds of people and become an aspiration rather to go vegan by telling the benefit it brings to our than over proud their lifestyle. body. At the same time, a problem was found out is eating meat is orginally not a issue that worth There are many options to visualize the story to be critized unlike drug, cigarette, thief, or even such as graphic novel, comic, interacting comic, but murder. Additionally,human being basically also need animation is the best option because a it’s intersting meat which is a demand from a long time ago since for any age which easy to understand and sharing. primitive age which hunting animal was a normal There is a lots of short clip in the internet that work thing in society. So if I try to convince to go vegan, successfully in sending messages. People tends to I will indirectly hurt their feeling by judging them remember images longer than words. The moving like a criminal. Then the effect will be opposite to images is the most eye-catching compare to other expectation just like most of vegan commercial in the media. 7
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1.2. A Bullet Point script There are three versions of the script. They have similar plot but different characters, situations, motives to be fit with animation video’s time limit.
1st script Part 1
• A farmer family
• parents said that those animal are come from
• Raising a baby pig for sell
old generation passing through
• The closet member to the pig is a son • After 3 months, a pig was big enough for sell
• This job was scared at the beginning, but it
• A boy was so choke up because he didn’t
money and sustainable than farming
want to let a pig go
• He thought that he cannot convince their
• The memories between the boy and the pig
parents to stop this job. He decided to do alone
particularly appear in his mind
by openning a vegan restaurant and hope that it
• The appearance look like an old flim but with a good quality
Part 2
can change people eating habit in his community
Part 3 • At the beginning, the business was not
• There was a time they played happily together
successfully. There were just a few customers
• A pig also sticked to the boy as a friend
came.
• When a pig got hurted, a boy most of times
• He had to planted plants by his own ground
to took care of him
to save money, and ran a restaurant at the same
• When a boy were sad, a pig also stayed by his
time. So he got exhausted.
side to warm up him
• Parents and friends advised him to gave up
• The day a pig gone was the most painful day
being vegan because doctor said that he hadn’t
for him that change completely
consumed enough nutridient
• He realized all of livestock and poultry have
• He almost argeed with that but his old friend
been suffered the same destiny
suddenly appeared in front of him to motivated
• He wanted to make a change but he couldn’t
him
do this alone
• He decided to continue being vegan. He asked
• He started to notice his daily meal
doctor carefully what nutridients he missed and
• He have been told that only meat can demand
he will find plant sources to add up.
enough energy to the body, but why monks and
• Just two days, the boy was back to normal
cows, elephants, all of herbivore are so strong
and continue to run the restaurant.
when they only eat plants
• His parents and neighbours after seeing the
• He love the taste of meat but at the same
result. They started to support the boy and the
time he don’t like the way making it
restaurant become more popular.
• He asked his parents that why his family chose this job
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got normal by a few days. Beside, it earn more
Design research Object
2nd script • A young men who went to work in the big
• On the next day, this time he learnt some
city and living in a small motel by himself
vegan recipes and try them for a first time.
• He was cooking for lunch include in soup,
• He felt so light, awake. After cleaning up
braised meat, stir-fried vegetable • He couldn’t wait to enjoy these delicous
table, he ran without sweat, faster than before.
system. There are few parts still being stucked
• But he got exhausted after that. • Then a board came out from nowhere. It showed the level of vegan included in: Pollopescatarian, lacto-ovo vegetarian, and vegan.
in it.
• There are nutrient that have to be add-up
• Finished the lunch, he felt sleepy, but he had
included in: vitamin B12, vitamin D, Omega 3,
to cleaned up the table and smelly garbage.
Zinc, and Iron.
• Then he went outside to run. He saw gymers
• Then there are sets of dishes of each vegan
came out from a gym and entered vegan
level have been showed in turn.
restaurant. The inspiration inside him was
• Finally, he took note and tried to cooked a
stronger.
new vegan recipes with addition vegan nutrition
• In the past, his favorite ultrarunner was Scott
sources.
jurek, a winner of the Western States 100-Mile
• He went out to ran with others two friends.
Endurance Run who is vegan. And he also
• Whatever diet you choose, must be make you
appeared in The Game Changers.
happy and healthy. STAY HEALTHY!
dishes. He loves eating so much. • The food went in his body through digest
3rd script • A young men who went to work in the big city and living in a small motel by himself
• A little blue mascot looked like a pan was born come from his anxiousness.
• He was cooking for lunch include in soup,
• Then a board came out from nowhere. It
braised meat, stir-fried vegetable. • He couldn’t wait to enjoy these delicous
showed the level of vegan included in: Pollo-
dishes. He loves eating so much.
• There are nutrient that have to be add-up
• The food went in his body through digest
included in: vitamin B12, vitamin D, Omega 3, Zinc,
system. There are few parts still being stucked in it. • Finished the lunch, he felt sleepy. • Suddenly, his elder friend called to invite him to run tonight. Both were hanging poster Go Vegan, but truly he stopped.
pescatarian, lacto-ovo vegetarian, and vegan.
and Iron. • The Blue Pan Mascot cooked for him a new vegan recipes with addition vegan nutrition sources. • The time had come, he went out to ran with others two friends. • Eat Healthy with Happiness! 9
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2. REFERENCE LIBARY
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2.1 Environment The story which is processing in this project is following the third script. The scene mostly happen in the kitchen which is built inside a motel room located in a big city. It is also a place where the main character lived. He lived alone because he left his hometown and moved to city for work. The images for reference show corners of the kitchens and motel rooms in Ho Chi Minh city.
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In the last scene, all characters ran on the street in night. The street is in a city, bustle, modern, and clean.
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2.2 Characters Main character The concept of design a main character is telling that he represent to good health. So his look must be sporty, fit, friendly, neat. Then he is added the apron to show he is a good cook and to make him relate to the story. By that, the character would be unique and memorable.
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Jogging is chose to be the sport in this story. It is one of the sport that require a high endurance but economical, flexible location and every age and gender can do together. It also one of the sport that popular for office worker in Vietnam.
A T-shirt and long pants is one of the common set of outfits for runners. Besides, the character have to wear apron too which is almost cover a whole front body. This set made character looks comfortable but more discreet than wearing a short pants.
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The old male The idea of this character is to express that how vegan positively effect. It help human body reduce wasted substance and give us strength as well as endurance. One of the reason asian elder people look so calm and happy is vegetable make up the majority in their meal. The design of the character include bald, big belly, belly body, pollo collar t-shirt and short pants and happy. He is one of main character’s partner who jogging with.
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The lady She also one of main character’s jogging partner. Her appearance support the idea that vegan are for everyone. She is confident, independent, self-discipline, complex, active and generous. Ponytail, sport bra and tight pants are enough to describe those characteristics.
The mascot There are many version of before this include in a book, a cat, a dog, a frog, an alien. However a hot pot pan is the most suitable for the mascot. The reason is it played the role that present the information of vegan nutrition to support main character and cook sample vegan meal for him. This ability just like the hot pot pan figure which can contain any of foods and make a delicous dish. Beside, it is easy to draw and relate to the story.
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2.3 Effect references The style that be chosen for visualizing this project bring a cheerful feeling, fresh, soft to illustrate characters, environment, design as well as foods.
(from left to right) • Illustration with noise texture - Maria Limontova • Sample of grainy texture vector tutorial - vectips.com • Soup recipe illustration - Park, KyungYeon • Home taste - ChiuRoad Studio • Gratin watercolor painting - Kana Hata • Hotel foods illustration - Park, KyungYeon • Cartoon Kitchen Background for Untitled Project - Mustafa Gndem
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In animation video, the art line drawing style help saving times for producting but still can transmit completely the plot. Some sample art illustrations tatooine girl
(from left to right) • Mickey Mouse Steam Wile - Disney Cartoons • Winsor McCay Gertie the Dinosaur Animation Drawing Original Art (1914) Winsor McCay • Single Father Reading Book Daughter Lying in Bed stock vector • Cartoon Line Drawing HD Stock Images
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3. DESIGNS
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3.1 Characters iterations Main character
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The Lady
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The Mascot
The Old Male
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3.2 Characters line-up
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3.3 Characters expression sheet Main character
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The Old Male
The Mascot
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3.4 Location maps The main character’s motel room is design in a small area with full facilities for one man living.
He lived in Ho Chi Minh city for work. So he like to enjoy the taste of foods in here.
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3.5 Environment First the kitchen was painted with full color for identify cleanly how the room look like. Then colors is reduced to make it simple for doing animation.
Kitchen version 1 full color
Kitchen version 2 Primary color
Kitchen version 3 line art drawing
The abstract background where the mascot presents the information of vegan nutrition.
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4. PRODUCTION
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4.1 Storyboard
First half part
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Later half part
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4.2 Animatic Video link: https://drive.google.com/drive/folders/14LDwo1fWG6eqy3hzseWGJjTFCz_SgBxR?usp=sharing
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4.3 Keyframe breakdown
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4.4 Colouring
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4.5 Compositing
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