plastic(less) planet A human-centric approach to sustainability 1
creating a partnership to inspire change Both Kinneir Dufort and 3Keel believe in designing a better world. So much so that we’ve joined forces to create a partnership that combines user-centered pack and product development, with sustainability know-how and metrics to offer something unique. Our combined knowledge ensures deep understanding of the environmental and design challenges facing businesses. By blending creative and technical excellence with sustainability rigour, our partnership will bring clarity at the front end of innovation, to progress towards designing and developing market ready solutions. We have defined and evolved joint approaches to guide clients towards a plastic(less) planet, with practical steps to deliver this. To hear more, please get in touch with me, merle.hall@kinneirdufort.com
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User-centered innovation and product development bringing together creative and
A sustainability consultancy, applying lifecycle thinking and environmental metrics to
technical expertise.
enable decision-making.
Inspiring change to deliver tangible results
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contributors
Kelly O’Connor
Craig Wightman
Trevor Brinkman
Merle Hall
GRAPHIC DESIGNER
INNOVATION CONSULTANT
Alex Hetherington
3KEEL SNR CONSULTANT
Clare Gosling
EVENTS & COMMS
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CDO
CEO
Ian Binder
HEAD OF INDUSTRIAL
Will Schreiber
3KEEL PARTNER
Simon Miller
3KEEL MANAGING PARTNER
Kelly Dawson
HEAD OF STRATEGY
Kerry Briggs
HEAD OF MEDICAL
Elena Massucco
HEAD OF CONSUMER
Perspectives on Plastics 3 Perspectives
Hear views from our Heads of Medical, Industrial & Consumer Sectors on the sustainability challenge.
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Getting You Started Methods/Approach
An overview on how to tackle such a big challenge.
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Using Lifecycle Thinking Methods What is Lifecycle Thinking and how is it beneficial?
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Tackling Ocean Plastics
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Sustainable Behaviour Change Our Actions
CONTENTS
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Kinneir Dufort (KD) & the 3Keel team share the actions they have been taking to change behaviours.
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Is Plastic the Problem? Thinking Creatively How to think more innovatively on approaching the plastic problem.
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Plastic(less) Planet Review Five approaches to tackling the plastics problem and consider what their role could be in our future plastic(less) world.
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Sustainability at KD
Methods
10 things we’re doing
What can businesses and consumers do to help tackle the problem of ocean plastics?
What we’re doing at KD to enhance sustainability in the workplace.
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on Hear views from our Heads of Medical, Industrial & Consumer Sectors on the sustainability challenge
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Elena Massucco Head of Consumer
Ian Binder Head of Industrial
Kerry Briggs Head of Medical
The brand challenge
The challenge of connected device lifecycles
Challenging sustainability in medical device development
The brand challenge As Kermit the Frog lamented, “it’s not easy being green.” Sustainability has been high on the agenda of the packaging industry for many years but has become even more important recently as consumers think about the whole life cycle, rather than focusing only on the use of plastic as a material. In the sustainability programs we have developed, we engage with users to really understand how aware they are of their aspirations to reuse, reduce and recycle. The findings are really encouraging; people seem ready for action and they want product ecosystems that supports change in behaviours.
So how can brands drive meaningful behavioural change for long term impact? Explore how we can incentivise consumers to be more sustainable Coca-Cola has recently incentivised recycling through reverse vending machines – offering discounts in exchange for plastic bottles, with a trial currently running in several locations around the UK. We are now exploring with our clients how brands can look to offer incentives that not only motivate consumers to change behaviour, but also actively encourage brand loyalty and affiliation.
Look to collaboration to drive change
Encourage consumers to aspire to new behaviours We all see that plastic straws are a thing of the past and no one will now use one without the accompanying guilt levels. Likewise, using disposable shopping bags and coffee cups feels uncomfortable for many and instead, we are looking for items we can proudly re-use to demonstrate to others a commitment to being more sustainable.
Rivals such as McDonald’s and Starbucks have teamed up to build a fully recyclable, compostable cup of the future which may include a lid and straw too. The move is part of an ambition to collaborate in innovation and use their collective scale to shift the market. In this instance, it is vital to consider how your brand can define a clear and ownable space alongside any collaboration, to ensure your brand message is not diluted and differentiation is clear.
Elena Massucco Head of Consumer
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Ian Binder Head of Industrial
The challenge of connected device lifecycles We are seeing businesses strive to move as much data as possible into digital format, which means the need for connected devices, particularly in the Industrial space, has grown massively. Connected devices are used for monitoring, tracking, diagnostics, alerting, logistics, safety and much more.
Why is sustainability proving a challenge for connected devices? Historically ‘end of life’ has not been high on the list of the product development process, focus instead is on user experience and technical performance. However, there is always a need to comply with WEEE (waste electrical and electronics equipment), RoHS (restriction of hazardous substances) and REACH (registration, evaluation, authorisation & restriction of chemicals). These and other directives have dramatically changed this landscape for the better when it comes to developing more sustainable connected devices.
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What do we need to consider in encouraging more sustainable solutions? Cradle to grave The product development process now needs to go beyond manufacture and look at development from cradle to grave, with greater emphasis on repair, refurbishment, repurpose as well as ease of recycling.
Advanced battery technology The key to improving recycling of such devices, goes beyond thinking solely about plastics and drives a real need to improve recycling of PCB’s and batteries too. Innovation in PCB materials like printable biodegradable formats, will be game changing.
Thinking business models Companies that are making breakthroughs and hitting the headlines, are the ones that are going beyond the minimal regulatory requirements for device development. They are rethinking their whole business model and supply chain.
Plan backwards When thinking about the effectiveness of new developments it is vital to look through the sustainability lens and it may be helpful to plan backwards; starting with the end of life scenario and then exploring what needs to be done to make this as effective as possible.
Challenging sustainability in medical device Start early development The road to developing a new medical device is long and complex with designers and manufacturers considering conflicting requirements from regulations to cost and technical challenges. Sustainability has not been a focus to date due to challenges around risk mitigation, safety, efficacy, sterility and the convenience of single use devices.
How can the medical sector focus on and tackle sustainability? Over the counter A low risk, quick-win focus area is OTC (Over The Counter) products where we can concentrate on packaging and creating more sustainable, and potentially more cost effective solutions.
If there is a desire from device and drug manufactures to drive change and consider sustainability then thought from the very early stages of development is key, allowing consideration of materials and product lifecycle from the outset.
Consider components As more advanced technology is applied to devices, recycling becomes harder. Simple devices can now include electronics components and batteries and whilst this can add to performance of a product, it should be considered from a usability standpoint and also a sustainability point of view.
Environment of use Consider the environment where products are used; e.g. research shows a high percentage of products disposed of within a ‘sharps’ bucket (that should be used for the disposal of items such as scalpels), are in error. If ‘sharps’ cannot be disposed of correctly, it is highly unlikely devices will be recycled appropriately.
Kerry Briggs Head of Medical
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If you would like to hear seminars from our experts on topics relevant to your business, please get in touch with our Head of Marketing, Vicky Walker.
vicky.walker@kinneirdufort.com
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Getting you started Towards a plastic(less) planet Sustainability is an overwhelming challenge and it can be tough to know where to start. We’ve created three different types of challenge areas that focus on exploring the opportunity. They bring clarity at the front end of innovation and enable progression towards a market ready solution. We use Design Thinking Sprints that enable the challenge to be broken down into practical and manageable steps, to enable agility and speed.
Kelly Dawson 11 11
Explore the opportunity What’s possible?
Discover & Define
O)
(
C
E C R E AT
Three types of challenges to discover, define and frame what’s possible
1. RETHINK
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2. reuse/recycle
Alternative materials
New behaviours & business models
How might we consider alternatives to plastic, whilst still delivering a compelling brand experience?
How might we explore new systems and business models, to move away from single use plastics?
We investigate what’s out there, in and out of category and hunt for new technology and materials. We build ideas collaboratively with you to envisage what’s possible and get real quickly with stimulus.
We generate early hypotheses on potential barriers to changing behaviour. We inspire change with future potential scenarios and synthesize into clear directions. Co-creation brings ideas to life and are evolved and refined for you to take back into the business to enable decisions on next steps.
DEFINE
From broad...
ALUATE EV
COVER DIS
Gain early insight What are consumers’ perspectives?
Design & Develop
Envisage the potential What does a new proposition really look & feel like?
Learn & Evaluate
...to focused
3. REIMAGINE New product How might we reimagine the total product format to create a sustainability game-changer in the category? We explore and immerse into a wide range of formats in and out of category for inspiration. We define the potential to elevate an experience and generate ideas for the most promising touchpoints. We cocreate to explore, learn and play with believable demonstration models. Routes demonstrating potential are evolved and refined into believable products and packs.
If you’d like to talk further about how to get started with a sustainability challenge, get in touch with Kelly Dawson, Head of Strategy.
kelly.dawson@kinneirdufort.com
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USING
LIFECYCLE
Thinking
Life Cycle Assessment (LCA) is a technique used to measure environmental impacts of all sorts of products, including foodstuffs, electrical devices, building components and packaging materials. It works by effectively creating a catalogue of everything that goes into - and comes out of - the system to make a product. This cataloguing applies across the entire product ‘life-cycle’, often described as from cradle to grave, which means every stage from extraction of raw materials, through manufacturing, transport, retail, consumer use, and eventual recycling or disposal. The list of inputs and outputs are then translated into environmental impacts including climate change, human & water toxicity, acidification, particulates (air quality), resource depletion and many more.
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LCAs have been performed and published for all manner of products. When performed correctly, LCA results can be used: for comparing similar products to assess relative environmental performance; to identify hot spots within a supply chain to focus reduction efforts; to gain insights into environmental performance at the early stages of product design; and to inform policy makers (particularly popular in Europe).
LCA in practice As useful as it is, LCA is not without its issues. There are the operational challenges associated with getting access to the necessary data to enable comparisons, and the sheer analyst time it can take (six figure project values are not unheard of!) but perhaps more fundamental, is the reliance on system
modelling, leading to a dependence on analyst judgement and underlying assumptions. As an example, I have been closely following the public reaction to plastic packaging, and the market response. Given the alternative materials available for food packaging such as cardboard (e.g. for fruit punnets), aluminium cans and glass bottles, LCA would appear the perfect tool to measure environmental performance and identify the best format. From a brief Google search however, it is easy to find three LCA studies for beverage containers which each find in favour of plastic, glass and aluminium - so it’s always worth reading the small print and who commissioned the research!
Lifecycle thinking The good news is that many of the advantages of LCA can be accessed using quicker, simplified approaches if you know what to look out for. The fundamental concepts of LCA can be translated as a way of thinking, rather than a heavyweight, fully documented analysis. Loosely termed ‘lifecycle thinking’, this more informal approach can be used to inform discussions, for brainstorming, and quick options appraisal. The essential requirements include:
Each of these elements guides the discussion, focusing attention on what matters and ensuring there aren’t important activities that are overlooked when considering design changes. And from this solid foundation, it is straightforward to upgrade the insights into a streamlined LCA that adds data to populate the lifecycle framework.
Making it work for design There is a widely cited statistic that 80% of environmental impacts are determined at the design stage, so having the ability to determine these impacts to inform decision making is vital. However, full blown LCAs require enormous depth and rigour, and can be very time consuming and costly to perform - attributes that are not necessarily helpful in the early stages of design.
Alex Hetherington
3KEEL SNR CONSULTANT
Clear unit of study: what is the function of the product in question?
Agree impact categories: which environmental issues matter (most)?
Define system boundaries: where does product system start and end?
Map out product lifecycle: what are the core inputs and outputs?
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Simon Miller
3KEEL MANAGING PARTNER
Tackling
Ocean
Plastics With around 8 million tonnes of plastic leaking into the oceans globally, concern over plastic products and packaging is no longer coming from a niche customer segment - retailers and brands are under pressure to act. The public outcry over ocean plastics has been unheralded, with
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many commentators citing the effect of David Attenborough’s Blue Planet II for visibly demonstrating the scale, impact and ugliness of the issue. Here is a pervasive, visible problem which connects directly with consumers each time they do their grocery shopping.
But plastics production is set to double in the next 20 years, and quadruple by 2050, so customer expectations are at odds with the sector’s growth forecast. How to square the circle of consumer concerns with the continued expansion in plastic production?
Missing the point Many businesses want to act, to minimise the risk of their products contributing to the problem of ocean plastics. For many years, environmental concerns have been factored in by running comparative ‘life cycle assessments’ (LCAs) that weigh up one material or design option against another, and review the results for a range of environmental impacts. However, whilst there are LCA impact categories that cover marine toxicity, plastics - whether present as bottles, films, beads, or microplastics - are not accounted for. So, the very consequence consumers are most engaged about, is missing from the most common environmental analysis tool used by manufacturers.
Complete product journey If ocean plastics are a priority, fully understand the risks your product presents. This means detailed knowledge of how it is used; where and how it may be disposed of; and if it does end up in the sea, how will it degrade? For most brand owners, the end of life of their products is outside of direct control, both in terms of where customers are located and because of the waste management infrastructure upon which they rely. Therefore to be effective requires concerted action at both ends of the product journey.
A ction Poin ts
1. Take a balanced approach
Plastics are a wonder-material, and highly effective in a variety of applications. There are many alternative materials for different applications, but these substitutes need to be assessed carefully as ‘burden shifting’ can occur such as deforestation to grow bio-based materials, or significantly higher carbon footprints. A balanced approach combines careful design for end-of-life, along with assessment of impacts occurring across the entire lifecycle.
2. Follow the waste hierarchy
“Reduce, reuse and recycle” still applies to reduce the ocean plastic risk and other impacts…less plastic, reusable business models and striving for recycled materials and recyclability at end of life.
3. Support the waste management industry
Businesses can’t go it alone. All manufacturers rely on the national (and sometime international) waste management infrastructure. Market leaders are engaged deeply, working with local government and waste managers to optimise the system and inform their investment strategy. For example, one simple step is to help close the loop by specifying and committing to recycled content, to create demand in the local network, and shore up the price of recyclate and economics of collection.
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Russell Beard
Head of Design As a family we will always look at air miles and avoid buying food and goods from too far afield if we can avoid it. The whole family take great pride in ‘outing’ other members of the family if anyone lazily throws something in the shopping trolley that could have been bought closer to home.
Sustainable
Behaviour Kelly O’Connor
Graphic Designer
I switched our energy provider to Bulb who supply 100% renewable energy sourced from solar farms.
Change
Will Schreiber 3KEEL Partner
For many of us in the UK, the message is that plastic films ‘can’t be recycled’. Gather them up and drop them at the nearest supermarket recycling - ideally getting there by bike or electric car!
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Mary McNulty
Human Resources I now adjust my behaviour daily – I feel guilty every time I unnecessarily buy plastic! I bring a tote bag with me wherever I go to save on buying a bag for life. I use a glass bottle to take to the gym and actively avoid using plastic straws, cups and cutlery.
Simon Miller
3KEEL Managing Partner As an outdoors enthusiast, the array of superperforming synthetic fibres available present items for every occasion. But, when washed they release microfibres that get from water treatment back into the rivers. I’ve switched to natural fibres like merino wool for inner layers and wash synthetic outers less frequently.
s e c n e i r e p x E r Ou Alex Waldron
Design Engineer There is a supermarket near my house called Zero Green, where almost all fruit and veg use no packaging at all; I also avoid plastic wrapped sandwiches since someone told me ‘they taste of disappointment’ which I can’t get out of my head whenever I have one!
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Is
Kelly Dawson
Plastic the
Problem? Plastics can reasonably claim to be one of the most significant materials of the last 100 years. Plastics surround us in our daily lives, in the form of durable products, toys, clothing, and, most ubiquitously, packaging. However, we’re falling out of love with this most versatile of materials. Almost every day in the UK there is a news headline highlighting the impact that plastic packaging waste is having on our planet. We are seeing the opening skirmishes in a full-scale war on single use plastics. Some are attributing this drive for change to the BBC wildlife series, Blue Planet II, which brought us face-to-face with the impact that discarded plastics are having on marine life and on our shorelines. It has since been a topic of both conversation and action for consumers, corporations and governments worldwide.
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So why has this become such an urgent problem? One key reason is that we’ve become a convenience driven culture, where on-the-go consumption has increased significantly. We’ve become accustomed to supermarkets delivering us fresh food as we expect it, which calls on more plastic use than we’d like. Recently, our efforts in recycling have been challenged, with a ban
by China on imported plastic waste. There is a packaging pile up, so alternatives to mass recycling have become imperative for governments and industry. Nevertheless, a headlong rush to eliminate plastic packaging is neither practical nor sensible for everything. At KD, we’ve considered how businesses could respond to this growing pressure to improve sustainability, before eliminating plastic completely from supply chains.
Sustainable Behaviour Change Consider how you might encourage or incentivise consumers to change their behaviour; closing the loop and reducing the amount of plastic being used or avoiding or reducing the need to even recycle.
Reuse New keeper - refill systems could dramatically reduce the volume in everyday plastic. Increasingly the beverage and household care categories are offering concentrate alternatives, which creates an ideal opportunity to link this to such a model. Take for example ‘You – Naturally Powerful’, who offer a mini concentrate pod of cleaning fluid that is diluted with water in a spray bottle to retain and reuse. It would be challenging to land without plastic, but it uses significantly less over the product lifetime. Coffee shops are increasingly incentivising the use of reusable coffee cups. In January, Pret A Manger doubled the incentive from 25 to 50 pence. More than 85,000 drinks are now served in reusable cups every week, with an estimated four million cups avoiding landfill this year.
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Repurpose Breathing a second life into empty packaging could reduce the rapid rate in which we discard plastic. Extending use from minutes to months could create a dramatic improvement. Perhaps we might take influence from other nations, where there is a thrifty attitude towards materials, such as in Asia. Plastic containers are highly valued in households, where for example a large water bottle might become repurposed into a cleaning vessel. Think through how adding second life value to packaging might enhance your product, as well as reducing waste. At KD we partnered with South Korean food giant Chung Jung One, to design ways that new life could be introduced into their packaging range once the food product had finished. This example here encourages consumers to repurpose empty tubs into herb containers.
Chung Jung One Herb Containers
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Recycle Consistency of material types helps consolidate circular recycling chains. Unique plastic types may provide benefits, but may make recycling less feasible, or contaminate established recycling streams. Seek to ensure that your packaging is fully recyclable and consider how to encourage consumers to actively recycle. KD designed the Coca-Cola ‘Twist’ PET water bottle range to communicate to consumers the need to ‘twist’ and consequently recycle, using ultralightweight qualities to an advantage and taking up less space in recycling bins.
© LEGO
Alternative Material Many businesses are considering whether to introduce new materials into products or packaging. But beware, this may ‘move’ the problem around. Lego’s initiative to use a bioplastic made from sugarcane eliminates the needs for an oil-based plastic, yet the water and energy and agriculture required to supply a large volume of material could create a large impact on the planet if widely applied. LUSH have long been pioneers of packaging -free products and recently opened their first packaging-free ‘Naked’ store in Milan. This coincides with a new product launch of Atmosphere Shower Gel Pods that are contained using seaweed, avoiding the need to use plastic and instead using a recycled carton box. However, be mindful that this requires a change in consumer behaviour as they now need to re-think how they will store this product when showering…no one wants soggy cardboard floating around the shower!
So, is plastic the problem? With a pull from consumers to reduce their consumption and use of plastic, we are set to see a new wave of innovation, enabling businesses to do the right thing. We must acknowledge that there is a beauty and benefit to plastic, with its durability and longevity being beneficial in many instances; conversely, therein lies the challenge if it reaches the oceans or landfill. At KD we are looking at new ways of connecting markets, consumers and resources. With so many businesses operating on a linear model, the challenge ahead will be for innovation to be focusing on product and system design, in the drive towards closing the loop. Now more than ever, it is time to think more creatively and innovatively on how we can make the changes that are needed. If you have a sustainability challenge and want to think about this in new ways, get in touch with kelly.dawson@kinneirdufort.com
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Trevor Brinkman
planet Plastic is an incredible material that has catalysed progress in every facet of life it has touched, but it’s clear that we have an unhealthy addiction to it which we need to conquer. Looking around supermarkets there are countless examples where plastic is being used irresponsibly. The shrink wrapping of coconuts was the latest example to galvanize a wave of push back from consumers here in Bristol, showing that there is a real demand from consumers for an end to the linear flow of single use plastics. The UK government’s announcement of a consultation on a deposit return scheme (DRS) system earlier this year is a signal of their intent to tackle the issue at a legislative level, but for this complex issue to be cracked it will need engagement at multiple levels. Here we look at five very different approaches to tackling the plastics problem and consider what their role could be in our future plastic(less) world.
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Š BostonTeaParty
No excuse for single use Wanting to tackle the issue of plastic waste head on, South West UK based coffee chain, Boston Tea Party took the bold step of banning single use plastic cups in June 2018. If you order a coffee to go from one of their 22 cafes you have the option of bringing your own vessel, buying a cup or renting a BTP loaner. Not only has this initiative saved over 33,000 single use coffee cups going to landfill between June and August but it has also had the unexpected effect of reducing employee turnover to an all
time low. One of the key steps to success was making sure that every team member knew why the business was taking the decision to stop using single use cups and ensuring they could convey this message to their customers. As one of the first to take the plunge and stop using single use coffee cups BTP are now very much at the forefront of this movement, this has positioned them as thought leaders in the industry and puts the pressure on others to catch up.
Overcoming environmental challenges by creating new material opportunities
Š VivoBareFoot
Algal blooms are generally perceived to be detrimental to the ecosystems they grow in and while climate change and our ever-increasing use of fertilisers means they are occurring on a more frequent basis one potential use for this fast growing nuisance is as a bioplastic feedstock. The Vivobarefoot Ultra 3 shoe is the first to use BLOOM foam derived from algal biomass. The foam is a perfect replacement for EVA and could have many applications in the footwear industry and beyond. Not only does the use
of algal bioplastic reduce our reliance on petroleum it also leaves the ecosystems where the algae is harvested from cleaner and healthier. While there is still work to be done on how to recycle these foams the algae derived plastics do have the advantage over other bioplastics in that they do not compete with food production while still contributing to carbon sequestration and have smaller ecological footprints.
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Rivals in business, partners for change Starbucks and McDonalds account for the distribution of 4% of the 600 billion single use cups used annually which is why it’s so exciting to see that they have teamed up in a bid to introduce a fully recyclable, compostable cup by 2021. The coming together of these two giants of food service is particularly important because of the scale they operate at and the influence they have on suppliers that operate in the entire cup life cycle. The issue today isn’t so much that the cups aren’t recyclable it’s that the infrastructure doesn’t exist to do this profitably. If the collective influence of this new alliance could be harnessed to build a unified system that is adopted globally and produces a consistent supply of material for which there is a demand we could be a giant step closer to retiring our landfills.
Back to building blocks The vast ma jority of our plastic recycling is done mechanically, the mixed waste is sorted, shredded and washed before being pelletised. This process leaves many opportunities for contamination and degradation and often means that the resulting plastic is unsuitable for food use. The emerging technology of chemical recycling might offer a commercial solution to this downcycling by breaking plastic down to their constituent monomers. These monomers can then be used in the production of new contamination free plastics with no material degradation. Small scale trials of competing technologies are currently being run by various consortiums such as DEMETO who are working with the Swiss start up gr3n on breaking down PET to ethylene glycol and terephthalic acid with the help of microwave radiation and if successful could take a big step toward reducing our reliance on virgin plastics.
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Changing our ways Making and breaking habits is hard, once we have a set routine it can feel very uncomfortable to make a change, but if we’re going to take a step toward a more circular plastic economy a key part of that is how we act as consumers. The success of the single use plastic bag charge introduced in the UK which reduced consumption by 83% is proof that a small nudge can be effective at challenging entrenched behaviours. It’s interesting to consider that a 5p plastic bag charge had such a large effect but that initiatives of a discount on your coffee if you bring your own cup has had limited success when the big chains trialled it. The University of Winchester turned this on its head by reducing the cost of all hot drinks by 25p and introducing a 25p penalty for not using your own cup. No actual change to the price of the drinks that were being offered but a change in how they were perceived, the net result? 34,000 less cups used in the first year and reusable cups now being used for around a third of hot drinks.
Š DEMETO
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10 at Sustainability is being talked about everywhere... but how can we all work together to achieve genuine impact? We are discussing and creating tangible solutions to the sustainability challenge for our clients, so it’s equally as important that we prioritise that within our own business.
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Clare Gosling
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Tackling the challange holistically Acknowledging that sustainability encompasses environmental and social actions, so we ensure we not only look after our planet, but our community and team.
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Perspective talks
We take our thinking about a range of topics on the road, speaking to our clients about their challenges, thinking about the circular economy and use of materials. If interested, get in touch with Kelly Dawson at: kelly.dawson@kinneirdufort.com
FOUR
Care about catering
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We are taking a stand to stop using caterers who use unnecessary plastic packaging when delivering food for meetings. We’ve already switched to some fantastic local suppliers who share our values and will keep on searching to find more.
No single-use plastic An ambitious yet realistic target we’ve set ourselves for the end of 2018. Simple changes such as swapping plastic cups for glasses in our reception and in meetings.
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FIVE SIX
Let’s not forget to recycle An obvious necessity, but one which many of us still struggle to do correctly. At KD, we recycle much more waste than gets sent to landfill. We’ve also created a document showing exactly what can be recycled, where our recycling goes, and what different local councils do with your recycling at home.
Better building and operations We’re undertaking an internal audit to see where we can make changes to reduce our carbon footprint, everything from changing energy suppliers to buying energy efficient equipment to swapping our diesels for hybrid company cars.
SEVEN
Training Through our partnership with 3Keel, we are exploring ways to help educate our team further, through KD Lunch & Learn events, snippets in e-newsletters, and bespoke training.
EIGHT Engage our team Earlier this year, we sent out a sustainability survey, which found that 95% of the team felt sustainability was personally important to them; 78% wanted to learn more about it and how it can support our business offer; and 44% wanted to actively get involved with achieving our strategic aims. We continue to keep the team informed and engaged, allowing those with a passion for this to really make a difference, both inside and outside of the KD walls.
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NINE Not a tick box
It’s important to us that we start creating meaningful change as responsible, global citizens. We know that this starts with incremental quick wins as well as big ideas.
TEN
Keep to our word We have an ambitious five-year plan. This means we have clear, accountable targets which are reviewed quarterly.
What’s your Perspective? We’d love to hear what your business is doing to make the world a better place. Get in touch to share your initiatives: clare.gosling@kinneirdufort.com Alternatively, if your business is looking to tackle this at a broader level and to see how KD and 3Keel can help you contact: kelly.dawson@kinneirdufort.com
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Dates in our diary...
Web Summit Lisbon 2nd October
Described as “The best tech conference on the planet” by Forbes, Web Summit connects the technology community with all industries, both old and new, and has grown to become the largest tech conference in the world. We’ll be attending, joining over 70,000 attendees and 1,200 speakers to be inspired by an array of industry leading experts. https://websummit.com/
Kerning The Gap: The Conversation 9th October
Where have all the women gone? Kerning The Gap is a collective of like-minded people who want to see more women in creative and design leadership roles. KD is enabling Kerning The Gap to roll out the initiative across the regions in the UK, starting with Bristol. This event will include a discussion with an expert panel: Nat Maher (founder of Kerning the Gap), Merle Hall, Craig Wightman, Chris Thurling (Executive Chairman at Armadilllo; Chair at Bristol Media) and Fiz Yazdi (Managing Director, CXPartners). https://.kinneirdufort.com/news/kerning-gap-conversation-9th-octobersouth-west-event
Bath Digital Festival 23rd-26th October Join us at this week-long festival to celebrate all things digital! KD’s Merle Hall and Craig Wightman host a panel alongside Simon Miller from 3Keel, our new sustainability partner, on using technology to design a more sustainable world. Furthermore, Head of Electronics & Software, James Holmes, will explore the types of interactions we’ll be having with products in the future. https://bathdigitalfestival.co.uk/
Global Innovation Forum 14th-15th November
Merle Hall will be returning to the Global Innovation Forum on 14th November to share her interactive thoughts around some of the challenges the changing landscape presents. The Forum brings innovators, inventors and entrepreneurs together to discuss the latest trends. https://giflondon.com/ If you no longer wish to receive our FOCUS publication or would prefer to receive future editions via email, please write or email us and let us know:
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hello@kinneirdufort.com 0117 901 4000
Marketing Team, Kinneir Dufort Design Ltd, 5 Host Street, Bristol, BS1 5BU marketing@kinneirdufort.com