!
nice to meet you
This portfolio serves as a snapshot of my recent work and a small depiction of my personality. I’m looking for the opportunity to learn, grow and prosper with your company, while having fun and eliciting creative work.
Š Copyright Jacri Stubbs 2012
is Jacri Stubbs
Photographer
Creative Thinker Entrepreneur
Strategic Thinker
ner
Logo Desig
telligence Competitive In Analyst
inator
Volunteer Coord
Social Media Blogger
I’m a rising marketing maven specializing in client management and marketing communications. I’m currently anxious in learning more about WPP, and becoming an integral part of its company structure.
so hire me! 3
my achievements ............ Page 5 background education ............ Page 6 work experience ....... Page 7 smith & nephew: project outlook .......... Page 8 raymond james financial: project outlook .......... Page 11 brand awareness campaign .......... Page 15 integrated marketing campaign ............ Page 19 branding .......... Page 21 professional selling .......... Page 23 market research .......... Page 25 logo design ........ Page 27 business card design .......... Page 29 modeling: print works ........Page 31 what do people say about me? ........ Page 36 4
School
Awards
my
Wachovia Endowed Scholarship Recipient Baron Collier Scholarship Recipient USF College of Business Dean’s List USF History of Achievement Award USF Director’s Award Florida Medallion Scholar 3rd Place in USF’s Business Case Competition USF College of Business Student Profile of the Month USF Foundation in Communication Scholarship Highlight USF’s College of Business Scholarship Keynote Speaker
09/2010 - 05/2012 09/2010 - 05/2012 12/20009 - 05/2012 09/2010 - 05/2012 09/2010 - 05/2012 09/2010 - 05/2012 10/2011 05/2011 04/2011 09/2010
Affiliations
Raymond James Financial Volunteer Committee, Coordinator/Volunteer Beta Gamma Sigma International Honor Society, Member R.I.S.E. Mentor Program, Mentor USF Student Government, Senator USF Corporate Mentor Program, Mentee (ChappellRoberts advertising)
what do
i
say about myself
I am an ambitious individual with a zest for creative aspects in life and people. I strive to offer abstract, professional and reliable qualities with drive and commitment to every task. I am relentless in my work ethic and am a dedicated team player with a proven track record of delivering high-quality output within strict time restraints. 5
background
May 2012
University of South Florida (USF)
Internship
Bachelor’s of Arts in Business Administration Magna Cum Laude Major: Marketing Language: Basic proficiency of Spanish
3.81
09/2011-12/2012 Raymond James Financial (Corporate Marketing Intern) St. Petersburg, FL t )FMQFE CVJME NBSLFUJOH QMBOT BOE BJEF JO NBOBHJOH QSPKFDUT for strategic initiatives based on resource estimates, timelines, budget and deadlines t $PNQJMFE BOE JOUFSQSFU DPNQFUJUJWF JOUFMMJHFODF EBUB BOE NBLF SFDPNNFOEBUJPOT t "TTJTUFE JO JNQMFNFOUJOH NBSLFUJOH TUSBUFHJFT CZ DPPSEJOBUJOH UIF DSFBUJPO BOE QSPEVDUJPO PG NBSLFUJOH NBUFSJBMT 06/2011-09/2011 Smith & Nephew (Strategic Marketing Intern) St. Petersburg, FL t $SFBUFE BOE NBJOUBJOFE NPOUIMZ VQEBUFT PG HMPCBM NFEJB MJTUT BOE DPNQFUJUPS QSPĕMFT t 4VQQPSUFE CSBOEJOH NBSLFUJOH BOE QSPEVDU NBOBHFST JO UIF 4#6 t 3FTQPOTJCMF GPS QIPUP TIPPUT PG OFX MBVODI QSPEVDUT BOE SFTQFDUJWF BQQMJDBUJPO guides and collateral
experience with: 6
Overall GPA:
XPSL
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USF College of Business, Tampa, FL
Student Assistant 04/2010-05/2011 t 0WFSTBX GSPOU PďDF PQFSBUJPOT t 1SPWJEFE DVTUPNFS TFSWJDF UP B EBJMZ JOĘVY PG TUVEFOUT t 0ČFSFE BENJOJTUSBUJWF TVQQPSU UP FOTVSF UIF DPNQMFUJPO PG EFMFHBUFE UBTLT
USF Communications Dept., Tampa, FL
Social Media Blogger 03/2011 t -JBJTFE XJUI #SBE 1JUU T i.BLF *U 3JHIU 'PVOEBUJPOw BOE 1SPKFDU 3FCJSUI t %PDVNFOUFE TFSWJDF IJTUPSJDBM BOE MFJTVSF FYQFSJFODFT JO UIF CFOFĕU PG )VSSJDBOF ,BUSJOB WJDUJNT WJB CMPHT BOE TPDJBM NFEJB
Total Kaos Dance Troupe, Tampa, FL
Executive of Promotions 08/2009-11/2010 t %FMFHBUFE BOE BQQSPWFE DSFBUJPO PG BMM FWFOUT BOE GVOESBJTJOH t 4PVHIU PVU QPTTJCMF PSHBOJ[BUJPOT GPS KPJOU QSPNPUJPOBM FČPSUT t $PPSEJOBUFE XJUI &YFDVUJWF PG &WFOUT UP ĕOBMJ[F DPTUT PG QSPNPUJPO JOJUJBUJWFT
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> 8
Marketing Department Handbook
Updated the handbook for new marketing associates wth current information, and department description based on a newly implemented organizational structure. Thereafter, worked with the creative team to format and style the handbook, adhering to new brand standards.
Daily Social Media Content
Reviewed headline websites and print material daily, providing media posts for Facebook and Twitter.
Competitive Intelligence Updates
Assisted Marketing Research team with updating rlevant compeititor statistics on the CI wiki, including interest rates and pricing, for market trends.
National Campaign Feedback Tracking
Tracked feedback from the RaymondJames.com contact form related to the national branding campaign, consisting of commercials and print advertising.
RIA Compettive Intelligence
Used the Advertising CI datatbase for recruiting. Found recent competitor ads, then analyzed and scanned ads into the system.
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Logo Management Process
Advisor Recruiting Competitive Intelligence
Usability Analysis
Brand Presence
10
Updated the handbook for new marketing associates wth current information, and department description based on a newly implemented organizational structure. Thereafter, worked with the creative team to format and style the handbook, adhering to new brand standards. Tracked ads and competitor ads in trade magazines.
Reported to Client Communications with suggestions to improve instructions and other resources for materials promoted to advisors nationally.
Tracked and oganized brand presence updates for specific tactics..
> 11
PICO iApp Conversion
Product Launch Photo-shoot
12
Progressed with the conversion of the NA PICO iApp to a Flash based PICO App.
Directed and produced a photo-shoot for the new RENASYS application product, which was launched globally in November of 2011. Branding materials and application guides were created with use of material from this shoot.
Clinical Directory
Compiled information from all clinical specialists, medical managers and biological scientists to create a distinct directory to enhance recognition among global field teams.
NEW Competitor Profile
Built a database of NPWT competitors through OneNote for comprehension & ease of access to information.
PICO Intranet Site
Shared daily reports and weekly summaries via discussion boards through SharePoint.
Basecamp Feedback & Launch
Gained insight on users’ experiences with use of the new platform and drafted a benefits/costs analysis. Thereafter, enabled the new software to be used globally.
Newsletter Creation
Composed a newsletter of events, photos, and viable information from Smith & Nephew's annual marketing summit.
Video Production
Compiled footage from the Hague meeting into a memorable 'clips/highlights' video.
VERSAJET II: Creative Brief
Drafted a creative brief for the VERSAJET II in-service DVD, based on the 1st model DVD and existing demo board brief.
User Responses
Gathered feedback data from collection forms for user responses to Abdominal wound fistula application. Results were used by R&D to alter functionality of the product and develop enhanced versions.
13
Global Media List
Wrote media lists for each market & consolidate into one global file.
Litigation Timeline
Configured a timeline of legal updates throughout the year for each market.
Marketing Communications
Edited and distributed Blue Drains Communication memo, which expresses customer feedback issues and eliciting ideas for solving current product problems, to RENASYS™ global product managers.
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> 15
Diplomatic Express© is an apparel brand established in Miami, FL. The brand is cunningly assembled based on fabrics, cuts and designs to appease to consumers of both street and high-end clothing brands by merging both tastes into every garment made. With its slogans “Life-Beyond-Fashion”© and “Dream responsibly”©, Diplomatic Express encourages every consumer and patron alike to live beyond expectations and to DREAM BIG!
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Director/Producer/Stylist:Jacri Stubbs Models: Andrew Evans, Destiny McKeiver and Chris Photography: Reece Fotografia
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As Diplomatic Express is a relatively new brand, just two years old, it is imperative that it gains recognition by way of mainstream customer engagement. Although established in Miami, DipEx has taken the West Coast by storm, along with international sales in Canada, Jamaica and Japan. Thus far, the brand has attracted a few celebrity supporters as well;JoJo Simmons, son of Rev Run, Ciara, Darnell Robinson and Quincy Combs, son of P. Diddy. The brand awareness campaign pushed out is based on the concept of self-expression. Being an “Expresser” means that one has an individualistic mindset, a drive to defy normality and a thirst for originality. The photos exhibited in DipEx’s latest shoot reflect the brand’s creative, fun and down-to-earth image.
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“Obey Clothing”
> 19
“Obey Your Look.” Obey Clothing inspires young women in the process of discovering their identity to unleash unique personal style. Obey will assist in establishing the individual’s inner-self by giving women the material they need to embrace confidence within. Confidence is the key aspect to step away from the façade of “comfort zones,” and defy the ordinary. Do not adhere to the constraints of society, “Obey Your Look” and define yourself. After all, the foundation for the rest of your life begins with self-respect!
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Shake Weight
> 21
With the onset of the second generation of the product, the Shake Weight for Men, its image had to be re-branded. Using a marketing campaign devoted to exhibiting the fitness & wellness capabilities of the device, men should become more susceptible to the brand. There has been an increasingly negative depiction of the Shake Weight because of its derogatory jerking motion while in use. The plan developed gives way to a more mature, and serious audience in correlation with the healthy and fit lifestyle trend of society.
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Element & Pacific Sunwear
> 23
I developed a sales pitch aimed toward enticing the clothing retail superstar, Pacific Sunwear, into expanding its product line to include Element brand skateboards.
24
There is an apparent opportunity for the retailer, as its primary market serves skateboarders. PacSun has the ability to serve as a one-stop shop if it offers skateboards. Also, it will be better off in competing with major competitor, Zumiez.
> 25
The general idea of the research is to place “fresh food” vending machines on college campuses, specifically the University of South Florida’s. The research served as a great significance in that it enabled us to understand what college students want and/or need when it comes to eating between classes, work, and/or studying. The machines’ convenience, ease of use, and positioning on campus were striving factors. The study was designed to attain a deeper insight into the diet of a college student as far as health and convenience are concerned. Information gathered by thorough questionnaires, brief surveys, focus groups, and personal interviews with actual fresh food vendors helped determine the feasibility of the project. Promoting a healthier environment, and to save students time and money became the main objective. After gathering all the findings, the expectation that the “fresh food” vending machines will be successful in the sense that more students will purchase food items from the machines rather than other food venues, appeared valid. Determining the appropriate locations for the vending machines and providing foods that the majority of students would prefer also aided in achieving the goal.
26
I consider myself, Jacri Stubbs, a brand. As such, I believed that it was imperative that I begin to brand myself as an entity.
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> 29
rising marketing maven 305.528.7873 about.me/jacri.stubbs jacri.stubbs@gmail.com
In a professional setting, networking opportunities always arise. I am an extroverted individual who grasps the chance to meet and learn a lesson from as much people as possible. Using my logo, I designed a business card that may be used to interact in the aforementioned setting. The card is meant to be visually appealing, and easily understood. When handing it out, I want people to say, "Wow, what a nice business card!" With the simple color scheme, and the evoked mystery of the ocean blue backside, the card gives off a tranquil vibe that should foster a good feeling with a new contact. 30
Print Works
> 31
32
By Chris Chumbley of St. Petersburg, FL
“A Walk in the Park”
“On the Edge”
By Danielle Gayle of Miami, FL
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“Unorthodox”
By Andrew Evans of Miami, FL
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By Chris Chumbley of St. Petersburg, FL
“Just Another Picture”
what do people say about
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“Jacri did a great job blogging for our site while his class was in New Orleans for a service-learning course. He sent us multiple updates and photos throughout the trip about how his class was helping New Orleans rebuild after Hurricane Katrina. Our readers really enjoyed his blog.”
November 16, 2011 Top qualities: Personable, On Time, High Integrity
Michele Dye, Communications
and Marketing Director, University of South Florida - hired Jacri as a Social Media Blogger in 2011
“…In addition to his general duties, Jacri helped research, pilot, and administer a novel means of communicating with our internal staff in all global markets. This system promises to vastly improve on our abilities to interact with in0markey clinical and sales staff in real-time, facilitating long-standing goals of being more responsive to our internal and external customers, as well as encouraging collaboration with the downstream roles. In his internship, Jacri rarely had an idle moment, as myself and two additional colleagues were continuously transferring work to him – but he found a way to make things go smoothly, delivering on time, and always with a smile…”
August 2011
Tom Zarella, Brand Development Manager NPWT Strategic Business Unit Smith & Nephew
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December 2, 2011
Samantha Newland,
Student, University of South Florida studied with Jacri at University of South Florida - College of Business Administration
“Inspiring. Driven. Humble. Talented. Just some of the many words that accurately describe Jacri. From the moment I met him and had the privilege of working and studying with him, I knew that he was an individual who knew what he wanted and was dedicated enough to reach it. His passion for branding in marketing accompanied with his meticulous work ethic leaves no doubt in my mind that he has the ability to accomplish anything he sets out to accomplish. He is truly a wonderful asset to any company or organization.”
“I've had the privilege of getting to know Jacri during my time at USF. He was one of the first students I had the opportunity to meet when I joined the College of Business, and I've enjoyed watching him blossom. In recent months, he has successfully interned at Smith & Nephew and Raymond James, all while staying actively involved in campus activities and maintaining an above average GPA. I look forward to watching Jacri continue to excel as he enters the professional world very soon.”
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November 29, 2011
Jessica R. Aspiras,
Communications and Marketing Specialist, University of South Florida advised Jacri at University of South Florida - College of Business Administration
“...Jacri brought great experiences and perspective to his role with Raymond James. Our internship is quite selective and only the top undergraduate applicants are considered. Jacri was unanimously chosen as a candidate. His academic and professional experiences and his vision for his future are rare among even the brightest people his age. These were present in his work—he was able to grasp abstract initiatives with ease and construct individual steps to completion that aligned with broad objectives. No matter the project—from the minutiae of editing presentations to the deeper creativity of writing daily social media posts—Jacri tackled it with a vibrant and eager disposition. He demonstrated exceptional professional maturity and collaborated well with all levels of our staff, from other interns to the firm’s senior vice presidents...”
Jodie Orozco, Marketing Product Manager Raymond James Financial, Inc.
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to get in touch
www.linkedin.com/in/jacristubbs
www.facebook.com/jacri.stubbs
mob: 1.305.528.7873 home: 1.954.267-3765
3401 S. Turf Road Miramar, FL United States 33025
http://twitter.com/_JStubbs
jacri.stubbs@gmail.com about.me/jacri.stubbs