Objective To represent the Calgary Public Library as a dynamic, social, and informational hub within the city; a space where people and ideas connect.
logo, wordmark, colours
Blue
Trustworthy, dependable, committed. People are often more productive in blue rooms.
grey
Intellect, knowledge, wisdom. Percieved as long-lasting, refined, and dignified.
Red
Energy, excitement, confidence. Calgary’s city logo colour.
Form
The shape references looking up at tall buildings, connectivity, and a central meeting point, among other things that support the objective.
typographic system
Gotham Light Gotham Book Gotham Medium Gotham Bold Gotham Bold Italic Baskerville Bold
The Calgary Public Library wordmark was made with Gotham book and Gotham medium. Gotham is legible from a distance, clean, sleek, and modern - giving the library a current, relevant persona that is accessible to people of all ages and backgrounds. Gotham book is used for “Calgary Public” and Gotham medium is used for “Library”. This was done to emphasize the word “Library”, because that’s simply what the people of Calgary call it - the library. The Website, however, applies a more complicated set of hiearchy to distinguish sets of informations from one another. The dominant font throughout the pages is Gotham, but as a highlight Baskerville has been included. Baskerville was chosen for its legibility and its relationship to books. While the library is striving to be seen in a modern light, including and referencing the past makes it more relatable and familiar.
Signage
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quote of the week:
“There is no friend as loyal as a book.” quote of the week:
see Program calendar
Programs
Navigation system
little readerS StartS: aPril 16, 2014 see Program calendar ageS 3-6
“There is no friend as loyal as a book.”
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