Kirsty Alderson Black & White Print Level 06 OUGD 301 Design Practice
The brief Design a pattern that can be used across a range of stationery products to be sold in Paperchase stores. Target audience Stationery: females aged 16 - 30. Gift: Male and female 16 - 45
Pattern The pattern developed from a single hand drawn shape which was then manipulated digitally. It has been designed so that it can be used in the flower shape (as seen above) or as a repeat pattern applied to different products.
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Kirsty Alderson Black & White Print Level 06 OUGD 301 Design Practice
Products Although the products work as a whole, they also come under two seperate categories within paperchase which are gift range and stationery. This means they will suit two different target audiences which benefits the range because it may be more successful because of this. Although the products themselves are very femanine they may attract a male audience in terms of gifts for occassions.
Aesthetics Bag, greetings cards, tag, gift box, notepad cover and rubber covers: white card Flower design on gift range, notepad and folder: foil blocked Wrapping paper; Cartridge paper Pens and pencils: Matt The bag and gift box would be avaliable in three different sizes starting with the size shown in the picture and gradually getting larger.
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Kirsty Alderson Black & White Print Level 06 OUGD 301 Design Practice
Context The products would be located on a stand in the middle of the shop floor as traditionally seen in Paperchase stores. This is to keep the range together so the audience can see exactly what is avaliable to them. Mutliples of each product would be placed on this stand to make the whole range visually appealing and exciting. Ideally the range could be extended to include other elements traditionally found in stores such as backpacks and crockery.
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Kirsty Alderson Black & White Print Level 06 OUGD 301 Design Practice
Context As well as being available to buy in store, all the products would also be found on the paperchase website to be delivered to the customers home.
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