BRIEF EIGHT

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code OUGD303

Semester

Module Title

Doc. Code OUGD303

FMP

Brief/Session/Document Title Penguin Book Award 2013

0 6

Brief 8 Try to design a new cover for a new generation of readers, avoiding the obvious clichés. Originality is key.

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.

Background / Considerations The first Penguin paperbacks appeared in the summer of 1935, revolutionizing the publishing industry and becoming an integral part of British culture and design history.

The development of Penguin covers runs parallel to the emergence of graphic design as a profession, and, under a long line of talented and creative designers, the design of Penguin books has evolved and progressed. It is currently led by Art Directors Jim Stoddart and John Hamilton.

The Big Sleep is a serious and significant mainstream novel that just happens to possess elements of mystery and crime. The story is well known both in celluloid and print so it is essential to come at it from a fresh angle.

The winning design will need to: • • • • •

have an imaginative concept and original interpretation of the brief be competently executed with strong use of typography appeal to a contemporary readership show a good understanding of the marketplace have a point of difference from the many other book covers it is competing against

Target Audience All readers both familiar and unfamiliar with the text, male and female.

Message There are many layers and themes within the book. Read it and discover what the book means to you.

Mandatory Requirements

Deliverables

Your cover design needs to include all the Book cover design cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 16mm wide).

Studio Deadline

Module Deadline

9 April 2013

May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.