BRANDING INPRESS DESIGN BRIEF: Brand ‘inpress’ collective as a design studio; a collective of four print driven graphic designers. Produce design material to sell at shop. Inpress design are a collective of four print driven graphic designers based in Leeds who have two main focuses; as a print based design studio creating a variation of work both for clients and independent projects, and the management of collaborative events. The quarterly events hosted by inpress can be described as a mixture of exhibitions, sales and design shows; that often feature the work of guest designers. The events offer a platform to network with other students and professionals within the creative community of Leeds. The logo design uses the typeface Matilda. The duplexed business cards have an upper side which is printed one of three spot colours: Solid Matte Pantone 285M, 375M or 1787M onto 300 gsm Somerset paper stock, with the company logo debossed into this. The alternate side is letterpressed with black ink to communicate our contact information: website, email and twitter name.
KIRSTY FRUIN (1/4) OUGD301 BRIEF 1:: inpress design
BRANDING INPRESS DESIGN Inpress letterhead and compliment slip have been printed onto 100 gsm one sided colour stock; each colour is one of the three inpress colours. Both the letterhead and compliment slip will be printed across the three colours in order to create a variation.
KIRSTY FRUIN (2/4) OUGD301 BRIEF 1:: inpress design
BRANDING INPRESS DESIGN
Each of these four pages are colour coded one of the inpress colours. From the homepage, you can either click on the coloured bar of the page you wish to view or scroll up, down, left or right depending on which page you wish to view. In doing this is allows our page to reach a wider audience and not just target mac users. Each page will continue to use this colour coding system, this will enable easy navigation of our website. The colour scheme and layout has purposely remained minimal to allow the attention to be on the content of the website; the work and about inpress.
KIRSTY FRUIN (3/4) OUGD301 BRIEF 1:: inpress design
about
work
shop
The Inpress website have four pages: -Work -Contact -About -Shop
contact
INPRESS DESIGN EVENTS We held our third event at Dock Street Market with our opening night Friday 30th November 2012 and the shop open Saturday 1st and Sunday 2nd December 2012. For this event I sold notebooks, Christmas cards and a embossed type A6 postcard. I also sold my UrbanTease t-shirts (Brief 1) and my Sustainable Christmas cards (Brief 3), making these two briefs live.
Inpress have held shop at Creative Networks, Revolution Ink, Pool and Spur Magazine launch. Inpress have also been interviewed and designed and printed pull-out poster for Spur magaizne.
KIRSTY FRUIN (4/4) OUGD301 BRIEF 1:: inpress design